Month: March 2018

5 Ways to Use Direct Mail Marketing in Your Business

5 Ways to Use Direct Mail Marketing in Your Business


You want to use the most effective way to market your business to the public. There are different ways to go about presenting the information. There are advantages and disadvantages to each one. Let’s look at five ways direct mail marketing can enhance your business and determine which one will work best for you.

Letters or mailers – Businesses use regular letter or mailers to promote and market their business. They usually consist of one or two sheets of paper providing information about the business. There will be more information on the business than you would find on a postcard.

Most businesses will also include a postage paid envelope to send back a response. The disadvantage of direct mail marketing with mailers is that people for the most part will not open them. Since they look so much like junk mail, they will automatically throw it away.

Catalog – For a more enhanced look, catalogs or brochures can market a business in a more professional and attractive setting. This can be sent out as is, with the address printed in an area on the back. People will be able to visually see what businesses have to offer.

The disadvantage of mailing catalogs or brochures is that businesses will have to shell out more money because the pieces weigh more than a standard mailer. They will also have to shell out money for color printing and putting the books together.

Postcards – This is one of the best ways to market a business. Businesses can use color on their postcards. Since they are a certain size, businesses won’t incur a large cost. In fact, it can just be in black and white. Using postcards are the best direct mail marketing tool to use as far as costs are concerned.

The drawback with this is that there is only so much room to put your marketing information. However, it may not necessarily be a bad thing. That’s because most people don’t want to spend time reading when they can just scan the postcard. On the other hand, postcards can easily get lost in a stack of mail because they’re small in size.

Self mailers – Self mailers are marketing promotions that use one sheet of paper. These mailers are folded in thirds and sealed. They can be mailed with postage and placing the address on the outside.

No envelope is needed; it can be mailed as is. Since this is lightweight, businesses can save money on paper. However, on the downside, since these mailers are basically paper, they can get damaged or destroyed before getting to their destination.

Snap mailers – This marketing tool is made from special envelopes where a person can see what’s offered after the mailer is unfolded. There are usually one or two perforated sides that can be detached.

This is something that is used by mortgage brokers and credit card companies. On the downside, some people might perceive this as junk mail and discard it without it being opened.

When looking at the best way to use direct mail marketing, there are several things to take into consideration. Business must be sure they have enough funds to mail their marketing pieces. It should be done in the most effective way possible to get the best return for their money.


Source by Hal Lewis

E-Mail Marketing – Tips For Do's and Don'ts

E-Mail Marketing – Tips For Do's and Don'ts


What is e-mail marketing?

Email marketing is the marketing through the use of e-mail. The use of email in marketing communications is known as email-marketing. Email marketing is the easiest, most convenient and efficient way to market your company, your products, and your services.

It's used to:

• Send direct promotional emails in order to acquire new customers.
• Send emails to enhance the customer relationship
• And to place the advertisements about the business.

It is popular because:

• Sending email is very much cheap means of communication.
• With the help of e-mail you can deliver the message to the people.
• It provides effective results in short span of time.

Things to do in e-mail marketing:

1) Use an opt-in form (The request form to put on a mailing list)

Getting the email address may be an easy task but the thing that must be considered is that you are having permission rights to start sending them the information. Customers are kings, so it will not be a good idea to upset them by sending unnecessary mails. And in some countries there are laws regarding sending unnecessary mails to people. Opt-I form can provide you with breaking the law.

2) Just Selling is not enough

Provide valuable information to your customers, and it should not like that the emails should be totally ignored by the readers. Try to gain the trust factor of your readers, and if you gain that then surely your sales will go high. By doing sales only, you might be ignored by the readers.

3) Create user-friendly emails

It is not necessary that everyone can go through the HTML mail. It would be better that you create a word version also for your email. By doing this the users who read only the text versions can get your full message without losing your style.

4) Put important links more than once

Put your link in various place so that the readers can see to it. When you have a link that you want your readers to see, do not just put it once. Put it down two or more times. By doing this your readers will see the link and might even visit that.

5) Try using an email messaging tool

Try using an email message tool . This will save you time and effort.

Things to avoid in e-mail marketing:

1.) Say No to CSS

Do not make use of CSS. Try to do all of the text formatting inline. Some ISPs strip out CSS code within emails.

2.) No Scripting Language

Avoid using any kind of scripting such as javascript.

3.) Make use of strong tag

Use strong tag instead of "b". As the "b" tag is mostly used by spammers. The filters ignore it.

4.) Avoid TBODY

Several ISPs consider the TBODY tag as a Spam. So, try to avoid the usage of TBODY tag.


Source by Rohini Roshan

Internet Marketing – The Honest Truth

Internet Marketing – The Honest Truth


Lies! I tell You. If you really think that you can make money without doing any work you need to just quit right now. Do not waste any more of your time or energy, because you need to realize that if you want to compete with everyone else out there who's earning money online you've got to put in at least enough effort to keep up.

Maybe you've just got to find that nice little niche to dominate, maybe you've got to create a product so good that you have JV partners lining up to build your customer list. There are a ton of ways for you to achieve success online but do not fool yourself, it's going to take some work.

It's going to take some effort to promote anything, and sometimes trial and error to get it to work. You can not expect too much or you will want to give up. It's best to just set a small goal for yourself as far as promotion goes. Like you're going to write 1-5 articles a day, everyday, and submit them.

If you're not a writer outsource the work, but whatever you do just be consistent. Promote one thing until you see results, there are a ton of things you can do with articles and rss feeds to build links to your articles. Just like I've added the feeds of the many places I've published articles to my blog.

If you're not sure where to start it can be good to pick up a guide. However information overload is a common problem for people trying to start out in Internet Marketing. It's really easy to fill your head with information instead of your website. This is the wrong move! Sure you've got to learn some things, but it's not that much. It's all about putting whatever content you have gotten out there and seeing what kind of results you can get. The worst thing that happens is you fail, and learn.

Life goes on, some things do not work out as you might have hoped. You need to be able to take defeat and move on with it as a lesson of what not to do. If you fail at least try and learn something from the experience.

Consistent effort will pay off, just set yourself a reasonable goal and stick to it! You'll see profits in no time! Enjoy Your Success!


Source by Shawn Christopher Mason

5 Inexpensive Marketing Tactics That Work With Smaller Budgets

5 Inexpensive Marketing Tactics That Work With Smaller Budgets


New marketing strategies and channels are growing fast as our digital world evolves with each year. An entrepreneur on a limited marketing budget should first identify the best possible method and tactic for marketing. What in essence will deliver the most bang for the marketing dollar. The following marketing tactics are a great start for entrepreneurs wanting to create momentum for their brand.

Make Organic Search Engine Optimization (SEO) a Marketing Priority

A company website is one of the most important tools if not "The" most important tool for a business. It is often, where potential customers get their first impression of a brand. SEO campaigns help brands drastically improve their website when done right. When optimizing a website for SEO campaigns, almost all aspects of a website are improved. Therefore, the website increases in quality. SEO campaigns are created to have a brand's website appear in the top search results of dominant Search Engines such as Google, Yahoo, and Bing organically. This means, it is not shown in search through paid advertising, but in the organic search results. They are more trusted and yield a much greater click-through rate.

Google's free AdWords tool helps entrepreneurs identify what keyword phrases yield the most traffic online. Those should be considered for optimization and SEO, but competitiveness should be kept in mind. At times, smaller niche markets are easier and faster to reach. AdWords will be able to provide all those details for entrepreneurs.

Use Google Analytics Constantly to Gain Valuable Insights

Too often entrepreneurs fly blindly. This means, they do not really know what is happening to their website and marketing efforts. Without factual data, a business is not able to measure their efforts. With Google Analytics and other third party tools, entrepreneurs can get quick reports, statistics, and measurements of their marketing efforts.

Entrepreneurs must embrace tools such as Google Analytics to successfully launch and manage marketing campaigns. Even though there are many other tools, Google's Analytics and Webmaster Central are essential to online success and should be frequently utilized by website operators and entrepreneurs. Intelligence information is crucial to understanding once marketing efforts.

Content Marketing Campaigns Can Yield Great Results Online

Many entrepreneurs neglect the importance of content marketing efforts. Content marketing is one of the most beneficial marketing tactics, can be free or small investments, and the publishing and distribution is free as well on many websites. Entrepreneurs can create quality content, publish it, and distribute it with very small investments or free.

Content marketing is considered the creation of articles, blog articles, press releases, videos, and Images such as Infographics. Once created, they are uploaded, shared, and distributed across many channels such as Social Media.

It is a critical method of marketing, very results oriented, and also one of the least expansive techniques to market online.

