Why The Radio Is Still Popular Today

Why The Radio Is Still Popular Today

Over the years, many technologies have become popular in the entertainment and leisure market, have remained for some time, and eventually faded away into oblivion. First, it was the cassette player. For almost a decade, many music companies flourished by manufacturing cassette players, and recorded cassettes. It was closely followed by the advent of the walkman, which further popularized cassette players and the cassette industry. When Sony launched the Discman, it revolutionized the music industry, and companies that were into cassette manufacturing underwent a transition to manufacture music CDs. Discmans provided excellent playback quality, and for a long time it seemed things could not be improved upon much as far as playback quality is concerned. People strongly believed Discmans were there to stay forever. However, with the popularity of internet increasing day-by-day, Discman lost its fan club to online music portals and websites. As on today, you can listen or hear almost anything on the net. It is worth acknowledging that amidst these inventions and emerging market trends, the radio has still managed to retain its popularity, and is still an important means of entertaining one self. Why? The answer is obvious. While you have to spend money to buy new CDs and DVDs, or load your MP3 player with sound tracks downloaded from the internet, the radio offers everything instantly – without having to spend a single extra dime. With many FM radio stations offering a very good choice of songs and music albums, the potential of FM just cannot be ignored.

FM stations and popularity of the radio

The basic advantage with the radio is over the years it has become very compact in size, can be easily carried everywhere, is very easy to afford, and it does not cost much. You can slip a small radio unit into your pocket and go about almost anywhere. Radios have a dedicated fan club following the FM stations. Moreover, the most important fact is even a century after its invention, the radio is still “going strong”, and it looks as if it is still good for another century, unless of course some other modern invention or discovery takes its place. So why is the radio still popular?

• Excellent choices for FM music stations

There are many radio channels available. You have a huge variety about what you like to listen to. Whether it’s music, news, sports updates, weather related information, new movie launches, reviews, commercials, etc, you can find it all in FM stations.

• Hearing the news

Some individuals still prefer to listen to news stories over the radio. You can avail many radio news channels, and remain updated with what’s going on in the political arena.

• Listening to commercials

Radio commercials are a great way to know about new popular product releases. You get to know what’s in and what’s out. You can also find what the new superstore is selling, and what new offers are available to the listeners.

• Market updates

Many radio programs offer stock market and other important updates. You get an idea which company is doing well, and which one is struggling in the market.

• No extra expenses

You don’t have to subscribe to radio channels. They are free to listen to.



Source by Urvi Tandon

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