Month: August 2018

Internet Marketing Pt 1

Internet Marketing Pt 1

The Internet is a great place to do business, whether you're a retailer selling a particular line of products or a service provider making your living on the Internet. There is, however, one age-old problem with business that never seems to go away: people will not buy what they do not know about.

This is where Internet marketing comes in.

Internet marketing basically involves using various tools and services to let your business reach a wider base of potential customers. Good Internet marketing will bring in a significant number of clients, keep them interested and then make more than happy to purchase more of your products.

A not-so-good Internet marketing program, however, will be a complete waste of time and money. In the worst case scenario, you could even end up doing more harm than good to your business if the marketing strategy is poorly thought out.

Strangely enough, most people actually fail in their Internet marketing strategies not because they lack the knowledge or the technical capabilities to make good use of Internet Marketing.

SEO, HTML, opt-in lists, landing pages – all of this will not matter if the would-be marketer does not know how to actually succeed with the tools at his or her disposal.

Let me be clear: this article is not a technical manual on the finer points of Internet marketing. No tutorials, no tests, no benchmarks.

This article aims to supplement your technical know-how and give you an idea of ​​what to do with your skill and knowledge. It will allow you to channel your efforts and create far-reaching plans.

In short, this article will teach you how to be successful in your first year in Internet marketing.

The Mindset of a Successful Internet Marketer

A successful marketer needs a vision to be able to succeed.

No, I am not talking about some grand, messianic vision or something. I am talking about a vision that will define where all the Internet marketing efforts will go to.

This vision will allow you to focus your efforts into something more productive, and will allow you to truly succeed in Internet marketing. But before you can define your vision, you must first assume the mindset of a successful marketer.

This mindset is in turn composed of different frames of thought. Here are some of the more important ones:

Honest and Sincere
The very first thing I have to tell you is that no truly successful Internet marketer is a sham and a fraud. The stereotype of the Internet marketer that sidelines as a ruthless vulture and snake-oil salesman is an image that is, sadly, more commonly adopted than I would like. But let me tell you that being a successful Internet marketer means being successful for the long run – and you can not be successful in the long run if you start your career as a fraudster. The rewards from fraudulent sales or deceptive marketing strategies are immediate and attractive, but you can not build a marketing empire with foundations laid on lies and deceptions. An Internet marketer with a name built upon reliable business and customer satisfaction will yield more rewards in the long run than an anonymous ghost who has to change names every now and then lest he / she face criminal charges.

Willing to Experiment
One of the marks of a successful Internet marketer is the willingness to try things out. Many would-be marketers spend months (even years) studying how to be effective in Internet marketing. This is all well and good, but all this will be for nothing if you are not willing to put your skills out on the open market where it will actually be tested under pressure. The truth of the matter is that there is not absolute recipe for success as an Internet marketer. You just have to grit your teeth and dive into the whole mess. You learn faster, and you will be able to find out what works and what does not in your particular line of work. Even your mistakes can not be considered as failures if you learn from them and use that knowledge to better yourself.

Reflects and Learn From Mistakes
Just because an experiment of yours fails does not mean you should just up and forget it. The whole point of experimenting is to find out what works and what does not. If something you just implemented does not work, like a weak landing page or faulty search engine optimization, then you have to go back and trace where the mistake stemmed from. This is why it is absolutely essential that you reflect upon any problems you encounter in your Internet marketing campaign. What went wrong, how did it go wrong, how can I fix it and how can I improve on …

Using the Marketing Mix to Maximize Customer Returns

Using the Marketing Mix to Maximize Customer Returns

The traditional marketing mix used by businesses comprised of 4 key elements thought to be vital to the success of any business. However, with the passage of time and the variations in the kind of products and services offered, there are 7 key elements today in the marketing mix that require constant evaluation to ensure the best possible results. These 7 P's are:

  • Product
  • Price
  • Placement
  • Promotion
  • Physical Evidence
  • Process
  • People

Businesses use a unique combination of all these elements in an attempt to achieve the highest customer satisfaction levels.

In this article, we will discuss all the 7 elements in detail and will explain how businesses can make constant variations in their product mix to maximize their goals.

Product
What distinguishes your product or service from other products? While there are standard quality and service components to establish performance, the product or service needs to be somehow unique, some way better than its competitor. This "unique selling proposition" is mission-critical to the business's success. Customer satisfaction with your product or service is of utmost importance. Although it's important to offer a high quality or a more economical price, better availability or quicker delivery time, it is also essential to make sure that your product or service has something that is unique and that sets it apart from the competitors in the market.

Price
Consider if the target market sees the price of your product or service as affordable. If the target market is not willing or able to buy, there is no chance to build your business successfully. If the price of your products is higher than competition, it is imperative to convince the market the value of the premium premium.

Placement
In order to capture the market, make your products and services accessible and easy to buy. If the customer can not find you, they can not buy from you. If you offer online sales, carefully consider the process customers must go through to buy online. A difficult purchasing process is a barrier to sales. Know where your target audience lives and shops in order to put your product in front where they can see and learn about it.

Promotion
Promoting your product through the right channels to ensure the highest exposure is essential to the marketing process. A promotion on broadcast TV or radio is expensive compared to other channels; they will reach people who may have no interest or not be qualified to buy your products. The costly reach of broadcast media can waste valuable marketing dollars with little return. If the channel is online, use the internet – and search engine optimization – to your advantage. Find out the keyword search terms that will bring the most amount of traffic. Leverage the content and position of the websites that feature your product to its best advantage. If promotion is direct mail, give careful consideration to a targeted mailing list. Direct mail can be more focused and waste less resources, resulting in a more exacting approach to your target market.

