Tag: market news

How To Target And Market To Your Graphic Design Clients

How To Target And Market To Your Graphic Design Clients

Identifying the target market is not an easy task. It is indeed one of the vital elements which inform you about the market you want to target and how it can bring the maximum benefits to you and your consumers and prospects. In other words, it will become easy for you to look after your graphic design customer's needs and wants in a much improved way only if they all are grouped according to their tastes and desires. There are different types of market that can be targeted. They are discussed below.

Target Market

This type of market consists of your key customers that have the identical needs and wants. Although you have not fully described their needs, you still are in a better position as you are aware of who is your target market. It can be on a larger scale or smaller scale. However, more than the size is their needs which will play a decisive role in the end.

Secondary Market

This is the market that is linked to your target market; however it is not the segment that earns you the majority of the revenue. For instance, a company who makes roof, their primary target market consists of commercial buyers who replace roof. In addition, the same company also has the secondary market that contains residential sectors that repairs roof. Although the majority of the income is extracted from the primary segment, suddenheless the secondary market does make a contribution to the roof company.

Niche Market

This kind of market consist of would-be or potential customers that have a different need not satisfied by any company. It is not an easy task to identify your niche market. However, when it is discovered, it is certain that you will earn a lot of revenue from this market. For instance, a graphic designer whose main job is to design artwork for the billboard hoardings would benefit a great deal if he finds a niche of designing an EBook covers.

By incorporating the date of your customers, it will be easy for you to further define the following markets.

Main Target Market

Incorporating the customer information in your main target market will give you the confirmation of the identical needs and desires of the customers in this group.

Secondary Market

There will always be a secondary market for your product even if you have not identified or defined properly. However, if it has been identified, it is always better not to pursue the target market and secondary market at the same time. It results in the expansion of your marketing activities into the wide areas that may become difficult to monitor and may also result in heavy losses for your product and indeed the company's image may go into jeopardy as well.

Niche Market

As discussed with the secondary market, never focus too heavily on the niche market in the early days of the product launch. However, keep your business updated on the developing niche markets that may prove profitable at a later stage.

Source by Brian A Scott

What Is Digital Marketing and How to Use It

What Is Digital Marketing and How to Use It

You will have to devote lots of time marketing yourself and earning referrals. Content marketing thus will be more prone towards user-generated, instead of professional, content within the next calendar year. The secret to content marketing is that the content has to be interesting to your audience and will supply value to them.

There are a number of reasons to put money into influencer advertising. It is a way to get past the need to use ads to reach your audience. Though email promotion is highly effective, not all startups can harness the real power of email marketing.

Digital marketing isn’t rocket science. It has no boundaries. Since you may see, digital promotion is a big and complicated topic. Digital Marketing is a huge subject and you cannot turn into a hero in 30 hours! It is a type of marketing technique where the marketing activity is carried out with the help of channels and platforms available on the internet. It uses the internet as a main promotional medium, in addition to traditional TV and radio.

It is one of the fastest growing industries so there is much room for growth and development. It is one of the top 5 growing sectors since the year 2009. In simple terms, it is the promotion of products, services or brands via digital marketing channels. It is much more advanced than the traditional style of marketing because, One has to be very careful in selecting the right strategy to generate reach.

Getting your very own digital advertising and marketing blog is able to help you set yourself apart from others in the business and stand out when you should speak to an influencer or potential employer. The ideal marketing influencers are individuals who speak and reveal themselves in front of individuals.

Your email marketing strategy will vary a lot based on the essence of your small business. Needless to say, there are a number of different reasons your data-driven advertising and marketing strategy could fail in addition to a deficiency of comprehensive tools. It’s simple to separate your digital advertising strategy into various channels like pay per click ads, social networking, search engine optimisation and so forth. A digital marketing and advertising strategy does not necessary demand a detailed analysis, it merely takes a set of objectives and goals which you are seeking to realize. You should develop a content marketing strategy based not just on the info you need to give your clients, but also based on your understanding of what information people are trying to find.

Your digital marketing and advertising strategy might incorporate elements of all 3 channels, all working together to assist you achieve your objective. An intelligent and powerful digital marketing and advertising strategy has many faces. Then you’ll have a fully integrated digital marketing and advertising strategy.

Developing a digital marketing and advertising strategy does not need to be hard work. Based on the scale of your organization, your digital marketing strategy might involve a number of objectives, but coming back to this easy manner of thinking about strategy will be able to help you stay focused on meeting those objectives. It needs to deliver the right content based on their buying stage. A clearly defined digital marketing and advertising strategy encourages existing customers together with new customers to engage and stay loyal.

You need to construct a marketing system which focuses on a group or groups of individuals. The key issue is to develop your promotion system with the most suitable expectations. Fortunately, marketing software has come a very long way in the past few decades, and there are a lot of tools which may help. Ask yourself these questions before you pick any new marketing and advertising tool. You are going to learn how to use the digital instruments and techniques effectively for a prosperous campaign. In other words, it’s because digital instruments and skills have an established capacity to create revenue, and companies wish to harness that power and keep competitive.

Using digital radiography has rapidly increased in recent decades. You could also take advantage of sophisticated email marketing software to run targeted campaigns with an objective of convincing your audience to have a particular action such as signing up for a class, buying your goods, attending an event, or in any case may be. It explains using email marketing, online affiliate marketing, Facebook marketing, and the way to use social networking tools like Twitter, podcasting and blogging.

Source by Rosario Berry

Affiliate Marketing: Why It’s the Best Option for Novice Internet Marketers

Affiliate Marketing: Why It’s the Best Option for Novice Internet Marketers

If you are serious about changing and improving your financial position, your current job, like most jobs, will not provide the necessary opportunities.

But what about becoming your own boss and starting your own business? This sounds romantic. But after the romance wears off, the truth is: business ownership is nearly always a 24-hour-a-day treadmill. Most entrepreneurs do not own their businesses – their businesses own them. Even after putting in all those hours and mortgaging their homes or borrowing from loved ones, small-business people only really own their jobs. And then there is the fact that only 1 in 10 small businesses last long enough to celebrate their 10th anniversary. Now that is frightening. So if it is money you want, jobs or small business are not going to help. So what now.

What the world needs is a business concept that works. A business concept that can result in an income supplement which will eventually supersede your present salary – and beyond. In order to understand the value of this concept, there are 4 principles I would like to share with you.

The elements of a business (What makes a business successful)

The company – The company is the business vehicle that you choose. Unfortunately, 9 out of 10 companies fail within the first 2 years, and that is why many entrepreneurs do not join organisations that provide business opportunities until those business are at least 2 years old.

The products – If you sell non-consumables, you are unemployed until your next client purchase the product. “Intangible” consumable products, such as cell phones, are different – they generate income every time the phone is used. Other examples are annual travel packages, repeated Internet connections and the renewals of households insurance policies. Repeating commissions generate what is known as “residual income”.

An expanding market – Consumers must want and need your products. If you have to convince your market that they need your product this month, you will end up having to convince them every month. On the other hand, if your clients need your consumable product or service from day one, they will need it again – and again.

Trends – Trends are the cycle in a given economy. Timing in each trend is also important. For example: a speculator would want to sell something at the peak of its pricing and purchase when that same product is a dime a dozen. Those who are trend leaders are usually the ones who are making large amount of money.

Affiliate marketing is the ideal vehicle start as a new home-based business. Since all you need is a few hours a day, a computer with Internet connection and the desire to succeed. Promoting and marketing products via the Internet as an affiliate marketer is extremely easy.

Firstly you will need to sign-up at one of the vast digital market places on the Internet, do not worry it is free. Then have a look at what their marketplace looks like, choose a niche and then choose a product to promote. On all these websites are tutorials to help you get set up, so by just spending a few minutes, you will be a few steps closer to financial freedom.

Now there are various ways to promote these product, online forums, blogs, social sites, your own website, email, articles (just like this one), free classifieds, etc., etc..

The products found on these websites are tried and tested, so you do not have to worry about if and how they work. You do not need to concern yourself about face-to-face sale or shipping. You just promote and when a sale is made you get the commission, which is usually between 5 and 80 percent of the retail price.

