Category: Jobs

Internet Marketing Start Up Costs – FAQ

Internet Marketing Start Up Costs – FAQ

A lot of people ask, what is the start-up costs for internet marketing? However few people really know the answer to this, because it's not just the money but the time you spend on your business. Here are some of the most frequently asked questions about the expenses for an online business.

How much does a domain name cost?

This one is tricky because it depends on who you buy the name through. On average it usually costs between $ 10 to $ 15, if you go through a site like GoDaddy they have so many up-sells and add-on options that you can easily spend $ 50 on a domain name.

How much does a hosting account cost?

Most hosting accounts have a monthly option now which is affordable or a yearly plan that costs more upfront but you save in the long run. You can get hosting for around $ 10 a month or $ 90 a year on average.

How much does an auto-responder cost?

I have only used Aweber, they are easy to use and very reliable. They start off at $ 19 a month and as you list grows the price goes up. As far as easy to work with and reliable I recommend Aweber.

Can I get a domain name or hosting account for free?

The answer to this is absolutely yes, the bad part is you will always have the hosting account name in front of your domain name you pick. Like onlineforbusiness.blogger.com, if you can not afford a domain name or hosting yet go to Blogger.com they can get you started. They are easy to work with and you can monetize your site using AdSense, and Amazon.

OK so there you have it those questions and answers should help you in understanding what internet marketing start-up costs will be. Do a little research and find what feels comfortable for you.



Source by Chad R Farmer

Money Making Ideas For Internet Marketers

Money Making Ideas For Internet Marketers

Making money online is not a difficult task, if you clearly understand the inns and outs of the internet marketing and other online businesses. Internet is a great place to make money without stepping out of your house. You can comfortably sit in your own house and in your personal computer to make five or even six figure amount effortlessly. The following ideas are exclusively for the internet marketers who are aiming to make big amount through online business.

If you are browsing the internet regularly, then you would be familiar that millions of people are purchasing products through internet and tons of dollars are exchanged in the purchasing and selling transaction. The surprise is that, you are also capable of snatching the portion of the money, if you turn into an effective internet marketer. The job of the internet marketer is simple. You just need to find out the people, who are searching for a particular product, refer them to other merchant’s sites and make them purchase the product. So, for every successful transaction that takes place on your reference, the merchant is bound to pay a decent amount as affiliate commission. This affiliate marketing is easy to start and any one can make money through this simple business.

Affiliate marketing can be made successful only if you follow certain tactics that your marketing gurus followed. The following quick tips will help the affiliate marketers to make money online uninterruptedly.

1] An affiliate marketer can market any type of products either informative or physical products. So, your first job is to find out the company and the products you wish to promote. Beginners can initially market informative products and these products are sure to fetch you big sum. One of the best websites where you can find worthy informative products is ClickBank.com. The informative products can be easily sold as millions of people are in search of information on various categories like “dog training”, “weight loss”, “going green”, “blogging” etc. There are lots of common problems for which people totally rely on internet and gather details. If you are able to find out the hot topic of the present trend, then choosing the product will be easy for you. So, find out the target people and direct them to purchase informative products to get excellent commission.

2] An affiliate marketer who owns a website or blog is capable of reaching the customer easily. But, it does not mean that it is compulsory to own a website. Now, you can also become a successful affiliate marketer by using websites like HubPages and Squidoo. These web 2.0 sites allow you to post articles which resemble the blog posting. Also, search engine spiders easily get attracted by the web 2.0 sites. So, your article or post can be easily highlighted in the search engine results page. Thus, you will be able to invite more customers to read your article and direct them to purchase informative products. Affiliate links can also be created effectively through social networking sites like “twitter and Facebook”.



Source by Ravi Oza

What You Need to Know Before Hiring a Web Marketing Agency

What You Need to Know Before Hiring a Web Marketing Agency

Hiring a web marketing agency should be an exciting time for any business. Even if you’ve handled marketing so far, it will make a huge difference to have a professional company take over on your behalf. It allows you to focus on the business end of things and still see improved results. However, that’s the best case scenario. The worst case scenario involves a web marketing agency that proves more trouble than they’re worth and may even set your progress back. So before you hire an agency, here’s what you need to consider.

Your Budget

Whether you’re hiring a web marketing agency or a new receptionist, your budget always needs to be considered first and foremost. When it comes to marketing, see if there’s money you can add to it by giving the agency more jobs to do. For example, if someone has been handling social media for you, updating your blog, sending out email newsletters, etc. these are all things you can have your new agency handle.

Your Needs

At the same time, be sure you’re clear about what you actually need from a web marketing agency. You may not need some of those things I just listed and, therefore, shouldn’t be paying for them. In contrast to the above advice, if you’re confident you’re handling the blog just fine, there’s money to be saved there.

You also don’t want to wind up getting sold on services you don’t need. If your market is a younger one, they may not respond to email newsletters like older clients would. So no matter how well a company claims to do them, they’re not worth wasting a cent on.

Their Own Results

Any web marketing agency out there should count SEO amongst their expertise. So do a Google search for key phrases and see where they land. If they’re not showing up on the first page, and preferably high up on it, what are the chances they’ll know how to do the same for you (it’s possible, of course; marketing agencies are a dense market, but it’s still worth considering).

Their Work

You could perhaps forgive them for not beating out the hundreds of other web marketing agencies competing for Google real estate if they’ve proven they’ve helped others. This is where their resume comes into play. Any web marketing agency worthy of being considered should have a resume that clearly shows what they’ve done for other companies like yours.

However, don’t take their resume at face value. You may have to ask questions like:

• How long did it take you to achieve these results?

• What did you charge?

• Are you still employed by them? If not, why?

They’re a marketing agency, so they know how to sell. That means you’re going to need to use a generous amount of scrutiny to get the answers you need.

The Tools They Use

Marketing online these days means using any of a number of different tools. So any web marketing agencies worthy of your time should be familiar with many and using at least a handful regularly. Not using tools doesn’t mean they’re somehow above the need. Tools like Clickable, Omniture, e-Frontier, and Webtrends all provide huge advantages. Anyone in web marketing who ignores them should raise a huge red flag in your mind.

Performance Guarantees

This component has two factors involved. First, you need to know how an agency plans on measuring their own performance. Put another way, what do they actually plan on providing you-objectively. Their answer needs to be specific as marketing can sometimes needlessly drift into the vague.

The other interesting thing to look out for is how familiar they are with your company and does it come across in their answer? They should be able to explain where they’ll get you in terms of page rank and how that result is affected by your competitors.

Of course, the second part is the guarantee. Their promises don’t mean much if you don’t get any assurances. So be sure they tell you what happens if they miss the mark.

While this may seem like a lot to ask or expect of a web marketing agency you’re only interviewing, I assure you it’s necessary. Otherwise, you could very easily end up paying for a problem.



Source by Jack Maow

Branding Company Benefits

Branding Company Benefits

Business large and small should consider hiring a professional branding company. A branding company brings a lot to the table. First and foremost they bring a third party objective point of view that a business is unable to obtain. The old saying holds true, you can’t see the forest through the trees. But how do you choose the right branding company? Ask yourself these questions.

How do they promote themselves? Are they calling themselves an advertising agency that also does branding? If so, they are not a true branding agency. An advertising agency has a hidden agenda, to sell advertising. A branding company does not favor one tactic over another so they should not and would not promote advertising unless it is the right direction to go in. Be careful of these ad agencies that say they do branding. It is much easier to use a buzz word like branding then to actual know how to brand properly.

Are they a web design company that says they do branding? These are the absolute worst offenders of not being a branding company. Ask them simple branding questions like what is positioning or explain the difference between brand identity and brand image. Most will not even know the answer. Then you can ask them a trick question like define brand equity (currently there is no definitive answer). Web design companies are well, web designers. They are not strategic branding experts by any stretch of the imagination.

Are they a marketing company that says the do branding? Be very careful of marketing companies as they are the sneakiest offenders of all. They will talk strategy and integration but they know little about internal branding. They typically promote external branding tactics like direct marketing, logo design, advertising etc. Marketing companies do marketing not branding.

Are they a direct marketing company that says they do branding? Boy oh boy, these companies are so far from true branding they wouldn’t know it if it hit them in the noggin. Direct marketing can be a great tactic but branding it is not. True branding companies only promote direct marketing when the return on investments warrants it. The average return on investment with a direct mail piece is a half to a full percent. Personally I think that is a small return for the investment required which is why direct marketing is typically used as image building with branding companies.