Find Your Target Market Online and Join them

For a business or entrepreneur to have success through marketing, the target market should be identified, studied, and found online to join them. This means, a brand should become visible where the target market spends time at online. There are many third party tools that allow a brand to search articles, websites, news, and much more that is relevant to the brand. These are the places that the target market and potential customers are digitally speaking.

A business should become visible there as well, if it wants to have greater success rate with marketing efforts. There are third party tools that let a brand search based on keyword phrases, which websites are best. Such a tool that works great is called Link Prospector by Citation Labs.

Communicate with Your Key Customers

Once all the marketing and sales efforts have succeeded and a business has gotten customers, a brand must keep the customers (good) loyal. Not all customers are good customers, but the key customer relationships must be nurtured by a business.

Receiving valuable feedback, insights, and information from customers is invaluable to a brand's marketing efforts. Key customers can generate referrals, be a reference, provide testimonials, and much more. Opening up communication with customers can benefit a business in many ways.

These are 5 methods and tactics that entrepreneurs and organizations can utilize for successful marketing. All of them are free or very inexpensive and companies should put them to use to succeed with marketing campaigns.

When companies are not sure, one tactic that is often used is the consulting services of an expert. Marketing consulting services can greatly enhance an organizations ability to make better decisions with marketing and avoid costly mistakes.


Source by David D Green

What Do You Need For Successful Affiliate Marketing?

What Do You Need For Successful Affiliate Marketing?


When you are looking to buy or research an item before you buy, what do you do? Well you will probably use the internet and will type something into the search engines for instance, "home theater systems" and then from the results you will probably choose the product you prefer.

We all have purchased items online and many of use will prefer to seek the recommendations / reviews from others who have bought any similar product. Well you know what may surprise you is that many of those web sites that are reviewing that home theater system are most likely affiliates who provide you with the information and recommendations, in the form of reviews or giving you links to sites that sell the item for a good price, and in turn, they will make decisions from the websites if you choose to buy.

Affiliate marketing is a great way to earn money at home, as you can see ,!

A huge amount of commerce online is generated and driven by affiliate marketers and it is true that most people are not aware of it.

Even though the Internet can offer more or less an opportunity to make money with an on line business for all never the less, the number of successful affiliate marketers anticipating those five or six figures comes on a monthly basis is probably pretty small.

So then what is needed to be able to succeed in affiliate marketing? Well because there is a lot of competition involved in affiliate marketing, to be able to succeed, you must be equipped with the right qualities, the right information and a guide that is necessary to help you move forward.

Learning the tricks of the trade is an important aspect of any business, and a willingness to learn will giveyou a far better advantage in the business of affiliate marketing. A willingness to invest time and effort is most important too even if initially direct results do not seem at all appropriate.

Although there may be times when it seems that it is a hopeless case it is important to keep the faith and to hold on and wait.

Such a quality will save you from giving up after investing a lot of time and yourself in the business. Self-determination is necessary if you are to conquer the affiliate marketing world, an ability to push ahead and never say die is a quality each and every affiliate marketer should possess.

The ability to motivate oneself into reaching goals is a quality which will almost certainly determine success. Discipline, another quality one must possess, work each day with an energy that will set you close to achieving what your heart desires, true for any goals that you might set for yourself.

Disregard negative attitudes and hearsay, these should not discourage you from pursuing your goals. One goal is to treat affiliate marketing as a complete business, to have a complete and concise program that includes both product and the means of getting your message successfully across to the customer. Make sure that you know the business of affiliate marketing both inside and out and make sure that your marketing campaign is always up and running.

To capitalize on this type of opportunity you can experiment on your own or you can find a way to learn from those that have already been successful.Then once you see success no matter how small, seize that moment to take what is working and expand on it.

You may be surprised how many have quit their jobs and work full time in affiliate marketing and numbers are only going to grow with all of the built-in advantages offered by becoming an affiliate but you have to believe in yourself, you have to persevere and never give up on it, it will not ever be easy but you know what? it'll always be simple !.


Source by Brian Potter

Is Marketing Direct Sales Different From Multi-Level Marketing?

Is Marketing Direct Sales Different From Multi-Level Marketing?


Some years ago, I partnered with my first multi-level marketing company or MLM, not knowing exactly what a MLM company was. I thought I was just selling makeup and getting others to join me. Once I got into the industry, my eyes opened up to the conglomerate of marketing direct sales companies and all the various types of direct sales companies. There is multi-level marketing, network marketing, affiliate marketing, internet marketing and whatever other phrase that is hot for the new year. In either case, I was confused. I am always coming across people who don’t understand the difference between the different types of companies so I figured I will break it down simply for you all. In today’s blog I will focus on multi-level marketing.

Marketing Direct Sales: Direct Sales is an industry in which companies sell their products or services directly to consumers through a distributorship.

Basically, think of the term “direct sales” as the broad category for multi-level marketing and affiliate marketing. Marketing direct sales also goes beyond these two types of companies. There are also single-level companies that typically include industries such as real-estate and financial services. Single-level in which distributors are just compensated for the work that they do.

Marketing Direct Sales: Multi-Level Marketing

Multi-Level Marketing (MLM) is an industry in which individuals or an individual entity, called distributors, sell a company’s products or services through a down-line of distributors.

In MLMs, individuals are able to purchase the right to sell a specific company’s products or services and are able to earn a commission on the items she or he sells. What makes multi-level marketing so attractive is that not only do you earn a commission on the products/services you sell, but you also earn a commission on sales when people join the business under you.

In product based companies, like Mary Kay, Amway, Organo Gold, etc., distributors are able to buy products at wholesale and sell them at retail, which is usually a 50% markup on the wholesale price.

In service based companies, like Legal Shield, ACN, etc. distributors are required to utilize the service to maintain their distributorship.

Additionally, as distributors bring more people into the company and sell more products they are able to achieve certain rankings.

MLMs are based around rankings that incentivize people to produce more. As you move up the ranks, you are able to earn higher commissions and earn additional bonuses.

Marketing Direct Sales: The Downside of Multi-Level Marketing

The multi-Level marketing industry is often associated with a lot of negativity. Typically, when you hear the words network marketing or MLM, you will hear the following: SCAM! Before there were concrete regulations in place, there were people marketing direct sales illegally. There were many fly-by-night companies that came on the scene that were doing illegal activities such as Ponzi schemes. The issue here is that the majority of commissions were made off of bringing people into the business instead of selling products or services.

However, the Fed shut down many of these companies years ago. However, be mindful there are still a few illegal companies lingering out there.

Marketing Direct Sales: Conclusion

Overall, this is a viable industry that allows anyone to make a solid living and for the real go-getters an opportunity to create wealth. Deciding to partake in this industry depends on what you are looking for. Fortunately, there are a variety of companies for everyone. Whether you like to do home parties selling makeup, jewelry, I’ve even seen bread! There are also online businesses.

I suggest that you give marketing direct sales a try. If you are looking for a specific opportunity, I have a few options that I can suggest for you. I have participated in network marketing, affiliate marketing and online marketing so I have some experience to share.

Comment below and share!


Source by Tiffaney M Graham

Affiliate Marketing Programs – Make Money Selling Other People's Products

Affiliate Marketing Programs – Make Money Selling Other People's Products


Finding ways to supplement your income or becoming your own boss usually leads to the internet. The amount of people who search for a way to make money online is endless. One of the most common paths beginners take to earn an income using the internet is through affiliate marketing programs . These programs make it easy for the average person because it allows you to make money selling other people's products and introduces you to internet marketing.

Affiliate marketing is a relationship between an online merchant or retailer, who has products to sell, and his affiliates, who are willing to promote the merchant's product on their website or any other legal means. Promoting other people's products is very attractive since all you have to do as an affiliate is drive traffic to your referral URL while the merchant handles everything else.

When you sign up to these types of programs the merchants provide affiliates with advertising tools, such as banners and text ads that links to their website. The affiliates will then post these ads on their website and they receive payment whenever traffic or sales are directed to the merchant's website. Affiliates are usually paid on a commission basis, although some online merchants would prefer to pay a fixed fee.

Here are some key tips for making good money promotion affiliate marketing programs :

Join an affiliate network – an affiliate network managers a group of affiliate programs for various online merchants and retailers. There is usually no fee to join, although other companies and networks may require you to pay a particular fee which I would not recommend you do. There are way too many free programs to join. They are going to make money from your hard work already, why pay them to do so?

Have a website – although many affiliate programs do not require you to have a website because they offer one to their affiliates, you put yourself at a disadvantage because others will be promoting the same site. By having your own website will allow you to promote absolutely and maximize budgets.