Source by Jackie M Lodewyk

How Bollywood Movies Help to Learn Marketing Lessons

How Bollywood Movies Help to Learn Marketing Lessons

Marketing is a word, a magic that helps you to churn out more profits and staying afloat in the challenging world. Significantly, the world of the Bollywood is an apt example that’s success story can be written only via marketing strategies. The huge investment, many hard works, career start for many, all depends only on the marketing strategy to make the movie successful. The movie release faces real-time challenges as the number of movie releases at one time (Hollywood/ Bollywood). Additionally, challenges are of doing new every week, no loyalty branding, meeting the existing benchmark and best music, best story, best actor and so on. Therefore, Bollywood marketing strategies are considered to be one of the best learning lessons for the marketing students.

The digital world has introduced several new opportunities and ways to develop and enhance marketing of the products. The marketing strategies of the Bollywood movie offers a real-time platform to grasp the basics of the promotions and advertising. With focusing on the real fact, marketing gurus also justify the concept and strategies of marketing from Bollywood Movies. It is aimed to highlight the significance of the marketing strategies in the dynamic changes of the globalized world.

Key Marketing Strategies-

Challenges and the First Strategy- Moviedom is witnessed with the rapid changes through the technical advancement and the glamorous fashion. The basic need is to maintain the key focus of entertainment with overlapping the difference of the changing world. Therefore, the marketing strategies need to identify the challenge and to create the first effective marketing plan. This first plan should be comprised of each and every step of promotion that should be sufficient enough to face the real world challenges in terms of money, creativity, the medium of promotion and time.

Online Marketing Campaign-

With the increasing numbers of the internet users, the online marketing campaign is the best medium to cover up the maximum viewers in investing less amount. The website advertising, social media ads, promotion through the mobile app or promo launch on the e-commerce website, graphics, and animations, music launch including ringtones and hello tunes are some of the trending approaches of the successful promotions steps.

360-degree campaign:

The campaign should be rotational 360 degrees i.e. it should cover all types of the audience from a small city to overseas. Along with the new advanced promotional steps do not forget to cover all traditional strategies like posters, radio, CD’s, event promotions and many.

The animated character from the ‘Hum Tum’ movie is the best example that proves the efficiency of promotion through animation or gaming. Similarly, mobile games based on the movie character like Ra.one proved his significance in the movie promotion. The music launch of ‘Ghoomar’, Jag Ghumiya, ladki kar gayi chul and list are of many that proves to be a strong reason for the movie success. The factor shows that in the product each and every part is very important and should be perfect and innovative. So, design each and every promotion strategy by focusing on every aspect of the product.

The marketing field has become the most innovative, interesting as well as challenging. Bollywood along with the marketing would go parallel and will reach to the new milestone of creativity. Every new challenge is an opportunity to explore the new way of promotion and advertising.

Source by K Gangele

What Are the Successful Strategies in Network Marketing?

What Are the Successful Strategies in Network Marketing?

The majority of people in network marketing continue to search for successful strategies as they find traditional methods being taught are much too hard.

So why are we content on teaching strategies that have a known high failure rate? Are these people not cut out for Network Marketing, or is there something systemically wrong with our strategies?

When I first got started with network marketing I thought it was a bit odd that I was taught to approach all of my friends and family, or better known as our 'warm market'. Though I did it because I thought it made sense for these people who know and trust me, so why not.

Like many in the industry, I was shocked at the resistance I was faced with. But I was determined to make the business work and figure out successful strategies that I could pass on to my down line. In my mind to have a successful system means to have something in place that others could employ with as little troubles as possible.

So I looked at what we were being asked to do. The first thing was to approach all the people that we know. Well simply put, most people who I knew were not interested in what I had to say.

Imagine if you ran a Pizza store and you were to call up people that you know to ask if they would like to purchase a pizza tonight. Is that what you call a successful strategy? Then why do we do it in our Network Marketing Businesses?

After three years in the industry I have finally learned something powerful. A successful strategy would include both warm market and cold market strategies.

1) Warm Market. Understand that there may only be a handful of people who you know right now who would be interested in building a home based business. These people can prove to be some of your best business partners.

The downfall with your warm market is that you only know so many people, and it is painfully slow to build on that number using traditional methods.

2) Cold Market. There are an infinite number of people in the cold market (people who you do not currently know or have a relationship with). When you learn successful strategies on how to market to people who are in other towns, cities, states, or even countries; Now you have opened the doors of opportunity.

Technology now allows us to communicate with thousands of people with the click of the button. Sure, approach the people who you would like to work with but realize the massive potential when you look to the cold market. Possibilities are endless when you develop successful strategies that utilize technologies to communicate with others and build relationships.

Source by Taigh G. Smyth

How to Choose the Best Online Advertising Agency

How to Choose the Best Online Advertising Agency

In the new era of the time; new means of online advertising are being discovered and used for business success in advertising online. Every marketer is trying to find out most effective ways of online marketing so that they can get large targeted traffic for their online business.

There are many ways of doing online advertising For instance face-to-face marketing (called chatting), banner advertisement, pay per click, Paid email marketing, affiliate marketing, link exchange etc. But decision to choose the best advertising method is quite important part of the game.

The importance of online advertisement cannot be denied by anyone because of its advantages. To get maximum results from your online advertising campaigns all basic information to be collected before start doing it like what is online advertising, why to do it and how it works for your business promotion. You should also know that what methods are being used by online advertisers for promotion of your business website and how to choose the best online advertisers out of the millions available online.:)

A step before you choose the best online advertiser or advertising agency, you should make sure that by what method they will advertise your website. Whether the traffic is targeted or forced? Only search engines can provide the Natural targeted traffic but it requires a lot to sustain the high ranking on search engines especially in Google search engine. Third party targeted traffic is also beneficial in some cases as compared to Natural traffic as it has more sale’s conversion ratio.

Targeted email marketing is another source of traffic in which an email with a message plus your affiliate or website URL link is contained and your message and link URL is sent to the mailing list. In this method people click on your message and your link automatically open your website, they read it and if found suitable, they buy, use or bookmark your services. This is how you get target traffic for your site from email marketing. There are so many email advertising agencies out there on internet that provide the real, natural target traffic to your website on paid basis.

PPC- Pay per click ads is another way to get traffic in which you need to pay to the advertiser per visitor they send to you. But in most of the cases pay per click advertising becomes a bit expensive for the beginners or newbie who just started internet marketing business online.

One more way to get web traffic is spreading banner ads, in which you ads is shown to the targeted audience and you are charged per impression on that banner. But click rate is very low for banner impression. Say if you buy 100 impressions and you get 10~20 clicks but no sales then banner impression is not a perfect idea for your business and is entirely depends upon your business type.

The most important aspect in all of these online advertising agencies is that there are millions of the companies or agencies are working to send targeted traffic to your site but many of them are not quality one also they offer cheap services for you but they doesn’t provide the real natural traffic. So, beware of those agencies when you are going to Choose the Best Online Advertising Agency for targeted traffic to your website.

The best forever method I do use is twitting with others by using twitter.

Twitter is a social networking site where you can add friends follow them and also people will follow you. Once you have a good list of followers (as your followers do also have their followers, so list becomes huge in few days) and you just post a single message and the whole list will get that tweet from you. They click on the link provided in your tweet with approximately 100 letters in your tweet and by this way they visit the site and take out whatever they like from that. This is the way that I use for online advertisement of my business.

Source by Praveen Kumar Yadav

What Is a Marketing Plan?

What Is a Marketing Plan?

Unfortunately, if you build it they will come not to apply to selling your product. Interested new customers in an unknown brand or product requires strategy. Read on to learn what is a marketing plan and how to outline yours.

Your marketing plan will help you assess customer demand, discover distribution channels and pinpoint the best ways to market your business.

Before starting to write, you need to do some market research. You can hire a firm to conduct your market research or do it yourself. Through this research you'll learn about your competitors, customers, market and your product. Your goal is to know as much as possible about your product's world. Once you understand that, it's time to work on your marketing plan.

What is a marketing plan ? A marketing plan is the road map to how your product will move out into the world. Not only will it lay out what you want to accomplish, but it will also explain how you plan to achieve your goals.

Your marketing plan will consist of 9 parts:

Executive summary: No matter what kind of plan I'm writing, I like to write the summary last. Your summary should contain the most important points from each section, capture the reader's attention and be polished to perfection.

