Tag: internet marketing

Different Uses of Internet Marketing Reports

Different Uses of Internet Marketing Reports

You will get a lot of information about how to use ebooks and articles for making the customers visit your website and make a purchase from you. You can also go for the e-courses that will help you understand the different techniques through which you can attract the potential customers to your website. However, there are no much available information about the creation and use of the internet marketing report.

Internet marketing reports can be defined as a great tool, which can be used in a number of ways. This report is search engine optimized one on the target market. The most important benefit of these reports is that it is not as lengthy as the ebooks. However, it will contain all the required information about the target market and it will be written more formally than the articles.

An average length of an internet marketing report is 5 to 30 pages whereas the average length of an eBook is more than 40 pages. The ebooks will have many features that are not offered in reports including graphics and worksheets. Reports are informative and simple and are normally offered for free.

You can make a report by simply writing a report on any topic in the target market and formatting it in the same way as you format a normal report. You must then save the file in PDF format. This is the ultimate form of your report. The use of this report can be done in many different ways.

One among the best ways to use this report is by offering it to the buyers of your products or services as a bonus. This can also add to the value of your product or service. If you are offering this report in the form of a bonus along with an ebook, the information in the report should not be same as that of the ebook. The reports having information that is complementary to the information offered in the book is normally used as a bonus for ebooks. These are the different ways in which an internet marketing report can be used.

Source by Randy Itc Smith

Direct Mail Makes A Comeback

Direct Mail Makes A Comeback

Companies and organizations have spent many billions on e-mail and other Internet message delivery mechanisms over the past decade, often at the expense of more traditional marketing methods, like direct mail. But in some respects e-mail has failed to live up to its initial promise. And marketers who are turning back to tried-and-true methods like “snail mail” report excellent results, often better than e-mail.

According to a 2005 Direct Marketing Association (DMA) comprehensive study of marketing tools, e-mail produces the best return on investment and is the cheapest and fastest direct marketing tool. But only a fraction of the average company’s prospective customers opt in to most rentable lists. And it can be against federal law to send commercial e-mails to people who have asked not to receive them. It’s spam. If companies play by the new rules, they cannot get their marketing messages to the vast majority of their prospective customers using e-mail.

So marketers are going “back to the future” by reinvigorating their marketing campaigns with renewed investments in printed and mailed materials to complement or substitute for e-marketing methods.

Why Direct Mail Works

In a recent article in B2B Marketing Newsletter, a publication of the Business Marketing Association, consultant Eric Gagnon described direct mail as the “workhorse” of every business-to-business marketing program. “While the buzz these days is all about Internet-based marketing–Google AdWords and e-mail marketing programs–direct mail is still the mainstay of most business-to-business marketing and lead-generation programs: where there’s a readily-identifiable mailing list of plausible prospects, and a mailing piece to send to them, there’s a profitable marketing project waiting to happen.”

Direct mail is effective at focusing marketing strategies on vertical markets that can be reached by renting targeted mailing lists. Says Gagnon, “The most important element of any direct mail project is the mailing list.”

Increasingly, marketers are finding that postal-mailed printed materials are better for prospecting new business because marketers can have access to entire lists, such as subscribers to a trade magazine or members of an association. Rarely more than a fraction of publication subscribers or association members opt in to a permission-based e-mail list. And the more “selects” required, such as job function, industry or number of employees, to carve out the best segment of the list to reach a particular target, the fewer names remain. Marketers who want to reach almost everyone who can be a customer must use direct mail in their multimedia mix.

For instance, only 31% of the subscribers to InformationWeek magazine agreed to receive e-mail, only 55% of Chain Store Age, and 65% of Sales & Marketing Management Magazine. To reach all of the subscribers of these influential industry publications, you must rent these lists and send them a direct-mail piece.

E-mail’s second major limitation as a cold-call leads-generator is deliverability. Spam filters, frequently changed e-mail addresses, multiple e-mail addresses for the same person, list churning and unreliability in e-mail dissemination mean that a substantial minority of e-mails that are sent don’t get delivered.

In an environment where success or failure is measured in tenths of a percentage point, every e-mail message that fails to get through to its intended recipient is a lost opportunity. Industry estimates indicate that the proliferation of spam filters has created a virtual spam filter minefield, which traps as much as 14-25% of e-mail messages broadcast for legitimate marketing purposes. And marketers rarely know who didn’t get their message.

Messages trapped by spam filters are shown as delivered on e-mail transmission reports. That is, recipient e-mail servers do not reply back to the senders to notify them that the message was trapped by the spam filter. There are tactics that can be used to substantially increase the likelihood that the e-mail will avoid spam filters, but there is no guarantee.

Not every printed piece gets to a prospective customer either. Many direct marketing professionals acknowledge that direct mail can’t reach everyone on a list. But there is no such thing as a spam filter in the direct-mail universe and at least there are postal mechanisms for reporting which pieces cannot be delivered.

Ninety percent is the standard guaranteed delivery rate of a direct-mail list, but e-mail delivery rates are usually high, too, and you only pay for the quantity delivered. The problem is that you don’t know how many are trapped by spam filters.

Rich Carango, vice president of marketing agency Schubert Communications in Downington, PA, was quoted recently by DM News as saying flatly, “There is a souring about the feeling of how well e-mailing is working, mostly because of spam filters.” His agency also guides their clients more toward direct-mail tools like newsletters and postcards.

Direct mail “is kicking butt,” Laurie Beasley, president of Beasley Direct, recently told a Silicon Valley audience of mostly technology marketers. She strongly …

Internet Based Jobs – Find a Top Job on the Internet Today!

Internet Based Jobs – Find a Top Job on the Internet Today!

Everywhere you turn on the internet there are job offers for internet based jobs. Now, are internet jobs better than jobs where you have to travel and work for a large corporation at a specific location? Well, from home internet job legitimate work is REAL and not a scam if you find the right company to work for. I learned how to use the internet to find a job and it landed me one of the top internet based jobs around. I was an affiliate marketer for many huge companies promoting their products for profit.

If you are just starting out with affiliate marketing, I highly recommend trying affiliate marketing. The great thing about affiliate marketing is that there are no start-up costs and in less than 24 hours you can start making TONS of sales. Internet based affiliate marketing requires only a website that can be very basic and a know how to get people to come to the website and buy whatever product you are promoting. Being an affiliate marketer is the ultimate internet job because you have 100% job security because you are working for yourself. If you want an honest work at home job I suggest you stick with affiliate based marketing. I started out with internet marketing for online business, but that quickly changed to promoting my own products and having other promote my own products through affiliate marketing. The worst thing you could ever do is NOT try affiliate marketing at all and simply give up. It takes on aver 5 websites failing over and over again before some people even see a profit online. Internet based marketing is hard, challenging, but rewarding at the same time. You can earn well over 100K a year in no time with affiliate marketing. 10K a month is not hard, especially if you have the right tools to make you an expert niche affiliate marketer.

The best thing to do to become a successful entrepreneur is to study affiliate marketing reviews and come up with the best product to promote. You can go to clickbank and see all the products that are selling and the niches they are in. In no time you can develop your own product and start selling it for huge profits. In no time at all if you work hard at it you can hit the 100 dollar a day mark, 200 dollar a day, 500 a day, 1k a day. Eventually, you will be able to quit your day job and pursue your internet marketing career full time. Becoming an affiliate marketer will be the best decision you have ever made in your life. Trust me, it works! Home internet jobs are here to stay, especially since a gallon of gas is over 4 dollars! Many people and companies are resorting to running their businesses from home. It is everyone’s dream to work at home and you can with affiliate marketing! I wish you the best of luck finding that amazing job.

Source by Michael Goudelock

Business-To-Business Marketing Research

Business-To-Business Marketing Research

Prior to the advent of advanced market research techniques, most companies were essentially product-focused. They employed scores of sales personnel to push their products or services into the market. Modern marketing methods are influenced by the social sciences, particularly psychology, sociology and economics. The market-focused businesses first try to determine what their potential customers desire and then proceed to build the product or service. The marketing theory and practice is justified in believing that individuals or businesses use a product or service, either because they have a need or the product or service has a perceived benefit.

The related tasks undertaken by the Business to Business or B2B marketing research agencies include, compilation of formats collecting information requested by the business clients and co-ordination of a variety of data collection vehicles. After all the necessary data is collected and compiled, a detailed report is prepared with the information. The report is submitted to the business client along with the conclusions and recommended actions. The company then takes it from there and works on a suitable strategy.

Market research firms usually collect the required information through a market survey. The parameters and areas of research are usually, defined by the customers. The business may be interested in finding out their market reputation. The research helps the client businesses to discover the real present market value of the firm. Often, they decide to redefine or refine their products and services to benefit from the new data and knowledge acquired. In order to maintain or grow in standard, it is important that the business communicates a consistent set of impressions to demonstrate their commitment. The research conducted enables the company to identify and target the market, with respect to demand. It ensures that their customers are retained and satisfied with the efforts made.

Source by Thomas Morva

Affiliate Marketing Income Streams – How Many Do You Want?

Affiliate Marketing Income Streams – How Many Do You Want?

