Month: June 2018

Advantages of Internet Advertising

Advantages of Internet Advertising


As an SME looking to gather more awareness for your business, advertising and branding is important. The advantages of internet advertising is extremely high. When people are searching for a service to benefit their lives, the 1st thing they would do is to use a search engine and look for the service closest to them. Its common to be earning 40,000% profit just by using online advertising for an offline business. Before we go into that, lets take a look at other forms of advertising.

1) Word of mouth

Free and Viral, when people start spreading the news of your service, you get free publicity.

2) News Editors

Contributing articles to your local news editor on topics which are hot. Editors are constantly looking for good articles or news for their readers. So if you can offer a product of service, something of value to the masses that is current and will garner readership, they will do a story on you.

3) Participating in groups and marketing your service to that particular group

Google Groups, Theme based forums such as golf. So if you're a golf coach, head for the golf forums.

4) Traditional TV and Radio advertising

This is mainly for the larger companies dealing in mass consumer products. Insurance, Food, Health products, Cosmetics.

5) Buying Ads in Magazines with tight themes

Examples include Fashion magazines, Body building magazines, car magazines.

6) Newspaper advertisements

Classified Ads are a common place to advertise. Other areas to advertise in are the money section where there are reports on how to make money through investing, insurance, money management etc. Many investors turned traineders like to advertise in these areas to a tight targeted audience.

7) Internet Advertising

Very simple and affordable for SMEs. 1st you'll need to have a website that's able to gather leads and even better be able to process sales. Just hire a web designer at A good website would be able to convert customers or simply let them know how to find you. Instant traffic can then be generated simply by placing Ads on Search Engines such as Google. Many times for my own business, I like to generate instant traffic for quick returns, then followed by long term traffic generation strategies. Why? Simple, with Adwords, I can understand which keywords are converting and further SEO my site for these Buyer keywords.

Some specialists actually advertise their services using Adwords. I remember clicking on an ad which i know cost only $ 0.10 because it was extremely targeted and focused. The clinic charged me $ 400 for service. Best of all, the advertiser does not pay any advertising cost, until someone clicks on the Ad. which is why Search engine advertising is so profitable. Its costs pennies as compared to Magazine, Newspaper, TV advertising and yet the ROI is so incredibly high.

The advantages of internet advertising will greatly benefit your bottom line.


Source by Sherman Choo

7 Ways Article Marketing Makes Everything Else Easier (Your Real Online Easy Button)

7 Ways Article Marketing Makes Everything Else Easier (Your Real Online Easy Button)


Regular Content Creation – You need content online, I need content online, all God’s children need content online. Content is the heart of the web and always will be. When you get good at creating 400-500 word articles on demand, your content creation worries are over. You can create your own prospect and profit pulling content whenever you want or need.

Rapid Online Visibility – Do you want the good news or the bad news first? The bad news? Yeah, I’m like that too.

The bad news is you and I do not have the budgets of Google or Facebook or some major corporation to be found all over the internet. Now before you go hide in the shower with a bottle of wine and start mewing, here’s the good, no, great news: You and I do not have to be found all over the internet to be successful. You and I just want to be found all over our niche.

And when you regularly create and publish your content online, you can easily do it as much as you want.

Social Marketing Content – Unless you have thousands of people pathologically interested in what you had for lunch, you need to publish useful and helpful content on Facebook, YouTube, Twitter, LinkedIn and others. So simply take parts of your article content and use them as updates, tweets and videos.

Quality Traffic Generation – It takes about three to five minutes to read a 400 – 500 word article. Therefore, the traffic created from your articles has already qualified itself by reading your article. And each article becomes a powerful evergreen traffic agent out there working for you online, never asking for a raise or calling in sick.

Responsive List Building – Just like highly qualified traffic, the prospect who join your list from your articles are very highly qualified. They have literally raised their hand and said:

Hey, I like what you have and I want more of it from you!

And then when you take great care of your list community they will take great care of you.

Quick Product Creation – When you create your content you are creating your information products. You can expand articles into info products and/or you can compile several articles on one topic into info products.

Repurposing Heaven (without the inconvenience of dying) – Your article content can be easily repurposed into print, audio and video form, for even more of all the good stuff that comes from Article Marketing.


Source by Jeff Herring

Best Email Marketing in 2018 – ConvertKit Vs Aweber

Best Email Marketing in 2018 – ConvertKit Vs Aweber


Email marketing has the *only* advantage over the likes of social media in that it’s an asset that you own.

That’s not to say that you can do “whatever you want” with it – but compared to the likes of a Twitter feed (who could ban you), a YouTube channel (who could de-monetize you) or Facebook page (who could censor you), an email list is *still* by far the most effective and resounding way for a business to keep in contact with its community.

Of course, strategy and functionality aside, the way that an email marketing system fits into the modern business landscape is to provide an extra “step” in the world of a “funnel” – allowing users to engage much deeper and more effectively with companies / people they value. This is pretty much where we’re seeing the rise / resurgence of the various email platforms (especially paid ones).

In the present landscape, there are several email marketing offerings used by the majority of online marketers. These include:

  • MailChimp (free)
  • AWeber (starts at $20/mo)
  • GetResponse (starts at $20/mo)
  • ConvertKit (starts at $20/mo)

Being honest, the “business software” market is massive – with many different providers fulfilling different needs. For example, MailChimp is used primarily by bloggers who want to increase their reach through the use of a “free” email system. Once they start to make more money from their blog, they tend to move onto the more premium offerings.

Two of these premium offerings – Aweber and ConvertKit are now considered the “best” mid-tier email marketing solutions. They are both premium-only (no free tier) and provide users with various levels of functionality to help them send emails to their subscribers in both a “singular” (broadcast) capacity and “automated” (autoresponder) capacity.

Understanding the difference between the two is the most important step towards creating a marketing stack that actually works to generate results…


Founded in 2015 by Nathan Barry, this is targeted at bloggers / “creators” who wish to enhance their offer with users through email.

The service is focused around providing an underlying mechanism through which the curator is able to share their content through a series of “automation” features – autoresponders which work to give subscribers the ability to receive particular content at particular times.

This system – coupled with ConvertKit’s focus on providing users with the ability to publish “courses” for their audience – has lead to a large number of bloggers and creators signing up for the service.

It’s now become one of the largest “email marketing” companies by revenue (their numbers are publicly available on BareMetrics) – with strong growth.

We’ve found a large number of Twitter influencers have adopted the system.


AWeber was founded in 1998 and has enjoyed a huge amount of success, particularly because it was the first to introduce a true “autoresponder” system to the email marketing scene.

