Tag: marketing definition

Email Marketing – The Pros And Cons of Marketing With Email

Email Marketing – The Pros And Cons of Marketing With Email

Many small businesses are considering jumping into the world of email marketing. Email marketing has many different advantages, but it also has a few drawbacks that you need to keep in mind. The truth is that when utilized in the correct fashion it can be an extremely powerful and cost effective way of promoting your business and producing more sales. Once you learn about the pros and cons of email, you will be able to begin your own campaigns and get started down the path towards increased success and profitability.

The Advantages of Email Marketing

There are several key benefits to running an email marketing campaign. One of the most important is how cost efficient is can be. There is no other form of direct marketing that is as cheap as email marketing is. A 2005 study by the Winterberry Group found that for every dollar spent on email marketing, $15.50 was earned in return. There is much relevant data pointing to email marketing having a superior ROI than telemarketing, direct mail campaigns, radio or billboard advertisements and more.

Another advantage that email has is that you can quickly get your message across, and you can reach your customers and prospects in a place where they are comfortable communicating. If you have an idea for a new sale or promotion for the upcoming weekend, you can inform all of your customers about that immediately. With print advertising, traditional direct mail or anything else, the turnaround time could be days or possibly even a week or more.

One of the real strengths to running an email campaign is how effectively you can track the results that it produces. You will be able to see every click that is made to your website as a result of the email, and you will be able to see statistics such as how many people read the message, how many times they read it, if they ended up making a purchase and on down the line.

There is no other form of marketing or advertising that produces such an array of in-depth statistics. It’s an invaluable way to track your marketing efforts, and make the most out of every dollar you put into promotion.

Finally, another important advantage to email marketing that you will want to remember is that it’s the perfect way to convert prospects over a long period of time. No matter how great your products or services may be, not every person will be immediately ready to make a purchase or investment. Email marketing is the perfect tool to continue chipping away at those prospects over the long haul. By developing a relationship with each prospect and providing them with useful information, you will gain their trust and stay at the forefront of their mind.

The Disadvantages of Email Marketing

The largest disadvantage of email marketing is that so many people today are fed up with spam. All of our accounts are flooded with wasted emails everyday, and it’s a worldwide plague of the largest scale. Because of this, many people are wary about opening up emails from businesses, or about trusting anything they see in their inbox.

You can help combat this problem by being as transparent as possible. This means making it easy for people to see who is sending your message and what it’s about. It also means ensuring that all of your email addresses are used with permission, and you never purchase a list or steal addresses from another website.

Another disadvantage with email marketing is that far too many small business owners or managers know how to make a campaign work for them. Perhaps they try using gimmicks or copying an email that somebody else sent out. However, a much more effective strategy is sticking within your own identity, playing to your strengths and providing your prospects and customers with exactly what they are looking for.

Making Email Marketing Work for You

The bottom line is that the benefits of email marketing far outweigh the disadvantages. It’s all about learning how to run your own campaigns in the right way, and for maximum success there will be some trial and error as you traverse that path. By not utilizing email campaigns you’re missing out on a huge opportunity to help your business become more efficient and more profitable.



Source by Christopher Mollo

The Value of Networking Your Brand

The Value of Networking Your Brand

Networking can be an effective tool for promoting, marketing and sharing your personal brand. It allows you to meet and connect with like minded individuals and develop quality relationships. It also helps you create the right contacts for growing a viable and profitable network. Last but not least, it allows you to communicate your mission, goals and passions for success.

Listed below are tips and practical ways that savvy networkers can increase their brand proposition.

Activate Your Brand

In order to build a credible and reliable personal brand, you need to be active in your networking activities. Generally, this means staying consistent and intentional in your endeavors. Whether you feel comfortable connecting via in person or online, have a plan and put it into action. Make sure to follow up and follow through. Set up meetings, additional ways to stay in touch in person or online and build your personal brand with others. Show commitment and integrity in your dealings and interactions.

Establish Your Brand

As you develop your relationships, focus on building a strong personal brand. Explore various avenues of expressing your personal brand within your communications styles. What makes you unique and differentiates you from your colleagues or competitors? What skills, abilities or talents make you passionate in your career, business or academics? What do things do people associate you with, when your name comes to mind? By answering these questions, you are gaining a greater understanding of the value of your brand.

Execute Your Brand

Your personal brand can be a powerful for growing your networks. Use it as a touch point for conversations and finding opportunities. Show the relevance of it whenever you go to events, meetings and functions. Incorporate it into your elevator pitch, resume / bio, business cards and other marketing tools and materials. Make every effort to reinforce its worth and significance.

Use these tips to add more value and increase the dynamics of your connections. Along with your communication styles and marketing efforts, create relationships that improve your networks.



Source by Chi Chi Okezie

Free Internet Marketing: Replace Your Income Using Only Free Online Strategies

Free Internet Marketing: Replace Your Income Using Only Free Online Strategies

I started internet marketing in January of this year and, despite earning enough money to allow me to quit my job and do this full time, still feel like a newbie. In this business, you quickly realize how vast and the internet marketing arena really is. Because of the sheer scale of the internet and the number of money-making strategies to reflect this huge amount of opportunity, the average newbie will spend months just getting to grips with most of the general profit avenues internet marketing has to offer, and they will find themselves divulged with offers of brand new internet marketing software, internet marketing books, internet marketing tips etc. However, it is essential that the newbie always bears in mind that the quickest, simplest and easiest way to make money online is via free internet marketing.

There are many free internet marketing methods to make fast money online. For example, a newbie could collate free information about blogging, and then set up a blog at Blogspot or WordPress; the newbie could then insert some AdSense for free and get about optimizing the pages so the search engines would attract visitors. Or the newbie could try affiliate marketing; the newbie would simply go over to Clickbank, get a free affiliate code, choose a product to affiliate for, and then start hitting free internet forums targeted for their product to promote it in their profile signature. And this is the tip of the iceberg when it comes to free internet marketing.

The internet marketing Gods reward those who are innovative. So why not see how creative you can be? You could try and link several free blogs to articles and forum postings. Create a large network that is earmarking money for you on autopilot. I know of several individuals who do nothing more than post in forums all day long and earn a small fortune from it. There is absolutely no reason why you can not replace (and even improve) your full-time job income using simple free internet marketing methods. You do not need the latest internet marketing software to make cash.

Whenever a newbie asks me how to make money online, I severely urge them to do it through free internet marketing methods. I tell them to research all the free internet marketing methods that they can through internet marketing forums, make comprehensive notes, then compile a plan, and then follow through with it. Never allow yourself to get distracted. And here is my golden rule – if you can not replace your full-time job income through simple free internet marketing methods, then you should not consider moving any further in the internet marketing world. This is basic stuff. Just because they happen to be free methods, do not make the mistake of thinking that somehow limits the amount you can earn, because there is no cap. Some people have become multi-millionaires through using free internet marketing methods.

Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for a lifetime. Do not buy into the hype of aggressive sales letters, do not allow yourself to get magnetized by the latest software releases. Focus on the established free methods of making cash online, take consistent action, be open to constructive criticism, and it's more than likely you will eventually become a very wealthy individual. This is the bread-and-butter of internet marketing and, in time to come, you will realize that the expensive courses only really provide tips, tricks and incentives to the education you save yourself from free internet marketing methods.



Source by Jack Silver

PPC Marketing

PPC Marketing

There are a few ways to generate traffic to your web site. The best method is to get free traffic, by having the search engines find your site. The problem with this method is that it can take a bit of time and effort for you to get any substantial amount of traffic.

If you have a product or service that you want to drive traffic to your site quickly, PPC (pay-per-click) is your best method. The set up for a campaign one of the major search engines can be done in less then an hour. The steps are simple, set up and account with a program like Google's Adwords. Then you need to think about the target market you are aiming at. Look at your site and write down all the keywords that your site might match when people do a search. Once you have a good number of keywords that match your offering, you need to set up your campaign. This means that you will need to enter all the keywords to the site and create an ad. The ad should be effective in getting people to click and visit your site. The idea by paying for clicks is that you want to drive motivated consumers to your site. If for example you were selling used Ford parts you would want to break that down to the model and as specific as you could be. In being specific you will find the right target market and spend less on miss-matched clicks.

Playing around with your ad's content is a great way to test if your ads are getting clicks. If you use Google's AdWords you can set a few ads and see which will get clicked the most and convert to sales. Since Google will serve the ads in equal amounts it gives you time to test and figure out which ad works best.

With PPC it's not only about getting traffic to the site its' also about getting people to take action. The search engine PPC program can send tons of traffic, but what good is it if your site is a mess. When settings up PPC campaigns make sure that your site is fully functional and that users know what actions to take. If you create a winning keyword list and ad copy that drives clicks, you are on your way to make a lot of money online.

For more tips on how to make money online please visit my blog.



Source by Alex P Santos

Why Should You Choose A Multi-Level Marketing, Direct Selling, Home Business Opportunity?

Why Should You Choose A Multi-Level Marketing, Direct Selling, Home Business Opportunity?

