What Almost No One Knows About Businesses

What Almost No One Knows About Businesses

Advantages of Pay Per Call Market Techniques

These days, there are over than a billion smartphones across the world. And with the convenience offered by click to call, businesses are watching more customer-initiated phone calls entering through their mobile marketing efforts. In fact, it is believed t hat annual calls to businesses will go up to 162 billion by 2019, which is twice more than the volume in 2014!

With calls being the rise, expanding your business or performance marketing program with the use of pay per call markettechniques appear to be a no-brainer. But the following are some bottom-line advantages provided by pay per call:

Maximized High Value Leads

Pay per call markettechniques are the most effective way to engage your mobile audience. Instead of bringing mobile customers to a landing page that has a form, they can easily tap a click-to-call call button to be in touch with your business. In fact, more than 50% of mobile searchers say they often have to call a business from a mobile search ad. Even in the digital era, customers are buying over the phone more than ever.

Quality Control and Security

Marketers, specifically performance-based marketers, are particularly conscious about the quality of their leads, considering a positive ROI depends on it. By adding phone calls to your marketing agenda, you’ll soon discover a boost in lead quality for two major reasons:

First, as previously mentioned, phone calls are naturally higher quality in comparison to digital leads because callers have stronger buyer intent. Moreover, calls have 100% contact rates, in contrast to digital leads which can be old or recycled, or just downright impossible to reach.

Secondly, pay per call markettechniques ensure you have quality controls at your disposal so that you can only receive the calls you want.

Higher ROI

With pay per call, you’ll capture new leads and customers, and you will see a bigger return on your media investments. You’re basically monetizing an entire new stream of traffic, and when you raise your lead volume, and maintain or even enhance quality, you have a surefire formula for a higher ROI.

Total Visibility and Control

Being a digital marketer, you’re accustomed to getting insights into online conversions and the path to purchase. With pay per call, you enjoy the same kind of visibility, as well as insights you will never get from digital transactions. Pay per call markettechnique analytics provide information such as:

Sources of call traffic

> Best campaigns and affiliates

Call conversions and results

> Patterns in customer behaviors

> Extensive caller profiles

> Total view of the path to purchase

Pay per call markettechniques also offer overall control of the call experience. Having these insights and tools, individual and overall campaign optimization becomes way easier and more successful.

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