Month: October 2018

Utilize Google AdWords To Send Visitors To Your Internet Sites

Utilize Google AdWords To Send Visitors To Your Internet Sites


Google AdWords is the most used advertising technique on earth in regard to volume. If you desire to send traffic to your blog, this is a strategy users should use. If users do not how this works, it is very easy. Any time a person enters a query on Google, they use certain keywords in that query. This tells Google's query engine marketing application to search for specific websites associated to these phrases. At the same time, it also uncovers commercials directly correlated to these phrases. After all, the majority of individuals searching on Google are aiming to resolve a problem. If a targeted ad purported to resolve this obstacle, would not you click on the link to examine the site? Of course users would, and millions of people around the globe do as well.

To begin utilizing Google AdWords is simple. You can simply just enter that phrase into Google, and then navigate over. Register for an account in about five minutes and you are good to go. Each AdWords account is subject to permission, so it may take a day or two before your account is approved. Now before users go sending large quantities of ads all over the net, users should really concentrate on your central customer. Think of the phrases that would choose if they were seeking for your product. This is often the exact thing done when working on search engine optimization for a web site, but utilizing it for advertising. users want to break down your advertising into groups, with each group of ads targeted at a particular niche of client that you need to visit your website. Once users have them up and running, users can examine the click through, conversion and various other analytics and create adjustments to perfect the ads over time.


Source by Lisa Sanderson

Internet Marketing Traffic Secrets

Internet Marketing Traffic Secrets


Gone are the days when promoting your products and services online means breaking your pockets. Today, you can easily promote product awareness and you can popularize your website even if you do not have a single dime to spare for your advertising cost. As long as you know how to use various internet marketing tools, it is highly possible that you will thrive in the online arena in no time.

Here are the 3 great steps to increase your internet marketing:

1. Go with article marketing. This amazing marketing tool can truly bring wonders to your ebusiness. It can help you increase your page ranking, drive more interested people to your website, help you position yourself as a key person in your chosen industry, and it can help you boost your sales and revenue by up to a hundredfold. Best of all, you can use this tool for free. All you have to do is distribute keyword-focused and quality articles to various publishing sites. By doing so, you can attract more people by giving them what they really need – valuable information. In return, you'll be able to obtain inbound links for each of your submission that can help in making your website more valuable to the eyes of various search engines.

2. Forum posting. If you love socializing with your potential clients and if you want to earn their trust in a heart beat, you better join them on relevant forums. Offer answers to their most frequent questions and help them resolve their pressing issues. By doing so, they will know that you are really good on what you do and they will like you or even trust you in the long run. It will then become much easier for you to pitch in your products. Ensure that you visit the forums on a regular basis as long absences will make your potential clients forget about you.

3. Ezine publishing. This is another way to strengthen your expert status online. This internet tool will allow you to send your potential clients with valuable and informative newsletters through the help of your autoresponders. Just like article marketing and forum posting, this will give you a chance to prove to your target market that you are very competent so you can easily convince them to trust you. Do not forget to insert your site's URL on every newsletter you send so you can easily drive your recipients to your website.


Source by Sean Mize

The UK's Most Popular Phone Number for Successful Marketing

The UK's Most Popular Phone Number for Successful Marketing


It's very easy to fall into the trap of believing that what works in one country will work in another especially when both countries share the same language.

A case in point is toll free phone numbers. In the USA almost every business uses a toll free number. And the reason is not hard to fathom. In such a large country most calls are long distance. For instance, it's nearly twice as far from New York to San Francisco as it is from London to Moscow. So if you want customers to call you, making it easy with a toll free number is not just a good idea but pretty well essential.

An American setting up business in the United Kingdom might think that a toll free phone number is just as essential as it is at home. Yet this is not necessarily the case. For one thing, the UK is only a small country. From the south west tip at Land's End to the north west tip at John O'Groats is just 868 miles. That's not very big when you think that some Australians live 200 miles from their nearest neighbor. In fact, you could drop the UK into the Hudson Bay and lose it.

Yet one of the noticeable encounters of UK inmates is how parochial they are. Traditionally they avoid doing business with companies at the other end of the country. That makes a free phone number a good option since it hides the geographical location of the user. But even though UK free phone numbers have been available for decades, there are many situations when bearing the cost of a large number of free phone calls is not viable. In the mid-nineties, British Telecom came up with a new solution.

BT declined to tackle this problem by introducing the 0990 number prefix that, unlike normal phone numbers, was not related to any particular place so callers would not know to where they were calling. Callers were, and still are, charged at BT's National Rate – the rate you pay for making a call outside your local area, which is 8p / minute daytime, 4p / minute evenings and 2p / minute weeks.

To test if the public would respond to this idea, BT arranged for Tango to use one of these new numbers for a competition advertised on TV. Later when the regulator Oftel (whose role has now been absorbed into Ofcom) changed phone numbers to eleven digits and rated prefixes, the Non-Geographic National Rate was assigned the prefix 0870.

The popularity of using 0870 numbers quickly accelerated with lots of national companies meant to use them especially because they have the added incentive of paying the user a royalty if they generate a high number of call minutes. Typically, royalty rebates are available from about 1p to 3p per minute dependent on call volumes. And the incentive to use these numbers is further increased by the fact that 0870 numbers are generally provided free of charge by telephone companies, although memorable numbers attract a premium.

A glance through any newspaper will reveal just how many UK companies use 0870 numbers and, conversely, how few rely on 0800 free phone numbers.

There have been problems with some large national companies apparently prepared to annoy their customers by not answering calls promptly and dealing inefficiently with inquiries. This has prompted several Ofcom investigations into misuse. Neverheless, businesses both large and small have taken to 0870 numbers in a big way and, for the foreseeable future, they seem here to stay.


Source by Michael Soliatis

Career in Fashion Marketing and Merchandising

Career in Fashion Marketing and Merchandising


It is very important for any designer product to intrigue customers. It should fulfill fantasies and not just a basic need. Today, consumers are more interested in projecting a particular image that will make them feel young and sophisticated – and this is what the fashion marketers take advantage of. Fashion marketers create a fantasy for selling those products to customers, through visual marketing campaigns, savvy advertising ideas or just by picking clothes from the designers, which they feel will be very popular among customers.

Another major responsibility of fashion marketers and merchandisers is to move trendy clothes into stores when those items are in fashion. Not performing this task can result in a loss for the designer. A good fashion marketer and merchandiser can also create trends by promoting a certain look when the time is right. To do this, they need to have a proper understanding of the social trends and psychology of the consumers.

Job Opportunities

Fashion merchandising and marketing is composed of various jobs. Fashion marketers are responsible for increasing the customer's interest in fashion trends, and a fashion merchandiser works to present the apparel in stores. People who are in this profession can also work in retail and wholesale outlets as well. Some can work as merchandising managers, buyers or purchasing agents, manufacturing or wholesaling for retail sale or purchasing the accessories and apparel from the designers. Still others choose to work as fashion coordinators, who are into the creation of a special look in retail stores, designing a fashion or house magazine; or visual merchandisers, who design store displays to attract customers. After getting a degree in fashion marketing and merchandising you can also become the manager of a retail store or start your own boutique where you can serve a certain clientele and promote your style. You can even become a fashion forecaster or fashion consultant.

For a skilled in fashion merchandising you need to have a certificate from any good postsecondary design school that offers degrees in business administration. Fashion merchandisers need to have talent, style and marketing skills for success. As a fashion merchandiser, you can begin as a management trainee at small sores and move up from assistant buyer to head buyer or assistant store manager to store manager. You can move on to bigger and more prestigious firms with experience where you can ever even become a manager.


Source by Tony Jacowski

Marketing Research Using Eye Tracking

Marketing Research Using Eye Tracking


Market research is a very involved field. It requires a lot of expertise to get the information you are looking for. If you are trying to get an edge in the market research field, you may want to consider video eye tracking evaluation. Marketing research using eye tracking is a great way to improve your research techniques and expand your clientele.

Marketing research using eye tracking takes advertising research to whole new level. Not sure if you can use this type of technology? That depends on what kind of market research you are involved in and the types of in-depth research you need to do. If you are doing basic telephone or internet research, this product isn’t really for you. But if you do in-person commercial and television series screenings, hands-on product testing, or print advertisement research, then this technology will go a long way for your business.

Whether or not your research firm can expand to include marketing research using eye tracking depends a lot on your budget. The cost of a large video eye tracking system depends on the technological aspects of the equipment, but you can expect to spend thousands of dollars and up. You can purchase a smaller system for less, however, if that is all you need. This is especially true for firms who do a lot of one-on-one or hands-on product testing.

Just in case we’ve scared you off with the cost of marketing research using eye tracking, let’s wrap it up with the benefits of using video eye tracking in your advertising research firm. The minimal start-up cost to acquiring a system like this is nothing compared to the long-term payoff. When you are able to tell clients you use this technology, you are much more likely to land research jobs. And you can essentially charge more for your work because it is more complete and cutting-edge than any other methods. If this is something you are interested in, then you should invest in eye tracking technology today.


Source by Sarah Freeland

Affiliate Marketing – 5 Personal Qualities Necessary For Affiliate Marketing

Affiliate Marketing – 5 Personal Qualities Necessary For Affiliate Marketing


Affiliate marketing is the ideal business in that there are no bosses, no deadlines to meet, no fixed hours and the ability to work when and where you want to work. No wonder more and more people are quitting their jobs and joining the ranks of the affiliate marketers.

However there are five qualities you must have to succeed as an affiliate marketer and achieve the dream of making money from home or anywhere in the world.