Whilst its popularity has waned somewhat with the “new” generation of marketers, it’s still easily one of the top 5 email marketing systems.

The main benefit of using Aweber lies in its simplicity – allowing you to send emails a number of days after someone subscribed to your various email lists. This allows you to continue providing updated content for the duration of their subscription.

The main downside of Aweber lies in its inability to integrate well into the “social” age. It doesn’t have much by way of intractability, and thus means you’re pretty much stuck trying to get a 90’s tool to work in the 2010’s. If you just want to put a “subscription” box on your website, it works well… but if you need anything more specific, you’ll be better using the likes of ConvertKit.


Ultimately, the choice is between which service you feel more drawn to.

Aweber is for more regimented “Internet Marketers” who perhaps have a real consultancy practice, or are in some way involved with a more “industrial” type business (manufacturing or whatever).

Convertkit is designed to be more forward-thinking, “hip” and focused on “creators”. This gives is a distinctly different set of “DNA” to the likes of Aweber, and thus has attracted many “new generation” marketeers who are typically much more “social” savvy.

For this reason, the best thing you can do is look at how you’re going to be using the various applications. Aweber is mainly for people who need a simple service that is going to work regardless of where it’s posted… ConvertKit is more for those who are focused on providing blog viewers with a reason to “sign up” for extra content.

If you’re an artist, author or another “creative” type – ConvertKit is going to be better. If you’re a marketer, salesperson, “brick and mortar” business – AWeber is going to be much more effective. Again, they both work …

Types of Visual Content That Really Work

Types of Visual Content That Really Work


If you are looking to kick start a content marketing campaign for your business, you need to find out exactly what drives engagement and online growth. Most of the content on the web is text-based, but to stand out in a fierce competition, visual content is absolutely key.

Visual marketing is gaining popularity because the human brain can retain and retain visual content easily. Technology is really helping us out in exploring how visuals can be used as an effective marketing tool. Ten years ago, it was not easy for a small business to launch a video marketing campaign. Now, even a small company can run a video marketing campaign on a tight budget. Here are some types of visual content that really works, if used properly:


Infographic is an incredible type of content that really helps readers absorb complex information. To design effective infographics, it's important that the layout and design are as impactful as possible. A good combination of colors, fonts, and shapes can really create amazing infographics that not only capture users but also improve marketing ROI. If you want to bring complex data or stats into life, learn how to make and use infographics.


Images play a vital role in building an effective web presence. However, you must know few things before making images a part of your marketing campaigns. Always use high-quality images that represent your brand well. It is not hard to find free images on the web. However, the best approach is to use your own original images.


Videos are great tools to present solutions to a number of common problems. Online users love to consume video content because it is easy to digest information in form of videos. A business should have a well-thought-out video marketing strategy to make the most out of its videos. You can use explainer videos, demonstrations, or customer testimonials based on your needs and the preferences of your audiences.


Presentations were considered as a very formal, educational type of content. However, presentations allow you to present technical information in a very effective way. A business can share its presentations on platforms like Slideshare to get some SEO juice.

Visual content will gain even more popularity in the coming years. If your website or social media posts have nothing but text, you need to change your approach and make visual content an integral part of your marketing efforts. You can hire a professional online marketing agency to take care of your content marketing campaigns.


Source by Basharat K

Advanced Email Marketing Tactics You Must Know

Advanced Email Marketing Tactics You Must Know


If you have a sign up box on your website that invites people to sign up for your email newsletter, congratulations — you’re a step ahead of many other businesses who are not doing any email marketing at all.

But email marketing is so much more than that.

First of all, you need to make a compelling offer to get people to give you their email addresses. With the flood of SPAM and the overall increase in email volumes, it’s more important than ever to make sure you set yourself apart from the crowd. Why should someone sign up for your newsletter unless there is some value in it for them?

One of the strategies to increase your email sign-ups is to offer an ebook. Now before you worry about writing “War and Peace” consider that an eBook can be 5 pages. This is assuming you know your audience and are giving them something of value that they want.

For example, a local bike shop we designed a website for wanted to increase their profitable triathlon business using email marketing. To target that segment of their business, we created a 30-page “Triathlon Guide To the State of New Jersey” (where they are based) that was culled from several online sources. Using all public domain information and listings, the guide included a simple list of all the triathlon races across the state, along with the type of course, the month it was held and information about where to register.

We turned the document into a PDF file and uploaded it to the website along with a graphic we designed that looked like a little magazine cover with the title on it. We invited anyone who wanted the free triathlon guide to provide their name and address and the eBook would be sent automatically using an autoresponder.

The bike shop is now sending out targeted email newsletters featuring discounts on triathlon gear, reviews, nutrition, training tips, etc., to an audience that volunteered to be marketed to. How much more effective is that than taking out a passive newspaper or Yellow Page ad?

Speaking of print ads, the bike shop is taking the idea a step further and actually advertising the free triathlon book in all their print advertising with the deliberate strategy of getting people to sign up for the newsletter and voluntarily enter their marketing funnel!

Remember: email marketing, when done properly, allows you to own your own marketing rather than renting an audience from someone else.


Source by Gene R. Sower

Article Marketing MLM Entrepreneurs – Money is Relevant Content

Article Marketing MLM Entrepreneurs – Money is Relevant Content


A rare variety of article marketing entrepreneurs is emerging within the MLM business communities. This group seems to consist of high caliber internet savvy bloggers and network marketers that understand the value of growing bigger and faster using the internet to generate leads for themselves.

The importance of viral syndication of that message through the World Wide Web is next on the agenda.

When writing your next MLM article or online marketing campaign you may want to research why so many online marketers are flocking to Network Marketing opportunities.

You may then want to contribute articles and consider content that recognizes the importance of commentary on the subject of money as related to your home based business. Link your commentary to the interest that is now building around Social Networks and

Network Marketing and you may get a few curious spectators that want to know more about your rare opportunity.

Why is everyone talking and writing about money these days?

Besides the clicks you get when you write about money, other obvious answers become quite clear when you consider the following

points of interest:

1- How easy it is to talk about money and write about your compensation plan?

2- How long have you been fascinated by the subject of money?

3- How many people may be looking for opportunity in a failing economy?

4- How many of you would like to be writing about something that provides real value to the lives of your audience?

5- How many of you recognize that the U.S. fiat currency is floundering in the wake of a shifting balance in global economics?

6- How many of you have saved enough to retire early?

7- How many of you would love to have a garage full of cash?

So, get out your pens or start tapping on your keyboards and start writing about what everyone wants to hear about!