Physical Evidence
Think about all aspects of your organization that your prospective customer encounters. From the cleanliness of the selling floor and lavatories in a brick and mortar location to the ease of website navigation, the visit should be a pleasant and hassle-free experience for the customer. Polite, courteous and well-trained staff should be a priority to convey an image of quality from the product to the people who help sell and re-sell the product. The primary and secondary packaging can elevate a simple useful product and make it more desirable. Everything that the customer comes in contact with comes under the physical evidence.

Process
A lead generation process happens from the time your marketing is seen or heard by the customer until they take advantage of your call to action. The sales process starts from that call to action until the product or service is successfully delivered and paid for. Is the process well-tested and reliable? Is the experience the same from the customer's point of view each time that they interact with your company? How efficient is the sales process? If the process can be delivered from lead to sales in the optimum amount of time, preserving resources and expenditure, it can be replicated over and over to build more sales revenue.

People
From the people who answer the phone, greet the customer, handle problems, process payments, follow up on the sale, and manage the team to the president of the company, all actions contribute to an image of quality and service. It's common to hear companies say we have great customer service in today's world, but how they deliver the great service is what holds great significance to the customer.

How Companies Use the Marketing Mix
The marketing mix experiences a lot of …

Article Marketing System: Three Step Strategy to Market Your Blog

Article Marketing System: Three Step Strategy to Market Your Blog

Article Marketing System to Boost SEO to Market Your Blog …

Does it really work? It really depends on the system you're using, when answering the question "does article marketing work?" Some say it does not work, but when you use the article marketing system I'm outlining this post, you'll find that it really does work to generate real online marketing success to bring you free online leads!

Marketing with articles and blog posts has been my only source of leads for over a year, and yes, I am making money from completely online marketing! So if you enjoy writing, you'll love my new article marketing system for making money!

Step # 1: Determine what you write about …

So you get started by determining your target market. For example, if you are selling a health and wellness product, you'll want to write something that attracts the attention of someone how is interested in health. For example, "How I lowered my Cholesterol with these Three Easy Steps".

Make sure you choose your target market …

It's best in this scenario to tell a story using your own personal information of that someone you know who has battled with fighting cholesterol. The more personal problems and trials in your story, the better. People love to hear about other people's difficulties! Make sure you do not mention the product in the article; relate only to the emotional hurdles that lead up to using your awesome product!

Step # 2: Determine your Keyword Phrase …

Now that you have determined your target market and you have a clear concept of what you want to write about, begin with determining your keyword phase. You can get this at the free site mentioned in my video at the link below this article. At this site, simply type in the phrase you intend to write about. Here, you can find out how many searches for that phase appear on Google per month, and whether it has low, medium or high completion.

If you're using my recommend free article marketing system, then you'll want to pick a keyword phrase with multiple words that gets between 100 and 2000 searches per month with low competition. Having trouble coming up with a phrase? Simply type in the subject you want to write about, and the system will let you know what's being searched for referring to your topic.

Step # 3: Use linking strategy to market your blog …

Like I mentioned above, you'll want to link to high authority sites to boost SEO. Google ranks on two things: relevance and popularity. Using your keyword phrase through the article makes it relevant; linking to high authority sites make it popular.

So link your articles in the article directories to your blog and to YouTube, bringing up popularity. Then, in your blog post, link again to YouTube and your lead capture page.

You want to be careful not to appear too promotional in your articles, as the directories will not approve promotional articles. By using this "article marketing system" to market your blog, over time your blog links will work their way up to the top of Google!

Whether you're using article marketing to market your blog with intent to promote other products or not, you can be sure to have article marketing success when you follow the instructions here in my article marketing system.

Source by Nancy Harnell

Revolution of Digital Marketing

Revolution of Digital Marketing

What is digital marketing?

Today nearly 80% of all the media that we consume come through digital channels. Massive internet usage and digital media has given rise to a new marketing concept called Digital Marketing. It is a broad area and considered to be the future of business development.

Digital Marketing is the most commonly used term for online marketing and it has several advantages over traditional offline marketing. With the help internet and mobile devices customer these days have access to information from anywhere in the world. Marketers these days use digital tactics to attract and convert audiences online.

This new age marketing methods helps to gain good reputation which is essential for a business to survive. It is the best way to reach out to your targeted audience. With the help of digital marketing one can reach many customers at a very little marketing budget. Unlike traditional methods you can measure the success of digital marketing campaigns with the help of analytical tools. Ever year more and more marketers put as traditional marketing and focus on this approach. Successful marketing campaigns can be accomplished by integrating traditional methods with the digital marketing techniques.

Common methods of digital marketing

Email Marketing

This is one of the commonly used methods of online marketing. Email marketing endeavors business communication, cost effective and Eco-friendly. By this method a message could be sent to a group of people by the use of electronic mail.

It is an efficient way to stay connected with your audience while promoting your business and also one of the easiest ways to reach your target audience.

Search Engine Optimization

It is an organic way of optimizing your online content to improve the ranking of your website on the search engine.

There are a lot of factors involved in ranking of a website such as title, keywords, relevance etc. SEO helps to ensure that your site is accessible and improve the chances of being found by the search engine. It is classified into two types on page and off page optimization. On page optimization is achieved through careful distribution of keywords and the quality of content on your site. Off page optimization involves factors that are beyond the control of your website. The primary goal of link building is to get other websites links to yours to improve SEO.

Search Engine Marketing

When someone searches for information or a keyword, SEM makes sure that your site appears at the top of search engine results. It uses a variety of techniques which helps the search engine to deliver your site to the web searchers.

One must clearly understand SEO before using SEM. It is one of the most efficient ways to spread your business across this competitive world. Some of the components of SEM are ad auction, bid and quality score. Your maximum bid for a keyword with a great quality score determines your ad position.