Step 1: First, Get Your Products! All you have to do is find a Reputable Affiliate Program and resell other people's products for a profit. As an affiliate you can make money on line every time someone visits your website and clicks on a link to buy one of your products.

Step 2: Next Get Your Domain Name! For you to have your own website, you must register a domain name and get hosting for that domain. They will show you exactly how to do these setups in about 15 minutes or so. It's very easy.

Step 3: Submit Your Application! As soon as you get your affiliate ID's and your domain name and hosting account you'll be in business.

To be skeptical is healthy and encouraged because there are some dishonest people and scams going around the internet. Fortunately these are the exception, not the rule. It's important for you to feel 100% confident about using this service to help you make money online before you sign up.

I do not believe in using the telephone to call you family and friends to ask them to sign up for your affiliate programs. There are better ways that you can learn to attract people to get them involved in your programs.

There are some excellent Affiliate Programs out there that will take you by the hand, so to speak, and teach you and show you exactly what you have to do. It is very important that you become interested in these affiliate programs and really take notice and give it everything you have to make the programs a success so you can make the most money.

You need to be patient and read, reread, reread and study everything the program is teaching you. You MUST hang in there, and there's no reason why you can not be successful at Affiliate Marketing. Go Get 'em!

Source by Daniel Hug

The Base Elements That Are the Essence of Digital Marketing Today

The Base Elements That Are the Essence of Digital Marketing Today

Digital Marketing can mean different things to different people as it comprises a host of different aspects. Everything from the inbound methodology to Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are components of this marketing methodology. However, all these functions have the same goal – making sure that your website or brand is easily visible online and also ranks high on the Search Engine Ranking Page (SERP). While it may seem simple, it is anything but. And this is the case due to many factors of which some are listed below.

Here’s a list of factors that can affect your presence in the market:

• You have to pick the right keywords

• You need to have the right content strategy

• You need to make sure that your website loads quickly

• You need to perform both on-page and off-page SEO

• You must have relevant and good quality content

• And most of your competitors are also doing the same thing

This puts digital marketing firms in a unique place where the quality of their work plays a vital role in determining the status of their clients’ business and online presence. While many such firms opt for the brute force technique of generating subpar but high volume of content, the best in the business will have a steady and stable content strategy with adequate emphasis on quality while at the same time delivering content via the most optimum means and at the right intervals.

Do They See You? Are The Reacting To You?

All this has an impact on the common goal that has been mentioned above – online visibility and SERP ranking. Thus, it is safe to say that performing the key functions of this kind of marketing is in itself the essence of efficient and consumer-oriented marketing. With the Inbound methodology being all the new rage in this spectrum, the way businesses approach and interact with their customers has changed and is continuing to change quite dynamically. The focus of this approach hinges on the amount you know about your target audience or your buyer persona. This could be all you need to come up with content, SEM, SEO and overall online marketing strategies as a whole using a simple measure of trial and error to get answers and results.

Criteria On Which To Judge For The Best DM Company

As a business looking for the right online marketing agency, it is best to hire one that performs all of the following functions:

• SEO (Search Engine Optimization)

• SEM (Search Engine Marketing)

• Social Media Marketing

• Marketing Automation

• CRM Solutions

Source by A Shantha Kumar

The Advantages Of Targeted Email Lists

The Advantages Of Targeted Email Lists

There are numerous ways that a modern company can attract the attention of potential new customers, from online marketing and SEO through to face to face promotions. Using targeted email lists however to carry out email marketing activities has and still remains a cost-effective and successful way to extend a business's reach and draw in new customers. For the vast majority of companies and organizations, simply having an email database and starting some targeted email marketing activities can lead to an increase not just in a client database but also in profitability.

A Targeted Email Database leads to Good Interaction

If you are combining email marketing with other activities, such as drawing new visitors to your site, you'll be interested to know that possessing a targeted email database that you will get to know your audience members and vice versa. It does of course start with having the right names and addresses in your email lists, but provided you do so you can really start to understand what your ideal customers need and want from your business as well as introduce those elements of your company that they may not necessarily see just by visiting your site.

Using a Business Email List is Quick and Easy

Although creating a campaign to send to the recipients on your business email list takes careful thinking and planning, making use of that targeted email database is actually something that is very quick and easy to do. Thanks to the vast availability of email marketing software, you can deliver campaigns to the recipients of your email lists in a matter of minutes, something that is particularly important when it comes to contacting individuals on a business email list who expect information to be rapid and relevant. This also applies to an email database of consumers; you can instantly start to open a dialogue with your customers that would take weeks or even months through more traditional marketing methods like advertising and direct mail.

Targeted Emails are Measureable

As a business owner you know just how important it is to be able to track measure and evaluate any type of promotional campaign that you undertake. That's another reason why sending out targeted campaigns to email lists is so valuable, not only are they easy to do they are also easy to measure. Since you know exactly who you are contacting on your email database, the method that you've contacted them and the offer that you've given them you can see just how effective that has been tracked by the number of responses that you get back ( even the negative ones can provide valuable insight into your campaigns and the needs of the individuals on your email lists).

Source by Joseph Daniel Edwards

Market Theories

Market Theories

When an unsettling news comes down the pike, traders tighten his mind, his soul and his entire being to make profits and take money out of the market. So, there is a theory pointing out that market prices reflect all available market information. It is called the efficient market theory.

In the efficient market theory, people buy and sell on the basis of their knowledge, so the latest price represents everything known about the market. Since everyone has the same information about market, the price should reflect the knowledge and expectations of everyone. Therefore no one should be able to beat the market since there is no way to know something about market that is not already reflected in the market’s price.

Because markets know everything and no one can beat them, trading is like playing chess against someone who knows more than you. Hence, do not waste your time and money, just trade simply by indexing your portfolio and selecting securities based on volatility.

However, there is ample evidence to dispute the basic claims of this theory since there are traders who constantly and eventually make money, what about them?

The efficient market theorists say that winners are plain lucky. Most people make money at some point, before bleeding it back into the markets.

This is obviously incorrect. Because there are people who keep outperforming markets year after year. One of them is Warren Buffet, brilliant traders, says that investing in a market in which people believe in efficiency is like playing poker against those who believe it does not pay to look at cards.

Besides the efficient market theory, there is one of the largest pieces of theoretical garbage. The theory correctly observes that markets reflect the intelligence of all crowd members.

Most traders can be rational when the markets are closed. They calmly study their charts and decide what to buy and sell, where to take profits, and when to cut losses. However, when the markets open, they don’t trade their plans.

Trading is partly rational and partly emotional. To be a successful trader you must keep your cool at all times and take money from aroused amateurs. People are more likely to be rational when alone, and grow more impulsive when they join crowds.

All the while, the intelligent trader follows his rules. He may use a mechanical system or act as a discretionary trader, reading his markets and putting on trades. Either way, he follows his rules rather than his gut. That is his great advantage.

Source by Hideyoshi Taro

Getting The Most From Google AdWords

Getting The Most From Google AdWords

For years, two questions have nagged me: Why would anyone want to buy a pair of corduroy pants? And how can Google's AdWords technology effectively be used to generate more business for my company? Thank God I had the opportunity to speak to Chris Lindland.

Lindland is the founder of Betabrand, an online retailer that specializes in clothes such as corduroy pants, reversible smoking jackets and disco pants. Lindland uses Google's AdWords technology to help bring the joy and happiness of his fashions to the masses. AdWords is helping him generate lots of new orders a week.

How has Lindland had so much success with AdWords when many other small businesses, including mine, have not?

For starters, and contrary to what most marketing pundits may say, Lindland views AdWords technology as a short-term rather than a long-term marketing tool. "Look," he says, "I'm not using AdWords to nurture my customers or build a long-term brand. "

Chris does not look at AdWords technology as a way to sell more products. He considers it a way to bring in customers and build a community. Once people find his site, they tend to come back. Many became fans of his Facebook site too. "For anyone looking to play with AdWords technology, it's important that you first have a database to capture your customers that come to your site."

Getting names, and more important, e-mail addresses can allow you to build up a database of prospects for future products and special promotions. Lindland says that his e-mail newsletter brings in more sales than AdWords. You can continue to communicate with these people, whether they are initially bought from you or not.

AdWords is getting Lindland three to five new orders a day, so it continues to do traditional public relations and marketing, like e-mail and some direct mail. He also gets a lot of sales form word of mouth, referrals and from people who read about his company somewhere else online or in a magazine. So, AdWords should be part of any good marketing plan, but not the entire thing.

Of course, keywords are critical, but smart users of AdWords technology keep them to a minimum. Lindland tested and played with different keywords, but now he's limiting himself to just a few short phrases, like "corduroy pants" and "smoking jacket." Lindland suggests that small-business owners keep trying, testing and changing keywords. AdWords even gives you a tool to see how popular certain keywords are. The more general your keywords are, the more page views without clicks you'll experience and the faster your budget will dry up. So, be as specific as possible.