1. Patience and the desire to learn.

Unfortunately it is not as simple as some might tell you to be successful as an affiliate marketer. It takes patience and the desire to learn this new trade. You have to be willing to be trained in new skills and develop the mindset of a marketer which is different from being a consumer. You will find yourself needing a strong work ethic, self discipline and a new frame of mind in this new alien world. There is so much rubbish information in the affiliate marketing world that one sometimes needs to do what the gurus do and not what they say to do.

2. Lots of Time and Effort.

It will take time and effort to grow your business and despite the myth very few affiliate marketers see instant results. Be warned that you will get to the point where your results are not happening and you will want to throw in the towel. Just remember that it takes a lot of momentum to get a jumbo off the ground and to my way of thinking affiliate marketing is much the same. Be prepared to invest lots of time and effort.

3. Determination to Succeed .

Without the determination to succeed and a plan for success one is like an arrow without a target. If you have not gotten a target to measure your success how can you hit it or know you have achieved it? You will need the ability to push yourself, maybe even be a worse boss than the one you left behind, to great heights than you have ever been before.

4. Self Discipline.

Yes you now are your own boss and so have to discriminate yourself to achieve your own results. You have to discipline yourself to do a certain amount of work per hour, per day, per week so that you move closer to your goals and achieve your ultimate dreams.

5. Believe in Yourself.

Optimism and belief in ones self go hand in hand. You have to believe you can do it and not let bad attitudes discourage you for success.

Your overall attitude towards your affiliate marketing business should be good and you have to realize that you are now your own boss and it is up to you to take action and get things done so that you will be successful.


Source by Kerrie Sheehan

Performance of Digital Marketing in Egypt in 2017

Performance of Digital Marketing in Egypt in 2017


Worldwide Overview

The online world experienced breathtaking development in 2016, with the pace of progress quickening crosswise over every single key pointer versus 2015.

• 3.77 billion worldwide internet users in 2017

• 2.80 billion worldwide social media users in 2017,

• 4.92 billion worldwide mobile users in 2017

• 2.56 billion worldwide mobile social media users in 2017

• 1.61 billion worldwide e-commerce users in 2017

The pace of progress was a key story in a year ago's Digital in 2016 report as well, however considering that worldwide web infiltration has now surpassed half, we were astounded by how much the rate of progress kept on quickening in the course of recent months:

• Internet users developed by 10% of every 2016, up 354 million contrasted with 2015

• Active social media users expanded by 21%, up 482 million versus 2015

• Unique mobile users developed by 5%, up 222 million in the course of recent months

• Mobile social media users developed by 30%, up to a noteworthy 581 million out of 2016

Internet users developed by somewhat more than they did in 2015, while online networking and versatile web-based social networking clients were up by more than twofold the quantity of new clients we disclosed a year ago. The rate of development for one of a kind versatile client expanded by the greater part contrasted with a year ago, with 81 million all the more new clients in 2016 contrasted with the development we announced in a year ago's examination.

Regional Overview

Computerized in Africa became just marginally in 2017, despite the fact that the internet user information we're announcing this year mirrors some notworthy source redresses versus ours 2016 report. Specifically, the quantity of internet user detailed by official hotspots for Egypt, Malawi, and Eritrea has all been lowered down impressively, which has the impact of refuting a large number of the increases posted by different countries.

Be that as it may, 7 of the 10 quickest developing web populaces on the planet are in Africa, with the quantity of clients announced in Ethiopia dramatically multiplying versus the numbers we detailed a year ago. Less than one out of three individuals crosswise over Africa approaches the web today, however, and current development patterns suggest we'll be well into the 2020s preferring we see web entry levels over the landmass pass the half check.

On an all the more promising note, however, versatile online networking use in Africa expanded by almost half in 2016, in spite of the fact that at only 12% entrance over the locale, there's still bounty more space to develop.

The Middle East claims the top spot in the current year's development rankings, however, with every single key pointer indicating noteworthy development. Web clients are up 15% year-on-year, with the local aggregate quickly approach the 150 million stamp.

Online networking use general grw an amazing 47% in the previous year, with depending web-based social networking up 44%. Infiltration for both key social pointers stays beneath 40% however, so there's still a lot of space for more great development in 2017.

Global Facebook Users

Facebook global monthly active users recorded 1.78 billion users with the end of the 3rd quarter, 2016. The USA leads the Global Facebook users with about 200 Million users that are representing about 11.7% of the global Facebook users. Egypt is ranked the 12th among the world countries in terms of the number of Facebook users.

Regional Facebook Users

Egypt leads the Arab countries with its 33 million Facebook users that are representing about 26.4% of Facebook users in the Arab world (125 million users).

However, in terms of penetration Qatar leads, while Egypt comes at the 12th place among the 20 Arabian countries.

Usage Insights

Internet users benefited the most form the internet for socializing and for learning:

  • Better social activity and networking
  • More learning opportunities and resources
  • Wider variety of goods and services to choose from
  • Better choice from the available goods and services
  • Getting the needed support in personal emergencies
  • More interaction with the community and civic organizations
  • More interaction with the business organizations
  • More interaction with the governmental organizations and agencies

Trust Vs. Online Ads Formats / Channels

Ads displayed via Social channels are the most trusted

  1. Social media advertising (eg Facebook …
  2. Displayed in search results
  3. Mobile SMS
  4. Online video (in-video advertising)
  5. Mobile (applications)
  6. Email advertising
  7. Display and banner advertising

Trust Vs. Sectors

Ads from technology sector are the most trusted

  1. Technology
  2. Communication
  3. Events & Entertainment
  4. Home Appliances
  5. Home Furniture & Home Products
  6. Tourism & Travel
  7. Retail & Shopping
  8. Food and Beverages
  9. Jobs & Training
  10. Automotive & Related
  11. Media
  12. Housing & Real Estate
  13. Business & Professional Services
  14. Cosmetics & Pharmaceuticals
  15. Financial Services

Once interesting, and trusted the INITIAL responses to Ads would be Search

Article Marketing – What is it Offering You?

Article Marketing – What is it Offering You?


Article marketing, in an internet sense, is a modern promotional phenomenon which harnesses the power of the interconnected nature of the internet and the hunger for written content on websites. Article marketing allows writers to promote themselves, their customers, websites, products or literate anything by writing about them and making the content freely available for reproduction on other internet sites.

So how does it work and what does it offer as a marketing tool? Firstly, you need to produce an article on whatever subject it is that you want to promote, or on a related subject. Once created, the article can be uploaded to any number of article directories which will allow website owners to 'reprint' your article on their site, usually for free. The genius comes in the form of the article bio, a small section of text, usually at the end of the article, where links can be included. This is sometimes called the resource box. Using these links to drive website traffic to another page can be very useful, but it's not the traffic from the article site that is the real benefit. If you have produced a high quality article, it's likely to be picked up and reproduced on a number of websites, probably all relating to the same subject matter. You will get some traffic from these websites as well but the fact that one link has now turned into several links without you having to do anything, will have a positive impact on your search engine results page rankings (SERPs). It is well known that the more backlinks you can get to your site across the web, the greater the perceived importance of your website, in general terms. The reproduced backlink is therefore the valuable item in this case. The more your article is picked up by others, the more times your backlink will be reproduced.

Having your work reproduced, carrying your name around the internet, can give you some excellent reputational benefits. If you're intent on building a personal reputation, your bio may focus more on you and less on a target website that you want people to visit. Again, writing quality articles will help you build your own reputation and standing as someone who knows their subject and you can, through time, establish yourself as an authority on your own particular subject.

Many webmasters get frustrated that their article is not getting traffic or that article marketing is not working for them. In most cases this is usually because the article writer has not fully appreciated that the article being written is an ad for you or your website. Many unsuccessful article marketers make the mistake of using sub-standard articles and expecting good results. Your article should always be of as good a quality as you would use for your own site. If it is not, then you are telling prospective visitors or customers that quality is not important to you and that they can expect poor quality information on the target website. Equally, website owners will not wish to reprint a shoddy article on their website and so the reproduction of backlinks that you so badly want, will not happen.

Do not get carried away with the whole website promotion and Search Engine Optimization (SEO) thing. Remember that your article needs to be for people, not for internet search engines to browse with their robot spiders. You're looking to have your article picked up and reprinted by real readers so that you can promote yourself, your subject or whatever you've included in your bio.

In short, to make article marketing work for you, you must:

– make sure your article is related to your target website or market and is there relevant.

– make sure you use good quality, well written and original articles.

– remember that your article will be read by a human being, so make it a readable and interesting article.

– be patient. Traffic and backlinks do not and will not appear overnight.


Source by Marta Costa

Internet Marketing Techniques Beginners Should Consider

Internet Marketing Techniques Beginners Should Consider


Relatively of an oxymoron.

Website marketing for newbies is relatively of an oxymoron. This is considering that whilst in theory the ideas at the rear of Online marketing may be truly simple and easy, performing powerful tactics could very well be incredibly hard. This can certainly actually be difficult for the ones who are incredibly qualified in the universe of Digital marketing. Being mindful of this, this article will try to clarify the idea of Website marketing for newbies and will summarize a few fundamental tactics which usually can easily support a business owner to release his personal Online marketing campaign. We will certainly go over ideas including forming a site, putting banner ads, sending out e-newsletters, orchestrating an email marketing advertising campaign and enhancing your web page for Google.

By far the most standard actions: develop a website.

One of the simple steps for beginning a Digital marketing campaign is to make a web page. If you don’t have an internet site or have a badly designed internet site you should consider constructing or re-designing a site to properly promote your products. If you do not have experience in web design, there are numerous software packages which usually help to make it straightforward for individuals with no design experience to make an useful web-site. Nevertheless, using the services of a web designer is beneficial mainly because he/she could very well work to produce a web page which is appealing, practical and appropriate to your products and services. He/she can certainly equally help you involve even more complex features on your internet site.

