Author: parwitayasa

What is the Most Powerful Colon Cleanser in the Market?

What is the Most Powerful Colon Cleanser in the Market?

If you are looking for the most powerful colon cleanser available in the market, then you might be fooled into looking for the ones which contain chemicals in them. This is because these products have chemicals which can produce a very powerful elimination of waste. However, this will not be a pleasant experience.

For this reason, it is a good idea to choose those which contain natural ingredients instead. It is possible to be both natural and effective.

Don’t confuse powerful with ‘fast elimination’ or ‘severe cramping’. Truthfully, a very effective cleanser will work consistently over time to do a deep, deep cleanse. This process can take up to 1 month to happen properly, but at the end of the month, you have a completely refreshed digestive system which functions more effectively and keeps your body running at its peak.

Cleansers will flush out all of the harmful toxins and waste material which have built up inside your colon. This is because if you leave your colon unattended, you will have a lot of health problems which are all caused by the dirt in your colon. With this in mind, you will need the most powerful colon cleanser to do the job for you.

If you have never had a cleanse done before, you have to know what you should expect. Since cleansing gets rid of the harmful toxins and waste material, it is a must that you should stay indoors while you are having the cleanse. This is because a cleanse will have you going to the comfort room several times. You will have a regular bowel movement experience because of colon cleansing.

Aside from that, colon cleansing can also lead to weight loss. If you are looking for the most powerful colon cleanser, you might be able to lose several pounds in the process. Cleansing can also make your skin more clear and smooth.

All this is possible with a natural 30-day cleansing product. In fact, it’s not only possible, it’s common and it will result in a healthier body with none of the potential side effects of a chemical cleansing product. Find out more about the most powerful colon cleanser today by visiting my website.



Source by Sophie M. Allan

Which Koi Food Brand Is The Best Choice For Your Fish?

Which Koi Food Brand Is The Best Choice For Your Fish?

A comparative study with candid insights regarding the differences between some of the most popular Koi food brands commercially available to Koi keepers within the USA.

One of the questions we receive most often from Koi keepers is “which Koi food is the best?” At first glance, the answer to this question is a very simple one. It depends. But the real answer to this question involves asking a very different question of the pond owner. What are your goals? There are as many different types of people involved in the Koi keeping hobby as there are varieties and quality levels when it comes to Koi fish themselves.

Many pond owners simply want to come home from a hard day’s work to watch a few inexpensive “pretty fish” swimming in their humble backyard water gardens, perhaps with a few water lilies or floating plants. While some hobbyists dedicate a great deal of their time and money to raising championship quality nishikigoi, the Japanese term for Koi fish, to compete in Koi shows throughout the USA and abroad, showing Koi is not for everyone. And determining which Koi food is the right choice for you and your Koi requires you to first decide what type of hobbyist you hope to become.

Many water gardeners decide to add a few inexpensive fish to their ponds after seeing them on sale at Wal-Mart or at their local pet shop. There is nothing inherently wrong with purchasing Koi fish from these sources, but Koi originating from these outlets are largely viewed as “culls” by true Koi aficionados. The term “cull” refers to lower quality Koi fish which are generally disposed of or sold cheaply by Koi breeders to provide maximum tank space for Koi of higher quality which typically command significantly higher prices from collectors once grown on for a year or two.

Just as a human being could technically survive by eating nothing but cheeseburgers and fast food, a Koi fish can also technically survive by eating a lower quality Koi fish food. In fact, Koi are scavengers in the wild and can survive just fine by eating algae and other waste found naturally in your pond or water garden. But there is a difference between surviving and flourishing, and when it comes to Koi fish, the quality of food being used is major factor to overall fish health, maximum growth, and color conformation.

There are well over 100 commercially available brands of Koi food available in the USA alone, with hundreds more available abroad. With so many choices available, many Koi keepers begin to question themselves whether there is actually a difference when it comes to commercial food types on the market. Specifically, Koi keepers may wonder whether a “premium” brand is really worth the premium price, or whether a more economical food offering may provide similar results at a far lower price point.

There is most definitely a difference when it comes to quality. Top Koi breeders will only feed their top fish a quality food they believe will yield the best results. During our research and ongoing communications with literally dozens of top minds in the Koi community, we have found only one established Koi importer who genuinely believes all fish food brands are the same. To put it mildly, this un-named Koi dealer is largely viewed as “ill-informed” by mostly everyone in the pond and water garden industry.

Anyone who has ever owned a dog knows there is a difference between the premium dog food sold at their specialty pet store and the cheap supermarket brand. Marketing aside, there is a quality difference between dog foods. And this same reality applies to Koi foods as well. So again, it comes down to the same question previously asked: What are your goals as a Koi keeper? Knowing your goals is the key to choosing the best Koi food for your specific situation.

With so many Koi food brands on the market today, to help make sense of the seemingly endless sea of choices we generally classify Koi foods into one of three categories. The top tier of Koi foods we classify as premium quality fish foods. These top-tiered foods include only the best quality ingredients and are commonly used by hobbyists who raise show quality Koi fish. The second tier includes Koi foods we would consider to be quality Koi foods. These Koi food offerings are definitely a notch below premium foods in terms of ingredients used, but also tend to be offered at more economical price.

The third and final tier is what we commonly refer to as Koi staple foods. Don’t let the fact these we classify these foods at the bottom fool you. Staple Koi foods are not of inherently lower quality than some fish foods classified …

How to Write a Damage Controlling Press Release

How to Write a Damage Controlling Press Release

The public relations department is wholly responsible for establishing and maintaining the company’s reputation and ensuring that they swiftly and tactfully deal with crisis situations if or when they occur.

Whether the crisis is completely unexpected and happens out of the blue, or whether it’s a crisis that the company knew about beforehand but were hoping would never come to light, it’s about what the company’s PR department writes in its damage control press release which will ultimately decide the fate of the company’s future with its customers.

The press release is the main tool in any PR department’s damage control management kit that can be used for the sole purpose of completely turning a company’s hellish scenario on its head. This is all well and good for big companies that have the money to afford a good PR department, but what about smaller companies? Some may employ the help of a PR company on a consultation basis, but if that is also an unaffordable option then they may have to write one themselves.

So, how do companies write an effective damage control press release? Here are some guidelines on what it should include.

1 – State the facts and speak the truth

The press release needs to provide the public and press with the key facts about the crisis, in response to what may already exist in the press or is about to be released. Denials and fabrications of the truth should be avoided at all costs as this could have serious implications. Be careful if there is the possibility of a potential lawsuit as a result of the crisis, or even just because this could irrevocably damage the company’s reputation if the truth comes to light at a later date.

2 – Take responsibility

Whatever the situation, if the company is responsible for what happened then it is essential that they take responsibility for their actions. Even if the crisis is a result of the actions of one individual employee, the company should still shoulder the responsibility so that the public does not think that the company is simply scapegoating or shrugging off the problem in order to keep the brand image squeaky clean.

Not shouldering the responsibility is more likely going to weaken the public’s opinion of the company further.

3 – Express concern and take action

The type of language used is of extreme importance. The company needs to express empathy and concern at just the right level so that their customers, the public, and the press understand that the company is apologetic and concerned about their customers rather than just about the negative impact the crisis is having on their business.

The company needs to explain what appropriate action they are taking in order to bring the crisis to a satisfactory conclusion. If the crisis is one that has resulted in health and safety concerns or has an environmental impact, then the public needs to be reassured of their immediate and future safety. Depending on the nature of the crisis, the company should also mention any compensatory measures that they are taking or have in place.

At the end of the damage controlling press release, the company should include positive details about their business in order to remind their loyal customers why they choose to do business with them. The company should also include details about what they have learned from this bad experience and the future proofing steps they are taking or have already put in place to ensure a crisis of that nature never happens again.



Source by Gerard Mohamed

Tricks Of The Trade – 14 Newspaper Advertising Tips From America’s Busiest Ad Copywriter!

Tricks Of The Trade – 14 Newspaper Advertising Tips From America’s Busiest Ad Copywriter!

I get a ton of emails asking me about newspaper advertising. First and foremost, most people ask me if the growth and popularity of the Internet and other forms of “new” media have made newspapers obsolete as an effective advertising medium. To that I say, no way! Newspapers are alive and well, and as powerful as ever! If they weren’t, advertisers (of all shapes and sizes) wouldn’t continue to throw billions of dollars at them! Newspapers – local and national – will always be there. They’re not going anywhere, no matter how big the Internet gets or how many forms of “new media” are introduced. They’ve stood the test of time – through radio, TV and the Internet — and they’ll always be a great place to advertise, provided your target market is within the newspaper’s demographic. Next, people are always asking me for advice on newspaper advertising. They want to know the best newspapers to advertise in, the best times to advertise, the best size ads to use, what colors work best, what to say, how to say it, etc. For those people, I’ve put together this list of my 14 best newspaper advertising “secrets.” Of course, these aren’t really “secrets” – this advice has been around for years. Unlike the Internet and other forms of “new media” which seem to change every day (creating a constant need for bigger and better marketing strategies), newspaper advertising hasn’t changed much in the past 25 years, meaning the tips and techniques that follow have proven themselves to work over and over again. Time-tested and proven – the best kind of advice!

Tip #1: Consistency is key in newspaper advertising. Whether you’re interested in community, local or national newspaper advertising, always think in terms of using it consistently no less than once a week.

Tip #2: Certain days work better than others for certain types of advertising. Generally, the best day to run a newspaper ad is Sunday. That’s when most people spend the most time reading the paper. Let’s take a look at the other days:

  • Monday is good if your audience is primarily men all weekend sports are usually summarized on Monday.
  • Tuesday and Sunday are great days for classified ads, especially financial or business related classified ads.
  • Wednesday and Thursday are good days if those are the food or health days in your paper, and yours is a food or health related offering.
  • Friday is a good day if your business picks up on the weekends restaurants, bars, nightclubs, some retailers, concert venues, farmer’s markets.
  • Saturday is good because fewer advertisers use the Saturday edition, thinking it’s a bad day for readership. This means less competition for your prospects attention and money

Tip #3: Positioning your ad. To gain maximum exposure, request that your ad run in the main news section of the paper, as far forward as possible. Traditionally, you were told to always ask for a right-hand page, but recent studies have shown it doesn’t really make a difference. Half the people read the newspaper front to back, the other half, back to front. You should, however, request that your ad be positioned above the fold.

Tip #4: Dominating a page, without paying for it. To dominate a page in the newspaper, which is usually 8 columns wide by twenty-two inches high, design an ad that is five columns wide and twelve or more inches high. This is proven to have the same affect as a full-page ad, at a much lower cost.