Are they a search engine optimization or internet company that says they do branding? Internet marketing is one of the most effective returns on investment in the business today. Search engine optimization is probably the best single tactic for building brand awareness and sales and is the reason we hired a staff of SEO gurus. But when it comes to branding they will fall very short in planning, strategy, creative and many other areas.

Are they are branding company that really does branding? Unfortunately we have seen a lot of companies call themselves branding agencies but in all reality they are not. So how do you know how to choose the right branding company?

Ask them the following:

What types of services or programs do they have established for internal branding? Internal branding is often overlooked by every other type of company out there. It is a great indicator that you are not really dealing with a true branding company. Sure external branding is exciting and fun but if employees do not buy into it or unaware of it you are going to find yourself in big trouble as well as having wasted tens of thousands of dollars on your external campaign. Look inside yourself and make sure you have set up the right policies and procedures that best leverage your brand identity and positioning. For instance, Volvo the automobile is clearly the safety car company. Their employees should eat breath and sleep safety, safety features, safety technology etc. They should know their brand promise and how it relates to their customers. This is why even though Volvo is probably not the safest car on the road they are perceived to be. Ask ten people what’s the first thing they think of when it comes to Volvo and the answer will be safety.

Once you have confirmed that the branding company does instill internal branding practices then you can move forward with them on strategic direction and planning. Look for companies that only recommend tactics that will obtain the best return on investment and not canned specific tactics like advertising or direct marketing. You want open objective strategies and tactics to move your brand forward which is why choosing the right branding company is so critical.



Source by Scott D. White

Uses and Advantages of Product Placement

Uses and Advantages of Product Placement

Product placement marketing is becoming extremely popular today because it offers many advantages to all parties involved. Branded entertainment promotions have helped many companies to significantly improve their bottom line, especially when linked to movies with a high success rate. The information below will highlight some of the uses and advantages of product placement.

First, let take a look at exactly what is branded entertainment.

Branded entertainment, sometimes referred to as product placement marketing, is a strategy that is used to infuse branded products into various forms of entertainment. Basically, brands would offer monetary consideration to or pay for producers of films, television shows, web videos, video games and other forms of entertainment to include their products in entertainment presentations.

The emergence of movie product placement strategy has coincided with the diminishing interests in the traditional advertising mediums. Many companies discovered that consumers were not paying attention to traditional advertising media, so product placement was incorporated in their marketing strategy to reach a wider audience. Marketers reinvented their strategies and started to place advertisements in popular movies and television shows to capture consumer’s attention.

Uses and Advantages of Product Placement

When marketers started to use branded entertainment strategies, increasingly more companies were seen promoting their products in popular movies and television shows. These advertisements can be seen in popular films such as James Bond featuring Omega watches; Mission Impossible featuring Apple Macs; Men In Black promoting Ray Ban glasses and many popular television shows such as The Apprentice, Top Chef, Project Runaway and American Idol.

As of such, the branded entertainment strategy became a magic potion for marketers. Due to the major success of advertising in movies and TV shows, the marketers move on to the next level and started to use web videos, video games, music videos and other entertainment mediums.

Product placement marketing offers several advantages to manufacturers, producers and movie stars. From the perspective of the marketers, it provided companies with an opportunity to be associated with famous actors and to use movie footage and stills to conveniently advertise other products. As it pertains to the producers and actors, they earned substantial amount in fees as well as the chance to endorse brands in various film festivals.

Musicians also benefit from branded entertainment in their music videos and lyrics. Most artists use the earnings from these deals to offset the overall cost of producing their music videos.

The marketers are also using the Internet to incorporate product placements in songs that music fans would get from YouTube. In this case, the main advantage is that brands would develop higher retention rates in people’s minds whenever the artists perform at shows and concerts.

Overall, product placement and branded entertainment strategies have proven to be extremely effective as more consumers are linking certain products to the names of famous actors and singers. For this strategy to work, the brands must be featured prominently whilst making subtly appearance in movies, television shows, web videos or video games.



Source by Paula Vass

Network Marketing Tools – 3 Easy Steps to Start Your Blog

Network Marketing Tools – 3 Easy Steps to Start Your Blog

Network marketing tools that will build your business should perform these core functions: capture, manage, and follow-up with leads in some capacity. Creating your own blog is still one of the fastest and most cost-effective ways to handle these tasks online.

What Do You Need To Get Started?

  • A self-hosted, WordPress blog.
  • An optin form.
  • One follow-up message.

Self-Hosted Blog

A self-hosted blog is one where you pay for the hosting fees.

This gives you complete control over your content and any leads that you get.

A major problem with replicated websites is the MLM company owns those leads. If you were to join and promote another company to those prospects, you could face legal action.

Even though you did all the work in finding and making a connection with these people, most mlm network marketing companies have strict policies stating their ownership.

WordPress

I highly recommend WordPress because it’s an easy to install platform-most hosting companies provide quick install options.

Plus there are numerous free plugins- software programs, along the lines of Iphone apps- to help you maximize the capabilities of your blog without you needing to learn programming.

Optin Form

What is an optin form? It’s a form that you can post to your webpages to capture information of people interested (aka leads) in what you have to offer.

Usually network marketers give away a free report as an incentive for visitors to subscribe to their list.

Autoreponder services, a service that processes email on your behalf, is the easiest way to create an optin form. They will provide you with the html code you need to post to your blog to create your form.

Autoresponders house the technology that put your follow-up on autopilot.

One Follow up message

Technically, to get going with building your list, you only need one follow up message.

This is the confirmation email.

Most autoresponder services will set this up for you once you create an account with them. All you’re required to do is fill in any personal details you would like to add to the message.

Once a visitor subscribes to your newsletter, a confirmation message will automatically be sent to them to verify their consent to continue receiving information from you.

At this point, you’re in business. They’re on your list. So even if you aren’t ready to send out a campaign, you have their contact information when you do get your offer together.

These are just the beginning steps to point you in the right direction of creating a lead-capturing blog-one of the best online marketing tools to build your business. Click the links below to find out how attract a year’s worth of leads in a month!



Source by Keisha Foster

Start Learning the Basics of Internet Marketing

Start Learning the Basics of Internet Marketing

You must know the basics of Internet marketing if you want to take your business online or you want to start an online business. This is because marketing online is a little different from offline marketing. In this Internet marketing basics article, you are going to be exposed to the basics, which include the benefits and what you should learn in order to master the core knowledge of an online business.

Benefits of Mastering Internet Marketing

More and more people are opting for online marketing because it is cost effective and rocket science is not needed to persuade online users into follow you or to purchase a product or services from you. Yes, you must learn the basics before you can start marketing online. However, these steps will only lead you to larger chunk of the pie.

If you are on a shoestring budget or have no money to put into advertising of your business, Internet marketing will be your cup of tea. With literally no budget, you can start promoting your products and services through various platforms and social networks. Also, with some core knowledge about the search engines, you will be able to rank for keywords which are searched by your potential customers everyday everyday.

If you don’t have your own product or service to offer, there is another subsidiary knowledge of Internet marketing called affiliate marketing which you will be exposed to once to enter into the business. Affiliate marketing is just a term used when a person is promoting products and services of others and will earn a percentage of the selling price as commission.

Core Knowledge of Internet Marketing

If you follow my upcoming articles, which will be published continuously over the next few weeks, you will learn the details of each and every one of the elements below but for now, let me just introduce some of the knowledge that you need to learn in order to master Internet marketing.

  • Niche Selection
  • Product Creation
  • Copywriting or simply Marketing Writing
  • List Building or Lead Generation
  • Site Building
  • Affiliate Marketing
  • Traffic Building
  • Link Building
  • Search Engine Optimization
  • Pay Per Click Advertising
  • Social Media Marketing

OK, I know you need a break. It does seem to be a long list of items. However, you don’t need to master all of them in order to make money online. Be excited about it because while you are learning, you will start to earn money with the knowledge that you already have on one of the cores.



Source by Wayne Liew

E-Mail Marketing – Tips For Do's and Don'ts

E-Mail Marketing – Tips For Do's and Don'ts

What is e-mail marketing?

Email marketing is the marketing through the use of e-mail. The use of email in marketing communications is known as email-marketing. Email marketing is the easiest, most convenient and efficient way to market your company, your products, and your services.

It's used to:

• Send direct promotional emails in order to acquire new customers.
• Send emails to enhance the customer relationship
• And to place the advertisements about the business.

