PPC Marketing

PPC Marketing

There are a few ways to generate traffic to your web site. The best method is to get free traffic, by having the search engines find your site. The problem with this method is that it can take a bit of time and effort for you to get any substantial amount of traffic.

If you have a product or service that you want to drive traffic to your site quickly, PPC (pay-per-click) is your best method. The set up for a campaign one of the major search engines can be done in less then an hour. The steps are simple, set up and account with a program like Google's Adwords. Then you need to think about the target market you are aiming at. Look at your site and write down all the keywords that your site might match when people do a search. Once you have a good number of keywords that match your offering, you need to set up your campaign. This means that you will need to enter all the keywords to the site and create an ad. The ad should be effective in getting people to click and visit your site. The idea by paying for clicks is that you want to drive motivated consumers to your site. If for example you were selling used Ford parts you would want to break that down to the model and as specific as you could be. In being specific you will find the right target market and spend less on miss-matched clicks.

Playing around with your ad's content is a great way to test if your ads are getting clicks. If you use Google's AdWords you can set a few ads and see which will get clicked the most and convert to sales. Since Google will serve the ads in equal amounts it gives you time to test and figure out which ad works best.

With PPC it's not only about getting traffic to the site its' also about getting people to take action. The search engine PPC program can send tons of traffic, but what good is it if your site is a mess. When settings up PPC campaigns make sure that your site is fully functional and that users know what actions to take. If you create a winning keyword list and ad copy that drives clicks, you are on your way to make a lot of money online.

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Source by Alex P Santos

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