Tag: marketing definition

3 Strategies To Help Boost The Conversion Rates Of Your Facebook Ad Campaigns

3 Strategies To Help Boost The Conversion Rates Of Your Facebook Ad Campaigns

As far as social networking sites are concerned, there are no other social networking sites on the Internet that have as many active users as compared to Facebook. For your information, there are currently more than 500 million active users (and counting) on ​​Facebook worldwide!

Most people (both young and old) make use of Facebook to find old friends and gain new ones, connect with family members and like-minded people (who share the same hobbies and interests as them), share information, photos and videos, as well as links to interesting sites.

Marketers and businesses have also tap on the fast-moving Facebook bandwagon as a means of expanding their businesses and profits by connecting and marketing with prospective customers here in Facebook.

One of the most effective tools in Facebook that marketers and businesses can make use of to generate massive profits fast is the use of Facebook ads, where you create demographic-targeted ad campaigns.

Facebook advertising is getting increasingly popular with marketers and businesses primarily due to the fact that they can drive massive volumes of traffic to their sites, as well as generate sales, paying only pennies per click.

In this article, I am going to share with you a total of 3 strategies that you can use to boost the conversion rates of your Facebook ad campaigns, all of which are capable of generating you even more cash that ever before.

1. Make Sure Your Ad Is Eye Catchy

Before your targeted audiences can even click on your ad, they must take notice of it.

Therefore, you need to make sure your ad contains catchy words and some graphic (that relates to the ad text), since this combination has turned out to be more appealing to users than an ad consisting of just text or just a photo.

2. Make Sure You Deliver Your Promise In The Destination Website

If, in your ad text, for example, you tell them that they will discover a proven secret that will allow them to drop 30 lbs in weight within the next 24 hours, make sure that you have this piece of information available in your destination website . Otherwise, you risk your intended audience reporting to Facebook's ad editorial team that your ad is appropriate.

Therefore, when crafting your ad text, you must always make sure that, in the destination website (where you lead your targeted audience to after they click on it), it contains the information that you have "promised" them in the ad text.

3. Targeting The Right Group Of People

As Facebook advertising displays ads based on demographics (of their users which you want your ad to appear) instead of keyword phrases, you must make sure that, before you create your ad campaign, you have already done a thorough research to find out the demographics of your intended audiences.

Targeting the wrong demographics will result in you not seeing any kind of results in your Facebook advertising campaigns.

Source by Jun Yuan Lim

Top Ways to Monetize Your Blog

Top Ways to Monetize Your Blog

If you have a successful blog with a lot of subscribers who look forward to your high quality content – or if your blog is shared frequently via social media – then making money with your blog is a reliably simple process.

Here are some fast and easy ways to make money with your existing blog:

# 1: Promote Affiliate Products

Within your blog's content, you can reference affiliate products that you promote. These can be promoted either within the content itself, or as the focal point of the blog posting, such as product review or an endorsement.

# 2: Click-Per-Action Offers

Click-Per-Action, or CPA, is when you get paid by a third party when visitors to your blog or website take a particular action, such as giving you their email address. There are many CPA networks you can go to find CPA offers you can include in our blog.

Some CPA networks offer payouts of just a few cents for every blog reader you get to click through to the offer while others can pay multiple dollars per click-through. The offers can be related directly to the content of your blog or entirely unrelated.

# 3: Brand Placement

When you promote a particular brand or product within your blog, this is known as brand placement. If you have a lot of loyal subscribers, have a reputation as an expert in your field, or have a very popular that is frequently cited in the media, many advertisers will pay to be associated with your blog.

Usually, companies will approach the blogs or websites they want to place their brand or products in. But nothing prevails you from approaching companies and offering to promote their brands within our blog's content, especially if your blog is already popular.

# 4: Add a Mailing List / Newsletter Opt-In Form

Add a mailing list / newsletter opt-in form to your blog. When people sign up, use the subscriber list to promote products and services or sell the list to other bloggers or Internet marketers.

Every online business wants access to large, highly targeted email lists. When you have the addresses of people who have proven to be interested in your niche, all you need to do is use your autoresponder to manage an email marketing campaign to promote your own products or services or those of other marketers.

# 5: Sell Display Advertising

If your blog is self-hosted, you can sell as much display advertising you want and keep all the profits for yourself. What you can charge for ads depends on how many regular subscribers you have and on your reputation as a blogger

Ads can be placed the ads at the top, in the margins, or at the bottom of your blog page. You can charge advertisers per impression – in other words, a set amount per 1,000 viewers of your blog – or you can charge a fixed rate for an entire month.

# 6: In-Text Advertising

Another type of ad you can sell on a self-hosted blog is in-text advertising. Links are placed inside your text and come with a double underline to differentiate them from normal links. When a user rolls the mouse over the link, a pop-up ad will appear that leads viewers to your advertiser's web page or offer.

Writing blogs to share your specialized knowledge with other people is fun and rewarding. But there's no reason you should not make money at the same time, especially given all the hard work and effort that goes into producing, promoting and distributing a high-quality, informative blog.

Source by Sohan Miah

Internet Marketing 101: Online Marketing for Small Business

Internet Marketing 101: Online Marketing for Small Business


You own a small business. Do you need a website? An Internet presence can be a necessity or a resource-draining boondoggle, depending on your business and your target audience. You shouldn’t build or maintain a website simply because “everyone else has one.” However, even if you own a one-person services company and get all the business you can handle through word of mouth, you can still create an online presence with a minimum of time and expense.

If and when you do develop a business website, you’ll need to make some kind of investment in Internet-based marketing. Consumers increasingly and overwhelmingly use the Internet to research and buy goods and services. This means the competition is robust, and if your site doesn’t announce its presence it will simply sit and gather (virtual) dust in some computer’s memory.

If you’ve convinced yourself that you need to enter the web marketing arena, the following report provides a fundamental primer on the most widely used tactics for both paid and free Internet advertising. Just remember that each of the topics introduced here is complex enough that there are entire books written about them, so if something appeals to you do some additional research before jumping in.

Before You Start

There are two main questions you must ask yourself before starting any marketing efforts, whether on- or offline: “Who is my audience?” and “What are my objectives?”


The audience for most business marketing activities is obviously past, present, and future customers. However, as in traditional advertising and marketing, it helps to narrow down who you are trying to reach, segmenting your market by age, geography, gender, interests, occupation. Certain methods of Internet marketing, such as pay-per-click ads, allow you to target your customers based on this type of segmentation.


We can assume that the overall objective of most marketing is to sell products and/or services, but you may have additional objectives for online marketing. These related objectives will hopefully end up driving increased sales, but they can be more subtle than simply asking customers to buy right now. For example, your online marketing plan might include goals such as these:

  • Support and increase visibility of your company’s brand.
  • Improve search engine rankings.
  • Offer reference information related to your business sector.
  • Increase number of registered users or newsletter subscribers.
  • Drive traffic to your company website.

After defining your audience and marketing goals, you can begin to formulate an Internet marketing strategy and tactics. When getting into online marketing, it is important that you maintain brand consistency. Build on the reputation that you have already established. Your on-line presence should mirror that of your “brick and mortar” presence. Use the same logo and tagline so that people will understand that you are the same company. Having an online presence is a way to build on what you have already accomplished.

In the remainder of this report we’ll look at the most common ways you can use the Internet to deliver your message and start increasing your sales.

Table of Contents




Other Announcements

Search Engine Marketing and Display Advertising

Search Engine Optimization (SEO)

Pay-per-Click (PPC)

Display Advertising

Social Media and Networking

Decide: Who, What, Where, When, and Why?

YouTube, Facebook, Pinterest, Etc.



Forums & Discussion Groups

Article Placement / E-Zines

Other Internet Marketing Outlets




We won’t get into the vast topic of how to build and manage a website, but if you aim to use the techniques described below, it is nearly essential to have one. Most of your marketing efforts will have a “call to action” that involves your audience visiting your website to research products or services, find contact information, sign up for a newsletter, or place an online order. Whatever you are asking people to do in your online promotions, make sure the website allows them to easily complete that task. One other vital component of any business website is an analytics program (Google offers a fairly robust application free of charge), so you can track how well your marketing efforts are working and calculate the return on your advertising investment (ROI).

How can you develop an online presence at little or no cost? There are several companies that offer free site building tools and hosting services. If you go this route, select a company that has a proven track record, so your hard work isn’t wasted when the company goes out of business or suspends the service. A couple of reliable options are Google Sites and Yola. If you have any money in your budget at all, you should probably just spend the less than $100 per year it takes to buy a personalized domain name (for example, “mybusiness.com”) and a Web hosting service. Another potential option, depending on your business and …

Top Business Coach Teaches You How To Plan Your Growth

Top Business Coach Teaches You How To Plan Your Growth

Have you ever noticed that the ‘unsuccessful’ business owners seem to be always working – yet never really get anywhere?

And they may seem to be frayed around the edges and noticeably tired?

And they seem to be surprised when the BAS statements and payments are due. Surprised when their staff leaves them, or they never have any money when big bills are due…

And at tax time they are surprised at the amount of tax they have to pay?

And they are constantly wondering why if they ‘made so much profit’ why it isn’t in my bank account?

These type of business people go on to blame the tax man, the government, or the economy for their worsening business.

On the contrary… have you noticed that successful business owners always seem to be in control? Seem to be calm and focused. And prepared for any thing that may ‘come up’.

To them business isn’t a surprise any more.

Why is this?

And how do they do it?

Because they have prepared for it.

Yes – that’s right, they have prepared for it.

Super Successful business owners plan their business growth. They prepare months, quarters and even years in advance.

They have sat down with their external and internal people and planned to grow their business. They have planned to deal with staff leaving, changes in market conditions, fires, burglaries, recessions and even loss of life.

Great business owners – know, understand and address all the facets of their business when they are planning – and executing and monitoring their business growth.

