Category: marketing mix

Your Book Marketing Plan

Your Book Marketing Plan

Writing is an art, one that brings joy to its creator. There is a definite yearning to get the words on paper and lastly have it printed on a book. For those looking to have their books published by a big publishing house there is much more required before they offer anyone a publishing contract; book proposal. The book proposal is for the publisher, a book marketing plan for you. It is a roadmap for your book marketing efforts. Both plans are integral for your book success.

Think about your book as a product, and that's exactly what it is. As any other product that you might consider to market to make a profit you must think of:

  • Its value compared to similar products and how yours is better.
  • You should also know who your customers would be and where to find them.
  • Avenues to advertise and promote your book off and online.
  • Possible sponsors for your book.
  • Stores, organizations or business who can offer your book in a gift with purchase offer
  • Where to get reviews to include on your book, your website and any other promotional material. Try to get reviews from people who are experts in your book topic; your readers will know them and their review will heavily influence their buying decision.
  • Analyze the content of your book and devise a way to develop a talk, workshop, or community based on one or more of the topics discussed in it.
  • Write a few articles related to your book to use as a traffic building tool to your website, web log or forum. There are many places where you can submit articles for others to use in their websites or electronic magazines as long as they keep it intact with all your information and links.
  • Think about other type of media you can include with the book like CD version, calendars, software, workbook, etc.
  • Develop a special report to be downloaded from your website as a thank you for their purchase. You can print the information within your book. If you have them register at your site before downloading the report you will be building your own fan mailing list.

There is so much you can do with a book if you only take time to think it over and plan for the marketing strategy before you write the first word.

According to a survey performed by Guerrilla Marketers' Cafe with over a hundred book lovers, one of the most important parts of a book who influenced their decision to buy was the back cover. Dan Poynter explains it in detail in his book The Self-Publishing Guide and Is There a Book Inside You? On it he explains step-by-step how to divide the back cover section and what items to include in it to make it more attractive and to impress the reader with your book's value. The book cover in general is a very important to the book, it's what the readers see first and it should attract them in just a few seconds. And excellent written book with a poor cover will not reach its audience. Go to the store and look at books in your genre and see what attachments you enough to pick up, notice its layout, colors, typeset graphics, etc. Make notes of the elements and then take that information to develop your own book cover design. When it comes to cover design a professional is your best choice, but if you can not afford one think about college students which you can hire for half the price or interest a graphic art class to take on your book cover as a project. You can contact college professors and propose the project for one of their classes. You can also request to have them make posters, cards, business cards or any other promotional material from it. Banners and logos will come in handy for when you develop your website or web log. There is a lot of software available you can also use to customize your own promotional material and then take it to your nearest printer or upload it online.

I hope you understand the importance of building a marketing plan for your book before you write your book. It is the key to make it a success and to be considered in the future for future ones. It does not matter if you submit your book to a publisher or self-publish your book, the process should be the same and you should have a clear vision of how the book will find its way into the readers' hands.

Source by Clary Lopez

Internet Marketing Using The Social Media Strategy

Internet Marketing Using The Social Media Strategy

Social media implies that you facilitate a two-way discussion, rather than a one-way bombardment of marketing messages. In short, this means that you stay engaged and in a discussion with visitors.

These marketing Media sites come and go like the wind. It looks like every 5 seconds some entrepreneur is just around the corner with another Digg or knockoff.

Hoping that whatever maneuver they bring to the table will make them this week's hot topic or at least clever enough to catch the eye of whomever might have some money and want to absorb some wicked bit of code or an anit community.

Social media (or new media) involves a LOT of things, a lot of tech, and could need a lot of resources (not necessarily money). When you say you use this type of marketing, and you want to launch a network of some sort, does that mean the entire process is done in-house?

Using these marketing strategies can bring traffic and links to any website. Too often, marketers overlook the value of marketing this way and tend to stick with traditional methods, while the younger generation of webpreneurs has employed social sites as an every-day strategy.

This type of internet marketing is growing at a such rate that domains, websites and blogsites will increase in value due to the increased demand for webspace. The social aspect is driving the net into new territory and expends exponentially because of its viral nature.

Social marketing – as understood in a Web 2.0 context and has enabled us to play more effectively than was previously previously, on a global field.

Applying these Social Marketing strategies has released us, freed us: and we will not go back. Using this form of marketing has been a great resource for both ideas and traffic for my blog. If you work and get noticed in social media and it gets passed around that's a great way to promote your work.

This form of media marketing seek's (in theory and in word, at least) is a different kind of influence: peer review and approval. The medium and the form of discourse that it supports are wide open.

Using these forms of marketing are considered a Branding Exercise – while these sites can send you a lot of traffic very very quickly they can also be excellent places to do branding. Every time a reader or potential reader comes across you on one of these site's the more you reinforce your brand.

Internet marketers have found that using this form medium is actually becoming necessary but it has to be done right. It is about the weight of numbers and it will bring some honesty, ethics and accountability back to doing business.

Social Media is conversational media in all its interactive formats including text, video and spoken words -when face to face, over the Internet, over the airwaves or via mobile technologies such as iPods and cell phones.

A Social Marketing Network Club is intended to be a place where amateurs and professionals can come together to learn from one another, to understand each other and to work together on the things that make meaning in their lives – their personal passions, their professional endeavors and their noble pursuits.

Everything is social now, we just expect it. Social marketing companies will race to provide metrics that show impressive results, but that's not necessarily a good thing, especially given the ways measurement may shape investment and in turn shape the evolution of social mediums.

These media campaign's go far beyond the traditional agency model of media planning and buying. So do advertisers they actually get into the game and get their campaign's out there.

Using this types of media for marketing is changing the way online businesses advertise because control of the message is shifting to the consumer.

Social Media Optimization (SMO) is a new term that was recently coined by Rohit Bhargava and has since been taking on life of its own. SMO tactics can drive huge amounts of people to a website and can also determine whether a startup, website or idea will make it or not.

Social marketing networks will be the optimal place to market especially with a recession. Social networks are a rich source of HIGHLY niche audiences and therefore are highly target-capable.

Source by William Potts

Online Marketing Takes Your Business to the Next Step

Online Marketing Takes Your Business to the Next Step

Online marketing is a rapidly growing and ever changing world. It is the process of promoting and advertising of your product or service. It has become a critical part of any good business's marketing plan. What was taboo years ago, has become a staple in the sales realm.

The magic of marketing online is the ability to reach literally thousands of potential clients. With one click of a button your can spread your product or service to the masses in very little time. Not only can you reach anyone and everyone, but you have the ability to find a target audience that is specifically looking for what you may be selling.

Although many use the internet to promote their business, it is not as easy as some would like to think. In order to achieve success with online marketing a solid promotion plan should be thought out before jumping into marketing. There are many marketing options available, take time to find the best fit for your business.

Success depends on finding your target audience. By creating a specific product or service, you will want to promote it to a specific kind of consumer. Instead of trying to market it to a broad spectrum of people, find those that are looking for what you are selling. For example if you have created the perfect dog leash, you will want to research and find canine owners looking for new ways to leash their furry friends. Feline lovers however, may not be interested in what you are peddling, and would be a waste of your time and effort.

Online marketing can catapult your business to the next step by bringing new customers to your business that would not have known you initiated before. You will see growth in your client base, profit increase, and your business will become a booming success.

Source by Jason Pearson

9 Handy Dandy Tricks to Score More Publicity

9 Handy Dandy Tricks to Score More Publicity

Maybe you are at the top of your game and wonder why the media isn’t ringing your phone off the hook – dying to cover your story or hear your words of wisdom.

Or maybe you’re an entrepreneurial newbie who wants to use the media to gain competitive advantage.

Or maybe you’re somewhere in between.

No matter where you are, you are probably reading this blog because you desire more media coverage.

So, here are my handy dandy tricks to getting more media coverage for your business.

Do your homework

Want a specific outlet or reporter to cover your business? Know that outlet inside and out. Know exactly what that reporter covers and how they cover it. Set Google Alerts on the journalist’s name and devour all of their stories. Follow them on Twitter.

If you’re slacking off on your media homework, get back in gear.

Relationship first

Do you ever feel “icky” when someone constantly asks for favors?

Pitching the media can quickly adopt that “ick” factor if your communication sounds like:

“Write about me! Write about me! My business is awesome! Are you serious that you don’t want to cover my business? It’s so much better than the competition!”

Bulldoze this lame strategy and start building relationships with the media that matter. Remember, you aren’t trying to get ONE placement – your goal is to get ongoing coverage with your target media outlets.

If you are pitching someone that you’ve never connected with before, start out with a personal introduction rather than launching right into your pitch. Then….

Offer your expertise

The media are always looking for great sources to round out stories. Introduce yourself, share your credentials, and let them know you’re available ’round the clock for quotes and insight.

Adopt the “voice” of the media outlet

No two media outlets are alike. If you read two fashion magazines cover-to-cover, you’ll notice the difference. Same goes for TV, radio, blogs, and other media outlets. When writing your media pitch, try to adopt the tone and voice of the outlet.