It is popular because:

• Sending email is very much cheap means of communication.
• With the help of e-mail you can deliver the message to the people.
• It provides effective results in short span of time.

Things to do in e-mail marketing:

1) Use an opt-in form (The request form to put on a mailing list)

Getting the email address may be an easy task but the thing that must be considered is that you are having permission rights to start sending them the information. Customers are kings, so it will not be a good idea to upset them by sending unnecessary mails. And in some countries there are laws regarding sending unnecessary mails to people. Opt-I form can provide you with breaking the law.

2) Just Selling is not enough

Provide valuable information to your customers, and it should not like that the emails should be totally ignored by the readers. Try to gain the trust factor of your readers, and if you gain that then surely your sales will go high. By doing sales only, you might be ignored by the readers.

3) Create user-friendly emails

It is not necessary that everyone can go through the HTML mail. It would be better that you create a word version also for your email. By doing this the users who read only the text versions can get your full message without losing your style.

4) Put important links more than once

Put your link in various place so that the readers can see to it. When you have a link that you want your readers to see, do not just put it once. Put it down two or more times. By doing this your readers will see the link and might even visit that.

5) Try using an email messaging tool

Try using an email message tool . This will save you time and effort.

Things to avoid in e-mail marketing:

1.) Say No to CSS

Do not make use of CSS. Try to do all of the text formatting inline. Some ISPs strip out CSS code within emails.

2.) No Scripting Language

Avoid using any kind of scripting such as javascript.

3.) Make use of strong tag

Use strong tag instead of "b". As the "b" tag is mostly used by spammers. The filters ignore it.

4.) Avoid TBODY

Several ISPs consider the TBODY tag as a Spam. So, try to avoid the usage of TBODY tag.



Source by Rohini Roshan

Email Marketing – The Pros And Cons of Marketing With Email

Email Marketing – The Pros And Cons of Marketing With Email

Many small businesses are considering jumping into the world of email marketing. Email marketing has many different advantages, but it also has a few drawbacks that you need to keep in mind. The truth is that when utilized in the correct fashion it can be an extremely powerful and cost effective way of promoting your business and producing more sales. Once you learn about the pros and cons of email, you will be able to begin your own campaigns and get started down the path towards increased success and profitability.

The Advantages of Email Marketing

There are several key benefits to running an email marketing campaign. One of the most important is how cost efficient is can be. There is no other form of direct marketing that is as cheap as email marketing is. A 2005 study by the Winterberry Group found that for every dollar spent on email marketing, $15.50 was earned in return. There is much relevant data pointing to email marketing having a superior ROI than telemarketing, direct mail campaigns, radio or billboard advertisements and more.

Another advantage that email has is that you can quickly get your message across, and you can reach your customers and prospects in a place where they are comfortable communicating. If you have an idea for a new sale or promotion for the upcoming weekend, you can inform all of your customers about that immediately. With print advertising, traditional direct mail or anything else, the turnaround time could be days or possibly even a week or more.

One of the real strengths to running an email campaign is how effectively you can track the results that it produces. You will be able to see every click that is made to your website as a result of the email, and you will be able to see statistics such as how many people read the message, how many times they read it, if they ended up making a purchase and on down the line.

There is no other form of marketing or advertising that produces such an array of in-depth statistics. It’s an invaluable way to track your marketing efforts, and make the most out of every dollar you put into promotion.

Finally, another important advantage to email marketing that you will want to remember is that it’s the perfect way to convert prospects over a long period of time. No matter how great your products or services may be, not every person will be immediately ready to make a purchase or investment. Email marketing is the perfect tool to continue chipping away at those prospects over the long haul. By developing a relationship with each prospect and providing them with useful information, you will gain their trust and stay at the forefront of their mind.

The Disadvantages of Email Marketing

The largest disadvantage of email marketing is that so many people today are fed up with spam. All of our accounts are flooded with wasted emails everyday, and it’s a worldwide plague of the largest scale. Because of this, many people are wary about opening up emails from businesses, or about trusting anything they see in their inbox.

You can help combat this problem by being as transparent as possible. This means making it easy for people to see who is sending your message and what it’s about. It also means ensuring that all of your email addresses are used with permission, and you never purchase a list or steal addresses from another website.

Another disadvantage with email marketing is that far too many small business owners or managers know how to make a campaign work for them. Perhaps they try using gimmicks or copying an email that somebody else sent out. However, a much more effective strategy is sticking within your own identity, playing to your strengths and providing your prospects and customers with exactly what they are looking for.

Making Email Marketing Work for You

The bottom line is that the benefits of email marketing far outweigh the disadvantages. It’s all about learning how to run your own campaigns in the right way, and for maximum success there will be some trial and error as you traverse that path. By not utilizing email campaigns you’re missing out on a huge opportunity to help your business become more efficient and more profitable.



Source by Christopher Mollo

The Value of Networking Your Brand

The Value of Networking Your Brand

Networking can be an effective tool for promoting, marketing and sharing your personal brand. It allows you to meet and connect with like minded individuals and develop quality relationships. It also helps you create the right contacts for growing a viable and profitable network. Last but not least, it allows you to communicate your mission, goals and passions for success.

Listed below are tips and practical ways that savvy networkers can increase their brand proposition.

Activate Your Brand

In order to build a credible and reliable personal brand, you need to be active in your networking activities. Generally, this means staying consistent and intentional in your endeavors. Whether you feel comfortable connecting via in person or online, have a plan and put it into action. Make sure to follow up and follow through. Set up meetings, additional ways to stay in touch in person or online and build your personal brand with others. Show commitment and integrity in your dealings and interactions.

Establish Your Brand

As you develop your relationships, focus on building a strong personal brand. Explore various avenues of expressing your personal brand within your communications styles. What makes you unique and differentiates you from your colleagues or competitors? What skills, abilities or talents make you passionate in your career, business or academics? What do things do people associate you with, when your name comes to mind? By answering these questions, you are gaining a greater understanding of the value of your brand.

Execute Your Brand

Your personal brand can be a powerful for growing your networks. Use it as a touch point for conversations and finding opportunities. Show the relevance of it whenever you go to events, meetings and functions. Incorporate it into your elevator pitch, resume / bio, business cards and other marketing tools and materials. Make every effort to reinforce its worth and significance.

Use these tips to add more value and increase the dynamics of your connections. Along with your communication styles and marketing efforts, create relationships that improve your networks.



Source by Chi Chi Okezie

Free Internet Marketing: Replace Your Income Using Only Free Online Strategies

Free Internet Marketing: Replace Your Income Using Only Free Online Strategies

I started internet marketing in January of this year and, despite earning enough money to allow me to quit my job and do this full time, still feel like a newbie. In this business, you quickly realize how vast and the internet marketing arena really is. Because of the sheer scale of the internet and the number of money-making strategies to reflect this huge amount of opportunity, the average newbie will spend months just getting to grips with most of the general profit avenues internet marketing has to offer, and they will find themselves divulged with offers of brand new internet marketing software, internet marketing books, internet marketing tips etc. However, it is essential that the newbie always bears in mind that the quickest, simplest and easiest way to make money online is via free internet marketing.

There are many free internet marketing methods to make fast money online. For example, a newbie could collate free information about blogging, and then set up a blog at Blogspot or WordPress; the newbie could then insert some AdSense for free and get about optimizing the pages so the search engines would attract visitors. Or the newbie could try affiliate marketing; the newbie would simply go over to Clickbank, get a free affiliate code, choose a product to affiliate for, and then start hitting free internet forums targeted for their product to promote it in their profile signature. And this is the tip of the iceberg when it comes to free internet marketing.

The internet marketing Gods reward those who are innovative. So why not see how creative you can be? You could try and link several free blogs to articles and forum postings. Create a large network that is earmarking money for you on autopilot. I know of several individuals who do nothing more than post in forums all day long and earn a small fortune from it. There is absolutely no reason why you can not replace (and even improve) your full-time job income using simple free internet marketing methods. You do not need the latest internet marketing software to make cash.

Whenever a newbie asks me how to make money online, I severely urge them to do it through free internet marketing methods. I tell them to research all the free internet marketing methods that they can through internet marketing forums, make comprehensive notes, then compile a plan, and then follow through with it. Never allow yourself to get distracted. And here is my golden rule – if you can not replace your full-time job income through simple free internet marketing methods, then you should not consider moving any further in the internet marketing world. This is basic stuff. Just because they happen to be free methods, do not make the mistake of thinking that somehow limits the amount you can earn, because there is no cap. Some people have become multi-millionaires through using free internet marketing methods.

Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for a lifetime. Do not buy into the hype of aggressive sales letters, do not allow yourself to get magnetized by the latest software releases. Focus on the established free methods of making cash online, take consistent action, be open to constructive criticism, and it's more than likely you will eventually become a very wealthy individual. This is the bread-and-butter of internet marketing and, in time to come, you will realize that the expensive courses only really provide tips, tricks and incentives to the education you save yourself from free internet marketing methods.



Source by Jack Silver

PPC Marketing

PPC Marketing

There are a few ways to generate traffic to your web site. The best method is to get free traffic, by having the search engines find your site. The problem with this method is that it can take a bit of time and effort for you to get any substantial amount of traffic.

If you have a product or service that you want to drive traffic to your site quickly, PPC (pay-per-click) is your best method. The set up for a campaign one of the major search engines can be done in less then an hour. The steps are simple, set up and account with a program like Google's Adwords. Then you need to think about the target market you are aiming at. Look at your site and write down all the keywords that your site might match when people do a search. Once you have a good number of keywords that match your offering, you need to set up your campaign. This means that you will need to enter all the keywords to the site and create an ad. The ad should be effective in getting people to click and visit your site. The idea by paying for clicks is that you want to drive motivated consumers to your site. If for example you were selling used Ford parts you would want to break that down to the model and as specific as you could be. In being specific you will find the right target market and spend less on miss-matched clicks.

Playing around with your ad's content is a great way to test if your ads are getting clicks. If you use Google's AdWords you can set a few ads and see which will get clicked the most and convert to sales. Since Google will serve the ads in equal amounts it gives you time to test and figure out which ad works best.

With PPC it's not only about getting traffic to the site its' also about getting people to take action. The search engine PPC program can send tons of traffic, but what good is it if your site is a mess. When settings up PPC campaigns make sure that your site is fully functional and that users know what actions to take. If you create a winning keyword list and ad copy that drives clicks, you are on your way to make a lot of money online.

For more tips on how to make money online please visit my blog.



Source by Alex P Santos

Why Should You Choose A Multi-Level Marketing, Direct Selling, Home Business Opportunity?

Why Should You Choose A Multi-Level Marketing, Direct Selling, Home Business Opportunity?

Multi-Level marketing aka Direct Selling, Network Marketing, MLM is a powerful business concept for many different reason but mainly for the income it can provide the Network Marketer. It's so power many Fortune 500 companies have used this method and many have turned into multi-million dollar empires.

So why can not an average person do the same?

You can! There are many average people already working great Multi-Level Marketing home based business opportunities! And the best thing is, right now is an excellent time to get started in one!

Many multi-millionaires have taken note to the concept of MLM as a business model an average person can work and build significant wealth.

Multi-Level Marketing is huge! It's a thriving industry since the negative publicity it received from the media and those who did not make it. Many successful people who are now millionaires have expressed how the MLM business model and opportunity can be created from home and from scratch.

Need to make some extra money?

Most people would answer yes. Who could not use extra money every month? But where is it going to come from? You can always get a second job. This may seem like the best idea but if you really think about it, it's not. This is because the money you get after taxes and the time invested it is simply not worth it.

However, you can start working a part time home based business using the MLM business model and you can get started for near nothing! Your OWN home based business!

How can you start working an MLM home based business opportunity you have heard about?

Even if you only have a few dollars you can get started in a business. The key to success is never ever quit! Most legitimate
Many legitimate MLM home based business opportunities will allow you to get started for under $ 100 where you get great support from the company and other members. They will provide the tools and the system for you. You just add your sweat equity, your commitment and the persistence to your business.

Just do not forget to choose a company that is well established and offers quality services or products and has a great management team with support for their IBO's (independent business owners).

One other important factor if your belief and the commitment to the services and products and to be your own best customer or user of your own service.

Starting a Multi-Level Marketing, Direct Selling, home business opportunities is a great idea for anyone wanting to work from home. It is reliably inexpensive to get started where you get a proven system as if you purchased a franchised business and you can be in profits in months rather than years.



Source by D Thomas

Affiliate Marketing Opportunity – Increase Your Personal Income This Year

Affiliate Marketing Opportunity – Increase Your Personal Income This Year

There is not a one size fits all method that works with each and every company. The affiliate marketing opportunities are quite varied and finding out to master them is offered as part of a program to allow you to understand what you’ll need to effectively run your own on line company. If you have been thinking about learning far more about affiliate marketing opportunities, read on to discover what it can do for your business.

Owning a enterprise isn’t a simple task, but chances are you’re determined to transform it into a success and will not stop until it really is. There is certainly the same methodology at the thriving affiliate membership sites, for all that I have seen. You have at your finger tips every piece of advice, leadership and education that you would like to discover the true potential in your on the Internet ventures.

A genuine affiliate marketing opportunity that over delivers and gives you what you’ll need beyond the pass mark to obtain you the grade. The best affiliate training programs offer more than information, they provide you the tools and support that you need to build your success on solid foundations.

Developing faith in this team of company pros who know what it takes to be successful, they are there to help you in case you run into difficulties or are struggling to make any lessons inside the training forum stick. At an affiliate university you’ll meet others like yourself who are growing their on-line enterprises, others who made the choice to join the Wealthy Affiliate system. Achieving success is feasible and demands the correct parts when making it work.

Your correct to check out an affiliate marketing opportunity this program will probably be just what you may need, if you’re prepared to work hard at it. But be warned it really is not something you should do lightly (Joining an Affiliates training program I mean!) If you are an willing to put in the time in learning all the new skills that you have to get under your belt. Willing to learn how to deliver the right message to your readers using all types of marketing mediums now is your time…

Leave what you have experienced in the past on the table and invest in yourself and look into the wealthy affiliates for a clear path to affiliate marketing training and support. Take a look at how the WA University can assist you in building your online business. I also have a rather special bonus if you would like to see what is in the WA members area. Just head over to my and enter the email address I should send the insider information to.



Source by Anthony Balthazar

How Marketing-Minded Financial Planners Get Publicity

How Marketing-Minded Financial Planners Get Publicity

You've probably noticed, if you live on this planet, that we live in a media-driven world.

You may have mixed feelings, personally or philosophically, about this. But it's a fact of modern life. And in at least one very important way, it's good news.

This is how:

Living in a media-driven world is very good for professional practices, like financial planners. For anyone, in fact, who makes a living or runs an organization that is based on using their know-how or getting a message across.

Because if you fit any of these categories – and most people do, even many who work with their hands – you can get media coverage. Favorable, positive media publicity. Free publicity. And you can use that free publicity to build your practice.

Best of all, you do not have to resort to cheesy or tacky tactics to do it. You can do it responsibly and professionally. And still grow your business.

You're going to do it by using the very same expertise you tap into every day at work. Only instead of applying that expertise to your client, patient, or customer service, you're going to use it a little differently.

You're going to share your knowledge with the media – and through them with the public. With the people and businesses who will become tomorrow's clients.



Source by Ned Steele

The Renegade Network Marketer is Attraction Marketing

The Renegade Network Marketer is Attraction Marketing

In case you have not read the eBook by Ann Sieg called The Renegade Network Marketer, be sure to get your copy here. By reading this book you will learn new concepts on how to build your Network Marketing business or any business the smart way in this digital age.

Inside Sieg’s book she targets a distinct group of people that are discouraged that their Network Marketing business is not going as planned. Every single day this group searches the internet for solutions and the Renegade Network Marketer provides the answers. Ann has exposed the upline sponsors for the ever tiring methods and myths that they are teaching to new recruits. If you have grown weary of hitting on or have just plain run out of friends and family this system is perfect.

The Renegade Network Marketing eBook is full of valuable and practical information on how to prospect, market, and sell, specifically in the Network Marketing industry by using the internet. Even if you don’t belong to a Network Marketing Business, you can still purchase The Renegade Marketing System eBook and still make money as an affiliate.

A new doorway has been opened by The Renegade Network Marketer which is leading the way to working smarter in attracting targeted prospects into your network marketing funnel. You will learn how to how to qualify prospects, position yourself as an expert and how to make your internet marketing efforts count. In order to keep you ahead of the trend in professional network marketing, there is ongoing continuous training. Whether you are just starting out or you just want the know how to grow your business this marketing concept is flawless.

Cash flow is vital to any business and Sieg has also incorporated in her system the opportunity to make multiple streams of income. When you purchase the e-book you also gain access to a Back Office with a huge amount of information and tools to market and track your new business. Once you’ve read the book, you’re ready to get started setting up your own attraction based marketing system.