Compensation structure – pay close attention to the affiliate program's payment structure. Three common ways they pay are as follows:

1. Pay-Per-Click – the affiliate is paid whenever he or she directs traffic to the merchant's site based on the visitor clicking on your referral link

2. Pay-Per-Sale – the affiliate only receives payment when his or her referral referrals into an actual sale.

3. Pay-Per-Lead – similar to pay-per-sale, although affiliates are paid a fixed fee whenever their referral converts into a lead.

Maximize your opportunities – I highly recommend mixing in some affiliate programs that are two-tier. A two-tier program allows affiliates to recommend other affiliates to the merchant which would give you another source of income. When an affiliate you recommends directs traffic or sales to the merchant's website you earn a percentage from those transactions as well.

Maximize your opportunities some more – finally another type of affiliate program you should add to the mix programs that pay pay residual income. Residual affiliate marketing programs are where the affiliate is paid weekly, monthly or annually, as long as your referral remains the merchant's customer. In some cases there may be payment for other purchases made.


Source by J. Adames

So Many Digital Cameras-Finding The One That's Right For You

So Many Digital Cameras-Finding The One That's Right For You


Today's digital cameras have come a long way from even a few years ago. They offer more features and power than ever before – at prices that make upgrading to a new model an attractive option. Here's everything you need to know before you buy.

How much do I have to pay?

First on most people's minds is cost. Digital sounds expensive, but it's not anymore. There are cameras with terrific features available for as little as $ 100 – perfect starter cameras, or great for kids.

Of course, you can spend more than that – as much as several thousand for the most advanced digital single lens reflex (DSLR) cameras. However, unless you are a professional who needs interchangeable lenses and manual everything, you can get a great camera for between $ 150 and $ 400. It all depends on what you want to do with your camera and your photos.

What is a megapixel and how many do I need?

Digital photos are made up of pixels, which is computer-speak for "picture element." Get a thousand of these little squares together and you have a megapixel – MP for short. Every digital camera you consider will have a number of megapixels associated with it, but higher is not necessarily better.

Megapixels affect the resolution of your digital photos – that is, the potential clarity of the photos. If you choose a camera with a high number, for instance, 10 MP, you'll get rich, detailed photos, perfect for making large prints. Or you could crop your picture and enlarge a section into its own photo without losing clarity.

That sounds good, right? The downside is that the larger the photo resolution, the more space it will take on a memory card, so you will not be able to take as many photos unless you carry extra storage.

TIP : If you do not need to make large prints, but do want to print standard sizes like 4 "x 6" or 5 "x 7", a camera with 5-6 megapixels will work well for you.

How much control will I have over camera settings?

The short answer is, as much or as little as you want – often on the same camera. Many digital cameras let you choose the level of control, from fully automatic, where the camera makes all resolutions, to the completely manual, where you run the show.

In between those options are helpful pre-set shooting modes. These make it easy to take clear, well exposed pictures under a variety of settings – in bright sun, at night, during a sporting event, at the theater. Another fun feature is the ability to change pictures to black and white or sepia, adding versatility. Beyond that, some cameras help you prevent red-eye and other common problems.

TIP : Compare shooting modes and design features when you shop. Look for common ones, like Landscape, Portrait, and Action. Then see if there are others – Night or Snow mode, for example.

If you want more control of your digital camera's variables, you can have that too. In addition to the pre-sets, many cameras, especially in the middle and upper end of the price range, let you go manual, and set aperture, shutter speed and ISO yourself – or set one manually and have the camera choose the best settings for the other elements.

It's fun to play with these different options and see how your pictures change. And one great thing about digital photos is that, if your experiment is not successful, you can delete the photo and take another.

What is the difference between optical and digital zoom?

Optical zoom is how far your camera's lens can physically extend from the camera body (its focal length). It lets you get closer to your subject without actually moving, and without your photo becoming blocky or pixelated.

Digital zoom stretches your camera's pixels to make a photo look bigger – similar to cropping a photo and enlarging it, but it happens right in the camera.

Digital cameras will often show you a combined optical and digital zoom. They get this by multiplying the two numbers together. For example, a camera with 3x optical zoom and 8x digital zoom will have a total zoom of 24x.

TIP : Pay most attention to the optical zoom, as it will result in clear close up photos.

What about the camera size – is heavier better?

Digital cameras are built to endure plenty, so choose the style that suits your needs. A slim, small model is handy because it fits easily into a purse or pocket, making it a no-brainer to take along on family excursions or trips.

Slightly larger models offer some helpful features, too, like a larger LCD screen for taking and viewing photos, and …

Top Explosive Content Marketing Trends for 2018

Top Explosive Content Marketing Trends for 2018


Over the past few years, we’ve seen a sound rise in the results that brands are getting serious for content marketing. This is largely factual across industries that day by day it is becoming clearer that whether you sell business software, clothes or any other item you’ve to take the help of the content marketing thing or be left far behind in the marketing race.

In 2018 just a few days away, brands or companies have begun plotting their marketing plans. At this point in time, it’s not about the highest volume of the content one can produce, but It is all about who can cover most of the platforms and engage more and more audience.

The struggle for audience attention has led to the advent of content marketing fortes like intrinsic advertising and tailored content marketing. Technology has also grown to qualify these developments, offering businessmen the ability to be present on multiple platforms and target their specific audience.

With that in mind, if you still haven’t put “invest in content marketing” on your list of business goals for the coming year, you should. Here is a list of the top content marketing trends for 2018 give below.

Interactive content will trend more

Customers are overwhelmed by the common and persuasive content being created by companies or brands. Today’s audience is smart enough to guess the promotional writing. This is why the marketers and leading brands looking for more innovative ways to connect with their audience. Market leaders started making their strategies and they are looking forward to the interactive content. It is obvious that one has to push his or her boundaries to get the attention of the target audiences.

Social platforms are way more advanced

Due to the advancement of technology, there is an immense change in the social behavior of the consumers. This can be very helpful for the marketers as the social media platforms are considered to be the best way to influence the target audience. Facebook and YouTube have this advanced feature of 360° videos and brands and marketers have already begun to use it. The modest way to ride this particular trend is by using the Facebook Live or Twitter strategy. One can have the tutorials for their audience, or precise entertaining videos about topics that are in trend or they are interested in, using any of the social network’s live streaming feature.

Other than Facebook and YouTube there are several social platforms that can help to cater a large number of audience. Social platforms like Instagram, Snapchat, WhatsApp can also be the part of this campaign.

Email marketing again in trend

Emails were never dead and only asserted to be so. Many large brands and companies still run vital campaigns on emails and get excellent results. Usually, big firms still use the newsletter things and check their emails time to time, so using email as a marketing tool is not at all a bad option.

Videos & visual marketing will be helpful

The significance of visual marketing is superficial, as viewers are overwhelming and interacting with more and more visual/video content. Injudiciously, some brands and companies rely on only in the “viral” video strategy and do not consider the value in a constant visual marketing effort. Visuals, generally, are more popular to receive more engagement and empower better retaining in a memory, so this strategy can help you stay in the minds of your target audience for a longer period of time.

It’s better to invest in influencer content marketing

Those days are gone when brands used to build their own communities to run their marketing campaigns and cultivate the potential consumers. In today’s busy time, brands are sticking to forte communities that already have their own prospects as members. Influencers can do this job in a better way because they have their own say in this market and they are more close to the audiences.

Live content will trend

The digital media space has seen an extreme foray of live-video streaming, supported by advance social media platforms. More folks and brands are now building and engaging with live streaming video content. Facebook Live, Blab, Snapchat Periscope, and other such platforms are making it very easy for brands to host launch events, tours, tutorials, product manuals and several other contents.

These are some very helpful ways that will help you to cope with the latest content marketing trends and leading your brand to the top of the market.


Source by Mehboob Talukdar

Tips for Marketing a Small Business – Save Time, Trouble, and Money by Marketing With Videos

Tips for Marketing a Small Business – Save Time, Trouble, and Money by Marketing With Videos


One of the least attractive aspects of selling product online is your prospect's ability to sample, feel, and handle the merchandise. This can lead to increased costs in returns and customer complaints, as well as unnecessary calls to your sales or answer desk.

So, one of our favorite Tips for Marketing a Small Business: Marketing with videos to promote your product can help to greatly reduce these problems because it allows you to, "drop your product in their lap." Once they've seen your product in use, they'll have a much better understanding of its features and benefits; as well as when it will satisfy their needs.

Reduce Unnecessary Calls to your Answer Desk

Through the use of "How to" videos, which explain the proper use of your product, as well as what to expect from it, your prospective customer will have many few questions which need to be answered. This will greatly reduce the number of calls to you sales or answer desk.