Yet for the average business owner out there – planning is a four letter word!

The average business owner asks me…

How can you plan in your business they ask?

How can you know what’s going to happen? They say without wanting an answer.

To me, that’s the best thing about business.

It’s the ultimate form of being an artist.

You get to create your life and your lifestyle – by creating a business.

You start with a blank canvas – and create a business and a lifestyle.

The better you are as an artist – the better your painting.

The better you are as a business owner – the better your business is – and the better your lifestyle is!

So why then do most business owners refuse or neglect to plan their business growth?

Well, planning usually doesn’t happen for most business owners because they don’t see it as a priority.

In my experience I’ve observed that this can happen for a number of reasons. The biggest one I feel is responsible for most poor business owners not planning – is because of a lack of faith.

Most business owners don’t have faith that their business will go onto grow to achieve their plan. So they deem planning a waste of time.

After all, why do it if it’s not going to work?

Well, think about it a differently… if it does work – would you do it?

Because I can show you how to do it so it works – and it works gangbusters. I have business owners that can attest to it.

In fact, after a while you get so good at growing your business that you EXCEED your growth plan predictions… would you like to exceed you predictions?

Would you be happy if in just a matter of weeks you can save tens of thousands of dollars that immediately give you tens of thousands of extra profit?

Would you be happy if in just a matter of months you could reduce your working hours in your business to just 25 hours per week?

Would you be happy if in just a matter of months you could roll out a marketing plan that nets you another couple of hundred thousand dollars in net profit?

Well I see it, and am indeed part of all of these situations all the time.

And so can you. When you start planning your growth.

I’ve found that most business owners don’t plan because they also lack the faith that they can control the growth of their business.

So they keep in ‘survival’ mode by just doing what needs to be done on a day to day, week to week basis. They almost take pride in surviving.

Yet the turning point comes when the business owner starts planning for success, and planning for growth. Because that’s when they have the faith that their business will grow – and almost as importantly – they feel that they can ‘control’ the growth.

Plus they also know the tools and the strategies that will help them grow. So they look forward to planning.

You see by planning the growth and the possible upset’s that you may face along the way – you …

Marketing Tools Are Worthless Not Using This Strategy

Marketing Tools Are Worthless Not Using This Strategy

Marketing your MLM online gives great leverage in reaching the masses. Using every marketing tool conceivable, you direct traffic to your website or capture pages in hopes of generating leads. In the process of leading the visitors for their leads, have you ever given a thought if you are polite in asking permission to participate in your sales process?

A common scenario online, browsing innocently, you come across an eye-catching headline, "Stop Struggling in MLM, Learn This Technique to Generate Free Leads 24/7 Online". Intrigued, you click on it and instantly you are directed to a seemingly long, professional sales page showing the various reasons and benefits why you should buy this never-before-seen, automated lead generating system.

Skimming through the benefits, it got your attention for awhile, and further skipping a few lines, you decide to … Click Out. But * WAIT *, Press CANCEL now to get this special gift, or Press OK to continue leaving.

You press OK, and * WAIT *, stay on this page to get a special $ 10 discount, 3 spots left! But enough already right? In your head might just be, "GET ME OUT!" …

If that rings a bell, my point exactly.

If you are marketing your MLM online, the latest marketing tools do not matter if you are not focusing on seeking your visitor's permission. A permission to connect with them and possibly build a relationship.

Why the emphasis on permission?

Because it builds a foundation of trust and a prospect of future dealings. Is not that what our MLM business are built upon? In any opt-in form, we are telling to our visitors, "I want to be in touch". If your reason behind getting their names and emails are unclear, it might be hard for them to proceed.

First, let's have a look at your website in general. Do you focus in giving value to your visitors? Or is it bombarded by countless banners and signs saying, "Buy Me! Buy Me!".

The most effective way to gain permission is when you offer something of a high perceived value in exchange for their details. It could be in a form of a report, eBook or an interview with an expert you give away for FREE in appreciation of their support. With them having everything to gain from your offer, permission is granted and a bridge is built.

Offering a clear social interaction on your website also creates a trusting environment for your visitors. By encouraging feedback in a comments box, or a Facebook Like button, for example, would further build transparency and trust from your * direct * request of their opinions. People love to be sociable, encourage that and you gain permission.

Allow more variety in connecting with your audience. Place social profiles to connect with them, provide updates on RSS feed or podcasts, just be open to these options. People absorb things differently depending on circumstances and by limiting only one interaction may not motivate some people to participate. In offering variations, you increase your chances in seeking permission.

If your objective in marketing online is to attain a new lead, always lead your efforts by providing value to your visitors. Never be distracted with the new marketing tool hype and be consistent in marketing your business with permission. With this objective in mind, your list would grow.

Source by Syazril Izmal

How Business Cards Can Help In Advertising/Marketing

How Business Cards Can Help In Advertising/Marketing

The modern business environment is increasingly challenging. Companies are now forced to become more innovative to stay afloat in a highly competitive landscape. With a globalized marketplace, competition is stiffer and this comes against a backdrop of increased cost of operations. As an entrepreneur, you have to think outside the box when building your advertising strategy.

Which techniques do you use to be more effective? While digital marketing tools are all the rage, recent studies have shown that business cards still remain a versatile advertising strategy even in the contemporary world of commerce. This is a tool that helps connect easily with new prospects. If you have been wondering whether this tool still retains any importance in your advertising strategy, keep reading.

Advantages of Using a Business Card

Some of the reasons to invest in this old school advertising technique include:

  1. It is a personal method of swapping contacts and hence it is more effective than digital techniques. Through eye contact and actual engagement, you have a better chance of creating a new relationship.
  2. This is an effective direct marketing tool: Compared to other methods such as email and paid ads, a well-designed business card is part of direct marketing strategy. An in-person meeting and exchange of information leads to success.
  3. Continued marketing: Even after parting with a prospective lead, your information will be easy to share and will continue promoting your brand. It can be exchanged or stored for future reference.
  4. First impressions: If you want to make a good impression with your leads, then talk to an established printing products company in your city.

Getting the Most Out of a Business Card

There is only so much you can achieve by sharing your company’s information on a printed format. Therefore, to get the most out of this promotional tool, consider the following:

  • Add a logo and tagline for more effectiveness and easier identification.
  • Name and job title for credibility.
  • Make sure there is direct contact information for easier communication.
  • Add your website and send them to a relevant page.
  • Add social media profiles for faster connection.
  • Avoid cluttering a lot of information and instead use white space so that important information is read easily.
  • Leverage creativity such that your presentation stands out and catches the eye instantly.

Of course you must have received many business cards, many of which ended up in the waste basket. To avoid the same fate for your printed promotional materials, make sure you give it a purpose. You can also use a QR code to track its effectiveness. By supporting a worthy cause in your community and showing it on a printed product, you will easily captivate the attention of prospective leads.

When handing it out, ensure that the occasion is memorable. The recipient will remember it later and pull it out to read further. Go on and contact a reputable printer in your city to start leveraging this important advertising technique.

Source by Haider Haji

A Quick Content Marketing Strategy That Works

A Quick Content Marketing Strategy That Works

If you are just starting out in business (or if you have never done anything for your business online), developing your content marketing strategy does not need to be an awful experience. It does not have to be arduous and it does not have to be extremely time-consuming.

Using content marketing guidelines that are quick and easy
As you are thinking about your content marketing strategy, you need to devote a reasonable amount of time to creating it. Of course, you will spend subsequent time on making it work and on keeping it fresh. It is also important to always have the big picture in your mind at all times. There is no doubt that developing a content marketing strategy can take up a lot of your time and energy if you do not go about it in the most efficient, more sensible way possible.

You can eliminate the stress of creating your content marketing strategy
The first thing that you need to realize is that you do not need to handle everything on your own. You can get support from other people who you trust. A good approach is to devote an hour at a time to developing your strategy. That includes the work that you do yourself as well as the discussions that you have with other people who are working with you to develop that strategy.

Considering that there will probably be a lot of moving parts in your content marketing strategy, a checklist may help you a great deal. If you have a thorough checklist, you will probably not allow anything important to fall through the cracks. That is critical to your success. Additionally, you should keep in mind that everything that you do should be written down. You will need to revisit whatever you write and it will make it easier for you down the road. After all, you want your strategy to not only exist but you also want it to be effective.

Your content strategy is critical but it does not need to be painful.

How will you use that hour
Remember that the hour that you have designated will not be enough to create and effective content marketing strategy from start to finish. However, it will be enough to set the process in motion and to lay the foundation for what you will do later on. In that first hour, you will put all of the players exactly where you want them to be. You will also get them to completely agree to your plan and to commit to being a part of it. Those are critical pieces to the puzzle.

Of course, another part of that is the idea that you want those other people to be as passionate about your business as you are and, hopefully, that will be the case. You can get help from the other players as far as wiring out the details; however, you also need to come prepared when you first sit down to propose the strategy that you want to execute. The following are the steps that you will want to take to lay that extremely important foundation.

