Category: content marketing

What You Need to Know About B2B Versus B2C Marketing

What You Need to Know About B2B Versus B2C Marketing

When it comes to strategies for your brand/business, content marketing is extremely effective and extremely necessary. The fact is that you won’t get very far without a content marketing strategy. That applies to all businesses, including business to business (B2B) and business to consumer (B2C) businesses, although your approach to content marketing will be different between the two. It is essential that you understand the differences so that you can market effectively

Embracing your target audience

When it comes to a content marketing strategy (any content marketing strategy), you need to identify and embrace your target audience before you can put any strategy in place and before you can create goals and milestones for your business. There is actually a preliminary step that you should take before you do anything else, which is that you need to determine and create the persona for your ideal target audience member.

It is important to understand exactly what a B2B and B2C business are all about and what they need.

B2B: The B2B customer is interested in acquiring a product and/or service that will enhance what that particular business is already offering. It is critical that the choice of product and/or service is an appropriate one. After all, the reputation of that business rests on that particular decision (and similar decisions like that one).

B2C: The B2C customer is looking for products and/or services that will affect that individual positively. The potential consequences of a bad choice are not far-reaching in that case. The only person who will be affected by the choice will be the person who has bought the product and/or service.

What results are you hoping to achieve from your content marketing?

Before you develop any content marketing strategy, you should define exactly what you hope to get from your efforts. You may be hoping to get more leads based on your content marketing. If you have a B2C business, you will need to make sure that everyone is aware of your brand.

You will need to make your best effort to engage those people (or, at least, a large percentage of them). After all, you not only want those people to understand how amazing and valuable your offerings are but you also want them to tell other people about your brand so that they can also become loyal to your brand as well.

Getting into the head of your customer

If you are able to figure out not that the other person wants to buy your products and/or services but also why that person wants to buy your products and/or services, you will be one step ahead. One really effective way to achieve this is with the right keywords and key phrases. If you aren’t sure what those are, you can pinpoint them (or at least get a better sense of them) by looking at what your competitors are writing.

If you have a B2B business, identifying issues that are plaguing your target audience is critical to your success. In fact, not only is identifying the issues important but coming up with a solution to the problems is even more critical to your relationship with the other person. In a B2C situation, you will need to figure out exactly what invokes an emotional reaction in the other person (or business owner).

Identifying your unique selling proposition (USP)

Every business must have a USP. It is what makes other people choose to engage with you and to eventually do business with you and to buy what you are selling. It makes other people understand clearly why they should buy from you instead of other business people. After you have identified your USP, you will want to engage people with it.

If you have a B2B business, you will need to present your solution to the problem to demonstrate to the other person why you are who he or she should buy from. If you have a B2C business, it is important for you to keep in mind that that the other person is not merely interested in valuable, educational information. He or she is also (and probably most) interested in getting something from you that will change his or her life for the better in some way.

Figuring out exactly where you are going to share your content marketing materials

Determining exactly where you are going to post your content marketing materials is as important as the quality of your content. If you have a B2B business, your content will be most effective in the form of blogs on your website, as well as syndicating the content to social media channels such as LinkedIn, SlideShare, and YouTube. If you have a B2C business, the popular social networks will probably work most effectively.

Conclusion

There many different types of businesses, some …

How Can Digital Marketing Work for Your Business?

How Can Digital Marketing Work for Your Business?

There is no question that we live in the digital world and from this perspective; it is significant that your business has magnificent presence in the digital space. Internet marketing or digital marketing is the marketing future across the world with full of advantages as compared to traditional marketing. Here are the few reasons why digital marketing is important for every business:

  1. Provides equal opportunity to all kinds of businesses.
  2. More cost effective as compared to traditional Marketing.
  3. Delivers more conversions.
  4. Helps in generating more Revenues.
  5. Facilitates interaction with targeted audience.
  6. Also caters to mobile customers.
  7. It helps in earning people trusts

All these reasons show that digital marketing or digital modes of communication are quicker, result driven and more adaptable. To optimize your business and drive conversions, it is essential to know about all the digital marketing elements, which are as follows:

SEO (Search Engine Optimization)

In the layman’s terms, SEO is a marketing discipline, which focuses on organic (non-paid) visibility on search engines. SEO is not only related to making your website or online presence better for search engines but also about making it better for people. To provide relevant results to its audience, Google regularly updates its algorithms. Because of this regular updates by Google, many experts say that their effort is futile but their results or SEO is dead. However the truth is that Google tries to filter the websites that don’t deserve to be on the top of search Engine Result Pages (SERP’s).

SEO is one of the most cost-effective strategies that will bring organic traffic to your website. So, there is no doubt in investing in SEO work.

SEM (Search Engine Marketing)

It is the most effective and comprehensive strategy to grow your business and drive more traffic to your website in an increasingly competitive market. With lots of business presence on digital platform and all of them keeping their eyes on the same, it is significant to advertise online, and SEM is one of the best ways to promote or advertise your business. It is done primarily through paid effort, which is why it is also called as Paid Search Marketing.

The SEM domain is diverse and complicated, so on the basis of the structure of your business, you may choose PPC (Pay per Click) or CPM (Cost Per-Thousand Impressions) or CPC (Cost per Click). Google Adwords (Google) and Bing ads (Yahoo) are the most popular platforms for SEM.

Content Creation

Content creation is an effective marketing method and even after the changes in Google’s algorithms like Penguin, Panda or Humming bird update, content is still the most significant metric while measuring the search results. Content can be presented in many ways, such as blogs, e-books, case studies, how to guides, question & answer articles, banners, infographics, images, news updates, videos or content for social media sites.

You can create content on any topic related to your business (if you are creative), and then skillfully link it to your business indirectly. The content should be professional and search engine optimized. It is always better to leave certain things in hands of professionals to achieve success in your business. There are many Content Writing as well as Content Marketing agencies which not only write the content in the professional way but also promote it on digital media to create brand awareness and bring traffic, which in turn convert to your customers.

SMM (Social Media Marketing)

Social Media Marketing uses social networking sites (like Facebook, Instagram, LinkedIn, Twitter, Pinterest etc.) as a tool of promoting websites and bringing traffic towards your business.

The basic goal of SMM is to engage or communicate with the users, increase brand visibility and reach more customers. Having an active Social Media Presence (engage on daily basis) has become an invaluable part to expand your reach, which as a result will build your own reputation and brand.

Mobile Marketing

The consistent use of smartphones in daily life has brought this technique of marketing. This technique would definitely give more exposure to your business as mobile has become an integral part of our life. Mobile marketing can be done in various ways. Some of them are as:

  • App-Based marketing
  • In-Game Mobile Marketing
  • SMS
  • Mobile Search Ads
  • Mobile Image ads

Email Marketing

Emailing is one of the easiest and inexpensive ways to advertise your business and products or services as compared to all other digital marketing strategies. Below are some of the reasons how email marketing can help in growth of your business:

  • Email has wider reach
  • Email delivers your communication
  • Email drives conversions
  • Email results in higher ROI(Return on Investment)
  • It is an open platform and will remain there forever

All the above reasons, shows that email marketing is the most effective marketing channel that can help you to connect with …

Maximizing Your Marketing With Data Mining & Retargeting

Maximizing Your Marketing With Data Mining & Retargeting

3 Steps to Not Fear These Marketing Techniques; Embrace Them Instead

From increasing conversations to enhancing the customer experience, all types of companies use data mining and retargeting.

They're very effective marketing techniques, but many consumers view them as creepy rather than creative.

Remember when Facebook was in the news for data mining? Cambridge Analytica created a quiz app to gain access to millions of Facebook user accounts. While both companies claim users technically grie consent by agreeing to the terms, it's accidents like these that make people afraid of data collection.

As a marketer of your own business, you need to be careful not to let data mining and retargeting scare off your target audience … let alone be afraid to use it yourself.

First Things First … What is Data Mining?

Data mining is extracting and analyzing data from a larger set of raw data.

For example, retail stores look at items a customer browsed in order to suggest related products. Mobile providers use data such as customer service interactions to predict who is likely to leave the company (known as 'churn') then target them with incentives to stay.

What is Retargeting?

Retargeting, or remarketing, is a technique to bring people who have left your website or mobile app back to it.

This is done by putting a simple Javascript code on your site and when a new visitor arrives, the code drops an anonymous browser cookie. The cookie is stored on the user's computer while they browse, allowing you to 'follow' them online and show them your ads.

Retargeting Examples:

• A tech website displays and ad for the laptop you looked at when on their site, as you move on to read your favorite blog.

• A travel site shows you limited-time discounted flights after you've left their site and moved on to shop for shoes.

By using data mining to retarget interested consumers, businesses can be ultra focused when it comes to serving their target market the most relevant ads.

Retargeted users outperform new users when it comes to engagement and likelihood of buying with the logic being if they were on the website looking at that item, they are more likely to go back and purchase if reminded of it later.

3 Steps for Successful Data Mining & Retargeting

If done correctly these marketing techniques can reduce customer acquisition costs and improve conversions and sales. You should:

1. Be targeted. You can not message everyone in the same way. If someone abandons their cart, they need different messaging than a visitor who landed on the homepage.

2. Build confidence. Whether it's making return policies clear or assuring customers you'll never share their data, generate trust.

3. Go pro. There's much more to data mining and retargeting than I can cover here. Our team can help you build an effective retargeting campaign that gets results!

Source by Susan Friesen

Ezine Advertizing: A Good Alternative When Buying Online Ads

Ezine Advertizing: A Good Alternative When Buying Online Ads

To make money – online or offline – you have to get the word out about your business opportunity. To succeed online you have to do some form of advertising, and a very cost-effective way to reach potential customers, is ezine advertizing. If you didn’t know, ezines are online newsletters, used by website owners to announce updates, share news, and generally to keep in touch and build a relationship with their visitors.