The more you write about money as related to your work at home business, the more people will follow you to your doorstep seeking the magic bullet. If you are going to write about something it may as well be money!

Get your articles to clarify the unique features and benefits associated with your money making opportunity. It is that simple!

Money is the universal language that draws most work at home enthusiasts to opportunity. Motivated entrepreneurs want to know that you can offer them a way to develop an additional stream of income and how much money will be worth their time and effort.

Make it real and you will be heard and your articles will be read!


Source by Dr. Michael E Fleischer

Learn Internet Marketing From Internet Marketing Experts

Learn Internet Marketing From Internet Marketing Experts


The Best Way to Make Money Without Spending Money and Time is to Have the KNOWLEDGE! Learn how to From the best expert.

I worked my butt off for two years before I made my first sale online. Two years of trial and error, late nights and too much coffee. Making money online is not easy. To set up your business in the Internet marketing world, you need to have the knowledge and the ways and means to go along with to sell your products. I want to help you to make money without spending a lot of money and time.

Know that 99% of money making websites and information products are scams, and real money-making recipes need real authority.

To make money online is NECESSARY to use Proven Online Marketing Strategies, Secrets and Tactics That Will Boost Your Online Sales And Explode Your Profit. It is NECESSARY to Learn Internet Marketing from Internet Marketing Experts. These Internet Marketing Experts come from all kinds of backgrounds, but have one thing in common.

They make a living providing Internet Marketing tools to help us build better online businesses.

If you want to be a success, you must study the great ones: Internet Marketers, have a lot to teach. All you need to do is begin studying what works for them and adapt it to your own site. Study great sales letters, see what they have in common and then apply those techniques to your own site.


Feel free to meet some of our favorite Internet Marketing Experts.

Allan Gardyne is THE No 1 affiliate marketing expert.

Alex Mandossian is well known on the Internet for traffic conversion strategies, showing his clients how to turn website visitors into customers.

Alexandria K. Brown is the best Ezine Articles Expert.

Armand Morin is the developer behind many of the top selling internet marketing software tools today.

Keith Voiles is copywriting experts. Keith Voiles has authored sales copy for the top names in Internet marketing.

Brian Tracy is expert in personal development and leadership training.

Bryan Winters is copywriting experts.

Charlie Page is copywriting experts.He is considered the leading expert on marketing with ezines.

Corey Rudl was one of the most respected experts in the internet marketing world.. He was a marketing strategist, author, speaker and software maker. Rudl specializes in utilizing unique and powerful Internet marketing techniques.

Dan Kennedy – Legendary marketing expert. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems. Dan Kennedy is one of the greatest marketers of all time.

Dan Lok is a reputed marketer and web site conversion expert.

David Vallieres is expert in selling different items on eBay.

Derek Gehl is internet marketing expert who specializes in teaching real people how to start and automate a profitable Internet businesses.

Ewen Chia is expert in the affiliate marketing and the traffic generation.

Harvey Segal is the man behind The Complete Guide to ClickBank Websites and The Complete Guide to Ad Tracking Programs, and the publisher of SuperTips Ezine.

Professor James Bradley is an expert in the field of world finance and in the analysis of the Internet market.He is money making guru.

James Martell is internet marketing expert who specializes in online work-at-home business through affiliate marketing.

Jason Potash is expert in ezine and article writing.

Jay Abraham has to be the most successful marketer of all time. Jay has had more success than any other so called marketer out there.

Jimmy D. Brown is an expert on Viral Marketing. His information products and tools are helping people to generate and increase traffic to their websites.

Jo Han Mok is a copywriter who’s highly in-demand. Hi has written copy for some of the top names in marketing and one of his sales letters grossed 6 figures in 4 weeks.

Joe Vitale is “Mr. Fire” for Copywriting.

John Carlton is the copywriting legend. He, the Marketing Rebel, reveals the secrets behind the most successful and profitable ads in advertising history.

John Reese is expert in traffic generation and conversion.

Jeff Mulligan is the king of Clickbank.

Jill Whalen provides free advice and expert search engine optimization, SEO copywriting, search marketing consulting, and SEO seminars.

Jim Daniels is the best of the best in the complicated internet marketing universe.

Jim Edwards specializes in helping small, internet-based businesses find, use and profit from new and existing marketing and automation tools.

Jonathan Mizel is a well known and respected internet marketing expert. He is the acknowledged expert on targeted opt-in e-mail.

Ken Evoy is the creator of the revolutionary Web site-building system.

Dr Kevin Nunley helps small and mid-sized businesses build effective …

How to Make Money Online Fast With Affiliate Marketing

How to Make Money Online Fast With Affiliate Marketing


One of the main problems new affiliate marketers face is information overload. Because there is so much information coming at us every day through our inboxes, it is easy to become distracted and get swept up in the next big product launch.

(7) Affiliate Marketing Power Tips:

1. Determine your outcome before you begin. Know your outcome specifically and write it down. Map out your plan in detail.

2. Only promote hot products that are selling already. It is no use promoting products that no one is searching for. Promote products that are already in very high demand. Aim to take a slice of the pie that is really there for the taking. Don’t chase imaginary pies.

3. Know the numbers. Know how much affiliate commission you will receive for every sale. Write down how many sales you intend (or aim) to make and exactly how you intend getting the traffic to achieve those sales.

4. If you are buying traffic with AdWords or other PPC alternatives, determine the maximum you can afford to pay per click to be profitable and stay beneath that amount. Always test carefully first. You need to have at least 200 visitors to your page to get valid test data. Begin by working on getting one sale every 200 clicks.

5. Be different and creative in your reviews or presells. Aim to present a fresh angle of a product that other marketers don’t seem to be noticing. Your angle may be the angle that encourages the potential buyer to buy.

6. Don’t follow too many ‘gurus’. Model yourself on one or two successful people and do what they do. Adopt their drivers – remain focused and measure your results. Have one or two mentors at the very maximum.

7. Build your own email list. Always give yourself a chance to capture names and email addresses before you send a visitor to a merchant’s sales page – entice them with a valuable gift, perhaps a free exclusive 3 to 5 page report you have written. Give yourself a chance to be able to offer subscribers (your subscribers) great products again in the future.


Source by Dean Kendall

Growing Businesses With Effective Marketing Strategies

Growing Businesses With Effective Marketing Strategies


In case your business is still struggling to come up to terms with your nearest competition, then there is high possibility that the marketing strategy employed by your online business is not up to the mark. Sometimes, even after employing huge investments, marketing strategies can still go wrong as more than the finance distributed in, effective strategizing matters quite a lot. In order to obtain the right info on effective marketing strategies, web marketers or business owners need to focus on knowing potential buyers beforehand.