  • Define the goals of your business: You will need to state exactly how you hope your business will benefit from your strategy. Remember not to take too much time for this part of the discussion. It should be a simple statement.
  • Let everyone know exactly what you hope to accomplish with the content that you share with other people: It is very important that you understand that your content is a tool. Granted, it is a powerful tool that can really help your business to accomplish a great deal. However, it is still a tool. As you are engaging the people you want to work with you, you may want to open up the discussion by posing some important questions, such as how you can (collectively) accomplish the goals that you have set up and what your content needs to accomplish to make that happen.
  • Discuss your target audience in detail: Not only do you need to identify your target audience but you need to know them as intimately as you possibly can. That means that you need to have information such as, where they live, what issues are they experiencing that you can help them to solve, how likely are they to become loyal customers to your business, etc.
  • Know exactly who your competition is: It is important to embrace your competitors. You will not be doing your business (or you) and good by sitting in the dark and convincing yourself that you do not have any competition. That is just plain naive and it is a sure way for your business to fail.
  • Discuss the content that you think will be the most effective:
Business Email Service Providers Are Preferred by Corporate

Business Email Service Providers Are Preferred by Corporate

The traditional marketing ideas are making way for the new online methods of marketing. The reason for this transformation is based on the fact that most of the companies have achieved a high level of growth through online marketing and this growth has been achieved at a very fast rate. The pace of online marketing can not be matched by the traditional methods of marketing. Thus the corporate world prefers to opt for the online mode of marketing. Big and small companies all look for first rate e-mail service providers that gives web based ideas for marketing that would help them take their business to a much higher level. Web based marketing technique is not a one faceted but there are a number of sides to it. However, among all the elements and sections of the online technique of marketing, email marketing is most popular.

The clients who are targeted and those who are interested have the highest probability of responding when the online marketing method is used for interacting with them for developing and promoting the business. The major reason for the popularity of corporate email services in the present world of business is definitely the high probability of interaction with the clients of the company. The need to send bulk emails, which have been drafted in a very interesting manner such that it can draw the attention of the people, to clients selected by the company is sufficed by the business email service providers. The companies are able to promote in a robust manner and achieve huge development at a very fast pace through corporate email services.

There are several well known firms that are backed with high skilled man and advanced tech resources that and they are corporate sector's business e-mail service providers. The manpower and technology is intelligently intertwined to work for providing a high level of satisfaction to the clients. The firms offer a high rate of customer satisfaction by providing the clients with online promotional offers that are effective for the business along with interestfully formatted business emails.

The e-mail service providers dispatch emails after designing them to the company's selected group of clients who intend to develop business through the online mode. The corporate emails which are sent to the customers are informative and in some cases even introductory. All the information that the clients seek for such as the unique characteristics of the company, the latest services on offer, etc. are provided by these emails. The customers who the company targets and sends the email to, also get access to the contacts of the company and through this the clients themselves can also carry out a check about the unique offers that the company claims to provide. The genuineness of the company can also be verified with the help of these business emails. As far as online marketing technique is concerned there are several areas which have not yet been explored and thus the corporate sector employ professionals who can actually tap all the field of marketing through the online mode to gain great success in business.

Source by Arun Kumar Maheshwari

Realtors Market Your Home

Realtors Market Your Home

If you are having trouble selling your home on your own, then getting a real estate agent involved is always going to be your best choice. Not only are they trained on real estate specific marketing skills, but they have access to all the useful outlets that will help sell your home faster. Here are a few ways a realtor can help market your home and why they are beneficial service.

The first thing a realtor will do is set you up with a sharp sign to post in your yard. Putting a sign in the yard is the most common way to market your home. Prior to getting a sign you need to do some paper work. This is just going to be general things like listing different features and information on the house. For example, for flyers about the house you will want to list bedrooms, bathrooms, amenities, square footage, price, move in date, and any other selling features. A real estate agent will also assist you with getting pictures for your flyers. They will give these paper advertisements to potential buyers and give you the option to place a stack of them in an attachment to your yard sign.

Your real estate agent will use the same information and pictures used in your flyers to then market your place online and in other forms of media like home buying magazines. Marketing online has become one of the most popular and beneficial ways to list a property. It gives the widest span of people access to your listing and is not limited to just those that pick up a magazine, newspaper, or flyer from your for sign. The internet gives potential buyers that are moving from long distances and opportunity to see your listing. There are many different sites that your real estate agent can list your home on, including private listings that only a realtor has access to.

If you are in a time budget, then a realtor will definitely help you make your window. One service they can do is make you a featured listing. This will draw the most immediate attention to your home for sale.

It is smart to find a realtor when you are ready to sell your home. Not only are they going to be passionate about selling your home, but they will help you get the most for your property and in the shortest amount of time.

Source by Paul A Buchanan

How to Find Keywords For Your PPV Traffic Campaigns

How to Find Keywords For Your PPV Traffic Campaigns

How do you make the most of your PPV traffic campaign? First you need lots of relevant keywords. Notice I said “relevant.” You want targeted traffic not any traffic.

I suggest you use the free Google keyword tool to develop a large targeted keyword list. You can have as many keywords as you like.

Remember, your ad will pop up when people type in the keyword. You want a large list but a large relevant list.

You do not need to worry about Google slaps or page quality scores with PPV traffic. (What a relief!) Just give us a list of as many relevant keywords as you can find and we will send the targeted traffic for just 1 cent per view of your website!

So for PPV campaigns you can use both the website addresses of related websites as keywords and actual keywords to trigger your advertising. The larger and more targeted the list of keywords you can develop the better chances you will have for a successful campaign.

You should not only develop a list of keywords but also a list of relevant websites addresses that you can use to trigger PPV ads.

How would like your ad to appear every time visitors went to your competitor’s websites?

This would be about the most targeted advertising you could find.

The real pros of PPV traffic do not use typical keywords to trigger their ads they use the website URLs of related and competitive websites as their keywords.

For examples if you are selling dog food you could submit the following URLs as keywords:














These are all websites which are very popular in the dog food niche. You could even do research and find popular dog food forums, blogs and develop a list of hundreds of targeted popular websites in your niche.

So once you submit these website addresses as your keywords whenever anyone types any of these URLs into their browser YOUR PPV ad will appear.

So imagine you have hundreds, maybe thousands of targeted website addresses submitted as your keywords. Once you submit these urls as your keywords every time a user types any of these website addresses in their browswer they will see your ad.

This is highly targeted traffic. Considering that PPV traffic can cost you only 1 cent per view compared to maybe $1. per view with pay per click this is a tremendous value.

You should definitely manually search for quality websites in your niche that you can use to trigger your ads. There is also some free software called PPVsniper that you can use to expand your list of targeted URLs even further.

Source by Matthew P Meyer

Digital Marketing Training

Digital Marketing Training

Hearing a lot of buzz about Digital Marketing? Wondering what’s all the hype about? Read on!

As the digital marketing field continues to grow at a rapid pace, marketers are springing with new opportunities. A Digital Marketing Training Course has been created keeping in mind current industry standards. It is an initiative designed to educate students and professors in the field of Digital Marketing. A certification from Google is the best way to make your CV stand out. It will portray you’ve got genuine digital skills, and that you are motivated to work in today’s business world.

Digital marketing promotes both products and services using digital technologies, like Internet, mobile phones and many other digital mediums. Students that complete the course and get certified will have skills learned that help them shape their strategy for the competition.

Here are few kinds of marketing techniques by which promoting takes place – Your website, Blog posts, eBooks and white papers, Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.), Earned online coverage (PR, social media, and reviews), Online brochures, Branding assets like logos, fonts, etc.

Here are some tactics used Search Engine Optimization (SEO), Content Marketing, Inbound Marketing, Social Media Marketing, Pay-Per-Click (PPC), Affiliate Marketing, Native Advertising, Marketing Automation, Email Marketing. The best part about Digital marketing training is that it can work for any business in any industry regardless of what companies are selling, marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content.

There’s approximately 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. This provides those studying digital-marketing course with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply. Always a good move. Rarely a week goes by without a new onslaught of digital Marketing jobs announced for multinationals and national brands.

Digital-Marketing training is “Evergreen” career choice. The marketing, technology is constantly evolving, hence need for re-skilling is must these days. Churn your future with an impressive digital job.

Search Engines

Since most people enter the web using a search engine, knowing how it works and knowing how to make oneself visible through a search engine is paramount. Through search engine marketing you can create a brand presence, or make a sale, or get a customer lead that can later be closed through direct marketing channels.

Knowing all options that are possible for branding and marketing through search engines is necessary to be a good promoter for a company.

There are 5 strategies for search engine marketing.

Search Engine Optimization (SEO)

Pay-Per-Click (PPC)

Contextually Targeted Text Ads

Paid Inclusion and

Digital Asset Optimization

Companies that use SEO and PPC are the highest.

Facebook and other Social Media Marketing

One must understand the complex dynamics of people interaction on social media. People interact with a brand while on social media either by seeing an advertisement, or Facebook page, or a picture etc. and they comment on the product or share or give feedback to other friends and relatives. Cashing in on this social presence is a part of digital marketing.

Email Marketing

Giving a consumer an option to receive emails about the product, discounts, offers and events. They must be relevant and interesting and motivate the consumer to go to the business website or buy.


Building a website with a logical hierarchy in its navigation based on the goal of the website is an important skill to acquire. Website can be of HTML, PHP or WordPress depending on our interest.

Mobile Media

Since most of our population spends more time on mobile phones than on desktops and computers one must learn how to adapt ads, webpages and social media images to the mobile phone.

Many companies have a mobile app for purchase of product and that too falls under the purview of digital marketing.

To be an expert in the field of digital marketing one must have knowledge on how to bring together a campaign on all platforms simultaneously. Knowing how to link email to Facebook, Instagram, tweeter and your web page.

Digital Marketing is a huge and exciting field that is progressing fast. Companies are forever on a quest to find skilled digital media personnel to help grow their business. This is the only way businesses can stay ahead of their competition.

Source by Johny Benfy

The Role of Online Marketing for Small Business

The Role of Online Marketing for Small Business

Small businesses may feel that they need to be more limited, and more prudent with their resources. However, it is more important for the small businesses to make themselves more visible and give themselves a voice. While several of the different media that are available may prove rather expensive for them, online marketing is among the most economical and effective ways for small businesses to promote themselves. Here is the role of online marketing for small businesses.

Having an online marketing plan will help you reach out to a larger section of the public. Most marketing and communication initiatives find themselves constricting you in terms of their location or their scope, while the internet is truly limitless. Being able to explore and expand on the internet is a wonderful way for you to achieve high goals with little expense.