Seeing real people using your product effectively, and seeing their satisfaction at the result, will generate a sense of ownership in your prospect, compelling them to buy, not simply ask more questions and put off the buying decision. Marketing with videos is the most effective means of achieving this goal.

Reduce Customer Complaints

Through the use of video "Tutorials" your prospective customer will gain a much more realistic understanding of what to expect from your product. This will greatly reduce the number of customer complaints you receive, which means you have more satisfied customers, and may lead to many more testimonials instead.

Marketing with videos allows your prospect to watch you teach them what your product can do for them. This will cement a trusting relationship between you and them. This sense of trust will continue to grow once they receive their purchase from you and realize your widget does exactly what you said it would.

Save Money with Fewer Returns

Realistic expectations of the product on offer, as well reflecting the features and benefits of that product, are what lead to a satisfied customer. The use of video in online marketing is unique in its ability to aid your prospect in these areas. The reduction in returns will keep the profits from the sale where they belong, in your account.

If your product is as advertised, there is no need to return it. Even if the product is not exactly what they needed, if it was presented correctly and the error lies with them, they are much less likely to return it. This will save you money.

Not only does marketing with videos help the customer decide what to buy, relieving them of the fear of buying from a stranger and at a distance, it also benefits the offering company – you. How much simpler would it have been for the offering company to make that sale? How many customer complaints might never have come in? How many product returns might they have avoided because their customer knew exactly what they were buying?

Through the use of marketing with videos, you will reduce unnecessary questions and customer complaints, as well as reducing the number of returns you receive. What a simple way fro your business to save time, trouble, and money.


Source by Andrea Kalli

Marketing Video – The Mobile Technology Advertising Tool

Marketing Video – The Mobile Technology Advertising Tool


The 4th Generation of mobile communication technology is around the corner. The 3rd generation has already taken the world by storm and we now carry desktop equivalents in our pockets. The mobile communication technology today has revolutionized our lives like never before. It enables us to access internet from anywhere, anytime.

This has changed the dynamics of work on the internet as well. The internet marketing has got a lot of scope of improvement. With the ability to view live videos with ease, the online marketing campaign is at par with television advertising and the ability to create market campaigns involving videos has become a possibility.

However there is one basic difference between advertising on television and advertising on the internet. The television offers you a possibility of browsing only a selected number of channels. On the other hand, the internet offers you almost unlimited possibilities of browsing.

Therefore the effect of a normal video campaign is not as much as it would be on television. However, internet offers you a great variety of video postings. These include product introduction, product launch, comparison, market analysis and many others depending on your marketing needs.

The marketing dynamics do not work the same way on the internet as they do in the other media. On the internet, it is a game of large numbers. A conversion of 1% of the total website views consistently is considered to be decent. On a regular basis, a prominent website can have hundreds of people visiting it. If you have a shop, do you have hundreds of people visiting it daily? Under normal circumstances, the answer is no. Therefore the kind of elaborate and expansive marketing campaigns that work conventionally are not relevant on the internet.

Let us consider a marketing video. A market video created after spending thousands may not be as effective as a simpler version of it. On the internet, the viewers need information which a marketing video should provide crisply and in an attractive manner. If the user is not satisfied, then he / she will move on to another option. Since it is important the marketing video should be convincing with all the visual effects that you would find in a conventionally good advertisement.

So how does one go about creating a marketing video that has got immune features and world class graphics? There are many software tools available that help in the creation. However, these tools are expensive and even the most easy-to-use among them is complicated enough for someone who wants a quick video created. Apart from the video creation, the editing process that follows is time consuming and intricate. This is what makes the creation of marketing video expensive since there being an incentive opportunity of using it for marketing.

All those who have so far missed the marketing video bandwagon can now board it easily. There is a software tool that allows you to create marketing video in about 3 minutes and this video is derived from the articles written for the campaign. Simple to use, this service helps creating a marketing video that exhibits the quality of world class video services. These videos have catchy titles and exquisite visuals that get a viewer hooked. The best part is the cost involved which is way more economic than the established costs for marketing video.


Source by San Kumar

Entertaining Talk Show Questions

Entertaining Talk Show Questions


With the wide variety of talk shows on the air, it would be nice to have questions outside the box. Here are some possible questions that fit this category:

1. When was the last time you were at a party, and decided to really pig out on the dip?

2. If you could choose a super power, would you choose the ability to read minds, or pour water really fast without spilling a drop?

3. What is the record amount of time you have gone without a shower?

4. What type of phone solicitation messages are you likely to listen to completely?

5. What kind of free gifts do you most crave?

6. What are some of the favorite names you call fellow drivers in a traffic jam?

7. What is your most memorable experience with cheese?

8. If you had a dime for every time someone called you a wart hog, would you be poor or rich?

9. Can you describe the smell of a really hot barn?

10. If you accidentally dropped the lid of the aspirin bottle into the toilet, would you fish it out or flush it down?

11. Are you satisfied with the shape of your tongue?

12. What is the purpose of the battery in a blade razor?

13. What is your favorite type of dried meat?

14. When you take photographs, do you make your subjects look at the camera?

15. Have you ever learned how to whittle?

16. Do you look for abandoned change in vending machines and pay phones?

17. What is the biggest gum wad you have ever chewed?

18. Where were you the last time you ripped your pants?

19. How many tissues can you fit in your mouth?

20. What kind of lessons are you willing to pay for?

21. How much would you bid for a Rembrandt painting?

22. Can you describe your most frustrating experience with plastic wrap?

23. What are your favorite types of hardware items?

24. Do you have a lucky shirt, and why is it lucky?

25. Where do you put your spare change?

26. How many times per week do you find yourself trying to identify certain odors?

27. What is the strangest thing you have ever done with a spoon?

28. How long would wicker furniture last in your house?

29. What are your favorite things to do with your fingers?

30. Have you ever written any graffiti, and if so, what was your favorite?

31. If you smell body odor, do you check to see if it is you?

There are a lot more, but I guess that is enough for now.


Source by John Dir

Public Relations for City Hall

Public Relations for City Hall


It sees these days that the local city government get blamed for everything and sometimes you have to ask yourself why? It appears that people want more and more these days and feel like complaining and participating in the Blame Game often and sometimes in consensences too.

It is impossible to keep everyone happy in a city, especially as they grow larger. Sometimes people do not realize all the things that cities do and the value of a local municipal government, suddenless it is up to the city officials to have a public relations officer who knows their stuff and to concentrate on communicating to the local community.

City governments should find out who all the movers and shakers are within the community. They need to have lists of all the members of service clubs, chambers of commerce and corporate boards of directors. City government public relations and community communications officers should have lists of all the directors of all nonprofit groups, political candidates over the last 10 years who ran in a local election and send out a newsletter of events, programs and projects that the city is doing .

City Governments need to use networking skills and accept feedback from the movers and shakers. In doing this it makes public relations for local municipal governments so much easier. Please consider all this in 2006.


Source by Lance Winslow

How to Seduce the Opposite Sex Using Psychic Seduction

How to Seduce the Opposite Sex Using Psychic Seduction


What is psychic seduction? You might have wondered what is this about and how it can help you in seducing the opposite sex. Every human being possesses the ability and the power to seduce anyone, it just depends on whether they believe in this ability and themselves in using out this power.

Here are the steps that are used in psychic seduction, what you need is your mind and concentration power.

1. Find a quiet place and visualize the person that you want to influence

2. Arouse the person by focusing on his/her sexual organs

3. Implant thoughts and feelings into the mind of your subject

4. Lead to your subject’s arousal by concentrating on the above steps

Most people who have tried psychic seduction in attracting and seducing the opposite sex have attained great results for themselves. One important factor that affects the effectiveness of this skill is the belief of the person using it.

If one tries to use this skill with a skeptical mind, then it will affect the delivery and transmission of telepathic messages to the receiving party. So if you feel that there is a need for you to use this kind of power to seduce someone, then you need to study and understand the whole concept of it. Doing so will help you to believe in its power and gain confidence for yourself when using it.

When you believe and convince yourself that you can use this skill to influence someone, then you will achieve the results that you intend to get.


Source by Mark Tay

How To Tell If An Advertisement Costs Too Much

How To Tell If An Advertisement Costs Too Much


People say it all the time: "This advertising costs too much!" They actually go into cardic arrest when they see how much the advertising for certain media in certain markets is going to cost them. It is pretty easy to get sticker shock when you see that a sixty-second radio commercial on a popular Los Angeles station could cost you a thousand bucks. Each. Or when you realize that all the "" businesses in Silicon Valley have made radio spots on top stations in the San Francisco market cost as much as $ 2,500. A Minute. Or when you realize that a newspaper ad in your city barely bigger than a Hershey Bar will cost a couple thousand dollars. It's easy to automatically think that's a lot of money. Now here's the important question for you, the advertiser: Does the ad actually cost too much?