The difference with being directly linked to Ann is that she has an incredible team and system in place. This is backed up with free membership in the Renegade System where you can put what you have read into practice right away. You’ll find many other helpful resources at The Renegade System website such as website development, copy writing and traffic generation.

Ann has taken attraction marketing to a whole other level by teaching the principles of marketing. The ideas I got from the book suddenly opened my eyes to see network marketing business in a totally new light. The path in front of me has never look so bright. In our lifetime as network marketers we have no doubt made several attempts at making money did not go exactly as planned. Would you agree that those attempts in question had to do with the number of people that didn’t find your network marketing business as attractive as you did?

In a nutshell, The Renegade Network Marketer eBook renders a complete Internet attraction marketing system for network marketers at a very low cost. The book comes risk free with a money back guarantee. This kind of training which is always being added could very easily cost thousands and I am sure somewhere it does. If learning the highly coveted secrets on how to attract and qualify prospects instead of chasing them down appeals to you then this eBook is for you.



Source by John Kellerman

Why Are Top MLM Companies Losing Distributors to Top Tier Direct Marketing

Why Are Top MLM Companies Losing Distributors to Top Tier Direct Marketing

Why are all these MLM distributors heading over to top tier direct marketing? The MLM / network marketing industry has gone through a lot of changes in the last couple of years. The internet has changed things dramatically. Now industry is full of hype with new start-ups and marketing methods promising quick easy money if you start now! What has not changed is some of the issues that have plagued MLM / network marketing for a long time. 97% of people involved in a MLM will never see positive cash flow. Where is the proper MLM training? This and the fact that attrition rates in MLM are not slowing down has a lot of people rushing over to top tier direct marketing to find a realistic six figure annual salary. So what is the difference between the two?

One of the major issues is the difficulty people are having achieving positive cash flow. The number that are commonly quoted is around 3%, but I have seen some estimates stating that it is less than 1% that they are actually making money. Unfortunately, in an industry where a lot of people are told that their warm market is the hottest source of leads this means that 97% of your friends and family will lose money if they choose to partner with you. A fact that not only affects your bank account but your relationships.

With top tier direct marketing this issue can be avoided with little effort. The higher ticket products and sales ladder that are generally utilized in these type of opportunities provide sufficient of a profit per sale to not only fund advertising but leave a fair chunk of cash in the bank account as well. With the combination of a large ticket item and responsibilities often above 50% it is not unreasonable to think that someone can replace their existing previous income quickly allowing them to get out of the job that they wanted in a short time. Sometimes in less than a month. This also enables people to build large monthly incomes in a reliably short time.

With most MLM and network marketing programs the idea of ​​leveraging a large team is often heralded as the key to financial success and freedom. This can be true, but there are two sides to that coin. Often it can work against you. When starting out with MLM or network marketing companies you do not have access to this lease because you have not yet built a team. However, your sponsor does have a team. And so does their sponsor, and their sponsor, and their sponsor … anyway you get them idea. All of these people are getting a chunk of your sale or distributor leaving you with another small cheque looking for a way to cover your next minimum purchase.

The difference in the way you get paid in a MLM / network marketing company and can easily demonstrated in a quick example. If you are selling a $ 150 product and you receive even a 20% commission (which I have never received in MLM) that would leave you with $ 30 dollars monthly. It would take you 14 years of continued autoship to receive $ 5,000 dollars in agreements. Or you would need to sell 167 per month of these products in order to create a $ 5,000 monthly income. This of course does not take into account that fact that 50% of new products users will stop their purchases within the first 3 months, or the fact that 90% of distributors will quit within the first year. This means that you will have to constantly have to recruit and sell in order to reach that lifestyle you have always wanted.

In top tier direct marketing with the larger agreements and larger ticket prices it is not uncommon to be able to make $ 1,000 to 12,000 dollars in a single sale. This is money in your pocket that you will not be affected by the regular attrition of an MLM / network marketing downline and customer base.



Source by Terry Unrau

Small Business Publicity – Worth It?

Small Business Publicity – Worth It?

You bet it's worth it. Publicity via news releases, along with building relationships with reporters and editors is really good for your small business.

As one who is adamant about "it's not who you know, it's who knows you," news releases play a big part in that awareness. Plus getting publicity helps establish you as an expert in your specialty. Amazingly, much of the news we read in the newspaper on a daily basis started with a news release.

That news could be about you. It's critical you have public activities and news releases as a part of the marketing plan for your small business.

So where do you start? If you've never written a news release before, it can appear to be a daunting task. Relax and take a deep breath. All the information you need is at your fingertips. Just search for "write a press release" in any search engine and you'll get plenty of great resources to help you on your way.

The bottom line is it can be done. But it takes consistent effort and action just like everything else that will make you successful in your business. Make sure you add public relations activities to your marketing plan as at least monthly tasks. And do not forget to sieze opportunities as they come up in your day-to-day business.



Source by Denise O'Berry

Network Marketing Advice – Is Purpose Important When It Comes to Your Network Marketing Business?

Network Marketing Advice – Is Purpose Important When It Comes to Your Network Marketing Business?

There's more to network marketing than just constantly giving out strategies, and tactics.

A lot of network marketing has to do with mindset.

One of those aspects of mindset are extremely important and imperative to carrying out any of the strategies that you may learn.

What May Be the Most Important Network Marketing Advice for Making Any Strategy Useful

One of the things that I've noticed in my twenty five years in the network marketing industry is that people often come into this business without a very good reason. They come in very aimless way. They have no real direction of why they've joined other than it just appeared like a good idea at the time … and a way to make a lot of money according to their upline sponsor.

But that's really no way to start out on any venture.

It's almost a recipe for disaster in fact.

The fact is that PURPOSE is extremely important in any venture that you partake. When it comes to network marketing advice, it's one of the pieces of advice that I give out the most. Very likely because I've seen first hand how not having a sense of direction and purpose can be the ultimate death to any network marketing dream.

Purpose is defined by Merriam-Webster as "something set up as an object or end to be attained" …

That last word is very important. What is it that you hope to attain from starting this venture into network marketing? What were you thinking about when you signed up?

Was it making tons of money? That's perfectly fine if it was. That's a great purpose, if that's what you want. But sometimes you have to dig a little deeper to get the real reason of your purpose.

You have to ask a lot of WHY questions.

Why do you want more money? Why will this help you? What will you use that money for? (okay so that last one is not a "Why" question)

Many people are shocked when they do this exercise because they realize that the purpose that they thought was even not really their purpose at all. For instance many people realize that what they would do is quit their job so that they can spend more time with their family. So, the money is just a vehicle for what they really want, which is time freedom. They want to be able to do what they want, when they want, without having to get permission from a boss to do so.

Others realize that they just want to make enough money so they never have to feel the stress of debt and where they're going to pay the next bill. While others want to be able to pay their debts, plus the debts of those that love, and / or the debts of those in their church.

In other words some people are not really into this for themselves as much as they think they are. They're purpose is to serve others, and it's important that they know this, and therefore do everything they can to use network marketing as a vehicle to be able to achieve that purpose.

It's important that you take this network marketing advice serious, or you may find yourself swimming languidly without a purpose.



Source by David L. Feinstein

Are Blogs the Red-Headed Stepchild of Publicity?

Are Blogs the Red-Headed Stepchild of Publicity?

As much influence as new media has on our society, it still kinda baffles me that blogs are sometimes treated as the bottom feeders of media.

I often field questions from entrepreneurs that are completely awestruck at the possibility that their product can adorn the pages of a glossy magazine. Or, I see the stars swirl around in their eyes that, maybe … just maybe …. one day …. they could share their sage wisdom with Meredith VIERA and the Today Show audience.

But when I talk about using blogs to publicize their business, they look at me like I've just handed them a poop on a stick.

"What's wrong?" I say.

Oh, I've had a bunch of blogs cover my business, but I got no sales. Bloggers are just looking for free stuff anyway. Plus I can not afford to send them samples or waste my time writing guest posts. Enough with these little guys, I'm ready for the big leagues.

Sure, this can be a sound argument depending on an individual and their unique business situation. I do not believe there is a one-sized fits all public approach for every business.

But, personally, I have great success guest posting for other business blogs and I can attribute tens of thousands of dollars in revenue to this strategy. And this blog is all about sharing what can work, and allows you to make the decision to use or not to use. Sharing is caring.