Multi-Level marketing aka Direct Selling, Network Marketing, MLM is a powerful business concept for many different reason but mainly for the income it can provide the Network Marketer. It's so power many Fortune 500 companies have used this method and many have turned into multi-million dollar empires.

So why can not an average person do the same?

You can! There are many average people already working great Multi-Level Marketing home based business opportunities! And the best thing is, right now is an excellent time to get started in one!

Many multi-millionaires have taken note to the concept of MLM as a business model an average person can work and build significant wealth.

Multi-Level Marketing is huge! It's a thriving industry since the negative publicity it received from the media and those who did not make it. Many successful people who are now millionaires have expressed how the MLM business model and opportunity can be created from home and from scratch.

Need to make some extra money?

Most people would answer yes. Who could not use extra money every month? But where is it going to come from? You can always get a second job. This may seem like the best idea but if you really think about it, it's not. This is because the money you get after taxes and the time invested it is simply not worth it.

However, you can start working a part time home based business using the MLM business model and you can get started for near nothing! Your OWN home based business!

How can you start working an MLM home based business opportunity you have heard about?

Even if you only have a few dollars you can get started in a business. The key to success is never ever quit! Most legitimate
Many legitimate MLM home based business opportunities will allow you to get started for under $ 100 where you get great support from the company and other members. They will provide the tools and the system for you. You just add your sweat equity, your commitment and the persistence to your business.

Just do not forget to choose a company that is well established and offers quality services or products and has a great management team with support for their IBO's (independent business owners).

One other important factor if your belief and the commitment to the services and products and to be your own best customer or user of your own service.

Starting a Multi-Level Marketing, Direct Selling, home business opportunities is a great idea for anyone wanting to work from home. It is reliably inexpensive to get started where you get a proven system as if you purchased a franchised business and you can be in profits in months rather than years.



Source by D Thomas

Affiliate Marketing Opportunity – Increase Your Personal Income This Year

Affiliate Marketing Opportunity – Increase Your Personal Income This Year

There is not a one size fits all method that works with each and every company. The affiliate marketing opportunities are quite varied and finding out to master them is offered as part of a program to allow you to understand what you’ll need to effectively run your own on line company. If you have been thinking about learning far more about affiliate marketing opportunities, read on to discover what it can do for your business.

Owning a enterprise isn’t a simple task, but chances are you’re determined to transform it into a success and will not stop until it really is. There is certainly the same methodology at the thriving affiliate membership sites, for all that I have seen. You have at your finger tips every piece of advice, leadership and education that you would like to discover the true potential in your on the Internet ventures.

A genuine affiliate marketing opportunity that over delivers and gives you what you’ll need beyond the pass mark to obtain you the grade. The best affiliate training programs offer more than information, they provide you the tools and support that you need to build your success on solid foundations.

Developing faith in this team of company pros who know what it takes to be successful, they are there to help you in case you run into difficulties or are struggling to make any lessons inside the training forum stick. At an affiliate university you’ll meet others like yourself who are growing their on-line enterprises, others who made the choice to join the Wealthy Affiliate system. Achieving success is feasible and demands the correct parts when making it work.

Your correct to check out an affiliate marketing opportunity this program will probably be just what you may need, if you’re prepared to work hard at it. But be warned it really is not something you should do lightly (Joining an Affiliates training program I mean!) If you are an willing to put in the time in learning all the new skills that you have to get under your belt. Willing to learn how to deliver the right message to your readers using all types of marketing mediums now is your time…

Leave what you have experienced in the past on the table and invest in yourself and look into the wealthy affiliates for a clear path to affiliate marketing training and support. Take a look at how the WA University can assist you in building your online business. I also have a rather special bonus if you would like to see what is in the WA members area. Just head over to my and enter the email address I should send the insider information to.



Source by Anthony Balthazar

How Marketing-Minded Financial Planners Get Publicity

How Marketing-Minded Financial Planners Get Publicity

You've probably noticed, if you live on this planet, that we live in a media-driven world.

You may have mixed feelings, personally or philosophically, about this. But it's a fact of modern life. And in at least one very important way, it's good news.

This is how:

Living in a media-driven world is very good for professional practices, like financial planners. For anyone, in fact, who makes a living or runs an organization that is based on using their know-how or getting a message across.

Because if you fit any of these categories – and most people do, even many who work with their hands – you can get media coverage. Favorable, positive media publicity. Free publicity. And you can use that free publicity to build your practice.

Best of all, you do not have to resort to cheesy or tacky tactics to do it. You can do it responsibly and professionally. And still grow your business.

You're going to do it by using the very same expertise you tap into every day at work. Only instead of applying that expertise to your client, patient, or customer service, you're going to use it a little differently.

You're going to share your knowledge with the media – and through them with the public. With the people and businesses who will become tomorrow's clients.



Source by Ned Steele

The Renegade Network Marketer is Attraction Marketing

The Renegade Network Marketer is Attraction Marketing

In case you have not read the eBook by Ann Sieg called The Renegade Network Marketer, be sure to get your copy here. By reading this book you will learn new concepts on how to build your Network Marketing business or any business the smart way in this digital age.

Inside Sieg’s book she targets a distinct group of people that are discouraged that their Network Marketing business is not going as planned. Every single day this group searches the internet for solutions and the Renegade Network Marketer provides the answers. Ann has exposed the upline sponsors for the ever tiring methods and myths that they are teaching to new recruits. If you have grown weary of hitting on or have just plain run out of friends and family this system is perfect.

The Renegade Network Marketing eBook is full of valuable and practical information on how to prospect, market, and sell, specifically in the Network Marketing industry by using the internet. Even if you don’t belong to a Network Marketing Business, you can still purchase The Renegade Marketing System eBook and still make money as an affiliate.

A new doorway has been opened by The Renegade Network Marketer which is leading the way to working smarter in attracting targeted prospects into your network marketing funnel. You will learn how to how to qualify prospects, position yourself as an expert and how to make your internet marketing efforts count. In order to keep you ahead of the trend in professional network marketing, there is ongoing continuous training. Whether you are just starting out or you just want the know how to grow your business this marketing concept is flawless.

Cash flow is vital to any business and Sieg has also incorporated in her system the opportunity to make multiple streams of income. When you purchase the e-book you also gain access to a Back Office with a huge amount of information and tools to market and track your new business. Once you’ve read the book, you’re ready to get started setting up your own attraction based marketing system.

The difference with being directly linked to Ann is that she has an incredible team and system in place. This is backed up with free membership in the Renegade System where you can put what you have read into practice right away. You’ll find many other helpful resources at The Renegade System website such as website development, copy writing and traffic generation.

Ann has taken attraction marketing to a whole other level by teaching the principles of marketing. The ideas I got from the book suddenly opened my eyes to see network marketing business in a totally new light. The path in front of me has never look so bright. In our lifetime as network marketers we have no doubt made several attempts at making money did not go exactly as planned. Would you agree that those attempts in question had to do with the number of people that didn’t find your network marketing business as attractive as you did?

In a nutshell, The Renegade Network Marketer eBook renders a complete Internet attraction marketing system for network marketers at a very low cost. The book comes risk free with a money back guarantee. This kind of training which is always being added could very easily cost thousands and I am sure somewhere it does. If learning the highly coveted secrets on how to attract and qualify prospects instead of chasing them down appeals to you then this eBook is for you.



Source by John Kellerman

Why Are Top MLM Companies Losing Distributors to Top Tier Direct Marketing

Why Are Top MLM Companies Losing Distributors to Top Tier Direct Marketing

Why are all these MLM distributors heading over to top tier direct marketing? The MLM / network marketing industry has gone through a lot of changes in the last couple of years. The internet has changed things dramatically. Now industry is full of hype with new start-ups and marketing methods promising quick easy money if you start now! What has not changed is some of the issues that have plagued MLM / network marketing for a long time. 97% of people involved in a MLM will never see positive cash flow. Where is the proper MLM training? This and the fact that attrition rates in MLM are not slowing down has a lot of people rushing over to top tier direct marketing to find a realistic six figure annual salary. So what is the difference between the two?

One of the major issues is the difficulty people are having achieving positive cash flow. The number that are commonly quoted is around 3%, but I have seen some estimates stating that it is less than 1% that they are actually making money. Unfortunately, in an industry where a lot of people are told that their warm market is the hottest source of leads this means that 97% of your friends and family will lose money if they choose to partner with you. A fact that not only affects your bank account but your relationships.

With top tier direct marketing this issue can be avoided with little effort. The higher ticket products and sales ladder that are generally utilized in these type of opportunities provide sufficient of a profit per sale to not only fund advertising but leave a fair chunk of cash in the bank account as well. With the combination of a large ticket item and responsibilities often above 50% it is not unreasonable to think that someone can replace their existing previous income quickly allowing them to get out of the job that they wanted in a short time. Sometimes in less than a month. This also enables people to build large monthly incomes in a reliably short time.

