Month: January 2018

Email Marketing – Would You Like That Served With Double Or Single Opt-In?

Email Marketing – Would You Like That Served With Double Or Single Opt-In?


In the USA, Double opt-in has been considered now as Best Practice for many a year. However, many of you may be surprised to know that double opt-in is not a CAN-SPAM requirement, nor is it a requirement of countries which have the toughest legislations.

So why then double opt-in? What are the benefits of double opt-in and why have not other countries embroidered it as Best Practice as heartily as the USA?

In a nutshell, I believe that it is to do with the amount of spamming a country produces. Whilst there are some other benefits of double opt-in, the main benefit is that you have foolproof evidence that a subscriber has signed up.

This is beneficial within the USA for 2 reasons:

1: The USA in general has an Opt out legislation.

2: The USA has the 2nd highest amount of spammers worldwide.

The results of the above is that generally speaking, recipients in the USA tend to hit the 'this is spam' button rather than the 'unsubscribe' link, due to the more lax legislation, which requires respondents to unsubscribe rather than subscribe. Therefore, if you use double opt-in and are accused with spamming, you can, armed with your irrefutable double opt-in information for the complainant, approach the ISP when you're blacklisted and refute the charge.

However, this is not the case with countries which have 'opt-in' legislation such as UK, Australia, France, Italy, Germany and the likes … As their legislation is based on opt-in, rather than opt-out, the practice of reporting as spam instead of unsubscribing has not been as big an issue, which in turn generally reduces the chances of being blacklisted.

Therefore, due to stricter legislation and less spamming activity, other countries have not implemented double opt-in as stringently as the USA has – basically, because the need has not been there.

Before we go any further, let's look at some definitions:

Single Opt-in: Single Opt-in is considered as a subscriber registrants to receive email communications from yourself via either sending an email to you requesting to subscribe or subscribing using a form on your website. A confirmation or 'welcome' email may or may not be sent. I'm not sure about the percentage of legitimate marketers using 'single opt-in' VS 'single -opt-in with confirmation email', however from my observations; it would appear as though the major send either either an automated confirmation email (required by most ESP's) or a welcome email.

Double Opt-in (other known as 'Confirmed Opt-in' or 'Closed Loop Opt-in'): This goes one step further. Within the confirmation email, a request is made for the subscriber to click on a link to finalise their subscription request. Only upon clicking on this link are they subscribed.

Each side of this debate has legitimate reasons for their preferred choice, so let's look at the positives and negatives of each:

The Case for and against Single Opt-in (with confirmation email):

You retain 100% of your subscribers. Providing, also that you send a confirmation or welcome email, you should also be able to determine immediately whether the email which was used for the subscription was a functioning email address.

From a Business point of view, single opt-in's lead the way. As Ann Holland from MarketingSherpa succinctly stated:

"Professional publishing means running your company as a business. It's smart business to not put barriers in front of a sale (or opt-in).

"If I changed my company's policy to double opt-in – which would reduce our new monthly opt-ins by probability 50% – I would then lose substantial revenues.
Not every company can afford to lose 30-50% of their potential subscribers. It is easy and tempting to pass off the 'lost subscribers' as not being worth anyhow, as obviously they were not interested enough to reply, but there's enough evidence to support that it's not just due to lack of interest that they are not completing the double opt-in process …

Bill Nussey from Silverpop recently said: "And, in my view, the only way to make customers even angrier than sending them unsolicited email, is NOT to send them the critical email updates that they went out of their way to request."

According to MarketingSherpa's Email Marketing Benchmark Guide 2007 (USA based), only 37% B2C firms use single opt-in. It is interesting to note, and therefore to put into perspective that all reports are based on reports based on this article. Not only does this show the popularity of double opt-in in the USA, but also, many of these results, such as the above result, are USA specific and can not be taken as general worldwide findings.

The Case for and against Double Opt-in

Even way back in 2002, ClickZ was reporting between 40-60% losses and things have not changed much since then … all reports seem …

Creative Job Hunting – How To Access The Hidden Job Market

Creative Job Hunting – How To Access The Hidden Job Market


Do you, like most people, still just apply for advertised vacancies and register with recruitment consultancies when you're looking for a new job? Did you know it's estimated that as many as 70% of jobs are not advertised? That's why it makes much more sense to be creative in your job search, and to try and unlock these unadvertised openings. You can take two main approaches to finding unadvertised vacancies. You can either make a specific application – where success will depend on how well targeted your application is. Or you can use your networks to find out about possible openings.

What is networking?

Many people dislike the idea of ​​networking and feel uncomfortable about it. They worry that it's all about going to networking events and having a heap of business cards thrrust at them. The truth is that networking covers much more than this. All of us already network at an unconscious level when we ask friends, family or collections to recommend garages, hairdressers and decorators. Networking simply means making links from people we know to people they know. Your current network will probably be made up of contacts from a whole range of different groups – family, friends, current and past work collections, clients, clubs and voluntary organizations. The list goes on.

Brainstorm it all

To get things underway, write down all your current contacts. A good way to approach this is to put your name in a circle on a sheet of paper, and then other circles around it – with all the different groups that you're a member of and the names of the people you refer to these. You'll probably be amazed at the number of people you know. Most people have at least 50 contacts in their network. Remember also that each of your contacts probably has around 50 contacts of their own. This increases the range of your network even more.

Making your network work

It's probably not a good idea to just tell everyone that you're looking for a new job. That smacks of desperation. The trick is to be aware of how the people you already know can help you to move into your chosen field. Your aim should be meet qualified people in a specific industry, or area of ​​career focus, to find out more about what they do. Your initial networking goal should be to get information and referrals, rather than a job. Identify the people you know who might be most useful for finding out more about the new position, industry sector or company you would like to work for. Arrange meetings with them if possible. The easiest way to approach this is to ask contacts who have leads for you to send an email or call the relevant person before you get in touch. When you call, briefly outline the reason why you'd like to meet. Ask for a short face to face meeting which will take no longer than 20 minutes. Always bear in mind that networking should not just be a one way experience. Look to help others as well.

Structuring information interviews

During your discussion, ask key questions about the role, industry or company. Find out what the person you're speaking to enjoys most about these areas, what future changes there are likely to be and the best way to get into various roles. Ask for the names of other people who may be able to help with your research. Do not ask any questions that are directly about your job search – for example, wherever there are any vacancies at the moment. Do not take a copy of your CV. If a post is mentioned and the discussion seems to be changing into a job interview, then ask to come back at a later date for a proper interview.

Follow up

Keep records of all your discussions and follow up on any additional contacts. Send a short letter or email thanking the person you spoke to for their time. If you repeat this exercise, your range of contacts in your chosen industry will increase significantly. So will your chances of finding out about job opportunities before they ever get advertised.

In this way you can make networking a key part of your job search strategy.


Source by Jacqui Mitchell

Affiliate Marketing Strategy – 3 Ideas to Ensure Your Success

Affiliate Marketing Strategy – 3 Ideas to Ensure Your Success


Planning is essential to everything we do in life. Affiliate marketing, a way to earn money by acting as the middle man and helping people purchase products from sellers, is no different. Without any sort of affiliate marketing strategy the chances of being successful and making a profit will definitely decrease. Lucky for you I'm going to give you the 3 big strategies that will increase your chances of success and separate you from the rest of the crowd!

Affiliate Marketing Strategy 1: Articles

The easiest way to promote your products is to start using article marketing. All you need to do is write original and informative articles on topics that relate to the product you promote. Make sure you optimize your articles for the search engines by finding words that you think people will type in to search engines to see through your article, making sure it still flows. You will find most article directories allow you to add a biography box at the bottom of your article. Simple say a little about yourself and invite the reader to your website to make the article a free way of getting visitors to view your products and other information you wish to share. Definitely an affiliate marketing strategy you need to know!

Affiliate Marketing Strategy 2: YouTube

It's hard to beat the potential of YouTube when it comes to marketing your products to the world. For some of us, writing an article may be hard. So why not tell people about your product instead of writing about it instead? A YouTube video is also more personal and there are far fewer restrictions on how you can market your video. All you need is a webcam and a screen capturing program (there are some free ones on the internet) and in no time you will be reviewing products and giving people information through YouTube, leading people to the products you market. This is definitely an affiliate marketing strategy that is useful!

Affiliate Marketing Strategy 3: Forums

Developing a presence in the niche you are working in on the internet is very important. If you have respect more people will trust you. A good way to gain this type of authority is to be part of the forums that focus on your niche. There are plenty out there on the internet, so just have a look around. Forums are also a great way to learn more about the market to which you sell, which will make you a better affiliate marketer and article writer. Most forums allow you to add your own signature box under every post you make. Links are usually allowed. Simply link to your products and post genuinely and offer good help and you will have another source of traffic. A good affiliate marketing strategy to know!

These three strategies separate the successful from the failures. Now that you know these tips there is no reason for you not to be one of the success stories. The only thing that will hold you back is yourself. As a famous Hindu saint once said: "No power in the universe can withhold from any one anything he really describes". Good luck and have fun!


Source by Shiva Ramasamy

Can I Make Money Out of My Digital Photos?