Check Media Kits

A media kit is a package of promotional material typically shared with advertisers that provides insight into the audience demographics, readership stats, and sometimes an editorial calendar. Many national magazines have media kits online that are available to the public. This provides valuable insight for you to see what the target age, income, etc of the outlet is and the editorial calendars provide insight on future issues and topics.

Reporter Lead Services

Reporters use services like HARO ( ) and Profnet to search for experts, products, etc for upcoming stories. HARO is free and is conveniently delivered to your inbox daily. Profnet is a paid service, but the quality of outlets that post there is often worth the price for serious entrepreneurs looking for press coverage.

Tip Sheets

Create a list of tips based on your expertise (example: 10 Ways to Lose Weight at Work) and send to appropriate media outlets. These “lists” are often used in magazine sidebars, on blogs, and can combine nicely with visuals for TV segments.


Survey your customers and report the findings to the media. For example: 70% of clients stated that they lost more weight during the holidays than any other time of year. Why? Because they were more conscious about gaining holiday weight. A study like this could be a great lead-in to a story on continuing your weight-loss dedication post-holiday.

Tap Freelance Writers

Freelance writers develop stories for all kinds of media outlets. When you see an article that makes you think “I should have been a part of that,” Google the writer’s name and reach out with a brief introduction and offer yourself as a future source.

Have clients ready to go

If you’re a service professional, author, or expert and the media agrees to a story, they may ask to interview some of your clients to round out the piece. Set this in motion now by getting permission and testimonials from 2-3 clients that are willing to talk to the media. These folks will need to be OK with their full name, location, and other information being made public as well as be OK with being photographed or appearing live on television.

Source by Melissa Cassera

Top 5 Ways to Market a Pressure Washing Business

Top 5 Ways to Market a Pressure Washing Business

The marketing aspect of the pressure washing business or any business for that matter should be the most important part of your business. You can have the most expensive equipment and know exactly how to do the work, but without any customers your business will fail.

The marketing aspect of many small businesses is often put last on the priority list. In the initial stages of the pressure washing business just as much time and effort should be put into marketing as doing the jobs. Later, as you build a client base less emphasis can be placed on marketing, but the first year in business is where marketing your business is crucial.

Here are 5 top ways you can use to market your power washing business:

1. Make sure your customers become repeat customers.

It’s easier to make the sale the second time around because you’ve built trust and credibility into your clients mind. If you do quality work they will most likely need your services again in the near future. Document the clients name on a spreadsheet and make follow-up calls every few months.

Even if they don’t need the work right then, many times you will land a job because they will recommend your company to their next door neighbor or someone else they know. Just by calling you’re establishing a relationship, and people will keep you in mind when someone they know needs work done. Also make sure you leave them your business card or some other way they will remember your company information.

2. Advertise online

The internet is quickly replacing the phone book as a medium to advertise in. Make sure you get your website or company information in online directories. It’s important to have a website for your business to give you an advantage when marketing online, and it’s a credibility factor for your potential clients.

3. Use flyers in strategically placed areas

Instead of scattering your flyers all over the parking lot, try placing them in the waiting rooms or in small business waiting rooms. Post them on church bulletins so many different people will see your flyer instead of one person. It’s also a good idea to go to your local real estate offices and hand the agents your flyers.

4. Calling and faxing

Call a list of apartment complexes in your area and fax the property managers your company information. Usually if they need a bid for pressure washing they will tell you or call you later on.

5. Network with contractors and property managers

Spend some time getting to know property managers and contractors in your area. There is solid potential for repeat business if you find the right people to work with.

Source by Daniel Wessony

Is Your Marketing Working For You?

Is Your Marketing Working For You?

Marketing, done well, is a vital cog in many companies' strategies. Marketing performances many functions which are some of the keys to success over time. Good marketing helps pave the way for good sales. Effective marketing can be one of the leading factors in successful innovations and product or service enhancements.

Marketing can also be one of the first expenditures cut when times get tough. But the real question is: Is that the right strategy for your company? Let's look at the benefits of keeping and even improving your marketing efforts versus the long term effects of lowering or even eliminating your marketing investments for a period of time.

The word investments is used delicately, because there can be many long term benefits to properly funding and staffing an effective marketing department. First let's define how we see marketing. Marketing has a long lead time view, not the short term approach of sales. Sales is concerned with this week's or this month's or this quarter's orders. Marketing is concerned with building the company's reputation in the market place. Marketing is usually tasked with building up the image and increasing the value and the recognition of the company and the brand, over time.

Marketing can be tasked with identifying and clearing new products or services that fit the strategic competencies of the company. Marketing can also be charged with developing new markets for existing products or services. These new markets can be new territories, new channels or outlets, new industries which can use existing products or services, or even new applications for these same existing products or services.

All of the items listed above are consistent with, and integral to, the usual definition of marketing, marketing departments or staffs and the normal marketing function we have all seen as a part of many companies for years.

In the past, many considered marketing a necessary evil, or at least very superfluous to the actual running of the company. Today, however, marketing is often being challenged to go further, to contribute more directly to the company's actual results. Well run marketing departments are more directly involved in the operation and in setting the direction of the company than ever before.

Marketing can contribute directly to the course and direction of the company, as a part of the strategic planning team. Marketing can assess where markets, customers and competitors may be heading in the future. Their input can have a major influence on strategies selected by the strategic planning team.

Marketing should be a part of any innovation efforts a company may have. The guidance of effective marketing should help the company minimizeize unproductive efforts in deciding what new products or services to pursue, and to help focus the limited resources, time, people and money, toward those innovations which will likely bring sales and profits to the company.

The analysis of the worth of an effective marketing group within a company should be based on all the factors above, culminating in an assessment of how profitable the company is based on how much marketing has contributed to the success of the company.

Source by Dana Baldwin

Learn the Attraction Marketing Definition

Learn the Attraction Marketing Definition

What is Attraction Marketing? The first thing you need to know is attraction marketing is not a new concept. It has been around for a long time but just recently got its name. It started long long ago when people started. Why is it some people become a famous actor or actress? Why is it some people rise to power and leadership?

The reason is because some people are better at attracting other people. Some people have perfected the skills needed to connect with the masses. Some people were gifted at birth with the ability to attract people. But don’t be too hard on yourself because the attraction skills you need can be taught and picked up with practice.

To put it plainly attraction marketing definition is the process of putting a desire or interest in a person by relating to them through written documents, through auditory voice and visually.

I often watch T.V. and observe the commercials to see the different ways they use attraction and marketing. I’m sure you have seen the ads with a famous celebrity. The advertisers use celebrities because they know there are tons of people who are attracted to the celebrity and if a celeb says a product is great then people will buy it. This is a perfect example of attraction and marketing.

Here is an example. Suppose I create a commercial showing a happy couple by a warm fireplace sipping out of a cup and a view of a window with snow outside. Each of them are holding a warm steaming cup of hot chocolate. Sitting next to them on the end table is a canister of the hot chocolate mix the advertiser is trying to sell. Is this making sense? They are painting a picture of a happy couple feeling warm and toasty while they drink hot chocolate. This is another form of attraction marketing.

Attraction marketing is connecting with your audience. Individuals who become the most successful in sales or business are fantastic at attraction marketing. You are taught in sales to create a connection with your potential customer first This is an imperative role of the selling method because you need to develop a channel of connection first to gain the trust of the buyer.

Connecting with people and attracting people is crucial in our world and is a major part of growing a business. Every winning business has perfected their own style of attraction marketing. Another way to put it is attracting customers. Instead of beating the street and knocking on doors you are attracting prospects to you. They come calling at your door.

So what is meant by the term attraction marketing and how can you use it in your business?

Attraction marketing today has been springing up all over the internet. Entrepreneurs are using attraction marketing through the world wide web. You can see this all over the net through video, social networks, blogs and the like. The internet has created an even playing ground for lots of people because the price is so low. Before the internet it was very expensive to do attraction marketing. It took money and tons of it to create a video or a brochure and get it out to the masses. Today and with the internet you can have a personal webpage with your content and send it out to the masses at practically no cost. Lots of people are using attraction marketing to promote themselves. The people that do this correctly are creating fortunes online. What it comes down to is how good of a job you do promoting yourself. Lot’s of people who are trying to sell a product would go much further if they used attraction marketing. There is an easy solution. Market yourself and you will make it.

Here is a great thought. It’s important to be yourself. People are attracted to different people for different reasons. It’s amusing how often I am told that I remind people of an uncle or a brother or a friend. People are connecting to me on different levels.

My family and I never miss an episode of American Idol. Isn’t it amazing that someone you think stinks at singing stays on week after week. Now think about the show. What is the show really doing? Not only do the contestants sing but they give interviews, they show video and they tell a story about the contestant. This is exactly why some contestants stay on even when they can’t sing. There are people out there who love them and this is attraction marketing.

I hope this article help you rethink how you market online. Please visit my online resources for more information.