Tip #5: Use color. You should also inquire about adding one color. The use of just one color, any color, can dramatically increase your “net exposure” (that’s what I call the number of people who actually read your ad) and nearly double your response rate.

Tip #6: Whatever you do, don t let the newspaper people design your ad for you. Have your ad professionally designed, otherwise it will look like every other ad in the paper. (I once worked in a newspaper ad department, believe me, I know!) Be sure the designer has experience in newspaper ads, too. You want your ad to reproduce properly, which means it may need a certain line-screen. Also, stay away from reverse-type white type against a black background. Keep your type clear; your headline bold.

Tip #7: Make your ad newsworthy. People read newspapers to get the news, so try to make your ad as newsworthy as possible. If your ad is small, give it a distinctive border so it creates a visual identity for your ads.

Tip #8: You’re paying for that space – use it! Be sure to give your prospects enough information to buy what you’re selling. And don’t fall into the trap of revering white space because it looks good. You’re …

History of Print Advertising

History of Print Advertising

Advertisements can be found in several forms and in several places. One of such form is print advertising. Ads in this encompass those which are in print on some kind of paper that is handled by potential audience. Offers that are sent via mail or posted in newsletters are well explained in history of print advertising. Let us go through this article to know more about the history of print advertising.

Print media indeed is the oldest kind of advertising which has a long-long history. This advertising strategy started way back in 1468 during the days of William Caxton when he promoted a book that had his 1st printed advertisement.

After which in 1704, Joseph Campbell moved on to include ads in Boston Newsletter. This in fact was a great idea since people started becoming well informed regarding certain people and products. In 1833 period, Benjamin Day got his ‘New York Sun’ book printed which was a combination of advertising vehicle and news. After this, the ‘Edward Book of Ladies Home Journal’ created a magazine ad code during 1910. Since this period, print advertising started evolving with more attention seeking designs and glamour’s. Advertising considered in general has had several significant events in the past but the history of print advertising has surpassed it.

Print ads stand effective only if people view them. When people look through several publications, they get a tendency to receive new details and become more observant about the things that interest them.

This form of advertising aims to attract more and more people towards their services and products, as and when they read or scan publications. Such ads are commonly seen in magazines, newsletters and newspapers. This type of advertising requires lots of planning which is done often by a group of individuals.

Some people get employed in this field to create best ideologies to drag the attention for inspiring more and more people to shell out money.

When we glance through the history of print media advertising, we get these concepts:

A group of individuals are required for creating ideas which further develops into a concept.

Several others are involved in placing these concepts appropriately, since this factor earns them more cash.

Finally, print media advertising becomes a major part of earning revenue for any publication. Mailers are also a kind of print-advertising which range from postcards to note sized white-paper. So, now you would have understood the history of print advertising.



Source by Owais Siddiqui Jr

Digital Marketing Lessons For The Speedy Growth Of Start Ups

Digital Marketing Lessons For The Speedy Growth Of Start Ups

Having good marketing and product skills is necessary for the ceaseless growth of a startup. Undoubtedly, going to the fail, middle, and success are three usual phrases of life where you get pretty important lessons on how things work to avoid the failures. Keep an eye to such lessons and apply them to get the integrated result so you will be sharing your personal story with the whole world. Bad marketing has the worst impact on your customers so it is necessary to have two most significant traits i.e. good products or intelligent services and great marketing skills.

Digital Marketing Skills To Give Great Boost To Your Start up:-

  • Think Twice Before Choosing The Marketing Medium: There are different types of mediums through which you can make your brand bigger. The growing examples of such mediums fascinate the most people and let them post ads for their business for the benefits. Choosing a platform wisely is actually important as it lets you determine whether the engaging opportunities will going to help you in the future or not.
  • Choose Target Audience: To optimize your leads, choosing a platform that serves you with the target audience is much more important than just choosing the platform that has a number of visitors. Serving the ads after the basic filtering is waste as simply liking the ad posts or seeing them is not the actual agenda of posting the ads. Instead, choose a platform that leads your way to the target audience so you get better business and not just likes.
  • Content Quality Matters: The images and the content matter of an ad is the prime thing that entertains the visitor and fascinate the person to check into the leads. Instead of stuffing the site with the rubbish and using the keywords dramatically, try to draft some engaging and call to action phrases as to make your content appealing. Furthermore, use keywords that go with the organic way so they will not feel like stuffed forcefully.
  • Discover All About The Customer’s Need: Understanding the customer’s need to optimize your sales and boost up your company’s identity is essential so that you can adapt with the changes into your products accordingly. Serving as per the user’s end has a paramount significance to get the better results.
  • User Experience And Feedback: User experience is all about the interface of the website and the responsiveness of the pages. The feedback about the products and services the customers have used also boost up the confidence level. Sharing the valuable feedback in the section helps to maintain the stability in the relations and also engage some more customers.



Source by Gunjan Singh

Some Observations of Successful Coffee Shops

Some Observations of Successful Coffee Shops

When you are planning to set up your own coffee shop or a café, do have a look at the feng shui of the other coffer shops in your area.

It has been your ambition to own a coffee shop. You know that the earnings from this business can be good but there is stiff competition from the established players. How have the successful brands done it?

You could do the basic research

  • Look at the existing coffee shops or café or bars.
  • What type of coffee do they use.
  • What other products do they serve – cooked or freshly prepared?
  • What is their unique proposition?
  • How the business is operated – staffing levels.
  • The marketing and publicity.
  • The physical areas where the other outlets do good business.

Have you looked at the finer details of the locations (feng shui) of the most successful brand of coffee shops? Like Starbucks?

Many of their stores are located near cross roads or inter-sections. These coffee shops do not have doors flushed with the front wall. They are at all sorts of different angles. In fact, they have highlighted this in their publicity.

Also, look at where the cash till is placed relative to the main door. Also look at how the quiet areas for the customers are and also the areas where the busy areas area.

There is a reason why they are in that position. This is about internal design and you could call this feng shui. There must be a reason why the Starbucks coffee shops do so well.

Secondly, if you look at the intersections or cross roads in any city, you will find that there are more successful coffee shop (including café or bars) than the straight road with no junctions.

(c) Copyright – Dr Michael Oon. All Rights Reserved Worldwide.



Source by Dr Michael Oon

The Mobile Game Trend

The Mobile Game Trend

Recently, mobile gaming has been gaining a rather large share in terms of revenue. Gaming consoles/platforms and online gaming giants have dominated the game industry for the last decades, but with the enormous mobile gaming insurgents, change is definitely coming and change is welcome especially for avid gamers and enthusiasts.

Mobile games revenue forecast is predicted to increase up to $45 billion by 2018. Asia has been the leader in the industry since 2013, and is predicted to dominate the industry by up to 50% total revenue. Industry Analyst Vincent van Deelen stated, “This is simply not the case. We are also emphasizing that the recent results of individual high profile companies such as Rovio, King, DeNA and GREE are not necessarily indicative of the state of the mobile market as a whole. It is not in our interest to inflate market figures, but the hard facts have forced us to adjust our estimates upward. We have maintained our year-on-year growth rates toward 2017, ultimately leading to a $40Bn+ market share.”

In this regard, mobile game players have successfully gained large share in the market like most gaming console and online gaming companies. Indeed, this is good news for game development companies and their shareholders to put more focus and emphasis on this growing trend. Android games are also expected to be predictably higher in the coming years. Though, it is still a proven fact that iOS rakes in more revenue than Google Play despite the latter having massive download for freemium model type of games. But in a global perspective, Chinese app stores and android game downloads and revenue far exceeded iOS last 2014. North America, Europe and other Asian countries, such as Japan and South Korea have also ventured in the global trend. Reports show that mobile games now account for nearly 40% of the country’s total digital games revenue. With increased competition, smaller companies are also getting creative with the introduction of e-sports, multi-screen gaming and HTML5 mobile gaming, and the final trend is the rising popularity of downloading Android games for TV-based gaming. The top 7 companies  in the mobile gaming industry compete for the release of quality games to dominate further and not to get left behind in the scene. These are some of the most downloaded game apps:

1. aa

2. Agar.io

3. Angry Birds

4. Angry Birds Rio

5. Angry Birds Seasons

6. Angry Birds Space

7. Angry Birds Star Wars

8. Angry Birds Star Wars 2

9. Angry Birds Go!

10. Angry Birds 2

11. Ant Smasher: Best Free Game

12. Archery Master 3D

13. Asphalt 8: Airborne

14. Bad Piggies

15. Bad Piggies HD

16. Banana Kong

17. Basketball Stars

18. Blossom Blast Saga

19. Boom Beach

20. Brave Frontier

21. Bubble Witch Saga

22. Bubble Witch 2 Saga

23. Candy Crush Saga

24. Candy Crush Soda Saga

25. Cars: Fast as Lightning

26. Castle Clash: Age of Legends

27. Clash of Clans

28. Clash of Kings

29. Clash Royale

30. Color Switch

31. Criminal Case

32. Crossy Road

33. CSR Racing

34. Deer Hunter

35. Despicable Me

36. Diamond Dash

37. Diamond Digger Saga

38. Don’t Tap The White Tile

39. Dragon City

40. Drag Racing Classic

41. Dream League

42. Dumb Ways to Die

43. Dumb Ways to Die 2: The Games

44. Extreme Car Driving Simulator

45. Fast Racing 3D

46. Frozen Freefall

47. Geometry Dash

48. Geometry Dash Lite

49. Farm Heroes Saga

50. FIFA 15 Ultimate

51. Flow Free

52. Fruit Ninja Free

53. Glow Hockey

54. Hay Day

55. Hearthstone Heroes of Warcraft

56. Hill Climb Racing

57. Hungry Shark

58. Jetpack Joyride

59. Jewels Saga

60. Magic Rush: Heroes

61. Minecraft: Pocket Edition

62. MORTAL KOMBAT X

63. My Talking Angela

64. My Talking Tom

65. Pou

66. 8 Ball Pool

67. Pet Rescue Saga

68. Piano Tiles 2 (Don’t Tap…2)

69. Plants vs. Zombies

70. Plants vs. Zombies 2

71. Real Racing 3

72. Score! Hero

73. Shadow Fight 2

74. SimCity BuildIt

75. Skater Boy

76. Slither.io

77. Smash Hit

78. Smurfs’ Village

79. Solitaire

80. Sonic Dash

81. Spider-man Unlimited

82. Stack

83. Star Girl

84. Star Wars: Galaxy of Heroes

85. Subway Surfers

86. Summoners War

87. Talking Tom Bubble Shooter

88. Temple Run

89. Temple Run 2

90. Texas Holdem Poker Deluxe

91. The Simpsons: Tapped Out

92. Throne Rush

93. Traffic Racer

94. Traffic Rider

95. Trivia Crack

96. Vector

97. Zombie Tsunami

98. Z War

99. 2048

100. 2048 Number

This is a clear indicator that mobile gaming market share is expected to grow in the coming years.