As I said, online publicity is a very specific strategy and, like anything else, can work well if implemented properly.

A friend of mine (an author) just chalked up a huge publicity campaign for her book where her motto was "no outlet is too small." She wrote guest posts, participated in interviews, and sent review copies of her book to anyone and everyone that was interested.

This turned into "six degrees of separation" publicity – her coverage on hundreds of blogs led to an contemporary Today show appearance and write ups in several major magazines. These editors and producers either found her through a blog that they personally enjoyed, or heard of her from someone that read about her in their favorite blog.

Sure it took time. Sure it meant she had to foot the bill to send review copies to these folks. But These blog placements helped her become extremely well connected, and while her direct-pitching efforts to the 'big guys' were provoking fruitless, these media people respected the opinion of bloggers enough to book her based on their recommendation.

The point – you never know WHO is reading WHAT and WHO is influencing WHOM.

And if you want to play a bigger game, it can be a smart strategy.

If you're up for it, read on.

HOW TO FIND BLOGS

There are tons of ways to find blogs that will cover you. You've probably heard a bajillion people say to check Alexa rankings or use specific blog search engines. These are all great ways, no doubt. But, as always, we rock things a little different over here in my joint.

1. Look at the websites for major magazines that appeal to your target customer. Lots of them have blogs (which should be an obvious target for you) But many of these sites also list their favorite blogs. For example: Martha Stewart has a "Blogs I Like" section on her site. Shoot, if it's good enough for Martha, it's probably good enough for you.

2. Set up Google Alerts for people or brands that are either your competitors or that reach a complimentary audience. Find out who is covering them. Maybe they will want to cover you too.

3. With blogs, size does not always matter. If a blog has thousands and thousands of readers, that does not mean it'll be a slam dunk for you. Look at the comments section of the blog to see if people are actually providing feedback.

4. Find blogs in a specific niche. For example, I do publicity consulting for a number of industries. But I've written guest posts for blogs that reach specific verticals – like medical, pets, bridal, and crafting communities. Even though these blogs do not have a 'big' reach in numbers, the niche audience and content matched so well that I earned plenty of new fans.

HOW TO PITCH TO BLOGS

1. If you're a product-based business, always make sure they actually feature products on the blog before you pitch something. If they do, check their About section, their Contact section, and / or look for a Review Policy section. Most blogs that accept product reviews or features list the information on how to pitch to them somewhere on the site.

2. If you're pitching a guest post (where you would write a post …

Marketing Video – The Mobile Technology Advertising Tool

Marketing Video – The Mobile Technology Advertising Tool

The 4th Generation of mobile communication technology is around the corner. The 3rd generation has already taken the world by storm and we now carry desktop equivalents in our pockets. The mobile communication technology today has revolutionized our lives like never before. It enables us to access internet from anywhere, anytime.

This has changed the dynamics of work on the internet as well. The internet marketing has got a lot of scope of improvement. With the ability to view live videos with ease, the online marketing campaign is at par with television advertising and the ability to create market campaigns involving videos has become a possibility.

However there is one basic difference between advertising on television and advertising on the internet. The television offers you a possibility of browsing only a selected number of channels. On the other hand, the internet offers you almost unlimited possibilities of browsing.

Therefore the effect of a normal video campaign is not as much as it would be on television. However, internet offers you a great variety of video postings. These include product introduction, product launch, comparison, market analysis and many others depending on your marketing needs.

The marketing dynamics do not work the same way on the internet as they do in the other media. On the internet, it is a game of large numbers. A conversion of 1% of the total website views consistently is considered to be decent. On a regular basis, a prominent website can have hundreds of people visiting it. If you have a shop, do you have hundreds of people visiting it daily? Under normal circumstances, the answer is no. Therefore the kind of elaborate and expansive marketing campaigns that work conventionally are not relevant on the internet.

Let us consider a marketing video. A market video created after spending thousands may not be as effective as a simpler version of it. On the internet, the viewers need information which a marketing video should provide crisply and in an attractive manner. If the user is not satisfied, then he / she will move on to another option. Since it is important the marketing video should be convincing with all the visual effects that you would find in a conventionally good advertisement.

So how does one go about creating a marketing video that has got immune features and world class graphics? There are many software tools available that help in the creation. However, these tools are expensive and even the most easy-to-use among them is complicated enough for someone who wants a quick video created. Apart from the video creation, the editing process that follows is time consuming and intricate. This is what makes the creation of marketing video expensive since there being an incentive opportunity of using it for marketing.

All those who have so far missed the marketing video bandwagon can now board it easily. There is a software tool that allows you to create marketing video in about 3 minutes and this video is derived from the articles written for the campaign. Simple to use, this service helps creating a marketing video that exhibits the quality of world class video services. These videos have catchy titles and exquisite visuals that get a viewer hooked. The best part is the cost involved which is way more economic than the established costs for marketing video.



Source by San Kumar

What Is Content Creation Anyway? And Where Do You Put Your Energy?

What Is Content Creation Anyway? And Where Do You Put Your Energy?

Content creation is being bandied about nowdays, especially in the online marketing world. Each of us may have an idea of ​​what "content" is, but you might be surprised at how many different things it is. It's about every single day when you sit down at your desk and put your fingers on the keyboard … what are you creating?

Articles

Blogs

Social media updates

Videos

Website content

Promotional materials (and this is a big catchall category: marketing emails, associate materials, speaker queries, graphics)

Your bio and other materials about you (think speaker sheet, media kit)

Operation manuals

Internal and external emails

Infographics

Worksheets

Exercises

Programs and the material your peeps in the program get

One-off educational materials

Webinars

And the list goes on

So, when you think about what you need to be writing and the content you need to be creating, it can be a long list. And it all sees as if it's important and needs to be done NOW!

How do you decide what to focus on?

First, coordinate your content creation with your short- and long-term goals. Set your goals, and then drill down to the actions to reach those goals. For example, if one of your main goals is to increase your database list by 250 subscribers this quarter, your actions may be to deliver monthly free webinars or do free speaking gigs. That means you'll be creating webinar presentations, promotional materials to plug those webinars, writing query emails or letters to get speaking gigs, and designing your talks.

Second, to keep yourself and what you do in front of people, have your foundation marketing in place. Decide (or refine) how you regularly communicate with your tribe and community, and then write the content for those regular communications. For instance, your regular communication may consist of a weekly ezine, twice-a-week blog posts, and regular updates on one or two (not all of them!) Social media outlets.

Third, create fresh new content. Is there a workshop you want to teach? A new program you want to unveil? While it may not seem obvious, teaching a live workshop or a new program involves creating content.

Fourth, repurpose and reuse the content you already have. You do not have to constantly create something new; use the cool stuff you've already created. Think about using it differently (creating an infographic out of a five-step article) or packaging it with other content (a worksheet that becomes a bonus, or some articles that become an eBook).

Fifth, if you really have no clue about where to go, look at the graphic below. What is that one area that you get a little tingly feeling when you see it? Tingly as in … "Oh, I have an idea around that, and I soooo want to play with it!" See where your energy draws you in, and follow that energy. Good stuff will abound!

Creating content does not have to be this boring, stuffy, have-to-do-it kind of thing. It should be a way for you to pour your passion and creativity into a piece of content as well as to explore your particular sphere of expertise.



Source by Dawn Shuler

E-Mail Marketing – Tips For Do's and Don'ts

E-Mail Marketing – Tips For Do's and Don'ts

What is e-mail marketing?

Email marketing is the marketing through the use of e-mail. The use of email in marketing communications is known as email-marketing. Email marketing is the easiest, most convenient and efficient way to market your company, your products, and your services.

It's used to:

• Send direct promotional emails in order to acquire new customers.
• Send emails to enhance the customer relationship
• And to place the advertisements about the business.

It is popular because:

• Sending email is very much cheap means of communication.
• With the help of e-mail you can deliver the message to the people.
• It provides effective results in short span of time.

Things to do in e-mail marketing:

1) Use an opt-in form (The request form to put on a mailing list)

Getting the email address may be an easy task but the thing that must be considered is that you are having permission rights to start sending them the information. Customers are kings, so it will not be a good idea to upset them by sending unnecessary mails. And in some countries there are laws regarding sending unnecessary mails to people. Opt-I form can provide you with breaking the law.

2) Just Selling is not enough

Provide valuable information to your customers, and it should not like that the emails should be totally ignored by the readers. Try to gain the trust factor of your readers, and if you gain that then surely your sales will go high. By doing sales only, you might be ignored by the readers.