Company: This is where you explain what your company stands for. Use it to introduce yourself as owner and outline your company's goals and values.

Product: Tell the reader about your product, including what makes it unique, superior or more in demand than your competitors' products. Back your statements up with hard facts.

Customers: Use this section to describe your target customers. One of the easiest ways to do this is simply imagine your ideal customer. Describe her life and what she wants from a product like yours.

Competitors: This section outlines who else is trying to reach your customers and what competitive advantages they have.

Delivery: How will your customers acquire your product? Will they buy it in a retail store, order it from a catalog or buy it directly from you online or in person?

Reach: Here is where you explain how you will reach your customers. Plan your budget for each medium and how much time you will spend on each.

Handling challenges: New business challenges arise all the time, but if you're prepared you can overcome them. Outline some roadblocks you could face and how you will handle them.

Pricing: This section lets you explain your product pricing strategy. Outline the cost of your product, your profit margin and your retail and wholesale prices. If your price is higher or lower than others in your niche, explain you rationeale.

Your business plan will change with the life of your business. As customers' tastes change, new competitors enter the market and old ones retire, you'll need to update your plan.

Choose a refresh date 6 months in the future to evaluate your plan: what worked, what did not and what new directions do you want to take.

Now that you know what is a marketing plan I hope you'll start writing your own. While having a plan will not guarantee sales, it will help you set yourself up to meet your goals.

Source by Andreea Ayers

Tips and Tricks for Building an Effective Direct Mail Marketing Campaign

Tips and Tricks for Building an Effective Direct Mail Marketing Campaign

To begin your direct mail campaign, break down the process into manageable steps and take these factors into consideration. Here are some questions to ask yourself.

Who is your target audience?

The first step is to identify your company’s target audience, or target audiences, and understand these demographics as well as possible. The more knowledge you have of their purchasing habits, needs, and wants, the more effective your direct mail campaign will be in helping them understand how your business can benefit them. Are your clients male or female? Old or young? Where do they live? The more detailed, the better. Look at the demographics of your existing customer base, but also imagine what other customers you might want to reach out to. Who uses your services, and who could use your services?

Who is on your mailing list?

Once you have a good understanding of your current and prospective clients, create a mailing list. Better yet, create different lists for different campaigns; the material you send to existing customers might look different and contain different information than that which you send to potential customers. The more tailored your pamphlet, postcard, flyer, etc. is to the specific recipient, the better the chance he or she will respond positively, if at all. Keep detailed and organized records of your lists for reference when creating future campaigns.

What do you want to say? How are you going to say it?

Now it’s time to design the actual promotional material that you will send out. There are many types, including postcards, flyers, and pamphlets explaining your services and detailing special offers. Thank you cards and greeting cards for previous clients are just as important; they’re instrumental in fostering a sense of community and letting customers know how much you value them and their business. After all, one of the principal reasons people respond so well to direct mail marketing is that it’s more personal than electronic communication. Identify which types of mail you will be sending to which people and the text to include. Make sure to double-check spelling and grammar.

Next, focus on the visuals. Pictures are crucial. If you are a company that sells home products for elderly customers, include photos of people making it clear just how easy-to-use your products are. Other businesses, like law firms and real estate companies, traditionally utilize photographs of lawyers, agents, etc. because they are businesses that rely on personal, one-on-one trust. Make sure whatever pictures you choose are high-quality and professional.

Graphic design plays a crucial role in representing your business as well. If your material appears outdated or aesthetically displeasing, you jeopardize the perceived reliability and quality of your company, which can greatly affect business. If you have no experience in graphic design, it is best to leave it to professionals. Some direct mail services offer in-house graphic designers.

With these tips in mind, you will be off to a great start designing an effective direct mail marketing campaign!

Source by Alfred Ardis

Email Delivery Drops – Fewer Emails Reach the Inbox

Email Delivery Drops – Fewer Emails Reach the Inbox

The success of business to business email marketing campaigns depends on many things, but email deliverability stands at the top of the list. According to Return Path's 2016 " Deliverability Benchmark Report ," the rate of emails making it to the intended inbox has declined steadily since last year. The report tracks the email delivery journey of seed addresses sent from 140+ regional and worldwide email servers. This decline affects everyone who uses digital direct marketing campaigns to attract the attention of B2B customers and clients.

Return Path reports that a full 20% of all emails sent around the world do not reach the email inbox it was sent to. Not only is this number shocking enough for companies who send out hundreds or thousands of business to business email messages during one advertising campaign, but the report also indicates a marked decline from quarter to quarter. Second quarter email delivery stood at 79%. The same time last year, emails hit inboxes at a rate of 81%. The third quarter of 2015 saw rates near 82%.

Not only are the overall global numbers sobering for direct marketing technique users, but the numbers for individual countries look even worse. Deliverability suffered most in the United States. In 2015's third quarter, delivery rates were near the worldwide average at 80%. In the second quarter of 2016, they dropped to only 69%, a significant difference from the global range of 79%.

Several major countries around the world saw a decrease in email marketing deliverability through the past twelve months.

1. Australia at 90%

2. Canada at 89%

3. Great Britain at 88%

4. France at 84%

5. Germany at 80%

6. Brazil at 79%

7. USA at 73%

During the same period of time, spam blocks from email recipient providers stayed at a steady 5-7%. Emails that went missing completely jumped from near 15% in late 2015 to about 25% in 2016.

These changes in the business to business email landscape could have been rooted in the high rate of competition within the United States email provider industry and due to all the companies and individuals who use digital direct marketing as well.

For those who understand it is still a viable and effective brand building, funnel filling, and sale making advertising method, the precise reason may not be that important. They can not change the email industry, after all, just adapt to better methods of working with its limits. Lower rates of email delivery mean marketers must step up their game if they wish to forge strong B2B relationships and achieve the most lucrative returns on their expenses.

Despite the less than inspiring news from the Return Path deliverability report, they do offer valuable suggestions to help marketing experts succeed using digital contact through email. After all, if the deliverability of email goes down, marketers need a way to combat that drop. Every email campaign sent must attract more attention and inspire more action from the people who do receive the contacts.

# 1 – Understand the Email Deliverability Factor and Plan for It

It should not be a surprise when a certain percentage of a business to business email marketing campaign is returned or disappears into cyberspace. Because some emails will never reach their intended targets, marketers should plan for this issue by sending out more emails or working on creating more precise targeting criteria. Word to the Wise's owner and email delivery consultant Laura states that brands need to "start thinking of it (lack of email deliverability) as something that can be planned for."

# 2 – Reduce the Chance of Getting Caught in Spam Filter Traps

If companies do not want their emails to get automatically routed to the Junk or Spam folders instead of the Inbox, they need to focus on providing quality contacts and keeping their reputation clean. Follow all CAN-SPAM guidelines, always provide a clear "Unsubscribe" option, avoid decceptive redirects, headers, or subject lines, and never use a business email server for questionable activities.

# 3 – Keep Your Direct Marketing Email List Current and Correct

Not only does outdated and incorrect email contact information give companies no likelihood of a successful contact or future business, but it also contributes to the possibility that their messages are deemed spam. The more undeliverable emails sent by a particular email account or domain name, the greater this chance is. This directly correlates to how the B2B community and a particular industry views the company in question. In order to build a positive reputation both online and off, a company needs to operate with doctrine and consideration for every recipient of their marketing message.

# 4 – Focus on Engagement and Value to the Recipient

If a person who receives an email clicks on the "This is Spam" button, …

Taking Time to Define Your Target Market

Taking Time to Define Your Target Market

If you are starting a consulting business or are already involved in the profession you need to understand and be able to clearly define your target market. Knowing who this group of people is actually goes hand in hand with defining your consulting niche. It is one of the factors in determining where your firm succeeds or not.

Let's take an example of an internet consulting company. It is not enough just to say "our target marketing is website owners". That is a great start but you really need to take time to study and define who exactly those website owners are. Are they small businesses in the finance sector? Are they restaurant owners that have or want websites? Or are they students with blogs and social media needs? You need to really narrow the group down.

After you have been able to define the age, gender, general income levels, and lifestyles of your potential clients that you are targeting you can then start to think a bit more about you're pricing set up of your consultancy. Remember depending on who you are offering your consulting services to you'll be able to charge different amounts of money.