Source by Jules Elgincolin

Choose Book Titles Based on Metaphors to Sell More Books and Find More Readers

Choose Book Titles Based on Metaphors to Sell More Books and Find More Readers

Book titles that find more readers and sell more books are often based on metaphors. Adding metaphors to your book titles helps the title immediately communicate the essence of your book.

Because of the power of metaphor-based titles, they often form the basis of publishing empires. In these cases, the original title becomes the basis of an entire series of books, as we’ll see below. These can grow to become world-wide brands, catapulting the authors to success with dozens–even hundreds–of different titles based on the same metaphor.

Advantages of Metaphors

  • Immediate recognition. A metaphor communicates at a glance. A well-chosen metaphor needs no explanation. It’s message immediately hits home.
  • Storytelling power. Metaphors tap into the power of stories to engage readers on an emotional, as opposed to a “factual” basis. They engage your readers’ hearts as well as their brains. They strike chords within your readers.
  • Multiple levels. A single metaphor can communicate numerous attributes and emotions. When your title includes an appropriate metaphor, your title taps into numerous nuances and details associated with the metaphor.
  • Comfort and familiarity. Titles with metaphors immediately establish a comfort and familiarity. They’re also easier to remember and–hence–easier to recommend to co-workers and friends.

Types of metaphor titles

There are as many different types of metaphors as there are emotions and different ways to describe multiple aspects of a topic. Here are a few of the different types of metaphors that have become the basis of successful book titles:

  • Comfort. At some points in our lives, we all need to be comforted. We may have lost our jobs, our spouses, our friends, or our pets. We need to connect with others who may have experienced the same loss, or are currently experiencing the same loss. Sometimes our need for comfort can be very narrowly defined, such as “wives with husbands overseas in the military,”
  • Philosophy, attitude, and resources. Metaphor-based titles can also instantly paint a picture of the challenges and resources of our intended readers. At a glance, an appropriate metaphor can target selected types of readers in a way that immediately resonates with them.
  • Complexity. A metaphor-based title can identify a book’s intended market as well as describe both the approach, and the the level of information contained in the book. Without using “obvious” words like “beginner” or “newcomer,” a metaphor can communicate that the book is intended for entry-level readers.
  • Style. Finally, the particular metaphor chosen can not target the intended reader, but can communicate that the author speaks the reader’s language, and really understands where the reader is coming from.

A series based on a comfort metaphor

One of the most successful book series in the world is Jack Canfield and Mark Victor Hansen’s Chicken Soup series. The first title in the series, Chicken Soup for the Soul, was published on June 28, 1993.

The authors already had the materials in hand–101 story submissions, but they lacked a title. They each agreed to meditate on the topic for one hour. During one of his meditation sessions, Jack Canfield remembered his grandmother telling him that “chicken soup can cure anything!” Since the original title was designed to inspire the soul, not the body, the obvious title was Chicken Soup for the Soul.

By December, the book was a strong seller. By September of 1994, Chicken Soup for the Soul was on every bestseller list in the United States and Canada.

Today, there are over 200 titles in the series, and over 112 million copies have been sold. The title has been translated into more than 40 languages.

More important, according to Harris Polls, 88.7 percent of the public not only recognizes the Chicken Soup for the Soul brand, but knows what it is.

It’s impossible to conceive of success on this order if the original Chicken Soup for the Soul title had been replaced with “conventional” title like:

  • How to Cheer Yourself Up
  • 101 Inspirational Stories
  • How Others Have Overcome Obstacles

The power of the Chicken Soup brand is based on the near universal recognition, and accompanying emotional response, to feeling sick and needing to be cared for by someone who loves you.

Attitude, Resources, and Philosophy

Jay Conrad Levinson’s Guerrilla Marketing series is the world’s best-selling marketing book series. There are over 40 million Guerrilla Marketing books in print around the world. The series has created a market for Jay’s speaking and consulting on every continent; as this is being written, Jay Conrad Levinson is speaking in Poland, Latvia, and Croatia.

The Guerrilla Marketing brand’s strength is based on the immediate recognition the title provides. Guerrilla Marketing resonates with business owners who lack the unlimited budgets and resources of major corporations. Guerrilla Marketers succeed by making the most of whatever resources they have.

“Guerrilla” communicates the …

Marketing Through Service – How to Get Customer Referrals and Sales Leads in Any Business

Marketing Through Service – How to Get Customer Referrals and Sales Leads in Any Business

“Without customers you have no business, you have absolutely nothing”. The best way to get customers is from referrals and sales leads. A sales lead or prospect is a business opportunity to gain a customer and make a sale. The best sales leads are from referrals. The best referrals in the world are word of mouth recommendations from friends and associates. Other referrals come in the form of personal endorsements from well known people. These well known recognizable people are often in the movie and sports industries.

“Example isn’t another way to teach, it’s the only way to teach”… Albert Einstein.

Let’s look at the customer loyalty programs that can produce word of mouth referrals. There are many successful programs presently being used. Here are some examples.

Customer appreciation programs:

• Some coffee shops offer a free cup of coffee after a certain number of cups have been purchased. The customer is issued a card that is stamped every time a coffee is purchased. This is an easy way for the customer to keep track of purchases, and is an incentive for them to keep coming back. The customer is very likely to tell their friends. With regular customers come other perks, such as a free donut or other discounted food item.

• Most restaurants have daily specials on their food and beverage menus, but some give out coupons that offer a discount on their next meal. Often restaurants will do some direct advertising in the form of flyers with discount coupons to attract new customers. It is the quality of the food and service that will keep their customers coming back and referring them to others.

• Some large grocery stores offer a customer appreciation day. On a certain day each month, the customer will receive a 10% off all purchases (usually with a minimum purchase of $35.00). Other shops have senior day discounts, often one day per week (usually the slowest day, Tuesday) and the discount is 5% off everything with no minimum purchase.

• Other stores often have scratch cards where the customer scratches off an immediate discount ranging anywhere fro 5 – 75% off all purchases. While some will offer, buy one item and get the next one at 25% off.

• Most of the major gas stations offer loyalty programs offering points that can be redeemed for free gas or other items the station sells.

• Financial and retail stores usually offer points that can be redeemed for just about anything from travelers cheques, air travel, hotel accommodation and or a catalog of items.

• Service industries often outsource to marketing companies to acquire leads. Have you ever been phoned by a carpet cleaning company offering you a special deal?

It seems today, that most customers collect points, coupons, and other incentives, as a normal or expected way of doing business. Marketing through service is always the best way to get referrals and sales leads.

The hospitality industry is huge and extremely competitive and will come up with many innovative and creative ways of getting customers from sales leads, advertising and referrals. Most companies have affiliate programs and can put together vacation packages that include everything. Including transportation to and from residence to departure terminal (train, bus, ship or airport) carrier, destination hotel (all inclusive, food, drinks, and entertainment) all taxes, gratuities, transfers for one payment on a credit card. Each component of the package is important to the overall success, as everyone who goes on vacation will tell their friends all about it. For example, if the local taxi rides to or from your residence was enjoyable, you would more than likely use that service again and also recommend them to others. The same is true for all of the other components.

Every facet of the vacation/tourism business offers incentives to their customers. However it is the service they receive from the vendor that will determine whether your company gets any referrals or bad press.

Other business, besides advertising for customers, can purchase sales leads from marketing companies. Marketing companies often use telemarketing centers and direct mail and door to door campaigns to acquire these sales leads. Companies that outsource this function to professionals often get the best results.

As you can see, there are many programs being used to attract customers, keep them coming back, spending more and “Referring” your business to others. Some programs that worked well in the past, but are now forgotten, should be revived. At the end of the day if you want referrals, make sure your customers are completely satisfied. “Offer them great service, and make what you want to sell easy for them to buy”.



Source by Peter E Smith

Online Marketing Surveys – Measuring the 4 P’s

Online Marketing Surveys – Measuring the 4 P’s

Online surveys are giving marketing professionals dynamic tools to help measure, analyze, and grow their business. The latest Internet survey software provides valuable insights into how customers make decisions. It helps businesses make smarter choices about the four “P’s” that determine success in the marketplace: product, price, placement, and promotion.

New Product Surveys: Design, Test, Design

Savvy business owners know that marketing should begin long before their products hit the stores. Marketing should begin with the product itself, and with an in-depth understanding customer’s needs and preferences.

Powerful new questionnaire software gives businesses a revealing glimpse into the minds of potential customers. Market research surveys can help a business rethink product design, or maybe just fine tune it a bit. In simple terms, these surveys can help a business give people what they want.

New product surveys try to get at the perceived needs of customers. They ask questions like:

  • How much cargo space do you need in your truck?
  • How many watts does your backup power supply need to generate?
  • How often do your drive on icy roads?

Questions like these can help a business decide if its product line meets the needs of potential customers, or if there are gaps in the line that need to be filled. Questionnaire software allows a business to sort responses by age, gender, location, income and many other variables. This enables a business to target products to the needs of specific market segments.

New product surveys also try to determine the benefits that are most important to customers. Take vitamins as an example. Are customers mainly interested in vitamins that will help them feel better or boost their memory or improve their heart health? Questionnaire software uses sophisticated ranking questions to help isolate the benefits that people care about most.

New product surveys also help a business learn what features are important to customers. If customers show little interest in a particular feature, a business may decide to offer it as an option rather than a standard part of its products. On the other hand, if a feature shows up on a survey as being very popular, a business might decide to include it in all of its products, and emphasize it in its marketing campaign.

Conjoint Analysis: Examine the trade-offs that customers make when purchasing a product

Conjoint analysis serves many purposes in market research, but it is especially useful in making decisions about price. Here’s how it works. Suppose a traveler is thinking about booking a hotel room. Two hotels next to each other offer rooms at the same price, but one hotel has an indoor pool and the other does not. If the traveler enjoys swimming, he will probably pick the hotel with the pool, since there is no difference in price.

Our traveler does a little more research and finds that the hotel that does not have a pool offers room service, which sounds wonderfully self-indulgent. Now our traveler has to make a decision. What does he value more, a pool or room service? Suppose our traveler then learns that the hotel with the pool is offering a ten percent discount. Now things are really getting complicated.

Conjoint analysis enables a marketer to examine the trade-offs that customers make in buying a product. It allows a marketer to see which features of a product are most valuable to customers and how much extra they are willing to pay for a particular feature or combination of features. The purpose of conjoint analysis is to determine what combination of variables is most influential in a customer’s decision to buy.