Not every marketing strategy can help you showcase all your strengths. This is something that is made possible with online marketing. It is not just possible for you to allow your company a chance to be noticed, but also a platform where you can put out all your offers and showcase them to your liking.

It is despite the single most effective tool when it comes to evaluation and feedback. It is easily traceable and accurate, and the returns that you can achieve can be measured most easily. This is a good way to not just monitor all that you have done for the business, but also a wonderful insight that can help you modify your marketing plan to become more effective.

Your online marketing plan can work for you across boundaries and time lines. It continues to be operational while you have closed down for the day, and also visible regardless of geographical boundaries. Extremely simple to plan for and execute, online marketing can actually enable you to achieve many goals within one simple endeavor – being it informing, showing and guiding people all at once.

Most conventional streams of marketing are extremely expensive and can set you back by a significant amount. For smaller businesses, this can be a price which is too heavy to pay. However, using online marketing as a tool can most often help you reach the same ends without having to spend as much. With the growth that can be achieved by the use of it, other channels can then be used to supplement your marketing plans.

Source by Fayaz Ali Shahabudeen

Vital Marketing Concepts

Vital Marketing Concepts

Marketing is nowadays a vital aspect of every business. The price of an item increases on account of marketing, but reliance on it has attained an inevitable aspect of buying/selling behavior of consumers/producers due to multiple reasons such as competitive market structures (e.g., monopolistic competition, oligopoly, and niche markets), economical communication technology, information revolution, MNCs, globalization, battle for competitive edge, and Brand Identity phenomenon. Marketing is the managerial effort through which goods/services move from producer to the consumer. The Effective Marketing is “The right product/service with right way, in the right place, at the right time, at the right price and making a profit in the process”. The American Marketing Association offers the following formal definition: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Encyclopedia Britannica defines, “Marketing is the sum of activities involved in directing the flow of goods and services from producers to consumers.” According to Kotler, the shortest definition of marketing is “meeting needs profitably”.

Marketing is required for increasing sales and achieving a sustainable market segment for product or service. Customer gets satisfaction from the product or service, entrepreneur gets profit on sale, and business achieves reputation or goodwill. Effective Marketing materializes reputed business, profitable sale, and satisfied customer. The investigation of demand behavior is focal area of marketing. Consequently, marketing has two parents, economics and psychology. Economic considerations of demand behavior are pull or visible factors while psychological leanings are push/invisible factors behind any demand behavior. A marketing effort concentrates on customers’ propensities for psychological satisfaction and designs multiple incentives of economic benefits for customers. An effective marketing approach accommodates economic rules of selling/buying and psychological tendencies of sellers/buyers. There are seven major reasons of marketing:

  • To inform about new product/service or product awareness
  • To introduce a new business or business awareness
  • To motivate/persuade someone for buying or demand creation
  • To create stable customer account or achieving customer loyalty
  • To attain Sustainable Competitive Advantage
  • To achieve reputation or Goodwill,
  • To realize Brand Equity

Marketing vs. Selling: – The aforesaid concept of effective marketing covers the full experience of a business deal between seller and buyer; however, there are two distinct aspects of effective marketing, i.e., selling and marketing. Perceptually, Sellers and Marketers are two different groups in a marketing activity. They have distinct views towards the customers. Harvard’s Theodore Levitt drew a perceptive contrast between the selling and marketing concepts: “Selling focuses on the needs of the seller; marketing on the needs of the buyer. Selling is preoccupied with the seller’s need to convert his product into cash; marketing with the idea of satisfying the needs of the customer by means of the product and the whole cluster of things associated with creating, delivering, and finally consuming it.” The strategic alignment between marketing and selling is vital for better results. “A study from App Data Room and Marketo found that sales and marketing alignment can make an organization 67% better at closing deals, reduce friction by 108%, and generate 209% more value from marketing.”

Marketing vs. Branding:-Branding is the marketing process by which a marketer or brand manager reduces a company’s reputation to a single word or phrase or design. The American Marketing Association defines a brand as “a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.” There is a well-known rule in marketing: “Sell what people are buying.” Similarly, the well-performing rule in branding: “Brand the attributes that people love.” An established brand creates consumer trust and emotional attachments; as a result, brands foster relationships among consumers, products and business that lead to the valuable benefits to a producer such as premium pricing, low promotion cost, loyal customer and constantly growing market share. In a nutshell, a branding effort enhances Brand Equity for sellers. Brand Equity is the brand’s power derived from the goodwill and name recognition that it has earned over time, which translates into higher sales volume and better profit margins against competing brands in the market. The vital strategic aspect of Brand Equity creation is internal branding. “Internal branding consists of managerial activities and processes that help, inform and inspire employees about brands.” In a branding effort, a marketer or an entrepreneur adopts four perspectives for an effective branding – Consumer Perspective (to ascertain desirability of product/service by multiple consumers), Company Perspective (to improve, technically and aesthetically, presentation and delivery process of product/service), Competitive Perspective (to understand and exploit differentiability/parity content of products/services with respect to competitors), and Brand Perspective (to work on creation of possible brand equity). It is noteworthy that, …

Social Media Optimization Boosts Online Marketing

Social Media Optimization Boosts Online Marketing

Over the past few years, online marketing has become a fast paced, competitive world to keep ahead of. But as people use social networking sites more than ever before it provides a large opportunity for small businesses and large companies to reach their targeted consumers. The term Social Media Optimization was introduced back in 2006 to tap the new social networking hype created by the Internet. The social networking sites provided a very good means to reach a huge mass of consumers. That historically wave increase to the need to optimize the content that is presented to them. For the past few years the exponential growth of this area of ​​the Internet has been proved by the supremacy of some big players such as Facebook, Twitter and LinkedIn which all boosted the above concept. Many people are of the view that Social Media Optimization will see the end of SEO, but we consider SMO to be another element alongside effective and ethical SEO for a successful online marketing drive. A well designed and implemented SMO strategy can help yield an outstanding Search Engine Optimization benefit.

The internet marketer who created the term SMO believes that there are some factors that are important in quality SMO such as:

1.Creating applicable content that can be shared among the customer

2.Continuous communication with / and rewarding your readers

3.Encouraging them to use their thoughts and contents to share with others

This use of social media optimization is more than just getting your content out to the world for customers to read, it is also used in maintaining an online reputation, building a brand, building link popularity, supporting customer relationship management and providing other high quality external sources linking back to one website. Facebook has been a major player in the social arena in the last few years. It has grown tremendously since its development and is the most used social media in the world. In terms of SMO, Facebook provides you with the ability to create your own content with your own page and share it with a highly targeted selection of consumers that can be easily estimated.

Twitter is a relatively new online socialite but it has 75 million users tweeting. They have taken the idea of ​​a 'Status Update' and turned it into a worldwide communication channel that provides users with practice live updates in a multitude of different categories from businesses to celebrities. In terms of Social Media Optimization, Twitter allows businesses to gather following of customers or fans and market to them with relevant up to date content and links back to the company's website.

So a Social Media Optimization campaign can be a very effective means of building your brand and a great source of leads from prospects that already enjoy or like your brand. Basic SEM and SEO techniques are important to driving traffic to your business's site, SMO just provides another new and extremely effective strategy that will build brand awareness and engagement and create two way communication that affects the rest of your overall marketing strategy.

As a leading social media marketing agency in UK, Enlightenment Business Solutions offers social media optimization services to promote your business through social media such, as online communities, blogs, forums, videos and more.

Source by Hanan Kattan

How Local Advertising Online Can Increase Your Business

How Local Advertising Online Can Increase Your Business

Local advertising online is a great way to get more business, customers, clients or jobs regardless of whatever kind of business you have. Think about it. If you need a phone number, address, a business service or whatever, what do you do?

If you’re like most people then you go straight to the computer and look it up online. When you think of it that way, if you’re not using the power of online advertisement, then you are actually losing business.

Obviously there are many ways to advertise locally such as television, newspaper, yellowpages, etc. But these forms of advertisement are just so expensive in comparison to online advertising. And in many cases you don’t know if it is actually worth what you pay or not.

However, most people don’t realize the many different ways for local advertising online and just how much they really can help them to get more business. Most people also don’t realize that there are many ways to advertise your business online which cost you absolutely nothing except a little of your time.

I don’t want to get into detail of how to use these different methods, but some of the free forms of local advertising online are classified sites, business directories, backlinks, other local business websites, blogs, forums, social networking sites and more.

The main thing is, whether you use paid online advertising, free online advertising or both to promote your business locally, in today’s world it is only smart that you use the power of local advertising online in some form or another. I mean, why wouldn’t anyone use every tool available in order to get more business, customers, clients and jobs.

Source by Matthew Henderson

Content Marketing – A Closer Look on the Theory and Application

Content Marketing – A Closer Look on the Theory and Application

Content marketing is often regarded as the next big thing in internet marketing. Business owners who know the risk are often taken aback, because any business solution that is promoted with hype must not be easily accepted in-depth understanding.

Here, before you go into the development and actual implementation of a content marketing strategy, it is critical to have a well-defined business goals and the purpose of marketing content, especially for branding and positioning your business. Once you do this, you can easily recognize the objectives of every step and make your decisions and applications.

Content marketing, as the name implies, is marketing anything by using content. In a more comprehensive definition, this type of digital marketing is all about creating videos, blog posts, images, infographics, webinars, podcast, and other forms of media that attracts people and builds a positive association with the brand.

In a business context, content marketing is a strategy in creating long-lasting relationships with your target market. Conventional advertising strategies are conceptualized to attract viewers using imagery of value to the customer. On the other hand, content promotion delves into the discussion about the needs and thoughts of the customer through the value-driven platform. In a top-down perspective, marketing content is the creation of several customer-engaging platforms that could help in providing their needs and in distributing information about your products and services. Your blog posts, videos, articles, and images become the face of the business showing your authority and personality and enticing customer connection in the process.