Many ezine owners let other people place ads on their newsletters that they email to their subscribers. Some of them have thousands of subscribers, so these ads have huge exposure potential and can be a good alternative to PPC ads and other forms of buying traffic.

Targeted ezine advertizing is still one of the most effective ways of online marketing. Done correctly lots of people will see your ad, and many of them will click on the link to your site. Ezines that are closest to your business will provide the best result, so obviously you should aim at placing your ads in ezines that are narrowly targeted toward your specific niche.

Ezine ads can have different placement in the newsletter, like

  • Top
  • Middle, or
  • Bottom

They often have different pricing according to the placement. They can also be of different sizes (counted by number of lines), and the price varies accordingly. Then there are Solo Ads, which is the most expensive type of ezine advertizing. As the name implies, this is an ad that is sent out “all alone” to the subscribers of the ezine. It’s a stand-alone ad, with no other content, so it’s like a special issue of an ezine highlighting your offer or promotion.

Before placing your ad in a specific ezine, it’s a good idea to subscribe to that ezine to see how it looks like. Read through a few issues to get the feel of its style to make sure it is targeted to your audience, and see how other people’s ads look like. To find ezines in your niche in which to advertise, do a Google search for your ‘keyword + ezine’, or ‘keyword + ezine advertising’ or something like that. There are lots of ezine owners selling ad space, so you shouldn’t have problems finding some.

Also, there are several ezine advertizing directories, which makes it easy for anybody to use this advertising strategy. Here are a few other points to consider when buying ezine ads:

  • The topic of the ezine must be closely related to your business
  • Use strong ad copy with a catchy headline; avoid hype
  • Weigh cost against exposure
  • Take advice from the ezine owner (who knows the audience)
  • Subscribe to the ezine to see your ad “live”
  • Shop around (or use ezine directories) to find good, relevant ezines
  • Test ads if possible (send to only a small part of the subscribers)
  • Send several ads with same offer to the same audience (follow-up ads)

It’s a well-known fact that most people need to be exposed several times to a message before they take action. An alternative to sending follow-up ezine ads to the same audience, is to create your own email list. Many readers of your ezine ad will click through to your website without buying anything. If you can get these on your email list, you can follow them up later.

To succeed in business you have to get your message out, and ezine advertizing is definitely a good alternative to other forms of advertising.

Source by Kanute Fleming

What Every Business Owner Must Know About Digital Marketing

What Every Business Owner Must Know About Digital Marketing

Digital Marketing / Internet Marketing / Online Marketing are one of the most used terms of the industry today. However, it is sadly just a bunch of jargon for most of the people who hear it and use it to convey their mind. What exactly is digital marketing and what part of it is essential for today’s business person? We’re here to break it down for you in the simplest words possible.

Online Marketing is simply marketing of your product or service onto digital platforms so as to hold onto your loyal consumers as well as increase your reach to new potential target audience swiftly.

That is it. That is what Online marketing is. There are some further questions that need attention to solve your confusion; such as:

Is digital marketing the same as social media marketing?

The answer is yes. Digital / Internet marketing is a wider concept as compared to social media marketing in the sense that, all social media platforms are available digitally i.e. via the internet. However, there are other platforms that come under digital marketing other than social media marketing.

What are the concepts and platforms of digital marketing?

The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing. This concept is called “Search Engine Marketing” or SEM.

Search Engine Marketing is marketing of your product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.

Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or SEO. Search Engine Optimization is a way of developing your website’s content in a way that allows the search engine’s algorithm to crawl and test your website efficiently. It is a way to get higher rankings in the search results on the search engine; helping us to have a better hand at SEM.

SEO is a primary necessity of any and every website owner as it helps you stand out among the sea of websites we see today.

Social Media Marketing is a concept that comprises of campaigns designed to market your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it comes to products that have a B2C segment.

There is an interesting concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple times. It can be seen as following your consumer on various platforms, websites and showing your personalized ad copy to them so as to keep reminding them about their visit to your website.

This also enables us to work on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds etc.

However, for a great digital / Internet marketing experience, a campaign needs to be developed using all the above mentioned platforms.

How is digital marketing different from traditional marketing?

Digital Marketing is cost effective in terms of better reach and results.

Internet Marketing lets you target specific audience based upon demographics, interest and devices.

Internet Marketing gives us factual data that can be statistically analysed. For instance, if a hoarding is marketing your product, you have no clue how many people saw the hoarding, read the content and actually became customers because of that hoarding. However, in Digital marketing, say we run a campaign marketing the same product, we can analyse the data produced by different marketing platforms that can show us how many people saw the product, how many actually became consumers and which consumers came via which of the used platforms. This allows us to find glitches in our campaign and work on it to make it even more action driven.

But then should traditional marketing be stopped completely?

Of course not! Traditional marketing, in fact, paired with digital marketing can give results superior than just traditional or digital marketing.

However, one thing that people mistake about digital marketing is that it can be done for free. It is true to an extent; however, to get the best results, digital marketing needs to have an independent budget. Money must be set aside to be able to exploit all the opportunities that digital marketing has to offer to your business and its glorious future.

Source by Vinod Mohite

Advantages of Healthcare IT Solutions

Advantages of Healthcare IT Solutions

The healthcare industry has grown massively in the last decade. This sector continues to be dynamic in both policies and data. Therefore traditional means of managing this massive data is simply impossible.

Today, it is mandatory for all healthcare institutions to partner with Healthcare IT Solution providers to create a transparent and reliable platform that is patient-centric. IT companies provide solutions that are easy to implement. These solutions are also compatible with the changing nature of the policies in the healthcare sector.

The benefits of a good healthcare system are many. These solutions are beneficial to the payers, providers, care management organizations, pharmas and also government health organizations.

The advantages of Healthcare IT solutions include:

· An interactive platform for payers and providers: The interactions between the healthcare providers and the payers are transparent and simplified. Benefits coordination, alerts, notifications, appointment scheduling, digitization of medical records and other features allow a better relationship between the healthcare provider and the patient.

· Easy integration with Third Party Data Management Systems: Information exchange becomes simple with solutions that allow integration with Third Party Health Care record systems and also Health Exchanges. With this facility, support is provided for Remote Health Monitoring as well as Home Based Care.

· Mobility: With the digitization of data, mobility is extremely important. Healthcare IT solutions allow easy integration with m-health and health devices.

· Easy access to data: A dedicated Health Cloud provides a secure system for data and content management. Enrollees gain access to several health care services across the globe while complete security of all data is ensured. The built-in Health Risk Assessment and Diagnosis Decision Support system along with several other Health tools makes healthcare more effective and reliable.

· Faster processes: Exchange of data is much faster. In addition to that, processes like claims management and payments become sooner with the digitization of all the data and third-party integration.

· Fraud management: By easing the processes of payments and claims management, frauds are averted. Real-time transactions also allow detection of any real-time fraud immediately.

· Patient Centric Platforms: These IT healthcare solutions are patient-centric. This means that the data is provided by the patient to ensure better community presence and engagement.

There is an option of several novel technologies such as video conferencing and telemedicine services. With this, the vast healthcare industry becomes better connected. The result of this is better communication between several health care providers, accurate healthcare solutions based on the reports of each individual and also a more open relationship between the payer and the provider.

Source by Carlodanie Jenne

Track Your Advertising With Call Tracking

Track Your Advertising With Call Tracking

Advertising is one of the most important tools in business these days. With the help of advertising you can reach out to your prospective customers. One of the benefits of advertising is that you can reach out to a lot of customers at the same time. When you decide to advertise about your company you should consider certain things.

Advertising tracking is one of the most important ways to monitor the performance of your company. You can take the decisions regarding your advertisement only if you track them properly.

Without you find out the results you would not be able to take proper decisions to promote your product service. If you do not track your advertisements properly then you are simply wasting your money as well as time.

There are various tools available these days which can be used for the tracking. You may be aware of call tracking which is one of the most popular tools available these days. You can track your advertising with the help of this tool.

This software has been doing the round since the nineties and has been gaining popularity quite quickly due to the wonderful service it offers. If you own a business then it's quite important to advertise for it. You should also find out ways to track your ROI so that it helps you company to make more profit.

The call tracking software can provide a company with necessary statistics so that they can invest properly and wisely and the end of the day it can increase their profit. With the help of this tool you can retrieve lots of information with just a single click.

You can redeem the customer's name, advertising source and phone number. You will also have access to the pre recorded calls. Once you create an account you are provided with a toll free number for all the advertising campaigns. This tool will track as well as record each and every call made from the website.

To track your advertisement you can track the calls through various companies which offer these services. Ad tracking will help you monitor the performance of your brand in the current market conditions.

Ad tracking is one of the best ways to make sure that your works are being rewarded. There are lots of people who have different kinds of questions in their mind regarding the tracking of calls. They are interested to know whether this tool can help the company make lots of money.

The answer is actually yes. A company which has more than one advertising campaigns must always use this tool to find out the return on investment. With the help of the internet, tracking has become easy these days.

To track your advertising you need to make sure that the calls are answered correctly and also make sure that the system does not miss any kind of emails. If you choose the best company for tracking your ads then you will also get analytics and reports about the advertising campaign of your company.

Source by Silas Reed

Global Market Research

Global Market Research

Global marketing has become a fact of life. Local companies are affected by global ones, understanding the global market is a must. Firms are going beyond geographical geographical boundaries to take advantage of resources they do not have in their countries. Understanding these diverse markets is a must and it is done through global market analysis. Conducting research in these countries is hard, so it is better to get research done by a local firm. Marketing and research go hand in hand now, previously the market analysis department did not have a say in decision making but now, and they play a major role. They help in predicting trends in the market.

Importance of Market Research

Market research is very important; it helps companies to tailor their messages to their targeted audience and helps the organization to perform better. Research can measure the reputation of a company among consumers, governmental officials and the academic community. Mathematical models are used to estimate the failure or success of a product. Research helps in getting consumer reaction to products that are already being sold by the company or even a product that is at a conceptual stage. Research can tell a marketing company what flavor or color the appearances most to the consumer. Target audiences can be set accurately and positioned in the right market. Research can prove whether your advertisement communicates what it was intended to be.