Conjoint analysis also helps a marketer set an optimal price for a product. It allows the marketer to see the point at which price outweighs benefits in the consumer’s mind. Although this type of analysis sounds complicated, internet survey software makes it simple. The most sophisticated systems enable marketers to create online surveys using an intuitive wizard interface. They present the results of the analysis in a variety of formats that help marketing professionals make informed decisions.

Placement and the Purchase Process

Market research surveys can also provide valuable information about how people prefer to shop. Do they typically buy certain types of products online, or do they prefer to visit a store? If they like to shop in person, do they prefer no-frills discount stores or stores that offer advice and greater customer service? Do they buy from catalogs? If they do, do they mail in their orders or use the catalog to shop online?

The purpose of all these questions is to discover how people feel about the purchasing experience. Sometimes two companies might offer virtually identical products, but one company is much more successful because it provides customers the kind of purchasing experience they find comfortable. For example, …

Email Etiquette – Make Your Subject Line Do Its Job

Email Etiquette – Make Your Subject Line Do Its Job

If you work in an office you no doubt use email every day as a primary means of communication. Too often, though, people are frustrated because they do not get replies to their emails. Little do they know their messages are going in the junk file unread!

The deciding factor as to whether your email is opened or deleted is often the subject line. So it's in your own interests to write a subject line that entices the reader to open and read your message.

So what makes an enticing subject line? Two things:

1. It leaves no doubt as to the subject of the email.
2. Readers understand what's in it for them.

A subject line like "Budget figures" is too vague and not at all enticing to the reader. What about the budget figures? Are you sending them for my information? Are you asking me for my figures? Do you want input of any kind from me? Must I do this now?

All these questions lead to confusion in the reader's mind, and a confused mind tends to do nothing.

Here's an alternative subject line to consider: "Your budget figures required for President's report by Friday morning, Maria". Does not change the picture right away? It does, because it meets both criteria. It expresses exactly what the message is about, and why Maria needs to pay attention.

Suppose I send you an email message with the subject line, "Monthly Sales Meeting." The meeting is always held on the last Wednesday of the month, and today is only the second Tuesday. I'm busy, so I'll probably decide to leave this message for now and read it later – and of course that can mean not at all!

But suppose I say instead, "Change of time and date for this month's sales meeting." That sends quite a different message? After all, it's in my interest to show up at the right time for the meeting and I'll want to change the note in my schedule, so I'm going to open the message right away.

It's a good practice to put in your subject line at the end, after you're satisfied with your message. Your important messages will be read and answered, instead of consigned to the trash.



Source by Helen Wilkie

How to Get Rich Online – Start an Online Flea Market Easily

How to Get Rich Online – Start an Online Flea Market Easily

With so many opportunities on getting rich on the internet, it is easy to lose sight of the ones that have proven to be effective. Those are the ones that have a community support group that provides ongoing help to the market they serve. What I am talking about is a flea market on the internet that anyone can set up. If you ever had a garage sale or know anyone who has, why not partner with them to launch one your own. It is easier now than before.

Community Support For Online Flea Market Vendors Is The Key To Success

When was the last time you got involved with an online business opportunity only to find out that there is no support for their members? This is a big problem for a lot of online business owners especially the newbies with practically no internet marketing experience at all when it comes to learning how to get rich online. Setting up the business online by way of a website is only part of the equation. Your customers need to know that you exist. You need traffic to your flea market website. Without it, you are fishing without bait.

The great thing about launching a flea market online is that there are literally tons of vendors from many different niche markets that have gotten together to create a social networking community with its intended purpose to serve their members.

Let’s say you are in the candle business. The flea market community will actually help you get your business in their listings for more exposure. They even provide all the marketing tools that you can use to leverage the power of the internet to get traffic to your website.

What About Marketing Your Business On eBay And Craigslist?

There is nothing wrong with that approach. Let me remind you that competition is really fierce due to the fact that eBay and Craigslist encompasses an increasingly wide range of market niches in so many different categories that is difficult to keep up with. For example, jobs, real estate, businesses, housing, services, and etc. None of these pertain to selling flea market items.

Despite the fact that Craigslist and eBay gets over 4 billion page views a month, you are better off finding a tighter niche market with less competing traffic to serve your market more effectively and efficiently. By having your store listed in a community website that is focused on selling the typical stuff found in local flea markets, you have a better chance of being found because shoppers go there for one purpose only: to buy something from you that they want.

Building Long Lasting Relationships Has Always Been The Proven Formula For Online Flea Market Success

If you have gone to one in your local area, how often do you visit the same booth of the person who sold you some great stuff. That is the beauty of doing business at a flea market. Not exactly a way to get rich compared to online.

Have you ever been to festivals in your area? Street vendors make tons of money selling stuff ranging from used merchandise, products, and food. People who frequent these festivals are in the buying frame of mind. And many vendors have branded themselves successfully by being there every single year for that particular event, capitalizing on the repeat business from former customers.

Now just imagine how powerful this concept alone can be if it is applied to the online world? The strong sense of community is established very easily through forum discussions on a wide range of topics pertaining to stuff sold in flea markets. Vendors participating in these discussions always get a sizable amount of traffic to their website resulting in massive sales of products.



Source by Billy Ying Ching

Which Brand Of Popcorn Pops Most?

Which Brand Of Popcorn Pops Most?

Popcorn is a favorite treat and when Americans eat popcorn they are serious about it. You want to find the best popcorn, right? You want popcorn that will pop up the most so you get the most popcorn to enjoy.

While some people out there enjoy the unpopped kernels, most people want the fluffy popped popcorn. A popcorn brand that fails to pop is basically a waste of time and money.

Read on to find out how to get the most out of your next bag of popcorn by learning how to figure out the popcorn brand that pops the best.

Factors Affecting How Popcorn Pops

Popcorn has a special design that enables it to pop verses other type of corn. There are many things that affect how popcorn pops. In order to really make a good comparison of different brands of popcorn you have to understand what things may affect the popcorn.

Sometimes you will find popcorn from the same brand pops differently if it is from different brands. The fact that the moisture content of the kernel must be at 13% or around for ideal popping may have something to do with that.

Storage or age can reduce the moisture content and cause the corn not to pop. It is important that you choose your popcorn carefully for the test.

A Simple Way to compare Popcorn Brands

To start your test you will need to choose five brand of popcorn. Take 100 kernels from each bag. If you are using microwave popcorn you can simply open the bags and take out the kernels for the test.

Pop the kernels.

Count the amount of unpopped kernels for each brand.

To get the best results here are some tips:

– Get popcorn around the same age – check the dates on the box or container.

– Choose popcorn with similar storage conditions.

– Pop them the same way. Make sure everything you do is exactly the same.

– Use plain, unflavored popcorn.

Drawing your Conclusion

You should be able to see what popcorn left the most unpopped kernels and which left the least. The popcorn with the lesser amount of unpopped kernels is the one that popped the best.

You may want to do two round of popping for each brand so you can get a better comparison. You want to rule out the chance that something you did may have made one brand pop better.

This is not a scientific test because, as mentioned, there are so many things that can affect your test. You have to be as exact as carefully when popping and also carefully when choosing the popcorn.

You may want to repeat the test again and compare your results. This is especially helpful if two brand s seem to be neck and neck.

The bottom line is that you will find most brands pop rather well. Which one pops the best may not be important. After all, it is the taste that counts in the end.



Source by Joseph Then

Branding Vs Advertising Vs Promotions Vs Marketing Vs Public Relations

Branding Vs Advertising Vs Promotions Vs Marketing Vs Public Relations

Many people are confused as to the differences between branding, advertising, promotions, and public relations. For that matter, the actual process of “marketing’ is misunderstood just the same. To give you a basic understanding, marketing is not a one time event or activity, it is a process, a combination of things which blend together. By definition, marketing is the act of mixing product, price, place, and promotion. But first, on to…

Branding.

A great example of branding is Apple. iMac, iPod, iTouch, iPhone, iTunes. Get the point? Apple has created a massive brand strategy using the “i” element. Think of the Ritz-Carlton, LifeTime Family Fitness, Hilton Hotels, and what do you see? First class service, luxurious amenities, excellent service? Now, how about Best Western, 24-Hour Fitness, Motel 6? What kind of “Brand” is each of those? Can you see the contrast? What is your company brand? Are you sure? If you think you’re a high-end facility, do you show it? Would you see the front desk clerk at the Ritz-Carlton wearing a button promoting the frequent guest club? Would you see a front desk clerk at a Motel 6 wearing a $1000 suit? Does everything you do, say, print, write, and provide consistent with your brand message? If not, you may want to consider who your true target audience is, and work at ensuring you continue to provide services that directly relate to them.

Advertising

Advertising is the actual process of displaying your message. Advertising on the radio… Advertising on tv… The one act of making something happen. Tie your Advertising and your Branding together, you have the Marketing Process. If you are just “advertising” without any direction, any goal, any unity, then you’re just a lost puppy wandering aimlessly hoping someone will give you a good home.

Promotions

A promotion is typically a one-time event for a specific purpose or goal. Whereas marketing is ongoing, a promotion can be a one-day, one week, one-month, or even one-hour event. In retail, a “SALE” is typically a promotion. Car dealerships offering Zero percent interest is a limited time promotion. They typically have a specific start and end date, and have a very clear understanding of the R.O.I. (Return on Investment) any particular promotion should achieve to make it a success.

Public Relations

P.R., or Public Relations, typically revolves around un-paid news sources and focuses on your business as it relates to the community. If you see a positive, or hopefully positive, story on the news or an article in the newspaper, this is the type of press a Public Relations firm may help you get. They have strong relationships with the news media and often feed them stories about their clients, in hopes of some free press. You, too, can harness the power of free press and public relations, although it can be difficult at times to get noticed, which is the PR firm’s strongpoint.

Marketing

Marketing is the process that drives all the above elements. It directs the feel, image, and tone of the advertising, promotions and public relations. To each of these elements, there are experts in each of these fields. You can hire a company just to handle your branding, and another to handle your advertising, marketing, and yet another for your public relations. Of course, as a small business owner, you may not always have the budget for such companies. You can learn how to achieve the same results at http://TheMarketingWire.com and get the latest in marketing news, education and resources to help build and grow your business.



Source by Mark Tinge

5 Steps to Online Advertising For Tow Companies

5 Steps to Online Advertising For Tow Companies

One of the biggest challenges for any tower is to know when they have gathered enough information to make a business decision. This is the case with internet advertising too.

It is difficult to figure all this out without dropping everything else your job requires of you and feel like you have a good understanding of what the right approach is to internet advertising for a small towing company. After all it seems very confusing, there are way too many options to choose from (and more popping up every day) and you feel the pressure to do something soon before its too late. And you keep on hearing people tell you the yellow pages are dead and 80% of customers look online first for a local business, alright already!