3) Create user-friendly emails

It is not necessary that everyone can go through the HTML mail. It would be better that you create a word version also for your email. By doing this the users who read only the text versions can get your full message without losing your style.

4) Put important links more than once

Put your link in various place so that the readers can see to it. When you have a link that you want your readers to see, do not just put it once. Put it down two or more times. By doing this your readers will see the link and might even visit that.

5) Try using an email messaging tool

Try using an email message tool . This will save you time and effort.

Things to avoid in e-mail marketing:

1.) Say No to CSS

Do not make use of CSS. Try to do all of the text formatting inline. Some ISPs strip out CSS code within emails.

2.) No Scripting Language

Avoid using any kind of scripting such as javascript.

3.) Make use of strong tag

Use strong tag instead of "b". As the "b" tag is mostly used by spammers. The filters ignore it.

4.) Avoid TBODY

Several ISPs consider the TBODY tag as a Spam. So, try to avoid the usage of TBODY tag.



Source by Rohini Roshan

Land Your Sales Or Marketing Dream Job

Land Your Sales Or Marketing Dream Job

A Guide to Optimizing Your Career Search

It's no secret that we live in a full-employment economy these days, with unemployment rates running as low as 5% in most parts of the country. As a result, many companies are starved for the kind of A-level talent they need to grow their business. For proven top Sales and Marketing professionals, that's great news. Right now, in fact, it's much easier to make a career move than it has been for the last several years. So the time is ripe for you to land that next great position, whether as an executive, mid-level manager, or front-line contributor. The path to better career opportunities is just ahead. This detailed Guide is designed to help you pave the way and land your dream job in Sales or Marketing.

Six Steps to Making the Right Move

What follows are a few tried-and-true tips to help you greatly improve your career search and make sure your next job is exactly the one you've been dreaming about:

1. Develop Your Plan of Attack

If you're thinking about starting a search for a great position, it's absolutely essential that you take the time to build your own personal strategic marketing plan. Too many professionals enter the job market with no game plan for their job search, other than to prepare their resume; post it on major job sites; and initiate some networking activity. But to be really effective at your job search, you'll need to be much more focused and systematic than that. Before ever picking up the phone or sending out your resume, you need to figure out exactly what you're looking for in a new position. Begin by asking yourself a few things:

o What do I really love to do?

o What am I especially good at?

o What kind of work really excites me?

Easy questions to answer, right? Well, not for everyone. But luckily, there are plenty of resources out there to help you, including established professional counselers and outplacement firms that are known experts in career planning. There are also many great books available, such as the long-held classic, What Color Is Your Parachute ?: A Practical Manual for Job-Hunters & Career-Changers. No matter how you get there, having a solid plan and a clear set of job search parameters in place is a must. It'll make your job search a whole lot easier – and a great deal more successful.

2. Focus Your Search

One of the golden rules in executing an effective job search is this: a laser tight focus.

First, take the time to develop a clear vision of the ideal job that you're looking for, in as much detail as possible. This includes the target industry, company size, location, company culture, job title, scope of responsibilities, and anything else that is important to you. The more you can probably visualize and articulate the exact job you're dreaming about, the better chance you'll have of landing it!

Many experienced Sales and Marketing professionals come through our offices seeking a job, without an adequate definition of what they are really looking for. In particular, executives who've done a lot of different things over a long career suffer from this syndrome. When coached on improving their search focus, they often worry that doing so will preclude them from being considered for another job that they might be willing to take. In attempting to "cover the bases" by saying "I'm wide open," they end up diluting their marketing message. The result is, we do not know how to help them, and nobody wants to hire them.

Next, build a target list of companies that fit tightly within your ideal job parameters and focus on penetrating that list through the course of your search. This "Target Account Selling" method is a commonly accepted practice in most companies – so why not adopt this proven technique for your career search?

If you are not sure of which direction to take, then do research. Informational interviewing is the perfect vehicle for helping you gain a better understanding of a specific industry or company. Industry association directories are another great source of information. And of course, a number of excellent resources exist online. You can start by visiting websites that aggregate job postings like Indeed.com to get ideas on who's hiring in your area that you should include in your target list.

Once you've built your plan of attack and zeroed in on your goals, then you're ready to put your story on paper.

3. Package Yourself as the Ideal Candidate

Let's say you're a sales person producer or marketing genius who wants to make a job change. How do you ensure that you stand out as the best choice to prospective employers?

First, make sure …

Network Marketing Success – Implement A Team Building Strategy To Get Your Business Growing Fast!

Network Marketing Success – Implement A Team Building Strategy To Get Your Business Growing Fast!

Team building is not new in network marketing. It's been around for as long as the industry because it works.

Who is more likely to stay in your business?

A new associate that just joined, was given some basic training, and was then sent out into the wide world of MLM on their own?

Or a new associate that just joined, was given their basic training, and then got plugged into a team building system?

The answer of course is the new associate that's in a team builder system.

Setting up your own Team Builder System for your team is not very difficult.

  1. Evaluate your network marketing company's compensation plan. Is it team builder friendly?
  2. Set up a lead capture page or squeeze page and write an email auto-responder series. Place the form to your auto-responder series on your lead capture page.
  3. Set up a redirect url through your email series. Place your 1st team member in that re-direct.
  4. Drive traffic to your lead capture page.

As new prospects sign up, they will be exposed to your offer through your email series. The only link that should be in your email series is the re-direct link. Whenever that link is clicked, your prospect will see whoever is in the Team Builder at that time.

Another benefit of the re-direct link is that it makes changing who is in the Team Builder very easy. I use ViralURL and HitsConnect for my re-direct links.

How easy is it? When your current team member gets qualified, just log into your account, go to where you can edit your urls, and replace that team member's link with whoever is next in line.

It is very easy to set up a Team Builder System for most compensation plans. Know your compensation plan and build your Team Builder System to work within it.

Try it, I think you will be impressed with the power of team building.



Source by Jonathan Hutchinson

World-Wide-Web Marketing Consulting

World-Wide-Web Marketing Consulting

The popularity of the internet as well as the recent crash and economic depression is changing the face of marketing and advertising. People are no longer content to manage faceless businesses that hide behind big names and glass buildings. They want to deal with a firm which interactions along with customers, listen to them and is focused on a lot more than their own financial well-being. It's put huge corporations in a little bit of pickle, but has provided the small entrepreneur a chance.

Small businesses are now able to get in touch with customers around the world. By interacting and offering added value, small businesses is now able to relocate and take business from much larger companies. Nonetheless, even small establishments need skilled website marketing consulting to enable them to gain that coveted position in front of their clients.

Obviously, anyone can at some point acquire some traffic to their site, suddenheless the question for you is a small business can afford to take the risk that what they are doing or may not work? Website marketing can take time to present results, even though not as long as some other marketing methods, but still of sufficient length to warrant employing a specialist to deal with the job.

What you need to consider is whether you can afford to hang around? Essentially, a business without any internet profile might as well shut down and go home simply because it's as good as deceased. The internet has brought individuals closer together and it is changing business practices. Should you are not ready to conform you will undoubtedly be forced out of the market.

The advantage of acquiring professional online marketing consulting is that you will discover effects much faster as well as your return on investment is going to be greater than if you did it on your own. You will be able to make use of specialist knowledge and your campaigns will be a lot more efficient.

Even if you feel it can be done on your own, because after all exactly how hard all of this internet marketing stuff could be, you might have a huge surprise. There's a little difference between achievement and disappointment in website marketing and a business can turn out burning off much more cash by trying to nip pennies in the wrong places. You may save a few dollars now by trying to come up with your own online marketing campaign, but how much income are you going to drop because you believed it could be?

With website marketing consulting you will get specialist information on everything from deciding on the best mixture of communication programs for a cost-effective marketing campaign to calculating the effectiveness of each individual campaign. That is the beauty of the world-wide web that not one other advertising medium lasts to be in a position to offer before, quantifiable results. An online marketing strategy may be tracked right down to the last click and you can quickly see how efficient each channel is so that alterations can be done if you're dissatisfied with the final results.

Nonetheless, so that you can take full advantage of each of these advantages, you'll need good quality internet marketing consulting to put on the right course so you do not throw away your money on unproductive campaigns.



Source by Melanie Perkins

Publicity is NOT About Press Releases!

Publicity is NOT About Press Releases!

In dealing with clients and the public regarding their perception of public relations, we are continuously
amazed that people time and again equivocate publicity with press releases. In other words, write a
press release, send it out and – poof! – you'll magically get publicity.