The next thing you can start looking at is developing your visual brand identity. If you know who your target market is it will be much easier to come up with visuals that will appeal and attract them. Most companies come up with graphic identities before they have clearly defined their target market and that is often why brands do not stand the test of time.

Once you have determined your visual brand, understand your demographics and the pricing that you'll be going after only then can you start to think a bit more about what kind of promotional campaigns you'll want to employ to get your message out. This way you will have a clear picture of what kind of media outlets you should be considering, and what "tone" to use in your promotional and media campaigns.

These are just some of the steps that you really need to consider before anything. Remember that even though it is exciting to start your business as quickly as possible you really need to define your target market and also do market research before anything else. If you do a good job of those two steps you'll be way ahead of so many other consultants out there and therefore have a way higher chance of succeeding in the consulting field.

Source by Samuel Zipursky

How to Find the Best Digital Marketing Agency

How to Find the Best Digital Marketing Agency

In order to find the best digital marketing agency, first, we need to understand “what is digital marketing”, “will digital marketing benefit your business” and answer the question “how do I get more leads for my business?” – which should be the purpose of any marketing.

What is a Digital Marketing Agency?

The dictionary definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. So simple to summarise in one sentence, yet it can be a complicated process to get right and to ensure that all of your digital marketing is working together, not as silo activities. This is where the expertise and experience of the best digital marketing agencies can be hugely beneficial.

Traditional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would go to a computer to search for a product or service, nowadays people are connected to the internet all day, every day and “live online”. Looking for information, a product or service is as quick and simple as searching on a laptop or computer at work or picking up their mobile telephone or tablet. Digital marketing focuses on getting your information, products and services in front of people when they are looking online. The best digital agencies understand the buying process of your products and services and ensure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the various stages of the buying process i.e. research, consideration and purchase are called “micro-moments” and the very best digital marketing agency will present the relevant information, service or product at the targeted time in the buying process.

Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.

Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable way of getting leads into your business and driving up revenue. The very best digital marketing agencies will manage all of the digital advertising based on return on investment (ROI) ensuring the leads generated are at a cost that makes business sense and increases profit levels. Digital marketing will benefit your business and answers the question “how do I get more leads for my business”?

Digital marketing, sometimes referred to as website marketing, can be broken down into a number of important features and services:

SEO Services

Search engine optimisation, most commonly abbreviated to “SEO”, is the process of getting your website found on search engines like Google when people make a search relevant to your business, services or products.

Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it is found for the search terms people use (often referred to as “keywords”) to look for them in Google.

SEO requires experience and understanding of how Google reads your website. What messages and information you want Google to read for a webpage or website and knowing where to place that information so search engines can find it. A good SEO company will have a proven track record of ranking websites high in the search results.

SEO works best when the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of this is the “near me” phenomenon, which has seen a 150% growth in the last 12 months, where mobile phone users are adding “near me” to their search query i.e. “SEO Company near me”. These customers are looking to buy and buy from a local service or product supplier.

Although SEO can be a stand-alone service, it is most effective when combined with PPC, social media and reputation marketing. SEO is also the cornerstone of effective PPC, social media and reputation management campaigns.

Pay Per Click

Pay Per Click (PPC) often referred to as “Google Advertising” or “online advertising” is where you position adverts at the top of the search results for specific search terms. These search terms can be the words people use when in the “research” phase of making a purchase or targeted at the “buying keywords” when potential customers are looking to buy.

Although your advert, depending on your budget, can be shown every time a search is made, you only pay when an internet user clicks on your advert and is taken to your website or calls you direct from the search results page meaning you only pay when you get a click …

Building Network Marketing Using Internet – Part I – The Importance of Trust in Network Marketing

Building Network Marketing Using Internet – Part I – The Importance of Trust in Network Marketing

Network Marketing is a people business, "people" as in I see you and you see me, you hear me and I hear you. We establish a relationship of trust when we talk with someone and let them know we are going to be there for them when they need us.

How long does it take to create that trust? Sometimes minutes, sometimes months! That's why we are told to come up with a list of names of people we know, namely, family and friends: because we already have a relationship of trust with them. If we tell them we got involved in this business that is going to set us free financially, we can add "you know I do not fall just or anything" and they may believe us. Besides their own believes and thoughts about Network Marketing, we have more chances to make business with someone we know just because of that trust.

So, what happens when we run out of people who trust us? We start making more friends, meeting more acquentions or approaching big amounts of people who do not know us to see if someone is in the right moment and the right place, if the timing is right for them. In this case they trust their own reasons to look for new ways to make money and they are more vulnerable to trust you if you look fairly decent and honest.

What about leads? They already are looking for something (supposedly) so our job is to tap into their needs, let them know that we care about them, that our only intention is to help them. Again, that can take few seconds or much longer. But we can only make so many calls, right? How many leads do you have to call until you find someone who is really interested in a home based business, interested enough to let you come into their lives and become their friend?

Again, trust. Only when someone trusts us, he or she is willing to do business with us, either buying a product or considering the business aspect of what we have to offer. And using Internet in Network Marketing can help us in building a relationship of trust, as you will see it in the next articles of this series.

In the next article we will explore how technology affects our relations.

Source by Angelica Ried

Can Marketing Videos Help Your Online Business Plan?

Can Marketing Videos Help Your Online Business Plan?

Your online business plan should have multiple steps and parts for Internet success. Marketing videos should be an important part of that process. Social network sites are increasing quickly and this including video sharing sites. By embracing this trend and making it part of your online business plan you are helping create online success.

What are marketing videos?

These are videos that help you market your product, service or even you. Marketing videos can be just like a commercial, or can be like a short infomercial. Some people create marketing videos with consumers of the product or service. Happy consumers can one of the most convincing arguments for buying.

Do marketing videos need to be about selling?

These videos may not necessarily sell something by themselves. You can have instructional videos that bring in visitors and get more website traffic. These you can add to the various video and social network sites. The more sites that have your videos the better it is for your online business plan by sending you more website traffic.

Should marketing videos be professional quality?

While there are many videos that are done by professional videographers, there are plenty of marketing videos created with a Flipcam. Some people use professional editors, while others just film the video and use it as is. Video marketing does not need to have the same qualities as TV commercial as long as you are authentic to you and your product.

Where do I use marketing videos?

Anywhere and everywhere you have a web presence. You can even use them on places where you do not. If you have a YouTube video you can embed your video on any social network site or website where you can add HTML. You can also email the link or use a forward service to make the address simple enough to share with others. The more places your video is, the more likely people are to watch and send you more website traffic.

Why do marketing videos work?

They should be a part of your online business plan because the video market is growing at incredible speed. Many people are more likely to watch a video over reading a sales letter. While you may have spent a long time preparing that letter, the video marketers are able to create a video reliably quick and easy and upload it to send more people back to the site and they will be even more eager to buy having already sat through your video.

Source by MJ Schrader

Article Marketing Strategy That Can Lead You to Success

Article Marketing Strategy That Can Lead You to Success

Almost 90% of courses and e-books I have bought online consider article marketing as one of the most effective method of traffic generation.

But when I first started online, I have no idea what to write and how to write good articles that can bring me traffic and I believe this problem also exist for other marketers as well.

After written over hundreds of articles, I have learned how to write an article that can bring huge traffic to my website. Here are some of the Article Marketing Strategy I have used

Article Marketing Strategy # 1) A Killer Title: You need a qualifying title to attract the attention of people who are browsing the article directories. There are so many new articles being submitted and approved everyday, therefore you need to have an attention grabbing title to lead your prospect to click on your article.

Article Marketing Strategy # 2) Quality of Articles: For your article marketing to take effect, you need to provide useful information that are of use for those people who read your article.

Article Marketing Strategy # 3) Quantity of Articles: Besides having quality for your article, you also need enough quantity of them to be effective. Your article marketing effectiveness is a lot on the number of articles you are submitting. You will not be able to have much traffic simply from submitting 2 to 3 articles every month. You need a minimum of 15 articles every week to show result.

Article Marketing Strategy # 4) A Killer Resource Box: At the end of every article, you will see a resource box that allows you to place your website link. This is where you are inviting your readers to your website. Therefore it is very important to have a killer resource box that can make your reader click on it.