But take a deep breath. The solution to this problem, just like all of the others we face as towers, is to slowly but deliberately work our way into the issue and get comfortable as we go. I will attempt to show you how to do this and provide help options for you along the way. So whether you choose to manage the entire process yourself or hire a company like mine so you can stay focused on running your business, you will feel better about the decision you are making.

Step 1: Create a Business Profile- Creating a profile for your company is easier than you may think. Just write a few sentences about your company history. Show potential customers that you are reliable and trustworthy. Include a complete list of services offered and thorough descriptions of your service area. This is how searchers will find you. Include photos, links, hours of operation, address and contact information.

Step 2: Claim Your Profiles- Go to local business directory sites like Google Local and post your profile. There is a huge competition going on between search engines, traditional phone directory providers and new companies to be the source for local business listings. And what they all have in common is a desire for you to post your business profile on their site. This gives them the ability to provide the best search results for their users. A list of the add pages can be found on my web site.

Step 3: Start Keyword Search Advertising- This is probably the most confusing part you will have to deal with, but it is also probably the most important and this is why. Most everything you do to promote your tow company online is information your potential customer has to find through a search engine. That is, you put the info up, they go to a search engine like Google and type in what they are looking for, then Google decides if you are a good match for their search. But with Keyword Search advertising, you target the customer directly. You can, for example, have you ad appear every time someone searches “Poughkeepsie, NY Towing.” I recommend starting with a Google AdWords account (you can also work with Yahoo Search Marketing and Bing adCenter which provide the same services for their searchers.) Start small and increase your spend as you gain confidence.

Step 4: Read and React- Perfecting your Keyword Search Advertising plan takes time. Watch each of your ads carefully for performance. Your goal is to have that ad appear before potential customers. If you observe an ad getting many impressions but generating little traffic that is a sign that either the ad copy is not effective or you are not targeting the right traffic. Test the same ad across several keywords and then several ads for the same keywords. When you see spikes in positive results work note the mix that is working and then try to expand. Test similar ads and similar keywords, keep the ones that work and deactivate the ones that don’t work.

Step 5: Develop a Social Media Campaign- The final piece of the puzzle is to start using tools like Facebook, Twitter, LinkedIn, and MySpace for you business. These efforts are free but can be time consuming. They require active participation to generate the type of excitement necessary to do what we want them to do which is increase your company Search Score. This is a number used by search engines to measure to “buzz” about your company. The more buzz they see the more important they feel it is to provide your information to searchers. Search engines figure the more frequent you update information about your company the more likely it is that you will be providing up to date, accurate and relevant info for their searchers. So they equate buzz with value.

Whether you choose to manage this process yourself or to bring in an expert it is important to get started soon. You want to …

Cost Effective Advertising

Cost Effective Advertising

When you are in business you know that cost effective advertising is crucial to the success of your product or service. If no-one recognizes that your products or services are available you won’t make any sales. Economic advertising is the key to raising sales and awareness while maintaining that harsh truth. For top cost effective advertising, you must whom you are targeting for sales and what you are selling.

A product versus something may have different types of marketing strategies. Once you have determined your marketplace you are able to really find economical advertising. Are you currently an online based product seller? Your most cost effective advertising will probably be an email campaign.

Email promotions are available through many internet companies that will send your advertisement in the market to their subscribers (not SPAM) for any very small fee. They can target any demographics which you choose enabling you to reach people your friends with will be interested. This generates a lot of visits to your site and resulting sales. Are you currently a property based supplier? If that’s the case, a printed flyer distribution might be your most economical advertising method. Many of the great for people offering cleaning and repair services.

Prospective customers might not respond immediately in your flyer, nevertheless, they help you to save the flyer when they are doing require the service. In contrast to general ads inside the paper that are often skimmed over, realizing that flyer is in their file once they need your service will generate long-term sales for the company. Cost effective advertising may be accomplished by your company through research. Whenever you take time to see who your marketplace is, you can get the most out of your advertising budget. Economic advertising is about reaching people who have an interestin your service not about reaching everyone.



Source by Michael Harrah

5 Marketing Axioms to Increase Sales and Achieve Sustainable Business Results

5 Marketing Axioms to Increase Sales and Achieve Sustainable Business Results

What comes first marketing or selling? This is the chicken in the egg quandary faced by small business owners, SOHO, sales professionals to even C-Level executives. However, the answer is marketing even though some may resist this simplistic response because marketing is not their strong suit or because the current organizational structure removes the sales department from marketing efforts.

So why is marketing so critical to business and sales success? These 5 Axioms may help answer that question.

Axiom #1

You can have the best product or service, incredible customer loyalty and the greatest ROI, but unless someone sees and more importantly wants to learn more about you, it truly does not matter about your products or services.

By remembering this axiom, you may be less likely to talk about your products or services, prices or even provide a proposal

Axiom #2

Products or services only sell themselves only after these 4 actions have been taken, leading to an established relationship.

  • Attract Attention
  • Incite Interest
  • Develop Desire
  • Include call to Action

People buy from people they know and trust. Until you accomplish these four actions, the likelihood that you have the beginnings of an mutually agreeable relationship has been greatly diminished.

Axiom #3

Business is at least 75% about effective marketing and 25% about actually selling.

Unfortunately, for many the opposite is true with 25% or less time being devoted to effective marketing. Then when the business becomes busy delivering its products or services there is even less time for marketing. When you think you do not need to market because business is good to great, then look to your nearest McDonald’s. Has this business with impressive branding stopped its marketing?

Axiom #4

These four elements must be present to deliver a powerful marketing message.

  1. Powerful Story
  2. Cohesive Message
  3. Emotional Exploitation
  4. Targeted Audience

Your message is the first and most crucial step within the overall sales process. A weak message delivers equally weak results. However, a strong message that fails to emotionally connect with your potential customers (a.k.a. prospects) will also deliver poor results.

Axiom #5

Time invested in improving effective marketing skills has an exponential factor to realizing the goal to increase sales.

When you hone your marketing skills, you will invest less time in selling your products or services and increase your earned sales ratio (close ratio).

When you understand and implement these 5 Marketing Axioms, you will begin to increase sales and truly enjoy the fruits of all your labors.



Source by Leanne Hoagland-Smith

The Importance of Branding and Marketing in Hospitality

The Importance of Branding and Marketing in Hospitality

Managers in the hospitality industry should understand marketing and branding. Hospitality marketing prepares future managers with the knowledge needed to ensure that their company, whether it is a well established hotel or a new restaurant, understands the way consumers think. This is extremely important, because the consumer drives the hospitality industry. Understanding the mind of the consumer and why they make the purchasing decisions that they do can prove to be lucrative. It’s useful to know what role marketing and branding plays in those decisions and how you can make it work for you. Many hospitality management training courses discuss marketing and branding as a way to improve the company or brand you may work for.

As some experts discuss in hospitality management training courses, brands have something known as “equity.” Brand equity is when consumers associate that brand with positive and favorable feelings. A brand’s reputation and goodwill adds value to the company. Sometimes, this added value can be worth more for the company than the actual physical assets the company is worth. This is why sometimes new products are released under well-known and well-established brand names.

It gives more comfort and reliability for the consumer to trust and try the new product. This is true for the hospitality industry, for example when new hotels are often represented under one same brand name. While learning about hospitality marketing you begin to understand why these people trust these brands, which is something known as brand loyalty.

Brand loyalty is when a consumer insists on continuously buying one particular brand of a product. They stick with that brand for a long period of time and will choose it over any other similar brands, even if the unknown brand costs less. Although being in that position is considered extremely successful in hospitality marketing, it has recently become increasingly difficult to gain loyal consumers. This is due to two causes, one being that brands within the same category have become increasingly similar. The second cause is that sales promotions and lower priced deals are being offered constantly by different brands- making it difficult for consumers to just stick with one brand because they can get a better deal. However, if the quality of a brand is consistently great and no other brand can offer the same, there is a great chance that consumers will be loyal.

This can lead to what experts and marketing professionals in hospitality marketing describe as a “master brand.” The master brand is a brand that is so dominant in consumers’ minds that they immediately connect it with an entire product category. Branding and marketing is extremely important in getting brands to this position. Even if your brand doesn’t reach this level of recognition, there are ways to be successful at marketing it for effective results. For example, good branding can be valuable when you have an easily identifiable brand, whether it is through the name or trademark.

As mentioned previously, another way to be successful at hospitality marketing is through consistent quality and service. As some hospitality management training courses explain, branding is also successful when the location is convenient. There are always better approaches, methods, and techniques to use to make your brand better and increase equity, loyalty, and recognition for the consumer and branding can be a big part of it. These are key concepts to remember and put into practice to establish a successful career in hospitality.



Source by David Shoemaker

Effective Business Development Strategies for a Successful Business

Effective Business Development Strategies for a Successful Business

Who doesn’t want to be the proud owner of a successful business? But it isn’t an easy thing to be the owner of a successful business. It needs some years of hard work and patience. Business developers play a major role in the success of a business. Let us now look at the three business development activities that the business development managers adapt for success in their business.

The business development activities are divided into three main strategies.

• Business development activities

• Enhancing public image

• Increasing market exposure

Business Development activities:

1. Market Research:

You should be having a detailed understanding about the position of your company and where it is heading towards, you need to do a research in the particular industry where you are in. There is a lot of information that you can find on the internet.

2. Competitive analysis:

Every company or business has its own competitors in the particular industry that it is in. Get to know the top competitors to your company. Always make sure to maintain a healthy competition.

3. Relations with clients:

Maintain contact with your regular clients and always try to know their feedback and stay in touch with them to understand their needs, requirements and keep them in mind.

4. Get new clients:

Know the main targeted audience or clients for your current business and try reaching them out and make them interested in it. Getting new clients will also be done when you satisfy your current clients sufficiently, the mouth to mouth word is a big thing that helps you in bringing new clients.

5. Networking events:

Always try to maintain a network. Always staying inside the office and trying to make huge plans and all is not going to help you alone. Try attending various events related to your industry which helps you in building a network.

Enhancing public image:

Building your company’s or business’ image among the public is the major thing that you need to concentrate on. You can try to influence the audience using various different ways and having a website of your own for your business or your company can be one of them. Creating a brand for your business by following various things that increase the brand value among the public. The office of your business should be very much appealing to the audience and the customers as it will also play a major role in influencing them.

Increasing market exposure:

Use the search engine optimization techniques for increasing your companies marketing exposure.