Can I Make Money Out of My Digital Photos?


Many ask this question. The answer is that most likely you can – but the amount of money you can make varies a lot and it depends on the unqueness of your photos, their quality and your selling abilities. Here are a few hints and concepts when it comes to making money from your photos.

First of all you need to set expectations as to how much money you can make. This article is for readers that are looking to make some extra cash from their photos not looking to turn their photos into their main stream of cash. Such extra cash can be used for example to cover the spending on their photography hobby or selling photos can just be a fun experience.

One thing you can try to do with your photos is to sell them online. There are many websites that let you sell photos. The basic idea behind most of them is simple: they let you upload your photos, showcase them and set their prices. The site users can browse through your photos and purchase the ones they like. Addition features allow users to write comments about your photos. This is a fun way to get feedback from viewers and to connect to new people with the same interests as yours. Some of these sites are free to use and only collect a commission from the proceedings. Other sites charge a setup fee or a membership fee. Examples of such sites are: and

In addition some sites allow you to set two prices: one is for a non exclusive right to use the photo – this is the price someone pays to download the photo and use it – while others can download the same photo and use it too. An exclusive price is usually much higher and means that once a user buys the exclusive usage rights for the photo you can not sell it to anyone else (or use it yourself). Once a photo is sold under the 'non exclusive "option – it can not be exclusively purchased.

You can also decide to build your own website to either sell your photo on it or make money from advertising on the site. If your photos are unique and can attract viewers you can create a blog or a site with your photos along with some text describing them and the story behind taking them. Spread the word about your site to your friends and family and post information about it in forums and chat boards. Once you generate traffic add advertisements to your site. To create your site you can use tools such as and . To place advertisements you can use syndication networks like and

Another more conventional method is to sell your photos in coffee shops and galleries. It requires more legwork and a more significant upfront investment. Print and frame a few of your best photos. Go to local galleries and try to convince them to showcase your photos. It is best to start with just a few prints to minimize both your risk and the risk the gallery takes. Another option which can work better for amateur photographers is to visit coffee shops and restaurants and convince them to hang the photos on their walls. It is very common today for such places to hang "photographs for sale" on their walls. This is a win-win option for both the coffee shop or restaurant and you. They get high quality free photos and provide their customers with an extra service buying photos that they really like. You get free exposure while most often only paying a commission from the proceedings.

Copyright is one issue you should consider when selling or posting your photos online. Copyright laws vary from state to state and country to country. Make sure that you check beforehand that you do the rights to sell or post your photos online.


Source by Ziv Haparnas

Best Digital Marketing Services for Growing Your Business

Best Digital Marketing Services for Growing Your Business


Digital marketing companies are flourishing these days, because people have changed their way of searching and buying information, digital marketing companies work according to the customer’s requirement, they understand the nature of business and work accordingly. These firms should come up with unique and innovative ideas to upgrade the company’s brand image. Digital marketing requires various activities like SEO, SMO, Content Management, Ad-word etc. These organizations analyze the company’s marketing strategy and develop a plan according to the strategy. They basically use every digital platform for branding the company. These companies also develop a responsive website for a company so that they can give ideas about the company. The website gives authenticity to the company at the digital level, your website helps you to get ranking and receive feedback from customers. Nowadays, most major organizations seek help from digital marketing firms to increase sales of digital sales. These companies also analyze the company’s Google ranking and work accordingly.

Content Marketing

Content marketing aims to attract and retain consumers in order to continually build and consume relevant and valuable articles with the intention of changing or improving the behavior of consumers. Successful content is communicating the right message to your customers at the right time.

Search Engine Optimization

SEO is the process of increasing the organic ranking of the website with major search results on the search engine. The process of improving a successful search engine optimization (SEO) campaign, carefully selecting, relevant, keywords that make the on-page optimization famous for search engine algorithms Will be designed for as it will be.

Social Media Marketing

Social media marketing means social media websites such as Facebook, Google+, LinkedIn, Twitter, YouTube, Tumblr and Blog – the process of site traffic or attention through social media websites. Social networking platforms allow individuals to interact with each other and build relationships with customers. SMM essentially includes activities, including social sharing of articles, videos and images for marketing purposes..

Email Marketing

Send newsletters, create great email campaigns, and keep in touch with your contacts and consumers. Email marketing is a very important Internet marketing tool, without any successful online promotional effort, including database or bulk email marketing and newsletter services have not been completed.

Display Network

Display Network is a collection of websites – includes Google sites like Google Finance, Gmail, Blogger, and YouTube – which show AdWords ads. In order to make one of the most cost-effective forms of advertising specifically, the Display Network uses the AdWords ad network, which includes all Google websites such as Blogger, YouTube and Gmail etc. Its most cost-effective way ensures that you pay only when your campaign works out!


Source by Jyoti Vidhani

The Benefits of This Small Business Marketing Method

The Benefits of This Small Business Marketing Method


In this digitalized world, technology has made it very easy to reach your targeted audience.

Small business owners are always looking for marketing that is credible, measurable and cost-effective!

Email marketing is imperative for the success of a business. What problem most businesses face? Simply said, most businesses don’t know how to do it right. Picking the best online marketing software for mass email has a direct impact on the success of your marketing campaign.

What is Email Marketing?

Email marketing is a term defining the action of businesses sending a message. This message is sent to a group of people through the electronic mail. It includes advertisements, sales or solicitation. Any email that helps in generating customer loyalty and trust in the product. Therefore, email is an efficient way to stay in touch with your customers and promote your business.

Moreover, with the help of small business email marketing, you can easily reach a wider range of clients. This saves money and time and provides a go-to database you can tap into when you have a special promotion or product announcement. It can be said that there is no guarantee that your message will reach 100% of your targeted audience, but then again no online marketing can guarantee that.

Let’s take a look at 10 reasons why sending email tops any form of online marketing.

Small business email marketing is beneficial for all the business regardless of their size.

  • Email has a Larger Reach

Most of the people believe that social media is the best way to reach an audience. But they don’t understand the importance of email. In 2013, the total number of email accounts was 3.9 billion. According to Radicati, there was a prediction that number of email accounts by 2017 will be 4.9 billion.

Furthermore, it can be said that email is the currency of the web. The reason is that whoever is online has an active email ID. Thus, there is no way better to than email to reach a wider range of customers. Email is growing at an exponential rate.

  • Creates Brand Awareness

When you send an email to your clients, you are exposing them to your brand and business. With the help of strategic planning and smart design, your business will build value with ongoing email campaigns. This will lead to you staying at the top of your customer’s mind. Further, it will increase the chances of potential customers to buy your products. As a result of this, you can turn the clients into loyal customers.

  • Cost Effective

What is the most appealing benefit of email marketing? It is the return on investment as the businesses does not have to incur postage fees or advertising fees. Email grows your list and contact database with each campaign sent or email list purchased.

  • Segmentation

With the help of small business email software for marketing, you can send emails to subscribers who meet the specific criteria. For instance, there is a sale of sports goods. The email can be sent to those customers who have an interest in sports. A report stated that those who used segmentation in the email have improved the chances of engagement.

  • Call to Action

Another benefit of email campaigns are that it calls to action. Email marketing is a great tool for taking advantage of impulse buying. It allows the customers to see a good offer and buy it within just two clicks. With a great call to action and link to check out, email newsletters can increase sales.

  • Easy to Track

It is easy to see where you are doing something wrong in email and sending multiple campaigns with different subject headers is a great way to split test and see what’s working best for your particular email list. This small business marketing software lets you track, conversion and click through rates. This provides is a chance to see how the campaign has improved. Moreover, if there is something wrong, you can easily and quickly correct the mistakes.

  • Result Seen Immediately

When a business sends an email, they can witness the results in few seconds. A great sales marketing plan is 24-hour sales. It forms a sense of urgency and convinces the subscribers to take action immediately.

  • Easy To Create

To make email marketing successful, you don’t need a huge team. You can without any trouble create an email campaign with the help of templates, images, and logos. Then simple paste or write in your message and call to action. A great email marketing software will also track your opens, and clicks and provide complete statistics.

  • Shareable

The customers can easily share the best offers and ideas with their friends and family. They can do this just with a click of a button. Apart from this, your customers can …

Mobile Content Market Trends and Opportunities 2011 – 2017

Mobile Content Market Trends and Opportunities 2011 – 2017


The mobile content market covers many forms of media such as music, text, pictures, videos, etc. These media forms can be accessed using a mobile device which can be a smartphone or tablet handheld device. Devices such as iPhone, iPad, and Android devices have transformed the way consumer access content.

Mobile Content Market Drivers and Opportunities

The demand for mobile content is growing rapidly. Various factors attribute to the growth of this market.

Market Drivers

Rapidly increasing disposable imports, innovative products and technologies, and mobile devices with advanced features tend to boost the growth of this market. Decreasing prices with the competitor's product with increasing mobile bandwidth and speed has also supported the growth of the mobile phone content industry.

A market intelligence firm has stated that the global and the US mobile phone content market was worth $ 6.5 billion in 2011. It is anticipated to reach a total value of $ 18.6 billion in 2017, with a CAGR of 19% during the forecast period of 2011 to 2017.