Pay Per Click

The fastest way to reach your target audience can be achieved through PPC campaigns. You pay each time when someone clicks on your ad. For example, if you pay 1 rupee per click and when 1000 people click your ad it will cost you 1000 rupees. Based on the CTR (click through rate) the performance of you ad campaign is determined. It generates faster results by targeting the right people at the right time and at the right place. Since it costs money it is suitable for businesses that sell product / services.

Social Media Marketing

The process of marketing through various social media platforms such as Facebook, Twitter, and Instagram is known as Social Media Marketing. The primary objective of SMM is to produce content on social media that help an organization to increase brand awareness and customer reach. In social media companies can share content to achieve marketing goals.

Display Advertising

It is a form of conveying a message with elements like images, logos, graphics, audio or video to communicate to the target audience. Also known as banner ads, it gives a unique opportunity to re-target the ideal audience. You can also display ads to people based on their search behavior. Generally, display ads are seen alongside on search engines such as yahoo, Bing and Google.

Content Marketing

This type of marketing is done by creating and sharing free content to attract new prospects and retain existing customers. Informative content is shared in the form of articles, videos, info graphics etc. It helps in building strong relationships with your audience by providing them with relevant high quality contents. Your business goal should be aligned with content strategy to gain critical success.

How a fresher would benefit from digital marketing?

In digital world, online marketing is essential for running a successful business. Marketers these days are adapting from traditional to …

Harness the Power of Direct Response Marketing

Harness the Power of Direct Response Marketing

It's all in the delivery. The power of direct response marketing lies in the relationship between the advertiser and the audience. A direct response campaign allows the advertiser to use some kind of broadcast media to get customers to contact them directly.

A memorable call to action
Direct Response marketing focuses on eliciting a desired action from a viewer. An infomercial that includes actors just rambling on and on with no call to action will not bring in results. Likewise, a radio spot that does not repeatedly state a company's vanity or toll free number will not help listeners remember it.

How you communicate your phone number in advertising is important. Creating a melody to go along with an 800-number brings in results. It's the ideal way to get clients to remember your contact info. Think of the catchy 1-800-SAFEAUTO, encouraging listeners to hum along while they dial.

All in all you want to encourage viewers or listeners to remember you and then perform some sort of action, from a phone call to clicking on a website.

Track and measure your results
Some companies rely on multiple advertising outlets. To get the best use out of them, do some testing. You can use a unique vanity or numeric number for each ad or publication to see which one was most effective. It's always a good idea to analyze your data. This way you can decipher how much you're getting out of your direct response campaigns.

Toll free numbers can enable many opportunities for testing and measuring your marketing efforts. You can harness the power of direct response marketing by taking the time to get a toll free number package that comes with a special function.

Get direct feedback
Get as much feedback from a potential customer as you can. A call is an opportunity to sell your product, answer questions and offer advice.

This is the best part of direct response marketing. You have immediate interaction with a potential client, rather than sending out a mailer and waiting to see if anyone calls. Sometimes it's even questionable if customers get direct mail or read it all.

Use highly competitive tactics
Direct response marketing is highly powerful as well as competitive. It is an effective tool to get your company name and contact info out to the public. Businesses can target their specific audiences through television, radio, web advertising all boldly displaying, or delivering, phone numbers .

Consumers who could benefit from a new product are more likely to call for more information if you have a toll free number. Whatever they might want, there is to be an effective way for them to contact you when they are ready to buy.

Along with the typical direct response marketing strategies think outside the box. Focus some attention on your website in the area of ​​increasing traffic. Search engine and viral marketing can prove quite successful.

Connect with the leaders in your industry
Join one of the direct response marketing associations to help you keep abreast of the latest issues impacting this field. Whatever your industry, become a part of its professional association. Such organizations provide one-of-kind opportunities for networking, education and growing your business.

Source by Christy Brugger

Guide to Choosing an Advertising Agency

Guide to Choosing an Advertising Agency

Choosing an advertising agency can be the best move your company ever makes or a costly mistake. There are a few basic things to consider when choosing someone to take charge of promoting your business or product. You may want a company that specializes in a particular media such as direct marketing or print advertising or concentrates more on making your brand or logo visible to the public.

More companies than ever are deciding to use broadcast production to promote their product or services. Ads on television and radio reach more people that any other method, providing you choose the correct time slots for your target audience. An advertising agency will know where to place your ads in order to reach the consumers that are likely to need your business. While you may think prime time television is the ideal spot for your ad, an agency that makes it their business to study viewing and listening habits may know that your product would do better in another slot or may even in another media. Placing your logo in a Sunday newspaper, for instance, may be a better idea than a radio spot. Ad agencies make it their business to know how and where to reach the largest segment of people who will respond to your advertising. They may even advise you to take your campaign online, an increasingly popular and effective advertising tool.

You may want to consider an agency that specializes in commercial production rather than one that spreads itself over all media. These agencies know where to get the best producers, the most creative managers and the best prices for your ads. Perhaps you are looking for one that concentrates on video production so you can effectively advertise within your industry or distribute focused CDs to a select demographic.

If you see an ad that grabs your attention, find out who created it and contact them. Read some trade publications and find out which agencies have received awards; there is a direct correlation between award-winning ads and sales of the product they were advertising.

Bigger is not always better when it comes to advertising agencies. Sometimes a smaller agency, as well as being less expensive, can focus on your job much better than a large and busy shop. Smaller firms also tend to attract very creative designers that are just beginning their careers and have fresh, unique perspectives.

Choosing the right advertising agency may take a little time but the results will be well worth it.