Source by Aman Tumukur Khanna

Marketing Plans for Commercial Real Estate Office Sales or Leasing

Marketing Plans for Commercial Real Estate Office Sales or Leasing

When it comes to marketing commercial real estate office space for sale or lease, it is important to understand the end target market that you are trying to reach. A few key decisions about the property and the location need to be made before the marketing strategy and campaign are implemented.

Vendor Paid Advertising

At the outset it should be said that client or vendor paid advertising or marketing is the norm in commercial office property marketing and should be sought at each and every opportunity. Any vendor that chooses a real estate agent based on the offer of ‘free’ or ‘discounted’ marketing are doing themselves an injustice. Getting the message out to the tenants and buyers about the property first and foremost, is of prime importance. A quick sale or lease is far more important than offered savings on marketing costs.

Some experienced agents will rightfully walk away from listings where the client will not contribute to marketing; this is a good idea considering that the client is really not motivated to help themselves sell or lease the property. The client is not really genuine or has not taken the market trends into account. Wasting time on clients that are less than realistic is not good real estate business practice.

Each Property is Special

Every property owner will regard their property as special; they want their challenges resolved as quickly as possible. The only way to do this is to tap into the target market relative to the property given the current levels of enquiry currently. Today the property market is changing and shifting almost on a monthly basis. As the local real estate agent, it is important to understand those shifts and changes so that each and every property can be correctly matched to the trends in the local area.

Here are some key questions to address in the marketing campaign for the property listing.

  1. Identify exactly who the ideal purchaser or occupier is for the office property. Factors that will have impact on the decisions here will be time of promotion, indicative price or rent, and the levels of improvements.
  2. Given the ideal purchaser or tenant for the property, how large is the audience and where can they be located? How can you reach this target audience?
  3. Most buyers and tenants for any property that is taken to the market today are already located in the local area. That is why local knowledge and networking is so important in your role as a real estate agent.
  4. What message should the property and advertising promote? What facts and points of difference does the property give you to work with in the marketing?
  5. Is the property known locally, does it have a history of note, and is that good or bad? Obviously these factors may have impact on your marketing choices.
  6. What segments of the media will best connect with the target audience for the property? Think outside the box with this. Use both traditional and non-traditional methods of marketing.
  7. How will you track the marketing impact or enquiries, so you know what results are achieved? This fact is critical so you can make changes with the marketing for things that do not work.
  8. What message should go into each advertisement? Advertising content is far more important than the media that is used when it comes to generating enquiry.
  9. What advertising budget do you have to reach the target audience? If money is limited, create 3 alternative budgets for the client to choose from. They will usually choose the middle of the range.

The marketing of office space and office property is a simple process if you keep to these rules that help you build the campaign.



Source by John Highman

Hollywood of Today – Synergy Marketing Strategy

Hollywood of Today – Synergy Marketing Strategy

New Millennium of Filmmaking

In the New Millennium of filmmaking, Hollywood operates according to a synergy marketing strategy. This is because the new Hollywood of Today is no longer controlled by the former studio giants founded during the studio system that was prevalent from the early 1920s to the 1950s. Columbia, Warner Brothers, Twentieth Century-Fox, Universal, RKO, Paramount Pictures, and Metro-Goldwyn-Mayer are not structured in the same way they were years ago. Today, the Hollywood film industry is quite different.

For example, the majority of the profits from a motion picture release do not come from box office ticket sales as they did during the studio system years. The bulk of the profits come from a myriad of other marketing avenues. In the Hollywood of Today, film production companies give official, legal permission to market their movie characters and corresponding stories to other business markets for increased profits. These businesses include sale of books, music, clothing, games, digital streaming and downloads of movies through television, sale of optical disk media, amusement parks as well as a multitude of other synergistic sales avenues.

This was not the case during the earlier studio system where the majority of profits came from ticket sales. Therefore, even though a studio in Hollywood today may look the same physically on the outside, it operates to a completely different way of business on the inside.

Film Studio Ownership by Large Businesses and International Conglomerates

Hollywood film studios and independent filmmaking companies are now owned by large businesses and international conglomerates. These large corporations have a myriad of business industries under single ownership. As a result, motion picture production and distribution is just one of the many types of business aspects that these huge firms receive money from on a regular basis. Examples of the transition of independent film studios to large business firms include:

(1) Columbia Studio is now owned by Sony Pictures Entertainment, a subsidiary of Sony Corporation,

(2) Warner Brothers is now owned by Time Warner, Inc.,

(3) Twentieth Century-Fox is now a subsidiary of News Corporation,

(4) Universal Studios is a subsidiary of NBC Universal which is now owned by General Electric,

(5) Paramount Pictures is now owned by Viacom International, and

(6) Metro-Goldwyn-Mayer (MGM) is partly owned by Sony Corporation along with several other large business firms.

Business Structure and Operation in the New Millennium of Filmmaking

In the Hollywood of Today, Hollywood film studios are no longer independent. They are now owned by large international firms and businesses. Therefore, Hollywood film production and distribution is only one of a multitude of different types of commerce these huge conglomerates participate in on a daily basis. Hollywood film revenues represent only one portion of a large corporation’s business dealings. As a result, this new business structure and commercial framework has resulted in a blockbuster/sequel frame-of-mind upheld by a synergy marketing strategy.

With the many different types of marketing avenues now available through the commercial enterprises of large business firms and international conglomerates, the Hollywood of Today has transitioned to a film style and mode of production that capitalizes on the concentrated synergistic effect of film-related sale of merchandise and other media offshoots.



Source by Adrian Robbe

Risks in International Business

Risks in International Business

Just as there are reasons to get into global markets, and benefits from global markets, there are also risks involved in locating companies in certain countries. Each country may have its potentials; it also has its woes that are associated with doing business with major companies. Some of the rogue countries may have all the natural minerals but the risks involved in doing business in those countries exceed the benefits. Some of the risks in international business are:

(1) Strategic Risk

(2) Operational Risk

(3) Political Risk

(4) Country Risk

(5) Technological Risk

(6) Environmental Risk

(7) Economic Risk

(8) Financial Risk

(9) Terrorism Risk

Strategic Risk: The ability of a firm to make a strategic decision in order to respond to the forces that are a source of risk. These forces also impact the competitiveness of a firm. Porter defines them as: threat of new entrants in the industry, threat of substitute goods and services, intensity of competition within the industry, bargaining power of suppliers, and bargaining power of consumers.

Operational Risk: This is caused by the assets and financial capital that aid in the day-to-day business operations. The breakdown of machineries, supply and demand of the resources and products, shortfall of the goods and services, lack of perfect logistic and inventory will lead to inefficiency of production. By controlling costs, unnecessary waste will be reduced, and the process improvement may enhance the lead-time, reduce variance and contribute to efficiency in globalization.

Political Risk: The political actions and instability may make it difficult for companies to operate efficiently in these countries due to negative publicity and impact created by individuals in the top government. A firm cannot effectively operate to its full capacity in order to maximize profit in such an unstable country’s political turbulence. A new and hostile government may replace the friendly one, and hence expropriate foreign assets.

Country Risk: The culture or the instability of a country may create risks that may make it difficult for multinational companies to operate safely, effectively, and efficiently. Some of the country risks come from the governments’ policies, economic conditions, security factors, and political conditions. Solving one of these problems without all of the problems (aggregate) together will not be enough in mitigating the country risk.

Technological Risk: Lack of security in electronic transactions, the cost of developing new technology, and the fact that these new technology may fail, and when all of these are coupled with the outdated existing technology, the result may create a dangerous effect in doing business in the international arena.

Environmental Risk: Air, water, and environmental pollution may affect the health of the citizens, and lead to public outcry of the citizens. These problems may also lead to damaging the reputation of the companies that do business in that area.

Economic Risk: This comes from the inability of a country to meet its financial obligations. The changing of foreign-investment or/and domestic fiscal or monetary policies. The effect of exchange-rate and interest rate make it difficult to conduct international business.

Financial Risk: This area is affected by the currency exchange rate, government flexibility in allowing the firms to repatriate profits or funds outside the country. The devaluation and inflation will also impact the firm’s ability to operate at an efficient capacity and still be stable. Most countries make it difficult for foreign firms to repatriate funds thus forcing these firms to invest its funds at a less optimal level. Sometimes, firms’ assets are confiscated and that contributes to financial losses.

Terrorism Risk: These are attacks that may stem from lack of hope; confidence; differences in culture and religious philosophy, and/or merely hate of companies by citizens of host countries. It leads to potential hostile attitudes, sabotage of foreign companies and/or kidnapping of the employers and employees. Such frustrating situations make it difficult to operate in these countries.

Although the benefits in international business exceed the risks, firms should take a risk assessment of each country and to also include intellectual property, red tape and corruption, human resource restrictions, and ownership restrictions in the analysis, in order to consider all risks involved before venturing into any of the countries.



Source by Sidney Okolo

The Car Rental Industry

The Car Rental Industry

Market Overview

The car rental industry is a multi-billion dollar sector of the US economy. The US segment of the industry averages about $18.5 billion in revenue a year. Today, there are approximately 1.9 million rental vehicles that service the US segment of the market. In addition, there are many rental agencies besides the industry leaders that subdivide the total revenue, namely Dollar Thrifty, Budget and Vanguard. Unlike other mature service industries, the rental car industry is highly consolidated which naturally puts potential new comers at a cost-disadvantage since they face high input costs with reduced possibility of economies of scale. Moreover, most of the profit is generated by a few firms including Enterprise, Hertz and Avis. For the fiscal year of 2004, Enterprise generated $7.4 billion in total revenue. Hertz came in second position with about $5.2 billion and Avis with $2.97 in revenue.

Level of Integration

The rental car industry faces a completely different environment than it did five years ago. According to Business Travel News, vehicles are being rented until they have accumulated 20,000 to 30,000 miles until they are relegated to the used car industry whereas the turn-around mileage was 12,000 to 15,000 miles five years ago. Because of slow industry growth and narrow profit margin, there is no imminent threat to backward integration within the industry. In fact, among the industry players only Hertz is vertically integrated through Ford.

Scope of Competition

There are many factors that shape the competitive landscape of the car rental industry. Competition comes from two main sources throughout the chain. On the vacation consumer’s end of the spectrum, competition is fierce not only because the market is saturated and well guarded by industry leader Enterprise, but competitors operate at a cost disadvantage along with smaller market shares since Enterprise has established a network of dealers over 90 percent the leisure segment. On the corporate segment, on the other hand, competition is very strong at the airports since that segment is under tight supervision by Hertz. Because the industry underwent a massive economic downfall in recent years, it has upgraded the scale of competition within most of the companies that survived. Competitively speaking, the rental car industry is a war-zone as most rental agencies including Enterprise, Hertz and Avis among the major players engage in a battle of the fittest.