Lindland also pays a lot of attention to when his AdWords are running. Google lets users suspend their campaigns and then restart them as needed. He found that Sundays during the winter had been the best days for online sales. "That's because people are sitting around with nothing better to do, and there's no better time to buy a pair of Karate Casual pants," Lindland says.

Every good marketer will tell you that metrics are key, and Lindland is no different. He's a heavy user of Google Analytics. This tool shows him where his customers are coming from, what keywords they're using to get to him, and how many hits and page views his site gets each day. Google Analytics pulls together activities from all over the Web, including social community sites like Facebook. He can see every website that's sending him visitors and then target advertising on those websites if he chooses.

Lindland spends a few hours a week looking at these numbers. The most important metric? "Bounce rate," he says. "That metric tells me how long visitors are staying on my site." Also, people looking for disco pants tend to stay on his site longer than others, and they buy more stuff.

Lindland says he sees between $ 100 to $ 300 per day on AdWords. But for me, spending $ 3,000- $ 6,000 per month is no small amount. But Lindland did not start that way. He kept his budget very low at the beginning until he was comfortable that his efforts were producing some results. He told me to do the same.

Finally, know that using AdWords technology is a complete waste of time if your website is not ready. "You need to have a decent landing page, preferably something with a big BUY button on it," Lindland says. Even for a company like mine that does not sell products online, Lindland advises a landing page should have a big CALL US button on it with an 800 number. He found out the hard way that when visitors were directed to his home page, people would start losing interest if they had to click through a couple …

Getting Started With Internet Marketing For Businesses

Getting Started With Internet Marketing For Businesses

Internet marketing for businesses is somewhere between an extremely convenient experience or a terribly arduous ordeal. The basic element of success in this regard is practice and then perfection will emerge as a natural consequence. There are many business owners who are not very familiar with the very concept, however having heard the benefits that others have enjoyed from the application of the idea, they desire to pursue it themselves.

However they tend to go to extremes in terms of their mindset regarding this notion. Some of them assume it to be a piece of cake and that is how they treat it, assuming success will automatically knock on their doors without bothering to make any serious effort. On the other hand, there are people who desire to apply this philosophy for the benefit of their businesses. However, they are so scared about the apparently harsh challenges that lie ahead that they refrain from the actual execution phase and simply sit back and revel in the success stories they hear around them, never actually getting started or planning their first steps.

Both situations signify polarized attitudes that are not healthy at all. The first step in the process of implementing internet marketing for businesses is to learn the basic principles surrounding the very concept. This will give the prospective entrepreneur an idea as to what techniques they can incorporate that will suit the niche of their business and will generate optimal results.

In the case of learning more about this field, there is no dearth of websites and books and other forms of learning resources that are convenient guides on this subject and are easily accessible for the masses. Studying the successfully launched campaigns in this scenario can also be very helpful in terms of establishing a plan of action for future success. It is not difficult to come in contact with such success stories since the World Wide Web is full of such successful launches.

However, there is one stipulation that one should always keep in mind. In this age of information overload, coming in contact with market scams is not a strange happening. As a matter of fact, there are more scams than genuine entities and therefore one should be very careful of their sources of information and the authenticity of the informer before actually applying that knowledge to their own business.

Having established this reality, it is prudent to seek confirmation from multiple sources about the product or service before actually implementing it. After all is said and done, internet marketing for businesses requires effort on a consistent level for attaining success. Nevertheless one should be very careful of getting robbed of their resources by market scams.

Source by Jeremy Winters

Executive Summary of Your Marketing Plan – How to Write One! Do You Have an Online Element?

Executive Summary of Your Marketing Plan – How to Write One! Do You Have an Online Element?

The executive summary of your marketing plan is important. The summary is the first thing the reader sees, but it should be the last thing you write, which is not hard because it is a summary.

The purpose of the summary is to give your reader an overview of what your business is all about, and how you will succeed in your niche, or market. The executive summary of your marketing plan will include summaries of:

1. Your situation analysis: where are you now and where are you going?
2. Your market summary: where is the market now and where is it going?
3. Your target markets: your niche.
4. Your market analysis: break the niche down into groups.
5. What are your market demographics: Geographic: where? Demographic: who?

6. What are your behavior factors: why your costumers need you?
7. What are your market needs: problems to be solved, and how you will solve them.
8. What are your market trends: the movement of the market over time.
9. What is your market growth: is it growing or declining?
10.What is your target market growth: where is it growing?
11.SWOT Analysis includes: strengths, weaknesses, opportunities, threats, and competition.
12. Your service offering: what is so unique about you? How does your business differentiate from your competition?

How to write an executive summary.

To write the executive summary of your marketing plan, start by following the list above and writing just one or two sentences about each topic. Keep it short, show graphs, and make it colorful.

If you have trouble writing, and distilling the pure essence of your summary just copy sentences from your plan to get going.

Important is to finish the executive summary of your marketing plan with an intriguing closing sentence that tells the reader why this is a winning business?

Now in this day and age your plan should include an Internet marketing strategy. Why? The Internet is a profitable opportunity for almost any business these days. The Internet has severely been hit by the recession. More and more costumers and companies are turning to it to find solutions to their problems, and for your business this is a win, win situation. I think this is an essential part of any executive summary of your marketing plan.

Source by Michael Hills

Barriers to Do Market Research in Small Business

Barriers to Do Market Research in Small Business

Any business is in search of growth opportunity to earn more profits and expand more. Market research is one of the ways to find more business opportunities. Collection of data regarding niche condition, customer preferences etc. benefits business get to know about market statistics, competitive strategies, and selling opportunities.

Companies have launched R and D department especially for performing market research work. Whether a business is small or large it needs to know latest market statistics for deciding future business strategies. To gain competitive advantage, search out for hidden places to sale of products and retain customers is also important. There are some companies who have not gained success after research. The reason behind it can be improper way to do research. Following are common barriers for small businesses.

Low financial capability:

Small business owners always find it difficult to invest in research activity. Although they are well know the advantages of market research reports, they can not spend more on research work. In depth analysis of market requires to pay high and it is found to be taxing for business owners. Due to this common barrier, they divert to poor research reports prepared by them; so that they can not get global perspective while taking decision.

Relying on only secondary research:

Market research can be of two types as primary and secondary. Primary research requires data to be collected by market survey, observation, market analysis etc. whereas secondary research can be done by reading and analyzing previously collected data. Secondary data has a time limitation but it can be used to start your business. After a period you need to shift towards primary research as it gives current and direct knowledge about rapidly changing market trends. You may not remain informed about current and future trends of marketplace by relying on secondary data for more time.

Exploring on internet:

One of most cost-effective way to get information about anything is exploring information on internet. Although searching on Google is economic, it gives just an overview. It digs out only a part of information, which may be ambiguous, and presents it to you. But to get more and exact information, you will have to pay for it. There are various searching hubs, research report providing portals which offer you valuable search data given by market intelligence. The problem is that business owners are either unaware of such portals or not able to pay for it.

Influence of obsolete thinking:

Friends and family members always give obsolese suggestions without knowing market trends. Industry analysis gives you a real insight into industrial policies and plans for increasing sales in market. But differences in marketing strategies are neglected by these people and they try to convince you not to go for any consumer survey.

By knowing all these barriers a new-age executive must try to over them. Any kind of product to be launched in market, supported by thorough market research, certainly uplifts its sales in unknown niches too. Along with that any business with higher sales margin can sustain in global competition only if it use market research reports.

Source by Sachin Manohar Kompeli

The Basics Of Affiliate Network Marketing

The Basics Of Affiliate Network Marketing

"Getting started with affiliate marketing" 5 secrets you must know

By now most of us have heard of network marketing and most of us have heard of affiliate programs. The major understanding network marketing basics much better than affiliate programs. So let's cover a few basics so that you can determine whether network affiliate marketing is of interest to you.

"Getting started with affiliate marketing" secret # 1

Affiliate programs also go by a host of other programs names, all meaning the exact same thing. Whether you find them under affiliate programs, profit sharing programs, referral programs, associate or reseller programs, they are all based on the exact same principle. When you join one of these programs, you receive a special web site link form the company that identifies that web site as yours. It is your job to market the site. When you refer people to your site and they make a purchase, you receive a commission for that sale.

Affiliate programs allow people to create online businesses with little effort. There is no need to worry about warehousing, inventory, employees, insurance or licensing. You are in effect "borrowing" the site for your own profit, since the term, profit sharing programs. These are ground floor opportunities with noticeable potential for profit. Your job is to simply direct the traffic to your site. There is no need for you to ever place a phone call, close a sale, or chase down your friends and family. You receive a commission from any purchase made on your affiliate website.

"Getting started with affiliate marketing" secret # 2

Some affiliate programs will allow you to create your own domain name for the website and use that web address for the site link. This often looks a little more professional and is also easier to use. Affiliate links are easy to recognize, Affiliate website followed by your id "hopefully they should be short links". This is a simple web address followed by a user name. I have seen some affiliate links that are near a mile long, too long to remember and too long for the potential client to rety into their browser should the link fail. Using your own domain name looks more professional and is easier to use.

