Category: Marketing

May I Or Can I Send You an Email?

May I Or Can I Send You an Email?

There is a real difference between “May I send you an email?” and “Can I send you an email.” And I’m not just talking about which question to ask your prospective subscriber.

In case you’re wondering now that I’ve mentioned it, WordTask defines “may” as expressing permission or possibility, while “can” expresses ability.

In email marketing, the first question…”May I send you an email?” is the essential question you’re asking your prospective subscriber when getting permission to send her an email. This is where you need to be really clear about what you’re asking permission to send, and she needs to be really clear about what she’s giving you permission to send.

The “Can I send you an email” is an entirely different story. Your ability to actually deliver the email is, however, is still a bit of permission. Not so much the asking permission…the “May I?” because there’s really no one to ask permission of…but the finding out through testing whether you can actually get the email to move all the way from your “out basket” to your intended recipient’s “in basket.”

This is the more technical side of email marketing, and it can be much trickier.

The “can” for email marketing consists of whether your prospective subscriber has the right kind of software to receive your email in the format you’ve designed it…and…(the part about finding out if you got permission without saying “Mother may I?”) is whether you can (have the ability to) get your content and layout to pass through the permission police of the numerous spam filters currently used by Internet Service Providers (ISP’s) as well as any additional filters added by your prospective subscriber.

The first part of the “Can…” in terms of whether your subscriber can actually read what you send is getting somewhat easier, as computer operating systems and software upgrades now permit most email users to read HTML, PDF and text. However, it’s certainly not 100%, so part of your “May I send you emails?” questionnaire is “In what format would you like to receive your emails?” so you will know what she can read on her computer, as well as what she may prefer.

The second part of “Can I” (your ability to physically get the email delivered) also involves an action on her part and that is…she must “whitelist” you…or add you to her acceptable contacts list, as well as confirm the opt-in, so that your emails won’t automatically be sent to her “junk mail. “

Now that you’ve gotten that far, the last barrier on the “Can you get the email through” is the most difficult…and quite frankly, may best be left to the experts. Especially if you’re quickly developing a large email list. The experts at getting past the spam filters are email marketing services, who act as your agent, have developed a “relationship” with the ISP’s. They know and understand what words, phrases, graphics, and other testing criteria may cause your messages to be considered “spam, ” and cause them to be blocked before they can be received.

At Toptenreviews.com, you can see that the three highest ranked email marketing services are Icontact, Benchmark, and ConstantContact. They are not the only email marketing companies that you might consider, but using someone in this field can make a significant difference in whether your email message can get through to the intended recipient’s inbox.

There you have it. Once you have permission, you may send the email. And, once you understand the formats and filters, (and probably obtained a little professional assistance) you can get your emails into the proper inbox.



Source by Max Kazen

DevEdge Internet Advertising and marketing

DevEdge Internet Advertising and marketing

There may be an increasingly worldwide advertising and marketing and this entails tailoring the marketing campaign to the methods completely different regions and cultures respond to Direct Advertising. AMarketForce has been successfully producing such leads and constructing sales relationships for its different clients by distributing white papers by way of a mixture of digital advertising and telecalling.

Thanks for this website, as the owner of an air conditioning business in Springdale AR www.airconditioningspringdale I’m attempting to learn how to promote my website on the web.

Web Advertising is quick growing business besides that it makes use of the Internet as a medium which is the most dominant instrument recognized to man up to now!

Brick Marketing, a seo company, offers a complete method to white hat SEARCH ENGINE OPTIMIZATION advertising, together with SEARCH ENGINE OPTIMIZATION strategy, aggressive web site SEO analysis, SEARCH ENGINE OPTIMISATION keyword analysis, on-website optimization, technical WEB OPTIMIZATION implementation, white hat link-building technique, content material advertising and social media advertising and marketing management.

The ever altering customer preference in relation to making a buying determination; has given an enormous enhance to content material advertising by the key serps internet marketing communications reminiscent of Google, Yahoo, and Bing among others; the place prospect patrons go to sort a services or products description before making a purchasing resolution.

Search marketing companies We offer unique search advertising and marketing companies to let you make the most of the latest advances in search engine optimization and advertising and marketing companies.

For doing on-line enterprise you can not depend on just your website as a result of you must immediately communicate with prospects, suppliers, and wholesalers by going to them.

When folks see that your small business is not only a faceless corporate entity, they’ll probably receive you should, plus your corporation reputation will enhance.…

Patio Umbrella, Market Umbrella, Outdoor Umbrella – What Does It All Mean?

Patio Umbrella, Market Umbrella, Outdoor Umbrella – What Does It All Mean?

The Market Umbrella Conundrum: After many years in the outdoor furnishing business, we continually see a general misunderstanding throughout the industry about what the difference between a patio umbrella and market umbrella is? Conventionally, we have found that a market umbrella usually refers to an outdoor wood type of umbrella or parasol that is typically utilized in the commercial market place, outdoor dining area, bistro, pool side, or basically anywhere the public visits for outdoor activities. In the old days a person would contact their local outdoor furnishings dealer or local warehouse supply and ask to see their selections of market umbrellas for their outside environments with general intentions of finding a wood market umbrella to choose from.

With advancements in technology on the increase, many new types of aluminum umbrellas have taken the place of the old style wood market umbrella due to their strength and resilience in the outdoor elements. Even if a wood market umbrella has been manufactured with a solid one piece pole and has heavy duty rib arms and sealed with several layers of varnish or protective sealant, it may not stand the test of time compared to some of the new aluminum patio umbrellas on the market, strictly due to the flexibility in the aluminum composition. In recent times however, great strides have been made in regards to types of materials and products used in conjunction with wood to make the market umbrella a much sturdier shade structure. Some manufacturers are adding extra options like steel poles or shafts that are inserted into the center of the wood pole to give added strength from wind gusts and challenges caused by persons utilizing the umbrellas.

One of the most recent advancements in wood umbrella technology is a new product called fiber teak, made by a company out of Florida, who adds a resin type compound mixed with wood to give a flexible wood like pole that stand up to 50 mile an hour winds.

Prices for patio umbrellas or market umbrellas can range from an inexpensive thirty nine dollars to several thousand depending on the particular options and mechanisms included, such as Sunbrella fabrics, cranks, pulleys, tilts, metal or brass fittings and thick solid wood poles. There are even patio umbrellas made with remote controls that can be open and closed with touch of a button from inside of your home. The choices you make when deciding on a particular type of patio umbrella for your home and garden area or outdoor patio setting depends on your own experiences and desired goals for the furnishings you require.



Source by Todd Chism

Cosmetic Line Spokesmodel Vs Makeup Brand Ambassador

Cosmetic Line Spokesmodel Vs Makeup Brand Ambassador

The difference between a brand ambassador and a spokesmodel in the cosmetics business can be a bit confusing and some people do use the terms interchangeably, but they are actually two very different roles. Just to confuse matters further, there is a saying in some circles that says that all spokesmodels are brand ambassadors, but not all brand ambassadors are spokesmodels.

Cosmetic line spokesmodel or makeup brand ambassador, both roles are vital to the success of a makeup brand and both can make or break a marketing campaign because, when a top cosmetics company chooses a new face for their makeup products, the face that they choose becomes the public image of the product. To clear up some of the confusion, here are the main differences between the two roles.

Brand Ambassadors

The most common definition of a brand ambassador is somebody that who is hired to create a positive image of brand to increase brand awareness and improve sales. A brand ambassador will be someone who is completely immersed in the brand’s image and who knows the brand’s products inside out. Today, a person in this role is usually someone who has an established online presence and who is prepared to utilise that online presence to promote the brand.

A makeup brand ambassador will have shared values with the image of the company, become the face of the makeup brand and have a good knowledge of the makeup line of that company as well as other beauty products that the company may sell under the same brand name.

In this role, a person becomes very closely linked to the product they are promoting and will be willing and able to make personal recommendations to their followers. Of course, this close-knit relationship between an ambassador and the brand can backfire sometimes, if the chosen ambassador does something that negatively reflects on the image that the company is attempting to portray.

Spokesmodel

The role of a spokesmodel, whether it is for a French cosmetics giant or a lesser known makeup brand, is a combination of model, being the face of the makeup brand and, to a lesser extent, being an ambassador for the cosmetics company

These days, many cosmetics brands look for their next spokesmodel to be a person who already has had some public exposure, such as a singer or a model.

In the world of top cosmetics brands, a spokesmodel might be called upon to model the makeup, give tutorials on how to apply the makeup, appear in advertisements and in videos, make personal appearances and be a spokesperson and advocate for the cosmetics. They need, therefore, to be comfortable with modelling, having their photograph taken, and be comfortable being in the limelight, as they may be asked to speak at public events to reinforce the connection between the face and the product.

Some of the more famous spokesmodels for cosmetics products have included; Cindy Crawford for Revlon, Jacklyn Smith for Max Factor and, more recently, Georgia May Jagger for Rimmel London, but the term can also be applied to models who are not yet major celebrities in their own right but who have been chosen to become the next face of a top cosmetics brand.



Source by Neil Savin

Advantage of International Public Relations Networks Compared to Single Local PR Agencies

Advantage of International Public Relations Networks Compared to Single Local PR Agencies

It is the boon of the global economy that companies have liberty to run their operations and businesses across national frontiers. However, liberty to do business in different countries and cultures neither does setup your business nor make an image for your brand unless you do not make some smart business decisions. Setting up of an effective PR campaign is one of those steps that pull up your business, successfully, in foreign shores.

For expanding business or making an image for your brand, you can choose either an International public relation network or a local PR agency. About the selection of a public relation firm an International public relation firm poses many advantages over local PR agency.

The biggest disadvantage with a local PR agency in terms of International Public Relations is that, it hardly shows any co-ordination between different countries and each Local company seems like running their own campaign. Though, their always remain a sense of autonomy in operations of the local PR agency, however, without an organized co-coordination a local PR agency heaves heavy on cost and success of a PR campaign.