After understanding the theoretic basis for content marketing, the next thing to do is to take a closer look at the application of this theory. The implementation of content strategy is a matter of searching, forming, and developing relationships with customers through different platforms. Marketing research reveals that customers spend about 60% of their time on this platform before they even get into contact with sales and content is important in providing answers to their questions and concerns.

Blogging is an all-important tool for content promotions. About 80% of digital marketers who run a blog received larger ROIs for their inbound marketing campaigns. Blogging covers the development and keeping track of visual and textual articles, created to deliver value to customers. In addition, bloggers should also respond to comments within the blog as well as social media.

Other marketing platforms have their own responsibilities. The channels you use will depend on your budget and resources. The top platforms are videos, articles, and webinars. But your marketing collaterals rely on your niche, available resources, and business goals. Regardless of your industry, it is essential to base your strategy on solid marketing.

Before you go into the specifics of planning and implementation, it is crucial to establish the foundation of any marketing campaign to define focus. Without a deep understanding of your business goals and your available resources, any type of online marketing will only fail primarily because of the lack of direction. Prior to writing your first article or start shooting your videos, gather your team and lay the foundations of content marketing.

Source by Newman Ramirez

The New Age Of Business To Business Communication Involve The Cheapest Conference Calling Rates

The New Age Of Business To Business Communication Involve The Cheapest Conference Calling Rates

The New Age of Business To Business Marketing

Business communication across enterprises, the “you scratch my back, and I’ll scratch yours” practices of the big business world are certainly nothing new. But today the concept of business to business communication (B2B) has taken on an entirely different face, and in this new age of business communication, business to business email marketing has emerged to change the way that businesses operate. Business to business email marketing describes electronic communication between two different businesses. Business to business marketing can also take place over the telephone or in face to face meetings. And B2B is perfect if you’re looking for some of the cheapest conference calling rates around. The B2B term first became popular as a means of distinguishing between other types of business communications, like business to consumer marketing (B2C), business to administration marketing (B2A), business to enterprise (B2E), and business to business network (B2B network).

How Business to Business Email Marketing Works

Business to business email marketing is a very big part of the telemarketing industry. Prospect lists are the driving force behind B2B email marketing; one company provides another with a targeted list of email contacts that would be most interested in investing in their service. On one side of the business to business email marketing equation there is the so-called buying center, the buying center is a group of company employees specifically dispatched to making sensitive purchases for their employer. Such purchases might include information systems, software, the cheapest conference calling rates and prospect lists that will likely be receptive to targeted marketing.

Web Server Based B2B Email Marketing

Web server based B2B email marketing is a no fuss approach to this form of marketing. B2B email marketing marks the new age of no fuss conference calling, and you’d better believe that this approach to business conferencing offers the cheapest conference calling rates. After all, what’s cheaper than email? Communicate with other businesses in a hassle free way with a little help from messages that are easily forwarded, messages that can be pre-scheduled, tracking reports, and the ability to review the status of mailings. You can even download “click-thrus” for further follow-up.

Business To Business Email Marketing Features

Some of the boasted features of business to business email marketing include:

· Increased brand awareness

· Direct marketing sales

· Keeping in touch with client base

· Building new client relationships

· Tracking

· A stronger knowledge of your database

Source by Tim Gorman

Internet Marketing Pt 1

Internet Marketing Pt 1

The Internet is a great place to do business, whether you're a retailer selling a particular line of products or a service provider making your living on the Internet. There is, however, one age-old problem with business that never seems to go away: people will not buy what they do not know about.

This is where Internet marketing comes in.

Internet marketing basically involves using various tools and services to let your business reach a wider base of potential customers. Good Internet marketing will bring in a significant number of clients, keep them interested and then make more than happy to purchase more of your products.

A not-so-good Internet marketing program, however, will be a complete waste of time and money. In the worst case scenario, you could even end up doing more harm than good to your business if the marketing strategy is poorly thought out.

Strangely enough, most people actually fail in their Internet marketing strategies not because they lack the knowledge or the technical capabilities to make good use of Internet Marketing.

SEO, HTML, opt-in lists, landing pages – all of this will not matter if the would-be marketer does not know how to actually succeed with the tools at his or her disposal.

Let me be clear: this article is not a technical manual on the finer points of Internet marketing. No tutorials, no tests, no benchmarks.

This article aims to supplement your technical know-how and give you an idea of ​​what to do with your skill and knowledge. It will allow you to channel your efforts and create far-reaching plans.

In short, this article will teach you how to be successful in your first year in Internet marketing.

The Mindset of a Successful Internet Marketer

A successful marketer needs a vision to be able to succeed.

No, I am not talking about some grand, messianic vision or something. I am talking about a vision that will define where all the Internet marketing efforts will go to.

This vision will allow you to focus your efforts into something more productive, and will allow you to truly succeed in Internet marketing. But before you can define your vision, you must first assume the mindset of a successful marketer.

This mindset is in turn composed of different frames of thought. Here are some of the more important ones:

Honest and Sincere
The very first thing I have to tell you is that no truly successful Internet marketer is a sham and a fraud. The stereotype of the Internet marketer that sidelines as a ruthless vulture and snake-oil salesman is an image that is, sadly, more commonly adopted than I would like. But let me tell you that being a successful Internet marketer means being successful for the long run – and you can not be successful in the long run if you start your career as a fraudster. The rewards from fraudulent sales or deceptive marketing strategies are immediate and attractive, but you can not build a marketing empire with foundations laid on lies and deceptions. An Internet marketer with a name built upon reliable business and customer satisfaction will yield more rewards in the long run than an anonymous ghost who has to change names every now and then lest he / she face criminal charges.

Willing to Experiment
One of the marks of a successful Internet marketer is the willingness to try things out. Many would-be marketers spend months (even years) studying how to be effective in Internet marketing. This is all well and good, but all this will be for nothing if you are not willing to put your skills out on the open market where it will actually be tested under pressure. The truth of the matter is that there is not absolute recipe for success as an Internet marketer. You just have to grit your teeth and dive into the whole mess. You learn faster, and you will be able to find out what works and what does not in your particular line of work. Even your mistakes can not be considered as failures if you learn from them and use that knowledge to better yourself.

Reflects and Learn From Mistakes
Just because an experiment of yours fails does not mean you should just up and forget it. The whole point of experimenting is to find out what works and what does not. If something you just implemented does not work, like a weak landing page or faulty search engine optimization, then you have to go back and trace where the mistake stemmed from. This is why it is absolutely essential that you reflect upon any problems you encounter in your Internet marketing campaign. What went wrong, how did it go wrong, how can I fix it and how can I improve on …

Using the Marketing Mix to Maximize Customer Returns

Using the Marketing Mix to Maximize Customer Returns

The traditional marketing mix used by businesses comprised of 4 key elements thought to be vital to the success of any business. However, with the passage of time and the variations in the kind of products and services offered, there are 7 key elements today in the marketing mix that require constant evaluation to ensure the best possible results. These 7 P's are:

  • Product
  • Price
  • Placement
  • Promotion
  • Physical Evidence
  • Process
  • People

Businesses use a unique combination of all these elements in an attempt to achieve the highest customer satisfaction levels.

In this article, we will discuss all the 7 elements in detail and will explain how businesses can make constant variations in their product mix to maximize their goals.

What distinguishes your product or service from other products? While there are standard quality and service components to establish performance, the product or service needs to be somehow unique, some way better than its competitor. This "unique selling proposition" is mission-critical to the business's success. Customer satisfaction with your product or service is of utmost importance. Although it's important to offer a high quality or a more economical price, better availability or quicker delivery time, it is also essential to make sure that your product or service has something that is unique and that sets it apart from the competitors in the market.

Consider if the target market sees the price of your product or service as affordable. If the target market is not willing or able to buy, there is no chance to build your business successfully. If the price of your products is higher than competition, it is imperative to convince the market the value of the premium premium.

In order to capture the market, make your products and services accessible and easy to buy. If the customer can not find you, they can not buy from you. If you offer online sales, carefully consider the process customers must go through to buy online. A difficult purchasing process is a barrier to sales. Know where your target audience lives and shops in order to put your product in front where they can see and learn about it.

Promoting your product through the right channels to ensure the highest exposure is essential to the marketing process. A promotion on broadcast TV or radio is expensive compared to other channels; they will reach people who may have no interest or not be qualified to buy your products. The costly reach of broadcast media can waste valuable marketing dollars with little return. If the channel is online, use the internet – and search engine optimization – to your advantage. Find out the keyword search terms that will bring the most amount of traffic. Leverage the content and position of the websites that feature your product to its best advantage. If promotion is direct mail, give careful consideration to a targeted mailing list. Direct mail can be more focused and waste less resources, resulting in a more exacting approach to your target market.

Physical Evidence
Think about all aspects of your organization that your prospective customer encounters. From the cleanliness of the selling floor and lavatories in a brick and mortar location to the ease of website navigation, the visit should be a pleasant and hassle-free experience for the customer. Polite, courteous and well-trained staff should be a priority to convey an image of quality from the product to the people who help sell and re-sell the product. The primary and secondary packaging can elevate a simple useful product and make it more desirable. Everything that the customer comes in contact with comes under the physical evidence.

A lead generation process happens from the time your marketing is seen or heard by the customer until they take advantage of your call to action. The sales process starts from that call to action until the product or service is successfully delivered and paid for. Is the process well-tested and reliable? Is the experience the same from the customer's point of view each time that they interact with your company? How efficient is the sales process? If the process can be delivered from lead to sales in the optimum amount of time, preserving resources and expenditure, it can be replicated over and over to build more sales revenue.

From the people who answer the phone, greet the customer, handle problems, process payments, follow up on the sale, and manage the team to the president of the company, all actions contribute to an image of quality and service. It's common to hear companies say we have great customer service in today's world, but how they deliver the great service is what holds great significance to the customer.