Banner ads, one other favorite choice.

Banner ads are one more famous choice for advertising your organization using the web. Banner ads are advertisements which will commonly appear along the top of an internet site yet it might also contain smaller sized ads in additional spots. Banner ads commonly consist of graphics and text which in turn attract Cyberspace users to mouse click on the advertisement. Once a consumer clicks on the ad, they are aimed to your site. This kind of advertising may be extremely successful once care is taken to set the advertisements on large traffic websites which usually appeal to a crowd who may well have a desire in your products.

Distributing out e-newsletters.

Mailing out e-newsletters can certainly as well take part in a good Website marketing technique. E-newsletters are generally emails which may possibly consist of a range of details incorporating useful articles, beneficial quizzes, ideal advertising or any kind of different info which is considered useful for the receivers of the e-newsletter. The importance of these types of newsletters is that they can easily be applied as advertising tools that happen to be not seen by the customers as an advertisement. A method to do this is to include links or various other soft sale methods right into the copy of the e-newsletters. Nevertheless, care should be taken to hold these recommendations little so the e-newsletter is not seen as spam.

Email marketing campaigns.

Email marketing campaigns could be an additional effective element of an Online marketing campaign. Email marketing mainly entails sending out emails to a group of people who might be thinking about your products and services. Care should be taken in mailing out these emails to avoid sending emails which can be unsolicited and will be seen as spam. One of many ways to do this is to merely send the emails to end users who also have wanted inclusion on an email mailing list. An additional method to do this is to present value in the emails instead of simply incorporating advertisements. This may be performed by providing important guidance in your emails and additional beneficial data which might be of fascination to the people of the email.

Enhancing your web page for the search engines.

Finally, enhancing your internet site for search engines like Google is a crucial facet of a Digital marketing campaign. Search engines rank websites as outlined by top quality and significance for special search terms. Various Word wide web end users value the effort by search engines and so make use of these search engines to discover the greatest websites on a special subject. This translates to the Web users will probably simply check out websites which rank very well with search engines. Consequently if your site is not great ranking, you are not really most likely to create a tremendous deal of traffic from Internet surfers who use search engines to look for focused websites. Best ranking websites will probably get the most traffic coming from search engines and all websites falling on the first web page of the search engine results will probably enjoy a few degree of achievement in enhancing their traffic.


Source by Ramon Tarruella

Forex Trading – Market Maker or ECN Broker

Forex Trading – Market Maker or ECN Broker


In forex trading there are two types of brokers. The market maker type of
broker and the ECN broker. Lets cover these individually.

Market Maker Broker:

Market maker brokers is a firm authorized to create and maintain a market in an instrument. They are
usually a brokerage firm or a bank who quotes both a buy and a sell price in a
financial instrument or commodity, hoping to make a profit on the turn or the
bid / offer spread. Market makers are very important for maintaining liquidity and
efficiency for the particular finanacial instrument, as they make markets by
taking a short or long position for a time, so assuming some risk, in return
for hopefully making a small profit on the bid / ask / offer spread.

This type of broker typically takes the other side of the trade and usually widen the spread at times
especially in volatile times. These type of brokers usually advertise that they
charge no commission on trades but in fact make their commission on the spread
between the bid / ask ie 3-4 pips depending on the currency.

Although some of these brokers offering the market maker forex trading platform have wide spreads, some offer more narrower spreads as well as offer benefits such as extensive trading
resources, free trading platforms, news etc.

ECN Broker:

On the other side of the industry there are brokers that are ECN brokers. What
is ECN? ECN stands for Electronic Communications Network. These ECN brokers do
do not have a dealing desk but offer a computerized market place consulting of
multiple market makers, banks. Traders can enter competitive bids and offers into
the trading platform either inside and outside the spread thereby offering
better spreads, more liquidity. By trading through an ECN a currency trader
generally gets a better price than trading with a market maker. Therefore a
forex order is routed to the best bid / ask offer. The spreads are usually quite
small 0.5-2 pips. These type of brokers usually charge a small commission fee.
This small commission fee is how the ECN broker makes their commission, they
do not take the other side of the order as the market maker does. They only match
and route your offer to the best bid / ask order in the electronic market place.

You become the market maker in using a ECN Forex broker. Place your order inside the spread or out and see if your order is taken up by one of the liquidity providers.


Source by John Cas

Multi Level Marketing Principles

Multi Level Marketing Principles


Multi level marketing or MLM is a business model that creates an opportunity for the average person, who is teachable, and who has desire and perseverance, to earn extra income from the comforts of their home. Legitimate multi-level marketing companies usually require a small start-up cost. Multi-level marketing relies on selling to consumers and establishing a market for quality products. That is, once you have a happy customer (customer service is one of the things reps get compensated for, a potential reason it’s not easy or to everyone’s liking, and may be a reason so many don’t succeed), you can rely on repeat sales and repeat commissions. In the majority of multi-level marketing programs, commissions are paid way down the line so the more people you and your team bring on, the better.

The multi level marketing form of business practice has received a fair amount of negative press and to be honest in some cases justifiably so. The reason for this is due to the number of pyramid schemes. Pyramid schemes, however, are not concerned with sales of the products. Pyramid sales involve schemes in which the right to sell new memberships in the pyramid are sold under the guise of selling a product. While you may find that some pyramid schemes will offer a product for sale, the product is sold from one level to another instead of selling to customers. Distributors at the bottom are then left with a large volume of overpriced goods that cannot be sold. Nevertheless, network marketing still has mass appeal to many individuals looking to escape the corporate world.

Before you start your journey into multi-level marketing, remember the simple fact that even the most successful products will have partial market penetration. Still, some entrepreneurs have built very successful companies on this concept because the main focus of their activities is their product and product sales. Remember, no marketing plan will ever decide your multi-level marketing success. Sell yourself first, then the products and the marketing plan. Successful distributors, who have recruited and trained a large number of sellers, also have to assume ongoing wholesaling and managing responsibilities as well as making sales to their own retail customers. The most successful network marketers today are merely using their relationships to inspire others to purchase specific products. The ability to start with a program that you find interesting and beneficial to you is a key component to success.

Indeed, network marketing by its very nature entails that all participants strive to assist each other in making a successful business to enrich the group as a whole.


Source by Don Downes

Challenges In Rural Marketing

Challenges In Rural Marketing



Our country is endowed with a good degree of ethnic and regional diversity. About three-fourth of the total population resides in the rural areas and majority of them are dependent upon agriculture for their subsistence. Agriculture contributes about 24.7% to the Gross Domestic Product (GDP) of the country. It also contributes about 13.1% to the total Indian exports. This sector provides employment to 58.4% of the country’s workforce and livelihood to more than 650 million people. Despite this fact, the condition of these people has not shown any significant improvement.

The development of the nation largely depends upon the development of the rural population. Mahatma Gandhi had once said: “India’s way is not Europe’s. India is not Calcutta and Bombay. India lives in her several hundreds of villages”.

Rural Market Potential

India is an agro-based economy and the growth of most of the other sectors of economy is driven by rural demand. Urban market is reaching towards the saturation point, thus bringing in and urgent need to focus on rural development. Moreover, more than 70% of India’s population lives in villages and constitutions a big market for industry because of increasing disposal incomes and awareness level.

In comparison to just 5,161 towns in India there are 6,38,365 villages in India. This in itself is an indicator where the real India resides. Companies are realizing slowly but surely that the key to gain true market leadership lies in tapping the rural potential. However, the rural sector in India suffers from different kinds of problems. Some areas are having enough money but their level of awareness and hence consumerism is very low. But there are many areas where economic empowerment, education, health etc., are major problems.

What is rural marketing

While there is a large growth in the urban market, the rural or latent market is yet to be tapped, and has an enormous potential for growth. A rural market can be defined as any market that exists in a area where the population is less than 10, 000. The rural market in India is scattered and spread over a wide geographical area. Indian market is divided into urban and rural markets.

o Urban market is flooded with low demand.

o Rural market witnesses a high demand It’s the rural segment of market that contributes more profit than its urban counterpart. Rural marketing broadly involves reaching customers, understanding their wants, supply of goods and services, and ultimately satisfying consumers, leading to more sales. The general impression is that only agricultural inputs like seeds, fertilizers, pesticides, cattle feed and agricultural machinery have a potential for growth in the rural market. However, there is a growing market for consumer goods now. It has been estimated the rural market is growing at the rate of five times its urban counterpart.

Challenges in Rural Marketing

Though rural markets are a huge attraction to marketers, it is not easy to enter the market and take a sizeable share of the market, in the short time due to the following reasons.

Low Literacy

There are not enough opportunities for education in rural areas. The literacy level is as low (36%) when compared to all- India average of 52%.

Seasonal Demand

Demand for goods in rural markets depends upon agricultural situation, as agriculture is the main source of income. Agriculture to a large extent depends upon monsoon and, therefore, the demand or buying capacity is not stable or regular.


Many rural areas are not connected by rail transport. Kacha roads become unserviceable during the monsoon and interior villages get isolated.


An effective distribution system requires village-level shopkeeper, Mandal/ Taluka- level wholesaler or preferred dealer, distributor or stockiest at district level and company-owned depot or consignment distribution at state level. The presence of too many tiers in the distribution system increases the cost of distribution.

Communication Problems

Facilities such as telephone, fax and telegram are rather poor in rural areas.

Traditional Life

Life in rural areas is still governed by customs and traditions and people do not easily adapt new practices. For example, even rich and educated class of farmers does not wear jeans or branded shoes.