Growth

Over the past five years, most firms have been working towards enhancing their fleet sizes and increasing the level of profitability. Enterprise currently the company with the largest fleet in the US has added 75,000 vehicles to its fleet since 2002 which help increase its number of facilities to 170 at the airports. Hertz, on the other hand, has added 25,000 vehicles and broadened its international presence in 150 counties as opposed to 140 in 2002. In addition, Avis has increased its fleet from 210,000 in 2002 to 220,000 despite recent economic adversities. Over the years following the economic downturn, although most companies throughout the industry were struggling, Enterprise among the industry leaders had been growing steadily. For example, annual sales reached $6.3 in 2001, $6.5 in 2002, $6.9 in 2003 and $7.4 billion in 2004 which translated into a growth rate of 7.2 percent a year for the past four years. Since 2002, the industry has started to regain its footing in the sector as overall sales grew from $17.9 billion to $18.2 billion in 2003. According to industry analysts, the better days of the rental car industry have yet to come. Over the course of the next several years, the industry is expected to experience accelerated growth valued at $20.89 billion each year following 2008 “which equates to a CAGR of 2.7 % [increase] in the 2003-2008 period.”

Distribution

Over the past few years the rental car industry has made a great deal of progress to facilitate it distribution processes. Today, there are approximately 19,000 rental locations yielding about 1.9 million rental cars in the US. Because of the increasingly abundant number of car rental locations in the US, strategic and tactical approaches are taken into account in order to insure proper distribution throughout the industry. Distribution takes place within two interrelated segments. On the corporate market, the cars are distributed to airports and hotel surroundings. On the leisure segment, on the other hand, cars are distributed to agency owned facilities that are conveniently located within most major roads and metropolitan areas.

In the past, managers of rental car companies used to rely on gut-feelings or intuitive guesses to make decisions about how many cars to have in a particular fleet or the utilization level and performance standards of keeping certain cars in one fleet. With that methodology, it was very difficult to maintain a level of balance that would satisfy consumer demand and the desired level of …

Catering Business Profits, Earnings and Salaries – How Much Money Can You Really Make?

Catering Business Profits, Earnings and Salaries – How Much Money Can You Really Make?

Many people have turned their love of cooking and entertaining into a good living by starting catering businesses.

Catering is a multi-billion dollar industry in the U.S. and as one of the fastest growing segments of the food and beverage industry, the catering business offers great opportunities for those wanting to start a small business with a low start up cost.

In this article we will look at catering business profits, earnings and salaries and how much money it is really possible to make in this industry. Then we will examine some of the things that separate the really successful players from the amateurs.

Is a $100,000 Yearly Profit Possible in Catering?

Many people consider a $100,000 pre-tax salary or profit to be a benchmark for success and they wonder if they can reach this level of earnings in catering.

Most small catering business owners who put in the effort can expect to earn between $20,000 and $40,000 profit per year for the owner during the first couple of years. After a couple of years in the business, you can easily scale up to earning a ‘six figure’ annual income from catering.

Tips for Getting to the ‘Six Figure’ Level

1) Forget catering from your home kitchen if you want to get to this salary level. Business savvy caterers do volumes that require them to either rent commercial kitchen space by the hour, arrange access to restaurant kitchens during off-hours or focus on ‘on-premises’ jobs only and use the kitchens of their clients.

2) Successful players love spending time creating menus, following food trends and interacting with people without neglecting the business side of catering.

3) Start to create a powerful brand right from the start with your logo, company values and unique service that will grow into a valuable asset that allows you to command a premium price for your catering services in the market.

4) Develop systems for every part of your business to streamline day-to-day operations. Analyze the way that you and your staff work and strive to increase productivity.

5) Understand that there are ‘niche’ markets within the catering industry that you would never think of until you really start looking. Top caterers find these untapped opportunities, and carve out a business catering to the specific needs of these groups.

6) Perfect the process of consulting with new clients and learn how to politely up-sell them on some of your more expensive offerings.

7) Realize that you are leaving money on the table if you don’t also up-sell additional event related services to your customers.

8) Learn how to hire, train and organize a small team to assist you with food preparation, delivery, service, and even sales if you want a realistic chance of getting to an income level above $100,000.

9) Don’t neglect traditional advertising methods but also pursue other modern marketing methods such as networking, cross promotions and guerrilla marketing.

10) Successful caterers also recognize the importance of customer referrals. Customers may introduce friends to you because they like your food and services but there are also other ways to get them talking about your company.

To get started on the right track, do as much reading as you can about general small business management and the catering business specifically. Many highly successful caterers have published start up guides and you have a chance to learn from their mistakes instead of making your own and you can benefit from their expert advice and insider tips.

It is possible to make a lot of money in the catering business if you put in the effort. Reaching a level of earnings that will allow you to make a ‘six figure’ salary from your catering business is entirely possible within your first two years in business.



Source by Robert Sutherland

Great Ideas for Marketing Your Tile Business on the Internet

Great Ideas for Marketing Your Tile Business on the Internet

If you want to be successful at marketing your tile business, you will need to turn to the internet as your marketing solution. Thanks to the fact that most people will search online before leaving their homes to make a purchase, you will find that your tile business can have a huge advantage over your competitors if you can turn to the internet for marketing.

There are many ways that the internet can help you market your tile business. The world of internet marketing is fast becoming one of the most competitive arenas in the world, and you will find that you will have to do a good deal of work in order to market your tile business online. However, if you are willing to do the work, you will find that marketing your tile business on the internet is the best thing that you can do for your company.

Step 1: Build a Website

The first step that you will need to take to begin marketing your tile business on the internet is to create a website for your company. You can have a simple website created, as it will just be the face of your company. If you want to truly succeed, you will find that a more advanced website will be advantageous and will help you to market your website more effectively.

The reason that a more advanced website will be more effective is that more people will be enticed to visit your website. The more people you can attract to your website, the more advertising you will be able to achieve. There are many aspects of your website that will lead to your success online, but nothing will be more important than having a website that is constantly being updated. The best way to have the ability to add new information to your website is to create a blog on your website. If you can post informational articles related to your tile business, you will be able to generate more traffic that will direct people to your site. The more people that visit your site, the more likely you are to receive customers.

Step 2: Internet Marketing

Once you have built your website, you will need to start trying the various techniques involved in the internet marketing game. There are hundreds of techniques that you can try, but here are some of the techniques that will be most effective in leading customers to your website:

Social media marketing is one of the most effective internet marketing techniques, and you can start driving traffic to your site through Facebook and YouTube. Facebook is the largest social network, and you can tell all of your friends about your website. Ask them to mention it to your friends, and you will start driving traffic towards your website. YouTube is a great place for you to post videos, and you can post some instructional videos on how to lay the different types of tiles effectively. Insert a link to your website at the end of your videos, and upload them all to YouTube. The more people search for your videos, the more people will see the link at the end that will lead them to your website.

Craigslist is the largest online classified ads website in the world, and you can harness it to help you advertise your business. All you need to do is write up an advertisement for your tile services, insert a link to your website, and create a unique title that will catch the attention of readers. Post the ad in the Craigslist section for your city, and ensure that it is in the right category. Millions of people use Facebook every day, and you will find that it is one of the best platforms for advertising.

If you want to succeed in the world of internet marketing, you will find the search engine optimization is the key. The higher your ranking is on the search engines, the more likely it will be that people will find your website. Learn as much as you can about SEO, or hire a company to optimize your web page to make it as search engine friendly as possible.

Exchange links with other companies in a parallel industry to yours. Find a website that promotes painting or other construction services, and offer to promote their link on your site in exchange for them promoting your link on their site. This link exchange can be one of the most effective methods of getting your website known, as many links directed to your page will usually increase your SEO ranking. You will also find that people browsing the other websites will be interested in clicking on yours, as you are providing a service similar to the one that they are looking for.…

Chicken Soup for Job Seekers

Chicken Soup for Job Seekers

Do you want to change your job but don’t know the right way to go about it? Are you vacillating between waiting for your dream job or accepting the first one that comes your way? Or are you a fresher falling in line with what your parents wish you to be rather than what you wish to be? If this is the kind of situation you find yourself in, then the next few minutes will help you get a clearer picture. Here is our bowl of chicken soup for the job seeker’s soul. Read on…

Searching for a job today is almost a job in itself because you are spending so much of your time and effort on it. Enthusiasm, excitement, anxiety, frustration and depression-all these are phases one encounters during a job search. The key point is to take this phase positively and persevere till you get that pot of gold at the end of your job search rainbow- your dream job. In today’s cut-throat working environment, looking for a job is not just about working hard but about working Smart.

So to stay ahead of the herd, here are a few tips from the team of Naukri.com, India’s No.1 Job portal-

1) Set your priorities right -Don’t take a decision by simply imitating your friends, batch mates or depending on word of mouth. Be aware of what is really important to you and what is not, because once your priorities are set, things will automatically start falling into their place.

2) Resume writing – Employers are busy people and they hardly spend more than 30-45 seconds on a resume when they have 500 more to scan through. They are not interested in your entire history as they just want to know what you are best at. So, make your resume to the point and clearly showcase your key skills. In fact some recruiters prefer only single page resumes.

Try out the Resume Services provided by our counselors at Naukri.com.

3) Self-marketing is the key – When you are applying for jobs you are actually selling yourself. So, sound confident, positive and persuasive during an interview, but DO NOT exaggerate about your accomplishments.

4) Knowledge of your field – It is very important to know your field thoroughly. Brush up your knowledge on the who’s who of the field, current trends, the competition, the dos and the don’ts and so on. Keep yourself abreast with the latest developments by keeping your eyes and ears open.

5) Tools of Job search – you could begin your job search by scanning newspaper classifieds, talking to job consultants and logging on to premier job websites. Be regular in your search, spend ample time on it and follow-up with the companies where you have applied.

For an internet job search and for Jobs in India you can log on to http://www.naukri.com and check out the vacancies available in your field of specialization.

6) Networking – It pays to know people in high places. Or in a job seeker’s world “people in the right place”. Networking is an important tool that can help you immensely during the job search. Track friends or contacts in the organization you want to be in, talk to them, and they might be able to open new doors for your dream job.

7) Have patience – ‘Patience is a virtue’. Being desperate and anxious does not help much, rather it may spoil your job search. If it’s your first step towards your career then think before taking each step. Don’t feel inferior just because you are a fresher, after all you will be spending time, energy and intelligence on the firm that will hire you. Don’t forget the fact that other employees cannot match the energy level of a fresher.

If you are already working somewhere then don’t leave the job just because you are not happy. You’re marketable because you are already working with a firm and have added work experience and value to your resume. So, wait for a while.