With most MLM and network marketing programs the idea of ​​leveraging a large team is often heralded as the key to financial success and freedom. This can be true, but there are two sides to that coin. Often it can work against you. When starting out with MLM or network marketing companies you do not have access to this lease because you have not yet built a team. However, your sponsor does have a team. And so does their sponsor, and their sponsor, and their sponsor … anyway you get them idea. All of these people are getting a chunk of your sale or distributor leaving you with another small cheque looking for a way to cover your next minimum purchase.

The difference in the way you get paid in a MLM / network marketing company and can easily demonstrated in a quick example. If you are selling a $ 150 product and you receive even a 20% commission (which I have never received in MLM) that would leave you with $ 30 dollars monthly. It would take you 14 years of continued autoship to receive $ 5,000 dollars in agreements. Or you would need to sell 167 per month of these products in order to create a $ 5,000 monthly income. This of course does not take into account that fact that 50% of new products users will stop their purchases within the first 3 months, or the fact that 90% of distributors will quit within the first year. This means that you will have to constantly have to recruit and sell in order to reach that lifestyle you have always wanted.

In top tier direct marketing with the larger agreements and larger ticket prices it is not uncommon to be able to make $ 1,000 to 12,000 dollars in a single sale. This is money in your pocket that you will not be affected by the regular attrition of an MLM / network marketing downline and customer base.



Source by Terry Unrau

Small Business Publicity – Worth It?

Small Business Publicity – Worth It?

You bet it's worth it. Publicity via news releases, along with building relationships with reporters and editors is really good for your small business.

As one who is adamant about "it's not who you know, it's who knows you," news releases play a big part in that awareness. Plus getting publicity helps establish you as an expert in your specialty. Amazingly, much of the news we read in the newspaper on a daily basis started with a news release.

That news could be about you. It's critical you have public activities and news releases as a part of the marketing plan for your small business.

So where do you start? If you've never written a news release before, it can appear to be a daunting task. Relax and take a deep breath. All the information you need is at your fingertips. Just search for "write a press release" in any search engine and you'll get plenty of great resources to help you on your way.

The bottom line is it can be done. But it takes consistent effort and action just like everything else that will make you successful in your business. Make sure you add public relations activities to your marketing plan as at least monthly tasks. And do not forget to sieze opportunities as they come up in your day-to-day business.



Source by Denise O'Berry

Network Marketing Advice – Is Purpose Important When It Comes to Your Network Marketing Business?

Network Marketing Advice – Is Purpose Important When It Comes to Your Network Marketing Business?

There's more to network marketing than just constantly giving out strategies, and tactics.

A lot of network marketing has to do with mindset.

One of those aspects of mindset are extremely important and imperative to carrying out any of the strategies that you may learn.

What May Be the Most Important Network Marketing Advice for Making Any Strategy Useful

One of the things that I've noticed in my twenty five years in the network marketing industry is that people often come into this business without a very good reason. They come in very aimless way. They have no real direction of why they've joined other than it just appeared like a good idea at the time … and a way to make a lot of money according to their upline sponsor.

But that's really no way to start out on any venture.

It's almost a recipe for disaster in fact.

The fact is that PURPOSE is extremely important in any venture that you partake. When it comes to network marketing advice, it's one of the pieces of advice that I give out the most. Very likely because I've seen first hand how not having a sense of direction and purpose can be the ultimate death to any network marketing dream.

Purpose is defined by Merriam-Webster as "something set up as an object or end to be attained" …

That last word is very important. What is it that you hope to attain from starting this venture into network marketing? What were you thinking about when you signed up?

Was it making tons of money? That's perfectly fine if it was. That's a great purpose, if that's what you want. But sometimes you have to dig a little deeper to get the real reason of your purpose.

You have to ask a lot of WHY questions.

Why do you want more money? Why will this help you? What will you use that money for? (okay so that last one is not a "Why" question)

Many people are shocked when they do this exercise because they realize that the purpose that they thought was even not really their purpose at all. For instance many people realize that what they would do is quit their job so that they can spend more time with their family. So, the money is just a vehicle for what they really want, which is time freedom. They want to be able to do what they want, when they want, without having to get permission from a boss to do so.

Others realize that they just want to make enough money so they never have to feel the stress of debt and where they're going to pay the next bill. While others want to be able to pay their debts, plus the debts of those that love, and / or the debts of those in their church.

In other words some people are not really into this for themselves as much as they think they are. They're purpose is to serve others, and it's important that they know this, and therefore do everything they can to use network marketing as a vehicle to be able to achieve that purpose.

It's important that you take this network marketing advice serious, or you may find yourself swimming languidly without a purpose.



Source by David L. Feinstein

Are Blogs the Red-Headed Stepchild of Publicity?

Are Blogs the Red-Headed Stepchild of Publicity?

As much influence as new media has on our society, it still kinda baffles me that blogs are sometimes treated as the bottom feeders of media.

I often field questions from entrepreneurs that are completely awestruck at the possibility that their product can adorn the pages of a glossy magazine. Or, I see the stars swirl around in their eyes that, maybe … just maybe …. one day …. they could share their sage wisdom with Meredith VIERA and the Today Show audience.

But when I talk about using blogs to publicize their business, they look at me like I've just handed them a poop on a stick.

"What's wrong?" I say.

Oh, I've had a bunch of blogs cover my business, but I got no sales. Bloggers are just looking for free stuff anyway. Plus I can not afford to send them samples or waste my time writing guest posts. Enough with these little guys, I'm ready for the big leagues.

Sure, this can be a sound argument depending on an individual and their unique business situation. I do not believe there is a one-sized fits all public approach for every business.

But, personally, I have great success guest posting for other business blogs and I can attribute tens of thousands of dollars in revenue to this strategy. And this blog is all about sharing what can work, and allows you to make the decision to use or not to use. Sharing is caring.

As I said, online publicity is a very specific strategy and, like anything else, can work well if implemented properly.

A friend of mine (an author) just chalked up a huge publicity campaign for her book where her motto was "no outlet is too small." She wrote guest posts, participated in interviews, and sent review copies of her book to anyone and everyone that was interested.

This turned into "six degrees of separation" publicity – her coverage on hundreds of blogs led to an contemporary Today show appearance and write ups in several major magazines. These editors and producers either found her through a blog that they personally enjoyed, or heard of her from someone that read about her in their favorite blog.

Sure it took time. Sure it meant she had to foot the bill to send review copies to these folks. But These blog placements helped her become extremely well connected, and while her direct-pitching efforts to the 'big guys' were provoking fruitless, these media people respected the opinion of bloggers enough to book her based on their recommendation.

The point – you never know WHO is reading WHAT and WHO is influencing WHOM.

And if you want to play a bigger game, it can be a smart strategy.

If you're up for it, read on.

HOW TO FIND BLOGS

There are tons of ways to find blogs that will cover you. You've probably heard a bajillion people say to check Alexa rankings or use specific blog search engines. These are all great ways, no doubt. But, as always, we rock things a little different over here in my joint.

1. Look at the websites for major magazines that appeal to your target customer. Lots of them have blogs (which should be an obvious target for you) But many of these sites also list their favorite blogs. For example: Martha Stewart has a "Blogs I Like" section on her site. Shoot, if it's good enough for Martha, it's probably good enough for you.

2. Set up Google Alerts for people or brands that are either your competitors or that reach a complimentary audience. Find out who is covering them. Maybe they will want to cover you too.

3. With blogs, size does not always matter. If a blog has thousands and thousands of readers, that does not mean it'll be a slam dunk for you. Look at the comments section of the blog to see if people are actually providing feedback.

4. Find blogs in a specific niche. For example, I do publicity consulting for a number of industries. But I've written guest posts for blogs that reach specific verticals – like medical, pets, bridal, and crafting communities. Even though these blogs do not have a 'big' reach in numbers, the niche audience and content matched so well that I earned plenty of new fans.

HOW TO PITCH TO BLOGS

1. If you're a product-based business, always make sure they actually feature products on the blog before you pitch something. If they do, check their About section, their Contact section, and / or look for a Review Policy section. Most blogs that accept product reviews or features list the information on how to pitch to them somewhere on the site.

2. If you're pitching a guest post (where you would write a post …

Marketing Video – The Mobile Technology Advertising Tool

Marketing Video – The Mobile Technology Advertising Tool

The 4th Generation of mobile communication technology is around the corner. The 3rd generation has already taken the world by storm and we now carry desktop equivalents in our pockets. The mobile communication technology today has revolutionized our lives like never before. It enables us to access internet from anywhere, anytime.

This has changed the dynamics of work on the internet as well. The internet marketing has got a lot of scope of improvement. With the ability to view live videos with ease, the online marketing campaign is at par with television advertising and the ability to create market campaigns involving videos has become a possibility.

However there is one basic difference between advertising on television and advertising on the internet. The television offers you a possibility of browsing only a selected number of channels. On the other hand, the internet offers you almost unlimited possibilities of browsing.

Therefore the effect of a normal video campaign is not as much as it would be on television. However, internet offers you a great variety of video postings. These include product introduction, product launch, comparison, market analysis and many others depending on your marketing needs.