Source by Scott Marvin

Understanding Job Roles in the Travel Industry

Understanding Job Roles in the Travel Industry

The travel and tourism industry is one of the largest venues to seek employment. There are umpteen numbers of occupations within this sector, and depending upon your education level or preference you can find a rewarding job. Travel and tourism is for those who like to travel themselves a lot. If you are familiar with a particular region of the world or your country, you can aspire to become a visitor information official in a travel agency. Unlike other occupations, you can find a job anywhere around the world, and that is a major advantage to those who are planning to enter this industry.

A degree in geography will generally help you, but, it is not an absolute necessity. Within the visitor information section of travel profession there are many positions – Product Manager, Marketing Manager, Marketing Coordinator, Retail Travel Consultant, Reservation Sales Agent, Administrative Assistant and Receptionist, although this is not an exhaustive list. Depending on where you live, job titles may vary.

More about Product Managers job

  • They are primarily responsible for putting together a brochure for the travel agent to sell. He or sheathers the required data on destinations and other information.
  • They are responsible for negotiating rates with hotels and those who provide accommodation, transportation, cab services and other essentials services to travelers.
  • To become a successful Product Manager, you must hone your negotiation skills. The better you are at it, the better you get paid. If you are multi-lingual it can help you succeed beyond your expectations.

More about Marketing Managers job

  • Marketing managers must be strategic thinkers. They will be primarily responsible for creating awareness among travelers about the various products their company has to offer.
  • He will also be responsible for analyzing trends and customer preferences, their spending capacities and focusing the selling effort. They will be required to have an knowledge knowledge about what people from particular regions like and do not like.
  • He will be responsible for distributing brochures through a team of assistants. It helps to work as an assistant before aspiring to become a Marketing Manager. A degree of persuasive skill is a basic necessity.
  • He or she must be comfortable in speaking in more than one language. Taking a short course in some foreign language usually helps to accomplish the selling task.

More about Marketing Coordinator Job

  • Typically a Marketing Coordinator job is above that of a Marketing Manager, and their main function is to see that marketing is done seamlessly. They will usually have more than couple Marketing Managers under their control.
  • They will be required to train Marketing Managers and the team below in understanding the company's products. They will have to provide directions to the marketing team in finding customers.
  • He or she must be very creative and have a keen eye for details. They must be able to foresee changes in travelers' preferences and where they wish to travel. Usually they are also responsible for giving feedback to Product Managers for designing future travel products.

More about Retail Travel Consultants Job

  • They are responsible for dealing with customers face to face and in planning their itinerary.
  • They will also have to advice prospective traveler about the various options available to them to stay within a budget.
  • They should be fully conversant with hotel rates, availability of rooms and accommodations. They must also be able to advise travelers on the right time to travel to a particular destination.
  • They must be particularly persuasive in their approach and have good skills in managing customers. Some knowledge of travelers' psychology helps.

More about Reservation Sales Agents Job

  • The come in the scene very much after a deal is concluded by the selling team. They will be responsible for arranging and booking accommodation, rail, air and road travel tickets with the transport contractors.
  • Post booking, they will have to coordinate with tour guides to see that everything is moving seamlessly.
  • Reservation Sales Agents are also required to keep in direct touch with resort owners and hotel managements to see that everything is moving according to a plan.

A degree in tourism or geography can help to rise in the company's hierarchy. Tourism is not a 9 to 5 activity and therefore those who are planning to take their plunge into this industry must be prepared to toil it out day and night. Post retirement, workers can choose to become travel guides or choose to start a travel consultant agency.

Source by Shanmugam Ramalingam

What Is Text Message Marketing?

What Is Text Message Marketing?

Text message marketing, also known as SMS (for short messaging service), is one of the most effective ways to reach potential customers. Text messaging is not only one of the most popular forms of communication, with the number of text messages being sent and received far surpassing the number of cell phone calls placed, it is also one of the few forms of advertising that people are sure to actually look at. This is because people actually open and read the text messages they receive – usually within one hour of receiving them. A text message advertisement can offer a special price, a free item, or any other kind of attention-grabbing message that establishes a call to action for a potential client.

There are a few different ways that a business can reach cell phone numbers to which a text message advertisement can be sent. Target customers can be reached on a strictly outgoing basis based on when a cell phone owner is immediately in the area of ​​a business. Although this method is effective, it does not provide you with a list of cell phone numbers for the future – it is a one and done method. A more effective and long-lasting method, which establishes a relationship with the potential client, is to establish a specific code for your business, much like a vanity-tag on a car license plate that the customer registers with your site. By placing an ad in a place that can be seen, soliciting your audience to text to your code so that you can add their cell phone number to their database, you are able to capture that information long-term and send out ads to a growing number of clients.

A good example of how this can work is an ad flown behind a plane over a beach telling sunbathers to text a specific word into their phone in order to get a pizza delivered to the beach with no delivery charge. Not only has the pizza parlor reached customers with the original ad, driving up their delivery business for that day, but they have also collected a list of cell phone numbers of potential clients to whom they can text discount promotions all summer long. As long as you are offering something that is worth to the audience the first time around, it is likely that they will text their number willingly; from that point on you have a loyal, growing customer base.

Source by Josh Spaulding

Sometimes Direct Marketing Should Be Anything But Direct

Sometimes Direct Marketing Should Be Anything But Direct

Could it be that sometimes sometimes marketing should be anything but direct?

Direct marketing specialists are very quick to point out that one envelope color always 'pulls' better than another. That sans serif type the delivers the direct message is 22% stronger than serif. That multi-step marketing of three steps yields more back-end potential than a process involving four steps.

And they ALL have documentation to prove these findings. Like lawyers citing cases, DM gurus cite campaigns.

But sometimes direct marketing should be anything but direct because sometimes rules need to be broken in order for a whole new set of rules to become established.

At my last job, I was brought in to work on a direct mail campaign for a gorgeous new hotel opening on the east coast of Florida. Very shee shee> Wildly pricy.

The assignment was decidedly simple … announce the new hotel.

Now, remember, I was new to this new agency, so I was prepared to fall in line. I sat ready to make very few waves. So when the edict came down that it would be a standard letter in a standard windowed envelope, I was ready to deliver.

But I was also ready to do more because the hotel itself 'felt' as if it deserved better. A hotel such as this one 'felt' as if it needed to be careced more to the new people who would stay within its luxurious walls. And sleep on its toxicating beds looking out over the Atlantic Ocean.

I wanted people to experience the mahogany through my sales pitch … and I was not convinced that standard letters in standard windowed enveloped was the way to do it.

So I did what I always suggest to others … I covered the assignment and then I did what I thought was best. (Covering the assignment is just another way of saying I followed directions perfectly.) I presented ideas with the envelope and the standard letter and the serif type … but then I went a step further.

I presented something that 'felt' worthy of the hotel. It was a multifold full bleed brochure that absolutely reicked of grandeur … because that was exactly what the hotel 'felt' like. Instead of being incredibly direct (with copy listings) I went less than direct (with the photos) and let people read into it.

Hardly genius on my part. But it worked.

The result of zigging instead of just zagging? I sold the piece and it has been valued 'book piece' of mine ever since. So in hind sight, YES. Sometimes direct marketing should be anything but direct.

The potential for learning because of this?

Continue to do EXACTLY what is required. Then ALWAYS do what your heart tells you is right.


Source by Kevin D Browne

How to Advertise on Facebook

How to Advertise on Facebook

Advertising on Facebook can be a great way to help promote your business. With modern advertising it's essential to communicate with consumers in personal ways. is obviously a wonderful way to penetrate consumer's personal networks.

During this article I will teach you what you need to know to successfully advertise on

First off, it's important to determine what sort of presence you want to have on Facebook. The goal is to open up a line of communication between your business and a target group of consumers. You want to attract consumers by having a presence on their Facebook account but, you do not want to annoy them. Figuring out that balance depends on your unique business but I strongly suggest you give it adequate thought.

Next, you need to decide if you want to pay for advertising or just set up a page on Facebook.

If you want to pay for advertising, first create a page and then follow the instructions on how to target the consumers you are looking for. You will need a valid email account to set up your fan page. Click "sign up for a business fan page" and then follow the instructions. Once your page is created make sure to upload photos of your business and fill out the appropriate information on your business. With a fan page you can not actively seek out users to be your friends. You have to wait for them to come to you and then hope that they will add you as a "fan page." You can however use your personal account to help launch your Facebook fan page. I would recommend you suggest your personal friends become fans of the page you just created. This will help get your fan page going!

As your fan page begins to develop you may want to begin communicating with your fans on a regular basis. Share personal and business information with them. This will help develop a relationship between both parties. Now your business is up and running on Facebook. If you need some help developing your presence please contact [].

Source by Mac Struthers

How to Speed ​​Up a Windows XP Computer Exception Disk Defragmenter or Disk Cleanup

How to Speed ​​Up a Windows XP Computer Exception Disk Defragmenter or Disk Cleanup

You may know some ways to speed up your PC such as Disk Defragmenter, disk cleanup and things like that. The following provides you more possible methods to speed up a windows XP computer.