Well, we're here to tell you that, despite what you've heard, that could not be further from the
truth.

Sending out press releases is not the first step in obtaining meaningful media coverage of your product, service or business.

It's not that there's never a place for them. There is. Every once in a while. If you have
a huge announcement to make. Or an event you want to get a listing for.

So, why are not press releases the publicace panacea you might have thought they were?

First, reporters and editors are flooded with press releases. Some of them receive hundreds of press releases every day, most of which are self-serving and completely un-newsworthy.

For media, press releases have become the equivalent of junk mail. They just do not have the
time to sift through all of the press releases that they receive every day. So, what do they do? They
ignore them or hit the delete button without even bothering to read the content.

Second, most newsrooms have cut their bills way back. As a result they are extremely short
staffed, and what staff they do have is strictly underpaid and overworked.

That's good news for PR people and others who knows how to help these individuals, because it
means they are looking for ways to make their lives easier, and that they are open to solid story leads. But it also means that, once again, they do not have time to sift through a bunch of press releases that flood their in-boxes on a daily basis. They are doing the jobs of two – and sometimes three – people, and they are extremely stressed out. They want ideas that will make their lives easier, not junk mail that takes up a lot of their time and offers them little or no substance.

Now that we understand a bit more about just why press releases are not the way to entice
the media to cover your product, service, or business, let's talk about some strategies that
will interest them. If you follow these ideas you will be sure to win friends in the media and
garner positive coverage for yourself in the process. Here they are:

1. Offer yourself as an expert source to reporters covering your industry.

Reporters are always looking for experts that they can contact for quotes in articles. Offering yourself as
an expert source on your industry is a great way to form a relationship with reporters, show them that
you are responsive and knowledgeable, and get yourself media coverage. Being quoted as an expert
source will go a long way toward establishing you as an expert in your industry, a leader in your field, and ahead of your competition in knowledge and expertise. It's also a great way to get to know
reporters and to show them that you are available to help them when they need it. Once you establish
this type of positive rapport, it might even open the door to your suggesting other story ideas to these
same reporters – ideas that, of course, highlight your company and result in even more in-depth
coverage.

How do you offer yourself as an expert source? All you have to do is read your local papers
(or trade publications covering your industry, or even national publications) and find out who is writing
about your industry.

Next, write up a short bio on yourself, highlighting your experience in your industry, your
areas of expertise, and issues you are available to comment on.

Then, e-mail or mail this information to the reporters with a short letter introducing yourself,
saying that you have noticed that they often cover your industry, and offering yourself as an expert
source.

You might even follow up with a telephone call a few days after you send this e-mail. But be sure
that you never begin a conversation with, "I just wanted to make sure you received my e-mail …."
There is no surer way to make a reporter groan.

Instead, tell them that you have noticed that they often write about your industry, and that you
would like to help them by being a readily available expert source that they can contact for
commentary. Let them know that you have sent them a bio on yourself and offer to re-send it in case
they never received it (this will get them off the hook in case they can not find it or accidently deleted
it).

Once you offer yourself as an expert source, be sure …

Marketing Your Book Offline

Marketing Your Book Offline

Most authors today recognize the benefits of using social media to raise their profile and promote their books. In fact readers expect you to have a Facebook fan page, tweet regularly, email newsletters, blog, guest blog, have a webpage and, oh yes, write more books.

Whilst having social media presence is important do not forget the benefits of getting out there and meeting potential readers in person. There are huge opportunities to do this if you are prepared to do a bit of ground work and market your event.

Here are some ideas to get you started:

Run a workshop at your local library – this could be a reading or you might suggest some other type of event related to the content of your book, for example if you book is set in Victorian times you might give a presentation about an aspect of Victorian life. You could choose to do something practical, sometimes making a Victorian styled hat; this will engage potential readers and raise awareness of you and your books.

Run a workshop at the local school – if you have written a children's book then consider offering to run an activity at a school. Perhaps the children could act out a scene from your book, or maybe you could run a session on writing a short story. You could even collate the stories and self-publish them for the children, or their parents, to purchase.

Do a book signing at your local bookshop – as a local author your bookshop will only be too happy to accommodate you. Do some marketing to ensure the event is a success; also consider offering " something extra " to those who come along and buy a book.

Be interviewed on local radio – local celebrities who are happy to talk about their work, their book and their interests appeal to local listeners.

Be a guest speaker for a local group – if you can talk with enthusiasm about a subject related to your book – sometimes the subject itself, the location, or some character trait then there will be many groups happy to have you as a speaker. You may even get paid! In any case you can take along copies of your book to sell.

Now you will have noticed that these ideas are local (to you), that's because the very fact you are a local writer makes you interesting. However, run a great event and your new fans will recommend you to other groups, bookshops and schools outside of your local area. Before you know it you will be in demand and, if you are in demand, your book will be in demand.

Get out there, meet your readers, and sell more books.



Source by Adam R Jackson

What Drives the Internet Marketing Industry?

What Drives the Internet Marketing Industry?

There are really few limits to what can be sold on the World Wide Web. Anything, from digital products to tangible goods to services promised, can be sold online.

But how to sell them? And how do you convince people to buy from you?

That, of course, is the key question.

While there are many techniques and tactics to selling your products to the global market that is the Internet, there is one thing all these methods have in common, …

… the sales page.

You can learn, and use, traffic generating strategies that generate thousands visitors each day, but what will those visitors do when they get there?

Will they do what you want them to do?

You direct them to a sales (or squeeze) page for the products and services you're offering. This page has but one purpose, to persuade your visitors to do what you want them to do; whatever that is to buy from you, to give you their e-mail address, to call you on the telephone or whatever else you want them to do.

On the Internet, discounting the use of video and audio, you only have what is on the screen to convince someone to do what you want them to do.

In "real life" you can personally answer questions and objections and you can establish a rapport with your prospects and customer, but online you are restricted to the screen and primarily the written word, to convince your prospect.

Most experts agree that Internet Marketing is a sales-page driven industry. The success of a product depends on the quality of the sales page

A bad, or even average, sales page can mean the death of a good product, but a great sales page can make even an average product a big success.

Therefore, successful online marketing is basically excellent persuasion skills using sales copy; the art of writing persuasive marketing materials is called copywriting and the people who do it are called copywriters.

Copywriting, particularly persuasive copywriting, is one of the primary skills that an entrepreneur should master if they want to be successful in their online business.

Alternately, many successful Internet Marketers leave this in the hands of professionals. There are thousands of copywriters who are providing their services on the Internet.

They have studied and trained and honed their craft and many of these online copywriters can produce high quality copywriting for you; just make sure they are marketing copywriters and that you get samples of their work and documented results of their successes.

The downside to using a professional is that the really good ones charge thousands of dollars for their services.

While that is a reasonable amount given the complexities of great copywriting and the value it can provide, it still may lie beyond the reach of the average entrepreneur's budget.

Most online entrepreneurs will have to create many sales pages during their online business lives.

Every product will need a sales page.

Every affiliate offer promoted should have a special sales page.

Every mailing list will need a squeeze (or e-mail address capture) page to convince people to leave their contact details.

Every joint venture (JV) promotion will need a sales page.

As I said, Internet Marketing is a sales page-driven industry.

Because of this, every Internet Marketer should learn the basics of effective copywriting.



Source by David Husnian

Direct Marketing VS Word of Mouth

Direct Marketing VS Word of Mouth

Which is a better way to do marketing? Using direct-mail advertising or concentrating on word-of-mouth advertising to spread the word? Well, for word-of-mouth advertising to truly work you must first have customers who are completely satisfied with the product or service and believe they were given excellent customer service in the process of their purchasing. Then those happy customers will go tell other people about your great business and service creating the word-of-mouth advertising.

With direct-mail marketing advertising you concentrate on those customers who have not heard about your services or products yet. You send them something in the mail enticing them and propelling them to come in to your store and make a purchase.

You can see before see that you need to do first things first. First you need to get customers in the door using direct-mail advertising and then you need to treat them very well so they come back and they go home and tell all their friends. Once you get the ball rolling you can cut back on your direct marketing a little bit and enjoy the word-of-mouth advertising provided you continue to give excellent service.

When entrepreneurs ask what is more important word-of-mouth advertising or direct marketing the answer is typically; Both. First you must get the customers and then you must treat them well if you expect to get word-of-mouth advertising going for you. Please consider all this in 2006.



Source by Lance Winslow