The marketing dynamics do not work the same way on the internet as they do in the other media. On the internet, it is a game of large numbers. A conversion of 1% of the total website views consistently is considered to be decent. On a regular basis, a prominent website can have hundreds of people visiting it. If you have a shop, do you have hundreds of people visiting it daily? Under normal circumstances, the answer is no. Therefore the kind of elaborate and expansive marketing campaigns that work conventionally are not relevant on the internet.

Let us consider a marketing video. A market video created after spending thousands may not be as effective as a simpler version of it. On the internet, the viewers need information which a marketing video should provide crisply and in an attractive manner. If the user is not satisfied, then he / she will move on to another option. Since it is important the marketing video should be convincing with all the visual effects that you would find in a conventionally good advertisement.

So how does one go about creating a marketing video that has got immune features and world class graphics? There are many software tools available that help in the creation. However, these tools are expensive and even the most easy-to-use among them is complicated enough for someone who wants a quick video created. Apart from the video creation, the editing process that follows is time consuming and intricate. This is what makes the creation of marketing video expensive since there being an incentive opportunity of using it for marketing.

All those who have so far missed the marketing video bandwagon can now board it easily. There is a software tool that allows you to create marketing video in about 3 minutes and this video is derived from the articles written for the campaign. Simple to use, this service helps creating a marketing video that exhibits the quality of world class video services. These videos have catchy titles and exquisite visuals that get a viewer hooked. The best part is the cost involved which is way more economic than the established costs for marketing video.



Source by San Kumar

What Is Content Creation Anyway? And Where Do You Put Your Energy?

What Is Content Creation Anyway? And Where Do You Put Your Energy?

Content creation is being bandied about nowdays, especially in the online marketing world. Each of us may have an idea of ​​what "content" is, but you might be surprised at how many different things it is. It's about every single day when you sit down at your desk and put your fingers on the keyboard … what are you creating?

Articles

Blogs

Social media updates

Videos

Website content

Promotional materials (and this is a big catchall category: marketing emails, associate materials, speaker queries, graphics)

Your bio and other materials about you (think speaker sheet, media kit)

Operation manuals

Internal and external emails

Infographics

Worksheets

Exercises

Programs and the material your peeps in the program get

One-off educational materials

Webinars

And the list goes on

So, when you think about what you need to be writing and the content you need to be creating, it can be a long list. And it all sees as if it's important and needs to be done NOW!

How do you decide what to focus on?

First, coordinate your content creation with your short- and long-term goals. Set your goals, and then drill down to the actions to reach those goals. For example, if one of your main goals is to increase your database list by 250 subscribers this quarter, your actions may be to deliver monthly free webinars or do free speaking gigs. That means you'll be creating webinar presentations, promotional materials to plug those webinars, writing query emails or letters to get speaking gigs, and designing your talks.

Second, to keep yourself and what you do in front of people, have your foundation marketing in place. Decide (or refine) how you regularly communicate with your tribe and community, and then write the content for those regular communications. For instance, your regular communication may consist of a weekly ezine, twice-a-week blog posts, and regular updates on one or two (not all of them!) Social media outlets.

Third, create fresh new content. Is there a workshop you want to teach? A new program you want to unveil? While it may not seem obvious, teaching a live workshop or a new program involves creating content.

Fourth, repurpose and reuse the content you already have. You do not have to constantly create something new; use the cool stuff you've already created. Think about using it differently (creating an infographic out of a five-step article) or packaging it with other content (a worksheet that becomes a bonus, or some articles that become an eBook).

Fifth, if you really have no clue about where to go, look at the graphic below. What is that one area that you get a little tingly feeling when you see it? Tingly as in … "Oh, I have an idea around that, and I soooo want to play with it!" See where your energy draws you in, and follow that energy. Good stuff will abound!

Creating content does not have to be this boring, stuffy, have-to-do-it kind of thing. It should be a way for you to pour your passion and creativity into a piece of content as well as to explore your particular sphere of expertise.



Source by Dawn Shuler

E-Mail Marketing – Tips For Do's and Don'ts

E-Mail Marketing – Tips For Do's and Don'ts

What is e-mail marketing?

Email marketing is the marketing through the use of e-mail. The use of email in marketing communications is known as email-marketing. Email marketing is the easiest, most convenient and efficient way to market your company, your products, and your services.

It's used to:

• Send direct promotional emails in order to acquire new customers.
• Send emails to enhance the customer relationship
• And to place the advertisements about the business.

It is popular because:

• Sending email is very much cheap means of communication.
• With the help of e-mail you can deliver the message to the people.
• It provides effective results in short span of time.

Things to do in e-mail marketing:

1) Use an opt-in form (The request form to put on a mailing list)

Getting the email address may be an easy task but the thing that must be considered is that you are having permission rights to start sending them the information. Customers are kings, so it will not be a good idea to upset them by sending unnecessary mails. And in some countries there are laws regarding sending unnecessary mails to people. Opt-I form can provide you with breaking the law.

2) Just Selling is not enough

Provide valuable information to your customers, and it should not like that the emails should be totally ignored by the readers. Try to gain the trust factor of your readers, and if you gain that then surely your sales will go high. By doing sales only, you might be ignored by the readers.

3) Create user-friendly emails

It is not necessary that everyone can go through the HTML mail. It would be better that you create a word version also for your email. By doing this the users who read only the text versions can get your full message without losing your style.

4) Put important links more than once

Put your link in various place so that the readers can see to it. When you have a link that you want your readers to see, do not just put it once. Put it down two or more times. By doing this your readers will see the link and might even visit that.

5) Try using an email messaging tool

Try using an email message tool . This will save you time and effort.

Things to avoid in e-mail marketing:

1.) Say No to CSS

Do not make use of CSS. Try to do all of the text formatting inline. Some ISPs strip out CSS code within emails.

2.) No Scripting Language

Avoid using any kind of scripting such as javascript.

3.) Make use of strong tag

Use strong tag instead of "b". As the "b" tag is mostly used by spammers. The filters ignore it.

4.) Avoid TBODY

Several ISPs consider the TBODY tag as a Spam. So, try to avoid the usage of TBODY tag.



Source by Rohini Roshan

Land Your Sales Or Marketing Dream Job

Land Your Sales Or Marketing Dream Job

A Guide to Optimizing Your Career Search

It's no secret that we live in a full-employment economy these days, with unemployment rates running as low as 5% in most parts of the country. As a result, many companies are starved for the kind of A-level talent they need to grow their business. For proven top Sales and Marketing professionals, that's great news. Right now, in fact, it's much easier to make a career move than it has been for the last several years. So the time is ripe for you to land that next great position, whether as an executive, mid-level manager, or front-line contributor. The path to better career opportunities is just ahead. This detailed Guide is designed to help you pave the way and land your dream job in Sales or Marketing.

Six Steps to Making the Right Move

What follows are a few tried-and-true tips to help you greatly improve your career search and make sure your next job is exactly the one you've been dreaming about:

1. Develop Your Plan of Attack

If you're thinking about starting a search for a great position, it's absolutely essential that you take the time to build your own personal strategic marketing plan. Too many professionals enter the job market with no game plan for their job search, other than to prepare their resume; post it on major job sites; and initiate some networking activity. But to be really effective at your job search, you'll need to be much more focused and systematic than that. Before ever picking up the phone or sending out your resume, you need to figure out exactly what you're looking for in a new position. Begin by asking yourself a few things:

o What do I really love to do?

o What am I especially good at?

o What kind of work really excites me?

Easy questions to answer, right? Well, not for everyone. But luckily, there are plenty of resources out there to help you, including established professional counselers and outplacement firms that are known experts in career planning. There are also many great books available, such as the long-held classic, What Color Is Your Parachute ?: A Practical Manual for Job-Hunters & Career-Changers. No matter how you get there, having a solid plan and a clear set of job search parameters in place is a must. It'll make your job search a whole lot easier – and a great deal more successful.

2. Focus Your Search

One of the golden rules in executing an effective job search is this: a laser tight focus.

First, take the time to develop a clear vision of the ideal job that you're looking for, in as much detail as possible. This includes the target industry, company size, location, company culture, job title, scope of responsibilities, and anything else that is important to you. The more you can probably visualize and articulate the exact job you're dreaming about, the better chance you'll have of landing it!

Many experienced Sales and Marketing professionals come through our offices seeking a job, without an adequate definition of what they are really looking for. In particular, executives who've done a lot of different things over a long career suffer from this syndrome. When coached on improving their search focus, they often worry that doing so will preclude them from being considered for another job that they might be willing to take. In attempting to "cover the bases" by saying "I'm wide open," they end up diluting their marketing message. The result is, we do not know how to help them, and nobody wants to hire them.

Next, build a target list of companies that fit tightly within your ideal job parameters and focus on penetrating that list through the course of your search. This "Target Account Selling" method is a commonly accepted practice in most companies – so why not adopt this proven technique for your career search?

If you are not sure of which direction to take, then do research. Informational interviewing is the perfect vehicle for helping you gain a better understanding of a specific industry or company. Industry association directories are another great source of information. And of course, a number of excellent resources exist online. You can start by visiting websites that aggregate job postings like Indeed.com to get ideas on who's hiring in your area that you should include in your target list.