The major steps involved in market research are:

• Defining the market research problem
• Formulation of Research design
• Analysis of secondary data
• Development of a questionnaire
• Collection of primary data
• Data Analysis
• Preparation and Presentation of report

Phases of Global Market Research

These is in general for global market analysis with more steps. International Marketing Research design has 5 major phases

• Phase 1: Deciding whether to internationalise- Assessing the demand for the company's products or services
• Phase 2: Deciding on markets to enter- Understanding their local competition and the potential of the product
• Phase 3: Market entry strategies- Understanding the competitors strategy
• Phase 4: Designing the international marketing mix, the 7 Ps- Understanding the behavior of the consumer, SWOT analysis, and deciding on the media mix
• Phase 5: Implementation of plan in international market- Final implementation and analysis of performance.

Acquiring secondary data is a must; this gives a clear background as to how the process of research takes place. Other companies would have also done market research in these global markets. By reading these works of market researchers can design their analysis work. At the end of the research work, companies usually list out the drawbacks of the research or the challenges that are faced during the implementation phase.

Primary research must be done when the agency is not able to acquire enough or reliable information. Collecting primary data takes more time and money consuming. Designing a primary data collection is a must and the right collection technique to collect data. Some of the popular methods of data collection for global market analysis include:

• Observational and Tracking Methods
• Focus Group Interviews
• In-depth interviews
• Action Research
• Survey and Questionnaires
• Experiment
• Psychological or Psychographic approach 2

Global market analysis is very important and companies that have knowledge about global markets must be selected, so that data obtained is accurate. Market research allows marketing agencies to tailor their message or product accurately in the right country at the right time. Geographic boundaries have more differences, in terms of weather, culture, religion and language. The product or service should be positioned in a market where it is profitable.

Source by Rodney Smith Wincaster

Get Your Emails Noticed

Get Your Emails Noticed

I would like to share with you a very simple tip to get your emails noticed. This simple tip will make your emails stand out in your mail recipients inbox from the dozens of other emails they receive. Even more it only it only takes a few minutes to do.

Have you noticed that in your inbox all the emails are lined up and you have to scroll through them to find the name of the sender you are looking for. This can be quite a task if you have dozens of unread emails. Some send names names in capital letters and some are just listed with the senders email address. The effect is still the same, they all appear in a long list and there is nothing that really sets them apart. If you have deleted the message it can be an even greater task looking through many pages of deleted emails.

When you send an email your recipient has the same problem. What will set your message apart. If your business depends on getting your emails noticed them this little tip can make all the difference in converting a prospect into a customer.

If you use one of the many email programs on your PC you will already have the solution at hand. Not only that but it will only take only a few minutes to set up and get your emails noticed.

Here's how to do it. Click on the Email menu on your PC. Scroll down to the Internet Accounts menu. On Windows Mail and Outlook it is found under the Tools menu. On Windows Live it is found under the Accounts menu.

Then click on the Properties menu. Go to the User Information tab. In the Username box will be the name that will appear in your recipients inbox. Here is the simple trick to get your emails noticed. Just insert a couple of asterisks or dashes before and after your name so it looks like this ** Jonathan Bruce Jarvis **. Then save the changes you have made by clicking Apply and OK.

Test it by sending an email to yourself and you will see that your name will be offset from the rest of the messages in your inbox and the dashes will give your name extra emphasis. You can experiment by using different symbols such as stars or dollar signs. A good source different symbols to insert can be found by accessing the special characters section on your PC.

Source by Jonathan Bruce Jarvis

3 Strategies To Help Boost The Conversion Rates Of Your Facebook Ad Campaigns

3 Strategies To Help Boost The Conversion Rates Of Your Facebook Ad Campaigns

As far as social networking sites are concerned, there are no other social networking sites on the Internet that have as many active users as compared to Facebook. For your information, there are currently more than 500 million active users (and counting) on ​​Facebook worldwide!

Most people (both young and old) make use of Facebook to find old friends and gain new ones, connect with family members and like-minded people (who share the same hobbies and interests as them), share information, photos and videos, as well as links to interesting sites.

Marketers and businesses have also tap on the fast-moving Facebook bandwagon as a means of expanding their businesses and profits by connecting and marketing with prospective customers here in Facebook.

One of the most effective tools in Facebook that marketers and businesses can make use of to generate massive profits fast is the use of Facebook ads, where you create demographic-targeted ad campaigns.

Facebook advertising is getting increasingly popular with marketers and businesses primarily due to the fact that they can drive massive volumes of traffic to their sites, as well as generate sales, paying only pennies per click.

In this article, I am going to share with you a total of 3 strategies that you can use to boost the conversion rates of your Facebook ad campaigns, all of which are capable of generating you even more cash that ever before.

1. Make Sure Your Ad Is Eye Catchy

Before your targeted audiences can even click on your ad, they must take notice of it.

Therefore, you need to make sure your ad contains catchy words and some graphic (that relates to the ad text), since this combination has turned out to be more appealing to users than an ad consisting of just text or just a photo.

2. Make Sure You Deliver Your Promise In The Destination Website

If, in your ad text, for example, you tell them that they will discover a proven secret that will allow them to drop 30 lbs in weight within the next 24 hours, make sure that you have this piece of information available in your destination website . Otherwise, you risk your intended audience reporting to Facebook's ad editorial team that your ad is appropriate.

Therefore, when crafting your ad text, you must always make sure that, in the destination website (where you lead your targeted audience to after they click on it), it contains the information that you have "promised" them in the ad text.

3. Targeting The Right Group Of People

As Facebook advertising displays ads based on demographics (of their users which you want your ad to appear) instead of keyword phrases, you must make sure that, before you create your ad campaign, you have already done a thorough research to find out the demographics of your intended audiences.

Targeting the wrong demographics will result in you not seeing any kind of results in your Facebook advertising campaigns.

Source by Jun Yuan Lim

Top Ways to Monetize Your Blog

Top Ways to Monetize Your Blog

If you have a successful blog with a lot of subscribers who look forward to your high quality content – or if your blog is shared frequently via social media – then making money with your blog is a reliably simple process.

Here are some fast and easy ways to make money with your existing blog:

# 1: Promote Affiliate Products

Within your blog's content, you can reference affiliate products that you promote. These can be promoted either within the content itself, or as the focal point of the blog posting, such as product review or an endorsement.

# 2: Click-Per-Action Offers

Click-Per-Action, or CPA, is when you get paid by a third party when visitors to your blog or website take a particular action, such as giving you their email address. There are many CPA networks you can go to find CPA offers you can include in our blog.

Some CPA networks offer payouts of just a few cents for every blog reader you get to click through to the offer while others can pay multiple dollars per click-through. The offers can be related directly to the content of your blog or entirely unrelated.

# 3: Brand Placement

When you promote a particular brand or product within your blog, this is known as brand placement. If you have a lot of loyal subscribers, have a reputation as an expert in your field, or have a very popular that is frequently cited in the media, many advertisers will pay to be associated with your blog.

Usually, companies will approach the blogs or websites they want to place their brand or products in. But nothing prevails you from approaching companies and offering to promote their brands within our blog's content, especially if your blog is already popular.

# 4: Add a Mailing List / Newsletter Opt-In Form

Add a mailing list / newsletter opt-in form to your blog. When people sign up, use the subscriber list to promote products and services or sell the list to other bloggers or Internet marketers.

Every online business wants access to large, highly targeted email lists. When you have the addresses of people who have proven to be interested in your niche, all you need to do is use your autoresponder to manage an email marketing campaign to promote your own products or services or those of other marketers.

# 5: Sell Display Advertising

If your blog is self-hosted, you can sell as much display advertising you want and keep all the profits for yourself. What you can charge for ads depends on how many regular subscribers you have and on your reputation as a blogger

Ads can be placed the ads at the top, in the margins, or at the bottom of your blog page. You can charge advertisers per impression – in other words, a set amount per 1,000 viewers of your blog – or you can charge a fixed rate for an entire month.

# 6: In-Text Advertising

Another type of ad you can sell on a self-hosted blog is in-text advertising. Links are placed inside your text and come with a double underline to differentiate them from normal links. When a user rolls the mouse over the link, a pop-up ad will appear that leads viewers to your advertiser's web page or offer.

Writing blogs to share your specialized knowledge with other people is fun and rewarding. But there's no reason you should not make money at the same time, especially given all the hard work and effort that goes into producing, promoting and distributing a high-quality, informative blog.

Source by Sohan Miah

Internet Marketing 101: Online Marketing for Small Business

Internet Marketing 101: Online Marketing for Small Business

Introduction

You own a small business. Do you need a website? An Internet presence can be a necessity or a resource-draining boondoggle, depending on your business and your target audience. You shouldn’t build or maintain a website simply because “everyone else has one.” However, even if you own a one-person services company and get all the business you can handle through word of mouth, you can still create an online presence with a minimum of time and expense.

If and when you do develop a business website, you’ll need to make some kind of investment in Internet-based marketing. Consumers increasingly and overwhelmingly use the Internet to research and buy goods and services. This means the competition is robust, and if your site doesn’t announce its presence it will simply sit and gather (virtual) dust in some computer’s memory.

If you’ve convinced yourself that you need to enter the web marketing arena, the following report provides a fundamental primer on the most widely used tactics for both paid and free Internet advertising. Just remember that each of the topics introduced here is complex enough that there are entire books written about them, so if something appeals to you do some additional research before jumping in.

Before You Start

There are two main questions you must ask yourself before starting any marketing efforts, whether on- or offline: “Who is my audience?” and “What are my objectives?”