Article Marketing Strategy # 5) Article Directories: Submitting your article to the various article directories will be your next step once you got your article ready. Personally, 90% of all my traffic comes from the top 5 article directories while the other 10% comes from the hundreds of other smaller article directories.

Just to share with you, the top 5 article directories I find useful are EzineArticles, ArticleDashboard, ArticlesBase, GoArticle and ArticleAlley. If you do not have time to submit to hundreds of directories, you can just concentrate on these 5 directories.

These are some of the proven Article Marketing Strategy I use for my articles that have created good result for me. Therefore I hope you can use this as a reference when you are doing your own article marketing.

Source by Kelvin Lee

Beat Your Competition With Smart Online Marketing Training

Beat Your Competition With Smart Online Marketing Training

Doing an online business without marketing it can be compared to winking at a girl in the dark; you know what you've done but nobody else does – including her. If you've created a fantastic business that you think has the potential to take the market by storm, would not you want its benefactors to know about it? An online business can be very rewarding with lucrative income and additional returns, provided you know how to exploit the strongest marketing channels correctly.

Like in any other business, it is an absolute must to get hands-on training in the intricacies that drive a fierce internet marketing plan. There are several tools at the disposal of the ambitious online entrepreneur; however they have to be buttressed by extensive knowledge on their usage. Your marketing plans have to be fashioned on business goals, estimates and expectations. Choose a tool that maximizes your returns while leveraging your time and efforts. There are numerous marketing training systems that are ostensibly strong but breakdown at the slightest hint of a market drift.

Get trained on affiliate marketing that is a brilliant cutting-edge marketing plan that allows you the leeway of paying the website on which you are advertising only if there is an action or transaction generated on your website. There are a plethora of affiliate marketing training packages that you can subscribe to or better still just go through the vast storehouse of information available on affiliate marketing for free. Self-paced learning make take longer but can be very rewarding and will help you customize your learning and look for information that is relevant to your business.

Gear yourself with information on SEO. It is impossible to generate traffic on your website without having sufficient knowledge of SEO. Get comprehensive information about the most widely searched for keywords in your field. Learn how to incorporate them strategically in your content to generate optimum high-ranked search engine results. There are pages and pages on the internet dedicated to the fine art of having an SEO complaint website. Be a part of specialized online marketing communities, blogs, discussion boards and forums where you can interact, swap notes and get queries addressed by more experienced professionals.

Stay abreast with newer advanced marketing technologies that are making smashing debuts on the internet. Web 2.0 marketing is a highly effective tool to connect with your audience in a personalized, interactive and information-sharing manner. It is a medium that allows great customization and flexibility along with a scope for devising creative streams of exchanging information.

Source by Chris Dunk

Questnet Network Marketing Company Review

Questnet Network Marketing Company Review

It looks like the Questnet Domain was registered in November 2000. From what I can tell it looks like their offices are based out of Hong Kong. They are an MLM Company that wants to harness the power of e-commerce and apply it to an MLM Program. The company claims to have had a Three Hundred Percent growth rate over 10 years. Then they added the Personal Development aspect of Network Marketing into the mix, which has created phenomenal growth within their enterprise.

Last year in 2008 Questnet crossed it's 10th year mark as a leader in its field. What makes this MLM Company different from a lot of Network Marketing Companies you might come across, is that they are involved in selling their MLM Products in a wide variety of very popular and highly competitive and of course, very profitable niches. From what we can see this MLM Opportunity is available worldwide. I read a cool testimonial given from someone in Indonesia.

There are a lot of good aspects I noticed with Questnet as I continued my research. First thing that comes to mind is transparency. They are up front about the fact that they have a dedicated support team willing to help anyone get started. They are also very open about the fact that they've dedicated a lot of time and energy to fine tuning a sales system that can seriously benefit anyone who decides to work their program diligently.

Another cool thing is that Questnet gives you a Personalized Website, which you can send people to. I always tell people to setup a website and capture subscribers before you send them anywhere else. I say this as a reminder to make sure you build your business at the same time you build someone elses. You will also be able to login to a Virtual Office, which keeps track of your purchases, decisions and the status of product deliveries.

Questnet does send out Periodical Newsletters, special promotion offers as well as custom marketing materials. The company also offers Network Marketing Training sessions. Their partner who provides this service is called The V. These people are some of the top dogs and leaders in the MLM Industry. This program even allows you to connect with a mentor and will assign one to you to personally work with you. This feature alone is worth a lot.

I must say that lots of MLM Companies I have reviewed in the past end up with pretty good MLM Support, but the problem in the end is that if you have a sponsor who is not doing their job, the only one you have left to turn to is the company or maybe someone higher up in the Food Chain. In many cases crosslines in programs do not share full information although they try to maintain pleasantries in public. And if they can not help you or will not, then you pretty much need to fall back on your skills or pick skills somewhere else. But with Questnet you are guaranteed to connect with someone that's already successful so you can soak up their knowledge.

Source by Brian Garvin

Why You Need an Email Organizer – Autoresponder

Why You Need an Email Organizer – Autoresponder

To be able to send emails to a list of customers and contacts, you need an email organizer, also known as autoresponder. If you plan to promote or market via email to a list of subscribers, an autoresponder is a must if you don’t want your email marketing to turn into a complete nightmare.

An autoresponder is a unique tool that helps you with everything concerning email marketing. It helps you create a list of subscribers, gather email addresses, organize your subscribers, and send emails to the list. When the system is set up you can send email automatically to groups or categories, or to the whole list.

Automatic Emailing

An email organizer, or autoresponder, is kind of automatic email service with which you can organize and schedule all of your email correspondence and marketing. You can organize the persons on your list into categories so they fit into different niches that you might have.

A list of customers and prospects is a very important part of your business. An autoresponder in a nutshell is a list manager and automatic email submitter. You can pre-load it with a series of email and set the date for each email to be sent, and to what part of the list to send it.

For example, if you load your autoresponder tool with 50 email letters and schedule them to be sent once a week, your subscribers will hear from you every week for almost a whole year. It’s really a ‘set it and forget it’ system that will save you a lot of work and time and hassles.

Single Messages

Of course you can send single messages at any time also with an email organizer. In that case you type or paste in your message, select the persons you want to send to, and click the submit button. It’s really as easy as that; hundreds or even thousands of people can be contacted at the push of a button.

You may now ask how to get those subscribers onto your list. Your autoresponder service will help you with that too, in fact you can set up an automated process to ‘capture’ subscribers.

Choosing Autoresponder

There are many autoresponders (software) and autoresponder services available. You could purchase your own autoresponder software and then use your computer and your email account to send your messages. However, I do not recommend this option.

Firstly, because it will take your computer and your email service a very long time to send out a high number of emails. Secondly, when your email provider sees the large amount of emails going out from your account they will assume you are spamming, and maybe take measures against you.

The other, much better, option is to utilize a professional autoresponder service. You can even find free emailing services, which I don’t recommend because they are less reliable, and because they will include their own advertising when sending out your emails.

So, I recommend you choose one of the leading and best autoresponders on the market – AWeber or GetResponse. For a relatively small monthly fee those autoresponder services handle everything concerning email list building, scheduling and sending out emails.

Web Forms

With any of them you can have as many lists as you like. They will create the web form that you install on your web pages to capture subscribers. The web forms are based on templates that you can customize to your liking. Then you copy/paste a snippet of code which you add to your web pages.

The result is an opt-in form displaying on your web pages, where visitors enter their name and email address and to join your email list. If you use a double opt-in system (which you should), they must confirm their subscription before they are added to the list.

Double Opt-in

A double opt-in just requires an additional step for the persons signing up to your newsletter or e-zine before they are actually becoming subscribers. When submitting the opt-in form they will receive an email from you asking them to click a link in that email to confirm their subscription.

Both the two autoresponder services mentioned above offer lots of different tools and features to help you make the most out of your email marketing efforts. They also have tutorials and knowledge bases in addition to helpful support.

A list of subscribers you can email news, updates and offers to, is a big asset for your online business, so you absolutely need to build one. To manage your list and email submission you ‘must’ have an email organizer (auto-responder) service. It’s well worth your money!