Once you've built your plan of attack and zeroed in on your goals, then you're ready to put your story on paper.

3. Package Yourself as the Ideal Candidate

Let's say you're a sales person producer or marketing genius who wants to make a job change. How do you ensure that you stand out as the best choice to prospective employers?

First, make sure …

Network Marketing Success – Implement A Team Building Strategy To Get Your Business Growing Fast!

Network Marketing Success – Implement A Team Building Strategy To Get Your Business Growing Fast!

Team building is not new in network marketing. It's been around for as long as the industry because it works.

Who is more likely to stay in your business?

A new associate that just joined, was given some basic training, and was then sent out into the wide world of MLM on their own?

Or a new associate that just joined, was given their basic training, and then got plugged into a team building system?

The answer of course is the new associate that's in a team builder system.

Setting up your own Team Builder System for your team is not very difficult.

  1. Evaluate your network marketing company's compensation plan. Is it team builder friendly?
  2. Set up a lead capture page or squeeze page and write an email auto-responder series. Place the form to your auto-responder series on your lead capture page.
  3. Set up a redirect url through your email series. Place your 1st team member in that re-direct.
  4. Drive traffic to your lead capture page.

As new prospects sign up, they will be exposed to your offer through your email series. The only link that should be in your email series is the re-direct link. Whenever that link is clicked, your prospect will see whoever is in the Team Builder at that time.

Another benefit of the re-direct link is that it makes changing who is in the Team Builder very easy. I use ViralURL and HitsConnect for my re-direct links.

How easy is it? When your current team member gets qualified, just log into your account, go to where you can edit your urls, and replace that team member's link with whoever is next in line.

It is very easy to set up a Team Builder System for most compensation plans. Know your compensation plan and build your Team Builder System to work within it.

Try it, I think you will be impressed with the power of team building.



Source by Jonathan Hutchinson

World-Wide-Web Marketing Consulting

World-Wide-Web Marketing Consulting

The popularity of the internet as well as the recent crash and economic depression is changing the face of marketing and advertising. People are no longer content to manage faceless businesses that hide behind big names and glass buildings. They want to deal with a firm which interactions along with customers, listen to them and is focused on a lot more than their own financial well-being. It's put huge corporations in a little bit of pickle, but has provided the small entrepreneur a chance.

Small businesses are now able to get in touch with customers around the world. By interacting and offering added value, small businesses is now able to relocate and take business from much larger companies. Nonetheless, even small establishments need skilled website marketing consulting to enable them to gain that coveted position in front of their clients.

Obviously, anyone can at some point acquire some traffic to their site, suddenheless the question for you is a small business can afford to take the risk that what they are doing or may not work? Website marketing can take time to present results, even though not as long as some other marketing methods, but still of sufficient length to warrant employing a specialist to deal with the job.

What you need to consider is whether you can afford to hang around? Essentially, a business without any internet profile might as well shut down and go home simply because it's as good as deceased. The internet has brought individuals closer together and it is changing business practices. Should you are not ready to conform you will undoubtedly be forced out of the market.

The advantage of acquiring professional online marketing consulting is that you will discover effects much faster as well as your return on investment is going to be greater than if you did it on your own. You will be able to make use of specialist knowledge and your campaigns will be a lot more efficient.

Even if you feel it can be done on your own, because after all exactly how hard all of this internet marketing stuff could be, you might have a huge surprise. There's a little difference between achievement and disappointment in website marketing and a business can turn out burning off much more cash by trying to nip pennies in the wrong places. You may save a few dollars now by trying to come up with your own online marketing campaign, but how much income are you going to drop because you believed it could be?

With website marketing consulting you will get specialist information on everything from deciding on the best mixture of communication programs for a cost-effective marketing campaign to calculating the effectiveness of each individual campaign. That is the beauty of the world-wide web that not one other advertising medium lasts to be in a position to offer before, quantifiable results. An online marketing strategy may be tracked right down to the last click and you can quickly see how efficient each channel is so that alterations can be done if you're dissatisfied with the final results.

Nonetheless, so that you can take full advantage of each of these advantages, you'll need good quality internet marketing consulting to put on the right course so you do not throw away your money on unproductive campaigns.



Source by Melanie Perkins

Publicity is NOT About Press Releases!

Publicity is NOT About Press Releases!

In dealing with clients and the public regarding their perception of public relations, we are continuously
amazed that people time and again equivocate publicity with press releases. In other words, write a
press release, send it out and – poof! – you'll magically get publicity.

Well, we're here to tell you that, despite what you've heard, that could not be further from the
truth.

Sending out press releases is not the first step in obtaining meaningful media coverage of your product, service or business.

It's not that there's never a place for them. There is. Every once in a while. If you have
a huge announcement to make. Or an event you want to get a listing for.

So, why are not press releases the publicace panacea you might have thought they were?

First, reporters and editors are flooded with press releases. Some of them receive hundreds of press releases every day, most of which are self-serving and completely un-newsworthy.

For media, press releases have become the equivalent of junk mail. They just do not have the
time to sift through all of the press releases that they receive every day. So, what do they do? They
ignore them or hit the delete button without even bothering to read the content.

Second, most newsrooms have cut their bills way back. As a result they are extremely short
staffed, and what staff they do have is strictly underpaid and overworked.

That's good news for PR people and others who knows how to help these individuals, because it
means they are looking for ways to make their lives easier, and that they are open to solid story leads. But it also means that, once again, they do not have time to sift through a bunch of press releases that flood their in-boxes on a daily basis. They are doing the jobs of two – and sometimes three – people, and they are extremely stressed out. They want ideas that will make their lives easier, not junk mail that takes up a lot of their time and offers them little or no substance.

Now that we understand a bit more about just why press releases are not the way to entice
the media to cover your product, service, or business, let's talk about some strategies that
will interest them. If you follow these ideas you will be sure to win friends in the media and
garner positive coverage for yourself in the process. Here they are:

1. Offer yourself as an expert source to reporters covering your industry.

Reporters are always looking for experts that they can contact for quotes in articles. Offering yourself as
an expert source on your industry is a great way to form a relationship with reporters, show them that
you are responsive and knowledgeable, and get yourself media coverage. Being quoted as an expert
source will go a long way toward establishing you as an expert in your industry, a leader in your field, and ahead of your competition in knowledge and expertise. It's also a great way to get to know
reporters and to show them that you are available to help them when they need it. Once you establish
this type of positive rapport, it might even open the door to your suggesting other story ideas to these
same reporters – ideas that, of course, highlight your company and result in even more in-depth
coverage.

How do you offer yourself as an expert source? All you have to do is read your local papers
(or trade publications covering your industry, or even national publications) and find out who is writing
about your industry.

Next, write up a short bio on yourself, highlighting your experience in your industry, your
areas of expertise, and issues you are available to comment on.

Then, e-mail or mail this information to the reporters with a short letter introducing yourself,
saying that you have noticed that they often cover your industry, and offering yourself as an expert
source.

You might even follow up with a telephone call a few days after you send this e-mail. But be sure
that you never begin a conversation with, "I just wanted to make sure you received my e-mail …."
There is no surer way to make a reporter groan.

Instead, tell them that you have noticed that they often write about your industry, and that you
would like to help them by being a readily available expert source that they can contact for
commentary. Let them know that you have sent them a bio on yourself and offer to re-send it in case
they never received it (this will get them off the hook in case they can not find it or accidently deleted
it).

Once you offer yourself as an expert source, be sure …

Marketing Your Book Offline

Marketing Your Book Offline

Most authors today recognize the benefits of using social media to raise their profile and promote their books. In fact readers expect you to have a Facebook fan page, tweet regularly, email newsletters, blog, guest blog, have a webpage and, oh yes, write more books.

Whilst having social media presence is important do not forget the benefits of getting out there and meeting potential readers in person. There are huge opportunities to do this if you are prepared to do a bit of ground work and market your event.

Here are some ideas to get you started:

Run a workshop at your local library – this could be a reading or you might suggest some other type of event related to the content of your book, for example if you book is set in Victorian times you might give a presentation about an aspect of Victorian life. You could choose to do something practical, sometimes making a Victorian styled hat; this will engage potential readers and raise awareness of you and your books.

Run a workshop at the local school – if you have written a children's book then consider offering to run an activity at a school. Perhaps the children could act out a scene from your book, or maybe you could run a session on writing a short story. You could even collate the stories and self-publish them for the children, or their parents, to purchase.

Do a book signing at your local bookshop – as a local author your bookshop will only be too happy to accommodate you. Do some marketing to ensure the event is a success; also consider offering " something extra " to those who come along and buy a book.

Be interviewed on local radio – local celebrities who are happy to talk about their work, their book and their interests appeal to local listeners.

Be a guest speaker for a local group – if you can talk with enthusiasm about a subject related to your book – sometimes the subject itself, the location, or some character trait then there will be many groups happy to have you as a speaker. You may even get paid! In any case you can take along copies of your book to sell.