Audience

The audience for most business marketing activities is obviously past, present, and future customers. However, as in traditional advertising and marketing, it helps to narrow down who you are trying to reach, segmenting your market by age, geography, gender, interests, occupation. Certain methods of Internet marketing, such as pay-per-click ads, allow you to target your customers based on this type of segmentation.

Objectives

We can assume that the overall objective of most marketing is to sell products and/or services, but you may have additional objectives for online marketing. These related objectives will hopefully end up driving increased sales, but they can be more subtle than simply asking customers to buy right now. For example, your online marketing plan might include goals such as these:

  • Support and increase visibility of your company’s brand.
  • Improve search engine rankings.
  • Offer reference information related to your business sector.
  • Increase number of registered users or newsletter subscribers.
  • Drive traffic to your company website.

After defining your audience and marketing goals, you can begin to formulate an Internet marketing strategy and tactics. When getting into online marketing, it is important that you maintain brand consistency. Build on the reputation that you have already established. Your on-line presence should mirror that of your “brick and mortar” presence. Use the same logo and tagline so that people will understand that you are the same company. Having an online presence is a way to build on what you have already accomplished.

In the remainder of this report we’ll look at the most common ways you can use the Internet to deliver your message and start increasing your sales.

Table of Contents

websites

E-Mail

Newsletters

Other Announcements

Search Engine Marketing and Display Advertising

Search Engine Optimization (SEO)

Pay-per-Click (PPC)

Display Advertising

Social Media and Networking

Decide: Who, What, Where, When, and Why?

YouTube, Facebook, Pinterest, Etc.

Twitter

Blogs

Forums & Discussion Groups

Article Placement / E-Zines

Other Internet Marketing Outlets

Wikipedia

Directories

websites

We won’t get into the vast topic of how to build and manage a website, but if you aim to use the techniques described below, it is nearly essential to have one. Most of your marketing efforts will have a “call to action” that involves your audience visiting your website to research products or services, find contact information, sign up for a newsletter, or place an online order. Whatever you are asking people to do in your online promotions, make sure the website allows them to easily complete that task. One other vital component of any business website is an analytics program (Google offers a fairly robust application free of charge), so you can track how well your marketing efforts are working and calculate the return on your advertising investment (ROI).

How can you develop an online presence at little or no cost? There are several companies that offer free site building tools and hosting services. If you go this route, select a company that has a proven track record, so your hard work isn’t wasted when the company goes out of business or suspends the service. A couple of reliable options are Google Sites and Yola. If you have any money in your budget at all, you should probably just spend the less than $100 per year it takes to buy a personalized domain name (for example, “mybusiness.com”) and a Web hosting service. Another potential option, depending on your business and …

Top Business Coach Teaches You How To Plan Your Growth

Top Business Coach Teaches You How To Plan Your Growth

Have you ever noticed that the ‘unsuccessful’ business owners seem to be always working – yet never really get anywhere?

And they may seem to be frayed around the edges and noticeably tired?

And they seem to be surprised when the BAS statements and payments are due. Surprised when their staff leaves them, or they never have any money when big bills are due…

And at tax time they are surprised at the amount of tax they have to pay?

And they are constantly wondering why if they ‘made so much profit’ why it isn’t in my bank account?

These type of business people go on to blame the tax man, the government, or the economy for their worsening business.

On the contrary… have you noticed that successful business owners always seem to be in control? Seem to be calm and focused. And prepared for any thing that may ‘come up’.

To them business isn’t a surprise any more.

Why is this?

And how do they do it?

Because they have prepared for it.

Yes – that’s right, they have prepared for it.

Super Successful business owners plan their business growth. They prepare months, quarters and even years in advance.

They have sat down with their external and internal people and planned to grow their business. They have planned to deal with staff leaving, changes in market conditions, fires, burglaries, recessions and even loss of life.

Great business owners – know, understand and address all the facets of their business when they are planning – and executing and monitoring their business growth.

Yet for the average business owner out there – planning is a four letter word!

The average business owner asks me…

How can you plan in your business they ask?

How can you know what’s going to happen? They say without wanting an answer.

To me, that’s the best thing about business.

It’s the ultimate form of being an artist.

You get to create your life and your lifestyle – by creating a business.

You start with a blank canvas – and create a business and a lifestyle.

The better you are as an artist – the better your painting.

The better you are as a business owner – the better your business is – and the better your lifestyle is!

So why then do most business owners refuse or neglect to plan their business growth?

Well, planning usually doesn’t happen for most business owners because they don’t see it as a priority.

In my experience I’ve observed that this can happen for a number of reasons. The biggest one I feel is responsible for most poor business owners not planning – is because of a lack of faith.

Most business owners don’t have faith that their business will go onto grow to achieve their plan. So they deem planning a waste of time.

After all, why do it if it’s not going to work?

Well, think about it a differently… if it does work – would you do it?

Because I can show you how to do it so it works – and it works gangbusters. I have business owners that can attest to it.

In fact, after a while you get so good at growing your business that you EXCEED your growth plan predictions… would you like to exceed you predictions?

Would you be happy if in just a matter of weeks you can save tens of thousands of dollars that immediately give you tens of thousands of extra profit?

Would you be happy if in just a matter of months you could reduce your working hours in your business to just 25 hours per week?

Would you be happy if in just a matter of months you could roll out a marketing plan that nets you another couple of hundred thousand dollars in net profit?

Well I see it, and am indeed part of all of these situations all the time.

And so can you. When you start planning your growth.

I’ve found that most business owners don’t plan because they also lack the faith that they can control the growth of their business.

So they keep in ‘survival’ mode by just doing what needs to be done on a day to day, week to week basis. They almost take pride in surviving.

Yet the turning point comes when the business owner starts planning for success, and planning for growth. Because that’s when they have the faith that their business will grow – and almost as importantly – they feel that they can ‘control’ the growth.

Plus they also know the tools and the strategies that will help them grow. So they look forward to planning.

You see by planning the growth and the possible upset’s that you may face along the way – you …

Marketing Tools Are Worthless Not Using This Strategy

Marketing Tools Are Worthless Not Using This Strategy

Marketing your MLM online gives great leverage in reaching the masses. Using every marketing tool conceivable, you direct traffic to your website or capture pages in hopes of generating leads. In the process of leading the visitors for their leads, have you ever given a thought if you are polite in asking permission to participate in your sales process?

A common scenario online, browsing innocently, you come across an eye-catching headline, "Stop Struggling in MLM, Learn This Technique to Generate Free Leads 24/7 Online". Intrigued, you click on it and instantly you are directed to a seemingly long, professional sales page showing the various reasons and benefits why you should buy this never-before-seen, automated lead generating system.

Skimming through the benefits, it got your attention for awhile, and further skipping a few lines, you decide to … Click Out. But * WAIT *, Press CANCEL now to get this special gift, or Press OK to continue leaving.

You press OK, and * WAIT *, stay on this page to get a special $ 10 discount, 3 spots left! But enough already right? In your head might just be, "GET ME OUT!" …

If that rings a bell, my point exactly.

If you are marketing your MLM online, the latest marketing tools do not matter if you are not focusing on seeking your visitor's permission. A permission to connect with them and possibly build a relationship.

Why the emphasis on permission?

Because it builds a foundation of trust and a prospect of future dealings. Is not that what our MLM business are built upon? In any opt-in form, we are telling to our visitors, "I want to be in touch". If your reason behind getting their names and emails are unclear, it might be hard for them to proceed.

First, let's have a look at your website in general. Do you focus in giving value to your visitors? Or is it bombarded by countless banners and signs saying, "Buy Me! Buy Me!".

The most effective way to gain permission is when you offer something of a high perceived value in exchange for their details. It could be in a form of a report, eBook or an interview with an expert you give away for FREE in appreciation of their support. With them having everything to gain from your offer, permission is granted and a bridge is built.

Offering a clear social interaction on your website also creates a trusting environment for your visitors. By encouraging feedback in a comments box, or a Facebook Like button, for example, would further build transparency and trust from your * direct * request of their opinions. People love to be sociable, encourage that and you gain permission.

Allow more variety in connecting with your audience. Place social profiles to connect with them, provide updates on RSS feed or podcasts, just be open to these options. People absorb things differently depending on circumstances and by limiting only one interaction may not motivate some people to participate. In offering variations, you increase your chances in seeking permission.

If your objective in marketing online is to attain a new lead, always lead your efforts by providing value to your visitors. Never be distracted with the new marketing tool hype and be consistent in marketing your business with permission. With this objective in mind, your list would grow.

Source by Syazril Izmal

How Business Cards Can Help In Advertising/Marketing

How Business Cards Can Help In Advertising/Marketing

The modern business environment is increasingly challenging. Companies are now forced to become more innovative to stay afloat in a highly competitive landscape. With a globalized marketplace, competition is stiffer and this comes against a backdrop of increased cost of operations. As an entrepreneur, you have to think outside the box when building your advertising strategy.

Which techniques do you use to be more effective? While digital marketing tools are all the rage, recent studies have shown that business cards still remain a versatile advertising strategy even in the contemporary world of commerce. This is a tool that helps connect easily with new prospects. If you have been wondering whether this tool still retains any importance in your advertising strategy, keep reading.

Advantages of Using a Business Card

Some of the reasons to invest in this old school advertising technique include:

  1. It is a personal method of swapping contacts and hence it is more effective than digital techniques. Through eye contact and actual engagement, you have a better chance of creating a new relationship.
  2. This is an effective direct marketing tool: Compared to other methods such as email and paid ads, a well-designed business card is part of direct marketing strategy. An in-person meeting and exchange of information leads to success.
  3. Continued marketing: Even after parting with a prospective lead, your information will be easy to share and will continue promoting your brand. It can be exchanged or stored for future reference.
  4. First impressions: If you want to make a good impression with your leads, then talk to an established printing products company in your city.