Source by Kanute Fleming

How To Market An Internet Marketing Affiliate Program

How To Market An Internet Marketing Affiliate Program

An internet marketing affiliate program is either an individual or merchant company that is willing to pay you a commission for selling their product or service for them. Some affiliate programs can be marketed offline, as well as online, however, most are designed to be put in front of internet audiences.

There are, of course, many different methods of marketing affiliate programs. The most popular by far is email marketing. Email can send your marketing message to all four corners of the world in a matter of seconds, providing that it can get by the spam filters employed by most internet service providers.

Another method for promoting an internet marketing affiliate program is by using pay per click advertising. This method of advertising does cost money and it’s very important that you test and track everything that you do when using it in order not to waste your advertising budget. There are literally dozens of pay per click advertising companies out there now, but the best three by far, in order, are Google Adwords, Yahoo Search Marketing and MSN Adcenter.

Another method for advertising your internet marketing affiliate program is by using Search Engine Optimization (SEO). This method is done by focusing individual pages on specific keyword phrases in order to rank highly in the search results in Google, Yahoo and MSN. When someone does a search there, there would be a good chance they’d see your offer page or website. This method has become extremely competitive and it’s hard to rank for broad terms anymore, but there’s still a lot of “long tail” phrases that can add up to a lot of traffic quickly, if you’re willing to do the work.

There are several ways that you can market an internet marketing affiliate program online. Hopefully, this will give you enough information to get you started on the right track.

Source by Joe Stewart

How the Spring Season Affects How People View Your Brand

How the Spring Season Affects How People View Your Brand

This article focuses on how the psychology of spring impacts how customers engage with your brand. Remember, this month is all about creating momentum to “spring forward” our branding efforts.

Temperature, humidity, and, especially sunlight can have a huge impact on a consumer’s mind frame and by extension their spending. A 2010 study by Kyle B. Murray revealed that exposure to sunlight dramatically increased levels of consumption as well as the amount spent per item. Experiments show consumers would willingly pay 37% more for green tea and 56% more for gym membership after being exposed to sunlight. Similarly, a study by Persinger and Levesque found that 40% of mood evaluations were accounted for by a combination of meteorological events; in particular, barometric pressure and sunshine.

What does this mean for your brand? This is the time of year when people are subconsciously looking for new and exciting experiences! They are acting on what the season represents – rebirth and refresh. People are more receptive to discovery, exploration, and trying new things. This is the time of year we most want to be active, positive, and progressive. And, we seek brands that mirror who we want to be.

The good news. This is one of the best times for many businesses to introduce new customers to your brand – especially if is something that involves going outside to experience you. This is the time of year that brick and mortar stores typically do better than online stores. Subconsciously, we are in better moods and that makes us more receptive to trying something new. Net – this is the perfect time of year for most small businesses to dedicate resources to a strong trial program.

The bad news. This is also the time of year that your current customers could start to get the wandering eye. You need to refresh your brand and remind them why they love you. This is not about repeating the same ol’, same ol’. Rather, I would encourage you to think about introducing your customers to something new in your offering. Reassure them that you are progressing and growing.

Net – taking advantage of mood state is a critical component of building a strong brand. There are some simple things you can incorporate today to help build a better brand.

PLAN “BEE”: How to apply this to your business

  1. What is the ONE THING you could do TODAY to give your brand a “Spring refresh” appearance?
  • For example, if you have a brick and mortar store, could you rearrange the furniture or change a picture on your wall? Even adding (or changing) your welcome sign. For an online store, could you send out an email campaign with a refreshed look or refresh something on your page?
  • If you sell products, is there a different way you could display it or different language you could use to talk about it? Maybe there is a different feature you could highlight this time around?
  • If YOU are your brand, what new skill or information could you share?
  1. What is ONE THING you could do to take advantage of the subconscious consumer behavior that the “newness of Spring” creates? Remember, building a brand is about making these emotional and subconscious connections. The more you can tap into this, the better.
  • For example, is there an opportunity to link the good weather with your brand? Maybe setting up shop outside, opening the doors, etc.
  • Could you incorporate Spring messaging and images in your communications?
  • Are you highlighting items that are most positively linked to Spring?

Source by Dawn Carr

Reasons Why You Need A Mobile Marketing Strategy

Reasons Why You Need A Mobile Marketing Strategy

Mobile marketing undoubtedly unlocks the powerful opportunities for you and help you scale new heights in the market. It is one of the most powerful weapons that turn the table without taking so much time. Nowadays, it becomes more important than ever before, thus, it’s your responsibility to be ready with your strategy that not only hit your goals but gives you value for money too. If you haven’t switched to a mobile-friendly website yet, so, it’s high-time to do and here are some of the common reasons for that. Scroll down to know them.

  • Google Said So: Online marketing is all about following Google algorithm to reach the high position on it. And as per the new update, it is compulsory for companies to create a mobile-friendly website because it satisfies more users than before. If you don’t go to a responsive website, it may slap your ranking and drop it down drastically.
  • Everyone Use Mobile: Another reason to switch to a mobile marketing strategy is that nowadays, almost everyone uses mobile than the desktop, so it is important for a company to make themselves available on a platform, where their customers are. Additionally, it’ll help you get benefits or results like never before.
  • Your Website On Their Hands: With a mobile-friendly website, they’ll get the access to it from anywhere and anytime, which doubles the chances of customer revisits. They can keep it in their pocket and easily access it without even log in to their desktops straight from their mobiles.
  • For Higher Ranking: A mobile-friendly website will help you get a higher rank than the desktop; thus, you should prepare yourself for the same. It’ll not only boost up the ranking of your website, but also take your business to new heights, so, you can grab all the opportunities without facing much trouble.
  • More Traffic Means Higher Conversion Rate: A mobile-friendly website will help you drive more and more people to your website, which undoubtedly, increases the chances of conversion. It’ll overtake desktop and make it convenient for the visitors to reach you.

Nowadays, if you want to be in the competition, it’s more than just compulsory to have a mobile marketing strategy. Don’t delay it for long, else your competitors will get the cream of the crop and you left with nothing in your hands. Also, if you don’t have much knowledge regarding the same, you shouldn’t hesitate to hire a team of professional because your little investment turns out to be a big profit in the future.

Source by Gunjan Singh

Why Do Internet Marketers Bend The Truth?

Why Do Internet Marketers Bend The Truth?

Every time you open a sales pitch from another internet marketer you have to be on your guard because the chances are that the absolute truth about the product is not being told. Of course not. If it was, the chances are that nobody would buy the product.

And that is where the internet succeeds where other media, s fail. There is a distinct lack of control over internet advert content. But certainly there is another important aspect here. Ethics.

Do we as internet marketers, want to run the risk that one day ALL internet content with have to be screened before being uploaded? And restored time and time again for being unethical or unsubstantiated.

The way many products are being described and sold online is concerned. You are not protected. Even those products with an "Iron Clad Guarantee" are not that safe.

Ever tried calling on one of these guarantees for a refund?

As creatures we are sometimes naive in as much as we tend to keep pushing the boundaries as far as we can until the day arrives when action is taken.

My message to all internet marketers is clear. Let us strive to be honest and describe what we are selling by focusing on the real features and benefits of the product.

This will lead eventually to more transferred sales and guarantee the long term buying relationship with our customers and avoid the possibility of strict regulation in the future.

The "tell em anything" mentality to make fast money has no future. We all know of some internet marketers that are forced to market themselves using false names because they previously previously sold to their customers.

Lets clean this up. We can all make a good clean living on the internet.

Source by Nicholas Parr

How To Market Properly

How To Market Properly

Marketing is one important strategy used by businesses all over the world to promote their products and services no matter how big or small their business might be. There are a number of strategies adapted by companies to improve their marketing plans, including, putting up huge billboards across a particular locality to attract customers, buying weekly advertising space in the newspapers, creating advertisements to be played on the television and a plenty of other options.

However, the problem with these marketing strategies is that they are usually quite costly and most of the small business owners might not find it affordable to go for such expensive options of promoting their businesses, when their average monthly revenue is way below that mark.

Nevertheless, below are a few tips that may help even small businesses to promote themselves and come up to be a competition to bigger businesses as well.