Analyzing potential buyers also provides web marketers a fair understanding on competitions on hand as these subjects tend to be co-related. Once competition and buyers are found out, effective marketing strategies can be prepared accordingly. Currently, there are loads of marketing strategies that have their own benefits, sadly each one of them has its own advantages and disadvantages as well, which usually means online businesses can never go the whole hog of adopting all of them. Beside, costing for adopting these strategies also need to be considered before employing them.

Usually marketing strategies such as link building, article promotion or SEO are the most preferred due to their high exposure levels, but online marketers do need to provide authentic and alluring information through such medium in order to derive results. Writing vague content or posting un-impressive videos online simply will not bring exposure to the brand or product. Innovation is the key here, as no one really is interested in promoting brands on their own; rather they are more inclined towards sharing interesting information with their online peers. This is strictly where your marketing strategies require being spot on to drive in sales results.

One of the recent marketing techniques that has helped numerous businesses gain online exposure has been blog writing. While writing blogs was considered a favorite past time for numerous in the past, but laately blogging has really become the latest buzz word that's slowly turning out to be one of those effective marketing strategies. Marketers can easily use the blogging route to promote products and services. Beside, favorable links can also be attached along with references that make the entire proportion much more worthwhile.

Other than applying traditional online marketing tactics such as banner exchange, link building, viral traffic generation, webinars, video blogging, podcasting, email marketing, SEO, PPC etc, it's also quite crucial for online marketers to analyze the weaknesses of near competitors. The best way to strengthen company portfolio is to adopt tactics that firmly displaces opposition strategies. This way, not only does it help to negate online business rivalry, but also ensures you have the upper hand in ruling current market share.

Preparing effective strategies does not simply mean success, the strategies need to be ideally monitored 24/7 through SEO rankings in order to judge your level of superiority. Beside, chopping and changing strategies without knowing it's through effectiveness does not really make sense. Therefore it's always best to monitor live traffic and then compare them with previous results in order to derive a fair conclusion.


Source by Tim Bonderud

Internet Marketing For Online Businesses – 3 Steps to Marketing Like a Big Dog Online

Internet Marketing For Online Businesses – 3 Steps to Marketing Like a Big Dog Online


What Big Dogs Know About Internet Marketing For Online Businesses Know That You Don’t?

One constant value is the ever growing amount of information there is out there. It is enough to drive you nuts when it comes to Internet marketing for online businesses.

You can’t just expect to be a big dog overnight it has to come from a period of time where you spent doing a few things right. That is called perseverance but most of all it is called discipline in reality.

Step 1: Gaining The Wisdom To Market Online

You learn by reading. Have you heard of the phrase that leaders are readers? Before you go out to do some serious marketing you will need to learn vigorously.

Of course, there are many ways to go about it. You can choose to either learn in the form of a book, audio or even video. Whatever suits you best go for it and don’t be afraid to spent on it because you are investing in yourself.

Step 2: Putting Your Plans In Order

Even big dogs don’t just go all out on an attack before knowing their market. You can choose to blindly hit the target but often times you will miss. This is why research and planning comes into place.

Your marketing plans could be divided into a weekly plan and then a daily plan. Be sure it is something you can do consistently and something that is realistic. Remember to take your abilities and resources into account.

Step 3: Execution And Making It Better

When you execute a certain tasks ensure that you know what results you are going to get. I’m not saying that you should take a certain crystal ball and start predicting what happens.

Just ensure that you track and measure your results every step of the way so you’ll know how far you have progressed. Being able to use these kind of feedbacks is important to progress to the next stage in your marketing.

Never Stop Progressing

We’re always students every step of the way. If you have found out that you learn a certain way to effectively perform Internet marketing for online businesses, it really is just the beginning. Becoming a big dog is an on going process and should not be rushed.


Source by Vern How Chan

How to Become a Super Affiliate

How to Become a Super Affiliate


This is a great opportunity for web hosting partners and resellers too. There would be hundreds of web hosting and breeding programs, the difficulties encountered in finding the right one for it is not a problem anymore. How does one become a successful affiliate in place of markets web hosting?

Always remember that, when selecting a host Web site, select one is known for its fantastic customer support. There are also many hosting affiliate programs. Wholesaler affiliate program is also hosted. This is the program, but you pay a percentage of each month for a customer to you.

With the home offer many affiliate programs, there is tension to find the one hand, you think work best for you. Do you think the product you are promoting. Pattern on the site and see if they are food on the same things you are.

Why pay for your Web site for your accommodation if you do not know? Try to get payments, using people know that your web host.

If you think about it, everyone needs a web site that requires a web hosting companies to host these for them. There is really no industry leaders accommodation and most people choose hosts on the basis of recommendations

Web Hosting is an affiliate of the market, we could try and continue and some good recipes. It is recalled that for the success of your will, it is also that time, effort and patience is needed.

If you have a host with a certain time and do not seem too, please all your efforts, you and watch another.If you are quite happy and satisfied with your Web site host, try to see if they offer an affiliate program.

There are many niche markets outside, only to wait for the right partner to penetrate them, and those dreams in the performance of dollars is gone. The knowledge, to one is quite sure of your potential and the results are good. Nobody is perfect Affiliation market. But some people know how great in this type of market.


Source by Gadis Rahayu

Should You Use Twitter for Your Business?

Should You Use Twitter for Your Business?


We recently did a survey of small business owners and we found that their least favorite marketing tool was Twitter.

Twitter is an odd bird, pun intended.

A lot of people who use Twitter aren’t sure what to make of it and those that don’t use it aren’t sure how to join in or if they should join in.

Twitter is a lot like drinking water from a fire hose —- the stream of data that goes rushing by can seem daunting and outright confusing.

So I’m not going to tell you in this brief video HOW to use Twitter. That’s best left for another entire article.


What I will tell you is this: If you’re a B to B company and you’re not using LinkedIn, I would definitely use LinkedIn before using Twitter. And if you’re a B to C company and you’re not using Facebook, I would certainly do that before getting involved with Twitter.

Because if you are using Facebook and LinkedIn consistently they both have easy to use apps that can connect your accounts so that your LinkedIn and Facebook posts will post automatically to Twitter. But again, how to use Twitter is another story for another time. Just know, right now, that it CAN be done.

But maybe you’re already using LinkedIn and Facebook and you’re even dabbling with Twitter, too.


Here’s the bottom line: if you’re using Twitter to send tweets about your business, make sure some of the tweets link to your own site. It’s not good to constantly tweet about yourself.