Getting the Most Out of a Business Card

There is only so much you can achieve by sharing your company’s information on a printed format. Therefore, to get the most out of this promotional tool, consider the following:

  • Add a logo and tagline for more effectiveness and easier identification.
  • Name and job title for credibility.
  • Make sure there is direct contact information for easier communication.
  • Add your website and send them to a relevant page.
  • Add social media profiles for faster connection.
  • Avoid cluttering a lot of information and instead use white space so that important information is read easily.
  • Leverage creativity such that your presentation stands out and catches the eye instantly.

Of course you must have received many business cards, many of which ended up in the waste basket. To avoid the same fate for your printed promotional materials, make sure you give it a purpose. You can also use a QR code to track its effectiveness. By supporting a worthy cause in your community and showing it on a printed product, you will easily captivate the attention of prospective leads.

When handing it out, ensure that the occasion is memorable. The recipient will remember it later and pull it out to read further. Go on and contact a reputable printer in your city to start leveraging this important advertising technique.

Source by Haider Haji

A Quick Content Marketing Strategy That Works

A Quick Content Marketing Strategy That Works

If you are just starting out in business (or if you have never done anything for your business online), developing your content marketing strategy does not need to be an awful experience. It does not have to be arduous and it does not have to be extremely time-consuming.

Using content marketing guidelines that are quick and easy
As you are thinking about your content marketing strategy, you need to devote a reasonable amount of time to creating it. Of course, you will spend subsequent time on making it work and on keeping it fresh. It is also important to always have the big picture in your mind at all times. There is no doubt that developing a content marketing strategy can take up a lot of your time and energy if you do not go about it in the most efficient, more sensible way possible.

You can eliminate the stress of creating your content marketing strategy
The first thing that you need to realize is that you do not need to handle everything on your own. You can get support from other people who you trust. A good approach is to devote an hour at a time to developing your strategy. That includes the work that you do yourself as well as the discussions that you have with other people who are working with you to develop that strategy.

Considering that there will probably be a lot of moving parts in your content marketing strategy, a checklist may help you a great deal. If you have a thorough checklist, you will probably not allow anything important to fall through the cracks. That is critical to your success. Additionally, you should keep in mind that everything that you do should be written down. You will need to revisit whatever you write and it will make it easier for you down the road. After all, you want your strategy to not only exist but you also want it to be effective.

Your content strategy is critical but it does not need to be painful.

How will you use that hour
Remember that the hour that you have designated will not be enough to create and effective content marketing strategy from start to finish. However, it will be enough to set the process in motion and to lay the foundation for what you will do later on. In that first hour, you will put all of the players exactly where you want them to be. You will also get them to completely agree to your plan and to commit to being a part of it. Those are critical pieces to the puzzle.

Of course, another part of that is the idea that you want those other people to be as passionate about your business as you are and, hopefully, that will be the case. You can get help from the other players as far as wiring out the details; however, you also need to come prepared when you first sit down to propose the strategy that you want to execute. The following are the steps that you will want to take to lay that extremely important foundation.

  • Define the goals of your business: You will need to state exactly how you hope your business will benefit from your strategy. Remember not to take too much time for this part of the discussion. It should be a simple statement.
  • Let everyone know exactly what you hope to accomplish with the content that you share with other people: It is very important that you understand that your content is a tool. Granted, it is a powerful tool that can really help your business to accomplish a great deal. However, it is still a tool. As you are engaging the people you want to work with you, you may want to open up the discussion by posing some important questions, such as how you can (collectively) accomplish the goals that you have set up and what your content needs to accomplish to make that happen.
  • Discuss your target audience in detail: Not only do you need to identify your target audience but you need to know them as intimately as you possibly can. That means that you need to have information such as, where they live, what issues are they experiencing that you can help them to solve, how likely are they to become loyal customers to your business, etc.
  • Know exactly who your competition is: It is important to embrace your competitors. You will not be doing your business (or you) and good by sitting in the dark and convincing yourself that you do not have any competition. That is just plain naive and it is a sure way for your business to fail.
  • Discuss the content that you think will be the most effective:
Business Email Service Providers Are Preferred by Corporate

Business Email Service Providers Are Preferred by Corporate

The traditional marketing ideas are making way for the new online methods of marketing. The reason for this transformation is based on the fact that most of the companies have achieved a high level of growth through online marketing and this growth has been achieved at a very fast rate. The pace of online marketing can not be matched by the traditional methods of marketing. Thus the corporate world prefers to opt for the online mode of marketing. Big and small companies all look for first rate e-mail service providers that gives web based ideas for marketing that would help them take their business to a much higher level. Web based marketing technique is not a one faceted but there are a number of sides to it. However, among all the elements and sections of the online technique of marketing, email marketing is most popular.

The clients who are targeted and those who are interested have the highest probability of responding when the online marketing method is used for interacting with them for developing and promoting the business. The major reason for the popularity of corporate email services in the present world of business is definitely the high probability of interaction with the clients of the company. The need to send bulk emails, which have been drafted in a very interesting manner such that it can draw the attention of the people, to clients selected by the company is sufficed by the business email service providers. The companies are able to promote in a robust manner and achieve huge development at a very fast pace through corporate email services.

There are several well known firms that are backed with high skilled man and advanced tech resources that and they are corporate sector's business e-mail service providers. The manpower and technology is intelligently intertwined to work for providing a high level of satisfaction to the clients. The firms offer a high rate of customer satisfaction by providing the clients with online promotional offers that are effective for the business along with interestfully formatted business emails.

The e-mail service providers dispatch emails after designing them to the company's selected group of clients who intend to develop business through the online mode. The corporate emails which are sent to the customers are informative and in some cases even introductory. All the information that the clients seek for such as the unique characteristics of the company, the latest services on offer, etc. are provided by these emails. The customers who the company targets and sends the email to, also get access to the contacts of the company and through this the clients themselves can also carry out a check about the unique offers that the company claims to provide. The genuineness of the company can also be verified with the help of these business emails. As far as online marketing technique is concerned there are several areas which have not yet been explored and thus the corporate sector employ professionals who can actually tap all the field of marketing through the online mode to gain great success in business.

Source by Arun Kumar Maheshwari

Realtors Market Your Home

Realtors Market Your Home

If you are having trouble selling your home on your own, then getting a real estate agent involved is always going to be your best choice. Not only are they trained on real estate specific marketing skills, but they have access to all the useful outlets that will help sell your home faster. Here are a few ways a realtor can help market your home and why they are beneficial service.

The first thing a realtor will do is set you up with a sharp sign to post in your yard. Putting a sign in the yard is the most common way to market your home. Prior to getting a sign you need to do some paper work. This is just going to be general things like listing different features and information on the house. For example, for flyers about the house you will want to list bedrooms, bathrooms, amenities, square footage, price, move in date, and any other selling features. A real estate agent will also assist you with getting pictures for your flyers. They will give these paper advertisements to potential buyers and give you the option to place a stack of them in an attachment to your yard sign.

Your real estate agent will use the same information and pictures used in your flyers to then market your place online and in other forms of media like home buying magazines. Marketing online has become one of the most popular and beneficial ways to list a property. It gives the widest span of people access to your listing and is not limited to just those that pick up a magazine, newspaper, or flyer from your for sign. The internet gives potential buyers that are moving from long distances and opportunity to see your listing. There are many different sites that your real estate agent can list your home on, including private listings that only a realtor has access to.

If you are in a time budget, then a realtor will definitely help you make your window. One service they can do is make you a featured listing. This will draw the most immediate attention to your home for sale.

It is smart to find a realtor when you are ready to sell your home. Not only are they going to be passionate about selling your home, but they will help you get the most for your property and in the shortest amount of time.

Source by Paul A Buchanan

How to Find Keywords For Your PPV Traffic Campaigns

How to Find Keywords For Your PPV Traffic Campaigns

How do you make the most of your PPV traffic campaign? First you need lots of relevant keywords. Notice I said “relevant.” You want targeted traffic not any traffic.

I suggest you use the free Google keyword tool to develop a large targeted keyword list. You can have as many keywords as you like.

Remember, your ad will pop up when people type in the keyword. You want a large list but a large relevant list.

You do not need to worry about Google slaps or page quality scores with PPV traffic. (What a relief!) Just give us a list of as many relevant keywords as you can find and we will send the targeted traffic for just 1 cent per view of your website!

So for PPV campaigns you can use both the website addresses of related websites as keywords and actual keywords to trigger your advertising. The larger and more targeted the list of keywords you can develop the better chances you will have for a successful campaign.

You should not only develop a list of keywords but also a list of relevant websites addresses that you can use to trigger PPV ads.

How would like your ad to appear every time visitors went to your competitor’s websites?

This would be about the most targeted advertising you could find.

The real pros of PPV traffic do not use typical keywords to trigger their ads they use the website URLs of related and competitive websites as their keywords.

For examples if you are selling dog food you could submit the following URLs as keywords:

“petfooddirect.com”

“doggiefood.com”

“dogfoodproject.com”

“iams.com”

“dogfoodanalysis.com”

“petnetdirect.com”

“dogfoodproject.com”

“petco.com”

“dogfoodanalysis.com”

“terrificpets.com”

“purina.com”

“petfooddirect.com”

“dog.com”

These are all websites which are very popular in the dog food niche. You could even do research and find popular dog food forums, blogs and develop a list of hundreds of targeted popular websites in your niche.

So once you submit these website addresses as your keywords whenever anyone types any of these URLs into their browser YOUR PPV ad will appear.

So imagine you have hundreds, maybe thousands of targeted website addresses submitted as your keywords. Once you submit these urls as your keywords every time a user types any of these website addresses in their browswer they will see your ad.

This is highly targeted traffic. Considering that PPV traffic can cost you only 1 cent per view compared to maybe $1. per view with pay per click this is a tremendous value.

You should definitely manually search for quality websites in your niche that you can use to trigger your ads. There is also some free software called PPVsniper that you can use to expand your list of targeted URLs even further.