So what's the answer? The savvy advertiser will tell you that the cost of the ad is not the issue. What's important is the return that the ad will bring. if you were charged even as much as $ 40,000 for a sixty-second radio commercial that generated enough sales to make you a profit of $ 50,000, then would the $ 40,000 be A LOT? The answer is NO! Of course not! You'd be a fool not to beg, borrow, or steal the $ 40,000 so you could make the $ 50,000 profit! Try getting that kind of return in the stock market!

How do you think that these big companies can afford to spend a million and a half dollars for a thirty second TV commercial during the Super Bowl? The know that an intense amount of people will see it – enough to make the return on investment a good deal.

The point is simple; you've got to figure out how much money an ad will make you before you draw a conclusion of whether or not it costs too much. So how do you do that? It's actually pretty easy. Here's a simple process for determining the Return on Investment, or ROI, of an ad. First, you've got to know how much profit you make on each sale. For instance, if you buy it for $ 50 and sell it for $ 100, your gross profit is $ 50. Step two is to figure out what your closing ratio is. If, on average, you close one sale for every four people who inquire, that's a 25% closing ratio. If 9 out of 10 end up buying, then your closing ratio would be 90%. This is simple math.

Now, figure out what your break-even is. Do this by taking cost of the advertisement and divide it by the amount of gross profit per sale. Remember, we already figured out what your gross profit is a second ago. So how much do the ads costs? If the ads cost $ 1,000 and your average gross profit is $ 50, that means you've got to make 20 sales to make back the $ 1,000 – that's your break-even point – in this example, it's 20 sales. Fourth and last, figure out the number of leads you need to generate from the ad if you are to break even. To do this, you've got to know your closing ratio, which we just figured out also. Let's say it's 25%, or in other words, you close one out of four people who inquire. So if you close 25%, and you need 20 sales to break even, that indicates that your $ 1,000 worth of advertising needs to generate 80 leads to break even.

Now I know that all sounds kind of complicated, but it's actually pretty simple. We just calculated in the example that if the $ 1,000 ads can generate 80 leads, you would break even. That's a return on investment of 0. I'm not saying that your goal is to break even. I realize that you are in business to make a profit. But let's start with breaking even; that's the bare minimum you can accept when running an ad. At least you did not come up with a NEGATIVE return on investment!

So let's say your goal was to double your money? What would have to happen to your numbers? That's right, you've got to double your lead flow, or in this case, generate 160 leads instead of just 80. That means that if you generated 160 leads, you would generate a profit of $ 1,000 – again, on $ 1,000 spent. In other words, you've doubled your money. Your return on investment is 100%. That's pretty easy to follow, is not it? By way of review, what we're trying to do is calculate your return on investment for your advertising. Here are …

How to Grow Your Affiliate Marketing Business

How to Grow Your Affiliate Marketing Business


Many businesses look for other sources outside themselves to find merchants who wish to market their products and / or software through affiliate marketing. Actually, it's a valued partnership that makes a lot of sense to move large volumes of product.

Most of us in business are limited in what we can accomplish alone but reaching out to the affiliate marketers and sharing income from sales made to their customer lists can explode the sales volume for an entrepreneur entrepreneur.

Revenue sharing between the merchant and affiliate marketers is an exceptional way to grow your business and make extra income with minimal extra work. Everyone wins when both the product owner and the affiliate marketer join forces in reaching needed buyers, new customers.

When you have not made the needed product in your own factory or shop then it makes sense to seek other merchants with products or software that will appeal to your customers or previous buyers. When you can grow your business selling the products of other merchants, the money earned will spend just as easy and help build your profits with minimum risk.

Affiliate marketing is a broad and profitable activity for the enterprising business executive. When all you have to do is recommend another software to your customers, maybe a product that's new to your buyers, ask yourself "why not?" or recognize that easy money is about to cross your path as the business owners do a joint venture.

If you're an affiliate marketer, you'll probably want to find extra profits through related merchants in order to increase your income and add new contracts. To turn your business into a huge success story is our main goal seeking out partners. Good management will make your business grow and nothing looks more important than giving it your best effort, it will prove that exceptional effort gets rewarded with high profits.

To grow your affiliate marketing business, it takes advertising to open new doors of opportunity. You can use banners and links, too. A well connected website makes sense and the most successful websites are built on a relationship level with subscribers.

Another way to make your business grow is by going to chat rooms and message boards if you can find them. Get recognized for the contribution you make, learn what others are doing in their business, too. Get yourself known as someone well versed in using, selling and maintaining your products.

Boost your income, meet other marketers, share your expertise, offer to help. Building relationships with different people as affiliate marketers will open new doors of opportunity for you. Nothing is more powerful than getting connected with a reputation of like, know and trust, a person of integrity.


Source by Don Monteith

Mastering Your Future, Or a Brief Introduction to Internet Marketing – Part I

Mastering Your Future, Or a Brief Introduction to Internet Marketing – Part I


If you're like most of the billions of people in the world, you think of "work" as the place you go five days a week, 8.5 hours a day. There's a commute, traffic, a boss you do not like, coworkers that are unhelpful, and a MOUNTAIN of stress. I'm sure you've thought "Work is lousy. The next day you get back up and go back to work.

Let's say that work becomes so much, and you decide that you're going to fire your boss, get a new job, and grow rich … the only problem is, you do not have any idea what job market you're headed for, or what kind of job you're going to try to get. Using your handy internet connection, fueled by coffee, you head to on over to Google, and start a late night of investigating jobs. By the end of the night, you've found THOUSANDS of work opportunities, but most of them are "Work from Home" opportunities. You're skeptical about the claims made on these pages about the fantastic incomes their members are seeing working only an hour a day.

That's fair. You're right to be skeptical. You'd be crazy to believe it all. But somewhere in you, this essential truth begins to arise: Some people really ARE making a living online. Not nearly everyone that tries, but some people are living out their dreams, working only when they want. When you realize that you were almost considering it, you probably figure that it's definitely time for bed. You can not sleep. You're too busy wondering if it really could work.

Here's a fantastic starting point:

If you've got a few of the programs that sounded good to you written down, great. If not, that's okay. Find a site offering reviews of programs from people that have paid for them. It's the best way to find out what is, or is not, a scam. Check out the programs you looked at, or find a few to be interested in. I used to recommend WorkAtHomeWatchdog, but it sees the site is not still running. I'm sure a quick search [] for "affiliate marketing site reviews" will get you something similar.

Find one thing to try. Go for something well-liked. Any program * can * work, some are just easier than others for the average person to succeed at. When you're looking at the programs, consider these things:

Are there startup costs or recurring fees? Will you need a website of your own? How much time does it require you to put in? Is there a trial period, a money-back guarantee, or both? How much are you willing to invest in your business to get started? How realistically can this program get you to your goal income? Does it let you use any special skills you may already have?

Pick a program that meets your criteria and is well rated, and plunge in. Soon, you could be leaving the boss behind.

Watch for I thought "Work From Home" mean I'm never griping about traffic again! (A Brief Introduction to Internet Marketing, Part II), coming soon.

** This article may be distributed and reprinted freely so long as it is reprinted in full, and all "About the Author" information is preserved with the article in its original state, including leaving all hyperlinks active. **


Source by William Hoyle

Are You the Leader Others Follow? Online Marketing

Are You the Leader Others Follow? Online Marketing


Or do they follow you because they have to? The eternal question is, "Are Leaders born or made?"

We will be developing this interesting topic and offer you online business ideas and personal growth and development information that can help with your personal development.

The best estimates offered by research is that leadership is about one-third born and two-thirds made. The fact that leadership is mostly made is great news for those of us involved in leadership development. Leaders can be developed. I make the point in many of my articles that all of us were born naked to the world and basically a blank slate that accumulates information as the body's system experiences everything taken in as information during our life path.

With this simple start to life and all things being equal, which we know are not, there are many leaders in every field that worked their way through the educational and work life process on their way to becoming the leaders that they are.

So the question begs an answer and the article will be sharing critical points that define good quality leaders and why they are held in this esteem. Coming out of the military, where I spent ten years, we all learned the way the system's leadership works which is basically the Chain of Command . This explicitly defined system has everyone in the system responsible to the rank above them, with no questions asked. It works great overall, but we both know that not all leaders are considered to be good. There are many situations where because of the Chain of Command, that the person above you is missing in the finer points of leadership and leaves you questioning them. This situation already negates the principle of good leadership and leaves holes in the armor, allowing the people being led to seek other counsel and even question their assumed leader. In the military it is critical to trust and respect your superior as there can be situations where lives are at stake and the guidance and direction of the leader can have implications that can lead to disaster.