Buying Decisions

Rural consumers are cautious in buying and decisions are slow and delayed. They like to give a trial and only after being personally satisfied, do they buy the product.

Media for Promotions

Television has made a great impact and large audience has been exposed to this medium. Radio reaches large population in rural areas at a relatively low cost. However, reach of formal media is low in rural households; therefore, the market has to undertake specific sales promotion activities in rural areas like participating in melas or fairs.

Career in Rural Market

While rural marketing offers a challenging career, a rural sales person should require certain qualifications …

How Critical Is the Role of a Product Manager?

How Critical Is the Role of a Product Manager?


"Success is just a never-ending process of getting better and better at whatever you are trying to achieve."
– John Traver, Co-founder, and CTO,

A question often asked todaydays, is "how to define the role of the product manager in today's app-driven economy?" Consider this. Across most of the start-ups, the CEO or CTO in all likelihood is also playing the role of the product manager. Even in established organizations, where the manager manages – Marketing or Design or Development; because he / she seems to be wearing all those hats. In fact, some even argument that management can even be a part-time role for someone in these areas or the top management itself.

Let us try to look product management across three aspects.

1. What does the role involve, and what does it take to be successful there – as this may help someone in making the all-important career shift or start a new one; or for that matter help you evaluate the suitable candidate.

2. What is its role in Agile Development – because of the critical role a manager can play here

3. Can product management be outsourced – since this decision can affect time-to-market / quality / competitiveness / profitability like no other.

What does the role of product management involve?

Laurence Bradford writes in Forbes' article – 8 Tips For Landing Your First Product Manager Role, writes, "The role sits at the intersection of business, technology, and design, combining strategy, marketing, leadership, and other skills with the end goal of launching an amazing product. "

One thing is given – the importance and comprehensiveness of the product manager's role. Today's complexity of the business and technology landscape, as well as the constant churn in an organization's product portfolio, requires a more active role for the manager. The bare minimums of the role include:

1. Understand the vision of the management of the product and communicate it effectively to design, development, testing, and marketing teams (in their own languages).

2. Conduct market research, technology research and an analysis of the company's own business model to validate the product idea, determine its feature-set, and the development roadmap.

3. Drive the development of the product through its various stages – working with multiple teams – to meet client requirements, timelines and quality & security standards.

4. Establish an environment of seamless collaboration among the different teams to meet, as Bradford says, the end of launching an amazing product.

Depending on the character of the organization and the way an organization defines its scope, the role may lean more towards Technology or Marketing. While that's a moot point, the requirement for the manager to know and speak the language of both Marketing and Technology is a given.

From a skills perspective, whether you come from a management or engineering background, to be a successful manager in today's development scenario you should have: (a) strong understanding of programming with an ability to code yourself, (b) expertise in UX design, and (c) analytical thinking & problem solving skills – including the more generic management skills like negotiation, communication, documentation, time management, delegation, stakeholder management and leadership.

The role of product manager in Agile Development

The manager's role becomes even more exciting and challenging in an agile environment. Yes, we are calling it an environment, because organizations are increasingly adopting 'agile' as a culture not just as a strategy for a particular product or project. In this setting, the features of a product or even the product itself are in perpetually in a dynamic state. Unlike traditional management, which moves through a linear roadmap with critical paths, in an agile environment product management takes an iterative approach to development with regular feedback intervals. And these iterations should let the user interact with the product during development.

Although the most popular system of agile development, Scrum, creates a new role -products owner, some organizations have fused product owner and product manager roles in one role and some have used these two names interchangeably. But the fact of the matter is that manager's role has become more intense – both on the side of development (sustainable development – where the sponsors, developers, and users should be able to maintain a constant pace indefinitely; along with continuous attention to technical excellence and good design) and marketing (value creation – where the timing, features, and roadmap are tested and calibrated based on customer feedback and research).

Writing about How Product Management Must Change to Enable the Agile Enterprise, as early as in 2009, Catherine Conner had these four pieces of practical advice for adapting product management to agile needs –

1. Stop doing work that does not deliver real customer value, directly or indirectly, and communicate what you will stop doing.

2. Favor live …

Cloud Computing in the Healthcare Industry

Cloud Computing in the Healthcare Industry


It is a breath of fresh air to see that the health care industry has been taking a shift towards computing. Healthcare cloud computing is a great advantage to hospitals and health care providers because, among other things, it allows patient chart data to be shared with various doctors across the country. In the days before computers, most doctors had one chart for each patient and if that patient was ever in a car accident or had to visit another doctor, they would not have their medical chart with them and the doctor would have to waste time doing needless tests that have already been done in the past to test for allergies and such.

The cloud is not necessarily a new concept but it has recently been gaining more traction in mainstream companies. Healthcare cloud computing is the idea that you can have servers sharing and processing information with each other without knowing physically where the servers are located. It basically takes the disk space that you would normally have on your computer and puts it on a server that you can connect to remotely from anywhere in the world. When patients have all their medical history data stored on such a computer in a data center somewhere, it becomes much easier for doctors to communicate with each other and figure out what is wrong with each patient by having access to their records.

Companies that produce medical devices like MRI machines and blood testing lab equipment also have an incentive to get involved in cloud computing because most of the time these companies have their own equipment that needs to be tracked and maintained, especially when deployed at hundreds, if not thousands of hospitals across the country. Healthcare cloud computing keeps technological costs low because you only pay for what you use. Prices for cloud computing servers are typically set for the amount of disk space or bandwidth you are using at a given moment, and are not flat rate. Flat rate server hosting solutions are often much more costly and not as practical because sometimes servers are not running any power intensive tasks yet you are still paying that same monthly fee for nothing. Cloud computing makes sure you only pay when there are processes running on the computer. Many experts predict that cloud computing is the future and that most information will be stored remotely on servers across the world.


Source by Jerry O Smith

Talent Acquisition Via Recruitment Marketing

Talent Acquisition Via Recruitment Marketing


Present-day candidates are digitally connected and socially engaged. This enhances their job searches as well. If your company want to recruit the top talent, you need to hire recruitment marketing professionals.

Recruitment marketing is not a new thing. But, it is getting a lot of chatter these days. It is almost up there with Artificial Intelligence (AI) and cryptocurrency as the most talked about business topics.

There are different skill sets in recruitment marketing that must be employed when attracting individuals to apply for open positions. Various strategies and tactics pave way for recruitment marketing professionals to spellbind good candidates for the company’s vacancies.

Recruitment inbound marketing is magic you can practice to zoom your recruitment marketing power and employer branding to another level. It is time for working smarter finding better ways to recruit top-notch candidates. Companies can start by exploring various strategies, tools, and technologies.

Content Marketing

The recruitment marketing team has to publish content regarding candidate personas. Savvy job seekers are expecting more than the old-fashioned and boring text-only job advertisements. To get targeted visibility and reach for your job openings, you use inbound marketing to share knowledge about your target audience in your recruitment copy. Inbound marketing can include promoting your company via writing engaging job descriptions and magnetic recruitment ads. It can also include, social media job postings, peppy employee video stories, stimulating career websites, and blogs.

Regardless of the channel, the forms of content need to keep a consistent theme all the way through. This way, it will stimulate interest in the top candidates.

Your digital presentation will aid in shaping your company’s brand perception. The images about the company’s culture, leadership and employee atmosphere will shine through. Unquestionably, potential candidates will see you as their new prospective employer and an ideal place to work.

Social Recruiting

The art of using social media for targeting top candidates, boosting employer worth and job opportunities is known as social recruiting. Directly or indirectly, the candidates can be contacted by researching their digital footprints and social profiles. You can invite the candidates to check out job opportunities just by using a natural social recruiting strategy. Sharing meaningful content allows candidates to follow and engage with the company on social media channels.

You can also check out the various forums where people are hanging out discussing their views about different companies. Do not overlook the places where people are also sharing their experiences regarding the work environment at different companies. They may be using these social channels to gain additional insight into the organizational culture and other aspects that impact the life of an employee.

Employer Branding

As an employer, the trustworthy marketing of the company’s value proposition is termed as employer branding. Overall, employer branding is a cool method for setting your business apart from the competition. Modern recruiting strategy demand that you, as the employer, actively influence and manage your reputation. This will give you an advantage in attracting and recruiting fresh and top talent to work in the company.

Let’s remember to promote word of mouth when implementing your branding strategy.



Source by Dolletta Mitchell

How Market Research Is Conductive Through Online Survey

How Market Research Is Conductive Through Online Survey


Most major companies use online surveys to conduct market research. There are many advantages to conducting market research with online surveys. Not only are the surveys exposed to a very large audience, they are conducted for a very small fee which gives people a reason to take these surveys. Most people are eager to take surveys to generate additional income.

If you do decide to take a market research online survey you are going to be surprised by the number paid surveys that are out there. Of course, as I am sure you can guess, the payments will vary from company to company. Not every survey site rewards you with cash; some will provide you with services such as free email account or use of their web space in exchange for completing their surveys.

When you find a good market research survey company, you will have access to a number of different types of surveys. You will find it more interesting if you try to stick to subjects that you like and are interested in, this will also assist you in completing the surveys without losing interest in the subjects. If you do start a survey only to find yourself bored or losing interest in the subject very quickly, try to find something else to do for a little while that will take your mind off of that subject.

You need to know that there are a large number of suspect market survey sites on the Internet these days. If you get eaten by a fraudulent site, you have little or no chance of getting any money back for the surveys you have completed. Most importantly, they will be almost impossible to find, because these people work miracles when it comes to covering their tracks when they are building these web site.

A good survey site will be worth its weight in gold. Once you find a good survey site, stick with them! The good market research sites have a limited number of membership slots and if you decide to leave, you might not be able to get back in.