Source by Matthew P Meyer

Digital Marketing Training

Digital Marketing Training

Hearing a lot of buzz about Digital Marketing? Wondering what’s all the hype about? Read on!

As the digital marketing field continues to grow at a rapid pace, marketers are springing with new opportunities. A Digital Marketing Training Course has been created keeping in mind current industry standards. It is an initiative designed to educate students and professors in the field of Digital Marketing. A certification from Google is the best way to make your CV stand out. It will portray you’ve got genuine digital skills, and that you are motivated to work in today’s business world.

Digital marketing promotes both products and services using digital technologies, like Internet, mobile phones and many other digital mediums. Students that complete the course and get certified will have skills learned that help them shape their strategy for the competition.

Here are few kinds of marketing techniques by which promoting takes place – Your website, Blog posts, eBooks and white papers, Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.), Earned online coverage (PR, social media, and reviews), Online brochures, Branding assets like logos, fonts, etc.

Here are some tactics used Search Engine Optimization (SEO), Content Marketing, Inbound Marketing, Social Media Marketing, Pay-Per-Click (PPC), Affiliate Marketing, Native Advertising, Marketing Automation, Email Marketing. The best part about Digital marketing training is that it can work for any business in any industry regardless of what companies are selling, marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content.

There’s approximately 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. This provides those studying digital-marketing course with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply. Always a good move. Rarely a week goes by without a new onslaught of digital Marketing jobs announced for multinationals and national brands.

Digital-Marketing training is “Evergreen” career choice. The marketing, technology is constantly evolving, hence need for re-skilling is must these days. Churn your future with an impressive digital job.

Search Engines

Since most people enter the web using a search engine, knowing how it works and knowing how to make oneself visible through a search engine is paramount. Through search engine marketing you can create a brand presence, or make a sale, or get a customer lead that can later be closed through direct marketing channels.

Knowing all options that are possible for branding and marketing through search engines is necessary to be a good promoter for a company.

There are 5 strategies for search engine marketing.

Search Engine Optimization (SEO)

Pay-Per-Click (PPC)

Contextually Targeted Text Ads

Paid Inclusion and

Digital Asset Optimization

Companies that use SEO and PPC are the highest.

Facebook and other Social Media Marketing

One must understand the complex dynamics of people interaction on social media. People interact with a brand while on social media either by seeing an advertisement, or Facebook page, or a picture etc. and they comment on the product or share or give feedback to other friends and relatives. Cashing in on this social presence is a part of digital marketing.

Email Marketing

Giving a consumer an option to receive emails about the product, discounts, offers and events. They must be relevant and interesting and motivate the consumer to go to the business website or buy.

Website

Building a website with a logical hierarchy in its navigation based on the goal of the website is an important skill to acquire. Website can be of HTML, PHP or WordPress depending on our interest.

Mobile Media

Since most of our population spends more time on mobile phones than on desktops and computers one must learn how to adapt ads, webpages and social media images to the mobile phone.

Many companies have a mobile app for purchase of product and that too falls under the purview of digital marketing.

To be an expert in the field of digital marketing one must have knowledge on how to bring together a campaign on all platforms simultaneously. Knowing how to link email to Facebook, Instagram, tweeter and your web page.

Digital Marketing is a huge and exciting field that is progressing fast. Companies are forever on a quest to find skilled digital media personnel to help grow their business. This is the only way businesses can stay ahead of their competition.

Source by Johny Benfy

The Role of Online Marketing for Small Business

The Role of Online Marketing for Small Business

Small businesses may feel that they need to be more limited, and more prudent with their resources. However, it is more important for the small businesses to make themselves more visible and give themselves a voice. While several of the different media that are available may prove rather expensive for them, online marketing is among the most economical and effective ways for small businesses to promote themselves. Here is the role of online marketing for small businesses.

Having an online marketing plan will help you reach out to a larger section of the public. Most marketing and communication initiatives find themselves constricting you in terms of their location or their scope, while the internet is truly limitless. Being able to explore and expand on the internet is a wonderful way for you to achieve high goals with little expense.

Not every marketing strategy can help you showcase all your strengths. This is something that is made possible with online marketing. It is not just possible for you to allow your company a chance to be noticed, but also a platform where you can put out all your offers and showcase them to your liking.

It is despite the single most effective tool when it comes to evaluation and feedback. It is easily traceable and accurate, and the returns that you can achieve can be measured most easily. This is a good way to not just monitor all that you have done for the business, but also a wonderful insight that can help you modify your marketing plan to become more effective.

Your online marketing plan can work for you across boundaries and time lines. It continues to be operational while you have closed down for the day, and also visible regardless of geographical boundaries. Extremely simple to plan for and execute, online marketing can actually enable you to achieve many goals within one simple endeavor – being it informing, showing and guiding people all at once.

Most conventional streams of marketing are extremely expensive and can set you back by a significant amount. For smaller businesses, this can be a price which is too heavy to pay. However, using online marketing as a tool can most often help you reach the same ends without having to spend as much. With the growth that can be achieved by the use of it, other channels can then be used to supplement your marketing plans.

Source by Fayaz Ali Shahabudeen

Vital Marketing Concepts

Vital Marketing Concepts

Marketing is nowadays a vital aspect of every business. The price of an item increases on account of marketing, but reliance on it has attained an inevitable aspect of buying/selling behavior of consumers/producers due to multiple reasons such as competitive market structures (e.g., monopolistic competition, oligopoly, and niche markets), economical communication technology, information revolution, MNCs, globalization, battle for competitive edge, and Brand Identity phenomenon. Marketing is the managerial effort through which goods/services move from producer to the consumer. The Effective Marketing is “The right product/service with right way, in the right place, at the right time, at the right price and making a profit in the process”. The American Marketing Association offers the following formal definition: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Encyclopedia Britannica defines, “Marketing is the sum of activities involved in directing the flow of goods and services from producers to consumers.” According to Kotler, the shortest definition of marketing is “meeting needs profitably”.

Marketing is required for increasing sales and achieving a sustainable market segment for product or service. Customer gets satisfaction from the product or service, entrepreneur gets profit on sale, and business achieves reputation or goodwill. Effective Marketing materializes reputed business, profitable sale, and satisfied customer. The investigation of demand behavior is focal area of marketing. Consequently, marketing has two parents, economics and psychology. Economic considerations of demand behavior are pull or visible factors while psychological leanings are push/invisible factors behind any demand behavior. A marketing effort concentrates on customers’ propensities for psychological satisfaction and designs multiple incentives of economic benefits for customers. An effective marketing approach accommodates economic rules of selling/buying and psychological tendencies of sellers/buyers. There are seven major reasons of marketing:

  • To inform about new product/service or product awareness
  • To introduce a new business or business awareness
  • To motivate/persuade someone for buying or demand creation
  • To create stable customer account or achieving customer loyalty
  • To attain Sustainable Competitive Advantage
  • To achieve reputation or Goodwill,
  • To realize Brand Equity

Marketing vs. Selling: – The aforesaid concept of effective marketing covers the full experience of a business deal between seller and buyer; however, there are two distinct aspects of effective marketing, i.e., selling and marketing. Perceptually, Sellers and Marketers are two different groups in a marketing activity. They have distinct views towards the customers. Harvard’s Theodore Levitt drew a perceptive contrast between the selling and marketing concepts: “Selling focuses on the needs of the seller; marketing on the needs of the buyer. Selling is preoccupied with the seller’s need to convert his product into cash; marketing with the idea of satisfying the needs of the customer by means of the product and the whole cluster of things associated with creating, delivering, and finally consuming it.” The strategic alignment between marketing and selling is vital for better results. “A study from App Data Room and Marketo found that sales and marketing alignment can make an organization 67% better at closing deals, reduce friction by 108%, and generate 209% more value from marketing.”

Marketing vs. Branding:-Branding is the marketing process by which a marketer or brand manager reduces a company’s reputation to a single word or phrase or design. The American Marketing Association defines a brand as “a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.” There is a well-known rule in marketing: “Sell what people are buying.” Similarly, the well-performing rule in branding: “Brand the attributes that people love.” An established brand creates consumer trust and emotional attachments; as a result, brands foster relationships among consumers, products and business that lead to the valuable benefits to a producer such as premium pricing, low promotion cost, loyal customer and constantly growing market share. In a nutshell, a branding effort enhances Brand Equity for sellers. Brand Equity is the brand’s power derived from the goodwill and name recognition that it has earned over time, which translates into higher sales volume and better profit margins against competing brands in the market. The vital strategic aspect of Brand Equity creation is internal branding. “Internal branding consists of managerial activities and processes that help, inform and inspire employees about brands.” In a branding effort, a marketer or an entrepreneur adopts four perspectives for an effective branding – Consumer Perspective (to ascertain desirability of product/service by multiple consumers), Company Perspective (to improve, technically and aesthetically, presentation and delivery process of product/service), Competitive Perspective (to understand and exploit differentiability/parity content of products/services with respect to competitors), and Brand Perspective (to work on creation of possible brand equity). It is noteworthy that, …

Social Media Optimization Boosts Online Marketing

Social Media Optimization Boosts Online Marketing

Over the past few years, online marketing has become a fast paced, competitive world to keep ahead of. But as people use social networking sites more than ever before it provides a large opportunity for small businesses and large companies to reach their targeted consumers. The term Social Media Optimization was introduced back in 2006 to tap the new social networking hype created by the Internet. The social networking sites provided a very good means to reach a huge mass of consumers. That historically wave increase to the need to optimize the content that is presented to them. For the past few years the exponential growth of this area of ​​the Internet has been proved by the supremacy of some big players such as Facebook, Twitter and LinkedIn which all boosted the above concept. Many people are of the view that Social Media Optimization will see the end of SEO, but we consider SMO to be another element alongside effective and ethical SEO for a successful online marketing drive. A well designed and implemented SMO strategy can help yield an outstanding Search Engine Optimization benefit.