How Companies Use the Marketing Mix
The marketing mix experiences a lot of …

Article Marketing System: Three Step Strategy to Market Your Blog

Article Marketing System: Three Step Strategy to Market Your Blog

Article Marketing System to Boost SEO to Market Your Blog …

Does it really work? It really depends on the system you're using, when answering the question "does article marketing work?" Some say it does not work, but when you use the article marketing system I'm outlining this post, you'll find that it really does work to generate real online marketing success to bring you free online leads!

Marketing with articles and blog posts has been my only source of leads for over a year, and yes, I am making money from completely online marketing! So if you enjoy writing, you'll love my new article marketing system for making money!

Step # 1: Determine what you write about …

So you get started by determining your target market. For example, if you are selling a health and wellness product, you'll want to write something that attracts the attention of someone how is interested in health. For example, "How I lowered my Cholesterol with these Three Easy Steps".

Make sure you choose your target market …

It's best in this scenario to tell a story using your own personal information of that someone you know who has battled with fighting cholesterol. The more personal problems and trials in your story, the better. People love to hear about other people's difficulties! Make sure you do not mention the product in the article; relate only to the emotional hurdles that lead up to using your awesome product!

Step # 2: Determine your Keyword Phrase …

Now that you have determined your target market and you have a clear concept of what you want to write about, begin with determining your keyword phase. You can get this at the free site mentioned in my video at the link below this article. At this site, simply type in the phrase you intend to write about. Here, you can find out how many searches for that phase appear on Google per month, and whether it has low, medium or high completion.

If you're using my recommend free article marketing system, then you'll want to pick a keyword phrase with multiple words that gets between 100 and 2000 searches per month with low competition. Having trouble coming up with a phrase? Simply type in the subject you want to write about, and the system will let you know what's being searched for referring to your topic.

Step # 3: Use linking strategy to market your blog …

Like I mentioned above, you'll want to link to high authority sites to boost SEO. Google ranks on two things: relevance and popularity. Using your keyword phrase through the article makes it relevant; linking to high authority sites make it popular.

So link your articles in the article directories to your blog and to YouTube, bringing up popularity. Then, in your blog post, link again to YouTube and your lead capture page.

You want to be careful not to appear too promotional in your articles, as the directories will not approve promotional articles. By using this "article marketing system" to market your blog, over time your blog links will work their way up to the top of Google!

Whether you're using article marketing to market your blog with intent to promote other products or not, you can be sure to have article marketing success when you follow the instructions here in my article marketing system.

Source by Nancy Harnell

Revolution of Digital Marketing

Revolution of Digital Marketing

What is digital marketing?

Today nearly 80% of all the media that we consume come through digital channels. Massive internet usage and digital media has given rise to a new marketing concept called Digital Marketing. It is a broad area and considered to be the future of business development.

Digital Marketing is the most commonly used term for online marketing and it has several advantages over traditional offline marketing. With the help internet and mobile devices customer these days have access to information from anywhere in the world. Marketers these days use digital tactics to attract and convert audiences online.

This new age marketing methods helps to gain good reputation which is essential for a business to survive. It is the best way to reach out to your targeted audience. With the help of digital marketing one can reach many customers at a very little marketing budget. Unlike traditional methods you can measure the success of digital marketing campaigns with the help of analytical tools. Ever year more and more marketers put as traditional marketing and focus on this approach. Successful marketing campaigns can be accomplished by integrating traditional methods with the digital marketing techniques.

Common methods of digital marketing

Email Marketing

This is one of the commonly used methods of online marketing. Email marketing endeavors business communication, cost effective and Eco-friendly. By this method a message could be sent to a group of people by the use of electronic mail.

It is an efficient way to stay connected with your audience while promoting your business and also one of the easiest ways to reach your target audience.

Search Engine Optimization

It is an organic way of optimizing your online content to improve the ranking of your website on the search engine.

There are a lot of factors involved in ranking of a website such as title, keywords, relevance etc. SEO helps to ensure that your site is accessible and improve the chances of being found by the search engine. It is classified into two types on page and off page optimization. On page optimization is achieved through careful distribution of keywords and the quality of content on your site. Off page optimization involves factors that are beyond the control of your website. The primary goal of link building is to get other websites links to yours to improve SEO.

Search Engine Marketing

When someone searches for information or a keyword, SEM makes sure that your site appears at the top of search engine results. It uses a variety of techniques which helps the search engine to deliver your site to the web searchers.

One must clearly understand SEO before using SEM. It is one of the most efficient ways to spread your business across this competitive world. Some of the components of SEM are ad auction, bid and quality score. Your maximum bid for a keyword with a great quality score determines your ad position.

Pay Per Click

The fastest way to reach your target audience can be achieved through PPC campaigns. You pay each time when someone clicks on your ad. For example, if you pay 1 rupee per click and when 1000 people click your ad it will cost you 1000 rupees. Based on the CTR (click through rate) the performance of you ad campaign is determined. It generates faster results by targeting the right people at the right time and at the right place. Since it costs money it is suitable for businesses that sell product / services.

Social Media Marketing

The process of marketing through various social media platforms such as Facebook, Twitter, and Instagram is known as Social Media Marketing. The primary objective of SMM is to produce content on social media that help an organization to increase brand awareness and customer reach. In social media companies can share content to achieve marketing goals.

Display Advertising

It is a form of conveying a message with elements like images, logos, graphics, audio or video to communicate to the target audience. Also known as banner ads, it gives a unique opportunity to re-target the ideal audience. You can also display ads to people based on their search behavior. Generally, display ads are seen alongside on search engines such as yahoo, Bing and Google.

Content Marketing

This type of marketing is done by creating and sharing free content to attract new prospects and retain existing customers. Informative content is shared in the form of articles, videos, info graphics etc. It helps in building strong relationships with your audience by providing them with relevant high quality contents. Your business goal should be aligned with content strategy to gain critical success.

How a fresher would benefit from digital marketing?

In digital world, online marketing is essential for running a successful business. Marketers these days are adapting from traditional to …

Harness the Power of Direct Response Marketing

Harness the Power of Direct Response Marketing

It's all in the delivery. The power of direct response marketing lies in the relationship between the advertiser and the audience. A direct response campaign allows the advertiser to use some kind of broadcast media to get customers to contact them directly.

A memorable call to action
Direct Response marketing focuses on eliciting a desired action from a viewer. An infomercial that includes actors just rambling on and on with no call to action will not bring in results. Likewise, a radio spot that does not repeatedly state a company's vanity or toll free number will not help listeners remember it.

How you communicate your phone number in advertising is important. Creating a melody to go along with an 800-number brings in results. It's the ideal way to get clients to remember your contact info. Think of the catchy 1-800-SAFEAUTO, encouraging listeners to hum along while they dial.

All in all you want to encourage viewers or listeners to remember you and then perform some sort of action, from a phone call to clicking on a website.

Track and measure your results
Some companies rely on multiple advertising outlets. To get the best use out of them, do some testing. You can use a unique vanity or numeric number for each ad or publication to see which one was most effective. It's always a good idea to analyze your data. This way you can decipher how much you're getting out of your direct response campaigns.

Toll free numbers can enable many opportunities for testing and measuring your marketing efforts. You can harness the power of direct response marketing by taking the time to get a toll free number package that comes with a special function.

Get direct feedback
Get as much feedback from a potential customer as you can. A call is an opportunity to sell your product, answer questions and offer advice.

This is the best part of direct response marketing. You have immediate interaction with a potential client, rather than sending out a mailer and waiting to see if anyone calls. Sometimes it's even questionable if customers get direct mail or read it all.

Use highly competitive tactics
Direct response marketing is highly powerful as well as competitive. It is an effective tool to get your company name and contact info out to the public. Businesses can target their specific audiences through television, radio, web advertising all boldly displaying, or delivering, phone numbers .

Consumers who could benefit from a new product are more likely to call for more information if you have a toll free number. Whatever they might want, there is to be an effective way for them to contact you when they are ready to buy.

Along with the typical direct response marketing strategies think outside the box. Focus some attention on your website in the area of ​​increasing traffic. Search engine and viral marketing can prove quite successful.

Connect with the leaders in your industry
Join one of the direct response marketing associations to help you keep abreast of the latest issues impacting this field. Whatever your industry, become a part of its professional association. Such organizations provide one-of-kind opportunities for networking, education and growing your business.

Source by Christy Brugger

Guide to Choosing an Advertising Agency

Guide to Choosing an Advertising Agency

Choosing an advertising agency can be the best move your company ever makes or a costly mistake. There are a few basic things to consider when choosing someone to take charge of promoting your business or product. You may want a company that specializes in a particular media such as direct marketing or print advertising or concentrates more on making your brand or logo visible to the public.

More companies than ever are deciding to use broadcast production to promote their product or services. Ads on television and radio reach more people that any other method, providing you choose the correct time slots for your target audience. An advertising agency will know where to place your ads in order to reach the consumers that are likely to need your business. While you may think prime time television is the ideal spot for your ad, an agency that makes it their business to study viewing and listening habits may know that your product would do better in another slot or may even in another media. Placing your logo in a Sunday newspaper, for instance, may be a better idea than a radio spot. Ad agencies make it their business to know how and where to reach the largest segment of people who will respond to your advertising. They may even advise you to take your campaign online, an increasingly popular and effective advertising tool.

You may want to consider an agency that specializes in commercial production rather than one that spreads itself over all media. These agencies know where to get the best producers, the most creative managers and the best prices for your ads. Perhaps you are looking for one that concentrates on video production so you can effectively advertise within your industry or distribute focused CDs to a select demographic.

If you see an ad that grabs your attention, find out who created it and contact them. Read some trade publications and find out which agencies have received awards; there is a direct correlation between award-winning ads and sales of the product they were advertising.