Share relevant industry news in addition to info about your business. Mix it up. The reason tweeting can help your website is that the search engines, like Google, now give more value to sites that have, what’s called, “social media signals.”


Social media signals can be from Twitter, Google Plus, Facebook, LinkedIn, etc.

Links coming and going from Twitter in and out from your site are indications to the search engines that your site is relevant and engaging, and will be given preference in the search engine results pages over sites that do NOT have social media activity.

And the reason Twitter can help your search engine rankings is because it’s like sending traffic and backlinks to your own site.

It shows activity and engagement with other users and the Internet at large. And regardless of what you think of it, Google, Yahoo and Bing are now all giving more credence to sites with social media activity.

So it’s more about, what Google wants, Google gets! Give Google what it wants to get what you want — better search engine results.


So two things to keep in mind to maximize your Twitter experience: make sure you follow other relevant people, companies and entities. Following them will often get you return follows. Not always, of course, but more likely.

Once you have hundreds or even thousands of followers they will read your tweets and, more importantly, click through to your content.

Secondly, use a third party tool like Hootsuite or Tweetdeck to post your tweets. The reason? you can preschedule them in advance to go out several times a day for a week if you wanted, plus, most importantly, they offer stats and reporting to show you which tweets of yours were clicked on, retweeted, favorited, etc.

This will help you understand what type of content people are interested in reading and where you should devote your attention.

And one last tip: don’t follow more people than follow you. It’s considered a negative to follow a thousand people with only 100 followers of your own. For example, as you get up into the hundreds of followers, let’s say 500, don’t follow more than 450.

So hopefully that answered the question, or at least gave you some food for thought: should you use Twitter for your business.

Thanks for reading.


Source by Gene R. Sower

Why Is Video Content Now So Valuable For Marketing?

Why Is Video Content Now So Valuable For Marketing?


In today’s fast-paced world in which we live, it is crucial to find inventive and unique ways to ensure your product or service stands out among the ever-increasing level of competition. Using video content is one of the most solid forms of marketing and has a history that can be traced through the past decades. It remains one of the most powerful and effective pieces to a successful marketing strategy. With the technological advances in both video production and the internet, the limits are extended on a seemingly daily basis. With the influx of viral videos, avant-garde and niche advertising, it’s difficult to see why one shouldn’t use video marketing.

Video marketing doesn’t need to be a time-consuming endeavour. It is a safe assumption to make that people would prefer to watch a 2-minute video over a 30-minute video that can deliver the same information. Short, punchy and memorable video marketing can take your brand from the unknown to the known if done correctly. More and more marketing leaders are advocating that marketing content should be at least half of all marketing options put towards a brand.

Statistics from Marketing Week revealed that in 2012, 70% of the top 100 search results in Google were videos. With this finding and potential, by utilising video marketing, you can boost your viewing numbers greatly via ranking in search engine results. This provides you a stronger platform for your marketing video to be seen and heard. Furthermore, if you have a well-executed and timeless promotional video as part of your video marketing strategy, you can use that video for years to come and that will gain more exposure over time. This is particularly true if you manage to create a video that goes viral. It is important to point out that viral videos tend to happen when the efforts are organic and not forced.

Video marketing also allows a marketing team to educate, inspire and entertain all in one package. An interesting market research by showed that 60% of consumers would watch a video for a minimum of two minutes if it provides information and educates them on the purchase they are intending to make. This is a great way to produce demonstrations or real-life reviews of how your product or services works, thus allowing your customer base to learn about your product in a fun environment with an inspiring tagline to help them see why they should choose your product or service over the rest.

One of the strongest advantages of video marketing is that it helps you reach a wide net of consumers (think millions) in a very short period without spending your entire marketing budget. With the help of a cost-effective, inventive and reputable video production company, you can produce unique, inspiring videos to effectively sell your product or service. This not only helps you reach your base audience faster, but it also allows your customers to push that content for you by sharing your video on social media. Additionally, the innovative technology that a video production company can bring you has become much more affordable as the video technology has become more available to the public. This will help you save on your budget but ensure you receive the quality and expertise assistance.

The benefits of using video marketing are numerous and the list advocating its use grows more each year. To be successful in today’s brutal competitive market, you must stand out and video marketing ensures you hit numerous messaging targets at once in a tech-savvy way to comply with ever-growing internet advances and technological tweaks. By making video marketing a priority for your marketing strategy, you will set yourself up for success for years to come.


Source by Tze Li

Traditional Direct Marketing vs Permission Based Marketing

Traditional Direct Marketing vs Permission Based Marketing


When Seth Godin, acclaimed author of “Permission Marketing” declared that traditional advertising, in which he included direct marketing, just isn’t as effective as it used to be he set a train of thought in motion that was to rock the direct marketing landscape forever.

Then and Now

Before we take a look at what has come out of this school of thought let’s take a closer look at the concept of traditional direct marketing:

Its characteristics include unsolicited offers, a disregard for privacy, low conversion rates and general consumer apathy. Sending messages directly to customers by employing methods like telemarketing, direct mail and email was just the way things were done but as time wore on consumers started to grow disillusioned with the enormous amounts of spam/junk mail they we receiving. It is for this reason that most, previously acceptable, direct marketing tactics are being made illegal across the globe.

The move today is towards what has become termed, Permission Based Marketing. Built on features which include consumer commitment, one to one targeting, transparency and high conversion rates this opt-in form of marketing is definitely proving its worth.

Permission Based Marketing

Consumers are savvy, fiercely protective of their personal information, weary of the overload of information available to them and time starved to say the very least. So, how does permission based marketing fit into this fast changing landscape? Take a look at permission based marketing’s main features to gain a deeper insight into why this form of marketing is so much more relevant today that direct marketing can be.


In the times of traditional direct marketing the key phrase was “opt-out”. With permission based marketing [] it is all about opting-in. In direct marketing the communication is unsolicited and often unwelcome which is why response rates tend to be so low. The cornerstone to permission based marketing is that customers give their explicit consent to receive communication before it is sent to them. A customer that has requested to receive your information is far more valuable than one that has no interest in what you are marketing. “The first rule of permission marketing is that it’s based on selfishness.”

“Consumers will grant a company permission to communicate only if they know what’s in it for them.” If a customer is going to give you access to their personal (and highly guarded information) you’d better be able to offer them something that another company can’t. Customers are most likely to participate because there is something highly desirable in it for them: ideal product match, perfect service solution, enhanced service, better price … a change for the better.