Market Opportunities

On the other hand, factors such as decreasing market share of US sales of ringtones along with distribution and marketing challenges hamper the growth of this market. However, the industry has many opportunities which will increase the revenue shares of the market.

Joint ventures between publishers and marketers and the role of devices and network in the mobile content industry will provide further opportunities for key players in this market. In addition, trends such as growth of social networking and availability of multiple options for substitute products in mobile content industry will support the growth of the market. Key players also have untapped opportunities in the sector of free and fee-based mobile phone content services.

Segmentation of the Mobile Content Industry

The global market for this report is segmented in two major parts which are the revenue-generated and user-type. These two segments are further divided into mobile games, mobile music, and mobile video.

Dominant Mobile Games Sector

The same market intelligence company has stated that the mobile games sector is expected to be the largest segment in the industry and reach a value of $ 11.4 billion by the end of 2017. Mobile games sector was the largest market sector in 2011 with a revenue share of 53.3%. It is predicted that this segment will further solidify its position in the overall market with a 61.7% market share by the end of 2017. The mobile games market worldwide was worth $ 3.5 billion in 2011 and will amount to $ 11.4 billion in 2017 with a 21.9% CAGR during the forecast period.

US, the Dominant Regional Sector

According to geography, the global mobile device market is segmented into US, Europe, Asia-Pacific, and Rest of the World. The US market for mobile content stand out as the largest regional market with an impressive revenue share of 30.3% in 2011. Faster adoption of mobile content in US will consider increase the market share to 41% by the end of 2017.

Mobile Content Marketing Trends

It is predicted by market analysts, that in the coming few years the mobile market's revenue will double than the current figures within a year.

Consumer Trends

Consumers while buying mobile device content tend to compare content features, smart devices, and innovative technologies in the market. This factor tends to impact the mobile content industry tremendously. The demand for mobile content will continue to grow in future as more mobile devices arrive every month on the market.

Mobile Optimized Sites Vs. Apps

In addition, the competition is growing between mobile optimized sites versus mobile-native content. This trend is one of the largest struggles for mobile content provides whether to invest in mobile optimized sites or to invest in mobile-native content like apps.

According to Forbes, one of the key components to monetizing the mobile content is by selling apps. However, selling apps for two dollars a piece is not the only way to make apps profitable. Selling ads is one of the way companies can make profit.

Browse the full report with TOC:


Source by Nitin R Sirsat

Public Relations for Hockey Teams

Public Relations for Hockey Teams


Public relations for the game of hockey is not as easy as it used to be. Today, more and more parents are concerned that the game of hockey is too bloody and too violent. It isn’t really however, in the United States of America we are trying to develop young people with good sportsmanship and trying to create all athletes is equals.

Perhaps this is part of the political correctness, which is weakening the American society and making our children weak as they grow up into adults? Perhaps this is the political correctness, which is weakening the American spirit and causing problems in the work force, where individual employees will not take the initiative and executive upper management refuses to make important decisions in order to grow the company.

Nevertheless, public relations for hockey teams needs to take into consideration the sportsmanship issue and the violence because this is a way that the society is moving. In Canada is a huge problem as hockey used to be such a great sport and now many of the political correctness crowd has shied away from such a wonderful sport due to the violence.

So how can a public relations specialist and publicity team bring people out and back to the hockey games? Well, hockey is a tradition in many of the Northern states in the United States and in Canada and it would be important for public relations specialist to understand this and promote hockey like it is a family event. Perhaps you’ll consider this in 2006.


Source by Lance Winslow

Google AdWords – How to Bid Lower and Get a Higher Ranking!

Google AdWords – How to Bid Lower and Get a Higher Ranking!


Google AdWords has become the main contender in the field of Pay Per Click Advertising. While there are a number of Search Engines that offer PPC advertising, Google is surely the one you want to concentrate on when it comes to your PPC education.

When you master AdWords then tackling the rest of the PPC world is not going to be so difficult.

The place to start is always with your Keyword Research.

The aim is to find Keywords that not only have a good search volume, but also give an indication that the people searching for those terms are looking to buy. This is critical.

Research clearly indicates that ' buyers ' will type in 3 or more word-phrases. As an example, 'stock trading book', or 'learn stock trading'.

So to get started, head on over to Google's External Keyword Tool, (do a search in Google and it will come up). This is a great place to start your research, and of course, even better, it's a free tool.

Type in a common term of your business or niche. For the sake of this example, we will use 'stock trading'. You will need to type in a captcha, then hit the ' Get Keyword Ideas ' button. You will then have a list of related keywords with search volume for the previous month, as well as some other statistics and useful information.

You can see a drop down menu, on the upper right, which gives you the option of what information you can view. You can show or hide things like the Search Volume, and even the Estimated Avg. Cost Per Click.

You should also see another little drop down box that lets you choose the type of search you want, broad, phrase, exact etc

So this should give you all the information you need to work out which keywords will be best to start off your campaign. Not forgetting to keep in mind what it is people are looking for, when they type in that search phrase. What do you think is going through the mind of the searcher? Is it a ' buying ' phrase, and then make sure that it is not too competitive and that there is enough search volume. Remember, that fewer qualified leads are better than a ton of general non-buying leads!

Once you decide on some keywords you want to go and create your campaign, and to start with you only want to have 1 to 5 keywords for each adgroup. Your ads need to be very keyword specific so you only want keywords that are derivatives of the same phrase. This will make it a lot easier to create targeted ads as well as a targeted landing page.

The Secrets To Bidding Lower But Getting A Higher Ranking.

Google AdWords considers your placement of the search pages, primarily based on 2 factors:

  • How much you bid and
  • How much your ad get click through

They will actually give you a better placement even though you pay less than your competitors, but there are a few 'tricks' to making that happen. For a start, Google wants to see people clicking on your ads; the more clicks you get the more they will like you!

So what is the best way to achieve this high Click Through Rate (CTR)?

It used to be suggested to bid low and work your way up, but now the opposite is true, bid high and work your way down. There is absolutely no point in paying a low bid price if you do not end up on page 1. If you are on page 2 or deeper then you can forget it, you will die a fast PPC death. You do not need to be in the top position, on page 1, but you do not need to be on page 1. Almost anywhere in the first 8 to 10 places should be fine. So gauge your bids according to the position you can get on the first page.

When you are starting your campaigns, don not choose the contextual targeting option. Contextual targeting makes your ads display on related Google partners content sites and these may have no relevance to your search term, so you may end up paying for a lot of useless click-throughs.

When you are just getting going with your campaign, in fact until you either ditch it as a dudd or it turns out profitable for you, you want to make sure you keep a close watch regularly so you can track and tweak your campaigns. If you notice a higher click through rate then you might try reducing your bid price, then monitor some more. Over time this will help you gradually reduce your costs and get you higher in …

The World Famous Poetry Anthology Scam

The World Famous Poetry Anthology Scam


Succeeding as a writer is a very hard thing to achieve. Unfortunately there are those out there willing to take advantage of writers and exploit their dreams of being published. A popular scam in print and online is known among other things as the Poetry Anthology scam.

The way it works is a struggling writer will stumble upon an advertisement for a poetry contest. This advertisement can be online or in a print magazine and will appear to be a legitimate writing contest. They may use fantastic claims of a valuable grand prize and promise that the winning entry, along with all the entries deemed to be finalists will be published in the anthology. Usually the ad will go on to describe how respected and well read the anthology is, even though you would have a hard time tracking down someone who’s heard of it.

The fact that the contest is free to enter will insure it has an air of legitimacy, after all how can it be a scam if they aren’t charging you to enter the contest? The only mention of money is that winners and all finalists will required to purchase a copy of the anthology, that’s not all that restrictive as what author wouldn’t mind buying a copy of an anthology they won a contest to be in? The scam rears its head in the fact that everyone that enters the contest ends up being a finalist, therefore they are required to purchase the anthology, and the price charged for the anthology is rather high. Writers end up paying a large fee to view their work published in an anthology that is filled with, most often, mediocre poetry and writing written by others who have also paid the substantial fee.

The publishers, or contest runners, have no intention to publish a well respected poetry anthology. Their only goal is to convince as many people as possible to pay the high dollar price for the book. Most of the time the book is actually printed and the publishers make a handsome profit off of sale of the books to everyone who entered, after all, remember everyone who entered was a finalist. Seldom are more copies printed than needed to distribute to the supposed finalists.

Other signs that indicate the poetry anthology contest is a scam are:

Many times the contest will be advertised in non-literary places, venues that would make you later reflect, why would they advertise a poetry contest in a magazine or website like that?

The name of the contest sounds very much like the name of a very real and famous contest or literary magazine.

Often times, though they claim previous winners have gone on to bigger things, they will not display the names of the previous winners of the contest for fear that someone will notice that these writers are not judged favorable in the literary field.

Another sign is that they are only accepting short submissions to be judged and printed in the anthology. This is for the financial gain of the publishers as it makes the book shorter and cheaper to print.

There are a number of legitimate contests and publishing houses to pursue getting published in, but generally these opportunities will be well known and carry none of the signs of the scam described above. Anything that requires you to pay money up front for a chance at something has a good chance of being a scam and should be investigated before any commitments have been made.