Not all online survey sites are bad, although some of them are definitely better than the others are. Do not worry – you will know a good survey site when you spot one. To maintain a steady income completing online surveys you will need to have more than one survey site under you belt if you intend to keep the money flowing in. Do your research to find the best sites, and remember to stay away form the ones that are scams.


Source by Nicholas Sy

Affiliate Marketing Resources – What Is ClickBank and How Do You Promote ClickBank Products?

Affiliate Marketing Resources – What Is ClickBank and How Do You Promote ClickBank Products?


What ClickBank is not, is an online banking system. What is in reality is a database that actually contains thousands of thousands of different digital products that are then sold by what are called ClickBank publishers and their products are promoted ClickBank affiliate marketers. In return for the products being promoted the affiliates will receive some sort of commission for any sale of the products they were promoting and redirecting traffic for.

There are a variety of different ways in which ClickBanks can be promoted and one of those ways is to promote them via social networks, blogs and forums. Before a person begin to promote ClickBank products they should find a ClickBank marketplace and go through the different products offered and choose a product or product that they like and feel comfortable in promoting.

After the product or products have been decided upon then the person will need to create what are called affiliate hoplinks for all of the products they have chosen. These hoplinks can then be put on whatever social networks, blogs or forums that a person is associated with.

If Squidoo is a site you are using you will need to set up what is called a Squidoo Lens for each of the products that you want to promote. You can do this by adding any article you want or by writing up reviews of the products that are being promoted. When writing these articles or reviews you need to make sure that you include as many keywords that deal with the product as well as affiliate links spread through the entire article. These are best if they are the hoplinks which will allow the person to click on them and be transported where they can read more about the product.

If you are using a place like MySpace you just register as a member and then send out notices to all of your friends you may have on MySpace about these ClickBank products making sure that you have your affiliate link included in your short writing or notice. Only do this with people who are really your friends and not just anyone because this becomes spam.

You can also make up your own free blog and use it entirely to promote your ClickBank products and devote the blog to reviewing the different products. Your blog posts can be solely informational articles with affiliate links in them, or they can be reviews or testimonials of those who have used the products you are trying to promote.

Another thing you can do is search different forums that seem to promote similar ClickBank products. This way no one on the forum is going to be offended by you posting your own ClickBank products and affiliate links on the forum since this is something they are accredited to.

When you send out emails to family and friends or even to those you do not know all that well, make sure that you include your affiliate links in your email signature. This is not considered spam and a lot of times people will be curious about these links and click on them without you having to do or say anything that looks like you are promoting products.


Source by Tony Robbinson

Importance of Digital Marketing

Importance of Digital Marketing


In this article we will be discussing about the major Importance of Digital Marketing in today’s world:

1. Greater Opportunity: With the help of digital marketing a company or an organization can explore greater heights of popularity and targets. This is so because of the fact that digital marketing is not bounded to a particular region or a place like the traditional marketing. Online marketing on the other hand gives the organizations a wider scope to expand their market or customer base. Online Marketing is very important as in today’s time each and every person is connected to the internet. This could be made easy for the organizations to spread the awareness about their product to the masses. Hence giving them a greater opportunity to grow financially as well as in popularity.

2. Conversion Rate: On the Internet the Conversion ratio is better than the traditional marketing. This is so because if a person is wants shoes then he will type shoes in the search engine and then the search engine will show the related results only but on the other hand if a person is in the market and someone gives him the pamphlet of bags then that is useless for him as he was looking for shoes and not bags. So with the help of digital marketing the failures of conversion reduces and increases the chances of sales.

3. Cost Effective: Digital marketing is one of the most cost effective way to promote the products and reach out to the customers. Marketing online is not at all very expensive till a certain point as this can be done by a trained digital marketer with the help of organic SEO. Internet marketing includes on the cost of digital marketer unlike the traditional marketing which has printing cost, distribution cost, etc to make it expensive.

4. Easy to Communicate: With the help of digital marketing it becomes easy for the organizations to communicate with the potential buyers. This helps the organizations to increase the conversion ratio as they can directly communicate to the customers and solve all kinds of doubts which the customer has in his or her mind. Solving the queries is the best way to promote your product as if the product’s information, benefits, etc are clear in the minds of the customer then they can buy the product with an ease.

5. Higher Earnings: With the help of digital marketing the sales and the revenues both increases for an organizations. This is because of the fact that people are more interested in buying online rather than going out for each and every thing, this gives the companies a chance to sell their products more easily to the customers. As studied earlier that the promotion through this platform is much cheaper than that of the traditional form which makes it a higher earning platform for the organizations.

So I hope the above mentioned information was useful to enhance your knowledge and skills.


Source by Shresth Agarwal

4 Simple Ways to Make More Money Through Content Marketing

4 Simple Ways to Make More Money Through Content Marketing


Can you really make money by simply giving out information online? Hmmm.. interesting question. 5 years ago, I was one of the skeptics. I didn’t really believe that by sharing what I know to people online, I can make money more than what I made from my regular day job. Sounds impossible, right? But it’s one reality in the World Wide Web. One can easily expect huge paychecks by helping people increase their knowledge on their areas of expertise. Excited to get started? Then, make money now by simply knowing the following facts:

First, you can use content marketing to drive qualified prospects to your website. This is the most obvious way to make money using their strategy in the online arena. Hundreds and thousands of internet marketers are actually using this as their primary traffic-generating tool. The process is pretty simple; write articles with resource box where you can include your site’s URL and distribute them online. You can also build your own blog, create posts, and again, insert the link to your website. You can write newsletters or publish your own ezine as well to promote awareness. If your readers were extremely happy with the information you gave out and with the quality of your content, they’ll surely ask for more. That want will push them to your website.

Sell reports. You don’t have an idea as to how many people are more than happy to spend money to learn something. I have lots of friends who are shelling out $100 on eBooks about relationships and passive income. If you have certain knowledge on things that can bring huge difference to the lives of people from all points of the globe, I’d suggest that you share your expertise and make money from it. You’ll expect better income if you’re an expert in internet marketing, banking and finance, relationship, health and beauty, etc. as these are the most in-demand topics these days.

Write how-to guides or free courses. After getting your prospects to sign up to your email marketing list, you’ll need to send them something every now and then so they will not forget about you and so you can slowly build trust. Why not send them how-to guides or free courses that you can distribute through the use of your autoresponders? Again, the quality of your content will either make or break your campaign so ensure that everything is perfect before you hit that send button.

Offer paid webinars, teleclass, or teleseminars. If you have good presentation and oral communication skills, take your money-making quest to the next level by offering different type of seminars that you can conduct over the phone or through the internet. As these are more expensive compare to ebooks, ensure that they contain amazing, extremely valuable content. To increase your revenue, have your seminars recorded and sell them to your website. Depending on the subject that you’re discussing and the effectiveness of your marketing campaign, you can easily make thousands of dollars from this endeavor alone.


Source by Sean Mize

Should You Boost A Facebook Post Or Run A Facebook Ad?

Should You Boost A Facebook Post Or Run A Facebook Ad?


Facebook is the most popular social media site in the world, with more than two billion monthly users. To reach more prospects and customers with your marketing messages you can get pay-per-click (PPC) traffic at an affordable rate from Facebook. This PPC advertising is much less expensive compared to Google AdWords. Even small businesses that have a limited budget can afford Facebook advertising.

One of the most important things to grasp is the difference between Facebook news feed advertising and Facebook boosted posts.

Facebook News Feed Advertising

The Facebook news feed is the backbone of Facebook, showing a wide variety of content from people with whom a person is connected. When someone likes your page, they will become a follower. This means they have to opportunity to see your content on their Facebook page..

Facebook news feed advertising are ads that show up in the news feed along with the rest of the content that is being delivered to your connections, and those you specify as your desired audience. You create an ad from scratch with an image, title, description, and URL.

Facebook Boosted Posts

Facebook boosted posts, or sponsored posts, also appear in the news feed, but with some key differences. If one of your posts proves to be very popular, you can pay for it to reach more people, turning it into a sponsored post.

There is a small shortcut of choosing a similar audience to the people who are already using your account, which can help you target people quickly. The sponsored posts will appear in those people’s news feeds.

Key Differences

The key difference is that the Facebook news feed ads offer you a lot more flexibility than the Facebook boosted posts with regards to appearance, description and providing a URL. The other main difference is that once you post the sponsored post, you can’t edit it. The language you used in the post might not be an effective marketing message.

If you have difficulty finding eye-catching images for your posts, the stock images in the Facebook Ad Center can help. You can choose different formats as well, and even add a call to action button.

Your call to action will depend on your goal for the ad, such as getting subscribers or trying to make sales. Determine your goal first, and then you can decide whether Facebook advertising or Facebook boosted posts are the best format to get your message across.


Source by Jon Allo

Definition and Objectives of Bookkeeping and Accounting Systems

Definition and Objectives of Bookkeeping and Accounting Systems


Accounting is defined as “the art of recording, classifying and summarizing in terms of money transactions and events of financial character and interpreting the results thereof.” In simplest words, we can say:

(1) Accounting is an art

(2) of recording classifying and summarizing

(3) in terms of money

(4) transactions and events of financial nature and

(5) interpreting the results thereof

Accounting is an art of correctly recording the day to day business transactions: It is a science of keeping the business records in a regular and most systematic manner so as to know the business results with minimum trouble. Therefore, it is said to be a statistical procedure for the collection, classification and summarization of financial information.

Objectives of Accounting

The objectives of accounting are two-fold:

(1) To record permanently, all business transactions, and

(2) To show the effect of each transaction and also the combined effect of all such transactions for a given period so as to find out the profit the business has earned or loss incurred, and also to know the correct financial position on a particular date.