Committed Consumers

Consumer commitment is a key feature of permission based marketing, customers are not just simply being exposed to messages they are expected to engage. The time investment made by the consumer to provide information about themselves before they even receive any communication is exceptionally valuable as it allows personalised and relevant communication to be delivered to them as well as founds a relationship.

High Conversions

Where as conversion rates tend to be quite low in traditional direct marketing the converse is true for permission based marketing. As the consumer has already actively made the decision to receive information about a product the chance of a conversion is quite high. What’s really great about permission based marketing is that you will already know quite a bit about the customer which will enable you to tailor make offers.

Updated Databases

Thanks to the Internet consumer information can be easily gathered and updated. This allows marketers to personalise each and every offering to what their possible customers are looking for or are interested in at that very moment. If you want insurance you want it now – not in six months time.

Permission based marketing tactics are clearly the way forward in both the minds of consumers and companies across the globe.


Source by Sarah Manners

Internet Marketers – Review of Mike Filsaime

Internet Marketers – Review of Mike Filsaime


Where is Mike Filsaime from?

Mike was born and raised on Long Island which is in the state New York. He loves Long Island because there are four distinct seasons. Summer to winter and they have the beach and are able to go far north and see the mountains. He invites summer time because he can drive out to the Hampton's and Montauk Point, or shoot the other way and see a Broadway play in Manhattan. He loves sports to include golf, racquetball, floor ball, and Rock Band which is on Xbox 360. He has married with no children, but has 5 cats.

What is Mike Filsaims background?

Mike worked in the retail business for several years (14) trying to make other people money. Once he decided that he would pursue online marketing fulltime he had achieved greater wealth online than was ever dreamed possible. Online marketing has made him an internet Millionaire in just 3 short years. His business has grown from a spare bedroom to a 2nd new office and a staff of 36 people that help me run over 50 websites. The most important thing at this point is his quality of life. A nice income makes it easier to have a great quality of life, but if you leave no time to enjoy it then you could be worse off than when you started.

What are Mike's plans?

Mike Filsaime has retired from public speaking at this present time to focus more on his business while in the office rather than on the road, but credits much of his success to speaking to so many over 2 years. Mike did over $ 10 Million is sales in 2005 – 2007 and will do over $ 10 Million Dollars in sales in 2008 alone. He envisions growing a $ 100 million dollar company in the years to come and is hoping to bring people along with him as he mentors people and show them what he has done so they can do the same on their journeys to financial success.

In conclusion Mike Filsaime is a great internet marketer mentor that wants and desires to help others achieve what he has achieved over the last few years. Look around the internet to find what works for you and do that until you succeed then try something else that working.


Source by John Fagan Jr.

Product Managers Are Learning The Marketing Power Of One (Database)

Product Managers Are Learning The Marketing Power Of One (Database)


All too often Product Managers fool themselves into thinking that more is better. Yes, sometimes this may be true, but when it comes to keeping track of both customers and product inventory, it turns out that using one database is the key to long term success…

How Things Can Get Out Of Hand

Although we often talk about this problem when it comes to launching new products, it turns out that it can also affect older products – it just sneaks up on them. In both cases, things start out OK and then take a turn for the worse.

When a company starts to sell a product, they always seem to start with an initial sales channel. Your product’s account manager and business development manager will be working hard to make this channel a success. In this modern age in which we are living, it can very well be an e-commerce channel right off the bat. Customers who purchase the product using this channel will provide the company with a great deal of information about themselves. This information will then be stored in the e-commerce channel’s systems and databases. This all seems like a standard part of any product manager’s product manager job description, right?

If the company chooses to expand this channel, for example adding a gift card program, this additional functionality may come with its own database for retaining information about the customers that interact with it. Now things are starting to get out of hand. Throw in some strategic management and you’ll quickly find yourself adding in-store purchase data collection and tracking systems and perhaps an inventory management system and you’ll discover that things have completely gotten out of hand.

Once product and customer information has been spread out among so many different systems, problems can start to show up such as products being out-of-stock but the ordering systems not showing that when customers place an order. Many companies try to overcome the limitations of this type of solution by having people manually type information that is in one system into the other systems; however, even under the best of situations there is a time lag here. That means that your product’s inventory levels can change and your potential customers won’t know about it until after they have placed their orders.

The Power Of One (Database)

So what’s a product manager to do? Good question. It turns out that the solution is easy to recognize, hard to implement. What a product manager needs to do is to move to using one single database to handle all of the information related to their product.

What you should be looking for is a single database that can hold all of the cross-channel sales data along with any inventory data that your company has on your product. By implementing a solution like this, product managers will be able to offer their customers a real-time order management solution along with an improved customer experience.

Once a single database view of your product has been put into place, you’ll be able to do things as a product manager that you were never able to do before. The first thing is that you’ll be able to engage in true cross-channel marketing and selling of your product: you’ll know what’s going on so you’ll be able to tell the correct story to the correct channel.

Next, you’ll be prepared to move into the m-commerce (mobile) space. Making it easier for your customers to both buy your product and check on the status of their orders. Finally, the customer’s buying experience will be improved because company staff will have access to all of the information about both a customer’s order and your product’s inventory that will be needed to answer any questions that come up.

What All Of This Means For You

Product managers know that for a product to be successful, they are going to have to develop multiple channels to sell it. Once this process starts, it can be all too easy to start to create multiple databases that don’t talk to each other.

The problem with this is that once you start to spread important customer and product data across multiple databases, it become almost impossible to get an accurate picture of how your product is doing. Product managers need to take the time and make the effort to consolidate all of these databases into a single database.

This single database will allow them to overcome the cross-channel inventory disparity that can hold back their cross-channel sales efforts. Making the effort will result in the creation of an even more successful product. Now that’s something that you can add to your product manager resume!


Source by Dr. Jim Anderson

Affiliate Programs and Affiliate Marketing is a Challenging Thing To Start Doing – But It Can Work?

Affiliate Programs and Affiliate Marketing is a Challenging Thing To Start Doing – But It Can Work?


Financial freedom. The dream of just about everyone. Heck, it's my dream. I'm going to reach that dream soon enough though. I've discovered the secret. Making money with affiliate programs and internet marketing is not as hard as it sees …

"Would not you love to wake up and see" Payment Received "flooding your inbox?" We hear this statement so many times as we search the internet for ways to make money online. Sometimes they're very convincing and we buy them … not a good idea. Almost all programs like this are a waste of money.

It pains me to say it friends, but there really is no quick fix to making money online or through affiliate marketing. However, it is very very possible to make money online. A LOT of money.

But what do you do? There are so many programs out there trying to sell you information you already know or scam you … what works and what does not … how do I start? How do I generate traffic? What do I promote?