Now you will have noticed that these ideas are local (to you), that's because the very fact you are a local writer makes you interesting. However, run a great event and your new fans will recommend you to other groups, bookshops and schools outside of your local area. Before you know it you will be in demand and, if you are in demand, your book will be in demand.

Get out there, meet your readers, and sell more books.



Source by Adam R Jackson

What Drives the Internet Marketing Industry?

What Drives the Internet Marketing Industry?

There are really few limits to what can be sold on the World Wide Web. Anything, from digital products to tangible goods to services promised, can be sold online.

But how to sell them? And how do you convince people to buy from you?

That, of course, is the key question.

While there are many techniques and tactics to selling your products to the global market that is the Internet, there is one thing all these methods have in common, …

… the sales page.

You can learn, and use, traffic generating strategies that generate thousands visitors each day, but what will those visitors do when they get there?

Will they do what you want them to do?

You direct them to a sales (or squeeze) page for the products and services you're offering. This page has but one purpose, to persuade your visitors to do what you want them to do; whatever that is to buy from you, to give you their e-mail address, to call you on the telephone or whatever else you want them to do.

On the Internet, discounting the use of video and audio, you only have what is on the screen to convince someone to do what you want them to do.

In "real life" you can personally answer questions and objections and you can establish a rapport with your prospects and customer, but online you are restricted to the screen and primarily the written word, to convince your prospect.

Most experts agree that Internet Marketing is a sales-page driven industry. The success of a product depends on the quality of the sales page

A bad, or even average, sales page can mean the death of a good product, but a great sales page can make even an average product a big success.

Therefore, successful online marketing is basically excellent persuasion skills using sales copy; the art of writing persuasive marketing materials is called copywriting and the people who do it are called copywriters.

Copywriting, particularly persuasive copywriting, is one of the primary skills that an entrepreneur should master if they want to be successful in their online business.

Alternately, many successful Internet Marketers leave this in the hands of professionals. There are thousands of copywriters who are providing their services on the Internet.

They have studied and trained and honed their craft and many of these online copywriters can produce high quality copywriting for you; just make sure they are marketing copywriters and that you get samples of their work and documented results of their successes.

The downside to using a professional is that the really good ones charge thousands of dollars for their services.

While that is a reasonable amount given the complexities of great copywriting and the value it can provide, it still may lie beyond the reach of the average entrepreneur's budget.

Most online entrepreneurs will have to create many sales pages during their online business lives.

Every product will need a sales page.

Every affiliate offer promoted should have a special sales page.

Every mailing list will need a squeeze (or e-mail address capture) page to convince people to leave their contact details.

Every joint venture (JV) promotion will need a sales page.

As I said, Internet Marketing is a sales page-driven industry.

Because of this, every Internet Marketer should learn the basics of effective copywriting.



Source by David Husnian

Direct Marketing VS Word of Mouth

Direct Marketing VS Word of Mouth

Which is a better way to do marketing? Using direct-mail advertising or concentrating on word-of-mouth advertising to spread the word? Well, for word-of-mouth advertising to truly work you must first have customers who are completely satisfied with the product or service and believe they were given excellent customer service in the process of their purchasing. Then those happy customers will go tell other people about your great business and service creating the word-of-mouth advertising.

With direct-mail marketing advertising you concentrate on those customers who have not heard about your services or products yet. You send them something in the mail enticing them and propelling them to come in to your store and make a purchase.

You can see before see that you need to do first things first. First you need to get customers in the door using direct-mail advertising and then you need to treat them very well so they come back and they go home and tell all their friends. Once you get the ball rolling you can cut back on your direct marketing a little bit and enjoy the word-of-mouth advertising provided you continue to give excellent service.

When entrepreneurs ask what is more important word-of-mouth advertising or direct marketing the answer is typically; Both. First you must get the customers and then you must treat them well if you expect to get word-of-mouth advertising going for you. Please consider all this in 2006.



Source by Lance Winslow

10 Content Marketing Trends Everyone Is Talking About

10 Content Marketing Trends Everyone Is Talking About

Every year seems to bring a new set of marketing trends, those “can’t miss” opportunities that scream out for attention. If we were to hop on every trends, we’d certainly grow dizzy from exhaustion. Nevertheless, there are some trends that we’d be foolish not to recognize.

As we begin the last chapter of 2017, many companies are still working through the creation of a bona fide content marketing strategy. If that’s you, here are some hints: Native advertising continues to be the gateway drug to success, and mobile continues to be the flavor of every month.

That said, Smart Insights reports that content marketing is THE single most important technique for driving incremental sales in 2017. In an industry that’s all about experimentation, some key trends stand out.

Here are 10 content marketing trends that everyone is talking about.

1. Brands Will Continue to Invest in Original Content

Recently, it became public knowledge that tech giant Apple is planning to invest of $1 billion in original content. Though some gossip states that Apple is making this move to take on Netflix, we believe there’s more on Apple’s mind than video streaming. As competition in this space heats up, brands need to stay relevant. Valuable, original programming can help companies grow an audience and keep current customers satisfied.

Google is also purchasing original content from media companies and brands to fill in content gaps, while Facebook is investing huge amounts of capital on original video. Not to be outline, online shopping giant Amazon will perhaps be the largest investor of all. Though the consequences remain to be seen, one thing is for sure: content marketing is taking the spotlight.

2. Transparency Will Reign King (or Queen)

Consumers are becoming increasingly desensitized. We want — and often expect — companies to be transparent, authentic, and dedicated to giving back. After all is said and done, however, many consumers are reporting frustration with brand advertising, environmental claims, charitable contributions, and corporate support for various causes. Though such efforts have been successful for some brands, this type of promotion is increasingly being perceived as desperate or dishonest.

Moving forward, brands need to focus on transparency and disclosure to close this gap as much as possible. Enter: Influencer Marketing.

Yet, working with influencers can be sticky. The Federal Trade Commission continues to take measures to protect consumers from companies who aren’t transparent enough, including work with influencers. Take what happened with Machinima. In 2015, the FTC slapped Machinima, a YouTube gaming network, with a warning for not disclosing paid endorsements to YouTube influencers.

And this is far from the only instance. A quick Google search shows that a lack of disclosure and transparency have caused trouble for many brands. To build (and maintain) the trust of your audience, the next phase of influencer marketing and branded content needs to ensure that every piece of content created is transparent.

3. Content Marketing Budgets Will Continue to Increase

Across the globe, companies are spending huge amounts of money on content marketing. What serves as great news for content marketers also presents challenges for businesses with a limited staff. This is propelling the likelihood that companies turn to freelance writers and others who can produce content for a price.

4. Content Marketing Duties Continue to Overlap

Often, it’s difficult to determine exactly who is in charge of content within a company. Roles and duties shift within marketing departments and even in other areas of the business. PR and communications may have separate content creators, social media managers, and other writers that are not integrated with the official content team, leaving no one really in charge. Such disarray can lead to a very disjointed content strategy.

5. Internet of Things Will Take Content Off-Screen

Customers are no longer limited to the screen in the way that they view content. Although different content formats have long been available, the IoT has made it so content is interwoven into our lives in brand new ways. Consider how we current interact with technology, such as Apple’s Siri. When users speak, Siri responds with call-and-response content wherever and whenever they need it. Alexa, Amazon’s voice service, is becoming a digital doorway to content as well.

Many organizations already use Alexa to share content with their audience beyond a laptop, tablet, or cell phone screen. For example, the American Heart Association uses Alexa to provide details about performing CPR, including step-by-step information on how to perform the process in an emergency situation. This content is further embellished with information about warning signs of a stroke and heart attack.

With IoT, most content is becoming digital. Beacon-based proximity marketing, sensors, device pairing, and other features usher in the opportunity for marketers to invest in endless types of content interaction. This type of highly targeted content …

Client Newsletters: Do They Really Belong in Your B2B Marketing Mix?

Client Newsletters: Do They Really Belong in Your B2B Marketing Mix?

Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.

MYTH #1: Your Firm Needs a Client Newsletter

Marketers want you to believe that your firm needs a client newsletter. But traditional newsletters – containing commentary ranging from tax legislation to new technology, or who’s joined the firm – are not a marketing necessity. In fact, at many firms their client newsletter is a marketing albatross. Each issue involves a frustrating hunt for timely information of genuine interest that has not already been provided to clients by another news source. Some firms avoid this pain by slapping their logo on boilerplate content purchased from a 3rd party, but those firms can pay a bigger price, in terms of brand damage. Canned content says to target audiences, “We value our relationship, but we don’t really care enough (or know enough) to produce our own newsletter.”

REALITY #1: Your Firm Needs to Drive Top-of-Mind Awareness

The intrinsic purpose of tactics that communicate with clients, prospects and referral sources is to reinforce the perception that your firm is smart, trustworthy and prepared to help. Beyond keeping and growing existing clients, your primary marketing goal is to drive top-of-mind awareness with target audiences. That way, when a prospect is seeking assistance, there’s a greater likelihood your firm will be selected, or at least will be put on the “short list” of candidates. If that’s the goal, then consistency and quality of the contact are critical; neither of which necessarily require a newsletter format to accomplish.