Source by Ryan Gilbert

Top 12 Best Websites To Use To Market Your Business In 2013

Top 12 Best Websites To Use To Market Your Business In 2013

There are many places on the internet where you want to consider marketing your business. Depending on which internet marketing technique you choose, it will determine where you post your content. However, there are certain sites that get a huge amount of traffic, and you’ll want to consider using them if you want to get as much traffic as possible. This will influence which marketing techniques you use, but again, it can dramatically increase your traffic and sales. The best part is that you can promote for free.

1. Google

Google is the number two site on the internet according to Alexa, as well as the top search engine. This site is also very business friendly as it offers plenty of opportunities to promote your business including Places, Mobile, Books, Google+, Pages, Sites, and Sitemaps. There are others. You’ll find access to everything you need within the Webmaster Tools, as well as Google for Business.

2. Facebook

The number one social network, the promotional opportunities on this site are almost endless. Includes pages, groups, events, your status, profile, games, and integration with your business websites and many others. If you want a social presence, start here.

3. YouTube

Number one in video. Build your presence by creating a search engine optimized profile and then submitting your videos. Participate in the community by commenting on and replying to other videos. The best part of this site is its keyword research tool, which is different from Google’s even though Google owns this site.

4. Yahoo

Yahoo is the top content network. Post your articles to Contributor, join groups and post ads, articles and other content, and participate in discussions. Answers is a great way to connect with your audience and find out what your potential customers want in products and services.

5. Amazon

Want to write and sell books? Welcome to the largest and most visited bookstore in the world. Create an author profile and advertise all your books and Kindles from one page. Write lists, reviews, and guides to promote yourself. You’ll also find forums groups on just about any topic.

6. eBay

This is the biggest auction site on the internet. They offer 50 listings for free, so you can post your products for sale here. They no longer accept digital products, so you’ll have to convert them to physical products. This is easy to do with Kunaki.

7. Windows Live/Bing

If you market on MSN, here’s an opportunity to connect with your audience. MSN users tend to be more responsive to offers than those who use Google or Yahoo, probably because they see fewer of them. Submit your sitemap to Bing as it drives results for both MSN and Yahoo.

8. Craigslist

The number one classified site, it was started as a way for those who wanted to attend events in San Francisco. It’s now the largest jobs board available online. Post your free classifieds, as well as press releases in community, and be sure and check out the forums.

9. Twitter

If you enjoy microblogging, or you want to try it, then go to Twitter. Build a profile that brands your business and then post interesting tweets. This is a great site for observing trends and connecting with your audience. Although time consuming, it can also be profitable.

10. Blogspot

Need a blog? Blogspot is a service of Google and number one for blogging even though WordPress is the most popular blogging platform. Earn money from AdSense, as well as create search engine friendly blogs that will get indexed by Google. It’s also business friendly, unlike WordPress hosted, which doesn’t allow commercial activity.

11. LinkedIn

If you market business to business, then start here. This is the top business social networking site, and you’ll find plenty of people here. Brand yourself by creating a solid profile with your achievements, as well as create a page to showcase your business. Participate in groups on just about any topic and connect with your audience, and don’t forget to post interesting statuses.

12. Pinterest

Pinterest is an image site that allows you to create “pins.” Far more than just an image sharing site, you may include links to your products and services as long as they contain images. Comment, share, follow and get involved. Make sure you use hashtags as these will help you pins get found.

It is beyond the scope of this article to tell you everything you can do with these sites, but it will get you started. The most important thing you can do is create effective profiles on each of the sites that allow it and make sure you include keywords that accurately reflect your business. This will help you with branding, as well as targeting your traffic.

Source by Jinger Jarrett

Top 3 Reasons Small Businesses Fail at Marketing

Top 3 Reasons Small Businesses Fail at Marketing

I often speak to groups of small business owners and I keep hearing the same comment over and over again with many of them saying that marketers don’t matter or marketing doesn’t matter anymore.

There are many reasons I’ve heard as to why marketing doesn’t matter: “all my business comes by referral,” “I never spent money on marketing and my business grew,” “marketing is a waste of money,” “I see no value in marketing,” “marketing is all luck so why spend money on it,” and so on.

Oh, how they are so very wrong! Below are the top 3 reasons why:

1. Their definition of marketing is wrong

When business owners tell me that marketing doesn’t matter, they usually have a totally different understanding of what marketing is than those who recognise how marketing contributes to business goals where it enables you to charge the most money you can for your services and products.

Marketing is first about spending time building a solid foundation based on strategy before proposing a series of tactics aimed at lifting sales. Until the business finds a way to change the context of how their ideal customer views what they do, and then becomes become the obvious choice provider, they’ll find that their marketing efforts never seem to build momentum or gain any return on investment.

You must be able to enter the conversation taking place in the head of your customers. Or, to look at it in a different way, to be able to address the number one question on your customer’s mind at exactly the right time.

So, how do you do this? The conversation that is taking place in every prospective customer’s mind revolves around two major points. There is a problem they have, and that they don’t want… and there is a result that they want, and they don’t have.

Those who often misunderstand marketing believe that it is only about advertising campaigns, brochures, flyers, website, email marketing, SEO, tradeshows, social media, copy, etc. These are the tactics – the way you implement your marketing. I’d argue that marketing is essentially the core of business strategy because it is about understanding the current customer, tapping into their fears, their goals and their aspirations and then creating products and services that the ideal customer is willing to buy from a brand they now they know, like and trust.

2. They believe either they or their co-worker can do it

Sometimes in the “do it all yourself” world of small business (or even big business when it comes to it), it’s difficult to identify the areas that require outside help. A business may be able to set up their newsletter, add plugins to WordPress, write a Facebook or LinkedIn post, and clumsily create header graphics, but you need somebody who is trained, practiced, and skilled at looking strategically and holistically at the marketplace, understanding the customer, and then creating unique opportunities based on this understanding.