Bigger is not always better when it comes to advertising agencies. Sometimes a smaller agency, as well as being less expensive, can focus on your job much better than a large and busy shop. Smaller firms also tend to attract very creative designers that are just beginning their careers and have fresh, unique perspectives.

Choosing the right advertising agency may take a little time but the results will be well worth it.

Source by Ryan Gilbert

Top 12 Best Websites To Use To Market Your Business In 2013

Top 12 Best Websites To Use To Market Your Business In 2013

There are many places on the internet where you want to consider marketing your business. Depending on which internet marketing technique you choose, it will determine where you post your content. However, there are certain sites that get a huge amount of traffic, and you’ll want to consider using them if you want to get as much traffic as possible. This will influence which marketing techniques you use, but again, it can dramatically increase your traffic and sales. The best part is that you can promote for free.

1. Google

Google is the number two site on the internet according to Alexa, as well as the top search engine. This site is also very business friendly as it offers plenty of opportunities to promote your business including Places, Mobile, Books, Google+, Pages, Sites, and Sitemaps. There are others. You’ll find access to everything you need within the Webmaster Tools, as well as Google for Business.

2. Facebook

The number one social network, the promotional opportunities on this site are almost endless. Includes pages, groups, events, your status, profile, games, and integration with your business websites and many others. If you want a social presence, start here.

3. YouTube

Number one in video. Build your presence by creating a search engine optimized profile and then submitting your videos. Participate in the community by commenting on and replying to other videos. The best part of this site is its keyword research tool, which is different from Google’s even though Google owns this site.

4. Yahoo

Yahoo is the top content network. Post your articles to Contributor, join groups and post ads, articles and other content, and participate in discussions. Answers is a great way to connect with your audience and find out what your potential customers want in products and services.

5. Amazon

Want to write and sell books? Welcome to the largest and most visited bookstore in the world. Create an author profile and advertise all your books and Kindles from one page. Write lists, reviews, and guides to promote yourself. You’ll also find forums groups on just about any topic.

6. eBay

This is the biggest auction site on the internet. They offer 50 listings for free, so you can post your products for sale here. They no longer accept digital products, so you’ll have to convert them to physical products. This is easy to do with Kunaki.

7. Windows Live/Bing

If you market on MSN, here’s an opportunity to connect with your audience. MSN users tend to be more responsive to offers than those who use Google or Yahoo, probably because they see fewer of them. Submit your sitemap to Bing as it drives results for both MSN and Yahoo.

8. Craigslist

The number one classified site, it was started as a way for those who wanted to attend events in San Francisco. It’s now the largest jobs board available online. Post your free classifieds, as well as press releases in community, and be sure and check out the forums.

9. Twitter

If you enjoy microblogging, or you want to try it, then go to Twitter. Build a profile that brands your business and then post interesting tweets. This is a great site for observing trends and connecting with your audience. Although time consuming, it can also be profitable.

10. Blogspot

Need a blog? Blogspot is a service of Google and number one for blogging even though WordPress is the most popular blogging platform. Earn money from AdSense, as well as create search engine friendly blogs that will get indexed by Google. It’s also business friendly, unlike WordPress hosted, which doesn’t allow commercial activity.

11. LinkedIn

If you market business to business, then start here. This is the top business social networking site, and you’ll find plenty of people here. Brand yourself by creating a solid profile with your achievements, as well as create a page to showcase your business. Participate in groups on just about any topic and connect with your audience, and don’t forget to post interesting statuses.

12. Pinterest

Pinterest is an image site that allows you to create “pins.” Far more than just an image sharing site, you may include links to your products and services as long as they contain images. Comment, share, follow and get involved. Make sure you use hashtags as these will help you pins get found.

It is beyond the scope of this article to tell you everything you can do with these sites, but it will get you started. The most important thing you can do is create effective profiles on each of the sites that allow it and make sure you include keywords that accurately reflect your business. This will help you with branding, as well as targeting your traffic.

Source by Jinger Jarrett

Top 3 Reasons Small Businesses Fail at Marketing

Top 3 Reasons Small Businesses Fail at Marketing

I often speak to groups of small business owners and I keep hearing the same comment over and over again with many of them saying that marketers don’t matter or marketing doesn’t matter anymore.

There are many reasons I’ve heard as to why marketing doesn’t matter: “all my business comes by referral,” “I never spent money on marketing and my business grew,” “marketing is a waste of money,” “I see no value in marketing,” “marketing is all luck so why spend money on it,” and so on.

Oh, how they are so very wrong! Below are the top 3 reasons why:

1. Their definition of marketing is wrong

When business owners tell me that marketing doesn’t matter, they usually have a totally different understanding of what marketing is than those who recognise how marketing contributes to business goals where it enables you to charge the most money you can for your services and products.

Marketing is first about spending time building a solid foundation based on strategy before proposing a series of tactics aimed at lifting sales. Until the business finds a way to change the context of how their ideal customer views what they do, and then becomes become the obvious choice provider, they’ll find that their marketing efforts never seem to build momentum or gain any return on investment.

You must be able to enter the conversation taking place in the head of your customers. Or, to look at it in a different way, to be able to address the number one question on your customer’s mind at exactly the right time.

So, how do you do this? The conversation that is taking place in every prospective customer’s mind revolves around two major points. There is a problem they have, and that they don’t want… and there is a result that they want, and they don’t have.

Those who often misunderstand marketing believe that it is only about advertising campaigns, brochures, flyers, website, email marketing, SEO, tradeshows, social media, copy, etc. These are the tactics – the way you implement your marketing. I’d argue that marketing is essentially the core of business strategy because it is about understanding the current customer, tapping into their fears, their goals and their aspirations and then creating products and services that the ideal customer is willing to buy from a brand they now they know, like and trust.

2. They believe either they or their co-worker can do it

Sometimes in the “do it all yourself” world of small business (or even big business when it comes to it), it’s difficult to identify the areas that require outside help. A business may be able to set up their newsletter, add plugins to WordPress, write a Facebook or LinkedIn post, and clumsily create header graphics, but you need somebody who is trained, practiced, and skilled at looking strategically and holistically at the marketplace, understanding the customer, and then creating unique opportunities based on this understanding.

Just think about it for a minute; just because you have a calculator and excel does that mean you are an accountant? If you have a ruler, pencil and have watched some episodes of Grand Designs – does that make you an architect? If you post regularly to your friends on Facebook and Instagram – does that mean you are a social media expert?

So why do small businesses believe that by buying a Mac and some software they will become a designer, marketer and communications expert?

It needs to be led by a strategic marketer who can then develop an integrated marketing approach. Can you or your co-worker do this? In some cases, you can. But those who can are most likely to either come from marketing or consulting backgrounds where they have transferable skills and experience defining AND delivering against a growth strategy.

If you are a small business, you need somebody who will have a very solid, process, streamlined, consistent, repeatable approach. First, they will research and learn about your company in great depth, the dynamics of the marketplace and identify shifts, trends, and changes. From there, the strategic marketer will be able to present the different elements of your marketing plan in logical order of how you should construct them, update them, or revise them; and identify the key areas you should be focusing on – be it generating leads, converting leads, increasing transactions right down to changing prices.

3. They hire the wrong marketing help

There is a huge misunderstanding around marketing strategy, marketing tactics, and marketing execution.

There is a difference between being strategically capable, creatively capable and executionally capable.

Small business owners don’t hire a strategic marketing coach/firm to develop creative graphics and headers; nor should you hire an advertising/graphic design agency to handle marketing strategy. A small business doesn’t need …

Case Study: From Red to Black, Generate Double-Digit Sales Increases Through Strategic Marketing

Case Study: From Red to Black, Generate Double-Digit Sales Increases Through Strategic Marketing

Conventional wisdom states that when times are bad and sales are down, management should cut all expenses except sales and marketing. And when things get really bad, management must cut everything but sales because selling is the fastest way to increase revenues.

This business-to-business case study illustrates how, if executed properly, strategic marketing can sometimes be a quicker, more efficient and more effective way to grow sales.

The Situation

A manufacturing firm's brand enjoyed high name recognition, and the longstanding business had survived and often thrived through multiple business cycles during its storied history. A competent management team had been assembled and was balancing operational needs with cash-flow requirements.

However, sales of the manufacturer's primary division were dismantling and the market for its products was in a severe depression. The lack of volume meant the company was not covering its overhead. Escalating energy and raw material costs were eroding profit margins.

Product and Distribution Channels

Market perceptions of its products were mixed. The company had a strong reputation as a manufacturer of "green" building products, but it was not well regarded for solving end-user problems. The firm was not in a position to compete on price.

Although the company's products were esteemed by specifiers and designers for being sustainable and other specific performance attributes, many end-users were put off by the high cost of the products, and sometimes found these products to be difficult to work with and of questionable quality.

Low sales volume and slow inventory turns decreased the company's value to channel members and kept new distributors from taking on the line. To cut costs, existing distributors reduced their inventories of the company's products, and dropped slower-moving niche items manufactured by the firm entirely.

In response, management hired a full-service marketing firm and undertook a full-blown marketing and advertising campaign. The marketing message trumpeted the environmental friendship of the firm's products but failed to communicate their other performance values.

Choosing Strategic Priorities

Rather than simply initiating a typical marketing campaign, the company needed to find:

· A high-volume application …

· In which it could be cost-competitive …

· In which it had a different story to tell …

· In an expanding market, enabling growth without having to take market share …

· And reestablish its value to distributors.

Internal Assessment

The company's primary product is a fiber board used for various purposes by construction trades. Reducing sound transmission in buildings appeared to be the company's best opportunity to generate volume. Multi-family projects that required sound reduction could require multiple truckloads of product. The firm already marked this application but was not emphasizing it.