(1) Shutdown Dr. Watson:

Dr. Watson is a Windows XP tool for analyzing computer crash. When windows application programs crash, Dr.Watson will pop up automatically and will save the relative wrong contents into dump files to programmers for a further analysis by default. However, recording dump files is useless for common users while the whole procedure will take you a long time and occupy mush disk space. To shutdown Dr. Watson, you can follow these steps:

Open registry editor -> find the key "Auto" under "HKEY_LOCAL_MACHINESOFTWAREMicrosoftWindows NTCurrentVersionAeDebug" and then change the key value to 0 -> press F5 key to refresh your computer.

(2) Start up DMA mode of CD-ROM:

To achieve the goal, please follow the below steps:

Right-click My Computer -> Choose Properties -> Select Hardware -> Choose Device Manger -> unfold IDE ATA / ATAPI controllers -> Double-click Primary / Secondary IDE channel -> Select Advanced Settings and check whether DMA function has started up

(3) Close all unnecessary devices:

The system always tries its best to prepare drivers for all devices at the expense of slowing down the computer and much resource being employed. In such a case, you can stop some devices, which are not in use, such as PCMCIA card, infrared devices, printer port (LPT1) and things like that. To perform the action, you can follow these steps:

Right-click My Computer -> Choose Properties -> Select Hardware -> Choose Device Manger -> Double-click the devices that you want to stop -> Choose Device usage -> Select Do not use this device -> Restart the computer.

Source by James L. Mosley

Instant High Paying Jobs For Teens

Instant High Paying Jobs For Teens

So you have a teen on the hunt for a half decent job but what are their options these days. Everyone is telling them to baby sit or get a paper delivery job but both are time consuming and pay third world country rates when it comes to money in their pocket. It is even harder trying to land a job position that has been advertised somewhere as employers receive hundreds and hundreds of applications when advertising in the current job market.

A recent study shown that it is now taking the average person 4 – 7 months to find new employment and they expect that period of time to lengthen substantively over the next few years.

So what can I do you say, well thanks to modern technology all this is about to change. The days of searching endlessly for employment are fast coming to an end as the internet slowly takes over and starts filling this increasing need in the teen job market. When it comes to jobs for teens it is now possible for them to land their dream job in under ten minutes no matter who they are. When they take a job online there are no lengthy, intimidating interviews to go through and their application is always accepted no matter where you live or what qualifications they may or may not have. When you compare this to the difficulty of applying for and getting a normal advertised job it is no wonder that thousands of teens are switching to paid online jobs.

Paid online work beats traditional jobs hands down every time. Online jobs these days mostly consist of completing online survey's as these are generally higher paying when it comes to the types of work you can do online and they make fantastic jobs for teens. Most of these places are free to join and once they have signed up they can then start taking surveys and get very well paid for it. Most teens that are doing these surveys are at least $ 10 for a twelve minute survey with the money getting transferred to their account on completion.

The surveys themselves are extremely easy to complete and there is an unlimited number of different types of surveys that can be taken. There are no set times that they have to work, teens can quickly and easily work at their own pace as often or as little as they like each week, it's up to them. By just taking 3 surveys per day, 5 days per week, a teen is capable of earning $ 150.00 per week. Just try finding a job anywhere else that pay's as well as this that will hire them instantly.

Which survey companies they end up joining makes a huge difference to how much money they make. Pick the wrong ones and they could end up working for $ 2 – $ 5 per hour and getting very frustrated. Out of all the "Free To Join" paid survey sites online today there are only a small list of survey companies that have the genuine higher paying surveys available on a daily basis. Joining all of these top 7 companies ensures that they have and endless supply of high paying surveys to take every day when they log in.

So the choice is up to them, with the state of the current job market are they going to keep blogging.

Source by William Knight

5 Tools for Marketing Research Companies

5 Tools for Marketing Research Companies

Marketing research is a diverse and growing industry, business of today realize that as technology evolves, the possibility of gathering data here and about becomes easier or at least more convenient. Gathering richer data makes a more compelling backbone for sound business decisions in the world of marketing.

Here are some must-have tools or software for marketing research

  1. Audio Conferencing Platform – any company or group serious about marketing research should have a reliable partner for their audio conferencing needs. Use this for connecting your moderators and responders, and allow your clients to listen in and observe. It is very important to get ideas across to and from all parties involved (your clients, your moderators, your responses) and having an audio conferencing partner in place is definitely a must.
  2. Web Meeting Software – when a more personal approach is required in your research design, web conferencing is an ideal tool for simulating in-person interviews and even face-to-face focus groups. A robust web meeting software accommodates multiple parties in a session, providing capabilities to share webcam and stimuli. Interviews, discussions and collaborative online meetings are seamless even as you go through different file sharing options (files, photos, and presentations). This can be very helpful depending on the nature of the meeting or your approach.
  3. Mobile Recording Software – marketing research also involves field work or in-the-moment experiences because the need for a mobile recording software or tool becomes a necessity. Anyone could bring a recorder anywhere but what is more interesting is to have your records sent back to your email or stored in a server. The best ones available automatically send transcripts of the recordings you made to your email.
  4. Bulletin Board System -Online board systems have been widely used since the late 1980's for conducting asynchronous online focus group discussions. With its many capabilities, researchers have learned its usefulness in various applications and study designs (eg online diaries, online communities, and knowledge base). There are online multimedia boards available from marketing research support companies. You can find vendors offering customization ideal for market research and design each board according to your project requirement.
  5. Survey Software – some companies prefer a more automated approach in generating data. They typically use survey software to reach out to a large number of respondent base (ranging from hundreds to even thousands of participants). With this type of tool, metrics are automatically computed, providing you with statistical data based on responsive demographic and their answer to a specific question.

As important as it is to gather information that will be used for generating insights, marketing research will always require recording mechanisms or protocols. It is best to have redundant data available that can be used as a back-up, as well as an avenue where information can be dissected to the detail making sure that you derive a sound research-based recommendation. Recordings and transcripts are examples of such. It is in good practice to always ensure that you are using the right platform for the purpose of your research. For some, it is best to have their research projects be facilitated by marketing research service providers to ensure the process runs smoothly and is committed to your project's success.

Source by Ron Jacobsen

There Are No Losers In Affiliate Marketing

There Are No Losers In Affiliate Marketing

Let’s be clear from the start, affiliate marketing is not a get rich overnight, easy money-making hobby as some would suggest. The fact of the matter is that affiliate marketing is a burgeoning industry for online profits and, when engaged properly, produces only winners for all involved. Below we’ll breakdown how all four affiliate marketing players profit when there is a commitment, knowledge and visibility.

The Merchant Wins

With traditional marketing such as television, radio and print advertising, businesses invest upfront with the hope of converting their marketing dollars into customers. Even with the best planning, there are no measures to ensure their campaigns will pay off. However, with affiliate marketing, that same business can engage the services of hundreds of affiliates and only pay a commission if the affiliate performs the pre-defined action of producing leads and/or sales for the business.

Like any good stock, the more affiliates the merchant attracts will increase its sales and leads-generation potential. With the ability to expand its brand that the internet offers, online businesses are able to garner business from customers they would not normally be able to tap.

The Affiliate Wins

The cost of entry to become an affiliate is relatively low, which eliminates the risk that can be posed when investing in other types of business ventures. With more and more people choosing to dump the daily grind office commute, affiliate marketing is an attractive option. Whether working from home or adding affiliate marketing to an existing online platform, affiliates can significantly increase their income.

Affiliates get to review and promote merchant programs that yield the highest return and bring the greatest value to their target market. Because of the low financial risk, an affiliate can test the waters to determine if affiliate marketing is a good fit. With any business, their commitment, experience and online traffic are key in determining their level of success.

The Customer Wins

Typically unbeknownst to them, customers complete the online affiliate transition with the merchant and affiliate by conveniently clicking on a banner ad or text link placed on the affiliate’s website, blog or email correspondence. At his fingertips, the customer gets to complete a questionnaire, survey, form, make a sale or phone call if the banner ad or text link is of interest to him.

The Network Wins

When a network figures into the equation, it provides the most critical role of bridging the gap between all of the other parties. For its part in building strong relationships with merchants, attracting successful affiliates, providing the platform technology and other resources, the network receives an access and small transaction fee from the merchant. Affiliates join the network at no charge.

As the network increases its number of partnerships with quality merchants and successful affiliates, the profit potential for each grows exponentially. As a consequence, the greater the shopping experience for customers.

That’s a win for all parties involved.

Source by Rebecca McClain

Video Marketing is Key to Your Digital Marketing Plans

Video Marketing is Key to Your Digital Marketing Plans

Over the last 6 months, we have designed, produced and delivered a variety of innovative and stunning marketing videos for our business clients to assist them in boosting their sales of products and services.

Video for Marketing is the fastest growing online advertising format. The pace of growth for online video is expected to continue to rise and reach around 40% for 2010. Video marketing has been gaining popularity in all aspects of marketing; almost all of the successful marketers online are using video in some form or another. So why are agencies moving so hard and fast to online video marketing? Well, why do ad agencies and Marketers keep doing anything? Because it's working very well!

Video Marketing is now used in many different ways and the possibilities are continuing to grow for any type of business. Whatever you are selling, be it a consumer product, dream holidays, a car or even professional services, videos are being used to market all of these products. As online consumers we are used to expecting to see something visual as an aid to the buying process. The concept of using videos in any type of marketing has become a necessity in order to sell goods or service.