One of the disadvantages with local PR agency is inconsistency in delivering message in different territories can also lead to a dilution of core values and positioning. Apart from the dilution of core values, it also can make bad impact over existing clientele and can ruin all the heavy investment made in International Public Relations. Moreover, inconsistency, delivering the messages even can go across borders through international media tarnishing the image of your brand. Contrary to inconsistency in local firm, an International Public relations network holds control over entire operation from a centralized authority based at headquarters of the company, yet they provide certain level of independence to the channel partners.

The other major disadvantage with local companies is content duplication which also results in wastage of PR resources. As the operation is run over number of countries thus the overheads and administration costs of International Public relations keeps on duplicating over in each country, whereas, in case of networked operations duplication of cost and content is controlled from centralized monitoring.

There are many other advantages with an International public relations network that is not possible with a local firm. It can easily promote and brand product and services that are beneficial to multicultural audience and project a multinational and multicultural image for a company. It can do a multicultural research and analysis for a company thus suggesting product and services in demand. International public relations network can make favorable suggestions after researching multicultural audience and can also provide word of mouth referrals for business promotion.



Source by Mansi Aggarwal

What Are The Important Elements Of Direct Response Advertising Offers?

What Are The Important Elements Of Direct Response Advertising Offers?

An advertisement should be resourceful and should also have certain powerful factors that generate leads. Since the basic purpose of a direct response advertising agency in launching such triggering advertisements is to get a response by increasing leads. Thus, it is said advertising is a combination of art as well as calculations. The art in the Direct Response ad compels the target audience to act, whereas the calculation helps in extracting the report in numbers that how well did the advertisement campaign perform.

Moreover, you must know that DR marketing is not retail marketing. Actually, in retail you produce goods, dispatch them to shops, and then wait for the customers to buy those goods, whereas in the case of direct advertising response you launch a campaign and trigger responses. Furthermore, if you want to stimulate the response of your target audience, choose direct advertisement via Radio, TV, online, newspaper, direct mail, or other print outlet, which should not be “one size fits all” approach.

Let’s know about,

5 Exclusive Elements Your DR Advertisement Must Have

1. Attention-Grabber: A creative marketing/communique usually reflects art, however, the purpose of direct response marketing is to drive conversion. Now grabbing their attention becomes the basic strategy and keep them enticed so humor, irony, sarcasm, and surprises are an essential component of direct response ads. Yelling and selling is no more a wise marketing concept.

2. Emotional Hookup: Now comes the acid test where a lot of direct response advertisers are unsuccessful in making a sentimental connection with their audience. A deep research needs to be conducted to understand the points of the pain of the target audience. And, the direct response advertising agency knows how to create an ad that is like a sting of a bee, which forces the target’s mindset to access the problem, kindles their emotion and get them nodding their heads that there are many experiencing the similar challenge. If such experience is developed through your ad, the targeted audience might get converted as leads.

3. Distinction: The companies who unintentionally advertise only merchandize their categories instead of the specific company’s benefits, which ultimately doesn’t persuade why the audience should choose your product or service. First, you must understand what can set you apart from the competitors and then strategize with a distinctive advertisement of direct response.

4. Convincing Offers: There is a well-known saying “you get the best out of others when you give the best of yourself”. Anything you want to get whether an appointment, consultation, or online registration, you must offer something that will motivate your target to act accordingly. Inventive ideas and offers should keep coming as people get tired following the same advertisement for a long period. Direct response advertising agency can help you create right and timely ads.

5. Special Response Stimulate: To come up with an influential offer is the first part of the call of action and then comes the job of coming up with exclusively response ad. The messaging should be such that leaves the prospect triggered to take action.



Source by Mike Maughan

5 Important Aspects of Internet Marketing

5 Important Aspects of Internet Marketing

The Internet has boomed especially in the last decade. It has provided an ample number of opportunities to businesses of every genre. Business owners have also realized the huge potential of the online world which has made them ponder about the various marketing strategies. Hiring an Internet Marketing Company has become a common trend for most of the firms.

However, before investing your money in the various Internet marketing techniques, it is important that you keep in mind the below-mentioned 5 Important Aspects of Internet Marketing.

Importance of Content

This is one of the foremost aspects of successful marketing of a website. In today’s competitive world, it is necessary to have a content that is unique and amazing to read. The only way to make your visitors engaged to your website is to serve them with quality and informative content. There is no point in posting useless or irrelevant content as it would put a scar in the minds of your visitors about your website.

Design of Your Website

The design of a website plays a pivotal role in the retention of visitors on your website. Thus, it becomes important that your website must be such that it keeps your visitors engaged and prompts them to explore more. This will in return prove to be very beneficial for your business as some of these visitors would get converted into your loyal customers. All your products and services showcased on your website will be of no use if they are not backed up by an amazing design.

Be Social

The impact of social media platforms is not hidden from anyone. With the advent of smartphones more and more users have become active on these platforms. With the perspective of businesses, social media is considered one of the most Affordable Internet Marketing strategy. All you need to do is create on account on these social media platforms and start promoting your business. This is beneficial especially for all the startups or the new players in the market. With the medium of social media, they will be able to create an awareness about their products in the minds of the visitors.

Building Links

Earning links from the top websites is not an easy task. Due to this reason, most of the companies hire professionals that have expertise in link building. The major search engines like Google, Yahoo etc, consider these links while displaying their search results. In today’s time, quality is all that matters. Therefore, special attention needs to be given on the relevancy and quality of your website. Getting a link from a recognized and reputed website will do wonders for your website.

Web Analytics

Website analytics will enable any business owner to have a clear idea about the actual traffic that has been received on his website. One great way of doing is by making use of Google analytics. This will allow you to know how your website was found, what were the keywords that were used for searching the website, what all pages were viewed, the number of active visitors on your website and much more.

Conclusion

All the points that are mentioned in this article are considered really important for effective Internet marketing. Each aspect has its own importance and must not be neglected. Following them will prove very helpful for your business website.

Do let me know your view about the article in the comments section below.



Source by Morris Edwards

Coin Laundry Marketing Plan – Ideas on Promoting a Laundromat Business

Coin Laundry Marketing Plan – Ideas on Promoting a Laundromat Business

It is amazing how many entrepreneurs think that the laundromat business does not require much in the way of a marketing strategy. A common school of thought is that if you are in the right place then people will come and they will tell their friends and neighbours. While this is true to some extent, what these people don’t realize that you could do so much better if you did have a marketing plan in place.

You need a good coin laundry marketing plan if you want to maximize the potential of your location. Basically, you should start by trying to understand your prospective customers and figuring out what kind of branding and services will appeal to them. Then set out a plan to bring them in to your coin laundry and treat them in a way that makes them want to return. Below are some coin laundry marketing ideas that you may consider incorporating into your business.

Market Research

Before you can truly understand the needs of your customers you need to identify them first. Study the area around your laundromat and try to put together some typical customer profiles. Not only do you need to know if the area has enough potential but you also have to know how to best serve the people living in the area. If you target students then you would need commercial washing machines with smaller capacities than you would if you targeted families. If you are in an upmarket area then you would consider also offering a ‘wash and fold’ service or partnering up with a dry cleaner.

Distinguish Your Coin Laundry From the Competition

If you will be facing some tough competition then you should look at how you can create a better experience for people than what is currently on offer. At the basic level you can offer better equipment that is more targeted to people’s needs, but there is so much more that you can do as well.

Think of a way to design your laundromat to incorporate some unique facilities that you feel would be appealing to your target market. If your clientele include a large number of young mothers with children then you might consider having a small play area built in. Internet service, video games and snack counters are other things that you might try.

One way to distinguish your laundromat from others in your area is to design it with a theme in mind. You could have a ‘retro’ theme or an ethnic theme for example and use signage, wall space, TV and music to compliment this theme and to develop a unique experience.

Branding Strategy

Just like any other business, a laundromat needs to develop a brand that is respected and trusted in the market. Start out by choosing a great name and getting a logo designed as this will add to your image and help to enforce perceptions among customers that you are running a professional operation. Brand development is more about the customer experience over time and what they come to expect from you. Good branding is about making a promise to customers and always living up to their expectations.

Marketing with Advertising and Promotions

Laundromats can benefit from advertising campaigns just like any other business. Test out all of the regular local business advertising options and see which ones prove to be more effective. Set aside a small percentage of your profit each month for this purpose.

Flyers are a great way to get the word out about your coin laundry for minimal expense. Have some nice looking flyers printed up that highlight the facilities that you offer and then get them out into the hands of local people. Make sure that you distribute them using only methods that comply with local ordinances about such unsolicited mail drops. Make sure that you include a detailed map on the flyer so that everyone knows exactly how to find you.

There are all kinds of promotions that you can try to bring people into your laundromat and to generate some publicity. You c hold ‘singles nights’ for couples who are interested in dating while they do their washing for example.

Online Marketing

There are many ways that you can market you laundromat on the Internet. Once you have a website set up, the best way to start is by getting listed with some of the laundromat directories that are out there. These directories are the starting point for many who go online looking for a laundromat.

You can also look at having some ‘search engine optimization’ done on your website or buying some ‘pay per click’ advertising on Google or other popular search engines. If you target the right keywords then you will ensure that anyone looking for a laundromat in your area …

Many Facets of Online Marketing

Many Facets of Online Marketing

Businesses are all about selling and buying, supply and demand. If you have something which someone out there may want, you have a good chance of making a transaction and some revenue; provided you can get to that ‘someone’.

Cold calls were tough in the days of old; so was snail mail. With the birth of technology and its ever growing sophistication day by day, you can find that ‘someone’ today much more easily than a decade ago.

Online marketing unleashes most, if not all, binds and ties on the closed doors of sale opportunities that can promote a merchant’s goods and services. There are many different terms given to it today as in Internet marketing, Web marketing, E-marketing and the like, but they all say the same thing; using the almost unlimited technology to get that sale to boost the revenue.