___________

MYTH #2: People Want to Learn About Your Firm’s Success

It’s nice to think that clients and prospects really care about your firm’s growth and accomplishments. The sad truth is that your success is more important to your competitors, and to current and prospective employees than it is to clients who generate revenue for the firm. Blowing your own horn can also backfire. When your firm touts that a senior partner has just published a book and was a guest on CNBC, your target audiences may wonder why that partner isn’t focused on client matters rather than self-promotion, or whether the cost of his book’s publicity tour will result in higher hourly rates.

REALITY #2: Your Clients, Prospects and Referral Sources Care about Themselves

Understanding that all people are self-interested can make you a better marketer. Rather than creating newsletter content that’s based on what you know, on what you’ve done or on what you can do, focus instead on the ideas, talents and accomplishments of your target audiences, regardless of whether your firm played any role in their success. This is a very tough concept for many B2B firms to understand and embrace: that the most powerful form of thought leadership does not involve pushing out your own ideas. Instead, it involves deciding what ideas merit the attention of your target audiences, as well as what voices are worth listening to. True thought leaders seek to manage the conversation, not to control it.

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MYTH #3: A Newsletter is a Cost-Effective Marketing Tactic

The old saw, “Cheap is dear” rings true when it comes to newsletters. If it’s created in-house, few firms actually track the hours required to write, edit, approve and publish their newsletter. If it consists of cut & paste content, few firms consider the cost of producing a newsletter that very few people will read or respect. Regardless of content, only a small number of professional service firms proactively work to expand their newsletter’s reach, to maintain an adequate CRM capability, or to properly leverage readership analytics from open and click-through rates, if their newsletter is delivered online.

REALITY #3: Your Marketing Requires More than a One-Way Conversation

Newsletters are one-way conversations. A fundamental marketing objective is to engage clients and prospects in a conversation regarding their specific needs and opportunities. Despite the buzz regarding social media, that channel can also fall short in terms of engagement. If your firm’s traditional and social media marketing tactics do not serve as catalysts to drive Face-to-Face discussions and Word-of-Mouth referrals, then their “cost-effectiveness” can never be measured on a meaningful basis.



Source by Gordon G. Andrew

Free MLM Marketing Strategies Part 2: Off-Line Marketing

Free MLM Marketing Strategies Part 2: Off-Line Marketing

In Part 1 of this article, I explained some of the best free MLM marketing strategies that you can use to build your business online. Now in Part 2, I will be discussing some free MLM marketing strategies that you can use off-line.

Free MLM Marketing Strategies For Off-line Marketing

Nowadays there are a lot more off-line MLM marketing strategies than just the traditional ones that most people are used to.

MEET UP GROUPS is one of the new MLM marketing strategies that many network marketers have been using to garner some great results. Basically, MeetUp.com is a website that you can use to find local "Meet Up Groups" is your city or area. Use this site to find local networking or home based business groups that you can attend to network with other like-minded people.

The trick to prospecting at meet up events is, talking to lots of people, building relationships and collecting business cards without ever introducing what you do.

One you've collected the business cards of people you think you'd like to work with, simple follow-up with them the next day on the phone. It's as simple as saying, "Hi {first name}. My name is {your name}. We met yesterday at such and such group. project that I'm working on that will not interfere with what you're doing right now.

If they say "No", thank them for their time and move on. If they say "Yes," say, "That's great, I'll send you an email with all the details." It's as easy as that.

BELLY-TO-BELLY marketing will always be a great free MLM marketing strategy, it just depends on how you do it. You may have heard that any and everyone is a prospect, but it's simply not true. You can not just approach any random stranger about your business before you build a relationship or some kind of rapport with them. You have to be interested in other people and their wants and needs. Not just yours.

Trying to sell your business to someone who is not interested in joining a business, is a lot like trying to sell a big, juicy steak to a vegetarian. No matter how good you say it is, they will not want it. So instead of trying to turn vegetarians into meat eaters, it is a better idea to just market your steak to people who are already eat meat … Get my drift?

Basically what I'm saying is, when you are trying to prospect strangers, friends and family, people at Meet up group and networking event or anywhere else that you would try to find prospects, try finding out about the person BEFORE you try to pitch them on your business.

Have your feelings out there to see if they do actually hate their job or current business, or if they are interested in finding an alternative way to make money. If they are, THEN tell them that you've got something that they need to take a look at, if they're not, then leave it alone.

One of the best lines to use after learning someone's wishes and needs is, "Hey just throwing this out there, but I've got a side project that I'm working on that would not interfere with what you're doing right now. Would you be open to making more money? Who could say no to that?

If they say "NO, it does not matter." If they say "Yes", get their name (if you do not know it already) and email address, and tell them that you will send them a link to your website .

A good line to use in order to take the pressure off is, "If it's not for you, no big deal, but if it is great, I'll talk to you again soon."

If they ask, "What is it?", Do not get into the details of explaining your company. That's what your website and marketing material is for. Let them know that you can not explain now because you're in a hurry, but you'll send them an email with all of the details. Then get out of there.

Last but not least, always go for REFERRALS. If you're speaking to a lead and they're not interested in your business, say to them, "Well you're not interested, but surly you've got to know someone who has been affected by the economy or lost their job Mind if we share this with them? " You can use that line to gather 100's of new leads that you might never have gotten before. You just have to ask.



Source by Liam Davis

7 Promotional Products Every Business Needs to Attract Customers

7 Promotional Products Every Business Needs to Attract Customers

Let’s face it; consumers today are bombarded with advertising and marketing messages from virtually every angle. From billboards to television, print media, radio, and the internet, people are constantly flooded with ads. As a result, consumers have learned to tune out just about all of it. It’s tough for a business to break through all of the advertising clutter in a way that gets the consumers attention and gets their advertising message across to potential buyers. The following seven promotional products are an effective way to do just that.

The aim of any promotion is to increase consumers’ interest in your business. Your business card should be an extension of this philosophy and incorporated into the promotional strategy. Business card magnets and marketing magnets make this goal possible. Give a business card magnet to your business contacts and a marketing magnet to potential customers. The magnet will be hung on the nearest refrigerator, desk or filing cabinet, not dropped in a drawer to be forgotten like many other promotional brochures or flyers. People perceive magnets as a special, useful gift. The value of using business magnets results in your contact information being kept and viewed countless times after the initial interaction.

Utilizing a can coolie as a promotional product is a great way to create a springtime marketing buzz. It is the most effective promotional item you can buy in the hot summer months. The koozie is always a hit at any golf course, barbecue, sporting event, or trip to the beach. Why not play into this and gain priceless public exposure? Since so many people love and use coolies, your custom designed can coolie will be shown off all summer long, resulting in maximum exposure for your company. Giving your potential customer a can coolie is giving them a useful gift, meaning your brand will be thought of in a good light. A custom designed coolie is the most effective promotional item for the spring and summer.

Everyone uses cups. Stadium cups are a practical solution for your beverage holding needs at any launch event, gathering, or tradeshow. The stadium cup is a practical promotional product, they get used daily. The good thing about personalized cup and mugs is they make a great souvenir, meaning consumers keep your branded stadium cups. The plastic cups are especially popular in households with children. Plastic cups are used in a variety of ways, for their common use of drinking, as well as impromptu storage for small toys, crayons, pencils, markers, as well as snacks for children.

Create a memorable promotion with branded seat cushions. Seat cushions are seen at most sporting events, whether it be little league, high school, and even professional sporting events, there is something about a cold, or sizzling hot, depending on the temperature, aluminum bench that just does not sound appealing for the next three hours. By giving your consumers a branded foam seat cushion, they will carry it to every sporting event they attended. This means that your company will receive maximum exposure and create good will with consumers. A seat cushion is an effective promotional tool all year round. No matter what the sport, the cushion will get used and your logo will be displayed for other fans to see.

Thunderstix are a hugely popular spirit item used at many sporting events. The inflatable sticks create quite the bang. Thunder sticks are a great way to sponsor an athletic event or any other kind of event where a buzz needs to be created. The promotional noise makers have a large imprint area in which your brand information and logo will be displayed for all to see.

Answer the everlasting paper or plastic question with reusable, imprinted grocery totes. The grocery tote promotes your business and brand as well as your eco-conscious attitude. As society becomes more and more environmentally conscious, consumers are looking for solutions. Why not give your consumer a reason to stop searching and use your branded grocery tote. While grocery totes are often used to promote grocery stores themselves, they can also be used as promotional merchandise by any company of any industry. The advertising a company will receive from recipients’ future use of their custom reusable grocery bags will far outweigh the initial cost of purchasing them.

Promotional products have a wide variety of benefits for businesses including increased sales, increased product referrals, improved customer image as well as continual advertisement for the company. The most important thing to remember when selecting a promotional item, make it useful to the consumer otherwise your message will not reach your audience. Promotional products are a great way to break through the advertising clutter and create name recognition and good will with your potential customers.



Source by Allison Hook

Internet Marketing Tips – Ways to Market Your Site Offline

Internet Marketing Tips – Ways to Market Your Site Offline

I know that its an online business you are doing or its an online business you want to establish but online marketing is not the only way to advertise your business. There are a number of offline methods that will give you targeted traffic. Offline is not the most effective way of marketing, however, it can give you additional traffic.