Now that you are all set up, it's time to start getting traffic to your site. Some people try buying traffic, but pre purchased traffic has its downside. The idea is that a marketing company will guarantee that you will receive a specified amount of traffic to your site within a specified time frame. Enough traffic should play the percentages right and you should end up with sales.

The downfall to pre paid traffic is that most companies pay individuals to click on the web links provided to them. Very few paid traffic companies really do any marketing on your behalf. You might get lucky and someone might actually actually look at your website while they are there, but chances are you'll be paying for a lot of uninterested people to click on your link without any intention of reading the content on the site.

OPT-IN MARKETING "Getting started with affiliate marketing" secret # 3

Now you need to explore marketing methods. We will cover a few methods of affiliate marketing, but there are many more out there. E-mail marketing is popular, but you have pay close attention to the very strict spam laws. Not only will spamming decrease your chances of success and make the entire company look bad, but most affiliate marketing programs will terminate your account and even fine you if you are spamming.

Opt-in e-mail lists are specifically designed to reach a market of your choice. People have to agree to receive the e-mails so there is no chance of being accused of spam. Using e-mail lists can be successful, and wonderfully free, if you can be creative enough to not only get your e-mail opened but to convince the prospect that you have something better than they are probably working on themselves. Using false promises may be attention grabbing, but it is certainly not a recommended method of advertising. Remember that you are in effect a subcontractor for a bigger company. What makes you look bad also makes the entire company look bad, so be careful about the content of your e-mails.

If you really have a good and solid opportunity, and most affiliate programs do, you should be able to have some success with opt-in e-mails. Remember these are people who are looking for the exact same thing you are, success in internet marketing. Not all programs are quality programs, so those that are becoming much easier to market even to those who are already doing their own marketing for something else. Solid companies with marketable products are …

10 Powerful Digital Marketing Strategies

10 Powerful Digital Marketing Strategies

It is prudent that any organization, regardless of type or size need to continue adapting the best marketing strategies for them to have any relevance in this ever dynamic market. In other words, the organizations need to ensure that they recognize the online nature of modern customers henceby introducing and then establishing a formidable Digital Marketing strategy.

Without the best Digital Marketing Strategy, your business may end up missing some very potential and essential sales as well as online sales opportunities. This is a significant problem especially bearing in mind that the highest number of vital customers in the modern world will start their search for a product on the internet.

Below are ten top Digital Marketing Strategies that need to be followed by all the serious entrepreneurs and they will remain relevant in the market today.

1. Make Your Homepage Visual

Studies have shown that most web users will determine whether to stay or to leave a web page within just 10 seconds after the page has opened. Today, web users no longer go through paragraph to paragraph in search for a text. This implications that if you were so much focused on communicating your message only through linguistic prowess, then you may have no chance of showing your skills.

To combat such problems, it is paramount that you follow what other web users are doing to retain customers what they have really struggled to attract through Optimization of their websites. The use of images together with videos is today essential for effective website communication. More can be communicated through the visual communications and within just a short space of time. This is in fact very essential especially in retention of the very impatient users who have visited your site for the first time.

Remember that 90% of all the information that is transmitted to the brain is normally visual. In the brain, the same visual messages are always processed sixty thousand times faster than texts. Decrease the website bounce rates as you increase search engine rankings by posting visual centric homepages.

2. Make Your Message Mobile Friendly

The number of persons accessing the internet has consistently been on an increase in the last few years stretching back to a decade. Those accessing the internet via their smart phones have also been on a constant increase especially in the last five years or so. This increase will keep on being on the rise because the need for businesses to factor the mobile devices in their strategies. In a nutshell, to remain relevant, you must have a mobile responsive website.

3. Focus on Content

It is worth announcing that or rather marketing through the traditional methods such as magazines, newspapers, TV among others is becoming irrelevant. It is therefore important that you divert a great deal of your resources to ensure that your websites give the customers and potential customers the very best. Ensure that you give the desired content to the latter. There is some specific information that customers will always either need or be attracted to. Ensure that you capitalize on that. It is also worth mentioning that content is one of the features that are used in SEO. For your website to be highly optimized, it has to the right content organized in the right way.

4. Harness Online Video Power

Videos are among the top most marketing tools the modern marketer has at his disposal. Online videos have been used in the last few years and they have become a must have for any serious websites. In case you have not still employed the use of these videos, then probably you may be lagging behind in this stiff competition.

5. Multi Channel

It is no longer prudent to spend all your time only in one channel, however perfect you may do it. Today, you have to express your ideas in several channels. Ensure that you advertise your ideas and products through the websites that your potential customers visit the most such as numerous social media websites. From here, you can direct them to your site.

6. Get Social

As mentioned above, you have to get in to the social media marketing so as to get the best out of your Digital Marketing Strategy. Create a page on the website, Twitter amongst other social media and have a link that will direct the users to your website. There are so many people visiting the social websites today. It is there easiest to create a network and direct it to your website through the social media than by any other means.

7. Add Some Rich Snippets to the Google Search Results

Rich snipes are credited for giving standout results with a great percentage of audiences having a likelihood of clicking the site. The use of a professional video …

Make Your Marketing Global With Oracle Database Users Email Lists

Make Your Marketing Global With Oracle Database Users Email Lists

Oracle Database Users Email Lists – Marketing activities will be successful when it spreads the right message to the target customers. The technology-based marketing requires additional emphasis as the marketers will be targeting a niche customer base. It makes lead generation and customer engagement a difficult task to achieve. So, if a business is trying to expand its wings in the global markets, then it needs to plan and strategize the marketing activities way ahead to generate the desired results.

Here are some of the best practices which a technology-based business should keep in mind for marketing certain solutions to the Oracle Database users. Following these tips, marketers can plan better ways for business expansion in the international market using an Oracle Database Users Email Database.

International Marketing

When a business plans to expand its reach in the global market, it needs to focus a lot on the set of rules that are applied in the target market. Many businesses find this task highly daunting. What the marketers need to do is understand the privacy regulations, language preferences, and ISP rules of the country. Accordingly, formulate an interesting marketing campaign. Also, they need to connect with the customers at the right time. Hence, being aware of the customers’ time zones will be rewarding.

Opt-outs from the Global Market

Like the CAN-SPAM Act in the US, businesses trying to connect with the companies outside the nation need to understand the similar rules followed in every country they are planning to target. Read and understand the anti-spam legislation of the target country. Doing a thorough research before sending the emails and newsletter will help in reducing the opt-outs. Remember that if a prospect requests for an opt-out, it should be handled immediately. If not, it can hamper the business reputation in the global market.


To maintain the effectiveness of the marketing collateral it is necessary that a business conducts proper testing. It helps to understand the right time to execute the marketing campaign. Continuous testing will help you to understand the demographics of the interested customers, the way the contents are taken by the target audience, and the required changes to be made to make it more presentable.

Double Opt-In of the Oracle Database Users Email Lists

Email best practices state that it is better to perform double opt-ins if you are marketing technology-based products and services. It mainly improves the deliverance rate of marketing activities. Following the social media feeds and newsletters of certain organizations that focus towards the best practices of email marketing across the globe will be helpful.

Follow the above-discussed tips to meet the audiences’ expectations in the international market while planning an international email marketing strategy.

Source by James Oliver

The Stages of a Market Mania

The Stages of a Market Mania

What is a mania? It is defined as mental illness characterized by great excitement, euphoria, delusions and overactivity. In investing, this translates into investment decisions being driven by fear and greed without being tempered with analysis, reason or balance of risk and reward outcomes. The mania is usually running parallel with the business development of the product, but timing can sometimes run askew.

The late 90’s technology.com boom and today’s cryptocurrency boom are two examples of how a mania operates in real time. These two events will be highlighted with each stage in this article.

The Idea Stage

The first stage of a mania starts out with a great idea. The idea is not known to many people yet, but the potential for profits are huge. This is usually translated as unlimited profit, since “something like this has never been done before”. The internet was one such case. People using the paper systems of the time were skeptical as “how can the internet replace such a familiar and entrenched system?” The backbone of the idea begins to get built. This translated into the modems, servers, software and web sites needed to get the idea into something tangible. Investments in the idea stage start off lackluster and made by people “in the know”. In the case, it may be the visionaries and people working on the project.

In the cryptocurrency world, the same question is being asked: How can a piece of crypto code replace our monetary system, contract system and payment systems?

The Possibilities

The first web sites were crude, limited, slow and annoying. The skeptics would look at the words “information superhighway” that the visionaries were spouting and saying “how can this really be that useful?” The forgotten element here is that ideas start out at their worst, and then evolve into something better and better. This sometimes happens due to better technology, more scale and cheaper costs, better applications for the product in question, or more familiarity with the product combined with great marketing. On the investment side, the early adopters are getting in, but there is no euphoria and astronomical returns yet. In some cases, investments have made decent returns, but not enough to sway the masses into jumping in. This is analogous to the slow internet connections of the 1990’s, internet sites crashing or information being incorrect on search engines. In the cryptocurrency world, it is being witnessed by high mining costs for coins, slow transaction times and hacking or theft of accounts.