Internet marketing is not only for the big boys, established and huge in size and reputation; it is also not for the small and medium businesses too; the buck doesn’t stop there. Web marketing is also possible for the individual, male or female, young or old, regardless of location, experience, reputation or product/service offering.

Internet marketing is really using the Internet to contact and connect with a broad audience worldwide in offering products and services which are to be translated into positive and fast responses that benefit the merchant or advertiser.

Web marketing can come in various forms: advertisements of company products and services, e-mails of information and contact, company website, surveys and feedback from customers and the like. This advanced and growing popular tool is effective in many ways: increasing the traffic to the merchant’s homepage, generate more leads to the merchant’s products and services, and bottom line of driving home the sales or closing the deal.

There are many online or Internet marketing solutions available in the market today that can be self-developed, customized or off-the-rack packages which are quite affordable and effective. Many merchants or individuals may purchase one or more of these easily available online marketing tools for their business enhancement, or they may choose to outsource their online marketing to service providers who will perform the needful on their behalf for a fee.

Whichever is your preference, the bottom line is still the effectiveness of the online marketing tool or solution which will translate leads into revenue. This will happen when the customer’s needs and wants are identified properly to be satisfied through the applied online marketing tool, solution or strategy.

So, whether through e-mailing, websites, advertisements, article write ups or search engines, online marketing can increase your return on investment, if you are game and persistent.



Source by Sanjay Soni

The Pros and Cons of Using Technical and Fundamental Analysis in Forex

The Pros and Cons of Using Technical and Fundamental Analysis in Forex

There are basically 2 primary methods that Forex traders use to analyze the market. They are technical and fundamental analysis. Pure technical analysts will say that it is impossible to trade on the news, because the market moves so fast and whatever news out there the charts will tell you too. On the other hand, fundamentalists will say that only the news moves the market. Technical indicators are always the followers. So which methods should we use? To find out, let’s look at the pros and cons of both of these methods.

Technical Analysis

Technical analysis involves tracking past currency price movements and use indicators to help identify in which direction the current price may be heading. This analysis can be performed manually or automatically. Under the automated system traders use software (expert advisor) or robot to help them find trades and identify entry and exit points. Technical traders believe that all of the required information needed to place a trade is contained in the charts.

Fundamental Analysis

Fundamental analysis focuses on key underlying economic, financial and political factors to determine the price direction of a currency. Fundamental traders believed that currencies movements, whether it becomes stronger or weaker, are related to the strength of the economy, financial and political situations. Hence, fundamental reports and news are important to them. News and reports such as interest rates, employment, trade balance and GDP are of great important. Others information such as retail sales, durable goods, home sales and ISM will also impact the price movement.

Technical Analysis

Advantages

-It helps provide specific entry and exit point for traders during trading.

-Charting can provide everyone an easy way of identifying trends immediately. This is possible because the same data is also being watched by millions of traders, as a result if a large number of Forex traders do the same, this will potentially create a self-fulfilling prophecy of reinforcing the trends further.

-It focuses on charts and indicators. It is without doubt the easiest and most precise method used by many traders so far.

-Charts and tools can also sometime help point out when a trend is about to start or end. Hence help traders to plan their profits and stop losses more accurately.

Disadvantages

-If many traders place their stops around the same areas, this could prompt a reverse in price movement as it can potentially allows bigger players in the market to intentionally trigger these stops.

-The tools used are basically lagging indicators. It can be dangerous to rely totally on the assumption that the current price and trend will predict future prices. They often do, but not necessarily.

-Relying completely on charts mean that you may not pick up other signals that may potentially change the trend.

Fundamental Analysis

Advantages

-Fundamental analysis increases our knowledge and understanding of the global market. Hence help us to get a clearer picture of the general health of the world economy.

-We can use fundamental analysis to explain some of the unexpected movement of the prices. Hence know what move the prices higher or lower.

-Major news release can sometime ignite large price movement when there is a big difference between expectations and actual results. If you can predict and capture this price movement, it can be very profitable.

-Fundament analysis is better used for forecasting longer term exchange rate movement.

Disadvantages

-There is so much information that one can easily be confused.

-It is very difficult to use all this information to pin point a specific entry or exit point to trade.

-Sometime short term news release may provide a false signal and mislead trader into opening a trade. This signal often develops a knee-jerk reaction in the market.

-Sometimes the information or news released may already have been priced into the market. Hence, the information has no significant impact to the price movement.

-It requires a person with at least some basic knowledge of economic background.

-News releases can sometime produce dramatic and fast price movement for a currency pair in both up and down directions as the Forex market try to digests the news. Inexperience traders may find themselves caught in a string of losses.

Conclusion

In my opinion, there is no ideal or best method of analyzing the Forex that will guarantee you a 100% results all the time. Technical analysis and charting will assist short-term traders to make their decisions, whereas long-term traders will need to keep themselves abreast of the latest economic news and data pertaining to the country currencies they are trading in. Note that these analysis methods are just tools. If used correctly, it can generally help you to trade more effectively. This is why most Forex traders tend to use both analysis approaches to make trading decision.



Source by Casey K Ho

Four Guerrilla Marketing Techniques Insurance Agents Should Use!

Four Guerrilla Marketing Techniques Insurance Agents Should Use!

Building a clientele of insurance customers isn’t the easiest thing to do. And whether you are just starting out in the insurance industry or if you have had years of experience, it’s always good to find ways to attract customers without spending too much on your advertising expenses. That’s where guerrilla marketing can help. Guerrilla marketing is a way to advertise your services with a minimal (if any) cost to you. Here are four effective guerrilla marketing techniques you should start utilizing now to attract more customers.

  1. Paying it Forward – This technique may cost a few dollars but the returns can be huge. The next time you are at the coffee shop, the movie theater or somewhere like that, pay for the person’s ticket or coffee that is behind you. Then, give the cashier a business card to hand to that person. Even if you don’t get that person to be a client of yours, the word of mouth is going to be huge and you could reap the benefits in the near future. With this technique, keep your costs at a minimum by making sure the person behind you is an individual or a couple instead of a group or family of 5 or 6.
  2. Write a Few Guest Blogs – If you know someone who runs a blog about the type of insurance products and services you provide, you can ask if you can do some guests posts. A guest blog will get you some recognition and you can almost always include a link to your website somewhere in the blog or at the end. Guest blogging also gives you credibility in your insurance specialty which is great for business
  3. Create a Top 10 List for Promotional Purposes – People see business cards every day at the cash registers and other areas of your local businesses. In fact, they are so prevalent that most people simply don’t notice them anymore. But if you make your promotional materials unique, you will have a better chance of being noticed. Why not create a “Top 10 Reasons to Choose [your business name here] for Your Life Insurance” and put those out instead of your business cards? People love lists because they are concise and easy to read. Make your list humorous and true and you will notice an increase in your clientele in just a short time.
  4. Send Holiday Emails – Holiday emails are a great way to connect with your current customers, but why not send them to your past clients as well? They may not be using your services right now, but if they need them again, your name will be the first one they think of if you keep in touch with them. Send them emails for the appropriate holidays that they celebrate so as to not offend them and you’ll see a huge return for nothing more than just a few minutes of your time.

These are just a few techniques you can put into your advertising arsenal to help build your customer base. Of course, the more creative you can be will be a factor in how many people you will attract to your insurance products and services. Just remember that the most effective advertising techniques aren’t always the most expensive ones.



Source by Daniel Hagy

The Marketing Environment

The Marketing Environment

No business exists and operates in a vacuum, but as a part and parcel of the environment in which it finds itself. Efficient and effective marketing strategy is a function of the marketing manager’s ability to understand the environment in which the business operates.

The marketing environment consists of a set of factors or forces that operate or influence a company’s performance in its chosen target market.

Jain (1981:69) defined the marketing environment to include all those factors that may affect the organization directly or indirectly in any perceptible way. Marketing environment factors affects the organization by the way of input and the organizations also affect the environment by output. The relationship between the organization and the marketing environment is often referred to as “inseparable” the organization and it environment are constantly in a state of: give and take” or homeostasis.

The marketing environment consist of those forces or element that impacts on the company’s capability to operate effectively in its chosen target market.

The marketing environment is divided into two major components. The elements are,

Internal environment: the internal environment is concerned with the controllable variables. Controllable variables are categorized into two groups, they are; the strategy variables and unmarketable variables. External environment: the external environment is concerned with the uncontrollable variables. These variables are called uncontrollable because the marketing manager cannot directly control any of the elements. The marketing manager is left with the option of adapting to the environment by prompt observation, analysis and forecasting of these environmental factors. The external environment can further be divided into two components, the micro environment and the macro environment.

Micro environment:

The elements that fall under the micro environment consist of forces or factors in the firm’s immediate environment that affect the firm’s capability to perform effectively in the market place. These forces are suppliers, distributors, customers and competitors. Let us discuss each of the variables in details.

Suppliers:

Suppliers are business customers who provide goods and services to other business organizations for resale or for productions of other goods. The behavior of certain forces in the suppliers can affect the performance of the buying organization positively or negatively. The critical factors here are the number of suppliers and the volume of suppliers to the industry. An audit of the suppliers will enable us to appreciate their strength and bargaining power, which the suppliers hold over the industry as a whole. The answers to the issues concerned have the potentials to affect the capability of firms in the industry to effectively deliver need-satisfying goods and/ or services. The trend today is that buyers attempt to persuade the supplier to provide exactly what the firms want. This process is known as “reverse marketing”.

Customers:

Customers are those who buy goods and/ or services produced by the company. In a purchase chain, different people play significant roles before a purchase decision is made. The various influences must be understood. The customer may be the consumer of the products where he/she is the user. The critical factor here is that needs and wants of consumers are not static. They are fast changing. The changes in the preferences of the consumer create opportunities and threats in the market. The changes called for the marshaling of separate strategy to either fit into windows of opportunities or survive the threats in the market. A good knowledge of consumers’ behavior will facilitate the design and production of goods and services that the customers need and want, and not what they are able to produce.