Source by M. Allen

Internet Marketing SEO Consulting, Is It A Smart Investment for Your Website

Internet Marketing SEO Consulting, Is It A Smart Investment for Your Website


The concept of using an expert SEO Consultant company to help rank your website in the major search engines like Google, Yahoo, and MSN definitely has a slight intrigue.

Having a Internet Marketing SEO Consulting service taking care or even training your staff in proper site analysis, keyword research, link building, site optimization as well as putting together an ethical strategy indeed does have a price.

Is this investment into your website or online business worth it to you?

Search Engine Optimization is not rocket science but indeed involves a process that should be understood before someone ventures out into the dark by themselves.

You definitely could learn the process and concept of Internet Marketing SEO. After studying how the process works, implementing the techniques learned, understanding what strategy works best for your industry, testing, and understanding and correcting mistakes made along the way.

Staying on top of the frequent changes in the search industry and realizing that what worked today may not work tomorrow.

What if you could have the Internet Marketing SEO sides of things taken care of why you concentrate and focus your time on what aspects you know best about your business?

SEO Specialist have already made the mistakes and have the know how to correct errors. They tend to understand Internet Marketing changes and how to counter them. SEO experts also have the experience in putting together as well as implementing what will work right the first time.

SEO Consulting is a type of service that tends to continue to pay for itself long after the techniques, tools, promotion, and overall search engine marketing has been put into place.

The possibility of your website receiving the benefits years after the initial investment is what makes SEO consulting a business decision that may prove to be a smart one.

There are things to consider when looking for an SEO Consultant like whether there website ranks for industry terms themselves and whether or not they are employing ethical practices. Spaming may get your site banned so be sure to ask questions before you decide after all this is an investment into your business so you want to be sure that it will benefit you not damage you.

There are low cost SEO Consulting service options you may want to consider like looking for an up and comer into the Search Engine Marketing industry. These young hungry professionals are looking to make a name for themselves and may cost more than half the price of a Internet Marketing veteran.

Although there are disadvantages when choosing a new comer like experience but there talents should not be overlooked.

You invest in your business every day from your time to the decisions you make to promote your business like platforms such as: Newspapers, Television, Magazines, Radio yet some of the biggest returns on your investment may be still waiting for you on the Internet and in Search Engines.


Source by Wayne Hagerty

Internet Marketing Training – The Key to Internet Profits

Internet Marketing Training – The Key to Internet Profits


Have you just started your own internet business and are confused about the best techniques to market your business?


Do you have an internet business that is going nowhere?

If either of these questions apply to you then this article may be for you.

Training is one of the most important elements, if not the most important element, of creating a successful internet business. There are many training resources in the internet marketplace today, but many are either too expensive or a waste of time.

How do you find a training package that meets your financial and information needs?

Personal Observation

Take some time to view websites that interest you. There is an art to internet marketing. Notice what you like about sites that tempt you to buy. What intrigued you about the site? How it is designed. Is it easy to read? How does the site draw you in?

Personal observation is one of the most important aspects of internet marketing training. Always be aware of headlines, fonts, colors, keywords, and wording. Does the site speak to you on a personal level. Never underestimate the power of personal observation.

Free Articles

There are many free articles that aid in the training process. Many give great information, but they are limited in the amount of information they can give in the scope of a 400 to 800 word article. The more articles you read the more information you can garner. I have learned some great information from free articles.


There are many informative ebooks on marketing subjects. Some are excellent and some are nothing more than advertising in a book. The advantage that ebooks have over articles is they are not limited to strict word constraints.

Video Training

One of the fastest growing forms of training is video training. And for good reason. Video training is the quickest training method. If you are in a hurry to monetize your site then this method is definitely for you. It is far easier to learn a task by seeing it performed than by reading how to perform the task.

There are many video training programs, but most good training video programs are almost cost prohibitive…but there are a few video programs that are excellent and cost-effective. A good cost-effective video training program is worth its weight in time and money savings.


Each method of training has its advantages and drawbacks, but good training is necessary for internet marketing success.

Copyright 2010 J-me


Source by Mark A Brown

Why Article Marketing Should Be Part of Your Marketing Strategy

Why Article Marketing Should Be Part of Your Marketing Strategy


If you've done any research of online marketing methods, I'm sure you've heard about article marketing. But have you considered why you should add it as a tool to your online marketing kit?

After all, writing articles can take a lot of time, and not just the writing or editing part. To do it properly, you need to do keyword research first and that in and of itself can be a time consuming task unless you have a specific tool for the job.

So why SHOULD you consider article marketing as part of your overall strategy?

In order to answer that question, a little bit must be said about why people buy. Generally speaking people do not buy because they love spending money. They buy something that will solve a specific problem. And they absolutely hate to be sold to, preferring it to own their idea to buy.

Your job then, is not to sell to them but to make it so they believe they are the ones that came up with the idea to buy from you. This is know as "attraction marketing." Let's say for instance, your potential customer needs to drill a hole. What you want to do is show them the best method to get the hole they want by positioning yourself as an expert on all things "hole-y." If you can do this, then your customer will buy your drill. A far better method than trying to compete with other drill sellers on features or price. Remember, people want better, faster and do not need care about features. Give them tips, show them best practices and they will convince themselves to buy your drill.

So what does the above story have to do with article marketing? Simple. The purpose of article marketing is twofold: first, you are branding yourself as the expert in your field, by giving away solid useful information for free and second, you will generate a long term traffic based on your keyword research. There are articles I've written years ago that still pull in traffic and sales.

Finally, article marketing is one of the cheapest forms of traffic available. Do not have time to write? Outsource. There are many freelance sites with writers available to do the work.

The beauty of this method is the fact that once you've written your articles and submitted them to article directories such as GoArticles or Ezine Articles, they can be re-purposed into any number of different materials, from a blog, to a Squidoo lens , and you can social bookmark them to generate even more traffic. You can also use them as a basis for videos and upload your videos to Youtube. In short you can use the articles that you write for many different facets of your marketing plan. And of course you can (and should) post all your articles to an archive section of your site.

Article marketing is not and should not be a "once only" method of traffic generation. To truly see the benefits, it needs to be an ongoing, consistent practice. True, article marketing does take some effort, but the results you will see will make it worth your while.


Source by Pat Plank

Marketing E-Commerce Business or Online Boutique on a Dime

Marketing E-Commerce Business or Online Boutique on a Dime


One of the biggest challenges small businesses face is using their limited marketing dollars in a way that will bring the best results. Luckily for online businesses like an online baby boutique or web-based jewelry shop, marketing a business online does not cost much when done right. After helping other companies with social media marketing and running my own successful online boutique, I have learned a few online marketing tricks that I want to share with you. In this article you will discover how to get the most out of your marketing dollars as well as how to turn your customers into brand ambassadors.

  1. Focus on SEO. One of the most important marketing decisions you can make is investing into your website's SEO (Search Engine Optimization). However, beware of SEO companies that promise quick results and focus primarily on link building. Before hiring a company, do some SEO work yourself. First, do your research. What search terms do your potential customers use when looking for your products? What search terms do your competitors rank for? Second, work on your onsite SEO. Optimize meta data. Write good quality content that includes search terms you want to rank for, lots and lots of good quality content. Develop internal links between the pages of your website. Optimize images and videos for search engines. Finally, start the groundwork for your offsite SEO by developing relationships with bloggers and social media influencers to earn quality links from reputable websites.
  2. Learn how your customers use social media and the web. To get the most out of your marketing efforts, you need to understand how your potential customers look for your products and where they like to hang out and socialize. For example, if you sell boutique girls clothing, looks for kids fashion forums, parenting Facebook groups and discussion boards for moms. Which social media platform do they use the most? What kind of content do they prefer? Getting answers to these two questions will allow you to deliver content that has the most effect on your potential customers through social media channels that they use the most.
  3. Separate your potential customers into niches and appeal to each niche separately. If your website sells car parts, you can separate your customers into performance, classic or luxury car enthusiasts. An online boutique offering kids clothing, can appeal based on occasion (weddings, birthdays, first communions, etc.) or based on the age of a child (boutique baby clothes, boutique girls clothes , boutique clothes for teens). Each customer niche may have different needs and use social media differently.
  4. Turn your customers into ambassadors. Give your customers an incentive to promote your online boutique. Whether it is through a photo contest, giveaway or an affiliate program card, encouraging your customers to mention your online boutique on their blogs and share your content will ensure exposure to more potential customers at the minimum cost.
  5. Start a blog. Your blog is another great place to feature keyword-reach content, sharable images and videos, build links to your site as well as drive traffic to. Use your blog to the fullest by giving your online boutique a human face through personal posts. In addition to product and sale announcements, you can publish "behind the scenes' posts, feature your team members and share personal pics.

I hope these tips will help you get the most out of your marketing dollars and drive your online boutique or e-commerce business to success. Let me know if you have any questions and share your own tips and tricks!