Video Marketing is getting more popular as more and more new product walks and "how to guides" come out using video as their primary mode of selling and promoting new products and services. Video marketing can be used to build anticipation by showing a new video each day for two or even three weeks prior to a new product being introduced. Marketing Videos have now become an integral part of the new digital economy and digital marketing online.

The viral impact of video marketing can have a phenomenal effect in creating new customers. Basically, if you are not using some form of video marketing in your marketing strategies and plans you are leaving money on the table. With YouTube, Google Video, Viddler, Vimeo and all the other video submission sites, the possibilities of reaching out to your prospects and customers are endless. Millions of visitors are accessing these sites every day and these marketing video have produced the "Video Marketing Age".

A recent report from ComScore has outlined that 80% of all net users worldwide watch video online.

Source by Anthony Burke

Social Media in Online Content Marketing – High Usage Doesn’t Turn Out Effective

Social Media in Online Content Marketing – High Usage Doesn’t Turn Out Effective

Content marketing is very popular strategy among many marketers and is also having enough potential to find prospects for businesses. There is so much information online competing to get noticed, so marketers require a new and latent platform to get attention of the buyer. This is where many of them are using Social media. Though many people, particularly marketing professionals are using this platform, most of them are not getting any positive results.

High social media usage for content marketing

The usage of this media has increased a lot, especially during past 2 years, among businesses and online users. It enables content marketing with features like sharing, re-publishing, etc. Its usage is high among businesses as they believe in content sharing by the Internet users. Sharing is a common feature in this media. People are likely to share the ‘content they like’ online with friends, co-workers or family.

Today, a significant number of marketers are using social media as part of their marketing strategy. According to B2B Content Marketing: 2010 Benchmarks, Budgets and Trends by MarketingProfs and Junta42, the most popular content marketing tactics used by B2B marketers is social media (excluding blogs) with 79% of them using it. Even smaller companies have adapted faster to it including blogs, and eBooks. The most notable difference is with blogs, which are used by many of the smallest companies in their content marketing strategy.

High usage doesn’t turn out to be effective for marketers

Though markers are highly adopting it in their content marketing strategy and people sharing the content is high, many did not find it to be effective for their businesses. Of the 79% B2B marketers who have adopted Social media for content marketing tactics, only 31% rate it as effective in their marketing (MarketingProfs and Junta42 research). The greatest challenge for a majority of them using this media for content marketing was “producing the kind of content that engages prospects and customers”

A majority of marketing professionals today do not believe that their company has profited or increased revenues from social media. So, Internet marketers should be aware of the situation and take right decisions.

Source by Nate Rodnay

Boost Your Sales! Choose The Best Email Marketing Companies

Boost Your Sales! Choose The Best Email Marketing Companies

Businesses at present can not settle on the traditional marketing of their products or services. Such methods such as print and media advertisements are not practical in the modern world we are in today. More and more businessmen result in marketing via emails.

There are numerous advantages of email marketing. If handled correctly, it can help a business owner to continue deliver the correct content to the perfect clients to achieve high response from them. You can reach clients globally and border will not be an obstacle on your transaction. Faster responses from your clients are also possible because the system is interactive. The clients can also enjoy your website and campaigns with your music, videos or other interactive games. This can further their interest in any of your products or services.

Since the email marketing is round the clock and limitless, you are assured that your brands are advertised without the need of monitoring it. You are not only having less work but you are also lowering the operational expenses as well. It should be noted that the costs incurred in testing, designing, receiving and sending of an email ad is 78% less costly compared to paper based marketing.

Look for the best email marketing company that can help you with your success. Here are just some of the options:

1. mUrgent Unlimited. The company claims that it is the most profitable yet the most affordable email program which does email marketing. It clearly increases customer communication, announcements and promotions. As the name implies, it offers unlimited, full-service and unique marketing program.

mUrgent Unlimited takes pride of taking care of your company 100%. The company is in charge of every workload from printing of enrollment cards, to the inflow of data of the clients and custom designing of monthly sends and email library. This process increases the frequency of purchase since customers will have repeat orders.

2. EmailLabs is a subsidiary of Lyris Incorporated which claims to be the leading company with regards to email marketing solutions. They have easy to use technology. Its hallmarks are the unrivaled tracking and segmentation secures and filters together with continuous product development.

The company also provides the service and expertise needed to make the email marketing efforts successful. It provides a web-based interface which allows an easy integration to customer data thus eliminating the hassles of installing or managing in-house email software.

3. Yesmail is another email marketing provider which provides flexible solutions to any business size. It operates around their goals of offering strategic services and innovative technology. The company has marketing solution portfolio including lead generation, data management, interactive applications, best practices consulting and direct marketing applications. With all these at hand, they promise any company a proven return on investment capabilities.

4. Optimum Response is a company which offers a quick way of promoting your product or service. It's a fast and effective means of reaching millions of online customers. The company work closely with the client; teaching them how to develop perfect messages to bring about their content based on their strategic goals. The campaign is cost effective since it can be purchased on a cost per thousand impressions, cost per action or cost per click bases.

5. Delivra is another email marketing company which helps companies communicating by offering email marketing services and software. It empowers marketers by providing them a user friendly tool that they need to send, create and track email programs. It also provides additional services needed to make the email campaigns a success.

Email marketing is an opportunistic and a good method of communicating with the present and future customers. If this process is executed perfectly, it can bring countless benefits to any company. So choose among the numerous email marketing companies and wait for your profits to increase!

Source by Daegan Smith

Influencers Vs Brand Ambassadors Vs Brand Advocates

Influencers Vs Brand Ambassadors Vs Brand Advocates

Brand Advocates, Brand Ambassadors, and Influencers are popular these days. These words are conversely used but you must know that aside from their spellings, they have a lot of differences in the influence and industry they are in. What are their cons and pros if they are being used what can they do for a brand in order for them to get paid? These are the insights you will find in this article. Let’s break them down more further:


Influencers? Simple! They are those people who have influence. They have their own different standards, own diameter of influence and own topics of interest. Their reach can be vast or compact but 100% sure you get your investments returned more than 100%, that is just because of their “influence.” They might work with you or not, but still, they can have the ability to influence their audience about your brand, why? Because they are one of your customers! Celebrities like the Kardashians, Selena Gomez, etc. are one of those historically most visible and powerful influencers, specifically in the fashion industry. But today, bloggers are some of the most influential people. Their status celebrity from web-only status.

Brand Ambassadors

They are also like influencers, but they were hired by brands for a long-term relationship, they are the face of the company or organization they are in. Influencers are only capable for short-term campaigns. Unlike influencers, brand ambassadors were given the deep knowledge about the brand and they are proud and loud with their ambassadorship across their channels. They are the experts that relate to the brand, its product, and services. Those spokespeople who are working outside the organization are also considered as Brand Ambassadors and any celebrities or influencers under contract with a brand is a Brand Ambassador.

Brand Advocates

They are your most faithful and intense customer. They can be your partners, shareholders, and your employees. They are those people who talk about their experiences and satisfaction with your brand or products and of course, it is always free, Those customers who are leaving and posting feedback on your comment sections or review section are the Brand Advocates, They can also be influencers, by influencing their co-consumers regarding your product.

Still, the ways in which all of those different categories are tracked and managed, are congruent. This is precisely why people are much convinced that the future of marketing is a flexible and effective platform that could deliver all the tools that companies need to manage and optimize varieties of campaigns.

Source by Chen Wang

9 Rules of Media Relations Crisis Management

9 Rules of Media Relations Crisis Management

As the tragedy at the Sago mine in West Virginia unfolded on our televisions and front pages in January of 2006, I'm certain we all surprised how the story could have become such a terrific example of corporate media-relations bungling.

Perhaps I was in the minority thinking the bungling was terrific, but I'm in the media relations business – this mess was going to be a terrific teaching tool.

How did such utterly wrong "facts" get released? And why did International Coal Group, the company that owns the Sago mine, let the wrong story spread for three hours before admitting to the real facts – twelve miners were dead. There was only one survivor. Not twelve, as had been joyfully reported by broadcasters and news around the world.

There is one primary rule in media relationships – never let the story get away from you. International Coal Group violated that rule, and wounded up the poster child for corporate blundering. ICG will have "Sago mine disaster" inserted in every story about their company for years to come. The coal industry is not known for its safety record – now ICG has the dubious distinction of joining the "worst mining disasters" list.

Most business owners, large and small, will never face a media disaster of these epic proportions. They can, however, learn some valuable lessons by being aware of what can happen if you violate that one primary media relations rule – never let the story get away from you.

Every company should have a media plan – even if you will only end up talking to a community newspaper. Plans for any size company should follow these guidelines:

Be prepared

Tell the truth

Establish one point of contact

Tell the truth

Maintain your message – know what to say, and say only that

Tell the truth

Know what is, and is not, newsworthy

Tell the truth

Be aware of deadlines

One rule is so important, it's in there four times – no matter what you have to say, if it is not true, you'll be found out. It might be within three hours, like it was for ICG. It might be three weeks, three months – but you will be found out, and you'll have an accelerating disaster on your hands. Your business may not survive.