Competitor:

A competitor is a firm operating in the same industry or market with another firm. The consideration here is that, Firm A produces a substitute to that of firm B (industrial approach) or firm A and firm B seeks to satisfy the same customer need (market approach.



Source by Robert W Mccormack

Is Marketing Ethics an Oxymoron?

Is Marketing Ethics an Oxymoron?

To many people the answer to this question would be a resounding “YES”. Are marketers really concerned with the welfare of their customers, or are they more concerned about the ‘bottom line’ of the organization they represent? I read of one example of an official in the Swedish office of Coca-Cola who says her goal is to get people to drink Coke for breakfast instead of having orange juice. Is that in the best interest of the consumer?

A change is coming, and has already started, in how consumers and organizations must view the marketing profession; a more ‘holistic’ approach towards consumers is required. In that regards companies must consider all aspects of their relationship with the consumer, not just their own goals.

Many may ask “is there a place for ethics in marketing?” In discussing concerns that consumers and advocacy groups have with the apparent lack of concern for consumers’ well being, we must address the challenges that marketers have to ‘self regulate’ and become more socially responsible. This really is no different than what would be expected of each of us: In an organized society it is the responsibility of all to behave ethically. One concern within the marketing industry is that if marketers do not change their ways, and become more socially responsible, they will become subject to more government controls.

The ethical relationship between marketing and the consumer is a key to the success of organizations. Consumers expect to be treated fairly and with respect. Consumers expect that the service they receive from organizations will be reliable, responsive, trustworthy, understanding, and that they are really receiving something of value. They do not want ‘lip service’, unrealistic promises, or misleading offerings. Consumers do not want to be sold products that are inherently bad for them. The ethical implications for marketers are great in meeting these expectations. As more people join the marketing field, especially in the increasingly popular ‘information marketing’ arena, these issues will, and should be, some of the first issues that need addressed.

A new foundation for marketing and the ethical implications of marketers targeting specific groups or segments of consumers is needed. Companies have targeted specific segments of consumers that they feel will provide them with the greatest returns, sometimes to the exclusions of others. Some consumers feel that marketers do not care at all about what happens to them once they purchase a product and that this caveat emptor, or ‘let the buyer beware’ theory of marketing is, and must, rapidly be dismissed.

Markets must become more concerned with the needs and wants of the consumer, but they must still keep in mind the overall goal of the company. This unfortunately creates a conflict between the priorities of the marketer, the needs and wants of the consumer and the goals of the organization (Profits), and is the basis for much of the confusion and concerns about ethical marketing practices. To overcome the challenges that this presents organizations, and to some extent consumers, all involved must take a more holistic, or all encompassing view of the marketing process. Ethical decision making for businesses will require them to take an “enlightened self interest” approach to serving the consumer, to insure that there marketing practices are ethically sound.

Consumers also must bear some responsibility to become more self aware and informed about the products they purchase and use. For those with the ability to make rational choices, consumers must take actions and research the products they buy; they must develop an awareness of their needs, as opposed to their wants, and make appropriate decisions concerning the directions their consumptions take them. If consumers expect organizations to treat them with respect, and provide a level of service consistent with their needs, they must do their part.

Service is really the art of offering a consumer more than just the product they are purchasing. Part of that offering is to provide consumers with the assurance that what you are marketing to them is based on ethically sound principles: Do organizations treat their customers with respect? Are they honest and forthright in their communications with consumers?

As awareness of consumer rights increases, and advocacy groups increase pressure on organizations and governments, the priority that organizations must place on the ethical implications of their marketing programs will only increase. In the service industry the relationship between the consumer and the service provider is all that matters. If the consumer perceives that they are being treated unethically they will go elsewhere. But, not only will they leave, they will take with them as many others as they can. The risk that organizations face by treating their customers/clients unethically is too great to let this happen.



Source by James Stephenson

Business Terms and Attributes You Need to Know

Business Terms and Attributes You Need to Know

Commitment – This is an attribute necessary in every employee and leader. A committed person sees to the end what they were involved with in the beginning. A committed person gives it their all. People sometimes may not show some commitment if the direction and vision of the organization are not clear. People will certainly not commit to something they are not sure of. Commitment is almost similar to loyalty. When people buy-in to the vision and goals of the organization, they are likely to set aside their personal comfort and commit to the success and overall progress of the organization. When team members are committed to their tasks, completion and success is inevitable.

Company – This is a registered organization with employees and leaders. A company is also called an organization or a business. General structure of a company has Managing Director at the top (Chief Executive Officer) and below him/her are the individual departmental heads e.g. Sales and Marketing Director, Human Resources, Finance and Admin, Operations etc. A company is broken down into individual business units which seem independent but are actually interdependent on other departments. Companies’ existence is usually governed by the Companies Act of the country where the business is registered. See Business under the B Series. A company is also referred to as a corporate entity

Communication – The way we communicate internally and with external stakeholders is what normally divides successful companies from mediocre ones. If you cannot communicate with your employees about vision, targets etc, you should not expect miracles from them. If you can not be in touch with your customers and suppliers out there, no wonder you seem to be on an island of stagnation. Communication uses a channel which varies from print media to electronic media. More and more communication is now electronic as it is faster, less expensive and reaching a larger audience. Companies that have gone bankrupt can actually mention that because they failed to listen to the needs being communicated by their customer, they eventually ran out of business. Communication is a key for success.

Competition – When you have another company or individual offering services like the ones you offer they are considered your competition. You compete to win the heart of the customer. You compete for space, orders, attention etc. It is healthy to have competition. Your competition is not your enemy. It helps to keep your services in check. In situations where companies are a monopoly there is a general tendency to slip back, relax and assume business will always be there. This is why the same company will suffer the day a competitor comes onto the same market because customers never forget those that look after the diverse needs.

Confidentiality – Information in the organization has levels of exposure. Information that is for public consumption will be found in the press or on company noticeboards. Sometimes a bulk email may be sent to the whole organization. However certain sensitive information is just for a few recipients as the same information in the hands of someone on the shop floor could be scary enough raising tempers and anxiety levels within the organization. When minutes to meetings are leaked to people who are not privy to the discussions done then absolute chaos begins to brew. One quality for Personal Assistants and secretaries is the ability to keep confidence. If you do not excel in this area then you are not good enough as a leader or assistant to a leader.

Conglomerate – This is a business organization that comprises many business or companies. This is usually called a group of companies. This happens when leadership of the company decides on diversification into other business lines to a point where companies are registered to handle the extra lines or services instead of one company a diverse range of products and services. E.g. A Financial Services Group could have a bank, stock broking firm, Insurance company, Risk Management firm, Financial Accounting Firm, Auditing firm etc



Source by Rabison Shumba

Where Does Advertising Fit Into the Marketing Mix?

Where Does Advertising Fit Into the Marketing Mix?

Many people get confused about the role of advertising in the marketing mix so here’s a simple view of where it fits in.

In the traditional marketing model, we talk about the 4 P’s

o Product

o Pricing

o Place

o Promotion

The last section – Promotion is what we mean when we say you are “doing your marketing”. It’s your communications or your actual marketing activities.

But first, let’s get clear about the PURPOSE of marketing and why you want to get good at it.

“The PURPOSE of marketing or it’s biggest task is to

persuade prospects to visit you online or offline so you

can present your offer. Done well they come waving their

credit card and ready to buy so there’s no need for hard sell.”

Whenever and wherever you get in front of your potential market is your marketing opportunity – you are communicating or getting your message across.

You could say this started as far back as Babylon when the Town Crier was the only delivery method! They went around town shouting out to people to go to the marketplace and you went to the marketplace with your goods to “present your offer”.

With the invention of print and other technologies you now have a smorgasbord of delivery methods or media to reach people such as

o Print – newspapers, magazines, catalogues, newsletters

o Phone, mail, fax

o Radio & TV,

o Internet – through websites, blogs, social networking sites, email, video & Audio podcasts

o Teleseminars & webinars

o Mobile media – Blackberrys and mobile or cell phones

o And lets not forget in person public speaking and networking

Now that range adds a level of complexity. But choice is good and you don’t have to use all of these but they are available to you.

In any event you’ll either be speaking or writing. Simply narrow down what makes sense for you and your business and use your strengths to work out a plan.

JUST remember the marketing principles remain the same no matter the medium – so the PURPOSE of your marketing is still the same. To persuade prospects to visit you online or offline so you can present your offer.

So where does advertising fit into this?

Advertising is simply a subset of your marketing activities it’s the SALES function when you make the sales pitch or “present your offer”. This could be verbal or written in all the same media you use for your marketing communications. What adds to the confusion is sometimes big companies use image based ads for awareness so the “sales pitch” isn’t obvious.

But the primary purpose of advertising is to SELL.

So you create ads in one form or another and get them in front of your audience.

Small businesses can’t afford to waste money on image advertising that is designed for the masses to promote a well known brand. It simply isn’t designed to sell, NOW.

What I do and recommend is Direct Marketing which is based on one-on-one relationships and uses proven direct response advertising techniques instead of mass advertising.

The purpose of a direct response advertisement is to get a response, NOW! Which means these ads actually ask the prospect to DO something.

Whether you’re building a list, selling a product or service, an appointment or even something you are giving away – you still need to “sell” it to your prospect. And ask them to take the action you want them to take to move them through the sales process.

In a nutshell, advertising is a subset of marketing and direct response marketing and advertising is the champion for small business.



Source by Kathleen Ann

Derek Gehl’s Internet Marketing Center – An Unbiased Review

Derek Gehl’s Internet Marketing Center – An Unbiased Review

Overview

Corey Rudl was the founder and original owner of the Internet Marketing Center. He started by publishing his own book called Car Secrets Revealed. When a friend suggested he put it up on the Internet, he responded, “What’s the Internet?”