Source by Tatiana Tugbaeva

How To Get FREE Publicity For Your Drop Ship Products

How To Get FREE Publicity For Your Drop Ship Products


For many online business owners getting customers can be a daunting task. This is a real problem that has plagued the online business world for years. After all, if you are in business you will need to invest in paying for ads in magazines and online if you want to get any customers, right? Wrong!

I am going to show you how you can get your drop ship products featured in countless national magazines for free.

Have you ever heard of new product announcements? A new product announcement is where an editor of a magazine will feature your drop ship product for free in their publication. In this new products section the editors will include a brief description about the product, the picture of the product, and your contact information (usually your website and phone number). With a free ad in a national magazine you can easily explode your sales quickly.

But keep in mind that you cannot just submit any product to any magazine and get great results. This is where some savvy marketing comes into play.

First of all you must target the right magazines for the product you are promoting. Let’s just say for example you are selling a novelty motorcycle lamp and you know that if you could get the word out about this item it would be a huge hit. Well what do you do? You are going to contact the editors of motorcycle magazines about your product. It is important to understand that you must find the right target markets for your products. If you sell an item for brides you will want to target bridal magazines, if you have an item for pets such as a pet bed you will want to contact pet magazines. You do not want to do a shot gun approach where you submit your release to every possible magazine category and hope something will stick. Keep focused on a specific target market and you will be very successful.

Next be sure to get your drop ship supplier’s permission to send out a new product announcement. Why do you need your supplier’s permission? Because not every supplier is willing to let you promote their products for them through the use of publicity and if the product is brand name specific you will not be able to promote the item at all. The problem with name brand products is that you do not have nor will ever receive permission to promote the products through the use of free publicity, only the owner of the product can do that, which puts you at a huge disadvantage for making any money selling these types of products on the web.

You want to stick with items that are non-branded. Also keep in mind that the supplier may decide to do the publicity themselves especially if they are also retailing their own products.

It is best to find suppliers who DO NOT sell to the public, but only to their distributors for this very reason. After all it is pretty hard to compete against your own supplier and if the supplier is not willing to allow you to do publicity you may want to think about moving on to a supplier who is easier to work with and won’t try to be your competition.

Now most suppliers only deal directly with their distributors and do not sell to the public. Because they don’t sell to the public they encourage their distributors to promote through advertising and through the use of powerful marketing techniques such as publicity. Now most suppliers will jump at the opportunity for you to use publicity to drum up sales. But first you must get your supplier’s permission before you go forward. Here is what you do.

All you will need to do is send an email to your supplier and ask them if you can have their permission to promote their products through the use of free publicity. It is important to point out the win-win situation, that when you get orders they get orders. It is simply a no-brainer. Most will not have a problem with this and in fact they will encourage it.

Using this powerful marketing technique can catapult your business from a lack of customers to an explosion of customers almost over night. Remember it is important to target the best magazines for your drop ship product and be sure to get your supplier’s permission before you submit the new product announcement to the magazines.


Source by D. Maculan

The Stock Market Vs the Forex Market – What's the difference?

The Stock Market Vs the Forex Market – What's the difference?


The FX market is also known as the foreign exchange market. Trading between two countries with different currencies is the true basis of the Forex business model. Currency trading has been around for over 30 years, as it was established in the early 1970's. The trading or selling of contracts is not based on any one business and it does not involve investing in just one business. You are simply trading currecnies for profits.

The currency market and the stock market are very different business models. The difference between the two is the amount of trading that occurs. Millions upon millions are traded daily on the currency market. It is estimated that the daily amount traded is around two trillion dollars. That amount is way higher than the amount traded on the stock market daily by any country. The forex market has involved with governments, banks, financial institutions and other similar types of institutions from other countries.

Another major difference between the two is the fact that it's global, worldwide. The stock market only takes place within a country. The stocks are mainly based around business products sold in a country, and the forex market includes any country.

The stock market has set business hours which revolves around the normal business hours of any given day. The FX market is open 24 hours a day because of the vast number of countries that are involved in the trading practices. With this many countries participation the difference in time zones keeps the market open around the clock.

The stock market in any given country is going to be based on that countries currency. In the FX market you are involved with many different countries and many different treaties. These are just a few of the differences between the two.


Source by Mike J. White

Internet Viral Marketing Tools You Can Use

Internet Viral Marketing Tools You Can Use


Nowadays, many companies prefer Internet viral marketing because it is effective and cost efficient. One of the most common tools for this type of web-based advertising is known as email marketing.

Nowadays, the buzzword in marketing is viral marketing. When you say viral it means that people are forced or compelled to spread a piece of information or data to friends, family, and other individuals. The concept is much like spreading something via word of mouth. The only difference is that viral marketing campaigns use emails, blogs and other web-based applications. The reason why many companies and individuals prefer this kind of marketing is its effectiveness. Like a wildfire, an effective viral advertising can spread out in just a matter of days or even hours.

One of the most popular Internet viral marketing tools that you can use for your campaign is e-mail marketing. In this method, you need to create a convincing sales letter or promotional message and send it out via the Internet. If you are just starting out, your email list may only be composed of your friends and family. However, you can usually ask the people in your email list to pass your letter or message on to their respective email lists. If your letter or message is really compelling, other people will start sending them out to many others, creating a snowball effect. As you can see, email marketing is not really very expensive. All you need is a letter, which you can ask a web copywriter to make for a small fee. Of course you will also need an email account and an Internet connection to start your campaign.

Article marketing is another viral marketing technique that is starting to be quite popular. On the Internet, content is king. Thus, if you would be able to provide quality content, people will be visiting your website on a regular basis. Also, you can create articles and submit them to different article directories and ezines. In such websites, you can actually provide a link of your website at the author’s information section. So if a person reads your article on the directories and likes it, she can click on the link on the article and visit your website.

Other viral marketing methods include blogging and participating in forums, chat rooms, and even social marketing sites. Compared to traditional advertising campaigns, making use of the Internet is cheaper and quite effective in reaching your targeted market.


Source by Frederic Blondeau

Free MLM Marketing Strategies Part 2: Off-Line Marketing

Free MLM Marketing Strategies Part 2: Off-Line Marketing


In Part 1 of this article, I explained some of the best free MLM marketing strategies that you can use to build your business online. Now in Part 2, I will be discussing some free MLM marketing strategies that you can use off-line.

Free MLM Marketing Strategies For Off-line Marketing

Nowadays there are a lot more off-line MLM marketing strategies than just the traditional ones that most people are used to.

MEET UP GROUPS is one of the new MLM marketing strategies that many network marketers have been using to garner some great results. Basically, is a website that you can use to find local "Meet Up Groups" is your city or area. Use this site to find local networking or home based business groups that you can attend to network with other like-minded people.

The trick to prospecting at meet up events is, talking to lots of people, building relationships and collecting business cards without ever introducing what you do.

One you've collected the business cards of people you think you'd like to work with, simple follow-up with them the next day on the phone. It's as simple as saying, "Hi {first name}. My name is {your name}. We met yesterday at such and such group. project that I'm working on that will not interfere with what you're doing right now.

If they say "No", thank them for their time and move on. If they say "Yes," say, "That's great, I'll send you an email with all the details." It's as easy as that.

BELLY-TO-BELLY marketing will always be a great free MLM marketing strategy, it just depends on how you do it. You may have heard that any and everyone is a prospect, but it's simply not true. You can not just approach any random stranger about your business before you build a relationship or some kind of rapport with them. You have to be interested in other people and their wants and needs. Not just yours.

Trying to sell your business to someone who is not interested in joining a business, is a lot like trying to sell a big, juicy steak to a vegetarian. No matter how good you say it is, they will not want it. So instead of trying to turn vegetarians into meat eaters, it is a better idea to just market your steak to people who are already eat meat … Get my drift?

Basically what I'm saying is, when you are trying to prospect strangers, friends and family, people at Meet up group and networking event or anywhere else that you would try to find prospects, try finding out about the person BEFORE you try to pitch them on your business.

Have your feelings out there to see if they do actually hate their job or current business, or if they are interested in finding an alternative way to make money. If they are, THEN tell them that you've got something that they need to take a look at, if they're not, then leave it alone.

One of the best lines to use after learning someone's wishes and needs is, "Hey just throwing this out there, but I've got a side project that I'm working on that would not interfere with what you're doing right now. Would you be open to making more money? Who could say no to that?

If they say "NO, it does not matter." If they say "Yes", get their name (if you do not know it already) and email address, and tell them that you will send them a link to your website .

A good line to use in order to take the pressure off is, "If it's not for you, no big deal, but if it is great, I'll talk to you again soon."

If they ask, "What is it?", Do not get into the details of explaining your company. That's what your website and marketing material is for. Let them know that you can not explain now because you're in a hurry, but you'll send them an email with all of the details. Then get out of there.

Last but not least, always go for REFERRALS. If you're speaking to a lead and they're not interested in your business, say to them, "Well you're not interested, but surly you've got to know someone who has been affected by the economy or lost their job Mind if we share this with them? " You can use that line to gather 100's of new leads that you might never have gotten before. You just have to ask.