The company's sound-reduction product performed well and was cost-competitive in flooring applications. It was installed very differently than the products dominating the market. Competing products were sold directly to specialty contractors, bypassing traditional distributors and contractors.

The housing market had collapsed with no recovery in sight. The lack of money for down payments, overly strict mortgage requirements, and fear of decreasing home values ​​crippled demand.

Still, people needed places to live. Apartment construction, while also down, remained viable, and increased demand was forecast for the foreseeable future. Demographic changes predicted surging demand for student housing and assisted living. Changing consumer tastes were boosting the desire for urban living. The Federal government's spending on affordable housing, often in the form of apartments, was increasing in an effort spur economic growth.

Executing the Strategy

A volume application had been identified that met the company's strategic imperatives. The marketing group now needed to focus all its resources on implementing the initiative as quickly and inexpensively as possible against larger, better-capitalized competitors that dominated the market. Every problem perceived by customers that could hold back sales needed to be solved.


The marketing team implemented a wide array of tactics to support the new strategy:

Brought It Inside. To reduce cost, the firm terminated its engagement with the full-service outside marketing agency and welcomed marketing in-house, with assistance from independent professionals.

Aligned the Messaging. The marketing team developed a compiling tag line aligned with the new strategy. The message was simple and specific, yet universal to the company's other product lines.

Developed Aligned Materials. The team delivered its solution and addressed all known obstacles through new marketing tools in a wide variety of mediums, including video, website, packaging, sales aides, installation graphics, product sheets, trade show booths and more.

Accessed All Available Channels . The team tapped all available cost-effective channels to dissolve the message, including the company website, YouTube and industry related third-party websites.

Quality Improvements. The marketing team communicated quality improvements needed to increase market acceptance to operations. The Operations Department innovated and made improvements. Third-party testing labs were engaged to refute end-user performance concerns and induce confidence.

Bottom Line

The shift in marketing strategy …

Strategies For Network Marketing Online

Strategies For Network Marketing Online

Before the Internet, network marketing business owners spent all of their time making contacts through people they knew, spent thousands of dollars on print advertising and even spent time chasing down friends and family. With the invention of the Internet, network marketing online has become the most important strategy you can use to increase your sales and make more money.

The following are some different strategies you can use with your network marketing online.

Article Marketing

One of the easiest and most effective not to mention most economical strategies for marketing your networking business online is through article marketing. People don’t go online to buy or join your program. They go online to find information about network marketing or MLM and by providing quality articles that meet this need you are instantly considered to be more credible than the marketer who puts up an ad and does nothing but sell, sell, sell. Writing and submitting articles to article directories can mean free traffic for years to come.

Social Networking

Another strategy is social network marketing online. There are a variety of different websites that offer you the opportunity of advertising your business for free. Social websites, such as Facebook and MySpace, will allow you to get your business visible and you can link your business website directly to your social page. As part of your social network marketing online strategy, you can also join some of the discussion groups and forums you find and get your business noticed by all the members. Add your website domain name to your signature in these forums and you will find the traffic to your website will increase.


To help portray yourself as an expert, you can also create a blog about your business opportunity. This method of network marketing online has become more popular over the last few years and the first thing you will notice on many business websites is a link to their blog. A blog allows you a more informal setting to discuss the workings of your business and the products and services you sell. It will also give your customers a great chance to provide their feedback on your business. It is important to make sure you do add new postings to your blog several times a week to keep your viewers coming back.

Through time and the invention of the Internet, more and more opportunities have opened up to business owners everywhere. Network marketing online has become of the norm of today’s business. Whether you choose to use one of the methods above or you plan to utilize other strategies, such as viral marketing or video marketing, you will find the potential for the growth of your business is unlimited. Network marketing online is the only way to go when you are trying to better your business.

Source by Ken Cobb

Using the Marketing Mix to Maximize Customer Returns

Using the Marketing Mix to Maximize Customer Returns

The traditional marketing mix used by businesses comprised of 4 key elements thought to be vital to the success of any business. However, with the passage of time and the variations in the kind of products and services offered, there are 7 key elements today in the marketing mix that require constant evaluation to ensure the best possible results. These 7 P’s are:

  • Product
  • Price
  • Placement
  • Promotion
  • Physical Evidence
  • Process
  • People

Businesses use a unique combination of all these elements in an attempt to achieve the highest customer satisfaction levels.

In this article, we will discuss all the 7 elements in detail and will explain how businesses can make constant variations in their product mix to maximize their goals.


What distinguishes your product or service from other products? While there are standard quality and service components to establish performance, the product or service needs to be somehow unique, some way better than its competitor. This “unique selling proposition” is mission-critical to the business’s success. Customer satisfaction with your product or service is of utmost importance. Though it’s important to offer a high quality or a more economical price, better availability or quicker delivery time, it is also essential to make sure that your product or service has something that is unique and that sets it apart from the competitors in the market.


Consider if the target market sees the price of your product or service as affordable. If the target market is not willing or able to buy, there is no chance to build your business successfully. If the price of your products is higher than competition, it is imperative to convince the market the value of the price premium.


In order to capture the market, make your products and services accessible and easy to buy. If the customer can’t find you, they can’t buy from you. If you offer online sales, carefully consider the process customers must go through to buy online. A difficult purchasing process is a barrier to sales. Know where your target audience lives and shops in order to put your product in front where they can see and learn about it.


Promoting your product through the right channels to ensure highest exposure is essential to the marketing process. A promotion on broadcast TV or radio is expensive compared to other channels; they will reach people who may have no interest or not be qualified to buy your products. The costly reach of broadcast media can waste valuable marketing dollars with little return. If the channel is online, use the internet – and search engine optimization – to your advantage. Find out the keyword search terms that will bring the most amount of traffic. Leverage the content and position of the websites that feature your product to its best advantage. If promotion is direct mail, give careful consideration to a targeted mailing list. Direct mail can be more focused and waste less resources, resulting in a more exacting approach to your target market.

Physical Evidence

Think about all aspects of your organization that your prospective customer encounters. From the cleanliness of the selling floor and lavatories in a brick and mortar location to the ease of website navigation, the visit should be a pleasant and hassle-free experience for the customer. Polite, courteous and well-trained staff should be a priority to convey an image of quality from the product to the people who help sell and re-sell the product. The primary and secondary packaging can elevate a simple useful product and make it more desirable. Everything that the customer comes in contact with comes under the physical evidence.


A lead generation process happens from the time your marketing is seen or heard by the customer until they take advantage of your call to action. The sales process starts from that call to action until the product or service is successfully delivered and paid for. Is the process well-tested and reliable? Is the experience the same from the customer’s point of view each time they interact with your company? How efficient is the sales process? If the process can be delivered from lead to sales in the optimum amount of time, conserving resources and expense, it can be replicated over and over to build more sales revenue.


From the people who answer the phone, greet the customer, handle problems, process payments, follow up on the sale, and manage the team to the president of the company, all actions contribute to an image of quality and service. It’s common to hear companies say we have great customer service in today’s world, but how they deliver the great service is what holds great significance to the customer.

How Companies Use the Marketing Mix

The marketing mix experiences a lot of variations throughout a product’s …

Email Marketing For Restaurants – The 7 Keys To Success

Email Marketing For Restaurants – The 7 Keys To Success

Many restaurant owners understand the benefits of emailing coupons, promotions or newsletters to their current customers. The DMA (Direct Marketing Association) found that Email delivers an unbelievable ROI of $57.25 for every dollar spent on it in 2005. The challenge for restaurant owners is how to effectively take advantage of such a powerful marketing medium.

The following are the 7 keys to successful email marketing for restaurants.

  1. Sign-up – Make it easy for your customer to sign-up for your email list. Have your sign-up form prominently displayed on you website homepage if you have one. Give your customers opportunities to provide their email addresses using paper sign-up forms at various contact points in your restaurant. Include your URL on receipts, take-out packaging and paper sign-up forms to allow your customer to join at their leisure. Simple privacy policy statements like, “We will never share your information”, are a must.
  2. Incentive to join – Provide an incentive for your customer to join your email club with an attractive initial coupon or promotion that is a strong call-to-action. Deliver your sign-up incentive immediately after the customer has provided their email address as part of a welcome email message. Alert your customers that they will most likely have to look for your initial email in their bulk or junk email folder. Provide brief instructions on how to add your name to your customer’s address book as part of your welcome message to eliminate future delivery problems. If you input your customer’s email address for them, be sure to add them to your list as soon after they have provided it as possible.
  3. Legal requirements – Include your legally required sender name and address information and customer opt-out capabilities on every email. Make sure that it is easy for the customer to opt-out if they desire. You should never require your customer to reply to your message and put “please remove me from your list” in the subject line in order to be removed from your list.
  4. Email frequency – Match the frequency of your email communication with the frequency of how your good customers will visit your restaurant. If you communicate too frequently you may annoy your customers. If you communicate not frequently enough, you can reduce or eliminate the customer retention benefits you desire.
  5. Get it opened – Give your customer a good reason to open your email. Think about why your customer signed up for your email list in the first place, they most likely are looking for coupons and promotions on what they normally order. Customers will be much more receptive to email that includes some marketing of new menu items or you promoting business slow times if there is a valuable benefit for them included in the email.
  6. Track it – Track each email and compare the results to previous emails. Look at open rates, clicks, forwards, and unsubscribes. Test new subject lines and various coupons and promotions to see what produces the best results. The best performing promotions may be candidates for more expensive marketing mediums like print advertising or radio.
  7. Persistence – Recognize in advance that growing your email list is hard work. Forrester Research states that the average company will lose 30% of its subscriber list every year. You need to continually push for email sign-ups at the same time eliminating names from your list that are no longer valid.

Email is the most cost effective marketing method available today by a wide margin. Used effectively it can prove to be invaluable as a tool to retain your customers and grow your revenues.

Source by David Gonynor