Eventually, through trial and error Rudl built his sales to phenomenal levels, and decided it was time to begin selling courses based on the techniques he had developed over the years. The Internet Marketing Center was born.

By the year 2005 it had grown to over $40 Million/year.

Over the past few years Rudl had taken on a friend as a sidekick, Derek Gehl, who had marketing experience of his own. The two worked side by side.

Then in June 2005, about the same time I was forming this website, a tragedy took place when Corey Rudl perished in a car accident. Derek Gehl soon took the helm and over the remainder of the year continued to grow the company to about $57 Million.

I’ve been fortunate to have developed a close working relationship with some of the staff, though I haven’t corresponded with Derek Gehl himself, and they have been so kind as to allow me to view nearly all the products in order to present my reviews to you.

Positive

According to Alexa, the Internet Marketing Center’s marketingtips.com comes in second only to Ken Evoy’s Sitesell.com among the big Internet marketing guru’s sites. That’s an amazing feat.

On videos, Derek Gehl certainly came off as the less slick speaker than his predecessor Corey Rudl, and was often interrupted and corrected by Corey Rudl. He never had quite the delivery Corey had. However, over time Gehl has come into his own as a powerful presenter in his own right.

The IMC’s strongest areas of teaching are

· Email marketing

· Automation of your business

· Aggressive testing

Email marketing is primary to Rudl’s methods. By “email marketing’ he isn’t talking about spamming, but mainly about building a huge email list via newsletter (ezine) offerings, and permission-based email advertising. However, in his earlier versions of his “Insider Secrets” course he came under fire for showing readers how to spam. That has since been cleaned up.

Rudl’s emphasis on automation is a point well taken. He acknowledges that Internet marketing simply isn’t an area where you can work an hour or two a day and sit on the beach the rest of the time. He knows your time will be at a premium, and he encourages you to automate as many things as possible through autoresponder, automated shopping carts and auto e-delivery of products where possible. He provides an onslaught of software for this purpose – which may well be part of the reason for his emphasis on automation — to sell you his software.

Aggressive testing was at the heart of Rudl’s own success, and he makes no bones about telling you the importance of doing the same. While pretty much everybody tells you the importance of testing, Rudl made it the focus of everything. The biggest problem with the way most gurus tell you to test, is that they encourage you to try one thing (say a headline) for a time, then try another, and see if your bottom line changes. But there is an inherent flaw in this method, which Rudl recognized. Suppose between week 1 and week 2 a magazine article features my site or product (I should be so lucky). They are sending pre-filtered traffic to my website, and my conversion rate is likely to be better in week 2. My headline may actually be hurting me, not helping, for all I know.

Rudl’s answer to this was to use testing software that concurrently and randomly directs traffic to two different views of the site, and allows you to compare the conversion rate at the same span of time. That is much more scientific.

Unfortunately, the IMC has no products specifically devoted to teaching testing techniques nor any software for the purpose. This is a big gap in their offerings.

One last very positive note is the newsletter – particularly the earlier ones. Nearly all the teaching the company did was echoed in the newsletter. These days it is more a sales letter than an instruction letter, but the archives are still available on the site and are a good free education.

Negative:

Corey Rudl’s and now Derek Gehl’s back-end tactics have come under a lot of fire. No matter what you buy from him, at rather high prices no less, you’ll quickly learn it isn’t nearly enough. If you buy a course, you’ll be told you need several expensive software packages. If you buy software, you’ll need to upgrade to the pro edition. If you think he’s sending you everything you need to know …

Top 10 Methods for Advertising Your Home Improvement Business

Top 10 Methods for Advertising Your Home Improvement Business

People often ask us the same question: “What’s the best way to advertise my Home Improvement business and gather leads?” We’ve compiled a handy list of the 10 most useful tools to advertise your business and see results.

1. Build a Good Online Presence

For what may seem like an obvious necessity for most, some companies still don’t value the importance of a good website. While most companies do have an online presence, it may not be attractive or user-experience optimized. A good website should convey the businesses’ goals, experience, qualities, and services in an easy to read way. There should be a blatant call to action, and sufficient information for the viewer. If the potential client can glance at your page and get all the important information needed, you are that much closer to reeling them in.

 

2. Search Engine Optimization

Many people think that SEO is solely related to building links and advertising your website link. A large part of search engine optimization is related to the way your page is set up. Are you taking advantage of meta keywords and titles? Are you using headers properly? Does your site have a large amount of unique content optimized for targeting certain keywords? These are all important things to consider.

3. Craigslist

Craigslist is a great way to advertise your services. You can hire a designer to create a small ad for you to embed into your Craigslist post, or simply use HTML to format a nice, easy to read, eye-catching advertisement. Re-post as per Craigslist’s guidelines and keep your business’s name out there.

4. Adwords

Google provides a great PPC (pay-per-click) advertising system which will target related websites that use Google Adsense to display your ads. You can target your chosen demographic, choose how much you’d like to pay for every click, and modify the appearance of your ad. They offer text ads, image ads, and rich media ads (flash, animation).

5. Social Media

These days social media is becoming the leading the way for advertising and creating a “friendly” relationship with your clients and fans. Create a Fan page on Facebook, establish a Twitter account, or create a blog. these are all great methods to attract your customers.

6. Blog Commenting

Find blogs related to your industry. Search them out, and post meaningful, relevant comments in the comments section. Be sure to add a link to your website, with a keyword that you’d like to target in the search engines. Slow and steady is the key to seeing results; keep at it on a daily/weekly basis and in due time you’ll see results.

7. Local Advertising

If your business is based locally, an ad in a local magazine or newspaper is a great option. Some companies provide direct mail advertising, which allows you to localize your advertisement in a demographic of your choice.

8. Content is King

Creating and publishing unique content will provide your website visitors with an interesting read, a potential link-back, and will improve your chances at getting picked up by the search engines. Google is beginning to heavily penalize websites with unoriginal content, and content of poor quality. Don’t get cut by the search engines. Keep your content interesting, unique, and greatness will follow.

9. Word of Mouth

Sometimes in these technological days we forget the importance of word of mouth! Don’t ever underestimate the power of a good recommendation. Treat your customers with respect and handle their job with excellence and you just might get the good word passed on.

10. Physical Ads

Physical advertisements such as billboards, bus benches, and other sign-age are often expensive, but they are generally high-profile and attention-getting. If you have the marketing funds available, give it a shot and see how it works. Create a marketing campaign and if the results are lower than you expected or needed, try another route.

While there are many methods that businesses use to market themselves, these are the top 10 ways to achieve positive results in this ever-advancing technological age. Try these steps for yourself and watch your business rise to success!



Source by Kevin Iamburg

How Do CFD Providers Make Their Money?

How Do CFD Providers Make Their Money?

There are two types of CFD models, Market Maker and Direct Market Access. Each type has its own advantages and drawbacks and each CFD provider makes money in a very different way. It is important to understand how CFD brokers make money when you trade. In this article we will focus on Direct Market Access or DMA CFD providers only.

Direct Market Access CFDs are the most transparent type of CFD available, the reason for this is simply because DMA CFD brokers hedge every order they receive from their clients in the underlying market. When trading DMA CFDs you will actually see the CFD providers hedge order in the order book of the share listed on the underlying exchange on which the CFD is based.

In order to hedge in a cost efficient manner and enable the DMA CFD broker to offer CFDs on overseas exchanges the DMA CFD provider will utilise the execution services of a global investment bank that has exchange memberships globally. Having a relationship with one execution provider also allows the DMA CFD provider to achieve economies of scale resulting in lower execution and financing costs for the provider and ultimately the end client.

The global investment banks providing the DMA execution into the underlying exchange on behalf of the CFD provider also provide the financing on the positions, this execution and financing service combined works much like a CFD but on a much larger scale. The CFD brokers hedge transactions with the investment bank are known as SWAP transactions and the service offered by the bank is known as prime broking.

A DMA CFD provider model is simple, aggregate as many client orders and positions as possible in order to achieve reduced execution and financing rates on the SWAP contracts offered by their prime broker.

CFD providers make money much like any business where the business owner buys from the wholesaler and then sells the product in stores to retail customers.

The formula is simple, if your CFD broker is charged 0.01% commission on their SWAP trade and pay a financing rate of 0.50% above or below the RBA rate any they charge you 0.10% commission on the trade and 3.00% above or below the RBA rate they will make money. In addition to making money on commission and financing DMA CFD brokers also receive the benefit of netting all client positions against each other. Put simply netting means that if a long position offsets a short position the CFD broker has no position, however, as the client who is long is paying interest and the client who is short is being paid interest less a small haircut, the CFD provider profits from the difference between the two interest rates.

It is important to note that prime brokers will not deal with retail clients themselves and will typically only deal with large hedge funds and CFD brokers as such CFDs are a great way of achieving access to global markets in much the same way as the global investment banks themselves and hedge funds do.



Source by Marcus Portland

Types of Jobs That Use Microsoft Excel

Types of Jobs That Use Microsoft Excel

Are you considering learning how to use Excel more effectively? Many people use Excel in their day to day jobs, and they’re not necessarily accounting or finance professionals. Excel is a robust spreadsheet platform that allows you to track and store a variety of data effectively. This article will outline some of the traditional and non-traditional career paths that can make good use of skills with Excel. Once you have finished reading this piece you should have a much clearer view of how Excel might be useful in different areas of the business world.

Accounting

As a spreadsheet application, Excel was originally intended to duplicate the large paper spreadsheets that have been used by accounting professionals for over one hundred years. Accountants are responsible for tracking and categorizing all of the individual transactions that make up the day to day operation of a business. Excel is a great tool for this because it allows them to track the details of the transaction, monitor the performance versus expectations and goals, and provide customized and useful reports on almost any aspect of the accounting of a business.