Tell the truth.

You should have a media plan in place before you speak to a community calendar newsletter, your local paper's business editor, a local radio or television reporter, or launch a product or service at a trade show. Having a plan in place gives you the confidence to speak your message, stay on track, and stay in control of your company's news.

In the fast-moving, 24-hour spin cycle that is today's news business, you do not want to get sucked down the drain – getting caught off guard if your company suddenly becomes newsworthy. If you're lucky enough to come up with that fresh take on the mousetrap that has the world, and the media, beating a path to your door, you do not want to answer the door in your underwear.

By being prepared with a media plan, developed by using the guidelines I've given you, you'll answer your door looking (and sounding) sharp, successful and newsworthy. And you'll enjoy your ride on the media train, instead of finding yourself ground under its wheels!

Source by Casey Quinlan

Top Internet Marketing Strategies You Should Master

Top Internet Marketing Strategies You Should Master

If you want to gain success in cyberspace, you need to have a good knowledge of Internet marketing. Some of the strategies that you need to learn about this type of marketing include email list building, search engine optimization, and blogging.

The beauty of the World Wide Web is that it has mandated the playing field for both multinational companies and small start-up businesses. With the help of Internet marketing, even an utterly nobody can compete with the titans in the industries. So even if you are just new to the Internet, you really do not have to worry, especially if you have a good idea to sell. In order to make your product or service visible, however, you might need to know how to effectively use online marketing to ensure your Internet success. Here are some of the strategies you need to know if you want to make it big on the World Wide Web.

First, you have to plan ahead. On the Internet, you are competing with gazillions of websites so you need to make sure that you carefully plan to look like and appear. Apart from the structure and design, you also need to pay attention to the content of your website. The information that you provide in your site is a critical part of Internet marketing. Remember that one of the main reasons why people surf the Web is to get current, reliable and accurate information. And if your website can not provide just that, there is a big chance that the number of visitors to your site will just fizzle out in the coming weeks unless you do something about your content.

One important Internet marketing strategy you need to learn about is search engine optimization, or what is more commonly known as SEO. You need to know SEO techniques because this will help build your traffic and attract Net users that matter to your website. In line with SEO, you also need to have an idea about building your email list. Make sure that when you create your website, you have an opt-in box where visitors can put on their email address and name so that they would be able to receive newsletters or other information from your website on a regular basis.

Lastly, an Internet marketing platform that you also need to master is the blog. Before, people just used blogs as their online journal or diary. Nowadays, even big businesses tap blogs in order to market or promote their products and services.

Source by Frederic Blondeau

Skills Needed For Marketing on the Internet

Skills Needed For Marketing on the Internet

Learning and mastering the right skills for Internet Marketing is an important aspect of your marketing strategy. Developing these skills will not only bring fulfillment and growth, but mostly, the opportunity for you to assist others in this area. So, what are these skills? Although there are many skills to learn, here are a few, that if mastered, will provide you with a great overall strategy as well as the best opportunity to achieve your goals and / or desired results.

Skill One: Google AdWords. Even though Google has recently come out with some compliance and / or requirement changes, it still remains the one of the most effective ways to market your product or service. Learning how to use Google will be well worth your time and investment. There are a number of resources that are available that can assist you in developing the knowledge required to drive traffic to your website. One such resource is, Perry Marshall's "The Definitive Guide to Google AdWords." It still remains the best resource for those desiring to become proficient at AdWords. If you have more money than time, AdWords should have the number one skill mastered in your arsenal of strategies for marketing on internet.

Skill Two: Video Marketing. Video Marketing is a marketing skill that many seem to overlook for one reason or another. First of all, it is a very effective way to market on internet because it allows you to connect with your potential prospect by sight. Secondly, its free and that is the ultimate return on investment. With an inexpensive Flip Camera (approx. $ 150.00) or WebCam (on your computer), you can begin to generate traffic to your website in a matter of minutes by uploading the videos to YouTube, Social Media sites, Blogs, and other sites as you see fit. There are those who say that they get nervous in front of the camera, do not allow fear to prevent you from marketing on internet in an effective, cost efficient way.

Skill Three: Copywriting. Learning the skill of Copywriting, or Direct Response Marketing, can be a very powerful and effective way to gather potential customers and build a list of potential prospects. Utilizing the written word to present your information and / or product to millions of people via the internet can produce a tremendous amount of targeted traffic to your website. By connecting to the reader emotionally and psychologically, you give yourself an opportunity to develop a relationship that could last for many years. Copywriting can be a game changer in marketing on internet.

Source by Jesse Walton

Why Internet Network Marketing Is More Effective Than Traditional Network Marketing?

Why Internet Network Marketing Is More Effective Than Traditional Network Marketing?

Internet network marketing is a more effective way to build your network marketing business. You can achieve far better results and build your business at a faster pace than traditional network marketing.

In traditional network marketing, you are told to approach your friends and family. You make a name list and start calling them up to promote your opportunity. You add new names to your list as you meet new people. You have to treat everyone you meet as a prospect. The problem is most of them are not interested in your business. You have to spend a lot of time talking to many people before you can recruit one distributor. Moreover, pestering people who are not interested may make you very uncomfortable.

Using the internet, you are able to generate leads every day with a marketing system consisting of your content, lead capture page and marketing effort. These are very different from the leads you purchase from leads company. The leads you generate are targeted, hot leads as they respond to what you offer. When they provide you with their contact information, you gain their permission to promote your offer to them. With consistent effort, you can have a constant flow of leads to work with every day.

When you continue to offer value to your prospects, you build relationships with them. You attract people to you when you offer solutions to their problems. You create value in the minds of your prospects. You pre-sell your prospects before talking to them. You let your system sorts your prospects for you and you only spend time talking to people who are interested in what you offer. Some of them may approach you asking to join your opportunity.

You can then put in place a proper training system on the internet to train your team to do exactly what you did. You save a lot of time and effort as your distributors can have access to the training any time without you attending to them physically as in traditional network marketing. However, you will still have to spend some time communicating with your team via emails, blog, webinars, Facebook or phones. Nothing can replace a face to face, one to one conversation between you and your distributors.

You can also generate cash flow while building your network marketing business. In traditional marketing, the only way to generate cash flow is to sell your MLM products. On the internet, you can sell any related products such as ebooks, courses, CDs, DVDs, etc. The cash flow you generate helps you to cover your expenses such as your autoship, advertising fees, etc. With this cash flow, you will be able to sustain your network marketing business for a longer period of time before you make profits.

Internet network marketing allows you to generate multiple source of income by promoting related affiliate products. You also save a lot of time and effort as you only talk to qualified prospects who are already pre-sold on what you offer. You can use tools like autoresponder to communicate regularly with your prospects and team members. You can train your team by setting up a training system online.

You can use internet network marketing to generate a constant stream of leads to build your network marketing business. You don’t have to chase after prospects anymore. You have the opportunity to offer value to your prospects and attract prospects to you!

Source by Celia Koh

Increase Your Wealth With Stock Market Investment

Increase Your Wealth With Stock Market Investment

Investing in the stock market is one of the fastest ways to maximize your returns. However, this form of investment also comes with a high level of risk. While it is common for investors to grow rich overnight with stock market investments, it is equally common to lose a lot of money in the stock market.

So then how can one leverage this investment choice without taking on too many risks? Here are a few guidelines that can help you to make the right stock market investments at the right time.

Background Research

For investors, doing background research on which companies to invest in is the key to building profits. It has been observed that first-time investors usually invest in big companies as it is considered a safer option. You can also look deeper and focus on the companies of tomorrow but you should know how to identify them. This is where background research comes in handy. You need to understand industry trends to make the most of your stock investments.

Company Health

To enjoy best returns it is advisable to invest in good companies. You can determine a company’s quality by its financial health and track record with customers and investors alike. For you to keep earning returns the company should continue to perform well in the future too.

It’s All About Timing

For success in the stock market, it is very important to invest at the right time. Making timely decisions to buy and sell stocks is the key to earning big returns.

Let Your Portfolio Evolve

Over a period of time, as companies change their strategies, you should also allow your portfolio to evolve. It is better to spread investments over a diversified portfolio to reduce risks. This is a common strategy investors use for long-term success. Never put all your eggs in one basket is indeed the golden rule for stock market investment.

Reinvest To Multiply Your Profits

One good strategy is to re-invest the profits earned from previous investments. This concept is called ‘Compounding’. As you re-invest the base of your investment grows and thus returns are higher. If you are a proactive investor and you are reinvesting profits earned then there are good chances your returns will be very good in the long-term.

Avail The Services Of An Investment Manager

If you don’t have enough know-how on stocks and trends then you can choose to hire the services of a good investment manager. If you have a good risk appetite, then you can give your investment manager some flexibility. Remember while losses are part of the investing process, a good investment advisor should be able to come up with a strategy to keep this at a minimum while maximizing your gains.

Today there is so much information available online and you can also use an online trading platform to buy and sell stocks thus making stock investments easier than ever before. Sign up with a reliable online provider and give it a shot!