You can speak at gatherings such as seminars or functions. You can talk about your business and what you offer on your website. it's a good way to get word out about your business.

There is also business cards which you can include your site url and distribute around. You can go to seminars for instance which are about your area of ​​specialty and network with people there making sure that each time you give them your card. If they are interested to find out more they can then look you up on the internet.

There is the newspaper through the classifieds. You can advertise your online business in your local paper for instance or even the national paper depending on your budget. However, be careful start small and first make sure this actually effective in getting you quality traffic. Before you go all out make sure that it is worth the cost.

An obvious way is to tell your family and friends. You can have honest reviews from them. You never know they might even pass on your link to other people. References are always beneficial. It does not hurt and usually just takes 1 group email anyway.

If you are not on a tight budget trade publications are not a bad way to go. They allow you to publish your business for a price of course.

Another way to promote your business is through promotions. For instance you can promote a seminar about your subject and offer promotional items for people to get for free. Your business site will be on the items so that people can check you out when they get you home.

These are ways through which you can gain more traffic. They are definitely not as effective as online methods but they do not hurt to give them a go.

Check out my site which reviews various resources I use in my internet business which work for me Click Here!



Source by Wadzanai Nenzou

Small Business Marketing – The Power of Web and Print

Small Business Marketing – The Power of Web and Print

Small Business Marketing is a foundational aspect of business success. Even if you employ a professional to market your products, you can still do a lot yourself. Anything you do to get the word out about your business and its services or products could be the one thing that brings the perfect buyer. With so many options, which are the best small business marketing methods?

Here are a couple to consider:

Internet

The majority of businesses today do not have a website. This is amazing to me because having a website is vital to today's business. It is no longer an added benefit; it's necessary. The good news is it's not hard to get one made and make it good. But you should employ an experienced web designer to do it without you being skilled in web design and could do it on your own.

I repeat, SKILLED. Just because you can put a few words and pictures together for a page and make it live is not good enough. It needs to shine. In today's business world, most people's first contact with you will come through your website.

Think about it. If you want to learn about a company, where do you go? The county records office? No, you go online and type the name in. It's that simple. And believe it or not, the first time you see their name and the opening page of their site you are making multiple assumptions and conclusions about that person or business. Do they appear professional, or do they appear amateurish? Are they artistic, or are they dull? Is there a sense of organization here, or is it so confusing you have a hard time deciphering up from down and left from right?

The website must be clear, artistically designed, and comprehensive. The extra time and money put into this will make a difference. I have worked with one person in particular who has a great business website. Dozens of people have told him that they absolutely love the website and it was one of the ruling factors that led them to do business with his company. And these are people investing many thousands of dollars, involving high levels of trust. His experience with his website is a good illustration of the power of a professional, well designed site.

Your website is a platform to show people who you are, a short history how you came to be in the business, some photos of your work, possibly a story of a thrilled customer, and ways for customers to reach you. In addition, you can include a blog page on your site because fresh content, added to your blog as often as possible, will bring lots of traffic to your site. As a general rule, the more you add fresh, keyword-focused material to your blog, the more the search engines will like you up and send viewers to your site.

For your blog, you can add all sorts of product or service related things beneficial to your readers, which you hope are potential buyers of your products or services. You add a benefit to them by writing material that they will find informative and useful – they provide a benefit to you as potential customers and clients.

Print Media

While some people claim print media is headed into oblivion, some of the top marketers in the nation think just the opposite. In fact, many of them consider print media to still be the most effective way to market a product. They refer to this as direct marketing; sending something to a select group of people with the hopes that they will want to purchase their product. Obviously, since you can not know if an individual you send a card or brochure to could even afford or want what you sell, direct marketing must be done in a specific way.

In most print marketing of your product, you do not go try to find the buyer … you let the buyer come to you. How to do this? Here are a few ideas:

1. Create postcards or fliers. On a card or trifold paper, write a captivating description of what you have to sell and add a photo or two. Make it really sing, and include all the benefits to entice potential readers to call you or come by your store.

Distribute these cards where you can, in places like laundromats, at apartment buildings, on car windows – only be careful not to break any soliciting or marketing laws. I have done this kind of marketing door to door in neighborhoods with great effect. You never know who may read it and discover your product is just what they were looking for. And even if the marketing does not sell that particular product, …

Is Your Marketing Working For You?

Is Your Marketing Working For You?

Marketing, done well, is a vital cog in many companies' strategies. Marketing performances many functions which are some of the keys to success over time. Good marketing helps pave the way for good sales. Effective marketing can be one of the leading factors in successful innovations and product or service enhancements.

Marketing can also be one of the first expenditures cut when times get tough. But the real question is: Is that the right strategy for your company? Let's look at the benefits of keeping and even improving your marketing efforts versus the long term effects of lowering or even eliminating your marketing investments for a period of time.

The word investments is used delicately, because there can be many long term benefits to properly funding and staffing an effective marketing department. First let's define how we see marketing. Marketing has a long lead time view, not the short term approach of sales. Sales is concerned with this week's or this month's or this quarter's orders. Marketing is concerned with building the company's reputation in the market place. Marketing is usually tasked with building up the image and increasing the value and the recognition of the company and the brand, over time.

Marketing can be tasked with identifying and clearing new products or services that fit the strategic competencies of the company. Marketing can also be charged with developing new markets for existing products or services. These new markets can be new territories, new channels or outlets, new industries which can use existing products or services, or even new applications for these same existing products or services.

All of the items listed above are consistent with, and integral to, the usual definition of marketing, marketing departments or staffs and the normal marketing function we have all seen as a part of many companies for years.

In the past, many considered marketing a necessary evil, or at least very superfluous to the actual running of the company. Today, however, marketing is often being challenged to go further, to contribute more directly to the company's actual results. Well run marketing departments are more directly involved in the operation and in setting the direction of the company than ever before.

Marketing can contribute directly to the course and direction of the company, as a part of the strategic planning team. Marketing can assess where markets, customers and competitors may be heading in the future. Their input can have a major influence on strategies selected by the strategic planning team.

Marketing should be a part of any innovation efforts a company may have. The guidance of effective marketing should help the company minimizeize unproductive efforts in deciding what new products or services to pursue, and to help focus the limited resources, time, people and money, toward those innovations which will likely bring sales and profits to the company.

The analysis of the worth of an effective marketing group within a company should be based on all the factors above, culminating in an assessment of how profitable the company is based on how much marketing has contributed to the success of the company.



Source by Dana Baldwin

3 Tips To Help Your Online Video Marketing Beat The Competition

3 Tips To Help Your Online Video Marketing Beat The Competition

Got a new business product but don’t know where to start? Video marketing just might be for you. This article discusses video marketing, its advantages and a short guide on how to make a video perfect for any marketing campaign.

There are a lot of ways through which you can market your products and your services. Among these methods, the most cost-effective means is perhaps the internet. Through the internet, you can come up with every marketing campaign possible. The internet is so flexible and vast that with the right moves, it can help your business become more popular and more prominent. That being said, let me introduce you to the latest trend and possibly the most effective of all online marketing strategies: video marketing.

— Video Marketing —

Video marketing just might be the hottest trend to date in the marketing field. The time for telling through text marketing copy has passed. Instead, it’s now time for showing and demonstrating through video clips.

If you’re not that familiar with video marketing, there’s absolutely no need for you to worry. The internet provides a lot of resources on how you can make your videos. You can learn about the tools that you need to make videos and the techniques that can make your videos work for marketing purposes. The following are some tips on how you can make video marketing work for your business.

1. Determine where to post your videos.

First of all, you have to know where you are going to post your video marketing material. There are many choices available to you. You can place your video in your website for more interesting site content. You can also post video clips in online communities and blogs. Of course, you should not neglect to post videos in video blogging sites like YouTube.

2. Determine the video content.

The prior step will help a long way in determining the content of your video marketing materials. As a general rule, your videos must contain information that will build more interest in your business’ products and services. However, the actual and specific content will have to vary, depending on where you’re posting your videos.

For instance, videos in your website can be much more product- or service- oriented. Particularly, your videos can demonstrate how effective your product or service is. Your videos in your site can also be video testimonials from your customers. Moreover, they can be video clips about your special promotions and special updates.

Videos posted in online blogs should be more about updates, news and special promotions. They should merely inform your viewers about the latest news and induce your audience to click on the link to your site for more details.

For video blogging sites like YouTube, your video should be less product-oriented and more entertaining and creative. Your website link can be provided with the video and your products can be featured in them, but your videos must never be a simple sales pitch. You’re never going to be referred and reposted that way.

3. Identify your audience.

All along, you should keep your audience in mind. How old are your intended consumers? Who are they and where do they come from? The content of your video marketing materials will also heavily depend on the demographics of your intended recipients.

After you have done all of the abovementioned steps, all you will need to do is to make your videos and post them online. Of course, you may have to engage the services of a video server for your purposes.



Source by David Bain