The Acceleration

Word starts to get out that this internet and “.com” is the hot new thing. The products and tangibility is being constructed, but due to the massive scale involved, the cost and time expended would be massive before everyone is using it. The investment aspect of the equation starts to get ahead of the business development since markets discount the potential of a business with the price of the investment. The euphoria is starting to materialize, but only among the early adopters. This is happening in the cryptocurrency world with the explosion of new “altcoins”, and the large media press that the space is getting.

The Euphoria

This stage is dominated by the parabolic returns and potential that the internet offers. Not much thought is given to the implementation or problems because “the returns are huge and I don’t want to miss out”. The words “irrational exuberance” and “mania” begin to become common as people are buying due to sheer greed. Downside risks and negativity and largely ignored. Symptoms of the mania include: Any company having.com in its name is red hot, analysis is thrown out the window in favour of optics, the investment knowledge is getting less and less apparent among new entrants, expectations for 10 or 100 bagger returns are common and few people actually know how the product works or does not work. This has played out in the cryptocurrency world with the stellar returns of late 2017 and the incidents of company shares popping hundreds of percentage points by using “blockchain” in their name. There are also “reverse takeover offers” where shell companies that are listed on an exchange but are dormant have their names changed to something involving blockchain, and the shares are suddenly actively traded.

The Crash and Burn

The business scene for the new product is changing, but not nearly as quickly as the investment scene is changing. Eventually, a switch in mindset appears and a huge selling spree begins. Volatility is massive, and many “weak hands” and wiped out of the market. Suddenly, analysis is being used again to justify that these companies have no value or are “overvalued”. The fear spreads and prices accelerate downward. Companies who do not have earnings and who are surviving on hype and future prospects are blown …

Utilize Google AdWords To Send Visitors To Your Internet Sites

Utilize Google AdWords To Send Visitors To Your Internet Sites

Google AdWords is the most used advertising technique on earth in regard to volume. If you desire to send traffic to your blog, this is a strategy users should use. If users do not how this works, it is very easy. Any time a person enters a query on Google, they use certain keywords in that query. This tells Google's query engine marketing application to search for specific websites associated to these phrases. At the same time, it also uncovers commercials directly correlated to these phrases. After all, the majority of individuals searching on Google are aiming to resolve a problem. If a targeted ad purported to resolve this obstacle, would not you click on the link to examine the site? Of course users would, and millions of people around the globe do as well.

To begin utilizing Google AdWords is simple. You can simply just enter that phrase into Google, and then navigate over. Register for an account in about five minutes and you are good to go. Each AdWords account is subject to permission, so it may take a day or two before your account is approved. Now before users go sending large quantities of ads all over the net, users should really concentrate on your central customer. Think of the phrases that would choose if they were seeking for your product. This is often the exact thing done when working on search engine optimization for a web site, but utilizing it for advertising. users want to break down your advertising into groups, with each group of ads targeted at a particular niche of client that you need to visit your website. Once users have them up and running, users can examine the click through, conversion and various other analytics and create adjustments to perfect the ads over time.

Source by Lisa Sanderson

Internet Marketing Traffic Secrets

Internet Marketing Traffic Secrets

Gone are the days when promoting your products and services online means breaking your pockets. Today, you can easily promote product awareness and you can popularize your website even if you do not have a single dime to spare for your advertising cost. As long as you know how to use various internet marketing tools, it is highly possible that you will thrive in the online arena in no time.

Here are the 3 great steps to increase your internet marketing:

1. Go with article marketing. This amazing marketing tool can truly bring wonders to your ebusiness. It can help you increase your page ranking, drive more interested people to your website, help you position yourself as a key person in your chosen industry, and it can help you boost your sales and revenue by up to a hundredfold. Best of all, you can use this tool for free. All you have to do is distribute keyword-focused and quality articles to various publishing sites. By doing so, you can attract more people by giving them what they really need – valuable information. In return, you'll be able to obtain inbound links for each of your submission that can help in making your website more valuable to the eyes of various search engines.

2. Forum posting. If you love socializing with your potential clients and if you want to earn their trust in a heart beat, you better join them on relevant forums. Offer answers to their most frequent questions and help them resolve their pressing issues. By doing so, they will know that you are really good on what you do and they will like you or even trust you in the long run. It will then become much easier for you to pitch in your products. Ensure that you visit the forums on a regular basis as long absences will make your potential clients forget about you.

3. Ezine publishing. This is another way to strengthen your expert status online. This internet tool will allow you to send your potential clients with valuable and informative newsletters through the help of your autoresponders. Just like article marketing and forum posting, this will give you a chance to prove to your target market that you are very competent so you can easily convince them to trust you. Do not forget to insert your site's URL on every newsletter you send so you can easily drive your recipients to your website.

Source by Sean Mize

The UK's Most Popular Phone Number for Successful Marketing

The UK's Most Popular Phone Number for Successful Marketing

It's very easy to fall into the trap of believing that what works in one country will work in another especially when both countries share the same language.

A case in point is toll free phone numbers. In the USA almost every business uses a toll free number. And the reason is not hard to fathom. In such a large country most calls are long distance. For instance, it's nearly twice as far from New York to San Francisco as it is from London to Moscow. So if you want customers to call you, making it easy with a toll free number is not just a good idea but pretty well essential.

An American setting up business in the United Kingdom might think that a toll free phone number is just as essential as it is at home. Yet this is not necessarily the case. For one thing, the UK is only a small country. From the south west tip at Land's End to the north west tip at John O'Groats is just 868 miles. That's not very big when you think that some Australians live 200 miles from their nearest neighbor. In fact, you could drop the UK into the Hudson Bay and lose it.

Yet one of the noticeable encounters of UK inmates is how parochial they are. Traditionally they avoid doing business with companies at the other end of the country. That makes a free phone number a good option since it hides the geographical location of the user. But even though UK free phone numbers have been available for decades, there are many situations when bearing the cost of a large number of free phone calls is not viable. In the mid-nineties, British Telecom came up with a new solution.

BT declined to tackle this problem by introducing the 0990 number prefix that, unlike normal phone numbers, was not related to any particular place so callers would not know to where they were calling. Callers were, and still are, charged at BT's National Rate – the rate you pay for making a call outside your local area, which is 8p / minute daytime, 4p / minute evenings and 2p / minute weeks.

To test if the public would respond to this idea, BT arranged for Tango to use one of these new numbers for a competition advertised on TV. Later when the regulator Oftel (whose role has now been absorbed into Ofcom) changed phone numbers to eleven digits and rated prefixes, the Non-Geographic National Rate was assigned the prefix 0870.

The popularity of using 0870 numbers quickly accelerated with lots of national companies meant to use them especially because they have the added incentive of paying the user a royalty if they generate a high number of call minutes. Typically, royalty rebates are available from about 1p to 3p per minute dependent on call volumes. And the incentive to use these numbers is further increased by the fact that 0870 numbers are generally provided free of charge by telephone companies, although memorable numbers attract a premium.

A glance through any newspaper will reveal just how many UK companies use 0870 numbers and, conversely, how few rely on 0800 free phone numbers.

There have been problems with some large national companies apparently prepared to annoy their customers by not answering calls promptly and dealing inefficiently with inquiries. This has prompted several Ofcom investigations into misuse. Neverheless, businesses both large and small have taken to 0870 numbers in a big way and, for the foreseeable future, they seem here to stay.

Source by Michael Soliatis

Career in Fashion Marketing and Merchandising

Career in Fashion Marketing and Merchandising

It is very important for any designer product to intrigue customers. It should fulfill fantasies and not just a basic need. Today, consumers are more interested in projecting a particular image that will make them feel young and sophisticated – and this is what the fashion marketers take advantage of. Fashion marketers create a fantasy for selling those products to customers, through visual marketing campaigns, savvy advertising ideas or just by picking clothes from the designers, which they feel will be very popular among customers.

Another major responsibility of fashion marketers and merchandisers is to move trendy clothes into stores when those items are in fashion. Not performing this task can result in a loss for the designer. A good fashion marketer and merchandiser can also create trends by promoting a certain look when the time is right. To do this, they need to have a proper understanding of the social trends and psychology of the consumers.

Job Opportunities

Fashion merchandising and marketing is composed of various jobs. Fashion marketers are responsible for increasing the customer's interest in fashion trends, and a fashion merchandiser works to present the apparel in stores. People who are in this profession can also work in retail and wholesale outlets as well. Some can work as merchandising managers, buyers or purchasing agents, manufacturing or wholesaling for retail sale or purchasing the accessories and apparel from the designers. Still others choose to work as fashion coordinators, who are into the creation of a special look in retail stores, designing a fashion or house magazine; or visual merchandisers, who design store displays to attract customers. After getting a degree in fashion marketing and merchandising you can also become the manager of a retail store or start your own boutique where you can serve a certain clientele and promote your style. You can even become a fashion forecaster or fashion consultant.

For a skilled in fashion merchandising you need to have a certificate from any good postsecondary design school that offers degrees in business administration. Fashion merchandisers need to have talent, style and marketing skills for success. As a fashion merchandiser, you can begin as a management trainee at small sores and move up from assistant buyer to head buyer or assistant store manager to store manager. You can move on to bigger and more prestigious firms with experience where you can ever even become a manager.