So what are we looking for in our "leaders" ? Let us develop a list of criteria that affect our perception of who the leader is and what defines them as such. Since we look for leaders that have greater poise, agility and patience to minimize the impact of uncertainty of the situation, here are some hits that are critical for good leaders to exhibit. Our initial perception of the composition of a good leader is reflected in their attitude, body language and overall presentation, but let us go further.

Maintains honesty and is Un-Emotional. Stick with proven behavior and use common sense to make justification calls when needed. You can not be perceived as wearing your emotions on your sleeve. Emotions are controlled by your sub-conscious mind and will show themselves when least expected if not controlled. Emotions are deep anchors created by what we learned early on in life and build on as we go through life. When unchecked, the people being led will walk away with the thought that you are not objective enough and come across as too passionate for the situation at hand.

Good leaders do maintain their composition and can express concern and care.
Is able to delegate. It is critical that leaders understand this basic principle. One alone can not take the responsibility to do all things as well as utilizing others to be involved in the process. By assigning parts of the overall task to specific people, it rewards them with the responsibility of being part of the team and their fit in the process. A good leader understands this and gets the team involved in all aspects of the objective. This gives everyone involved with the assignment a feeling of ownership in the final analysis and drives them further and harder towards the finish line. Like many of you, I have used the TEAM analogy many times in presentations over the years and finally realized that what we say, "There is no I in TEAM" while true, does not bring into play that there is an M in the same word. The M stands for me, which is another person that can disrupt the flow of the team's project and could possibly sabotage the project. Delegation gets everyone involved and vests them in the purpose and scope of the team's objective with personal responsibility for their part.

Is a Great communicator. Good leaders understand that their choice of words, the tone and clarity of their voice and the body communication signals given in the presentation will all add up to how well the group understands the given assignment and where they fit in the larger picture. …

How To Get An Avalanche Of Free Publicity For Your Home Business!

How To Get An Avalanche Of Free Publicity For Your Home Business!


There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapers

One way is to compose a printed news release on your product or service, but include a story involving your family into the release. Write the release like a news article in a newspaper. Tell who, what, when, why, and how interested people can benefit from your product. Avoid hard selling copy — just give the facts, and if you can weave in an interesting story in the process, all the better.

For example, I am a musician with a line of products in the music educational field. Years ago I created a giant musical staff out of plastic and turned it into a game that kids could play on the floor. In the news release about it, I told how my own kids used it, and included some dialog between them:

"That's a whole note!" exclaimed my daughter Kendra.

"Is not! It's got a stem, and whole notes do not have stems" my son Kurt corrected her.

"Is too!"

"Is not!"

"Is too!"

"Is not!"

"Oh … what's a stem, Kurt?"

"It's the line coming down from the note head, stupid."

"I am not stupid!"

"Are too!"

"Am not!"

Finally Mom intervened before an all-out war broke out.

But sinceforth and evermore both of my kids knew the difference between a whole note and a half note.

For some reason, editors found that little story amusing, and wrote up the story pretty much as I sent it in. They also included information on how interested parents could have gotten a "Giant Staff Game" for their own kids, and as a result we got orders from all over the states and some foreign countries from both parents and schools. It was written up in House Beautiful, Better Homes & Gardens, plus many music magazines and teachers' journals.

This was not just a one-time fluke, either – over the years we received news write-ups galore in everything from the Wall Street Journal to Popular Mechanics – all related to our product, but written in a way to make editors smile and then decide to publish the release in their publications.

Can you do the same? Think about the funny little incidents in your family life, and then think of ways you can work that into a news release about your product or service.


Source by Duane Shinn

Smartphone Marketing

Smartphone Marketing


Smartphones are taking over from standard mobile phones and the ability to access the web so quickly and easily through these devices has responded in a growing number of businesses investing in Smartphone marketing. There are a number of different ways that you can capitalize on this growing trend including SMS marketing, mobile website marketing and App marketing.

While SMS marketing is effective both on our old mobile devices as well as on the new smartphones, it is mobile website marketing and App marketing that are the big winners. Mobile website marketing makes use of an easy to read template of your website to be hosted along your normal website. Making use of re-directs, you can ensure that people visiting your site from a mobile device will automatically be directed to your easy to read mobile site. Although mobile websites do make use of some of the interactive features of your smartphone, they are not always as interactive as they can be.

Why Apps are So Popular for Smartphone Marketing?

Mobile Applications for small business take your mobile website that much further with interactive features which can be used to create content to use for your marketing as well as to reward your customers. Making use of the GPS feature to offer turn by turn directions to your business as well as offering GPS discount vouchers to anyone who visits your store at pre-designated times make use of the phones built in features to enhance your customers experience.

What makes Apps stand out from mobile websites the most is the convenience for the end user as well as for your business. Customers can achieve far more with the touch of a single button and as we are now becoming more prone to instant gratification and prefer to complete tasks that are easy to perform, Apps make things like telling a friend about a special discount they have just received as easy as touching a button. This one touch word of mouth promotion tool makes App marketing so popular with many companies experiencing a massive growth in their downloads through this single tool.

Mobile marketing is here to stay and there are numerous companies that can offer you quality apps for the same price as converting your website into a mobile site. The additional features that can be included such as shopping cart, loyalty programs, survey forms and free push notifications ensure that smartphone marketing can be both cost effective and will add huge value to your customers experience with your brand.


Source by Jeanne Michelle Smith

What Makes Up Effective Marketing for Business Owners?

What Makes Up Effective Marketing for Business Owners?


It appears as if everyone accepts another resolution, but once it boils down to it, it's YOUR response that's most significant. That's because you're the one who accepts to decide whether or not your marketing is cultivating; whether it's growing a favorable give back on an investment.

As a business proprietor, you may also be functioning with a business sector or marketing coach who's helping you on preparing your marketing program, formulating marketing campaigns and then realizing what opportunities you are acquiring and what they are to your business.

You could attend a marketing seminar or study a business article. You may even speak to your cousin's wife's sister's dad who upright happens to be a flourishing chief executive officer. Regardless of who you address for skillful counseling about marketing and additional views of structuring your business, it is authoritative to realize how you define marketing and how they view marketing so that you are forever comparing apples to apples.

What Marketing is not ….

Before we get into what marketing representatives, allow me to lecture a little about what it is not. Marketing is not your internet site; although your site is a component of your marketing. It is not promoting, although promoting happens to be a component of the marketing formula for numerous companies.

Furthermore, marketing is not straight mail, advertisements, fliers, pamphlets, yellow pages, seminars, or your company logo. These tokens are all things you might (or might not) apply during the method of marketing, but they are all definitely not marketing by themselves.

What Marketing presents ….

Marketing represents the action from which you adopt and keep clients. It calls for the method of extending to your objective audience to acquaint them to your business and make them well aware that you exist.

It calls for the technique of informing those potential clients that you recognize and understand their concerns, frustrations and wants; that you have formulated a result that they can trust on and that your answer constituents more beneficial than the other available alternatives for a mixture of rationalities.

Marketing represents the know-how by which candidates are incorporated into your business and become buyers for the 1st time; and it's the technique by which preexisting purchasers are conveyed with, backed and, finally, sold to on a current basis.

Marketing, equally it turns out, is another phrase for sales.
Yeah, you really need marketing to survive even if your business relationships are entirely on buzz referrals to adopt fresh business and if buyers come back to do business with you over and over.

Marketing is about how you communicate with your candidates and buyers. It's about how you speak to them (rather than "at" them) before, during and after the action of dealing with them.

Finally, marketing is about you. It's about establishing the technique of researching and buying a product or service and making it pleasurable. Execute it substantively and people will be beating down your door. Execute it badly and your business will, in all likelihood fall apart.


Source by Garrett M Burke

10 Network Marketing Tips For Guaranteed Success

10 Network Marketing Tips For Guaranteed Success


Network marketing is probably the easiest and most popular way in which to start a home based business. It requires considerably less initial outlay than a traditional bricks and mortar type business and has traditionally created many millionaires in the past, present and future.

Although it is very easy to see the income potential in these types of home based businesses, somehow when people actually realise what is involved in building a downline and creating a team the initial enthusiasm dwindles away and they get overwhelmed by the task in hand.

Although your success is 100% reliant on you, here are some vital tips to help you guarantee that you at least give it your best shot and are prepared to make the commitment required to make sure your network marketing business is a huge success.