Source by Firoz Patel

A Story for the Australian Automotive Industry

A Story for the Australian Automotive Industry

Introduction to the Topic

Australia is one of only a few countries with the capabilities to design cars from scratch and manufacture in significant volumes. Car sales in Australia are also an important factor of the Australian Automotive Industry and the Australian Economy in total.

The Australian Auto Industry (A.A.I. in short) can be divided into two interrelated sectors, the Production ( Manufacturing) sector and the Car Sales (or Import-Sales) sector, both equally important for the total performance of the A.A.I. On one hand, the Manufacturing sector refers to the market conditions under which Australian Manufacturing businesses compete, by producing vehicles and related products, with the main aim of maximizing profits. On the other hand, the Sales sector refers to the market conditions under which car representative sale businesses compete, by the sale of cars and related products, having the same aim with businesses within sector one.

It is very important to state the distinction between these two sectors within the A.A.I., as we will be talking about two different market structures, business strategies, competition conditions, e.t.c. In order to analyse these market structures it would be appropriate to develop two economic models, one for each A.A.I. sector.

1.1-Analyzing the Manufacturing Sector

There is only one market structure that can best describe the market conditions in the Manufacturing sector if A.A.I., this is Oligopoly. As there are only two organizations that produce cars in Australia, and these are Ford and Holden, the competition methods and pricing strategies are based between these two organizations. The following economic model shall help define the competition and economic conditions for the Australian Automotive Manufacturing market.

The first important characteristic of Oligopoly that needs to be stated is that prices between competitors tend to be “sticky”, which means that they change less frequently than any other market structure. This statement will be explained in more detail later on, when we will be developing the Game-Theory model, as it is a very important concept of competition. The second most important characteristic is that when prices do change, firms are likely to change their pricing policies together. These two characteristics can boost up competition within the market. Firms will either try to match rivals’ price changes or ignore them. This is depended on the Game-Theory that is explained bellow.

However, the recent market conditions for the Australian Automotive Industry and the actions of the Australian Government have worsen the competition conditions and possible pricing options available for firms in the market. The production and maintenance costs for a manufacturing business in Australia are already high and rising, mostly due to lack of economic resources and advance of technology. That is, as Holden and Ford try to compete each other, given that prices tend to be “sticky”, they are forced to focus on technological advantage and marketing. Both of these business sectors produce high costs. Furthermore, the Australian government has made it clear that is unwilling to further subsidize automotive organizations in the market. All these factors stated above produce a negative effect on the competitiveness of both firms. In other words, rising costs alongside with decreased revenue push firms in experiencing lower and decreasing levels of profitability.

Profitability and the level of competitiveness are highly interrelated in an oligopolistic market structure, being the two most important factors, alongside with product differentiation, in the competition policies that the firms follow. When we say that the level of competitiveness of a firm is very low, we mean that the firm cannot react effectively to any price changes or competition changes or even changes in production costs. This may leave the firm depended on its’ competitor’s pricing and competition actions, not being able to affect the market competitiveness at all. The firm is then exposed to external danger and can be pushed out of the market, or even worse to shut production and declare bankrupt.

1.2- The Game-Theory Model for Oligopoly

The Game Theory model is used to explain the pricing and competition policies of firms in an oligopolistic market structure. Furthermore, it can show the few different competition policies based on pricing that the two firms can follow, that is High and Low as stated above. All firms in this market structure follow a Game-Theory model, although it is surely more detailed than our example, in the process of trying to forecast competitors’ pricing and competition movements and also keep track of the competition levels in the market and market share. But how does this happen?

For example, let’s say that there are four different fields, each divided in half. These fields represent the pricing strategies that Holden and Ford may use in the process of competing each other. Field A and C represent a High-Pricing policy for Holden, while fields A and B represent a High-Pricing policy for …

Insurance Sales – Do You Have a Strategic Sales Action Plan?

Insurance Sales – Do You Have a Strategic Sales Action Plan?

Do you want to shake up your sales results? It’s time to rethink you’re approach and come up with a plan that will produce results. A strategic sales action plan provides an implementable quantifiable path to significantly improve your results.

Let’s begin by identifying the key elements of a strategic sales action plan. The key elements of your strategic sales action plan include: the value you provide, your unique market position, your marketing plan, your sales plan, and your follow-up plan. Each element is critical, but you want to develop or review them in a specific order.

Start by identifying how creating the value that you will provide that people are willing to pay money for. This very simple concept is often overlooked, but people will buy from you if doing so is more valuable than buying from someone else like a competitor. And please realize that this value must be provided by you not the company whose products or services you may be selling.

You as an individual sales person need to establish your position in the market. Otherwise you’re just like everyone else and there isn’t any advantage to buying from you. There are numerous ways to position yourself, but you may want to start by considering: your areas of expertise, who you work with, what you do for the people you work with, speed, quality, etc.

You need a marketing plan to market yourself to the people you want to sell to. A marketing plan isn’t just a list of random marketing activities you plan to do hoping to get results. A marketing plan is the overall plan you devise to generate a specific number of qualified leads that you can consistently and predictably repeat. And every action on your marketing plan must be track-able and measurable so you can make adaptations and improvements.

You’re most familiar with a sales plan. Your sales plan should specifically tell you how you will proactively move the qualified leads entering your sales funnel into buyers. And you should be tracking each phase making adaptations and improvements.

Do you have a follow-up plan for building and extending the relationship you’ve started generating more business and referrals? That’s the whole point of a follow-up plan. Once you start a relationship with a buyer you want to at least maintain the relationship so they will buy from you again. And your follow-up plan should include sales coaching to help your loyal buyers to refer you.

Shake up your sales results by developing a strategic sales action plan to get the results you want. Of course, a plan in and of itself won’t produce the desired results. You produce the desired results by taking the actions you now know are the most effective actions and expecting your desired outcomes to follow.

Source by Cheryl Clausen

The 3C’s and 4P’s of Outdoor Marketing

The 3C’s and 4P’s of Outdoor Marketing

When I was working on my MBA, I took a very insightful class called Marketing Strategy that drilled the concept of the 3C’s and 4P’s into my brain. If you have not heard of this marketing concept, briefly reviewed, it is understanding your Customer and understanding the strengths and weaknesses of your Competition and your Company, then taking this knowledge and adjusting your Price, Product, Place of distribution and type of Promotion to maximize your sales and profitability.

When I started my own company, I sought to take this concept a step further and applying its principles to Outdoor Marketing.


Applying this principle to outdoor marketing requires different thought than developing a TV or radio spot then deciding on which stations to play it. For instance, you must understand where does your customers travel, shop, work, eat and enjoy life outside of the home? Moreover, what are their likes and dislikes? You must truly get to know your customers because this information will be crucial in your outdoor marketing efforts and specifically in determining exactly where to place your ads.


You are not the only one who wants your potential customers. Undoubtedly, you have competition. To effectively communicate to those customers, you will need to differentiate your company from your competition and focus on your strengths and on their weaknesses. Furthermore, be sure to expand your idea of competition. You not only have direct competitors (i.e. Ford dealership vs. Toyota dealership), but you also have indirect competitors (i.e. Ford dealership vs. Mass Transit). Broaden your horizon and give adequate thought as to their strengths and weaknesses.

Think like a consumer. If you understand your customers, you will know where to advertise to reach them and your competition may not. Don’t be afraid to directly compare your strengths to their weaknesses in your outdoor advertising. Make your competitors defend themselves. The business arena is not the place to play nice guy.


First and foremost list what your company can do well and, more importantly, what it cannot. It is quite painful to admit that you do not excel in all areas of your business but it is better to understand it now and not misstep and let your customers down by promoting something that you can’t delivery on.

Once you have this list, can you effectively communicate what your company does utilizing outdoor media? Can you get across your primary focus and your main strengths? Can you make it simple enough? Focus on your top two strengths that intersect with the top wants of your target customers and place your ads where they frequent. Furthermore, depending on what you want to communicate, you will need to choose the appropriate outdoor media of which there are many.


If your company cannot afford to advertise on traditional billboards, which can average $2,000 per month for a major highway billboard, then you should look into other forms of outdoor and out-of-home media. You can advertise at bus stops, in malls, on diner placemats, and of course my favorite, on receptacles. The price for this media can range anywhere from $50 to $500 per month depending on which you choose and where they are located.

If you are a smaller company with a small budget for advertising, alternative out-of-home media, as opposed to the traditional highway billboard, will be most effective for you. You will not be able to take the shotgun approach and advertise everywhere. You will have to be more like a sniper and target your customers (not literally, of course) using the information you’ve gathered when analyzing your customers.


Where you advertise will be dictated by how you analyzed your target customer. Thus it is vitally important to truly understand your customer otherwise you could develop a fantastic message that falls on deaf ears. If your target customers are college students, you should place your message around bookstores, coffee shops, bars, and late night eateries. If your target customers are professionals, then you should place your ads on mass transit, highways into town, bus stops, and lunch-time eateries. If your target customers are stay-at-home moms, you should place your ads in malls, shopping centers, and grocery stores. Take note of your best customers and you’ll know exactly where to place your ads.