About Naukri.com

Naukri.com is an Indian career website that serves as an employment exchange forum for employers, placement agencies and job seekers. Started by Info Edge (India) Pvt. Ltd., Naukri.com went commercial in October 1997 and since then it has served more than 25000 companies for recruitments through its database.

The traffic growth on this website is 20-25 percent every quarter and it is today, the Number 1 Job Portal on traffic rank as per Alexa. So far it has a database of 4.5 million resumes and gets 8500-10000 registrations daily.

For more information log on to www.naukri.com.



Source by Madhurima Sil

Are You Ready to Hire the App Marketing Agency for Your New Application?

Are You Ready to Hire the App Marketing Agency for Your New Application?

App marketing being one of the most important factors deciding the success of your mobile application has to be employed in the right manner, and thus the most right of times so as to hit the iron hard just when it is hot. With the technical expertise and professionalism that most of the mobile app marketing companies claim, the main point of concern remains the right time of the employment of the app marketing strategies.

Based on various studies, it is suggested that companies should opt for an early employment of app marketing services so as to get an advantage of creating an audience base prior to the launch of the application. On the other hand, there may be many demerits of early deployment of these services, which may include an unplanned move towards marketing and thus failing to achieve the marketing goals due to lack of readiness. As a result, each organization has its own list of factors that decides its readiness towards the concern of right time of deployment of mobile app marketing services.

Effectively tracking the importance of the concern through an explicit analysis, we here guide you through the various parameters that help you know the right time of hiring an app marketing agency for your new business application. These parameters are-

1) Market Research:

One of the most important parameters that decide the appropriateness of the time you choose to start with your marketing campaign is ‘Market Research’. If without a proper market research of your app market, you opt for an early hiring of the marketing agency, you are likely to face a failed marketing campaign and loss of investment. The market research factor includes knowing the-

  • Target audience
  • List of keywords to be focused
  • Popular categories
  • USPs of your competitors over you and vice-versa

With this analysis in your hand, you are now ready and can discuss the marketing strategy well with your app marketing service provider.

2) Dedicated Centre of Ideas:

Before hiring a mobile app marketing company for your business, you need to decide – who will be the main dedicated centre of ideas? Whether you have your list of ideas to be implemented by the marketing agency or you want them to create and implement the marketing ideas for you? These questions need to be well thought and answered before making the hiring process. Here generally the firms with long-term marketing business partners generally let their partner decide and implement the marketing ideas. While if you are hiring a new marketing company your prior market research will help you discuss your marketing ideas with him.

3) Readiness of Your Team:

Before you go for the mobile app marketing services you need to know whether your team is ready for the change and will support the required marketing operations on their side. With this, you also need to judge the technical expertise required by your team to add a functional support to the marketing campaign and ask the agency to train them for the same.

4) Coordination between the App Marketing team and the App Development Team:

Often overlooked, there needs to be a strict coordination between the app development and the marketing teams so as to know the effective intervals of promotion and the USPs that needs to be highlighted. Here, businesses providing a one-stop solution for both the app development and marketing services promise a high success rate for your business application.

5) Knowing the actual App Release Date:

In order to target the mobile app market with a well-scheduled marketing campaign, you need to know the important dates like the actual app release date. A prior decided app launch date can help you with announcements in the Tech World and earn enough space for the popularity of your app prior to its actual release. With this, you can hire the preferred mobile app marketing company at the time of Beta testing, where you can get hold of the customer feedback and judge the values of the app based on the genuine customer feedback. Here a professional team based on the feedbacks can develop the marketing strategies for your business application and implement them accordingly at the right time.



Source by Vivek Gupta

Top 5 CPA Marketing Strategies

Top 5 CPA Marketing Strategies

CPA (Cost-Per-Action) Marketing is an internet marketing income opportunity that’s very similar to affiliate marketing. The difference between affiliate marketing and CPA marketing is the fact that CPA networks pay you every time a user clicks on your link and takes an action – like fills out their email address, register on the landing site or download and install an app on their phone.

The actions required to profit from CPA programs depends on the specific program, but unlike affiliate marketing, CPA programs don’t require an actual purchase to be made. This means that it’s much easier to profit from CPA programs since users are only required to take a certain action, and then you get paid. With affiliate marketing, the user has to complete a purchase and pay for a product / service before you get paid.

This is only one of the advantages CPA marketing holds over affiliate marketing. It’s also easier to convert users with CPA programs since the programs are usually related to global interests – like “Win the brand new iPhone 6s” or “Win a $100 Amazon Gift Card”. There’s also a lot of different download CPA offers available on different networks – with these programs, your audience needs to download an app or game on their phone for free, and then you get paid for every install you refer.

These are all offers that targets a much more generic audience than a specific internet marketing or weight loss product you’d promote through affiliate marketing.

Now let’s take a look at my top 5 strategies for driving traffic and conversions to your CPA offers.

#1 – Use a squeeze page

The most important part of succeeding in the CPA marketing industry is to make use of a squeeze page. By using a squeeze page, you are increasing your chances for a conversion, while building a list of ready-to-take-action subscribers at the same time.

A squeeze page is a simple “landing page” where visitors will land before they are directed to the CPA offer. Your squeeze page should contain relevant information related to the CPA offer you are promoting – ask users to enter their email address into your email subscription form to continue. Once they add their email to your email subscription form, redirect them to the CPA offer. You can also have your auto responder send them an additional email with a link to the CPA offer in case the redirect didn’t work in their browser, or they closed the browser too soon.

#2 – Use Social Media

Social media is a very important part of CPA marketing. Millions of users are turning to Facebook, Twitter, Pinterest, Google+ and other social media networks every day to catch the latest news, check up on their friends, search for coupons and offers, and much more.

This means that it’s the perfect place to drop links to your squeeze pages / CPA offers. By promoting your CPA offers on social media, you are tapping into millions and millions of traffic – and if you do a good job, you can drive a lot of traffic back to your links.

The strategy to use here is to first join some groups related to the niche your CPA offer is targeting. If you’re promoting a trial offer for a new dieting pill, then you should join health and weight loss related groups / communities on social media.

Once you’ve joined a couple of groups, start sharing helpful content with the group. Your content should provide some value – do not simply drop links! After a couple of posts, the group members will start to recognize your name and you’ll have better authority in these groups.

Now it’s time to drop a link to your CPA offer – add a good description and tell the group why they should click on your link. Also add a creative image that related to the niche you’re targeting.

When dropping a link in these groups, be sure to add the link as close to the top as possible without starting the post with the link. Start with a title, drop the link and then add a description. The reason for this – when you create a long post on most social networks (except Twitter, where your tweets are limited) the post will be “shortened” with a “… ” link that will expand the post. You want your link to appear above the text that gets cut off so people will be able to click on the link even if they don’t expand the post.

#3 – Use Document Sharing Sites

Document sharing sites allow you to share PDF documents with others – they put your documents on their site and anyone browsing their site are able to see and read your documents.

This …

Top 10 Salon & Spa Promotions and Marketing Ideas

Top 10 Salon & Spa Promotions and Marketing Ideas

1. Networking and Connecting to gain the Leading Edge.

Getting out and making a name for yourself is important. It’s not enough to place a sign out front and run an advertisement in the paper and wait for the phone to ring. You are more likely to get business from people who have made contact with you or know you. Participate in your community and join groups where you can network with people in your suburb or town, you’ll be able to make connections, get the word out about your salon and spa and bring in some new clients. Get out, meet people and increase your business visibility.

2. Stealth Marketing

Use Viral Marketing to build your brand awareness and enhance your marketing efforts. By using pre-existing social networks like Facebook, YouTube and Twitter you can get the word out and create buzz for your salon and spa. Stealth marketing can encompass social networks, text messages, blogs and blog posting all with the purpose of gaining visibility and increasing your marketing objectives.

3. Email Marketing

As a day Spa, Beauty or Hair Salon owner your client list is a precious asset. Consider the lifetime value of a client. How much does each of your clients spend on average per month, per year and over a lifetime? It costs anywhere from 5 to 8 times more to gain a new client as opposed to retaining your clients. Therefore, you need to place a strong emphasis on keeping existing clients. Keeping in touch with your clients to stay top of mind is important to gain repeat business. Email Marketing is a highly effective way to build and maintain relationships.

4. Praise from Happy clients

The marketing giants use celebrity endorsements (testimonials) to expose their products and give their products credibility and appeal. You too can get testimonials from your happy clients. Identify people who can influence your target market and get them to endorse your treatments and techniques. Get key leaders within your community to try your products and treatments for free and get their feedback in writing. Get their permission to use their feedback, comments and photos in your promotional material.Endorsements can come from friends, the most powerful endorsement is when friends and clients recommend your product or service to another friend. This is powerful word of mouth advertising and more believable than any other form of endorsement.

5. The Power of Free!

We all like getting a little bonus, a gift, a little something extra. Your clients do, too. The acronym “GWP” stands for “Gift with Purchase”. As the name suggests, a GWP is an item that is given to your client when she spends above a specified amount on beauty treatments, hairdressing or skin care products. The Gift with purchase (free item) could be anything from cosmetics, skin care products, hair care products, salon voucher, product samples, etc. Free offers for example Buy 10, Get One free, Buy a Facial and Pedicure and Get a Free Manicure adds transactional value and enhances allure. Free introductory offers entice clients to trial a product.  Free offers help with the buying decision and increase sales. 

6. Referral Programs

Getting clients through referrals is one of the best ways to build your business. Have a referral incentive program in place to encourage clients to refer business to you. Having a specific referral program gets people thinking about who they can refer to you. A referral program encourages word of mouth advertising. Make it a habit to ask your clients for referrals. Tell them you would really appreciate it if they could recommend you to anyone who would be interested in a cut/colour/any service you provide.” And of course tell them about your referral incentive program – let them know what’s in for them. 

7. Effective Words that Sell

Copywritingis the use of words to promote your salon and spa. You know the saying, “It’s not what you say, but how you say it. You can tell clients we cut hair, do facial and waxing. Or you can start defining your product or service in a whole new light. Literally turn the spot light on what you say.

Before: We sell xyz products

After: The Best Clinically Proven Anti-ageing Formulation for Fine Lines and Wrinkles.

Before: We do Facials

After: Our Facials will Rejuvenate your Skin, Leaving it Looking Radiantly Healthy and Feeling Absolutely Fabulous.

Every word in every single message, advert and presentation forms a perception, either good or bad. Choose your words wisely. Too many salon and spa owners study what the competition is doing and do and say the same. Make you words count, make them unique, succinct, persuasive, enticing, juicy and delicious.

8. A Niche Strategy to Focus your Marketing efforts

Don’t try to be everything …