Finance

Closely related to accounting, finance professionals conduct a wide variety of modeling and analysis of a company’s performance. Finance might use complex statistical analysis to predict future performance of a firm or find correlations between certain events and the resulting impact on performance. Finance is also used to study the proper capital structure of a company. All of these functions are ideally suited for a spreadsheet tool like Excel.

Marketing

Marketing is a discipline tasked with generating and meeting the demand for a company’s products. As such, one of their primary functions is directing company resources into appropriate channels to generate demand and create awareness of the company. These channels are generally known as “advertising” and there is usually a cost involved in utilizing them. This cost may be in terms of human labor or money, but in either case it is an investment that should be tracked and monitored to ensure it is generating a suitable return in terms of new revenue. Again, Excel comes to the rescue by providing an easy format for organizing all of these marketing expenses and matching them with the results they generate.

Project Planning

Although there are more robust project management tools available, Excel does a fantastic job for planning and managing the more straightforward projects that arise from day to day in business. Many project managers will use Excel to create Gantt charts which can provide a visual representation of the steps and milestones of a project and help keep things moving toward the ultimate goal.

As you can see, although Excel was initial conceived as a finance and accounting tool, there are a number of other uses for it. From marketing management to more obscure uses like project tracking, Microsoft excel is a tool that is used a wide variety of jobs. You might recognize how it may be a suitable tool to include in your career training arsenal.



Source by Thomas Richardson

Online Market Research Surveys: Understanding Incidence Rate

Online Market Research Surveys: Understanding Incidence Rate

This article discusses the concept of “incidence rate” and how it is used in the context of online market research surveys. In practice, there is a difference between a “natural incidence rate” and a “practical incidence rate.” For some types of studies, the natural incidence rate may be of interest for analysis purposes by researchers at market research firms or marketing departments of companies or other organizations. For other types of studies, it may not be necessary to estimate “natural incidence,” and research users may become more concerned about ways to increase the “practical incidence” rate in order to reduce costs. It is important to understand when an estimate of natural incidence is needed vs. when it is safe to focus on increasing the practical incidence rate to reduce costs.

Market Research Surveys and Natural Incidence Rate

An example can help to explain these concepts. Imagine that a researcher wants to conduct an online market research survey of people who “regularly” visit large bookstores (e.g., Borders, Barnes & Noble, Books-A-Million). For this study, “regularly” could be defined as “at least once a month.” Many adult consumers would be sampled at random and invited to participate in the survey. For those who respond to the survey, the first question would ask how often they visit large bookstores. Those answering once a month or more often would be considered “qualified” to continue and complete a full survey for the study. Those answering less often than once a month would be considered “disqualified” for the full survey, and their survey would end after this first question. However, the respondents “disqualified” from the full survey (because they do not visit large bookstores “regularly”) would still be tallied.

Although the primary purpose of the study may be to learn about the detailed behavior of those who visit large bookstores regularly, the researcher may also be interested in the “incidence” of these types of consumers. That is, the researcher might ask, what proportion of adult consumers are “regular” visitors of large bookstores? This can be estimated by examining how many “qualified” to complete the full survey vs. how many were “disqualified.” The “incidence” of regular visitors of large bookstores would be estimated using the number qualified for the full survey divided by the total that responded. In other words, the incidence would be the number qualified divided by the sum of those qualified and disqualified.

This incidence may be very useful for the researcher, since it provides an estimate of the proportion of adult consumers who are regular visitors of large bookstores. Sometimes market research firms will use an estimate of “natural incidence” to “size the market.” That is, multiply the incidence by the number in the whole adult population to get the estimated size of the “target population” of regular visitors of large bookstores.

However, the calculation of “natural incidence” assumes that adult consumers were sampled at random to participate in the survey. If this were not the case, then the calculation described above would not yield a valid estimate of natural incidence.

In fact, many studies do not require pure random sampling of all adult consumers. Instead, particular types of consumers may be “targeted.” For example, many market research firms with online panels have extensive information “on file” about their panelists. Let’s assume that the researcher is conducting online market research using a panel in which bookstore behavior is already known. That is, when panelists joined the research panel, they were asked a variety of questions about their shopping behavior, and one of the questions was about frequency of visiting large bookstores. As a result, it would be possible to “target” regular bookstore visitors from the panel and only invite these panelists to participate in the new survey.

Market Research Surveys and Practical Incidence Rate

If regular bookstore visitors were targeted from the panel, then most would be “qualified” for the full survey. To be sure, some would be “disqualified” if the information “on file” about the panelists was sometimes no longer accurate. For example, if someone joined the panel a year ago, they may have been visiting large bookstores regularly at that time, but they may have changed their behavior since then. But, the number “disqualified” in this case would be very low compared to conducting a survey with consumers selected purely at random. Thus, “targeting” particular types of panelists can result in a very high practical incidence rate, but this would also invalidate estimates of “natural incidence.”

At this point, the reader might ask why target panelists based on information already “on file” if this will invalidate estimates of “true” or “natural” incidence? The answer has everything to do with cost. Targeting reduces research costs significantly because fewer survey invitations need to be sent; administrative time for market research firms in managing …

Make Money Online by Selling Other People’s Products

Make Money Online by Selling Other People’s Products

A lot of people are now getting into internet businesses and online marketing either to add extra income or eventually making it their primary source of income. Why? Because online marketing can provide better benefits!

First, you can contact and communicate with just about anybody in the world who has internet connection if you advertise your products online. That indicates a broader market reach for you, which can convert to larger profits. Second, setting up an internet based business needs only a portion of the cost required to set up an actual company establishment, which indicates lesser expenses for the business owner

Another thing that has drawn a lot of attention from people towards online marketing is the fact that you are not required to have your own product to begin. In online marketing, anyone can start generating profits online just by promoting, or even by just trying to sell other people’s items. Getting started with this type of marketing procedure is actually quite simple. All that you need to do is to set up a compliance agreement with an online merchant or vendor, and after everything is set up, one can instantly begin to generate profits by promoting the vendor’s or the store’s items.

Furthermore, the most popular and the fastest method of selling other people’s products and services on the internet is affiliate marketing. Affiliate marketing, in its basic definition, is a relationship between an internet merchant or store, who has items to sell, and his affiliates, who are willing to sell the vendor’s product on their website.

In a common affiliate marketing set up, the vendor provides his affiliates with advertisements, either banner or text type that directly links to his site. The affiliates will then get these ads placed on their site and they get compensated whenever visitors or product purchases directed to the vendor’s web page. Affiliates are often compensated on sales by commission, although other online product vendors would opt to pay a set fee for the affiliate’s compensation.

Getting started to make money online through affiliate marketing is fast and simple. You just need to sign up as an affiliate marketer to an affiliate program. Another option is to sign up as an affiliate on an affiliate network that hosts different affiliate programs. Signing up usually costs nothing, although some networks might require you to pay a small fee that may be the amount as a payment for the additional service those companies render like tools, webinars and training materials.

When you sign up with an affiliate program, you are usually required to fill up an information form about yourself. Some affiliate marketing programs may also need you to present the URL of your web page and describe its content. This will allow the retailers to verify that you actually have a web page with material that are relevant to their products. Some affiliate programs, however, does not require you to have a website. After filling out the form, you are then free to choose the affiliate programs you want to use.

After signing up with an affiliate program and becoming an affiliate, you are now ready to make money online by selling other people’s products. How do you make money? There are actually various ways for you to generate income as an affiliate marketer, and most of these ways depends on the type of affiliate program you’ve sign up for.

A lot of affiliate programs pay their affiliates in either of three methods: pay-per-click (PPC), payper-sale (PPS), or pay-per-lead (PPL). In pay-per-click marketing, the affiliate is compensated whenever he directs traffic to the vendor’s site. PPS and PPL online marketing programs is different. In PPS, the affiliate only gets paid when his referral converts into a sale. In typical PPS online marketing program, the affiliate would usually get 15% to 20% commission for each conversion. Pay Per Lead works the same way, although affiliates are paid a fixed compensation whenever his referral converts into a lead for the vendor.

Some affiliate programs are two-tier, which means the affiliate is also allowed to refer other affiliates to the vendor. In such affiliate program, the affiliate would not only be paid for the visits or sales that he would redirect to the merchant’s site but also for the visits or sales directed by the affiliates who signed up with the program through his referral.

Another way of earning more profits with affiliate marketing is through residual affiliate programs. Residual marketing programs are affiliate programs where the affiliate gets compensated a number of times for as long as the vendor keeps the customer the affiliate has recommended to his site. One type of residual program gets the affiliate compensated a commission every time the referred customer purchases something on the vendor’s site.

Another form of …

Rendering Development And Advertising and marketing Extra Efficient With 3D

Rendering Development And Advertising and marketing Extra Efficient With 3D

To make sure success for your enterprise, you don’t need random folks visiting your pages. Unfortunately, most advertising and marketing professionals had been skilled to method the market with bold headlines, flashy graphics, essentially a billboard type of marketing.

Web site web advertising takes many faces: websites, blogs, e mail campaigns and newsletters, social media The listing of the way to interact present and potential prospects is rising internet marketing company day-after-day, and utilizing these instruments are important to the success of your corporation.

Good day, I am with Digital Link and this has become a significant part of our new enterprise and it’s a dialog I do know that many of the prime one hundred firms are having as well.

Brands around the globe have since tried to take advantage in addition to hold abreast of the commercial, technological, and cultural traits round Internet advertising and marketing.

So, begin driving that prepare to web marketing nirvana or you’ll be left behind on the station together with your office provides, an expensive cup of java, and scratching your head saying, when is the next prepare coming”.

Contemplating these Web Marketing Solution, there are totally different firms offering software products containing one or all of these solutions.