There are endless questions in the world of internet marketing, and really only you can answer them for yourself.

The keys to making money online through affiliate programs or product marketing, is to pick something you're passionate about.

If you choose something you are passionate about, your enthusiasm will bleed right through and people will see it and buy from you.

You also need to learn about SEO (search engine optimization) Google Adwords, Article directories, back links, PR, Alexa Rank, building a web page, affiliate links, clickbank and really endless more things!

However, it can be done. There is simply a large learning curve to overcome. Sit down at your computer and owe to studying it every day. Go to forums and read what the professionals are saying. Research affiliate programs in a niche you are interested in and write about it in articles or in a web page you have.

Once you have something to promote, however, it's not all fun and games. Oh no. In fact, the next part is the hard part …

The most dreaded thing most online marketers face … and fail by … is TRAFFIC.

In order to succeed in the world of affiliate marketing and internet marketing, you need TRAFFIC to your web page or affiliate page. Not just any traffic either. Targeted Traffic. You want people to come to your page who are looking for just what you are selling. This is probably the hardest thing to do, and unfortunately, many beginners take the AdWords route.

They will have their page all set up, and then they'll think "We'll be great! All I need is some people to see it!" So they simply go on over to AdWords, fork over some cash to get some hits, and wait. And wait. And pay. And pay. And wait.

Oh, they'll get hits alright. They'll also empty their wallet … and see no sales. This is almost always the case. People promote their affiliate link directly on AdWords and expect profit. The only thing these poor newbies get is an empty wallet.

Fortunately, there are many things you can do for free to get targeted traffic to your page!

Write articles, like this one here, and point it to your affiliate link!

Post on forums, and have your affiliate program link in your signature!

Make a blog and update it regularly, and advertise your affiliate program link! You can also ad adsense to your blog to make additional money off of it!

Post to classified ads sites!

Post to social networking sites (Digg, Myspace, etc)

There are literally countless ways to receive high quality, targeted traffic that will guarantee sales! It's just a matter of time an dedication …

You can do it if you try! I am! You can too! You can profit with affiliate programs and internet marketing!

Good luck my friend!


Source by Avery Berman

Build Your Brand With Dedicated Digital Marketing Services

Build Your Brand With Dedicated Digital Marketing Services


So you are all set to create a digital presence for your startup? But you don’t know how or where to begin? If this is your situation, first and foremost you must hire skilled digital media marketing professionals who are experts in this field. Simply posting updates on different social media platforms isn’t enough. Or merely implementing SEO techniques will not yield much return. You should ensure that effective digital marketing tools and strategies are in place and the experts are proficient in their particular domain or task.

In this digital era, it is extremely important to use digital media marketing to amp up your business results. You must create a digital roadmap for your organisation to improve your business ROI. It is important for you to realize the immense potential of social media marketing, SEO, analytics, content marketing, and more, in order to increase your business growth.

Your online presence must extend to all of the above points and beyond. It is through appropriate SEO strategies, social media tactics, e-newsletters, blog writing, Google AdWords, content marketing and a well-designed company website, that digital media marketing yields business returns.

To most of the companies these days, online marketing is the key to success. Leveraging online marketing platforms to their maximum potential can drive leads. However, strategic planning and execution is important before you go ahead in doing that. But the best part is that even small enterprises with minimum marketing budget can benefit the most from digital media marketing.

For example, if you are the owner of a small enterprise and want to leverage the power of social media marketing, you must reply to customer enquiries instantly, you must talk to your customers whenever they require support, you should promote the products and services of your organization through social media platforms, inform your customers about the latest deals, and a lot more. You should ensure that your customers feel connected to you. Moreover, you must also create your brand’s case studies, float them on search engines and popular social media platforms (like Facebook, Twitter, LinkedIn, Instagram, and more), to engage new customers. You should also track important data from social media and web analytics, to determine your online marketing efforts. Data such as who is visiting your business website, which social media channels are driving you new leads, who is converting, what is the conversion rate, which are the conversions that are driving revenue the most, which customer is buying multiple times, and the like.

All this information can always help in fine-tuning your business strategies to suit your objectives. Such details and data can offer you a better understanding on what works and what doesn’t. And you can do all this with minimum budget. That is, without investing lump sum amount in your marketing efforts, you can yield good returns. Simply put, the return on investment with digital media marketing is much more than those in traditional marketing.

All in all, if you are the entrepreneur of a small startup and are willing to go ahead with online marketing, you can be rest assured that the returns will be really good. All you need to do is appoint skilled domain experts, social media professionals, SEO analysts, online writers and content marketers, to step up your business revenues.

With a dedicated team of professionals offering digital marketing services for your startup business, you can reach a wider audience, within a short span of time, drive conversions, and grow your brand.


Source by John WS Murphy

Everything You Need To Know About Content Writing And Marketing

Everything You Need To Know About Content Writing And Marketing


If your business and brand have any sort of internet presence, you must know that one of the most important things your audience is looking for is content. Not just any content but relevant, good quality content. As you might have heard, “content is king”. In the current state of the interconnected world, this is not an exaggeration at all.

The importance of good content is apparent if you take a look at any good website. Along with efficient website design, visual treats and easy navigation, it is the content that holds the entire website together. Without this, the website would be incomplete and would attract significantly lower attention even if the other factors are present. If you don’t want your website looking bland and all your hard work to be wasted, invest in a good content developing and marketing strategy.

If you want to make your content better, hiring a professional content writing company is a great idea. They will not only develop relevant and good quality content for you but also make sure that it is marketed in such a way that it catches the attention of your target audience. There are many ways in which content marketing can help your business and enhance your online presence.

Benefits and Importance of Good Content

  • Conveying Your Message: Good content helps to convey your voice and ideas to your target audience. When presented interestingly, this can attract the attention of potential customers and make them more interested in your brand. Content is one of the most trustworthy ways of communicating with your audience.
  • Benefits of Search Engine Optimisation: Although it is not exactly known how search engines “crawl” websites and award a rank, it has been found that good quality content is an important factor. Hence, content can help your site get higher listings.
  • Higher Visitor to Customer Conversions: One of the most important goals of any website is to turn visitors into customers. Content marketing can help this a great deal by convincing visitors to make a purchase. This is possible through cleverly written content.

How is Content Marketing Carried Out?

Although the exact details of content marketing ideas depend on the business in question, there are some features common to all. The various stages of an ideal content marketing plan have been discussed below:

Who are you marketing to? This is one of the most important questions that you must ask at the beginning of developing a marketing plan. Knowing your audience is crucial since this will affect the marketing techniques that you use. Some of the most important things that you must discuss with your content marketing team are who your current customers are, who you are expecting to attract and who your potential future customers are supposed to be. This can be done by carrying out studies, interviews, data analysis etc.