Source by Tony Jacowski

Marketing Research Using Eye Tracking

Marketing Research Using Eye Tracking

Market research is a very involved field. It requires a lot of expertise to get the information you are looking for. If you are trying to get an edge in the market research field, you may want to consider video eye tracking evaluation. Marketing research using eye tracking is a great way to improve your research techniques and expand your clientele.

Marketing research using eye tracking takes advertising research to whole new level. Not sure if you can use this type of technology? That depends on what kind of market research you are involved in and the types of in-depth research you need to do. If you are doing basic telephone or internet research, this product isn’t really for you. But if you do in-person commercial and television series screenings, hands-on product testing, or print advertisement research, then this technology will go a long way for your business.

Whether or not your research firm can expand to include marketing research using eye tracking depends a lot on your budget. The cost of a large video eye tracking system depends on the technological aspects of the equipment, but you can expect to spend thousands of dollars and up. You can purchase a smaller system for less, however, if that is all you need. This is especially true for firms who do a lot of one-on-one or hands-on product testing.

Just in case we’ve scared you off with the cost of marketing research using eye tracking, let’s wrap it up with the benefits of using video eye tracking in your advertising research firm. The minimal start-up cost to acquiring a system like this is nothing compared to the long-term payoff. When you are able to tell clients you use this technology, you are much more likely to land research jobs. And you can essentially charge more for your work because it is more complete and cutting-edge than any other methods. If this is something you are interested in, then you should invest in eye tracking technology today.

Source by Sarah Freeland

Affiliate Marketing – 5 Personal Qualities Necessary For Affiliate Marketing

Affiliate Marketing – 5 Personal Qualities Necessary For Affiliate Marketing

Affiliate marketing is the ideal business in that there are no bosses, no deadlines to meet, no fixed hours and the ability to work when and where you want to work. No wonder more and more people are quitting their jobs and joining the ranks of the affiliate marketers.

However there are five qualities you must have to succeed as an affiliate marketer and achieve the dream of making money from home or anywhere in the world.

1. Patience and the desire to learn.

Unfortunately it is not as simple as some might tell you to be successful as an affiliate marketer. It takes patience and the desire to learn this new trade. You have to be willing to be trained in new skills and develop the mindset of a marketer which is different from being a consumer. You will find yourself needing a strong work ethic, self discipline and a new frame of mind in this new alien world. There is so much rubbish information in the affiliate marketing world that one sometimes needs to do what the gurus do and not what they say to do.

2. Lots of Time and Effort.

It will take time and effort to grow your business and despite the myth very few affiliate marketers see instant results. Be warned that you will get to the point where your results are not happening and you will want to throw in the towel. Just remember that it takes a lot of momentum to get a jumbo off the ground and to my way of thinking affiliate marketing is much the same. Be prepared to invest lots of time and effort.

3. Determination to Succeed .

Without the determination to succeed and a plan for success one is like an arrow without a target. If you have not gotten a target to measure your success how can you hit it or know you have achieved it? You will need the ability to push yourself, maybe even be a worse boss than the one you left behind, to great heights than you have ever been before.

4. Self Discipline.

Yes you now are your own boss and so have to discriminate yourself to achieve your own results. You have to discipline yourself to do a certain amount of work per hour, per day, per week so that you move closer to your goals and achieve your ultimate dreams.

5. Believe in Yourself.

Optimism and belief in ones self go hand in hand. You have to believe you can do it and not let bad attitudes discourage you for success.

Your overall attitude towards your affiliate marketing business should be good and you have to realize that you are now your own boss and it is up to you to take action and get things done so that you will be successful.

Source by Kerrie Sheehan

Performance of Digital Marketing in Egypt in 2017

Performance of Digital Marketing in Egypt in 2017

Worldwide Overview

The online world experienced breathtaking development in 2016, with the pace of progress quickening crosswise over every single key pointer versus 2015.

• 3.77 billion worldwide internet users in 2017

• 2.80 billion worldwide social media users in 2017,

• 4.92 billion worldwide mobile users in 2017

• 2.56 billion worldwide mobile social media users in 2017

• 1.61 billion worldwide e-commerce users in 2017

The pace of progress was a key story in a year ago's Digital in 2016 report as well, however considering that worldwide web infiltration has now surpassed half, we were astounded by how much the rate of progress kept on quickening in the course of recent months:

• Internet users developed by 10% of every 2016, up 354 million contrasted with 2015

• Active social media users expanded by 21%, up 482 million versus 2015

• Unique mobile users developed by 5%, up 222 million in the course of recent months

• Mobile social media users developed by 30%, up to a noteworthy 581 million out of 2016

Internet users developed by somewhat more than they did in 2015, while online networking and versatile web-based social networking clients were up by more than twofold the quantity of new clients we disclosed a year ago. The rate of development for one of a kind versatile client expanded by the greater part contrasted with a year ago, with 81 million all the more new clients in 2016 contrasted with the development we announced in a year ago's examination.

Regional Overview

Computerized in Africa became just marginally in 2017, despite the fact that the internet user information we're announcing this year mirrors some notworthy source redresses versus ours 2016 report. Specifically, the quantity of internet user detailed by official hotspots for Egypt, Malawi, and Eritrea has all been lowered down impressively, which has the impact of refuting a large number of the increases posted by different countries.

Be that as it may, 7 of the 10 quickest developing web populaces on the planet are in Africa, with the quantity of clients announced in Ethiopia dramatically multiplying versus the numbers we detailed a year ago. Less than one out of three individuals crosswise over Africa approaches the web today, however, and current development patterns suggest we'll be well into the 2020s preferring we see web entry levels over the landmass pass the half check.

On an all the more promising note, however, versatile online networking use in Africa expanded by almost half in 2016, in spite of the fact that at only 12% entrance over the locale, there's still bounty more space to develop.

The Middle East claims the top spot in the current year's development rankings, however, with every single key pointer indicating noteworthy development. Web clients are up 15% year-on-year, with the local aggregate quickly approach the 150 million stamp.

Online networking use general grw an amazing 47% in the previous year, with depending web-based social networking up 44%. Infiltration for both key social pointers stays beneath 40% however, so there's still a lot of space for more great development in 2017.

Global Facebook Users

Facebook global monthly active users recorded 1.78 billion users with the end of the 3rd quarter, 2016. The USA leads the Global Facebook users with about 200 Million users that are representing about 11.7% of the global Facebook users. Egypt is ranked the 12th among the world countries in terms of the number of Facebook users.

Regional Facebook Users

Egypt leads the Arab countries with its 33 million Facebook users that are representing about 26.4% of Facebook users in the Arab world (125 million users).

However, in terms of penetration Qatar leads, while Egypt comes at the 12th place among the 20 Arabian countries.

Usage Insights

Internet users benefited the most form the internet for socializing and for learning:

  • Better social activity and networking
  • More learning opportunities and resources
  • Wider variety of goods and services to choose from
  • Better choice from the available goods and services
  • Getting the needed support in personal emergencies
  • More interaction with the community and civic organizations
  • More interaction with the business organizations
  • More interaction with the governmental organizations and agencies

Trust Vs. Online Ads Formats / Channels

Ads displayed via Social channels are the most trusted

  1. Social media advertising (eg Facebook …
  2. Displayed in search results
  3. Mobile SMS
  4. Online video (in-video advertising)
  5. Mobile (applications)
  6. Email advertising
  7. Display and banner advertising

Trust Vs. Sectors

Ads from technology sector are the most trusted

  1. Technology
  2. Communication
  3. Events & Entertainment
  4. Home Appliances
  5. Home Furniture & Home Products
  6. Tourism & Travel
  7. Retail & Shopping
  8. Food and Beverages
  9. Jobs & Training
  10. Automotive & Related
  11. Media
  12. Housing & Real Estate
  13. Business & Professional Services
  14. Cosmetics & Pharmaceuticals
  15. Financial Services

Once interesting, and trusted the INITIAL responses to Ads would be Search or

Article Marketing – What is it Offering You?

Article Marketing – What is it Offering You?

Article marketing, in an internet sense, is a modern promotional phenomenon which harnesses the power of the interconnected nature of the internet and the hunger for written content on websites. Article marketing allows writers to promote themselves, their customers, websites, products or literate anything by writing about them and making the content freely available for reproduction on other internet sites.

So how does it work and what does it offer as a marketing tool? Firstly, you need to produce an article on whatever subject it is that you want to promote, or on a related subject. Once created, the article can be uploaded to any number of article directories which will allow website owners to 'reprint' your article on their site, usually for free. The genius comes in the form of the article bio, a small section of text, usually at the end of the article, where links can be included. This is sometimes called the resource box. Using these links to drive website traffic to another page can be very useful, but it's not the traffic from the article site that is the real benefit. If you have produced a high quality article, it's likely to be picked up and reproduced on a number of websites, probably all relating to the same subject matter. You will get some traffic from these websites as well but the fact that one link has now turned into several links without you having to do anything, will have a positive impact on your search engine results page rankings (SERPs). It is well known that the more backlinks you can get to your site across the web, the greater the perceived importance of your website, in general terms. The reproduced backlink is therefore the valuable item in this case. The more your article is picked up by others, the more times your backlink will be reproduced.