The internet marketer who created the term SMO believes that there are some factors that are important in quality SMO such as:

1.Creating applicable content that can be shared among the customer

2.Continuous communication with / and rewarding your readers

3.Encouraging them to use their thoughts and contents to share with others

This use of social media optimization is more than just getting your content out to the world for customers to read, it is also used in maintaining an online reputation, building a brand, building link popularity, supporting customer relationship management and providing other high quality external sources linking back to one website. Facebook has been a major player in the social arena in the last few years. It has grown tremendously since its development and is the most used social media in the world. In terms of SMO, Facebook provides you with the ability to create your own content with your own page and share it with a highly targeted selection of consumers that can be easily estimated.

Twitter is a relatively new online socialite but it has 75 million users tweeting. They have taken the idea of ​​a 'Status Update' and turned it into a worldwide communication channel that provides users with practice live updates in a multitude of different categories from businesses to celebrities. In terms of Social Media Optimization, Twitter allows businesses to gather following of customers or fans and market to them with relevant up to date content and links back to the company's website.

So a Social Media Optimization campaign can be a very effective means of building your brand and a great source of leads from prospects that already enjoy or like your brand. Basic SEM and SEO techniques are important to driving traffic to your business's site, SMO just provides another new and extremely effective strategy that will build brand awareness and engagement and create two way communication that affects the rest of your overall marketing strategy.

As a leading social media marketing agency in UK, Enlightenment Business Solutions offers social media optimization services to promote your business through social media such, as online communities, blogs, forums, videos and more.

Source by Hanan Kattan

How Local Advertising Online Can Increase Your Business

How Local Advertising Online Can Increase Your Business

Local advertising online is a great way to get more business, customers, clients or jobs regardless of whatever kind of business you have. Think about it. If you need a phone number, address, a business service or whatever, what do you do?

If you’re like most people then you go straight to the computer and look it up online. When you think of it that way, if you’re not using the power of online advertisement, then you are actually losing business.

Obviously there are many ways to advertise locally such as television, newspaper, yellowpages, etc. But these forms of advertisement are just so expensive in comparison to online advertising. And in many cases you don’t know if it is actually worth what you pay or not.

However, most people don’t realize the many different ways for local advertising online and just how much they really can help them to get more business. Most people also don’t realize that there are many ways to advertise your business online which cost you absolutely nothing except a little of your time.

I don’t want to get into detail of how to use these different methods, but some of the free forms of local advertising online are classified sites, business directories, backlinks, other local business websites, blogs, forums, social networking sites and more.

The main thing is, whether you use paid online advertising, free online advertising or both to promote your business locally, in today’s world it is only smart that you use the power of local advertising online in some form or another. I mean, why wouldn’t anyone use every tool available in order to get more business, customers, clients and jobs.

Source by Matthew Henderson

Content Marketing – A Closer Look on the Theory and Application

Content Marketing – A Closer Look on the Theory and Application

Content marketing is often regarded as the next big thing in internet marketing. Business owners who know the risk are often taken aback, because any business solution that is promoted with hype must not be easily accepted in-depth understanding.

Here, before you go into the development and actual implementation of a content marketing strategy, it is critical to have a well-defined business goals and the purpose of marketing content, especially for branding and positioning your business. Once you do this, you can easily recognize the objectives of every step and make your decisions and applications.

Content marketing, as the name implies, is marketing anything by using content. In a more comprehensive definition, this type of digital marketing is all about creating videos, blog posts, images, infographics, webinars, podcast, and other forms of media that attracts people and builds a positive association with the brand.

In a business context, content marketing is a strategy in creating long-lasting relationships with your target market. Conventional advertising strategies are conceptualized to attract viewers using imagery of value to the customer. On the other hand, content promotion delves into the discussion about the needs and thoughts of the customer through the value-driven platform. In a top-down perspective, marketing content is the creation of several customer-engaging platforms that could help in providing their needs and in distributing information about your products and services. Your blog posts, videos, articles, and images become the face of the business showing your authority and personality and enticing customer connection in the process.

After understanding the theoretic basis for content marketing, the next thing to do is to take a closer look at the application of this theory. The implementation of content strategy is a matter of searching, forming, and developing relationships with customers through different platforms. Marketing research reveals that customers spend about 60% of their time on this platform before they even get into contact with sales and content is important in providing answers to their questions and concerns.

Blogging is an all-important tool for content promotions. About 80% of digital marketers who run a blog received larger ROIs for their inbound marketing campaigns. Blogging covers the development and keeping track of visual and textual articles, created to deliver value to customers. In addition, bloggers should also respond to comments within the blog as well as social media.

Other marketing platforms have their own responsibilities. The channels you use will depend on your budget and resources. The top platforms are videos, articles, and webinars. But your marketing collaterals rely on your niche, available resources, and business goals. Regardless of your industry, it is essential to base your strategy on solid marketing.

Before you go into the specifics of planning and implementation, it is crucial to establish the foundation of any marketing campaign to define focus. Without a deep understanding of your business goals and your available resources, any type of online marketing will only fail primarily because of the lack of direction. Prior to writing your first article or start shooting your videos, gather your team and lay the foundations of content marketing.

Source by Newman Ramirez

The New Age Of Business To Business Communication Involve The Cheapest Conference Calling Rates

The New Age Of Business To Business Communication Involve The Cheapest Conference Calling Rates

The New Age of Business To Business Marketing

Business communication across enterprises, the “you scratch my back, and I’ll scratch yours” practices of the big business world are certainly nothing new. But today the concept of business to business communication (B2B) has taken on an entirely different face, and in this new age of business communication, business to business email marketing has emerged to change the way that businesses operate. Business to business email marketing describes electronic communication between two different businesses. Business to business marketing can also take place over the telephone or in face to face meetings. And B2B is perfect if you’re looking for some of the cheapest conference calling rates around. The B2B term first became popular as a means of distinguishing between other types of business communications, like business to consumer marketing (B2C), business to administration marketing (B2A), business to enterprise (B2E), and business to business network (B2B network).

How Business to Business Email Marketing Works

Business to business email marketing is a very big part of the telemarketing industry. Prospect lists are the driving force behind B2B email marketing; one company provides another with a targeted list of email contacts that would be most interested in investing in their service. On one side of the business to business email marketing equation there is the so-called buying center, the buying center is a group of company employees specifically dispatched to making sensitive purchases for their employer. Such purchases might include information systems, software, the cheapest conference calling rates and prospect lists that will likely be receptive to targeted marketing.

Web Server Based B2B Email Marketing

Web server based B2B email marketing is a no fuss approach to this form of marketing. B2B email marketing marks the new age of no fuss conference calling, and you’d better believe that this approach to business conferencing offers the cheapest conference calling rates. After all, what’s cheaper than email? Communicate with other businesses in a hassle free way with a little help from messages that are easily forwarded, messages that can be pre-scheduled, tracking reports, and the ability to review the status of mailings. You can even download “click-thrus” for further follow-up.

Business To Business Email Marketing Features

Some of the boasted features of business to business email marketing include:

· Increased brand awareness

· Direct marketing sales

· Keeping in touch with client base

· Building new client relationships

· Tracking

· A stronger knowledge of your database

Source by Tim Gorman

Internet Marketing Pt 1

Internet Marketing Pt 1

The Internet is a great place to do business, whether you're a retailer selling a particular line of products or a service provider making your living on the Internet. There is, however, one age-old problem with business that never seems to go away: people will not buy what they do not know about.

This is where Internet marketing comes in.

Internet marketing basically involves using various tools and services to let your business reach a wider base of potential customers. Good Internet marketing will bring in a significant number of clients, keep them interested and then make more than happy to purchase more of your products.

A not-so-good Internet marketing program, however, will be a complete waste of time and money. In the worst case scenario, you could even end up doing more harm than good to your business if the marketing strategy is poorly thought out.

Strangely enough, most people actually fail in their Internet marketing strategies not because they lack the knowledge or the technical capabilities to make good use of Internet Marketing.

SEO, HTML, opt-in lists, landing pages – all of this will not matter if the would-be marketer does not know how to actually succeed with the tools at his or her disposal.

Let me be clear: this article is not a technical manual on the finer points of Internet marketing. No tutorials, no tests, no benchmarks.

This article aims to supplement your technical know-how and give you an idea of ​​what to do with your skill and knowledge. It will allow you to channel your efforts and create far-reaching plans.

In short, this article will teach you how to be successful in your first year in Internet marketing.

The Mindset of a Successful Internet Marketer

A successful marketer needs a vision to be able to succeed.

No, I am not talking about some grand, messianic vision or something. I am talking about a vision that will define where all the Internet marketing efforts will go to.

This vision will allow you to focus your efforts into something more productive, and will allow you to truly succeed in Internet marketing. But before you can define your vision, you must first assume the mindset of a successful marketer.

This mindset is in turn composed of different frames of thought. Here are some of the more important ones:

Honest and Sincere
The very first thing I have to tell you is that no truly successful Internet marketer is a sham and a fraud. The stereotype of the Internet marketer that sidelines as a ruthless vulture and snake-oil salesman is an image that is, sadly, more commonly adopted than I would like. But let me tell you that being a successful Internet marketer means being successful for the long run – and you can not be successful in the long run if you start your career as a fraudster. The rewards from fraudulent sales or deceptive marketing strategies are immediate and attractive, but you can not build a marketing empire with foundations laid on lies and deceptions. An Internet marketer with a name built upon reliable business and customer satisfaction will yield more rewards in the long run than an anonymous ghost who has to change names every now and then lest he / she face criminal charges.

Willing to Experiment
One of the marks of a successful Internet marketer is the willingness to try things out. Many would-be marketers spend months (even years) studying how to be effective in Internet marketing. This is all well and good, but all this will be for nothing if you are not willing to put your skills out on the open market where it will actually be tested under pressure. The truth of the matter is that there is not absolute recipe for success as an Internet marketer. You just have to grit your teeth and dive into the whole mess. You learn faster, and you will be able to find out what works and what does not in your particular line of work. Even your mistakes can not be considered as failures if you learn from them and use that knowledge to better yourself.