Use the social networking websites

With the advent of social media, communication has become not only very easy but also very cheap for everyone. Through the means of social networking websites like Facebook and Twitter, you can make a fan page for your business and gain a hundred followers within a day, or you can tweet your latest promotional offers to your friends and get a number of responses within a day. What else can be a better idea than promoting one’s business online and attracting hundreds of potential clients within a day?

Blog about your business

It is true that these days, the word of mouth would not reach to the intended audience as fast as a blog written on the internet would. So, make sure that you keep blogging about the latest advancements in your business, the new products or services that are coming up and the recent improvements in the quality of what your business is offering. This would make a free platform for you to communicate with your audiences and share your ideas with them, at the same time enable feedback from your clients through the comments section.


Go out to the nearest café, meet a few new people, get yourself introduced and hand them over your business card while giving a brief introduction of your business and the kind of services you offer. Although, it is not likely that every person you meet would call you back and make use of your services, but this would nevertheless help you in promoting your business and establishing some great relationships with your potential clients as well.

Source by Jahrome Scott-Brereton

The Role of Online Marketing for Small Business

The Role of Online Marketing for Small Business

Small businesses may feel that they need to be more limited, and more prudent with their resources. However, it is more important for the small businesses to make themselves more visible and give themselves a voice. While several of the different media that are available may prove rather expensive for them, online marketing is among the most economical and effective ways for small businesses to promote themselves. Here is the role of online marketing for small businesses.

Having an online marketing plan will help you reach out to a larger section of the public. Most marketing and communication initiatives find themselves constricting you in terms of their location or their scope, while the internet is truly limitless. Being able to explore and expand on the internet is a wonderful way for you to achieve high targets with little expense.

Not every marketing strategy can help you showcase all your strengths. This is something that is made possible with online marketing. It is not just possible for you to allow your company a chance to be noticed, but also a platform where you can put out all your offerings and showcase them to your liking.

It is perhaps the single most effective tool when it comes to evaluation and feedback. It is easily traceable and accurate, and the returns that you can achieve can be measured most easily. This is a good way to not just monitor all that you have done for the business, but also a wonderful insight that can help you modify your marketing plan to become more effective.

Your online marketing plan can work for you across boundaries and time lines. It continues to be operational while you have closed down for the day, and also visible regardless of geographic boundaries. Extremely simple to plan for and execute, online marketing can actually enable you to achieve many goals within one simple endeavour – being it informing, showcasing and guiding people all at once.

Most conventional streams of marketing are extremely expensive and can set you back by a significant amount. For smaller businesses, this can be a price which is too heavy to pay. However, using online marketing as a tool can most often help you reach the same ends without having to spend as much. With the growth that can be achieved by the use of it, other channels can then be used to supplement your marketing plans.

Source by Fayaz Ali Shahabudeen

Small Business Email Marketing Mistakes to Avoid

Small Business Email Marketing Mistakes to Avoid

Small business email marketing can be a great tool for increasing your sales, but you have to know how to use it correctly. All too often what happens is that small businesses use email marketing as a way to make sales because they are afraid of being rejected in person. However, by avoiding that direct contact you can actually lower your sales because the relationship is lacking trust. Direct contact is always preferred to establish trust.

Luckily, you can still establish that trust with people when using email marketing, but you have to learn what to avoid.

One of the worst things that you can do is include your business name in the subject line. When people see a business name in the subject line they usually delete the email without even reading it. Because they tend to think that all you care about is selling them your product.

Even though your main goal is to sell your product, you must first show your potential client that you care about them and not just about making the next sale. Instead, what you want to include in your subject line is a subtle message that addresses any issues that you can help your potential clients solve.

Something else that you need to be careful of when using email messages is: you hiding behind these emails. The goal for any business owner is to create a relationship with a prospective client.

This can only be achieved by directly talking with them at some point. With emails it is easy to avoid contacting others because you don’t feel the pressure to respond.

Additionally, by not having a conversation your prospective client will avoid any sales pressure which typically makes them feel very uncomfortable, e.g. selling something over the phone.

So to prevent this hiding game from taking center stage, you want to create pressure free conversations with your client and those can easily be started in your email messages.

In your email you want to avoid using certain phrases or terms because they can scare your potential clients away. The two terms that you really want to stay away from are “I” and “we”.

Using those terms will make it sound like you are only interested in selling your product rather than solving your clients problem. Instead try using a dialogue style in your email messages. You must poke your prospects interest first before you can sell.

How to get their interest? Well, what are they thinking about? Talk about the problem they have. You must enter the conversation that goes on in their head. If I’m hungry for a steak, you most likely won’t have a chance if you want to sell me ice cream.

By creating a dialogue, your customers will be less likely to view your email as spam and will feel less pressured. And this of course will lower your chance of having your emails flagged and never read.

One of the obvious tricks to small business email marketing is writing emails that your customers are going to read instead of delete. Try above mentioned suggestions and you might be pleasantly surprised to receive feedback from your clients or get them to interact with you.

Source by Marlene Dewitte

How to Market Your Business Online in 3 Easy Steps

How to Market Your Business Online in 3 Easy Steps

The Net is huge where there are hundreds of millions of people plugged into it. Subjects for everyone are now being discussed. Maybe marketing online could be interesting for you. There's a reasonable amount of curiosity about how to market online and get more traffic to your website on the web. There are products and services online which will help significantly. Maybe this short article could help you reach whatever objectives you might have regarding the best way to do marketing online and be effective at the same time. To learn more about how to market online, just read on here.

The first step you will need to take is to find out more about your targeted visitors. This can be cruel because marketing to the wrong people could end up in wasting your time on the internet. You should avoid mass email marketing and spamming on the internet.

It'll be extremely important to finish this initial step correctly, completely and well. If for any reason you can not complete it correctly, then you need to reconsider your marketing efforts by researching for the right targeted visitors.

The second step is going to be to find out what your visitors really looking for. Things you'll want to avoid here are to market the wrong products to your potential customers And you should try to avoid spamming your visitors or subscribers with outdated products and marketing tools.

Your third step is to have your own business website. This is very important because you will gain credibility from your customers and the way they see you as an expert. What is important to avoid is using affiliate websites.

Follow the steps just like above above and everything should go well. You will have handled market your business online easily and quickly be on to other pursuits. Just follow the steps in order, for the reasons as explained, while carefully avoiding the traps, problems and potential mistakes mentioned. Then congratulate yourself as you actually experience the benefits and rewards of having successfully market your business online for more and bigger profits! And all by only your personal efforts!

Realize tips to market online and building highly targeted website blogs by going to our online marketing training seminars website at http://www.ralfdooley.me

Source by Ralf Dooley

Why Instagram Is So Powerful for Your Business and Personal Brand

Why Instagram Is So Powerful for Your Business and Personal Brand

Do you know how powerful Instagram is?

Most people by now have heard about the little app called Instagram; that has taken the world by storm. It doesn’t matter if you are a technology expert, that knows about the latest and greatest apps, or you can barely check your email. We can all agree that someone we know is always on Instagram. If you look around nowadays it’s a rare sight if you don’t see someone glued to their phone, completely unaware of what’s going on around them. It’s really interesting how much people use their phone while in the middle of a conversation, sometimes more focused on the phone than the conversation they are having with the person right in front of them. Has this ever happened to you, or maybe you even done this yourself?

It’s a different world we are living in now; as opposed to 10 – 20 years ago. Back then smartphones weren’t that smart, apps we not as prevalent, and people where not totally mesmerized by their phones, and more importantly, the apps they use on them. Nowadays you can use applications like Instagram to chat with friends whether by tagging them in something you saw, sending them a video message, replying to a story they posted, or even based on seeing something that reminded you of them. You can also get caught up exploring different cities, watching your favorite actor every day life, or your favorite comedian doing a live steam or some sport highlights from last nights game. None of this existed 15 years ago, back then people would turn to maybe the TV for entertainment but now people are spending more time one their phones than ever before and Instagram is where they are spending most of their time. Whether you own a business or want to build your personal brand… Instagram is definitely one of the platforms you need to utilized, here is why.

Did you know on Instagram you get access to over 800 million users every month. Instagram is quickly rising to the top of all social media platforms, and with a whopping 800 million users it has become one of the best platforms with which to reach your targeted audience. While Twitter has remained at 350 million users for a few years, Instagram has blown past that and will reach 1 billion users within the next year or two. As the old saying goes, “Meet your customers and people where they are.” And right now, they are on Instagram, and Instagram, is on their phone making it even more powerful. Take a look around, you can always find someone staring at their phone, and more importantly using Instagram.