Source by Liam Davis

Email Marketing – What it is and How it Can Benefit Your Business

Email Marketing – What it is and How it Can Benefit Your Business


Quite simply, email marketing is reaching your target audience through the medium of email. This is in contrast to using direct mail, telephone marketing, face to face selling, websites, radio, and television. Of course, email can work in conjunction with any of these methods and is often complementary to many of them.

Marketing using email is merely writing directly to a particular group of your target audience, to be specific, those who have provided you with specific permission to communicate with them via email. By specific permission, to be clear, we are talking about the action of clicking on a link that identifies the reader's intention to receive future information from you. In the case of a double optin list, the reader also must confirm his or her subscription by clicking on the link in a confirmation email sent their email address for that purpose.

It should be clear that email marketing should not automatically be labeled "spam"; ie unwanted commercial email. When email lists are managed as they should be, the recipient requests to be added to the email list, and in addition, every email that they receive contains a mechanism for unsubscribing.

What are the contents of email marketing communications?

In general, email marketing messages will include:

News relevant to your industry or subject area. If you are marketing to professional dog trainers, you may want to inform your readers about lawsuits, new techniques, and the like. By providing relevant information and helpful interpretation of it, you will eventually become a trusted advisor to your readers.

Helpful tips and hints. This is often done by marketers: offering basic level training. A good illustration of this is preparing a free course on how to begin training your dog. Or alternatively, you may decide to touch on a few problems that plague new dog owners.

Sales messages. Of course, this is why marketers maintain email lists … to sell something! What exactly you are encouraging your reader to do is going to vary depending on your circumstances. You may not always be asking your reader to part with their money, but you will normally be asking them to move farther down the sales funnel.

Actions encouraged by your email sales messages may include:

* Checking out a sales page

* Calling a phone number for a free package of information

* Sign up for free teleseminar

Email marketing messages can either be "broadcast" message or "sequential" messages. The sequential messages are often called "autoresponders" because the process for adding a reader is automatic, and the system keeps track of which messages get sent when.


Source by Darrel Hawes

Mailing List Broker – 3 Traits to Look For!

Mailing List Broker – 3 Traits to Look For!


Choosing the right mailing lists for your direct mail offer is the single most important factor in a successful campaign. Not only is it critical that you identify and target your “best bet” customers, but you need to ensure that the contact information you get is accurate and timely. Otherwise you will waste a lot of expensive packages on undeliverable addresses, raising your costs and reducing your sales.

So it follows then that choosing the right mailing list broker is crucial. But with so many list brokers advertising on the Internet today, how do you know which one is the best fit for you? It all comes down to three things: experience, reputation, and service.


Simply put, experience counts. There are over 50,000 mailing lists available in the U.S., though not all are useful. Experienced mailing list brokers get to know which lists have been proven successes, and which ones to avoid. Generally speaking, they are also the first to know about new mailing lists on the market that may give your campaign the extra edge you are looking for. It is also a good idea to confirm that the company has worked in your industry, and therefore knows where to find quality “niche” lists that can really boost your response rate.


Like experience, reputation is very important. First and most obvious, you want to find a mailing list broker that will work well with you, and who secures quality mailing lists that will work best the client. Not-so-reputable companies select lists that offer them the best commissions, looking for the one-time score at the expense of your campaign rather than build a long-term relationship. (On the subject of commissions, all list brokers are paid directly from the list owners and reputable brokers never charge their clients extra brokerage fees. If you see any sort of fee-based system, run away!)

But reputation also helps you access resources and mailing lists that others do not. In fact some list owners do not rent their lists directly to marketers, choosing only to do business through reputable brokers. Larger brokerage houses may also qualify for better-than-advertised prices due to their yearly volume, and pass that savings on to you. Find out about a company’s reputation by asking about their industry memberships and contact those organizations. A brokerage without any industry affiliations is not a good sign.


The “best of the best” mailing list brokers help you improve your campaign through many extra services such as list research (very important), merge purge, CASS certification, list management, even campaign reviews and design services. Some of these services, particularly list management and creative design, may have fees attached – just make sure you know how much you are paying and what you are getting for those fees.

The best way to find out if your potential mailing list broker meets these three standards is to ask questions. Find out about their industry membership affiliations. Ask about the success rates of any lists they recommend. And of course, ask for – and follow up on – references. If the broker scores high on all three points, you know you have found a winner.


Source by Mark McClendon

Successful Marketing to Christians

Successful Marketing to Christians


Are you aware of the major impact Christian consumers have in today’s marketplace. Target Market News research shows Christians own more homes, purchase more cars and have more access to the internet than other segments of the general population. This growing market is an often overlooked consumer group that purchases just about every good and service you can imagine.

A large percentage of consumers, teenagers, babyboomers, and African Americans, consider themselves Christians. They cut across just about every demographic segment of the population.

Targeting this market off-line and online is not as difficult as you may think. I’ll give you some pointers for reaching them.

First, let me share this story with you.

Ford Goes After the Christian Market

Bishop T.D. Jakes, pastor of a Dallas mega-church with about 30,000 members, hosted a conference that was co-sponsored by Ford Motor Company. They were allowed to hold seminars and display products during the event, which drew 200,000 attendees.

Can you see the benefit of having a captive audience to show your products to and hear how wonderful their lives will be once they buy it?

This type of marketing encourages sales and it can establish you as an authority for your specific niche.

10 Tips to Reach Christian Consumers

Identify and analysis your target market.

Develop goals for targeting individual segments of this group.

Research the market potential for your product.

Evaluate the performance of your marketing strategies.

Emphasis the product attributes that provide wants satisfaction.

Adapt your product promotions to take advantage of the power of social media.

“Look for opportunities to partner with organizations that are familiar to the Christian market.”

Make it easy to do business with you.

Use multiple ways to offer your business or service.

Develop a marketing calendar.

One last story,

Effective Use of Social Media

Stormhoek, a South African winery, social media strategy began by focusing primarily on blogging. It’s first campaign started by giving away wine to bloggers. Many of the bloggers, although they were not obligated to, wrote positive reviews about the wine and by the end of the year, wine sales had doubled. The following year they expanded the wine giveaways to geeks, one of their target groups. Since that time, sales have climbed over 500 percent.

Who would not like those kind of results!

Entrepreneurs looking for a competitive edge understand that marketing to this $4 to $6 billion market niche doesn’t just make good sense it’s good business sense. Getting your company geared up to reach this group should be high on every business’s radar.


Source by E J Jolivet

Billboard Advertising Cost

Billboard Advertising Cost


Putting up billboards as a way of advertising is one reliably inexpensive medium of giving information to the public. In terms of exposure as compared to other media, billboards are visible at all times of the day to thousands of people for as long as the contract stipulates.

Hand painted billboards were originally the style before. Since it was too time consuming and labor intensive, it did not give the advertiser much flexibility. But with the advent of technology, an ad can now be designed on the computer, printed on vinyl or a special paper allowing it to be pasted on the board easily. Poster panels, a standard type of billboard, are ads printed on poster paper and then glued to the frame. Exposure using this material may last up to two months costing less than a thousand dollars. In contrast, the bulletin billboard, where ads are printed on vinyl material may last for a year at a much higher cost. It goes without saying that the more durable the material, and the longer it is exposed, the higher the expense for the company. The use of three dimensional figures along with a short and easy to remember tag line is also a new trend in billboards.

Billboard design can be handled by advertising agencies, sign companies or the billboard companies' in-house design team.

Finding the right place to put up a billboard advertisement is a significant decision. Without one owners the property, a lease agreement with the owner of the lot is drafted. When the property is identified, permits from concerned governing bodies are obtained. To avoid this hassle, most companies prefer to negotiate and rent from an outdoor advertising agency. As experts in this field, signage permits is a part of their usual routine to complete the transaction.

Consider the maintenance of the billboard and its usual wear & tear. One has to contend with zoning laws specifically in big cities that restrict the placement of big size ads. These issues are being handled by the outdoor company. Dealing with them also gives flexibility to the advertiser by rotating the billboards in different locations. On his part, a conscientious advertiser monitors the rotation and placement of the ads as agreed in the contract. There are some of the reasons why it is more cost effective to hire and deal with an expert rather than go at this project alone.

The billboard's message should be catchy, brief and not too detailed for the product or service to be remembered. Bear in mind that usually, billboards are just one of the many avenues employed by a company to advertise its products. But the overall cost is comparable to a one day full page ad in a major newspaper. How the billboards come across to the moving target market and the image it projects are significant concerns of the advertiser. In the end, billboard advertisements may very well serve the purpose.


Source by Jes B

Education Based Marketing

Education Based Marketing


We are a society of information junkies. We thirst for information every single day. When we consider our own buying habits, where do we go? If it is a big item we might go to Consumer Reports or search for information online. We will certainly go to Google or Yahoo and search for whatever it is we want.

One of the very best examples of "Education Based Marketing" is seen at . That web site is packed full of information on the how to's of home improvement. People gravitate to vendors who supply the greatest amount of information.

A Simple Example:

If we were going to buy a pizza and we were standing right in front of two identical pizzerias, side by side, and one of them had a big sign in the window that read: "FREE Pizza Recipe Book," which one we would walk into first? We would probably all be interested in what ingredients are in the pizza and how the pizza is made.