Just think about it for a minute; just because you have a calculator and excel does that mean you are an accountant? If you have a ruler, pencil and have watched some episodes of Grand Designs – does that make you an architect? If you post regularly to your friends on Facebook and Instagram – does that mean you are a social media expert?

So why do small businesses believe that by buying a Mac and some software they will become a designer, marketer and communications expert?

It needs to be led by a strategic marketer who can then develop an integrated marketing approach. Can you or your co-worker do this? In some cases, you can. But those who can are most likely to either come from marketing or consulting backgrounds where they have transferable skills and experience defining AND delivering against a growth strategy.

If you are a small business, you need somebody who will have a very solid, process, streamlined, consistent, repeatable approach. First, they will research and learn about your company in great depth, the dynamics of the marketplace and identify shifts, trends, and changes. From there, the strategic marketer will be able to present the different elements of your marketing plan in logical order of how you should construct them, update them, or revise them; and identify the key areas you should be focusing on – be it generating leads, converting leads, increasing transactions right down to changing prices.

3. They hire the wrong marketing help

There is a huge misunderstanding around marketing strategy, marketing tactics, and marketing execution.

There is a difference between being strategically capable, creatively capable and executionally capable.

Small business owners don’t hire a strategic marketing coach/firm to develop creative graphics and headers; nor should you hire an advertising/graphic design agency to handle marketing strategy. A small business doesn’t need …

Case Study: From Red to Black, Generate Double-Digit Sales Increases Through Strategic Marketing

Case Study: From Red to Black, Generate Double-Digit Sales Increases Through Strategic Marketing

Conventional wisdom states that when times are bad and sales are down, management should cut all expenses except sales and marketing. And when things get really bad, management must cut everything but sales because selling is the fastest way to increase revenues.

This business-to-business case study illustrates how, if executed properly, strategic marketing can sometimes be a quicker, more efficient and more effective way to grow sales.

The Situation

A manufacturing firm's brand enjoyed high name recognition, and the longstanding business had survived and often thrived through multiple business cycles during its storied history. A competent management team had been assembled and was balancing operational needs with cash-flow requirements.

However, sales of the manufacturer's primary division were dismantling and the market for its products was in a severe depression. The lack of volume meant the company was not covering its overhead. Escalating energy and raw material costs were eroding profit margins.

Product and Distribution Channels

Market perceptions of its products were mixed. The company had a strong reputation as a manufacturer of "green" building products, but it was not well regarded for solving end-user problems. The firm was not in a position to compete on price.

Although the company's products were esteemed by specifiers and designers for being sustainable and other specific performance attributes, many end-users were put off by the high cost of the products, and sometimes found these products to be difficult to work with and of questionable quality.

Low sales volume and slow inventory turns decreased the company's value to channel members and kept new distributors from taking on the line. To cut costs, existing distributors reduced their inventories of the company's products, and dropped slower-moving niche items manufactured by the firm entirely.

In response, management hired a full-service marketing firm and undertook a full-blown marketing and advertising campaign. The marketing message trumpeted the environmental friendship of the firm's products but failed to communicate their other performance values.

Choosing Strategic Priorities

Rather than simply initiating a typical marketing campaign, the company needed to find:

· A high-volume application …

· In which it could be cost-competitive …

· In which it had a different story to tell …

· In an expanding market, enabling growth without having to take market share …

· And reestablish its value to distributors.

Internal Assessment

The company's primary product is a fiber board used for various purposes by construction trades. Reducing sound transmission in buildings appeared to be the company's best opportunity to generate volume. Multi-family projects that required sound reduction could require multiple truckloads of product. The firm already marked this application but was not emphasizing it.

The company's sound-reduction product performed well and was cost-competitive in flooring applications. It was installed very differently than the products dominating the market. Competing products were sold directly to specialty contractors, bypassing traditional distributors and contractors.

The housing market had collapsed with no recovery in sight. The lack of money for down payments, overly strict mortgage requirements, and fear of decreasing home values ​​crippled demand.

Still, people needed places to live. Apartment construction, while also down, remained viable, and increased demand was forecast for the foreseeable future. Demographic changes predicted surging demand for student housing and assisted living. Changing consumer tastes were boosting the desire for urban living. The Federal government's spending on affordable housing, often in the form of apartments, was increasing in an effort spur economic growth.

Executing the Strategy

A volume application had been identified that met the company's strategic imperatives. The marketing group now needed to focus all its resources on implementing the initiative as quickly and inexpensively as possible against larger, better-capitalized competitors that dominated the market. Every problem perceived by customers that could hold back sales needed to be solved.

How

The marketing team implemented a wide array of tactics to support the new strategy:

Brought It Inside. To reduce cost, the firm terminated its engagement with the full-service outside marketing agency and welcomed marketing in-house, with assistance from independent professionals.

Aligned the Messaging. The marketing team developed a compiling tag line aligned with the new strategy. The message was simple and specific, yet universal to the company's other product lines.

Developed Aligned Materials. The team delivered its solution and addressed all known obstacles through new marketing tools in a wide variety of mediums, including video, website, packaging, sales aides, installation graphics, product sheets, trade show booths and more.

Accessed All Available Channels . The team tapped all available cost-effective channels to dissolve the message, including the company website, YouTube and industry related third-party websites.

Quality Improvements. The marketing team communicated quality improvements needed to increase market acceptance to operations. The Operations Department innovated and made improvements. Third-party testing labs were engaged to refute end-user performance concerns and induce confidence.