Your product will most likely have many features. Depending on where you are advertising and which segments of your customer base will see your message, you will want to showcase different features of your product or service. If your message is in an upscale part of town, you will want to focus on your service and how you are customer-oriented. If you are placing your message in a lower-scale section of town, then you’ll want to focus on value and your guarantee.


In …

The Psychology of Consumerism

The Psychology of Consumerism

On the marketing and behavioral aspects of consumerism and the advantages and disadvantages of consumerism

Consumerism is in a way the more human aspect of business and companies and businesses consider consumers along with their employees as the essential ‘people elements’ of their endeavor. Yet consumerism can have its other meanings and represent a culture of buying, highlight the virtues and vices of a materialistic society and emphasize on the importance of globalized business environment. Companies have to keep their consumers happy and develop and sell new products based on consumer needs. The needs of the consumers and the needs of businesses however seem to be circular as companies create needs of consumers and consumers also project their needs to businesses suggesting an interdependent relationship. When I say, companies create consumer needs, we can consider the example of Apple iPhone. Apple successfully created a need in consumers to possess a product that would successfully integrate the phone and the iPod. Of course Apple must have also done the initial survey to find out what consumer needs or demands are and then finally expanded and focused on these consumer needs to come up with the new products, including the iPhone. A good company is the one that can provide realistic and well defined frameworks for initial vague consumer needs. The needs of the consumers are initially not well defined or clear as consumers tend to have some idea about what they want but are not too sure about what they actually want. So through surveys and discussions with consumers and in house technical or product development advisers, companies are able to develop on these initial consumer ideas and vague consumer needs and provide shape to their future product plans.

Yet we could first try to define consumerism and understand why consumerism is such an important aspect of business and marketing. The term consumerism seems to have both positive and negative connotations as consumerism could mean a culture of possessions and glorification of materialism. Consumerism could however also mean progressively more consumption of goods and products that could benefit the economy and the markets with a heightened buying culture among people although consumerism could also mean the entire gamut of marketing and business activities that finally lead to the buying of products by consumers.

Consumerism thus has a broad definition and can include a range of buying and business behaviors, so finally consumerism is a ‘kind of behavior’ and that is how it is important to psychology and psychologists. Consumerism is about individuals or groups and how they select or buy secure and use or dispose products and services so that they can satisfy their needs of consumption and the practice of consumerism would also have a significant effect on society. The study of consumer behavior in a systematic and even a scientific manner would be the basis of the psychology of consumers and consumerism. The psychology of consumerism could be considered from two different aspects – one from a marketing or the business viewpoint in which consumerism is seen as essential since it helps maintain companies and businesses so the psychology would be based on how to attract consumers whereas the other viewpoint is the behavioral aspect of consumerism or why consumers buy or consume products and services, and what are the reasons of a buying culture and how this could be justified with normal or abnormal behavioral analysis.

The latter part of this discussion can help us answer several issues about consumerism.

Consumer Psychology from a Marketing Aspect –

Consumers buy according to their personal needs and what they feel is necessary and also according to social needs as they follow trends and thus become interested in certain products and services. Certain products appear more important, essential or attractive to consumers and these products tend to have certain value which makes it easier for companies to sell these products. Businesses and companies are capable of attracting more consumers by using the psychological principles of marketing and consumer behaviour and the key is to create want or the requirement for a product. Businesses and companies understand initial consumer needs through surveys and then they develop new products to attract consumers. Once products are developed, brand image and advertisements help in providing an association between products and companies and when consumers develop an element of familiarity with this association between brand name and product features, they tend to even want the product. In keeping with the demands of competition and consumerism, companies tend to give promotional offers, discounts, sales and low priced products with the aim of attracting more consumers. Considering the marketing perspective, consumerism is advantageous as more consumers and increased buying behavior would mean more sales of products although the disadvantages of increased consumer spending would be minimal except that …

Benefits of Marketing Online

Benefits of Marketing Online

Marketing requirements are the exact no matter how big or minimal your business is:

1) Brand your product.

2) Identify who your target viewers is.

3) Get the product sales.

4) Set up repeat customers. Online marketing is very powerful in organizing all four of these rules.

Online Marketing Defined:

The idea of online marketing is: Adding your business or product on the Internet for millions of users to discover so that you can change your website into a strong tool to maximize your sales and business opportunity.

But web marketing is much more than adding your advertising online. Marketing online contains such areas as communicating with your potential customers, promoting your business or product online, and ensuring that your web page content is important and up to date. The great thing about web marketing is that you don’t want to have an enormous budget to put together a marketing campaign that is effective. There are approaches that you can use to make your marketing methods easy and lucrative such website templates, shopping cart templates, and digital marketing templates.

What You Need for Online Marketing to be Successful:

There are several important points to consider just before you get into the approaches and intricacies of website marketing:

1) Communication: A vital part of online marketing is how you interact to your customer’s e-mail. You don’t want to lose potential customers after you’ve made the efforts to have them visit your web page and then contact you for more information. E-mail is a very good and cost efficient way for you to make more sales. The key to this effectiveness is “consistency”. You need to be regular in your response to your prospects. You’ll also want to ensure that the tone of your e-mail matches with the tone you’ve set in your site content.

2) Human Resources: If you’re going to do well online you need to have plenty of people working with you. Efficient websites incorporate a personal touch with a fast response time to clients. Your purpose is to turn the visitors to your website into customers. The regular time for a return e-mail is from 48 to 72 hours. If you hold out any longer to e-mail back you risk losing the purchaser. This means that if you don’t possess the man power to return e-mail in two to three days you require to take a further look at your marketing technique.

3) Products buyers want to buy online: Just before you start marketing online you need to be sure that you have a product or service that customers want to buy. Buyers need to find a value in what you’re selling. There are two stimulating factors when it involves selling online: cost and benefits. Ask your self if customers will find it less complicated to buy online than finding a local store. Is it inexpensive for them to buy this from you online?

Source by Ramon Tarruella

Selling Your Candles – Operating a Successful Market Stall

Selling Your Candles – Operating a Successful Market Stall

The Market Scene

One of the best places to attract customers to your business is markets. Markets are found in all suburbs and regional areas of Australia, so there should be no problem in finding one that suits you.

Remember, markets are hard work. There are no shortcuts to running a successful market stall. There are early starts and long days, but done correctly you can be very successful.

Having been both a stall holder and a Market Manager of 3 markets I have seen both the good and bad of stalls. How your display looks at the market can make the difference between going home with much less stock and money in your pocket or going home miserable.

Here are some tips on running a successful market stall. The most important thing to realize is that you have plenty of competition and they are not only other candle makers. Anyone who is vying for a customers’ money, is your competition. So what can you do?

Here are some ideas on how to get their attention.

1/ Have your signage professionally done. Hand written signs don’t look professional. If you want to save money, print them yourself on your home printer and laminate them.

2/ It’s not hard to make your stand attractive with so many candles. You have the colors, the jars, the fragrances. Everything you need to make it appealing. If you are able to make a good first impression, then customers will always remember you. Remember most customers choose the candle they want by the fragrance.

3/ Make sure you have the right attitude. No one wants to approach a person who is hiding behind their newspaper or looks absolutely miserable. Customers go to a market because they see it as a day out, to enjoy themselves.

4/ Keep your stall tidy. Keep all boxes and packaging out of site.

5/ Try not to eat or drink at your stall. I know everyone gets hungry, but have the courtesy to at least stop eating. Stall holders are generally very obliging people, so most would be happy to look after your stall for a few minutes to give you a break. Remember, that it is your stall not theirs so have the courtesy of not being be too long. If they get a customer at their own stall whose do your think will take preference?

6/ Be aware of your customers. Don’t ignore them. If you are already in discussions with one customer, then acknowledge other customers by telling them you will be with them in a minute. Ignoring them is a great way to lose customers.

The person who may buy is the person listening rather than the one you were directly talking to.

7/ If you have a uniform or T-shirt that has your logo, wear it. It shows that you are proud of your business and you are instantly identifiable and it’s a great way to promote your business.

8/ Some customers are reluctant to approach you if you seem too aggressive. It’s a good idea to try your approach on family and friends first to see what they think.

9/ If they are reluctant to talk, offer them your brochure or business card. Let them know how to contact you and how to place an order. Allow them time to browse through your information and let them know that you are available to answer any questions they have.

10/ It seems silly to have to say this, but be friendly and make them feel welcome. Wearing a name tag makes a big difference. It makes a customers feel more at ease if they know who they are dealing with. Once a customer either makes a purchase or seems interested enough ask them if they would like to be added to your data base. Make sure that there is some benefit to this, such as special offers and discounts.

11/ Make sure that you can answer any questions.

12/ Follow through if you get inquiries. If customers give you their email address, make the most of it. Keep in touch with your customers. Send them a postcard!

13/ Presentation is so important to a successful money making business. Whether you are doing a market, a candle making demonstration, a class or a corporate presentation, wedding fair, or an exhibition, you should invest in the correct presentation materials.

Markets can be a great start to any business, so take the time to do your research and make the most of your opportunities.

Source by Frosa Katsis