What comes into play here? First of all we probably would never see two pizzerias side by side and we will more than likely NEVER see a pizzeria owner "divulge any secrets." The fact is, not very many people are going to ever try and make a pizza at home and it will certainly never taste the same as it does when you buy if from your favorite pizza vendor. The pizza vendor could have a business card with his web site address taped to the box with instructions on how to claim your free "Pizza Recipe Ebook." Of course there are "More Coupons" inside the ebook.

Many restaurant owners do not have much time to spend online. If the owner just had a printed recipe every week, (with his next week's coupon on the other side) he would create a customer loyalty and a following. All of his customers would look forward to the next recipe and would have to come into the restaurant to get it.

Most of us that have an e-mail address have bought something online or subscribed to an e-mail invitation for "specials" that the vendor offers. When we get their e-mail, all it includes is the items that they are selling and often times it is quickly deleted. If we were to buy something from the local craft store and they asked for our e-mail address and said: "We will be happy to send you the free" how to project of the month, "along with some coupons. up? Most likely we would if we had an interest in crafts. Of course that e-mail is going to include the "Special of the Month!" We might just head right back to the craft store to grab the new set of paint brushes that are on sale.

Yes, we are playing in the digital age. That brings up the power of educational ebook marketing. Ebooks are being made all the time and distributed freely all over the Internet. Along with the free information is an opportunity to purchase the vendor's products or services. Ebooks are easy to make or easy to have made for you. A simple example of ebook marketing is seen at: The vendor gives away a free ebook that is useful for locating unclaimed funds held by the states. In it, there is an opportunity to buy unlimited access to public databases. Someone who uses the ebook can access it over and over without ever buying a thing. However, if that customer ever needs to find someone or find some secret public record, where are they going to go?

The salesman or woman who sells to business owners can be a welcome sight if he or she always shows up armed with some written information or "little known secret" about that particular owner's business or industry. That information is always given freely without any expectation of a sale resulting from it. In addition, if the salesman or woman took the time to send a one page piece of mail to all of his customers every month with the "Idea of ​​the Month" on how to increase sales, (along with a business card) who do you think the business owner would want to buy from?

The mission is simple. Educate your customer every chance you get. Provide the most valuable information you can to your customers. Continue to educate your customer the best way you know how and you will develop a customer loyalty that is worth its weight in gold.


Source by William D. Long

Quantitative Research and Surveys

Quantitative Research and Surveys


When people speak of marketing research, they are usually referring to quantitative research. Quantitative research involves a survey of a selected sample of a specific group using mail, telephone or in-person interviews.

Data is collected by means of a carefully constructed questionnaire that is pre-tested before the actual survey. Completed questions are edited, and verbatim responses to open-ended questions are coded using pre-developed categories. The data from the questionnaires is entered into a computer for tabulation of results. Final computer outputs, or "tables," are then ready for analysis. It is important for both research buyers and users to understand the strengths and weaknesses of each of the various research approaches so they can select the technique that best meets their needs at a cost within their budgets.

Mail Surveys

Mail Surveys were extremely popular during the 1950s and 60s when the costs of telephone interviewing were prohibitively high. Mail surveys are still widely used today, although the advent of the WATS telephone service has made telephone surveys much more cost competitive. The major strength of mail surveys is still their relatively low price. For the price of postage, materials and printing, a small business can conduct a very cost-effective research study. In addition, since the respondent actually receives materials from the researcher, illustrative or test documents can be included in the mail-out.

The major drawback to mail surveys is their very low rate of return, or response rate. Even with incentives such as money and second mailings, most end up with only about a 5 to 15 percent response rate. This means you do not know the opinions of 85 to 95 percent of the people you wish to study. In addition, those individuals who do not respond to a mail survey are often different from those who do. For example, older retirees are more likely to have the time and inclining to fill out and return a question while single people between the ages of 25 and 35 are much less likely to do so.

Different research techniques such as incentives and telephone reminders can boost the response rate to as much as 50 percent, but all these methods add to the price of the study, thereby defeating the purpose of selecting this technique in the first place.

In-Person Interviews

Many of us are familiar with in-person interviews. Every ten years, the US Census Department knocks on doors to conduct in-person interviews and find out how the population has changed. In-person, or personal interviews, involve a face-to-face meeting between an interviewer and a respondent. Using a prepared questionnaire, the interviewer requests the respondent a series of questions and carefully records the answers. These interviews take place either at the respondent's home or place of business or at a well-traveled location, such as a shopping mall.

Unlike mail surveys, personal interviews usually result in a very high completion rate. Response rates as high as 95 percent are not unheard of. In addition, in-person interviews allow the respondent to physically come in contact with proposed products, services or advertising under the guidance of the interviewer. This one-on-one interaction is why in-person interviews are often used in researching advertising copy or packaging designs.

The biggest problem with in-person interviews, however, is their extremely high price. Since an interviewer is required to either visit the correspondents at their homes or businesses or track them down in shopping malls, a great deal of interviewing time is required. Even at low hourly rates for interviewers, an in-person interview currently costs at least $ 100. Considering that most surveys use a sample size of at least 100 people, this approach can get very expensive.

Telephone Surveys

Computers have been introduced into the telephone interviewing process. Interviewers now sit in front of a computer screen and read from a pre-programmed questionnaire that appears in front of them. Respondents' replies are recorded directly into the computer system using a keyboard, which saves time in data entry and coding. Results are immediately available at any point during the survey. These "Computer Assisted Telephone Interviewing," or CATI, systems are becoming widely used by research companies and allow for faster, cheaper and more reliable interviewing.

While telephone surveys are much less expensive than in person interviews, they are usually slightly higher in price than a straight mail survey. Response rates with telephone surveys are much better than mail, typically 50 percent and higher, which makes them the ideal choice for most research applications.

Everyone persuades for a living. There's no way around it. Whether you're a sales professional, an entrepreneur, or even a stay at home parent, if you are unable to convince others to your way of thinking, you will be constantly left behind. Donald Trump said it best, "Study the art of persuasion. Practice it. Develop an understanding …

Affiliate Marketing Tips – Why Some People Almost Always Make Money In Affiliate Marketing

Affiliate Marketing Tips – Why Some People Almost Always Make Money In Affiliate Marketing


Every affiliate is looking for new ways to create profit, drive more targeted traffic to their website, product or blog.

It is unfortunate that many new affiliates come and go. Many are looking for that magic red button that will make them millionaires over night.

Unfortunately there is no magic red button. Just good old learning and implementing what you've learned.

If you're new to the affiliate marketing the best advice I can give to you is start with some of the good old proven methods that work.

This will help you get on your feet quicker and get a better understanding of how the affiliate world works.

I will show you some of the methods below.

Here are 3 affiliate marketing tips

Affiliate marketing tip 1 – Content Publishing

Search engine will bring in laser targeted traffic. When building you website keep in mind objective of ranking well in the search engines.

Unique content is the best way forward and updating content regularly.

Spend time in forums find out what your market wants then offer the solution on your website.

When offering a solution make sure you have a catchy headline, explain benefits and do not make it sound like a sales pitch.

Affiliate Marketing Tip 2 – List Building

When a customer leaves your website there gone forever. You will need a opt in box so they can subscribe to you newsletter.

Keep in touch, build a relationship with them. Give them the information they want and products too.

Do not promote any old rubbish just to make quick cash, make sure it's the best of the best, they can unsubscribe at any time.

The best way to get them to sign up is to give away a free report or ebook, something witch is valuable to them.

Affiliate Marketing Tip 3 – Laser Targeted Traffic

I can not stress how important it is to bring in targeted traffic to you website, the more targeted the more qualified they will be to buy.

Where can you get targeted traffic from? You can write articles, blogs forums, Ezines to bring in targeted traffic.

Many affiliates are also using social networking to bring in traffic.

Post a video on YouTube with your web address at the end. Make sure the video is relevant to your website topic.

Pay per click, such as Google adwords, once mastered it is a grate way to bring in traffic quick. I would not dive into this head first, do your research.

Affiliate marketing can be very profitable if done correctly. It is competitive but the best part is there are loads of undiscovered or low competitive niches for you to make money from.

The demand for information is growing as more and more people use the internet.

If you feel you can implement these 3 methods you will be well on you way to success.

Just remember like anything else in life affiliate marketing has a learning curve.

The more you research and learn the shorter the learning curve will be.

Good Luck


Source by Haroun Ansari

What's More Important Than Link Building?

What's More Important Than Link Building?


There probably is not anything more important and effective for your internet marketing efforts than link building. It's not the only thing you should be doing, and it's certainly not the only thing that you can be doing to help make more money online, but nothing is going to build more income and more success for you faster than link building. So what is this strategy, and why is it so important in building online marketing success?

Essentially, link building is a strategy that you employ that passively and actively brings you targeted traffic to your website. There are a couple of ways that this works.

First, there is the active traffic that you receive from people following links to your website. The more links there are out there pointing to your website, the more opportunities there will be to find you. If you have links pointing to your site and your content on a lot of different blogs, link directories, static authority sites and article directories, then there are a lot of places where people can be reading other content and then find your information. If your links are attached to content relevant to what you are promoting or working with, then you are even more likely to get click-throughs to your site.