Reflects and Learn From Mistakes
Just because an experiment of yours fails does not mean you should just up and forget it. The whole point of experimenting is to find out what works and what does not. If something you just implemented does not work, like a weak landing page or faulty search engine optimization, then you have to go back and trace where the mistake stemmed from. This is why it is absolutely essential that you reflect upon any problems you encounter in your Internet marketing campaign. What went wrong, how did it go wrong, how can I fix it and how can I improve on …

Using the Marketing Mix to Maximize Customer Returns

Using the Marketing Mix to Maximize Customer Returns

The traditional marketing mix used by businesses comprised of 4 key elements thought to be vital to the success of any business. However, with the passage of time and the variations in the kind of products and services offered, there are 7 key elements today in the marketing mix that require constant evaluation to ensure the best possible results. These 7 P's are:

  • Product
  • Price
  • Placement
  • Promotion
  • Physical Evidence
  • Process
  • People

Businesses use a unique combination of all these elements in an attempt to achieve the highest customer satisfaction levels.

In this article, we will discuss all the 7 elements in detail and will explain how businesses can make constant variations in their product mix to maximize their goals.

Product
What distinguishes your product or service from other products? While there are standard quality and service components to establish performance, the product or service needs to be somehow unique, some way better than its competitor. This "unique selling proposition" is mission-critical to the business's success. Customer satisfaction with your product or service is of utmost importance. Although it's important to offer a high quality or a more economical price, better availability or quicker delivery time, it is also essential to make sure that your product or service has something that is unique and that sets it apart from the competitors in the market.

Price
Consider if the target market sees the price of your product or service as affordable. If the target market is not willing or able to buy, there is no chance to build your business successfully. If the price of your products is higher than competition, it is imperative to convince the market the value of the premium premium.

Placement
In order to capture the market, make your products and services accessible and easy to buy. If the customer can not find you, they can not buy from you. If you offer online sales, carefully consider the process customers must go through to buy online. A difficult purchasing process is a barrier to sales. Know where your target audience lives and shops in order to put your product in front where they can see and learn about it.

Promotion
Promoting your product through the right channels to ensure the highest exposure is essential to the marketing process. A promotion on broadcast TV or radio is expensive compared to other channels; they will reach people who may have no interest or not be qualified to buy your products. The costly reach of broadcast media can waste valuable marketing dollars with little return. If the channel is online, use the internet – and search engine optimization – to your advantage. Find out the keyword search terms that will bring the most amount of traffic. Leverage the content and position of the websites that feature your product to its best advantage. If promotion is direct mail, give careful consideration to a targeted mailing list. Direct mail can be more focused and waste less resources, resulting in a more exacting approach to your target market.

Physical Evidence
Think about all aspects of your organization that your prospective customer encounters. From the cleanliness of the selling floor and lavatories in a brick and mortar location to the ease of website navigation, the visit should be a pleasant and hassle-free experience for the customer. Polite, courteous and well-trained staff should be a priority to convey an image of quality from the product to the people who help sell and re-sell the product. The primary and secondary packaging can elevate a simple useful product and make it more desirable. Everything that the customer comes in contact with comes under the physical evidence.

Process
A lead generation process happens from the time your marketing is seen or heard by the customer until they take advantage of your call to action. The sales process starts from that call to action until the product or service is successfully delivered and paid for. Is the process well-tested and reliable? Is the experience the same from the customer's point of view each time that they interact with your company? How efficient is the sales process? If the process can be delivered from lead to sales in the optimum amount of time, preserving resources and expenditure, it can be replicated over and over to build more sales revenue.

People
From the people who answer the phone, greet the customer, handle problems, process payments, follow up on the sale, and manage the team to the president of the company, all actions contribute to an image of quality and service. It's common to hear companies say we have great customer service in today's world, but how they deliver the great service is what holds great significance to the customer.

How Companies Use the Marketing Mix
The marketing mix experiences a lot of …

Article Marketing System: Three Step Strategy to Market Your Blog

Article Marketing System: Three Step Strategy to Market Your Blog

Article Marketing System to Boost SEO to Market Your Blog …

Does it really work? It really depends on the system you're using, when answering the question "does article marketing work?" Some say it does not work, but when you use the article marketing system I'm outlining this post, you'll find that it really does work to generate real online marketing success to bring you free online leads!

Marketing with articles and blog posts has been my only source of leads for over a year, and yes, I am making money from completely online marketing! So if you enjoy writing, you'll love my new article marketing system for making money!

Step # 1: Determine what you write about …

So you get started by determining your target market. For example, if you are selling a health and wellness product, you'll want to write something that attracts the attention of someone how is interested in health. For example, "How I lowered my Cholesterol with these Three Easy Steps".

Make sure you choose your target market …

It's best in this scenario to tell a story using your own personal information of that someone you know who has battled with fighting cholesterol. The more personal problems and trials in your story, the better. People love to hear about other people's difficulties! Make sure you do not mention the product in the article; relate only to the emotional hurdles that lead up to using your awesome product!

Step # 2: Determine your Keyword Phrase …

Now that you have determined your target market and you have a clear concept of what you want to write about, begin with determining your keyword phase. You can get this at the free site mentioned in my video at the link below this article. At this site, simply type in the phrase you intend to write about. Here, you can find out how many searches for that phase appear on Google per month, and whether it has low, medium or high completion.

If you're using my recommend free article marketing system, then you'll want to pick a keyword phrase with multiple words that gets between 100 and 2000 searches per month with low competition. Having trouble coming up with a phrase? Simply type in the subject you want to write about, and the system will let you know what's being searched for referring to your topic.

Step # 3: Use linking strategy to market your blog …

Like I mentioned above, you'll want to link to high authority sites to boost SEO. Google ranks on two things: relevance and popularity. Using your keyword phrase through the article makes it relevant; linking to high authority sites make it popular.

So link your articles in the article directories to your blog and to YouTube, bringing up popularity. Then, in your blog post, link again to YouTube and your lead capture page.

You want to be careful not to appear too promotional in your articles, as the directories will not approve promotional articles. By using this "article marketing system" to market your blog, over time your blog links will work their way up to the top of Google!

Whether you're using article marketing to market your blog with intent to promote other products or not, you can be sure to have article marketing success when you follow the instructions here in my article marketing system.

Source by Nancy Harnell

Revolution of Digital Marketing

Revolution of Digital Marketing

What is digital marketing?

Today nearly 80% of all the media that we consume come through digital channels. Massive internet usage and digital media has given rise to a new marketing concept called Digital Marketing. It is a broad area and considered to be the future of business development.

Digital Marketing is the most commonly used term for online marketing and it has several advantages over traditional offline marketing. With the help internet and mobile devices customer these days have access to information from anywhere in the world. Marketers these days use digital tactics to attract and convert audiences online.

This new age marketing methods helps to gain good reputation which is essential for a business to survive. It is the best way to reach out to your targeted audience. With the help of digital marketing one can reach many customers at a very little marketing budget. Unlike traditional methods you can measure the success of digital marketing campaigns with the help of analytical tools. Ever year more and more marketers put as traditional marketing and focus on this approach. Successful marketing campaigns can be accomplished by integrating traditional methods with the digital marketing techniques.

Common methods of digital marketing

Email Marketing

This is one of the commonly used methods of online marketing. Email marketing endeavors business communication, cost effective and Eco-friendly. By this method a message could be sent to a group of people by the use of electronic mail.

It is an efficient way to stay connected with your audience while promoting your business and also one of the easiest ways to reach your target audience.

Search Engine Optimization

It is an organic way of optimizing your online content to improve the ranking of your website on the search engine.

There are a lot of factors involved in ranking of a website such as title, keywords, relevance etc. SEO helps to ensure that your site is accessible and improve the chances of being found by the search engine. It is classified into two types on page and off page optimization. On page optimization is achieved through careful distribution of keywords and the quality of content on your site. Off page optimization involves factors that are beyond the control of your website. The primary goal of link building is to get other websites links to yours to improve SEO.

Search Engine Marketing

When someone searches for information or a keyword, SEM makes sure that your site appears at the top of search engine results. It uses a variety of techniques which helps the search engine to deliver your site to the web searchers.

One must clearly understand SEO before using SEM. It is one of the most efficient ways to spread your business across this competitive world. Some of the components of SEM are ad auction, bid and quality score. Your maximum bid for a keyword with a great quality score determines your ad position.

Pay Per Click

The fastest way to reach your target audience can be achieved through PPC campaigns. You pay each time when someone clicks on your ad. For example, if you pay 1 rupee per click and when 1000 people click your ad it will cost you 1000 rupees. Based on the CTR (click through rate) the performance of you ad campaign is determined. It generates faster results by targeting the right people at the right time and at the right place. Since it costs money it is suitable for businesses that sell product / services.

Social Media Marketing

The process of marketing through various social media platforms such as Facebook, Twitter, and Instagram is known as Social Media Marketing. The primary objective of SMM is to produce content on social media that help an organization to increase brand awareness and customer reach. In social media companies can share content to achieve marketing goals.

Display Advertising

It is a form of conveying a message with elements like images, logos, graphics, audio or video to communicate to the target audience. Also known as banner ads, it gives a unique opportunity to re-target the ideal audience. You can also display ads to people based on their search behavior. Generally, display ads are seen alongside on search engines such as yahoo, Bing and Google.

Content Marketing

This type of marketing is done by creating and sharing free content to attract new prospects and retain existing customers. Informative content is shared in the form of articles, videos, info graphics etc. It helps in building strong relationships with your audience by providing them with relevant high quality contents. Your business goal should be aligned with content strategy to gain critical success.

How a fresher would benefit from digital marketing?

In digital world, online marketing is essential for running a successful business. Marketers these days are adapting from traditional to …