1. You are going to need desire. If you believe that you are destined to work for a boss you usually hate, work longer and longer hours behind a desk or on the factory floor being paid considerably less than your worth then go ahead and wait for the golden handshake and hope your pension fund makes it through the next stock market crash. Desire is fuel for never giving up on the freedom to choose the entrepreneurial path and taking the road less travelled.

2. The right business model and a true understanding of how your dream income is going to appear in your bank account. Know your numbers, understand your marketing statistics, and learn the life time value of a customer in your business. No other business model pays you a residual income every month, that is where the freedom lies.

3. Unique products or services that are in demand right now. There are a lot of great compensation plans, innovative health products, miracle skin solutions, juices and pills, but your product has to have something that will keep people coming back for more month on month for your business to be successful. Find out from your company what the average amount of time people stay in your business before jumping in.

4. Learn a valuable skill that will help others build their business. The trend in online marketing is here to stay, in fact it is still in its infancy, if you are prepared to learn new skills that will bring value to your marketplace you will get paid for life for having a valuable skill that is in demand. This is far more important to your success than your product line.

5. Network marketing is about leadership, it is a recommended business model by the likes of Robert Kiyosaki and Donald Trump because of its emphasis on personal development. You will have to spend at least 30 minutes per day on developing your character, honing your attitude and becoming a better communicator in addition to building your business. All leaders are readers.

6. You will get a lot further in your business if you plan on being in the same business in 5-10 years time. The Internet has presented the greatest opportunity of all time for a solo entrepreneur to create success in themselves and in their business. Building your own brand has never been easier than it is with online lead generation and tools like video, pay per click and banner ads to name a few.

7. Success in network marketing is a lot easier when you have the right tools to do the job. To find greater success in network marketing you should think past the initial sales process and plug into a system that is designed to not only train you, but also train your downline.

8. You will find the biggest battle you have is the one with yourself. Self belief, confidence, fears and mindset are the hardest hurdles to overcome bar none. The only way you will ever overcome your own paradigms is to spend more time around successful people and find out what they do differently. In these digital times, this can mean listening to training calls and MP3 recordings that will make you think differently. Understand that this process does not happen overnight and that there are no short cuts.

9. Create a plan, based on your numbers and then take the approach of what I lack in skill I make up for in number. Traffic is king on the Internet and there are no shortages of leads online every day. To be really successful in this business talk to lots of people.

10. Separate yourself from the crowd of XYZ distributors for XYZ companies. Your business should be exactly that, your business and your network marketing business should just be an element of your business. By investing in yourself, developing your skill set and your mindset and committing to the long …

4 Reasons Why Managers Don’t Delegate

4 Reasons Why Managers Don’t Delegate


Every successful manager knows that to deliver their best results they need to do what they do best. Despite knowing this, many managers never delegate or they delegate badly.

So what are 4 reasons why managers don’t delegate?

Reason 1: Fear

You might not be expecting this to be top of the list but, surprisingly, fear is a big factor. Those who are afraid to delegate worry that others will do a poor job or even do a better job than the manager, who will in turn look bad. If this is you, ask yourself if your fear is real or made up. If your own personal reputation is more important than results, your fear is ego driven.

Reason 2: Lack of know how

Surprisingly, many managers don’t seem to know how to delegate. Maybe it is because they have never seen delegation done effectively. More likely is that they are so submerged in the fine detail that they cannot see the opportunity right in front of their nose.

Reason 3: Playing it safe

You might have heard the phrase, “If you want a job done properly, do it yourself”. Sometimes that might be right and sometimes it might be completely wrong. We are all better at some things than others. Managers who try to be masters of everything think they are playing it safe. The truth is they are probably de-motivating their team, suffering from high levels of turnover and huge amounts of personal stress.

Reason 4: It takes too much time

Okay, let’s be honest, delegating takes time. However, it is a one-off time investment that pays back time and time again. Next time you notice yourself saying that passing something to someone else takes too much time, do the maths and see how long it will take to pay back the one off investment of time.

The Bottom Line

If you are serious about being a successful leader or manager, you need to delegate or learn how to delegate.


Source by Duncan Brodie

What Makes Up Effective Marketing for Business Owners?

What Makes Up Effective Marketing for Business Owners?


It appears as if everyone accepts another resolution, but once it boils down to it, it's YOUR response that's most significant. That's because you're the one who accepts to decide whether or not your marketing is cultivating; whether it's growing a favorable give back on an investment.

As a business proprietor, you may also be functioning with a business sector or marketing coach who's helping you on preparing your marketing program, formulating marketing campaigns and then realizing what opportunities you are acquiring and what they are to your business.

You could attend a marketing seminar or study a business article. You may even speak to your cousin's wife's sister's dad who upright happens to be a flourishing chief executive officer. Regardless of who you address for skillful counseling about marketing and additional views of structuring your business, it is authoritative to realize how you define marketing and how they view marketing so that you are forever comparing apples to apples.

What Marketing is not ….

Before we get into what marketing representatives, allow me to lecture a little about what it is not. Marketing is not your internet site; although your site is a component of your marketing. It is not promoting, although promoting happens to be a component of the marketing formula for numerous companies.

Furthermore, marketing is not straight mail, advertisements, fliers, pamphlets, yellow pages, seminars, or your company logo. These tokens are all things you might (or might not) apply during the method of marketing, but they are all definitely not marketing by themselves.

What Marketing presents ….

Marketing represents the action from which you adopt and keep clients. It calls for the method of extending to your objective audience to acquaint them to your business and make them well aware that you exist.

It calls for the technique of informing those potential clients that you recognize and understand their concerns, frustrations and wants; that you have formulated a result that they can trust on and that your answer constituents more beneficial than the other available alternatives for a mixture of rationalities.

Marketing represents the know-how by which candidates are incorporated into your business and become buyers for the 1st time; and it's the technique by which preexisting purchasers are conveyed with, backed and, finally, sold to on a current basis.

Marketing, equally it turns out, is another phrase for sales.
Yeah, you really need marketing to survive even if your business relationships are entirely on buzz referrals to adopt fresh business and if buyers come back to do business with you over and over.

Marketing is about how you communicate with your candidates and buyers. It's about how you speak to them (rather than "at" them) before, during and after the action of dealing with them.

Finally, marketing is about you. It's about establishing the technique of researching and buying a product or service and making it pleasurable. Execute it substantively and people will be beating down your door. Execute it badly and your business will, in all likelihood fall apart.


Source by Garrett M Burke

Benefits of Direct Marketing: The Personal Touch!

Benefits of Direct Marketing: The Personal Touch!


Direct marketing connects you directly with your customers. When customers receive a piece of mail addressed to them, take a phone call, get an email from you or see you or your sales representative in person, they connect with you and your business on a personal level.

Let's look at three aspects of the benefits of direct marketing.

Building Relationships

When you market directly, you build relationships. No matter what day or age, or how much technology we have, the core of all successful business strategies is building on a rock-solid foundation of interpersonal connection. Customers like to deal with a familiar face, a trusted brand, a known quantity. Contacting customers repeatedly reminds customers of your quality and lets them know you care.

Keeping Track of the Metrics

Direct marketing allows you to track your numbers easily. When you use different types of direct marketing, you can efficiently compile statistics and measure several different parameters, including response percentage rates, geography, demographics, psychographics, and timing. With this kind of specific information, you can reap the benefits of direct marketing more fully in the future by having a scientific, mathematically based way of selecting targets and gauging your timing more specifically.

Minimizing Competition

By marketing directly, you avoid immediate competitor response or counter-offers. Competitors may, of course, get wind of your materials, but they can not respond as quickly or effectively as they can to online campaigns, for example. Thus, your deals are likely to be the best ones around. When your customers are accredited to hearing from you directly, they are less likely to shop around and more likely to keep coming back.

These are three major benefits of marketing directly, but there are many more. To find out for yourself how beneficial it can be, set up your marketing campaign today!


Source by Stephen Gill

Advertising and Debt

Advertising and Debt


Being aware of advertising is essential in the battle against debt. We live in a world were commercialism reigns. "Look at how beautiful you will be in this" and "You will not be happy unless you have that". It is really a poison that many people fall sick to. (It being a poison if you really can not afford it) It is funny how so many people do not like being told what to do, teenagers especially, yet in reality its what advertising really does and all fall victim to it to some degree. To be a good advertiser, you have to make people think they need something but not that your telling them they need it. However the point of this article is not on how to become a good advertiser but rather to be aware of what advertising's affect on your wallet.

I find the people who find themselves in a debt trap have often gotten themselves into it by obviously spending more than they can afford. But why would someone cognitively go and do this? True could be it was a careless misunderstanding of what your bank account was looking like, or that you forgot there were other payments out there for the month. But for many, it was that they figured they could not live without a product or that it just tempted them to such a degree that they just "Needed to have it" or they "Owed themselves it" Yet what tempted them in the first place , advertising anyway?