Link building also raises your rank in the search engines. A big way that search engines gauge whether or not you are a legitimate website that other people online considering to be important and relevant to its keywords is whether or not you are linked to by other sites working with the same niches and keywords. For example, if you are selling portable dog houses then your website will look a lot more legitimate if there are lots of other quality websites about portable dog houses pointing at your site and content. By building links, you are increasing the amount of relevant websites that are pointing to yours, which gives the search engines the impression that you are an important part of that niches community and that you should be ranked appropriately.

There are a number of different ways to go about link building. You can launch an article marketing campaign, where you write a lot of articles relevant to your niche that you post to high ranking directories, and that include links back to your website. You can do the same with videos. You can become a respected member of forums and include your link at the end of all your posts, and you can do the same with blog commenting. You can exchange links with other high profile websites working in your niche, and you can even submit your link to directories specifically filled with links to websites according to niche. Keep in mind that it is almost always better to work a number of different strategies to build links, and not to put all your hopes in one link building campaign. Not only will this keep you from failing if your one effort fails, but it looks more natural to the search engines if you have links coming in from a wide variety of sources.


Source by Gail Bottomley

Why to Invest in Digital Content

Why to Invest in Digital Content


Despite the worldwide economic crisis, the internet global growing trend is continuing to expand exponentially and at an alert pace with no signs of slowing down for the next few years. The trends noticed on the online content market are showing a strong global growth in the number of the Internet and digital media users, a growing number of the mobile (smartphones) Internet users, a strong growth in using broadband, a fast worldwide implementation of the desktop and mobile Web 2.0 standard and a strong growth in using social networking. This strong global growth of the internet creates great opportunities for companies active in fields such as technology and media.

Directly connected with the digital material growth are the gains in the online advertising industry. If only considering the US online advertising numbers, we notice a continuing growing trend, from 4% in 2002, to 10% in 2007 and 17% in 2012. Digital media companies and online news companies are catching the opportunity and they are developing fast. For example, an online news company such as such Business Insider generated $ 4.8 million in revenue in 2010, mostly from advertising. Also, according to Google Analytics, Business Insider has gained an impressive rise in traffic, generating around 8 million visitors in February 2011.

The e-commerce sector is another field showing strong growth trends. This includes all the online stores in general, but among them the fast growth is seen for the providers of digital products, such music or e-books. These digital items can be easily downloaded online and they do not involve managing an inventory or shipping costs.

Also known under the name of digital media, the digital content may take many forms, such as text, audio files, video files, animations, graphics (ie Corel Draw) and images. Usually the term digital content includes any information available for downloading or distribution on electronic media such as e-books, videos and movies, iTunes songs. Many professionals in the industry are considering that in general terms, digital content is anything that can be published.

The future of the digital content market looks bright. The era of the stand alone desktop PC is history already. The next generation applications are focusing more and more on the mobile internet segment of the market. The rising in popularity of Smartphones, Tablet PCs and e-Readers screens makes that the consumer of media products is having now a wide choice of selection to look for digital content, around the classic computer. To reach success in this field, the content creators have to design better ways to present content to the consumers, based on the audience target.

In this context, according to the investment strategists and the financial advisors, for people with capital to put in the financial markets investing in digital content is a smart choice at the moment. The most important investment opportunities in the digital content market are those connected with social networks' infrastructures, the special interest and ethnically oriented digital content, the interactive digital content and the digital content specialized on entertainment and socialization for the mobile Internet.


Source by Abdelrahman Abdalla

Email Marketing – More Exposure, More Customers

Email Marketing – More Exposure, More Customers


The biggest battle everyone faces in the email marketing game is getting the readers attention. While this is the biggest battle, it is almost the most important and one that need to be won in order to succeed. If you are not able to get your company to be considered when a buying decision is being made, you will be left out. The internet has changed many things in marketing, but the principal of repeated exposure is still what it takes to get a customer to say "yes" and purchase your product.

The use of autoresponders has increased to get multiple exposures to your company or product prior to a sale. These autoresponders generate emails to your customers to keep you in their mind. This is a powerful way to keep your company out in front when a buying decision is ready to be made. Regular use of this method has shown good successes.

A major consideration when using autoresponders is to make sure you have the correct targeted contact list. While it is not important how many emails messages are sent out, it is more important how many were actually read. If they are all discard and unread, your marketing will be a failure. Opt-in for a free gift is different that opt-in for a quality newsletter and the expectation of frequent contact from you. The more contact you make the better a chance for more sales.

You should always look towards managing your customer's expectations and ensuring you can fulfill your part. You could benefit from multiple contact lists for different autoresponder messages. You can also build different campaigns to the different needs of your customer base. Content of your marketing needs to match the interest of your customers. This might sound obvious, but too often marketers try the one size fits all approach, which can loose as many customers and they bring in.

You must keep in mind that your customers only need one click to move away from your site. If they do not understand or like what or the way you are presenting your information they can be gone, possibly forever. You need to do whatever you can to keep them interested and coming back from more. You need your web site to meet there needs and to be thought of whenever a question about your area of ​​expertise comes to mind. If you are ready to fill their needs, you will get the return visitor.

The subject of your opening emails need to be interesting and takes on a special role. Your subject is what will get your email opened and read. If your subject does not catch the reader's attention, the email will be put as or sent to the trash can unread. You need to move away from what worked in the past, such as limited time offer, time sensitive material and other titles like these. They are worked and now often ignored. Try something different and catchy.

Finally, make sure you test your emails with different variations. A new title or content is a good start. Send out different version to a limited number of people and see which works better. Continue to test and make improvements. Those that do not adapt and change will most likely not see improvement in sale, which is the goal of any marketing campaign.


Source by George Franklin

What Does "Timing the Market" Or "Market Timing" Really Mean?

What Does "Timing the Market" Or "Market Timing" Really Mean?


"Timing the market" is considered by many to be a foolish exercise. Timing the market is indeed foolish if it is done the way many seem to think it is done. However, it is really a matter of having a good sell strategy or stop loss system coupled with a good buy strategy. Expert timers do not buy because they feel a stock is a "good" one to own, or sell because they feel it is "high." They buy because there has been a buy signal, and they sell because there has been a sell signal.

Some writers in the financial media color their articles with their own uninformed opinions rather than search out the facts. Let me give you an example of what I mean. In a recent well-known financial publication, a widely followed writer wrote about "market timing" and said that it has taken on a new meaning that differs markedly from the original meaning of the term. The term "market timing" has been used in reference to how some individuals trade mutual funds by illegally locking in an unfair price advantage and profiting on small pricing gaps between markets in different time zones. The writer mentioned above informed the reader that in the original definition, market timing involved shifting money into cash or bonds when the investor thinks stocks are overpriced and moving back into stocks when he or she thinks they are cheap. This author was correct with regard to the changing of the definition. However, he then went on to say what he thinks is wrong with the original timing concept.

The problem is that he leads his readers to assume timing decisions are based on what the timer "thinks" about the market and economy and what he believes "ought "to be the influence of such an environment on investments. This indeed appears to be the way most amateurs and some under-performing professionals practice "timing." Fund-provided data does show that there is more money flowing into funds at market highs and more withdrawals at market lows, reflecting how most people attempt to "time" their investments. This does show that, as a group, they are almost always wrong. In fact, that's why there is such a thing as a "conflicting market indicator" based on what the small investor is doing. It is an odd-lot volume indicator based on the fact that the small investor tends to increase his buying at the highs and increase his selling at the lows. Therefore, when there is mounting odd-lot buying (individual investors are "feeling good" about the market), professionals view it as a warning signal of an impending market downturn.

However, it is a fallacy to use this data to claim that it proves timing does not work. There are many excellent timers. Most professional "timers," the people who do it successfully, do not base timing activities on how they "feel" about the market. For example, our own traders generally do not say to themselves, "Interest rates are likely to rise, therefore I will avoid fixed-income investments because they will likely drop in value." While the idea is strategically sound in this case and the proposed course of action is correct, this thinking process does not resemble the way the most successful market timers make their buy and sell decisions. While there are some who base decisions on such things as their assessment of the economy or the effect of war on oil prices, most of the highly successful timers use a variety of technical indicators and focus on the current status of the market (what IS) rather than on what they think the market is going to do next. "Do we have a current sell signal or not?" Opinions about whether stocks are too high or too low have little to do with such strategies. For them, quantitative data, technical indicators, and action signals are the bases for their decision-making.

Let me illustrate with a few simple timing models. Let us absorb your goal is to capture the best returns you can by investing in any sector or market on the planet. To do this, you may decide to give your attention to ETFs. Therefore, you may rank all ETFs in the order of their strength. Assume that you have a way of measuring, as our model does, more persistent strength than that measured by the RSI. Your timing model might then be expressed as follows. You will buy the top 10 ranked ETFs. Then, you will sell any ETF that drops out of the top 30 and replace it with the highest ranked ETF in the top 10 that is not in your portfolio. Assuming your collection of ETFs represents a wide variety of sectors and markets both domestic and foreign (and includes US index ETFs), and …