Having your work reproduced, carrying your name around the internet, can give you some excellent reputational benefits. If you're intent on building a personal reputation, your bio may focus more on you and less on a target website that you want people to visit. Again, writing quality articles will help you build your own reputation and standing as someone who knows their subject and you can, through time, establish yourself as an authority on your own particular subject.

Many webmasters get frustrated that their article is not getting traffic or that article marketing is not working for them. In most cases this is usually because the article writer has not fully appreciated that the article being written is an ad for you or your website. Many unsuccessful article marketers make the mistake of using sub-standard articles and expecting good results. Your article should always be of as good a quality as you would use for your own site. If it is not, then you are telling prospective visitors or customers that quality is not important to you and that they can expect poor quality information on the target website. Equally, website owners will not wish to reprint a shoddy article on their website and so the reproduction of backlinks that you so badly want, will not happen.

Do not get carried away with the whole website promotion and Search Engine Optimization (SEO) thing. Remember that your article needs to be for people, not for internet search engines to browse with their robot spiders. You're looking to have your article picked up and reprinted by real readers so that you can promote yourself, your subject or whatever you've included in your bio.

In short, to make article marketing work for you, you must:

– make sure your article is related to your target website or market and is there relevant.

– make sure you use good quality, well written and original articles.

– remember that your article will be read by a human being, so make it a readable and interesting article.

– be patient. Traffic and backlinks do not and will not appear overnight.

Source by Marta Costa

Internet Marketing Techniques Beginners Should Consider

Internet Marketing Techniques Beginners Should Consider

Relatively of an oxymoron.

Website marketing for newbies is relatively of an oxymoron. This is considering that whilst in theory the ideas at the rear of Online marketing may be truly simple and easy, performing powerful tactics could very well be incredibly hard. This can certainly actually be difficult for the ones who are incredibly qualified in the universe of Digital marketing. Being mindful of this, this article will try to clarify the idea of Website marketing for newbies and will summarize a few fundamental tactics which usually can easily support a business owner to release his personal Online marketing campaign. We will certainly go over ideas including forming a site, putting banner ads, sending out e-newsletters, orchestrating an email marketing advertising campaign and enhancing your web page for Google.

By far the most standard actions: develop a website.

One of the simple steps for beginning a Digital marketing campaign is to make a web page. If you don’t have an internet site or have a badly designed internet site you should consider constructing or re-designing a site to properly promote your products. If you do not have experience in web design, there are numerous software packages which usually help to make it straightforward for individuals with no design experience to make an useful web-site. Nevertheless, using the services of a web designer is beneficial mainly because he/she could very well work to produce a web page which is appealing, practical and appropriate to your products and services. He/she can certainly equally help you involve even more complex features on your internet site.

Banner ads, one other favorite choice.

Banner ads are one more famous choice for advertising your organization using the web. Banner ads are advertisements which will commonly appear along the top of an internet site yet it might also contain smaller sized ads in additional spots. Banner ads commonly consist of graphics and text which in turn attract Cyberspace users to mouse click on the advertisement. Once a consumer clicks on the ad, they are aimed to your site. This kind of advertising may be extremely successful once care is taken to set the advertisements on large traffic websites which usually appeal to a crowd who may well have a desire in your products.

Distributing out e-newsletters.

Mailing out e-newsletters can certainly as well take part in a good Website marketing technique. E-newsletters are generally emails which may possibly consist of a range of details incorporating useful articles, beneficial quizzes, ideal advertising or any kind of different info which is considered useful for the receivers of the e-newsletter. The importance of these types of newsletters is that they can easily be applied as advertising tools that happen to be not seen by the customers as an advertisement. A method to do this is to include links or various other soft sale methods right into the copy of the e-newsletters. Nevertheless, care should be taken to hold these recommendations little so the e-newsletter is not seen as spam.

Email marketing campaigns.

Email marketing campaigns could be an additional effective element of an Online marketing campaign. Email marketing mainly entails sending out emails to a group of people who might be thinking about your products and services. Care should be taken in mailing out these emails to avoid sending emails which can be unsolicited and will be seen as spam. One of many ways to do this is to merely send the emails to end users who also have wanted inclusion on an email mailing list. An additional method to do this is to present value in the emails instead of simply incorporating advertisements. This may be performed by providing important guidance in your emails and additional beneficial data which might be of fascination to the people of the email.

Enhancing your web page for the search engines.

Finally, enhancing your internet site for search engines like Google is a crucial facet of a Digital marketing campaign. Search engines rank websites as outlined by top quality and significance for special search terms. Various Word wide web end users value the effort by search engines and so make use of these search engines to discover the greatest websites on a special subject. This translates to the Web users will probably simply check out websites which rank very well with search engines. Consequently if your site is not great ranking, you are not really most likely to create a tremendous deal of traffic from Internet surfers who use search engines to look for focused websites. Best ranking websites will probably get the most traffic coming from search engines and all websites falling on the first web page of the search engine results will probably enjoy a few degree of achievement in enhancing their traffic.

Source by Ramon Tarruella

Forex Trading – Market Maker or ECN Broker

Forex Trading – Market Maker or ECN Broker

In forex trading there are two types of brokers. The market maker type of
broker and the ECN broker. Lets cover these individually.

Market Maker Broker:

Market maker brokers is a firm authorized to create and maintain a market in an instrument. They are
usually a brokerage firm or a bank who quotes both a buy and a sell price in a
financial instrument or commodity, hoping to make a profit on the turn or the
bid / offer spread. Market makers are very important for maintaining liquidity and
efficiency for the particular finanacial instrument, as they make markets by
taking a short or long position for a time, so assuming some risk, in return
for hopefully making a small profit on the bid / ask / offer spread.

This type of broker typically takes the other side of the trade and usually widen the spread at times
especially in volatile times. These type of brokers usually advertise that they
charge no commission on trades but in fact make their commission on the spread
between the bid / ask ie 3-4 pips depending on the currency.

Although some of these brokers offering the market maker forex trading platform have wide spreads, some offer more narrower spreads as well as offer benefits such as extensive trading
resources, free trading platforms, news etc.

ECN Broker:

On the other side of the industry there are brokers that are ECN brokers. What
is ECN? ECN stands for Electronic Communications Network. These ECN brokers do
do not have a dealing desk but offer a computerized market place consulting of
multiple market makers, banks. Traders can enter competitive bids and offers into
the trading platform either inside and outside the spread thereby offering
better spreads, more liquidity. By trading through an ECN a currency trader
generally gets a better price than trading with a market maker. Therefore a
forex order is routed to the best bid / ask offer. The spreads are usually quite
small 0.5-2 pips. These type of brokers usually charge a small commission fee.
This small commission fee is how the ECN broker makes their commission, they
do not take the other side of the order as the market maker does. They only match
and route your offer to the best bid / ask order in the electronic market place.

You become the market maker in using a ECN Forex broker. Place your order inside the spread or out and see if your order is taken up by one of the liquidity providers.

Source by John Cas

Multi Level Marketing Principles

Multi Level Marketing Principles

Multi level marketing or MLM is a business model that creates an opportunity for the average person, who is teachable, and who has desire and perseverance, to earn extra income from the comforts of their home. Legitimate multi-level marketing companies usually require a small start-up cost. Multi-level marketing relies on selling to consumers and establishing a market for quality products. That is, once you have a happy customer (customer service is one of the things reps get compensated for, a potential reason it’s not easy or to everyone’s liking, and may be a reason so many don’t succeed), you can rely on repeat sales and repeat commissions. In the majority of multi-level marketing programs, commissions are paid way down the line so the more people you and your team bring on, the better.

The multi level marketing form of business practice has received a fair amount of negative press and to be honest in some cases justifiably so. The reason for this is due to the number of pyramid schemes. Pyramid schemes, however, are not concerned with sales of the products. Pyramid sales involve schemes in which the right to sell new memberships in the pyramid are sold under the guise of selling a product. While you may find that some pyramid schemes will offer a product for sale, the product is sold from one level to another instead of selling to customers. Distributors at the bottom are then left with a large volume of overpriced goods that cannot be sold. Nevertheless, network marketing still has mass appeal to many individuals looking to escape the corporate world.

Before you start your journey into multi-level marketing, remember the simple fact that even the most successful products will have partial market penetration. Still, some entrepreneurs have built very successful companies on this concept because the main focus of their activities is their product and product sales. Remember, no marketing plan will ever decide your multi-level marketing success. Sell yourself first, then the products and the marketing plan. Successful distributors, who have recruited and trained a large number of sellers, also have to assume ongoing wholesaling and managing responsibilities as well as making sales to their own retail customers. The most successful network marketers today are merely using their relationships to inspire others to purchase specific products. The ability to start with a program that you find interesting and beneficial to you is a key component to success.

Indeed, network marketing by its very nature entails that all participants strive to assist each other in making a successful business to enrich the group as a whole.