The necessity and importance of accounting can be understood by answering the following questions:

(1) How much we have earned this year ?

(2) How much was earned during the last year ?

(3) Is our business improving?

(4) How much cash do we have?

(5) How much money we owe?

(6) How much others owe to us ?

Accounting Systems

There are various systems of accounting for maintaining business records:

Cash system of accounting

This system records only cash receipts and payments on the assumption that there are no credit transactions. If at all there are any credit transactions, they are not at all recorded until the cash is actually paid or received. Receipts and payments account in case of clubs, societies, hospital, educational institutes, lawyers etc. is the best example of cash system.

Single Entry System

This system ignores the two fold aspect of each transaction as considered in double entry system. Under single entry system, merely personal aspects of transaction i.e. personal accounts are recorded. This method takes no note of the impersonal aspects of the transactions other than cash. It offers no check on the accuracy of the posting and no safeguard against fraud because it does not provide any check over the recording of cash transactions. Therefore, it is called as “imperfect accounting.”

Double Entry System

The double entry system was first evolved by Luca Pacioliin, who was a Franciscan Monk of Italy. With the passage of time, the system has gone through lot of developmental stages. It is the only method fulfilling all the objectives of systematic accounting. It recognizes the two fold aspect of every business transaction.

These questions are of decisive importance for a trader and the answers can only be derived from up to-date financial records. Only the system of keeping the perfect records of all business transactions will help the proprietor to know the amount he has gained or lost.

The main objective of any business is to earn maximum possible profits with minimum expense. In view of this, a commercial organization always tries to expand its business, increase its sales and reduce operating expenses. The progress made in this regard, is always indicated only by the properly maintained financial records.

Meaning of Accounting

In the beginning, the main objective of accounting was to ascertain the result of the business activities (whether profit has been earned or loss has been suffered) during a year and to show the financial position of the business as on a particular date. Accounting has to meet the requirements of taxation authorities; investors, government regulations; management and owners. This has resulted in widening the scope of accounting and may be defined as follows:

“Accounting is the art of recording, classifying and summarizing, in a significant manner and in terms of money transactions and events which are in part at least, of a financial character and interpreting the result thereof.”

Is Accounting a Science or an Art?

In simple words, science establishes relationship of cause and effect whereas the art is the application of knowledge comprising of some accepted theories, principles and rules. Since accounting docs not establish cause and effect relationship it only provides us with the procedure by which objectives of accounting can be achieved, therefore accounting is an art and not a science. Accounting is an art of recording financial transactions in a set of books; classifying in desired categories and summarizing the information for presentation in a suitable manner to the concerned persons for their benefit.

Scope of Accounting

The need of a system of accounting was felt by man early in the history of trade and commerce. The art of book-keeping is as old as the art of …

The e-Marketing Plan – Brief Overview and Working Scheme

The e-Marketing Plan – Brief Overview and Working Scheme


I. Summary of a marketing plan

The marketing planning (concretized in the marketing plan) is an essential organizational activity, considering the hostile and complex competitive business environment. Our ability and skills to perform profitable sales are affected by hundreds of internal and external factors that interact in a difficult way to evaluate. A marketing manager must understand and build an image upon these variables and their interactions, and must take rational decisions.

Let us see what do we call a “marketing plan”? It is the result of the planning activity, a document that includes a review of the organization’s place in the market, an analysis of the STEP factors as well as a SWOT analysis. A complete plan would also formulate some presumptions on why we think the past marketing strategy was successful or not. The next phase shall present the objectives we set, together with the strategies to achieve these objectives. In a logical sequence, we will further need to evaluate the results and formulate alternative plans of action. A plan would consist in details of responsibilities, costs, sales prognosis and budgeting issues.

In the end, we should not forget to specify how the plan (or plans) will be controlled, by what means we will measure its results.

We will see how to build the marketing plan, what is its structure: after we will see how to build the traditional marketing plan, we will take a look at the e-marketing plan and see how the unique features of the internet will require some changes in the approach of writing a marketing plan.

But, before we continue, we must understand and accept that steps of the marketing plan are universal. It is a logical approach of the planning activity, no matter where we apply it. The differences you meet from a plan to another consist in the degree of formality accorded to each phase, depending on the size and nature of the organization involved. For example, a small and not diversified company would adopt less formal procedures, because the managers in these cases have more experience and functional knowledge than the subordinates, and they are able to achieve direct control upon most factors. On the other hand, in a company with diversified activity, it is less likely that top managers have functional information in a higher degree than the subordinate managers. Therefore, the planning process must be formulated to ensure a strict discipline for everyone involved in the decisional chain.

II. The general marketing plan

The classical marketing plan would follow the following scheme of 8 stages:

1. Declaring the mission: this is the planning stage when we establish the organizational orientations and intentions, thus providing a sense of direction. In most cases, this is a general presentation of the company’s intentions and almost has a philosophic character.

2. Establishing current objectives: it is essential for the organization to try to determine with preciseness the objectives to be reached. These objectives, in order to be viable, must be SMART. SMART is an acronym and stands for “Specific”, “Measurable”, “Attainable”, “Realistic” and “Timed”. The objectives must also convey the general organizational mission.

3. Gathering information: this stage is based on the concept of marketing audit. After performing the audit of the macro-environment by analyzing the STEP factors (social, technologic, economic and politic), we should turn the focus upon the immediate extern environment (the micro-environment) and analyze the competitive environment, the costs and the market. Finally, we will conclude with the SWOT analysis, by this way we will have a general view upon the internal environment compared to the external one. The SWOT analysis combine the two perspectives, from the inside and from the outside, because the Strengths and the Weaknesses are internal issues of an organization, while the Opportunities and Threads come from the outside.

4. Re-formulating objectives: after the close examination of data gathered in the previous stage, sometimes it is needed to re-formulate the initial objectives, in order to address all the issues that might have come up from the previous stage. The distance between the initial objective and the re-formulated objective will be covered by appropriate strategies. We must ensure the re-formulated objective is SMART as well.

5. Establishing strategies: several strategies are to be formulated, in order to cover the distance between what we want to achieve and what is possible to achieve, with the resources at our disposal. As we would usually have several options, we should analyze them and chose the one with more chances to achieve the marketing objectives.

6. Plan of actions: consists in a very detailed description of the procedures and means to implement the actions we want to take. For example, if the strategy implies a raise in advertising volume, the plan of actions should establish where the advertisements will …

Understanding Internet Radio

Understanding Internet Radio


Internet radio is an audio broadcasting medium that is similar to traditional radio. The only difference is that online radio is usually transmitted directly to computers or other similar devices via the internet.

There are a number of advantages that come with internet radio. The first advantage is that online radio comes with greater choices and varieties where the choices extend beyond basic genres such as pop and classic rock.

For example, if you like electronic music, you can choose ambient, trance, video game soundtracks and many more. In short, streaming radio is usually available for almost every taste.

Another advantage is that online radio has fewer advertisements. Unlike terrestrial radio stations that have higher costs of running, internet radio stations require lower costs of running thus they have fewer commercials.

In addition to having lower costs of running, the radio stations are usually supported by donations or subscriptions and as result they have fewer advertisements. The end result is that you enjoy your music without any interruption.

Another advantage is that you require minimal systems for you to listen to the radio stations. For example, all you need is a computer that can run any version of Mac Os, Linux, or windows and you will be able to listen to all of your favorite stations.

The final advantage of listening to online radio is that you tend to receive better sound quality. The reason for this is because internet radio is usually less compressed thus is has better sound quality.

To listen to internet radio you need to choose an internet radio website. If you want to listen to a specific channel you should select Live365. On the other hand if you want to create your own radio channel and playlist you should select Jango.

Once you have done this you should go ahead and search for channels by genre or name. You can sort the channels by genre on live365 or use the search boxes on the website to find a particular artist.

After finding your preferred channel you should click on it. Clicking on the channel starts the station automatically and you can listen to it for as long as you want.

When listening, you should note the details of the channel. For example you should note the name of the disc jockey, the location of the station and the connection speed that can support the station.

To stop the online radio streaming you should click on the “stop” button. You should note that there is no “pause” option because the radio is a live broadcast.


Source by Duncan Lancer

Getting Your Job Posts Online

Getting Your Job Posts Online


Never spend your money before you have earned it. Everybody wants to have a good job and earn a decent amount of money. The world has been hit by economic crisis and recession and has made life a little difficult for all of us. But the online world has opened up a whole range of avenues and job opportunities for people with different skill sets. Online jobs and internet marketing have taken the world by rage. Whether you are looking for an employer or an employee, chances are your search will end on the internet. Job posting is the in thing and millions of people have benefited by this.

Like most online activities, it has become increasing easy for everyday users to post a job online. Employers post listings for numerous openings and opportunities in many websites, portals and forums which act as a platform to connect them with people looking for jobs. Most of these websites let employees post their resume and also create an online profile after they sign up. This online profile will contain complete information about the educational qualification, additional skills and also the prior work experience of the candidate. Many recruiting agencies will keep a keen eye for those with a specific skill set, and match them up with job opening posted by an employer.

Online job posting is mostly done through blogs and websites.These sites offer jobs in almost every imaginable category. Employers are constantly looking for people with different qualifications and skills. These job posting and staffing platforms benefit many people, including students, mothers, retirees and people looking for part time work or a second job. It is not totally true that only graduates or candidates with proper schooling can find a decent job. Online jobs and internet business has helped thousands of students to successfully complete their studies and also pursue their higher education dreams.