This fifth on-line course in eCornell’s Marketing Strategy for Business Leaders certificates program examines the psychological and sociological systems wherein customers choose whether or not to undertake new services, and how the product lifecycle is connected to new-product diffusion.…

3 Key Steps To Starting A Digital Marketing Strategy

3 Key Steps To Starting A Digital Marketing Strategy

A successful digital marketing campaign is the dream of many business owners. With the help of this campaign, businesses won’t have to sleep and commerce can flow anytime and anywhere.

Digital marketing is usually defined as a marketing strategy that uses digital or Internet-based services, platforms, and tools instead of traditional marketing media. A typical strategy or campaign includes the use of email campaigns, social media, online videos, and banner ads on websites. This strategy is highly useful to every business, regardless of its type and size, because it has the potential to reach any customer or client who has a connection to the Internet, wherever they are at any time of the day or night.

But how do you start or create a good and effective digital marketing strategy? You can begin by following the key 3 steps and some additional tips below:

1. Determine and know your target audience.

A good digital marketing strategy starts with identifying the group you want your brand, product, or service to reach. To do this correctly, answer the following questions:

• Who do you want to sell to or who do you want to buy your product or get your services?

• How do they usually search for products and services they want info about online?

• Which social media sites or platforms do they normally use?

• Which sites do they spend a lot of time on when they are online?

By determining who your target demographic is, where they hang out, and how they like to engage with the brands they follow, you will have a higher chance of having your message being welcomed by online users rather than be lost the wide world of the worldwide web.

2. Put some thought into selecting the best platform to reach your audience.

At present, there are many ways of effectively reaching your target audience online. These include the various social media, search engines, display advertising, and direct email marketing. Generally, people who are of a consumer age have some type of online interaction. They may be researching using popular search engine sites, posting on various social networking sites, or reading content online. Most of these platforms have a measurable weighting toward a particular demographic. If you can’t understand the figures, get help from experts in comprehending them and with using them for choosing the best platforms to use in your digital marketing strategy.

3. Regularly measure and adjust.

Lastly, be open-minded when starting and even implementing a digital marketing strategy. Also, don’t be afraid to change what you’re doing. This is because the digital landscape is known for its rapid change. Although this may seem daunting, it’s actually one of biggest advantages of doing digital marketing. This is because the target audience, message, and placement of your online communication can be adjusted quickly and easily, unlike with traditional marketing.



Source by Jeff P Harden

Implement the "5Cs" Strategy Into Your Digital Marketing Mix

Implement the "5Cs" Strategy Into Your Digital Marketing Mix

Marketing in the digital space has evolved immensely over time. There has been an explosion of new processes, new communication technologies and new marketing channels to advertise and promote your business. It’s a big change now! Everybody is utilizing digital marketing tactics to reach out to their customers, you have to re-invent your strategy to succeed in the ultimate battlefield of digital war. A well-planned set of digital marketing goals will help you measure the performance of your marketing activities and get real results. Implement the ‘5Cs’ strategy into your digital marketing mix to get closer to your business marketing goals:

C – Connect: Connecting your brand with target audience is the first step toward marketing success. The customer is the CEO of your business. To create a brand your customers will love you need to connect with them. So how do you make a connection with customers? It’s through social networks, email, website, blogs and search engines. Building a meaningful, emotional connection is vital for establishing successful customer relationship.

C – Converse: Just because you know well about the features and benefits of the range of products and services your company provides doesn’t mean that your customers are also aware of them. Communicating directly with your niche community is necessary to inspire brand awareness. Customers want to be emotionally impacted during their entire journey of commercial existence. Keep in mind some of the right ways of customer communication – send personalized emails, create content based on customer needs and engage in conversations on social channels.

C – Characterize: A business is one that customers only know while a brand is one that they love. You have too many competitors selling the same services as you do. How are you different from them? What is so unique about your products? You need to characterize your business to build a brand that customers love to recommend. You need to convince customers about the benefits that they can gain from using your services. People choose a product based on the value they receive. So be unique, be distinctive to get more recommendations and repeat customers.

C – Captivate: If you don’t understand the value of customer engagement and instead, focus on sales pitch, then you will definitely fail in the long run. Engaging with your target audience is necessary to retain existing customers and attract new ones. To captivate your customers you must provide useful information through all digital marketing channels, make all conversations two-way, serve your customer needs when they want, and become an honest, empathetic & assertive communicator.

C – Convert: The ultimate aim of your digital marketing campaign is to convert prospects into buying customers. Your customer conversion strategy requires a complex combination of value proposition, customer online experience management and customer feedback. Reach the customers at the right time and right content to move them through the conversion funnel.

If your business starts using the ‘5Cs’ digital marketing strategy, you will be able to better connect, attract, engage, communicate and convert potential customers. With more repeat customers and more conversions, your business will become sustainable. The 5Cs will yield the greatest wins to help your business grow and get bigger!



Source by Alok Dharayan

What Are the Advantages and Drawbacks of OpenID in Terms of Email Marketing?

What Are the Advantages and Drawbacks of OpenID in Terms of Email Marketing?

Registration and signup forms often make a burdensome task for website visitors. They also create problems for marketers and their conversion rates. OpenID is a solution that aims to solve this problem by allowing visitors to sign in with a single user ID. This method offers convenience for the web user but is quite useful to marketers as well. Aside from eliminating the tedious registration process, it also prevents new users from having to leave your website just to verify their email address. Sounds like a win-win, but it is still important to know the pros and cons of OpenID as they relate to email marketing before accepting this feature on your website.

More Efficient Data

One significant benefit is that if you accept it on your website, you will have access to valuable data that would traditionally require the user to complete a long registration form to obtain. OpenID providers such as Google, MySpace, and Yahoo collect and share precious demographic data that could greatly benefit your email marketing campaign. This data often includes the users name, gender, location and email address. With such revealing information at your disposal, you can optimize your marketing strategy and fine-tune your website to better suit the needs of your visitors.

Lower Customer Service Costs and Higher Satisfaction

OpenID allows visitors to use an existing online identity to sign into your website. This could be an identity they created on Blogger, Flickr, or other sites that except the service. Being that the user’s identity is already authenticated by an existing provider, there is no need to store usernames and passwords in your system. This essentially means no more pouring valuable resources into time consuming burdens such as password recovery and excess customer care. By accepting OpenID on your site, you will be able to get the maximum use from your web infrastructure while increasing satisfaction among customers who no longer have to worry about forgetting their passwords.

The Trust Issue

The biggest disadvantage relates to trust. Whether it was created with LiveJournal or WordPress, someone with an OpenID had to provide specific information to obtain it. At that point, a profile for that user is created and may be shared with those who accept the service on their site. This includes all the rich user data we mentioned above. So even though a visitor does not have to provide this information to sign in to your site, they still could be providing you with access to it by simply entering their ID. If the user is not comfortable sharing the same information they shared with AOL with you, it could result in a lost conversion you never have a chance to get back.

Conclusion

This option certainly has its drawbacks, but from an email marketing aspect, the positives outweigh the negatives. The access it gives you to such powerful data makes it almost irresistible, while the convenience factor benefits all parties involved. If you think your visitors will welcome something like OpenID, implementing it is probably a good idea.



Source by Gary San

Marketing Strategy: 7 Steps to Market Segmentation

Marketing Strategy: 7 Steps to Market Segmentation

Market segmentation is widely defined as being a complex process consisting in two main phases:

– identification of broad, large markets

– segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly.

Everyone within the Marketing world knows and speaks of segmentation yet not many truly understand its underlying mechanics, thus failure is just around the corner. What causes this? It has been documented that most marketers fail the segmentation exam and start with a narrow mind and a bunch of misconceptions such as “all teenagers are rebels”, “all elderly women buy the same cosmetics brands” and so on. There are many dimensions to be considered, and uncovering them is certainly an exercise of creativity.

The most widely employed model of market segmentation comprises 7 steps, each of them designed to encourage the marketer to come with a creative approach.

STEP 1: Identify and name the broad market

You have to have figured out by this moment what broad market your business aims at. If your company is already on a market, this can be a starting point; more options are available for a new business but resources would normally be a little limited.

The biggest challenge is to find the right balance for your business: use your experience, knowledge and common sense to estimate if the market you have just identified earlier is not too narrow or too broad for you.

STEP 2: Identify and make an inventory of potential customers’ needs

This step pushes the creativity challenge even farther, since it can be compared to a brainstorming session.

What you have to figure out is what needs the consumers from the broad market identified earlier might have. The more possible needs you can come up with, the better.

Got yourself stuck in this stage of segmentation? Try to put yourself into the shoes of your potential customers: why would they buy your product, what could possibly trigger a buying decision? Answering these questions can help you list most needs of potential customers on a given product market.

STEP 3: Formulate narrower markets

McCarthy and Perreault suggest forming sub-markets around what you would call your “typical customer”, then aggregate similar people into this segment, on the condition to be able to satisfy their needs using the same Marketing mix.

Start building a column with dimensions of the major need you try to cover: this will make it easier for you to decide if a given person should be included in the first segment or you should form a new segment. Also create a list of people-related features, demographics included, for each narrow market you form – a further step will ask you to name them.

There is no exact formula on how to form narrow markets: use your best judgement and experience. Do not avoid asking opinions even from non-Marketing professionals, as different people can have different opinions and you can usually count on at least those items most people agree on.

STEP 4: Identify the determining dimensions

Carefully review the list resulted form the previous step. You should have by now a list of need dimensions for each market segment: try to identify those that carry a determining power.

Reviewing the needs and attitudes of those you included within each market segment can help you figure out the determining dimensions.

STEP 5: Name possible segment markets

You have identified the determining dimensions of your market segments, now review them one by one and give them an appropriate name.

A good way of naming these markets is to rely on the most important determining dimension.

STEP 6: Evaluate the behavior of market segments

Once you are done naming each market segment, allow time to consider what other aspects you know about them. It is important for a marketer to understand market behavior and what triggers it. You might notice that, while most segments have similar needs, they’re still different needs: understanding the difference and acting upon it is the key to achieve success using competitive offerings.