Instagram makes Networking easier for you. The networking capabilities and extensive reach that Instagram has given us, on a global scale is unmatched. Smart people like yourself know they must take advantage of every opportunity to grow and expand their network. Instagram allows you to connect with people based on their interests, location, hash tags and mutual friends and contacts. The best part is you can build your network all around the world from your smartphone. Now this actually gives you a good reason for all the time you spend on Instagram.

Instagram maximizes your reach and engagement. Instagram has 58 times more reach and follower engagement than Facebook, and an astonishing 120 times more reach than Twitter. So building your Instagram audience is vital to your success now and even more so in the coming future. If your not building your targeted audience (people who are interested in your business or personal brand) it’s almost like not having a cell phone or email for people to contact you. It’s like a fisher men not having a fishing pole or net to catch fish, a barber not having clippers to cut hair, we’re sure you get the point by now. Start building your audience today so you can start gaining momentum and exposure fast setting you up for the future with a solid foundation to build on.

Instagram is fun and easy to use. For those who are familiar with Instagram, you already know how fun and easy it is to use. Whether you currently have a personal or a business account you probably already understand how powerful Instagram can be. People are able to explore different cities, countries, and continents right from their phone and also see and do live videos for their audience. You can join someone on a live video, interview style. and the possibilities are endless with new feature being added often. Instagram allows you to basically have your on TV network with out the TV network cost. Even better you are able to get live feed back from your audience with comments and engagement …

The Best Website Builder for the New Internet Marketer

The Best Website Builder for the New Internet Marketer

It can be confusing to know what tool to use to build a website. There are heaps of programs out there that you can use, and they are not necessarily easy to operate. If you are building a website for Internet Marketing, then the chances are you don’t have much time in which to do it. Penetrating a market can be hard. It takes work, time and a lot of research before you decide on a path. If you want to work more effectively and not necessarily harder, then you need to find another way, and find the best website builder you can in order to save time and energy.

Take a moment and think about what you have to do to build a website. There’s the coding, and then the graphic design, and after that you have to deal with the content itself. Let’s face it, the content is the fun part, because by then you’ve done the research and you know which way you are jumping. Before you deal with the content, there’s the site to deal with. It can be wearying, not to mention frustrating.

While you’re thinking about the website design side, think about how much time it takes you to do a simple site and then upload it. Does it take you an hour, maybe two, three or even longer? That’s time you could be using for more profitable ventures.

The landing page is the key behind getting sales, so it has to look good. It’s hard for an inexperienced website designer to do this. Eventually, you will get the knack, but it could take you months or more to become skillful. For a new Internet marketer this can be more than annoying. There’s a lot to learn in those early months. There’s a lot you have to concentrate on.

Wouldn’t it be great if there was a tool that would take all the effort out of website design for you?

There is, and it was designed by people in the know. People who use these tools every day themselves, and have seen other people’s frustrations take hold and fail at Internet Marketing because they couldn’t master the skill of website design. They’ve called the website builder Site Rubix, and its purpose is to de-skill building a website from scratch. It’s worth looking into if you need serious help with website design to get you off and running.

It makes sense to concentrate on the important things and leave the rest behind. It makes even better sense to concentrate on tasks you are good at. If website design is not one of them find another way, and get your business moving in the direction you want and need it to. Investigate your options before plunging full speed ahead stuck in first gear.

Source by Tricia Lake

Online Network Marketing Strategy

Online Network Marketing Strategy

A lot of people find network marketing a hard nut to crack. In this day and age there are a lot of challenges that go with owning and growing your network marketing business. How can you separate yourself from the masses of people that are selling the same products, the same business opportunity and the same company as you?

How can you work smarter and give yourself an unfair advantage in a very competitive market place?

The problem with offline network marketing, Is that you're competitive with hundreds if not thousands of other distributors equipped with the same tools, systems, sales pitches, training as you do. The increase in competition makes it easy to slip into insignificance in the vast sea of ​​network marketing distributors.

But really, there are challenges everywhere in network marketing, while it is the increase in legal over site by your network marketing company. Or the decrease in attention span of this generation because of the bombardment with internet, Ads and entertainment.

The Online Marketing Strategy

So how do we conquer these pitfalls of the MLM industry? How do we separate ourselves from the sea of ​​distributors already fighting for leads and recognition from potential prospects?

The solution to the offline network marketing problems is the "You INC" Business model

This network marketing strategy revolutionized the way network marketers build businesses in the internet age.

The "You INC" business model means that we build your entire business around you as a person, Instead of just a network marketing opportunity. You name, your face, your personality, your words, your actions, your energy become your business and your brand. Your Network marketing business becomes a small piece of the "You INC"

The "You INC" strategy works on selling yourself as a sponsor, as a lead and as someone who has real value to offer your new distributors, Instead of just a business opportunity like everyone else.

To do this, you have to provide real value through a medium of communication. Say for example a blog, a YouTube channel, social media sites and the list goes on. The strategy consistants of creating an audience that want to listen to you because you provide them with value and solve their problems.

People want to join your down-line because they see that you have value, you're capable of solving their problems and most of all that you are a leader who has real value to offer your new distributors.

The "You INC" Business Model Put Simply

The marketing strategy boils down to 3 simple steps.

Step 1: Build a List

Step 2: Building a relationship with the people on that list

Step 3: Market to your list

That's also the heart of most internet marketing strategies put. But that's really it. Network marketing this way gets around a lot of legal issues with some companies. Allot of companies

You've probably heard before that "You money is in your list" or something similar to that. But that's not true … the money is in the relationship you have with the people in your list. Your list is your distribution channel. The relationship you create with your list is your business.

Doing things this way also helps you get around legal issues with some companies. By marketing yourself and collecting people's opt-in contact information allows you to talk to prospects on the back end of your business about your business opportunity all you like without risk of violating company online rules.

The better you get at serving others, the more money

You'll make. If all you ever do is focus on what you want on your business opportunity or selling your products then you'll never get anywhere


Create a platform where you can create valuable content, Market your Blog, YouTube channel, Facebook page or whatever else you've chosen
Build a following and build your list
Build a relationship with your list
Market to your list
That's it put very simply.

I hope this post helped you. If you found this useful please re-tweet or comment


Source by Andrew Roache

Article Marketing Services: A Great Way to Relieve Stress and Harness Some Free Time

Article Marketing Services: A Great Way to Relieve Stress and Harness Some Free Time

Article marketing for online business owners can be quite intimidating. Business owners need to market their products and services, but the thought of spending hours upon hours researching and churning out original content and then having to spend additional time distributing those articles can be extremely overwhelming.

While content marketing can be one of the most effective marketing strategies, it is also extremely time consuming. In order to free up time and eliminate frustration, many businesses will turn to article marketing services for help.

There are plenty of article marketing services available, each offering to assist you with your specific needs. Many only deal with the writing aspect, using ghostwriters to produce content in your name. Others also do the research needed in order to make sure your articles are keyword-rich and optimized for search engines (SEO). Some article marketing services only handle distribution, taking content that you have created and submitting it to numerous article directories such as EzineArticles.

The real lifesavers in the article marketing business are those services that provide a combination of all the things you need for content marketing. They will do the research, write the content, ensure that it is keyword-rich (without crossing the line of being keyword-stuffed), and then distribute it to a variety of directories.

These companies will also keep you up-to-date on the stats for your articles so that you can keep track of how each one is performing on each site. If you notice that your content is not performing as well in some directories as others, you can make any necessary changes to help streamline your marketing.

When you decide to embark on an aggressive content marketing strategy, it will be helpful to determine what tasks will best be handled through outsourcing. Hiring a ghostwriter can relieve your stress and give you back some of your much-needed and desired time. An article marketing service can make the entire process of submitting to a large number of directories a breeze.

Having the time you need to spend on important tasks for your business is priceless. Hiring an article marketing service will help you become a recognized expert within your industry and build credibility with your readers.

With that information in mind, you will be able to make the right decision when it comes to hiring an article marketing service. The right company will give you the peace of mind you need and the extra time you seek.

Source by Deb Lamb