Potential employers can post jobs and find employees by placing links on their company’s or organization’s website. This gives those looking for employment in that particular field a simplified way of getting in touch with you. Online job banks have become a rage nowadays. These well managed and maintained joints allow thousands of employers to post jobs online for very reasonable rates. Candidates constantly browse through these online job banks to find a better paying suitable job. It is also a good idea to post jobs on websites related to the industry of the job, as these sites are regularly visited by people looking for employment in those areas.


Source by James Narraway

Market Research – Why It Should Be Considered Before/During Prior Art Search

Market Research – Why It Should Be Considered Before/During Prior Art Search


An invention is a set of ideas and thoughts to ease the way people perform their daily tasks. An Inventor can be a business or an individual who has an objective behind the invention. A lot of money is required to present the invention to the world, thus, investors who find it interesting fund the R & D operations.

The invention process is very wide. There is no fix time when an invention is converted into useful products. It can take 5, 10 years or even more. The R & D department performs a series of operations one after another – describing the business vision, creating strategies, describing the R & D processes, identifying resources, and drafting designs. The R & D teams comprehensively study all areas of the invention, collect different ideas, which are then combined to build products and services. Thus, the research to development of invention comprises a wide range of processes, which need thousands or millions of dollars.

Patenting an invention

An invention is patented to prevent it from being theft by others. The inventor can restrict individuals and companies from using his/her invention for making or selling products during its life. When filing a patent application, the inventor needs to mention a set of claims, which he/she should choose carefully. So, it is recommended to know the market trends, new technologies, applications, etc. at the time of performing the R & D operations, which will help in getting great claims.

An invention can only be patented if it doesn’t contain any part of the previously patented technology and meet certain uniqueness standards. To find if your invention is already known or not, prior art search is conducted. The innovator can do prior art search on his/her own, or hire an expert for this purpose.

What is prior art search?

Prior art search can be defined as collecting information about the technologies associated with the invention. It’s main objective is to know whether the invention is patentable or not. Sources of prior art search include previous patents, filed patents, scientific reports, research papers, textbooks, newspapers, journals, and internet publications. There are many inventions that are never used in products and services, and these should also be considered during the patent filing process. On the internet, a wide range of tools are available that can help you conduct an efficient prior art search.

Prior art search can provide details about previous inventions in the field, new products and services, etc. It prevents reinventing the already existing inventions. With this, the R & D department can know the already existing technologies, and focus the activities, processes, and tasks to innovate them or research the new ones.

Know the market well before conducting prior art search

The main objective is to get the invention patented with broadest possible claims. Prior art search collects existing knowledge in the fields that belong to the invention. But, this is not enough. One should know the market and companies that are already working on the technologies the invention is based, which will help in choosing the right areas for R & D.

Patent filing is a broad process, and a little wrong move can convert into a big mistake. Thus, from planning to execution, every step should be put wisely. Before going for prior art search, it is important to know the markets in which the invention can bring revolution in, current market trends to focus on, activities of competitors, etc. All these details can be obtained through market research. Thus, it is recommended to conduct a market research first to know the technologies trending in the market.

Why market research?

Market research can help in proper utilization of all the elements of an invention. It provides comprehensive analysis of different markets associated with the invention, patent environment, and existing and future products. Thus, market research can add value to the research and development operations, making them more advanced.

There are many reasons why the inventor should consider market research before starting R & D operations and prior art search. Please have a look at them –

Detailed information about the markets:

Market research reports not only provide information about different markets that belong to the area of invention, but also tell the top active markets. Suppose, an invention can be used in manufacturing products in 10 different industries, out of which 7 are in the growing phase. Thus, there is need to spend extra time and money to obtain patents in these 7 industries to get maximum ROI. Thus, market research reports can suggest you the right industries to continue research and build products.

Competitor analysis:

To emerge as a leading player in the market, it is necessary to know the activities of competitors. With market research reports, the inventor …

Effective Affiliate Marketing Tips

Effective Affiliate Marketing Tips


Many people today are looking for extra ways to make money and one of the ways to do that is with the Internet. One of the ways to use the Internet in which to make extra income each month is through affiliate marketing. Affiliate marketing is when you promote other people's products and receive a commission from the sale of the product you are promoting. It sounds simple but there are many specific points that you must touch upon in order to make sure that your affiliate marketing campaign is successful.

Make sure that you pick the right niche because it's very important that you will be able to follow through on what you start. So choose a niche that you either know something about or that you would not mind learning about. Because you'll be spending your time learning and writing about the topic that you choose. You have to be able to promote your product that you choose intelligently and that requires you to know about the product are promoting.

Learn how to write sales copy. This is one of the most important aspects of affiliate marketing that most people do not focus on because it's simply not that easy. Learning copywriting is not the same as learning how to write with sales language. Copywriting is a very difficult process that involves many different aspects that most affiliate marketers do not possess. There are certain aspects of copywriting that you can learn however, that can make article writing and website page writing much more effective when selling a product. Learn certain buzzwords and emotional hot buttons that you can push in your writing that can greatly increase your chance of making a sale.

So when learning affiliate marketing make sure you learn all of the finer points. It's not easy and it will take time but if you focus and try your hardest and never give up you'll find yourself successful before you know it.


Source by WP Allen

Hiring a Marketing Expert Vs Doing It Yourself

Hiring a Marketing Expert Vs Doing It Yourself


Marketing is a complex field that includes different strategies designed to improve visibility, establish a brand presence, engage prospective customers, and earn more revenue as a result. Business owners need to invest time and money into marketing if they want to stay ahead of the game and stand apart from the competition. A good marketing strategy can help businesses grow and enjoy more success.

However, many small business owners hesitate to hire professional marketers to handle their marketing campaign. It could be lack of trust, no budgetary means for it, or that they feel it’s a manageable task. In the end, they struggle to share responsibilities and delegate tasks while they run a business; which means they don’t outsource marketing and rely on inexperienced in-house employees to plan and implement the strategies that they end up overseeing.

Why Hiring a Marketing Expert can Help

Modern marketing is an expansive field, and it includes everything from digital marketing online to traditional offline marketing. Business owners rarely have enough time to learn different marketing techniques and understand how to implement them well on their platforms. All kinds of businesses, especially small companies, can benefit from professional assistance. Here are some reasons why hiring a professional is a good idea:

1. To Navigate the Complexities of Modern Marketing Strategies

Modern marketing strategies involve a wide range of techniques, tools, skills, and platforms, which is why people work in teams to implement it. The digital marketing team includes professionals with different skills and qualifications who handle different tasks. These strategies are just too complex for a single person to manage, even if they’re qualified in the field. Even the simplest marketing strategy requires steps like:

  • Establishing Your Audience
  • Branding the Service for the Audience
  • Graphic Design & Collateral Creation
  • Creating a Website that Sells
  • Making the Website SEO Friendly
  • Promoting the Website
  • Creating Social Media Profiles
  • Establishing Brand Presence
  • Generating Content
  • Creating Ads for Paid Platforms
  • Managing Ad Spend
  • Managing Authoritative Links to the Website

All of these things require different skills and most business owners have to invest time to learn these skills if they want to handle marketing without professional assistance.

2. To Create Content that Establishes Industry Authority

Content is an important aspect of modern marketing strategies because it helps establish authority in the industry, engages with customers, distributes information regarding products and services, and include keywords to catch the attention of search engines. The Internet is saturated with content, so users are very selective about what they read. It’s not enough to just create generic content and include relevant keywords in the text. The content should provide the target audience with significant value.

  • Content should be well-written with sound grammar and spelling.
  • All the information should be current and relevant to the keywords included in the text.
  • The content should be in long-form and range from 1,000 to 2,000 words. The average word count of the web pages search on the first search engine results page is 1,890.
  • The keywords used should be specific, and the content should include long-tail phrases.
  • All information should be well-researched and as accurate as possible.

The primary purpose of content marketing is to attract organic traffic to the website and to ensure that users stay long enough to become interested in the products and services offered. The secondary purpose of content marketing is to establish authority and win the trust of the visitors.

Skilled and experienced content marketing experts know just how to generate the right kind of content for their target audience. This job requires skills, training and deep knowledge on the nitty-gritty of writing for online audiences. It’s something most individual business owners aren’t able to manage.

3. To Develop Creative and Interactive Resources

Content marketing doesn’t just involve text though it is one of the most commonly used formats in modern marketing. Text content is easy to create, and business owners can develop good articles and blog posts if they put in some time and effort. However, experienced marketers know content marketing must be diverse and approach the target audience from different directions. A sound content marketing strategy will include:

  • Videos and tutorials
  • Podcasts and live streams
  • Infographics and animations
  • White papers and research papers relevant to the industry

These types of content require different skills and software, and a business owner doesn’t usually have access to them. In comparison, professional marketers have all the tools and knowledge required to create visual and text content and can handle it with a marketing strategy in mind.

4. To Deliver your Brand Socially

Social media is a great platform for small businesses because it allows them to reach out and connect with their target audience. They can engage with their audience regularly, establish a personal relationship, hear customer concerns, complaints, and provide …

SEO And PPC: A Powerful Combination

SEO And PPC: A Powerful Combination


A decent marketing technique can take a business higher than ever of success. On account of current marketing procedures, regularly utilised as a part of a blend with standard methods, there are always new techniques for looking for upper hand regardless of expanding immersion in various ventures.

What we know as advertising today is unique about the past. The fast improvement in this specific industry is the aftershock of how rapidly the opposition is getting to be harder both in nearby and worldwide markets.

Showcasing is a mix of various procedures, which rely on your particular business objectives and targets. All were developing, and settler organisations are utilising a couple of strategies. For instance, content advertising, which is not any more restricted merely to articles and web journals. Organizations are currently centred on offering fascinating substance as recordings, instructional exercises, infographics, and handouts.