Bottom Line

The shift in marketing strategy …

Strategies For Network Marketing Online

Strategies For Network Marketing Online

Before the Internet, network marketing business owners spent all of their time making contacts through people they knew, spent thousands of dollars on print advertising and even spent time chasing down friends and family. With the invention of the Internet, network marketing online has become the most important strategy you can use to increase your sales and make more money.

The following are some different strategies you can use with your network marketing online.

Article Marketing

One of the easiest and most effective not to mention most economical strategies for marketing your networking business online is through article marketing. People don’t go online to buy or join your program. They go online to find information about network marketing or MLM and by providing quality articles that meet this need you are instantly considered to be more credible than the marketer who puts up an ad and does nothing but sell, sell, sell. Writing and submitting articles to article directories can mean free traffic for years to come.

Social Networking

Another strategy is social network marketing online. There are a variety of different websites that offer you the opportunity of advertising your business for free. Social websites, such as Facebook and MySpace, will allow you to get your business visible and you can link your business website directly to your social page. As part of your social network marketing online strategy, you can also join some of the discussion groups and forums you find and get your business noticed by all the members. Add your website domain name to your signature in these forums and you will find the traffic to your website will increase.

Blogging

To help portray yourself as an expert, you can also create a blog about your business opportunity. This method of network marketing online has become more popular over the last few years and the first thing you will notice on many business websites is a link to their blog. A blog allows you a more informal setting to discuss the workings of your business and the products and services you sell. It will also give your customers a great chance to provide their feedback on your business. It is important to make sure you do add new postings to your blog several times a week to keep your viewers coming back.

Through time and the invention of the Internet, more and more opportunities have opened up to business owners everywhere. Network marketing online has become of the norm of today’s business. Whether you choose to use one of the methods above or you plan to utilize other strategies, such as viral marketing or video marketing, you will find the potential for the growth of your business is unlimited. Network marketing online is the only way to go when you are trying to better your business.

Source by Ken Cobb

Using the Marketing Mix to Maximize Customer Returns

Using the Marketing Mix to Maximize Customer Returns

The traditional marketing mix used by businesses comprised of 4 key elements thought to be vital to the success of any business. However, with the passage of time and the variations in the kind of products and services offered, there are 7 key elements today in the marketing mix that require constant evaluation to ensure the best possible results. These 7 P’s are:

  • Product
  • Price
  • Placement
  • Promotion
  • Physical Evidence
  • Process
  • People

Businesses use a unique combination of all these elements in an attempt to achieve the highest customer satisfaction levels.

In this article, we will discuss all the 7 elements in detail and will explain how businesses can make constant variations in their product mix to maximize their goals.

Product

What distinguishes your product or service from other products? While there are standard quality and service components to establish performance, the product or service needs to be somehow unique, some way better than its competitor. This “unique selling proposition” is mission-critical to the business’s success. Customer satisfaction with your product or service is of utmost importance. Though it’s important to offer a high quality or a more economical price, better availability or quicker delivery time, it is also essential to make sure that your product or service has something that is unique and that sets it apart from the competitors in the market.

Price

Consider if the target market sees the price of your product or service as affordable. If the target market is not willing or able to buy, there is no chance to build your business successfully. If the price of your products is higher than competition, it is imperative to convince the market the value of the price premium.

Placement

In order to capture the market, make your products and services accessible and easy to buy. If the customer can’t find you, they can’t buy from you. If you offer online sales, carefully consider the process customers must go through to buy online. A difficult purchasing process is a barrier to sales. Know where your target audience lives and shops in order to put your product in front where they can see and learn about it.

Promotion

Promoting your product through the right channels to ensure highest exposure is essential to the marketing process. A promotion on broadcast TV or radio is expensive compared to other channels; they will reach people who may have no interest or not be qualified to buy your products. The costly reach of broadcast media can waste valuable marketing dollars with little return. If the channel is online, use the internet – and search engine optimization – to your advantage. Find out the keyword search terms that will bring the most amount of traffic. Leverage the content and position of the websites that feature your product to its best advantage. If promotion is direct mail, give careful consideration to a targeted mailing list. Direct mail can be more focused and waste less resources, resulting in a more exacting approach to your target market.

Physical Evidence

Think about all aspects of your organization that your prospective customer encounters. From the cleanliness of the selling floor and lavatories in a brick and mortar location to the ease of website navigation, the visit should be a pleasant and hassle-free experience for the customer. Polite, courteous and well-trained staff should be a priority to convey an image of quality from the product to the people who help sell and re-sell the product. The primary and secondary packaging can elevate a simple useful product and make it more desirable. Everything that the customer comes in contact with comes under the physical evidence.

Process

A lead generation process happens from the time your marketing is seen or heard by the customer until they take advantage of your call to action. The sales process starts from that call to action until the product or service is successfully delivered and paid for. Is the process well-tested and reliable? Is the experience the same from the customer’s point of view each time they interact with your company? How efficient is the sales process? If the process can be delivered from lead to sales in the optimum amount of time, conserving resources and expense, it can be replicated over and over to build more sales revenue.

People

From the people who answer the phone, greet the customer, handle problems, process payments, follow up on the sale, and manage the team to the president of the company, all actions contribute to an image of quality and service. It’s common to hear companies say we have great customer service in today’s world, but how they deliver the great service is what holds great significance to the customer.

How Companies Use the Marketing Mix

The marketing mix experiences a lot of variations throughout a product’s …

Email Marketing For Restaurants – The 7 Keys To Success

Email Marketing For Restaurants – The 7 Keys To Success

Many restaurant owners understand the benefits of emailing coupons, promotions or newsletters to their current customers. The DMA (Direct Marketing Association) found that Email delivers an unbelievable ROI of $57.25 for every dollar spent on it in 2005. The challenge for restaurant owners is how to effectively take advantage of such a powerful marketing medium.