Good advertising has a multiple effect, let me explain. If a company makes a product and it sells well from their initial advertising campaign, well suddenly everyone who has that product now is indirectly advertising for that product. A company loves this because of their ROI (Return on Investment) just increased without further help on their part. So if your neighbors have the fancy new garden accessory, or newly finished driveway, tile roof and you like neighbors, then your neighbors are indirectly advertising the product to you. So it is just good to be aware of the messages that the world can through at you. It is important to interpret each financial pull and put them in order of importance in your head. Sometimes just understanding why you might be desiring something can help you see it in a different light.


Source by Kevin Dunham

Agoraphobia Is Not the Opposite of Claustrophobia

Agoraphobia Is Not the Opposite of Claustrophobia


Agoraphobia isn’t the opposite of claustrophobia – but a lot of people think it is. In fact I used to think exactly that. I used to think exactly that even when I was suffering from agoraphobia. I was even offered the opportunity to join an agoraphobics group, but I said no because I wasn’t afraid of open spaces. I quite liked open spaces as long as no one else was anywhere near me. In fact if there was no other human being in sight, then that was OK as far as I was concerned. But that was all a very long time ago.

The translation of agoraphobia is ‘fear of the market place’, not, as many people think, fear of open spaces. The essence of the market place is people and human interaction. This is what is fearful. Places that agoraphobes typically avoid, or have problems with, are supermarkets, theatres, cinemas, crowds, parties. Places where a rapid exit might be difficult.

The fear is usually of showing oneself up in some way in the eyes of others. Typically agoraphobes worry about things like: vomiting (usually as a result of severe anxiety); fainting; having a panic attack; or suffering from a genuine health emergency like a heart attack. The concern is usually one of embarrassment – perhaps fainting and finding oneself on a supermarket floor gazing up into a circle of concerned faces who will insist on making a fuss and calling an ambulance.

Many agoraphobes manage to get by with a trusted helper who accompanies them when they need to go shopping or out socialising. This person is there to rescue them and take them home should anything bad, like a panic attack occur. But when that helper is not available life is very restricted.

If medical help is obtained the most likely result is medication with tranquillisers and anti-depressants. Neither of which actually solve the problem, they just enable a minimum level of functionality. The problem remains, like a monster in the wardrobe, waiting to show its scary face as soon as you turn off the lights,  or look the other way. So you are trapped. The medication keeps the monster locked in the wardrobe, but doesn’t get rid of it. Stop the medication and the monster is free once more.

Life as an agoraphobe is no fun at all.

So if you are agoraphobic and reading this I want to reassure you about a few things:

  • This is not a disease, but you can ‘heal’ it.
  • There is nothing physically wrong with you.
  • Your brain is as normal as anyone else’s.
  • The cause is the way you think.
  • The cure is changing the way you think.

Changing the way you think is not easy, but it is a lot easier than living the isolated, fearful, life of an agoraphobe.

When you think about the totality of the change you need to make, it seems an insurmountable task.

When you think about the single next step you need to take – it becomes not only possible, but relatively easy.

The first steps are the most difficult. Every step after those first few become easier. They become easier because you have the memory of success and knowledge that what you are doing is already making a positive difference to your life.


Source by Michael Hadfield

How To Do Affiliate Marketing: A Beginners Guide

How To Do Affiliate Marketing: A Beginners Guide


The majority of people these days have access to a computer on a daily basis. Anyone using the internet will soon realize that there are many ways of making money from web traffic. Most people tend to start with auction sites and sell items that they no longer want. But some people start to hear about affiliate marketing.

The opportunity to earn money from referring traffic to products. The compensation is usually contingent on the traffic being converted into buyers of the product or service. For sending the traffic, the affiliate receives either a flat fee, commission or even residual payment in some cases. Whatever the case, the question at hand is, "How can I learn how to do affiliate marketing?" The basics of affiliate marketing are as follows.

Page Rank.

The first thing you need to do is to choose a niche that you are interested in and are able to write useful information or honest reviews about. You should then consider if you are going to cover the broad aspect of the niche or if you are going to focus on one aspect or even just one product. For example, lets say you were interested in computers.

You could decide to cover the topic as broadly a possible, software, hardware, internet, etc. If you wanted to go into just one aspect you could consider doing just hardware. If you wanted to focus on just one product you could write about just one item such as the latest 27 "monitor from a certain company.


As mentioned above, you can focus on just one product from the start and write content that is purely about that item or service. You could also decide to write about a broad niche but heavily promote just one product or service. Your choice of product is going to affect what kind of commission you are going to earn. A low priced product may convert easily and quickly, but provide low affiliate payment amounts per sale. In this case you will need to make a lot of sales to make it worthwhile.

Some products will be high priced but low converting due to the price. The affiliate compensation will of course be higher and so therefore more lucrative if promoted to the correct target audience.


Your next choice is the location of your content. Some people will create a website from scratch to promote their chosen products. Other people will create a blog or even combine a blog with a static website. Some may choose to use free pages to write reviews or articles. Each one has plus points and minus points, but all can be effective.


Once your basic choices have been made, you will then need to create your content. Content can range from simple reviews to fully detailed articles about the product and company you are going to associate for. It can also be videos and pictures showcasing the product. Content is information that will be picked up in search engine results and showcased to your web traffic. Great content is the key to people trusting your site enough to follow the back-links. If your content looks like it is purely a sales pitch, then any reader who is looking for useful information will simply exit your site without clicking on your product affiliate links.

Create good content and you stand a better chance of earning money from affiliate marketing.


Once your content is created you will then be able to place your affiliate back-links in your content. These may be banners or simple text hyperlinks. The affiliate program you join will provide these and it usually just a case of cut and pasting the code into your content. The other area of ​​back-links you will need to learn about is back-links to your pages from other sites. For people to find your site in the first place you will need to place back-links, usually text links, back to your page.

For example.
You are writing about computers and have a back-link to your site in your signature on a forum. People on the forum enjoy your posts and click the link in your signature. This leads them to your site that has information and reviews that are linked to the product site. People read your content and then decide to click the link to a product. The product site has content that converts the reader into a buyer. You receive commission. That is one way of how to do affiliate marketing.

Page Rank

The more great content you have on your site that has back-links on other sites linking to it, the more likely you are to attain a high page rank from search engine results.

If you rank high …

Learn Internet Marketing – Unleash the Power of Technology!

Learn Internet Marketing – Unleash the Power of Technology!


If you are interested in starting a home business or already have a business in place the benefits to you to learn internet marketing are explosive. We now have the ability to reach potential business partners and prospects anywhere in the world. A well developed understanding of the tools and strategies available to grow your business are increasing everyday.

The advertising costs of old school marketing via newspapers, magazines, radio and tv can be very expensive and are time sensitive. The information and advertising we place on the internet in the form of blogs, video’s, podcasts, social media, classifieds, and many other are very flexible and are not limited to a specific location or specific length of time.

The effectiveness of our advertising can be tracked and edited at any time according to how well the current campaign is performing. Where else can you reach someone half way around the world in a matter of seconds. Customer service is a very important aspect of any online business. Be sure you have a toll free number and other contact information easily available to your customers. Personal contact will create a lasting impression and produce a long term word of mouth affiliate. It is also advisable to learn the proper etiquette and tactics available to attract customers to you and your business.

If you are interested in learning more about internet marketing it is imperative for you to find a good program and mentor to help you grasp the basics. If you are new and flying solo you will easily become frustrated with all the different aspects of online marketing. There are many free E-books available and many free sites that allow you to get up and running almost immediately.

I would recommend signing up for the different social networking sites and start building relationships and adding friends. Do not shove your business in their face as most people do, it is advised to start slow, look at their profile and comment on something more personal. This will show them you actually took the time to research their profile. Some of the best relationships for your business will be casual conversations that start on a personal level and eventually develop into a possible business relationship down the road.

The key to success in any online marketing business is building relationships. Build relationships with like minded people. Become a person of interest and value to your friends. As you learn internet marketing you will be able to offer important information that will benefit your relationships and at the same time build yourself up as someone who is reaching out to be helpful to others. It’s not about the sale, it’s about being a valuable asset to someone elses success. The sale’s will soon follow.

There is so to much to learn, start out slow and thoroughly understand a particular aspect before moving on to the next. Information overload is the main reason people become discouraged and throw in the towel before they even give themselves a chance to succeed. There is no better feeling in the world than achieving personal success and then guiding someone else to achieve the same end result. The internet is taking over the world, it is time to start learning and earning your share! Everyone deserves the life of their dreams!


Source by Mike Elliott