STEP 7: Estimate the size of each market segment

Each segment identified, named and studied during the previous stages should finally be given an estimate size, even if, for lack of data, it is only a rough estimate.

Estimates of market segments will come in handy later, by offering a support for sales forecasts and help plan the Marketing mix: the more data we can gather at this moment, the easier further planning and strategy will be.

These were the steps to segment a market, briefly presented. If performed correctly and thoroughly, you should now be able to have a glimpse of how to build Marketing mixes for each market segment.

This 7 steps approach to market segmentation is very simple and practical and works …

The 5 Best Gummy Bear Brands

The 5 Best Gummy Bear Brands

1. Black Forest Gummy Bear: A Consumer Favorite

Many people consider the top brand on the best gummy bear list to be the Black Forest gummy. This may be because real fruit juice helps to make this candy a healthier version of the soft bear that so many people love. Many consumers appreciate the fact that Black Forest gummies are not as soft and chewy as some of the alternatives made by other brands.

This means they won’t be as likely to stick to your teeth, gums, and the roof of your mouth. Their slightly stiffer consistency, along with the fact that they are flavorful and aromatic, may be what makes them the preferred choice of countless chewable candy fans.

They come in five fruit flavors, including pineapple, cherry, and apple. These just might be the best gummy bears out of all the ones to follow – but that could easily be a matter of taste, right!?

2. Haribo: The First Gummy Bears

The Haribo brand was the first to manufacture the now famous chewables. The concept for this unique candy treat was created in 1922 by the German candy maker, Hans Riegel. He styled them after the dancing bears that had been so popular in Europe in the previous century.

The Haribo original (Gold-Bears) gummies come in an impressive spectrum of fruit flavors, from orange to raspberry to lemon. The green Haribo ones are strawberry-flavored, and the clear ones taste like pineapple.

This brand is known for producing soft, pliant bears. If you want a tasty alternative to fruit flavors, Haribo also makes cola-flavored candies shaped like cola bottles.

3. Trolli: Another Soft and Fruity Bear

The Trolli brand is another top seller in gummy candies, and like Haribo Gold-Bears, their own bears are delightfully soft – even more so than the Haribo option. Numerous children prefer these because they are so soft and easy to consume.

The Trolli bears come in five fruit flavors, including apple. The most powerful flavor in this bunch is cherry. If you are looking for an alternative to the classic fruit flavors, Trolli also makes sour worms.

4. Albanese: A Broad Assortment of Flavors

The gummy bears made by Albanese brand come in a wide range of pleasing flavors. Some of the unique flavors that make these candies stand apart are watermelon, pink grapefruit, mango, and blue raspberry.

These make a colorful addition to any party refreshments display. These are soft and chewy, but they do not stick to the teeth like gummy bears made by some of the other top-selling brands.

5. Jelly Belly: Beyond Gourmet Jelly Beans

The brand that is famous for its gourmet jelly beans also makes gummy bears. Jelly Belly also uses kosher-certified gelatin to make its candy, which many gummy aficionados are likely to appreciate.

These gummy bears are known for being soft, fresh, and flavorful. The Jelly Belly gummy bears come in five classic flavors. They are also available in a sugar-free variety with seven flavors, which include grape, tangerine, and watermelon.

Conclusion: Indulge in a Novelty Gummy Recipe for Adults

Now that you know which brands make the best gummies, you may want to try making a fabulous gummy recipe intended exclusively for grownups: Vodka Gummy Bears. This recipe is incredibly easy to prepare. Simply assemble your desired amount of gummies in some bowls (don’t fill the bowls more than halfway). Then, cover the candy with the vodka of your choice.

After that, allow them to marinate in the vodka for at least one or two days. The various recipes for this concoction vary in their directions; you can let the gummies sit either covered and refrigerated or uncovered and unrefrigerated. You may then serve them in dishes (you might want to provide your guests with eating utensils).

Since their stiffer consistency means that they may hold their shape better than other gummies, the Black Forest gummy bears could be the best choice for this recipe.

You don’t need to be in grade school to appreciate this popular candy item. Gummy bears have been a longtime favorite for nearly a century. Whether you consume them straight out of the package or drenched in vodka, don’t forget to share this colorful treat with others!



Source by Christina M Thomas

How the Top 13 Companies Use PR

How the Top 13 Companies Use PR

#1 Apple

Product placements in many moves and TV shows with the stars using their products. For example, a great shot of JUST THE IPHONE and nothing else in the Sex in the City Movie. My favorite? I am Legend!

#2 Berkshire Hathaway

Warren Buffet, the most successful investor in the world apologizes to his stockholders for making mistakes in the bad economy.

#3 Toyota Motors

They sponsored Top Chef Chicago in 2008. Not only did they have commercials every other second but every shopping trip was in a Rav 4

#4 Google

Becoming a verb and being used in a movie with Jennifer Lopez in Maid in America, Google was written into the script!

#5 Johnson & Johnson

Not only do they have a you tube channel, they also have multiple Facebook pages for the different segments of their market.

#6 Proctor and Gamble

Took Movie product placements to Books! Cathy’s book, Persius book authors agreed to have character use certain make up products!

#7 Fed Ex

Movie product placement abounds! Bowfinger, Runaway Bride and of course their super commercial called Cast Away!

#8 Southwest Airlines

Lots of papers are written on them because of their service.

#9 General Electric

Top Chef is heavy with their appliances.

#10 Microsoft

Bollywood has been the beneficiary of their product placements.

#11 Wal-Mart Stores

Product placements on shows like Dame Chocolate and others.

#12 Coca-Cola

Obama was seen drinking a Coke during the campaign. With giant cups placed on the desks in American Idol, In a children’s book about dinosaurs, there is a coke bottle on every page, The Democratic convention, Madea goes to Jail and the Olympics make them product placement champs.

#13 Walt Disney

The View from Walt Disney Studios and Marley and ME…need I say more?



Source by Letitia Wright

Internet Advertising and marketing Suggestions & Strategies For Plumbing Contractors By Plumber & HVAC WEB OPTIMIZATION Podcast

Internet Advertising and marketing Suggestions & Strategies For Plumbing Contractors By Plumber & HVAC WEB OPTIMIZATION Podcast

We submit each day tips on how you can enhance your corporation’s income with digital advertising and marketing. The web has developed rapidly stress compatible a conduct that constructive is now not for chatting and emailing alone, but for particular person other issues and.

If you want digital marketing ideas for a shopper that isn’t exactly your cup of tea, you want to be able to push past these boundaries and get excited about the content, identical to some other shopper.

Thus, if one wishes to market their startup efficiently, they need to ensure a good workforce and their job description must embrace developing as well as deploying day-to-day advertising strategies.

We tend to make use of the term ‘small businesses’ since large corporations likely have dedicated departments that take care of their Internet advertising and on-line presence.

A major suggestion referring to Website advertising and marketing is that it’s a must to accept that at times you should scrap almost everything and begin utterly from scratch.

For example, if you happen to go to Google and search for marketing suggestions, you will discover Jim’s Advertising Blog is the #1 or 2 natural search outcome.

With the multitude of strategic advertising and marketing tools available on the Web, there isn’t any manner you may miss out on all the profits… and fun.

If you are committed to fabricate specie online and turning into an Internet Marketer and you aren’t distressed of a shrimp functioning, whence you care contact the hundreds of as we internet marketing strategy speak self make-believe millionaires who treatment the internet contemplating their struggle platform and their house due to their office.…

Online Classified Ads – An Example of Internet Marketing Strategies

Online Classified Ads – An Example of Internet Marketing Strategies

Online Classified Advertisements or Online Classified Ads are a great way to advertise a business through the internet. Traditionally, you can see classified ads by reading newspapers and magazines and online classified ads just work the same way that it does but on a wider range of people who will get to see your advertisement.

When putting an ad on a newspaper, on television, or on the radio, your prospect customers would be limited to those who will read, watch, and or listen to your advertisement, while doing an advertisement online can boost your number of prospect customers for your business from, say, nationwide to worldwide.

Furthermore, online advertising are a lot cheaper than advertising through TVs or radios. There are also hosting websites that would offer free advertising to their customers. Doing online advertising is a great advantage and may even bring in new customers for your business at little or practically no cost.

Using Online Classified Ads Effectively

There are some similarities with online classified ads and the traditional classified ads, like to attract customers there still has to be the element of drawing in the right customers. For this reason, the online ad must be appealing to the target market of the business that it would catch the attention of your desired target market instantly. Also, it is wise to find a host website for your online ads that provides a lot of hits so your online ads will be seen very frequently. Also make sure to read the rules of your host website before posting your online ads.

An example of using online classified advertisements effectively is by putting your advertisement through Google. Google scans classified ad hosting websites for your business, some of which you might see are advertising websites that would let you advertise your business online free of charge.

Rather than advertising through plain text, most advertisements online can now be seen by the use of animated web banners that can be seen through various websites. If you are planning to do this, make sure that your online banner would be eye catching, pleasing to the eyes, can catch the attention of your prospect customers immediately, and may include interactivity so that people would want to click on your web banner.

Other Alternatives to Online Classified Advertising

Always remember that finding a host website to publish your online ads is not the only way to advertise your business through the internet. There are lots ways you can advertise your business online.

Examples of these are joining web forums, writing articles through the internet, having your own blog and, say, putting your products there, submitting your products through search engines, using website affiliates to your website, or maybe even chatting with people through various instant messaging services throughout the internet.

Even though online classified advertising is a great way to advertise your business, do not forget that traditional classified ads are still useful until today. There are still a lot of people out there who do not go online and would prefer reading the newspaper or watching the television. You can always mix offline and online advertising in order to achieve better results for your business. It is wise to use every possible marketing opportunity, especially the ones that would work the best for your business.



Source by Terez Dunn