The following are the 7 keys to successful email marketing for restaurants.

  1. Sign-up – Make it easy for your customer to sign-up for your email list. Have your sign-up form prominently displayed on you website homepage if you have one. Give your customers opportunities to provide their email addresses using paper sign-up forms at various contact points in your restaurant. Include your URL on receipts, take-out packaging and paper sign-up forms to allow your customer to join at their leisure. Simple privacy policy statements like, “We will never share your information”, are a must.
  2. Incentive to join – Provide an incentive for your customer to join your email club with an attractive initial coupon or promotion that is a strong call-to-action. Deliver your sign-up incentive immediately after the customer has provided their email address as part of a welcome email message. Alert your customers that they will most likely have to look for your initial email in their bulk or junk email folder. Provide brief instructions on how to add your name to your customer’s address book as part of your welcome message to eliminate future delivery problems. If you input your customer’s email address for them, be sure to add them to your list as soon after they have provided it as possible.
  3. Legal requirements – Include your legally required sender name and address information and customer opt-out capabilities on every email. Make sure that it is easy for the customer to opt-out if they desire. You should never require your customer to reply to your message and put “please remove me from your list” in the subject line in order to be removed from your list.
  4. Email frequency – Match the frequency of your email communication with the frequency of how your good customers will visit your restaurant. If you communicate too frequently you may annoy your customers. If you communicate not frequently enough, you can reduce or eliminate the customer retention benefits you desire.
  5. Get it opened – Give your customer a good reason to open your email. Think about why your customer signed up for your email list in the first place, they most likely are looking for coupons and promotions on what they normally order. Customers will be much more receptive to email that includes some marketing of new menu items or you promoting business slow times if there is a valuable benefit for them included in the email.
  6. Track it – Track each email and compare the results to previous emails. Look at open rates, clicks, forwards, and unsubscribes. Test new subject lines and various coupons and promotions to see what produces the best results. The best performing promotions may be candidates for more expensive marketing mediums like print advertising or radio.
  7. Persistence – Recognize in advance that growing your email list is hard work. Forrester Research states that the average company will lose 30% of its subscriber list every year. You need to continually push for email sign-ups at the same time eliminating names from your list that are no longer valid.

Email is the most cost effective marketing method available today by a wide margin. Used effectively it can prove to be invaluable as a tool to retain your customers and grow your revenues.

Source by David Gonynor

How To Target And Market To Your Graphic Design Clients

How To Target And Market To Your Graphic Design Clients

Identifying the target market is not an easy task. It is indeed one of the vital elements which inform you about the market you want to target and how it can bring the maximum benefits to you and your consumers and prospects. In other words, it will become easy for you to look after your graphic design customer's needs and wants in a much improved way only if they all are grouped according to their tastes and desires. There are different types of market that can be targeted. They are discussed below.

Target Market

This type of market consists of your key customers that have the identical needs and wants. Although you have not fully described their needs, you still are in a better position as you are aware of who is your target market. It can be on a larger scale or smaller scale. However, more than the size is their needs which will play a decisive role in the end.

Secondary Market

This is the market that is linked to your target market; however it is not the segment that earns you the majority of the revenue. For instance, a company who makes roof, their primary target market consists of commercial buyers who replace roof. In addition, the same company also has the secondary market that contains residential sectors that repairs roof. Although the majority of the income is extracted from the primary segment, suddenheless the secondary market does make a contribution to the roof company.

Niche Market

This kind of market consist of would-be or potential customers that have a different need not satisfied by any company. It is not an easy task to identify your niche market. However, when it is discovered, it is certain that you will earn a lot of revenue from this market. For instance, a graphic designer whose main job is to design artwork for the billboard hoardings would benefit a great deal if he finds a niche of designing an EBook covers.

By incorporating the date of your customers, it will be easy for you to further define the following markets.

Main Target Market

Incorporating the customer information in your main target market will give you the confirmation of the identical needs and desires of the customers in this group.

Secondary Market

There will always be a secondary market for your product even if you have not identified or defined properly. However, if it has been identified, it is always better not to pursue the target market and secondary market at the same time. It results in the expansion of your marketing activities into the wide areas that may become difficult to monitor and may also result in heavy losses for your product and indeed the company's image may go into jeopardy as well.

Niche Market

As discussed with the secondary market, never focus too heavily on the niche market in the early days of the product launch. However, keep your business updated on the developing niche markets that may prove profitable at a later stage.

Source by Brian A Scott

What Is Digital Marketing and How to Use It

What Is Digital Marketing and How to Use It

You will have to devote lots of time marketing yourself and earning referrals. Content marketing thus will be more prone towards user-generated, instead of professional, content within the next calendar year. The secret to content marketing is that the content has to be interesting to your audience and will supply value to them.

There are a number of reasons to put money into influencer advertising. It is a way to get past the need to use ads to reach your audience. Though email promotion is highly effective, not all startups can harness the real power of email marketing.

Digital marketing isn’t rocket science. It has no boundaries. Since you may see, digital promotion is a big and complicated topic. Digital Marketing is a huge subject and you cannot turn into a hero in 30 hours! It is a type of marketing technique where the marketing activity is carried out with the help of channels and platforms available on the internet. It uses the internet as a main promotional medium, in addition to traditional TV and radio.

It is one of the fastest growing industries so there is much room for growth and development. It is one of the top 5 growing sectors since the year 2009. In simple terms, it is the promotion of products, services or brands via digital marketing channels. It is much more advanced than the traditional style of marketing because, One has to be very careful in selecting the right strategy to generate reach.