Aside from making a drawing in content, organisations do depend on specific details to pull in consideration of the real market. This incorporates both site design improvement and pay-per-click, otherwise called SEO and PPC separately.

Understanding The Variance Between SEO And PPC

SEO is directly related to content. These are particular words or phrases that are more than once added to the substance to influence a web to page rank among the prominently looked outcomes in web indexes. PPC is a piece of the promotions that fast moving towards the content and produces leads. In any case, the principal distinction is that SEO produces natural activity while PPC, as the name proposes, requires a specific measure of instalment each time a potential lead clicks.

You may have gone over natural inquiry postings and paid pursuit postings. This is a result of the distinction clarified previously. Altogether, the two terms are a piece of the web index showcasing or SEM. SEM is regularly part of an association’s entire internet marketing strategy. The more successful the technique is, the better the outcomes will be. For this reason, associations employ experienced experts to make the best promoting methodology.


Google led more than 400 investigations in 2011 on whether the search and ripped apart their natural traffic, if search advertisements were stopped, would clicks on organic search results boost, and compensate for the misfortune in paid traffic?

As uncovered in the gathering of the considerable number of information,

“The level of paid clicks that are not compensated for by natural clicks when look promotions are stopped. The outcomes were amazing. The incremental advertisement clicks rate crosswise over verticals is 89%. This implies an entire 89% of the movement created via look promotions isn’t supplanted by organic clicks when advertisements are delayed. This number was reliably high crosswise over verticals.”

This demonstrates utilising both PPC and SEO has enormous effects the outcomes created. Convincingly, it is just when they cooperate in a settlement that they give the results you are searching for in these campaigns.

Advantages Of Using SEO And PPC Together

One can’t deny the fact that PPC and SEO are both different strategies. Each has various benefits when used individually. But, some experts do say that using both together can enhance specific effects. There are some particular situations where the two diverse strategies complement each other and form a sturdier SEM strategy.

Here are the top 5 benefits of using PPC and SEO together.

Improved Visibility

Both SEO and PPC are utilised to target search engine result pages or SERPs. The issue is that specific search terms can end up ordinary, which occupies advertisers concentrate far from PPC endeavours. In any case, bear in mind that the best 2 to 3 comes about on most SERPs are PPC promotions.

Joining SEO and PPC gives you a superior opportunity to rule both the natural and paid outcomes. This will likewise offer a shot at building up a definitive position in your specific industry.

Gaining From PPC

Information demonstrates that specific PPC components work for SEO too. If a particular advertisement of PPC is helping you with lead age and deals transformation, you can add similar ingredients to your content strategy. You can enhance the meta descriptions, title labels, and page content to impact the same successful outcomes. This is a fast method for figuring out what parts of the procedure are working. When you attempt an organic search strategy, it can set aside the opportunity to decide these properties. Paid content will tell you far prior, and you can rapidly apply the same for SEO to double the impact.

Social Media Optimisation

PPC and SMO joined have the ability to be to a high degree compelling. Social media sites like Facebook, LinkedIn, and YouTube permit open doors for an impressive advertisement campaign. These promotions can likewise be focused towards a particular section of …

The KWP2000 Protocol in Automotive Diagnostic Applications

The KWP2000 Protocol in Automotive Diagnostic Applications


The KWP2000 protocol has become a de facto standard in automotive diagnostic applications. It is standardized as ISO 14230-3. KWP2000 describes the implementation of various diagnostic services you can accethrough the protocol. You can run KWP2000 on several transport layers such as K-line (serial) or CAN.

Transport Protocol

As KWP2000 uses messages of variable byte lengths, a transport protocol is necessary on layers with only a well defined (short) message length, such as CAN. The transport protocol splits a long KWP2000 message into pieces that can be transferred over the network and reassembles those pieces to recover the original message.

KWP2000 runs on CAN on various transport protocols such as ISO TP (ISO 15765-2), TP 1.6, TP 2. 0 (Volkswagen), and SAE J1939-21. For KWP2000, the Automotive Diagnostic Command Set supports only the ISO TP (standardized in ISO 15765-2) and manufacturer-specific VW TP 2.0 transport protocols.

Diagnostic Services

The diagnostic services available in KWP2000 are grouped in functional units and identified by a one-byte code (ServiceId). The standard does not define all codes; for some codes, the standard refers to other SAE or ISO standards, and some are reserved for manufacturer-specific extensions. The Automotive Diagnostic Command Set supports the following services:

• Diagnostic Management

• Data Transmission

• Stored Data Transmission (Diagnostic Trouble Codes)

• Input/Output Control

• Remote Activation of Routine

Upload/Download and Extended services are not part of the Automotive Diagnostic Command Set.

Diagnostic Service Format

Diagnostic services have a common message format. Each service defines a Request Message, Positive Response Message, and Negative Response Message. The Request Message has the ServiceId as first byte, plus additional service-defined parameters. The Positive Response Message has an echo of the ServiceId with bit 6 set as first byte, plus the service-defined response parameters.

The Negative Response Message is usually a three-byte message: it has the Negative Response ServiceId as first byte, an echo of the original ServiceId as second byte, and a ResponseCode as third byte. The only exception to this format is the negative response to an EscapeCode service; here, the third byte is an echo of the user-defined service code, and the fourth byte is the ResponseCode. The KWP2000 standard partly defines the ResponseCodes, but there is room left for manufacturer-specific extensions. For some of the ResponseCodes, KWP2000 defines an error handling procedure. Because both positive and negative responses have an echo of the requested service, you can always assign the responses to their corresponding request.


KWP2000 expects a diagnostic session to be started with StartDiagnosticSession and terminated with StopDiagnosticSession. However, StartDiagnosticSession has a DiagnosticMode parameter that determines the diagnostic session type. Depending on this type, the ECU may or may not support other diagnostic services, or operate in a restricted mode where not all ECU functions are available. The DiagnosticMode parameter values are manufacturer specific and not defined in the standard. For a diagnostic session to remain active, it must execute the TesterPresent service periodically if no other service is executed. If the TesterPresent service is missing for a certain period of time, the diagnostic session is terminated, and the ECU returns to normal operation mode.


A GetSeed/Unlock mechanism may protect some diagnostic services. However, the applicable services are left to the manufacturer and not defined by the standard.You can execute the GetSeed/Unlock mechanism through the SecurityAccess service. This defines several levels of security, but the manufacturer assigns these levels to certain services.

Read/Write Memory

Use the Read/WriteMemoryByAddress services to upload/download data to certain memory addresses on an ECU. The address is a three-byte quantity in KWP2000 and a five-byte quantity (four-byte address and one-byte extension) in the calibration protocols. The Upload/Download functional unit services are highly manufacturer specific and not well defined in the standard, so they are not a good way to provide a general upload/download mechanism.


Use the ReadDataByLocal/CommonIdentifier services to access ECU data in a way similar to a DAQ list. A Local/CommonIdentifier describes a list of ECU quantities that are then transferred from the ECU to the tester. The transfer can be either single value or periodic, with a slow, medium, or fast transfer rate. The transfer rates are manufacturer specific; you can use the SetDataRates service to set them, but this setting is manufacturer specific. The Automotive Diagnostic Command Set supports single-point measurements.

Diagnostic Trouble Codes

A major diagnostic feature is the readout of Diagnostic Trouble Codes (DTCs). KWP2000 defines several services that access DTCs based on their group or status.

Input/Output Control

KWP2000 defines services to modify internal or external ECU signals. One example is redirecting ECU sensor inputs to stimulated signals. The control parameters of these commands are manufacturer specific and not defined in the standard.

Remote Activation of a Routine

These services are similar to the ActionService and DiagService functions of CCP. You can …

Challenges and Advantages of Marketing Research

Challenges and Advantages of Marketing Research


Marketing research is a systematic and objective collection, analysis, interpretation of data and communication of marketing information relevant to a particular marketing problem. A company or organization can research about the market before initiating any marketing activity like sales and production to identify niche markets.

Advantages of marketing research

· It indicates opportunities for products and market development, a company can then decide on the production, sales and production plans after identifying the opportunities.
· It provides a basis for sound, market led decision making by providing information to reduce uncertainty.
· Marketing research enables an organist ion to match their products or services to the requirements of the consumers or market.
· Research enables advertising to be tested during a campaigns development or prior to launch to ensure its effectiveness, and after launch to measure the success of the media used.
· It also enables product ideas to be tested without expenditures of lunching to the market; this can be a change in service, product or design.
· It also provides objective explanation for success and failure in the market.
· Marketing research also helps to evaluate the strength and weakness of rivals plus the threats that they may cause to the company.

Problems associated with marketing research
Although marketing research is a good practice for all firms to embark on and indeed many put in a lot of effort, many times things go wrong in the process. Below are some of the reasons why marketing research can fail.

Lack of cash
Financial constants may limit the amount of research activity, leading to erroneous conclusion. Some times research activities are put on hold before they are completed due to lack of funds.

Many companies and firms attempt to do too much in such a little time, they end up taking shortcuts and some times use out of date secondary data which produces wrong results.

Inappropriate methodology
Research methods can be detected by errors in project design, sampling techniques, lack of understanding by subject and interview bias.

Inexperience in data analysis
Some mangers that are not experienced in analyzing and interpreting research data may only look for the information they want to see from the research data and hence neglect a whole lot of important data.

Wrong information
Some times, some people due to different reasons can give wrong information to the interviewer which will produce wrong results.

There are some products which are only consumed by seasons, making a research about such products in a different season will produce wrong results.


Source by Andrew Segawa