SEO Tips for Companies Creating Google My Business Listings

SEO Tips for Companies Creating Google My Business Listings

A company’s presence on Google’s My Business is a crucial SEO ranking factor. With My Business, a company can define its appearance on Google Plus, Maps and Search. If a company already has a profile, it’s halfway there. However, company owners who don’t have an account can learn how to improve their rankings by reading the guide below.

Keeping Information Updated

It may seem simple, but it’s important: A company’s My Business Listing is its Google calling card. Therefore, it’s vital to ensure that all info is current. Owners should check the business’ category, description, pictures and opening hours at least four times per year, if not more often.

Set Different Opening Hours

Business owners have the option to list varying open hours on a My Business profile. For instance, special late-night openings and holiday hours can be listed. When companies have special hours, they can foster customers’ interest, draw more traffic to the site and increase online and in-person sales.

Add Visual Appeal With Pictures

People are visual by nature, and they tend to see pictures before anything else. Photos on a business site should be up-to-date and they should show different aspects of the company.

Encourage Customers to Leave Reviews

Companies need online reviews to boost a My Business listing’s relevance. The business owner should respond to consumer reviews within one week, and they can encourage satisfied customers to leave reviews. While some companies use fake reviews to get ahead, this strategy can backfire when Google assesses a penalty against the website.Business

Add Every Business Location

If a business has more than one location, all should be added to its Google My Business profile. This is the best and most effective way to ensure that the company reaches the widest possible audience. When more potential customers see the company’s listing, they’re more likely to stop by the site to see what it has to offer.

There are many ways to increase a business’ online visibility, and Google’s My Business is just one way to do it. By following these tips, small business owners can get their companies noticed quickly and organically.

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