Develop a long-term plan. Once you start paying attention to your content, it is important to have a clear idea of how the marketing plan will progress over time. A professional content marketing team can help you break down the strategy into easy to manage stages, each of which works with the next. The content is tailored to fit each stage.

Create quality content that is relevant to your target audience. Once you have the entire content marketing strategy planned out, it is time for execution. This is one of the most crucial stages as it determines how effective the planning was. There are two important things that you must remember when content is being created. The content must be relevant and of high quality and it must be posted frequently. A professional digital marketing company will help you strike the right balance. You will also need to promote your content on social media and other websites to get as much attention as you can.


Source by Chris Walker

How To Write Autoresponder Emails

How To Write Autoresponder Emails


Autoresponder emails are basically marketing emails that are automatically sent out on a predetermined schedule. Someone who joins your subscriber list today gets the same first email in a series as someone who joined your list last week.

These messages can be educational, market your products or promote products or services from other businesses.

Your First Message

When using email marketing, relationship building is very important. Generally people need to get to know you before they’ll buy something from you. Write a series emails to guide and inform your email subscriber. It typically takes about 7 to 10 messages before a person will commit to making a purchase.

Your first autoresponder email is a welcome email. This is the email people will receive after signing up. If you offered a free download in exchange for their email address, include it in this message.

Next, you might send some information and a soft sell. The next few emails might have a harder, more direct sales message.

Your Autoresponder Schedule

There’s no right or wrong answer as to how frequently you should schedule autoresponder emails to go out. You might want them to be sent more frequently in the beginning when people first join your list. Then, you reduce the emails to one or two a week.

Remember to take into consideration how often you plan to send broadcast emails. A broadcast email is one that you send out to your entire subscriber base, irrespective of when they joined your list. You don’t want to send a deluge of emails that include broadcasts and those that go out in accordance to your autoresponder schedule.

How Many Autoresponder Emails Should You Send?

In your first one or two emails, you want to fire the emotions of your reader and make them see that they really need a solution to their problem. Then, in the following few emails, you can continue to stir those emotions and make a soft sell for a product or services that will solve that problem. Your final email in the sequence can be a more direct sell of the product with a call to action.

This puts the product in front of people multiple times. You’ll get higher conversion rates with this strategy. Test different sequences and different ways of presenting these sequences to see what will work best for your audience.

Fine-tune Your Autoresponder Emails Over Time

Autoresponder emails are very effective because you can load up your sequence and just leave it, letting it provide value to your audience and make sales for you. Remember though to keep your autoresponder emails as evergreen as possible so they’ll always be relevant and you may need to tweak some emails over time to ensure that they are still relevant.


Source by Jon Allo

Your E-Marketing Sweet Spot: How To Build an Internet Marketing Strategy That Really Works

Your E-Marketing Sweet Spot: How To Build an Internet Marketing Strategy That Really Works


We are living in the age of the virtual customer. The Internet has become a common medium for researching and buying goods and services. As people spend more of their time on the Internet, the need for online marketing for small businesses continues to grow.

Nowadays, most businesses rely not only on traditional marketing but also on online marketing methods. Many of the traditional marketing methods that worked for local small businesses in years past might not bring in customers or generate profits in today’s social media dominated environment. One of the biggest indicators in this growing trend in local search are the activities on Google maps. Google saw the rapid rise of consumers searching for local businesses online and created the local Google map to accommodate their needs.

Internet Marketing Is Essential for Small Businesses to Succeed

In this competitive world, Internet Marketing is essential for a small business to succeed. It helps small businesses become more competitive and visible in the virtual world. With Internet marketing, small entrepreneurs have a better chance at competing with bigger companies who have traditionally dominated the local markets.

Consider these three major benefits of marketing your business on the Internet:

1. Reach your audience effectively and affordably.

The Internet has become an integral part of the consumer’s shopping practice as more customers are searching online for products and services. Finding customers through print media, direct marketing or live broadcasting can be an expensive and time-consuming process. A small business with an online presence makes it easy for customers to familiarize themselves with the business’s offerings from the comfort of their home or office.

Additionally, Internet marketing is cost-effective compared to the expensive means of marketing and advertising through traditional methods. Most online marketing methods are very affordable, and many cost nothing at all. Those that have higher costs can still have a significant ROI (return on investment) as they are generally “pay for performance” models. This means you only pay when a customer buys or takes some other action.

2. Get 24-Hour Visibility

Another interesting aspect of Internet marketing is giving your small businesses 24-hour visibility. The Internet can keep your marketing campaign running nonstop and reach a wider, even global, audience. Consumers can get information on your products or services no matter what time it is or where they are in the world.

3. Choose from a large variety of ways to market your business.

There are a vast number of options available to you when you are marketing online. You can market through email, blogs, audio, video, social media, online communities, articles and newsletters. Businesses can also utilize search engine optimization; social media marketing, local search optimization, link building, answer sites, press releases, webinars, and on and on.

Choose the Right Internet Marketing Options For Your Business

The success of your Internet marketing program depends on your ability to utilize the power of the Internet. The most important decision you can make is a strategic one and can determine the success or failure of your Internet marketing efforts. That decision is the answer to this question: “What combination of e-marketing activities should I choose for my business?”

In order to have the best opportunity for success, your choice of Internet marketing activities must be based on specific analytical information about your business and your customers.

Consider these important points as you develop your E-Marketing strategy:

  1. Take a good look at your business’s profile. Write down all the facts about your business’s offerings, your physical presence, and your current marketing activities.
  2. Look at your customer profile, your buyer’s demographics and psychographics. Use this information to study your buyers deeply. This will help you to focus on your customers, understand their problems and define messages that explain how your products can help them.
  3. Look at all the options and e-marketing channels that are available to you. Understand how each one might help you position your business so that those looking for what you have to offer can easily find you.
  4. Identify your time and resource constraints. Be realistic about how much time you can commit yourself or your staff to work on your Internet marketing activities. This will help you choose which channels make sense for you to work on.

Your E-Marketing Sweet Spot

Use this information to find what we call your “E-Marketing Sweet Spot.” This is the unique combination of online communication tools that allow you to deliver your message to your customer, and provide the best chance for success.

Whether you’re a small business owner or an entrepreneur, you can build and create a complete e-marketing program for your business. Having a well-thought-out strategy means you have a much better chance of reaping the benefits of a targeted online marketing program.

For more information about how to build …