Source by Don Downes

Challenges In Rural Marketing

Challenges In Rural Marketing


Our country is endowed with a good degree of ethnic and regional diversity. About three-fourth of the total population resides in the rural areas and majority of them are dependent upon agriculture for their subsistence. Agriculture contributes about 24.7% to the Gross Domestic Product (GDP) of the country. It also contributes about 13.1% to the total Indian exports. This sector provides employment to 58.4% of the country’s workforce and livelihood to more than 650 million people. Despite this fact, the condition of these people has not shown any significant improvement.

The development of the nation largely depends upon the development of the rural population. Mahatma Gandhi had once said: “India’s way is not Europe’s. India is not Calcutta and Bombay. India lives in her several hundreds of villages”.

Rural Market Potential

India is an agro-based economy and the growth of most of the other sectors of economy is driven by rural demand. Urban market is reaching towards the saturation point, thus bringing in and urgent need to focus on rural development. Moreover, more than 70% of India’s population lives in villages and constitutions a big market for industry because of increasing disposal incomes and awareness level.

In comparison to just 5,161 towns in India there are 6,38,365 villages in India. This in itself is an indicator where the real India resides. Companies are realizing slowly but surely that the key to gain true market leadership lies in tapping the rural potential. However, the rural sector in India suffers from different kinds of problems. Some areas are having enough money but their level of awareness and hence consumerism is very low. But there are many areas where economic empowerment, education, health etc., are major problems.

What is rural marketing

While there is a large growth in the urban market, the rural or latent market is yet to be tapped, and has an enormous potential for growth. A rural market can be defined as any market that exists in a area where the population is less than 10, 000. The rural market in India is scattered and spread over a wide geographical area. Indian market is divided into urban and rural markets.

o Urban market is flooded with low demand.

o Rural market witnesses a high demand It’s the rural segment of market that contributes more profit than its urban counterpart. Rural marketing broadly involves reaching customers, understanding their wants, supply of goods and services, and ultimately satisfying consumers, leading to more sales. The general impression is that only agricultural inputs like seeds, fertilizers, pesticides, cattle feed and agricultural machinery have a potential for growth in the rural market. However, there is a growing market for consumer goods now. It has been estimated the rural market is growing at the rate of five times its urban counterpart.

Challenges in Rural Marketing

Though rural markets are a huge attraction to marketers, it is not easy to enter the market and take a sizeable share of the market, in the short time due to the following reasons.

Low Literacy

There are not enough opportunities for education in rural areas. The literacy level is as low (36%) when compared to all- India average of 52%.

Seasonal Demand

Demand for goods in rural markets depends upon agricultural situation, as agriculture is the main source of income. Agriculture to a large extent depends upon monsoon and, therefore, the demand or buying capacity is not stable or regular.


Many rural areas are not connected by rail transport. Kacha roads become unserviceable during the monsoon and interior villages get isolated.


An effective distribution system requires village-level shopkeeper, Mandal/ Taluka- level wholesaler or preferred dealer, distributor or stockiest at district level and company-owned depot or consignment distribution at state level. The presence of too many tiers in the distribution system increases the cost of distribution.

Communication Problems

Facilities such as telephone, fax and telegram are rather poor in rural areas.

Traditional Life

Life in rural areas is still governed by customs and traditions and people do not easily adapt new practices. For example, even rich and educated class of farmers does not wear jeans or branded shoes.

Buying Decisions

Rural consumers are cautious in buying and decisions are slow and delayed. They like to give a trial and only after being personally satisfied, do they buy the product.

Media for Promotions

Television has made a great impact and large audience has been exposed to this medium. Radio reaches large population in rural areas at a relatively low cost. However, reach of formal media is low in rural households; therefore, the market has to undertake specific sales promotion activities in rural areas like participating in melas or fairs.

Career in Rural Market

While rural marketing offers a challenging career, a rural sales person should require certain qualifications and …

How Critical Is the Role of a Product Manager?

How Critical Is the Role of a Product Manager?

"Success is just a never-ending process of getting better and better at whatever you are trying to achieve."
– John Traver, Co-founder, and CTO, Frame.io

A question often asked todaydays, is "how to define the role of the product manager in today's app-driven economy?" Consider this. Across most of the start-ups, the CEO or CTO in all likelihood is also playing the role of the product manager. Even in established organizations, where the manager manages – Marketing or Design or Development; because he / she seems to be wearing all those hats. In fact, some even argument that management can even be a part-time role for someone in these areas or the top management itself.

Let us try to look product management across three aspects.

1. What does the role involve, and what does it take to be successful there – as this may help someone in making the all-important career shift or start a new one; or for that matter help you evaluate the suitable candidate.

2. What is its role in Agile Development – because of the critical role a manager can play here

3. Can product management be outsourced – since this decision can affect time-to-market / quality / competitiveness / profitability like no other.

What does the role of product management involve?

Laurence Bradford writes in Forbes' article – 8 Tips For Landing Your First Product Manager Role, writes, "The role sits at the intersection of business, technology, and design, combining strategy, marketing, leadership, and other skills with the end goal of launching an amazing product. "

One thing is given – the importance and comprehensiveness of the product manager's role. Today's complexity of the business and technology landscape, as well as the constant churn in an organization's product portfolio, requires a more active role for the manager. The bare minimums of the role include:

1. Understand the vision of the management of the product and communicate it effectively to design, development, testing, and marketing teams (in their own languages).

2. Conduct market research, technology research and an analysis of the company's own business model to validate the product idea, determine its feature-set, and the development roadmap.

3. Drive the development of the product through its various stages – working with multiple teams – to meet client requirements, timelines and quality & security standards.

4. Establish an environment of seamless collaboration among the different teams to meet, as Bradford says, the end of launching an amazing product.

Depending on the character of the organization and the way an organization defines its scope, the role may lean more towards Technology or Marketing. While that's a moot point, the requirement for the manager to know and speak the language of both Marketing and Technology is a given.

From a skills perspective, whether you come from a management or engineering background, to be a successful manager in today's development scenario you should have: (a) strong understanding of programming with an ability to code yourself, (b) expertise in UX design, and (c) analytical thinking & problem solving skills – including the more generic management skills like negotiation, communication, documentation, time management, delegation, stakeholder management and leadership.

The role of product manager in Agile Development

The manager's role becomes even more exciting and challenging in an agile environment. Yes, we are calling it an environment, because organizations are increasingly adopting 'agile' as a culture not just as a strategy for a particular product or project. In this setting, the features of a product or even the product itself are in perpetually in a dynamic state. Unlike traditional management, which moves through a linear roadmap with critical paths, in an agile environment product management takes an iterative approach to development with regular feedback intervals. And these iterations should let the user interact with the product during development.

Although the most popular system of agile development, Scrum, creates a new role -products owner, some organizations have fused product owner and product manager roles in one role and some have used these two names interchangeably. But the fact of the matter is that manager's role has become more intense – both on the side of development (sustainable development – where the sponsors, developers, and users should be able to maintain a constant pace indefinitely; along with continuous attention to technical excellence and good design) and marketing (value creation – where the timing, features, and roadmap are tested and calibrated based on customer feedback and research).

Writing about How Product Management Must Change to Enable the Agile Enterprise, as early as in 2009, Catherine Conner had these four pieces of practical advice for adapting product management to agile needs –

1. Stop doing work that does not deliver real customer value, directly or indirectly, and communicate what you will stop doing.

2. Favor live interaction …

Cloud Computing in the Healthcare Industry

Cloud Computing in the Healthcare Industry

It is a breath of fresh air to see that the health care industry has been taking a shift towards computing. Healthcare cloud computing is a great advantage to hospitals and health care providers because, among other things, it allows patient chart data to be shared with various doctors across the country. In the days before computers, most doctors had one chart for each patient and if that patient was ever in a car accident or had to visit another doctor, they would not have their medical chart with them and the doctor would have to waste time doing needless tests that have already been done in the past to test for allergies and such.

The cloud is not necessarily a new concept but it has recently been gaining more traction in mainstream companies. Healthcare cloud computing is the idea that you can have servers sharing and processing information with each other without knowing physically where the servers are located. It basically takes the disk space that you would normally have on your computer and puts it on a server that you can connect to remotely from anywhere in the world. When patients have all their medical history data stored on such a computer in a data center somewhere, it becomes much easier for doctors to communicate with each other and figure out what is wrong with each patient by having access to their records.

Companies that produce medical devices like MRI machines and blood testing lab equipment also have an incentive to get involved in cloud computing because most of the time these companies have their own equipment that needs to be tracked and maintained, especially when deployed at hundreds, if not thousands of hospitals across the country. Healthcare cloud computing keeps technological costs low because you only pay for what you use. Prices for cloud computing servers are typically set for the amount of disk space or bandwidth you are using at a given moment, and are not flat rate. Flat rate server hosting solutions are often much more costly and not as practical because sometimes servers are not running any power intensive tasks yet you are still paying that same monthly fee for nothing. Cloud computing makes sure you only pay when there are processes running on the computer. Many experts predict that cloud computing is the future and that most information will be stored remotely on servers across the world.

Source by Jerry O Smith