Getting your very own digital advertising and marketing blog is able to help you set yourself apart from others in the business and stand out when you should speak to an influencer or potential employer. The ideal marketing influencers are individuals who speak and reveal themselves in front of individuals.

Your email marketing strategy will vary a lot based on the essence of your small business. Needless to say, there are a number of different reasons your data-driven advertising and marketing strategy could fail in addition to a deficiency of comprehensive tools. It’s simple to separate your digital advertising strategy into various channels like pay per click ads, social networking, search engine optimisation and so forth. A digital marketing and advertising strategy does not necessary demand a detailed analysis, it merely takes a set of objectives and goals which you are seeking to realize. You should develop a content marketing strategy based not just on the info you need to give your clients, but also based on your understanding of what information people are trying to find.

Your digital marketing and advertising strategy might incorporate elements of all 3 channels, all working together to assist you achieve your objective. An intelligent and powerful digital marketing and advertising strategy has many faces. Then you’ll have a fully integrated digital marketing and advertising strategy.

Developing a digital marketing and advertising strategy does not need to be hard work. Based on the scale of your organization, your digital marketing strategy might involve a number of objectives, but coming back to this easy manner of thinking about strategy will be able to help you stay focused on meeting those objectives. It needs to deliver the right content based on their buying stage. A clearly defined digital marketing and advertising strategy encourages existing customers together with new customers to engage and stay loyal.

You need to construct a marketing system which focuses on a group or groups of individuals. The key issue is to develop your promotion system with the most suitable expectations. Fortunately, marketing software has come a very long way in the past few decades, and there are a lot of tools which may help. Ask yourself these questions before you pick any new marketing and advertising tool. You are going to learn how to use the digital instruments and techniques effectively for a prosperous campaign. In other words, it’s because digital instruments and skills have an established capacity to create revenue, and companies wish to harness that power and keep competitive.

Using digital radiography has rapidly increased in recent decades. You could also take advantage of sophisticated email marketing software to run targeted campaigns with an objective of convincing your audience to have a particular action such as signing up for a class, buying your goods, attending an event, or in any case may be. It explains using email marketing, online affiliate marketing, Facebook marketing, and the way to use social networking tools like Twitter, podcasting and blogging.

Source by Rosario Berry

Affiliate Marketing: Why It’s the Best Option for Novice Internet Marketers

Affiliate Marketing: Why It’s the Best Option for Novice Internet Marketers

If you are serious about changing and improving your financial position, your current job, like most jobs, will not provide the necessary opportunities.

But what about becoming your own boss and starting your own business? This sounds romantic. But after the romance wears off, the truth is: business ownership is nearly always a 24-hour-a-day treadmill. Most entrepreneurs do not own their businesses – their businesses own them. Even after putting in all those hours and mortgaging their homes or borrowing from loved ones, small-business people only really own their jobs. And then there is the fact that only 1 in 10 small businesses last long enough to celebrate their 10th anniversary. Now that is frightening. So if it is money you want, jobs or small business are not going to help. So what now.

What the world needs is a business concept that works. A business concept that can result in an income supplement which will eventually supersede your present salary – and beyond. In order to understand the value of this concept, there are 4 principles I would like to share with you.

The elements of a business (What makes a business successful)

The company – The company is the business vehicle that you choose. Unfortunately, 9 out of 10 companies fail within the first 2 years, and that is why many entrepreneurs do not join organisations that provide business opportunities until those business are at least 2 years old.

The products – If you sell non-consumables, you are unemployed until your next client purchase the product. “Intangible” consumable products, such as cell phones, are different – they generate income every time the phone is used. Other examples are annual travel packages, repeated Internet connections and the renewals of households insurance policies. Repeating commissions generate what is known as “residual income”.

An expanding market – Consumers must want and need your products. If you have to convince your market that they need your product this month, you will end up having to convince them every month. On the other hand, if your clients need your consumable product or service from day one, they will need it again – and again.

Trends – Trends are the cycle in a given economy. Timing in each trend is also important. For example: a speculator would want to sell something at the peak of its pricing and purchase when that same product is a dime a dozen. Those who are trend leaders are usually the ones who are making large amount of money.

Affiliate marketing is the ideal vehicle start as a new home-based business. Since all you need is a few hours a day, a computer with Internet connection and the desire to succeed. Promoting and marketing products via the Internet as an affiliate marketer is extremely easy.

Firstly you will need to sign-up at one of the vast digital market places on the Internet, do not worry it is free. Then have a look at what their marketplace looks like, choose a niche and then choose a product to promote. On all these websites are tutorials to help you get set up, so by just spending a few minutes, you will be a few steps closer to financial freedom.

Now there are various ways to promote these product, online forums, blogs, social sites, your own website, email, articles (just like this one), free classifieds, etc., etc..

The products found on these websites are tried and tested, so you do not have to worry about if and how they work. You do not need to concern yourself about face-to-face sale or shipping. You just promote and when a sale is made you get the commission, which is usually between 5 and 80 percent of the retail price.

Source by Jackie M Lodewyk

How Bollywood Movies Help to Learn Marketing Lessons

How Bollywood Movies Help to Learn Marketing Lessons

Marketing is a word, a magic that helps you to churn out more profits and staying afloat in the challenging world. Significantly, the world of the Bollywood is an apt example that’s success story can be written only via marketing strategies. The huge investment, many hard works, career start for many, all depends only on the marketing strategy to make the movie successful. The movie release faces real-time challenges as the number of movie releases at one time (Hollywood/ Bollywood). Additionally, challenges are of doing new every week, no loyalty branding, meeting the existing benchmark and best music, best story, best actor and so on. Therefore, Bollywood marketing strategies are considered to be one of the best learning lessons for the marketing students.

The digital world has introduced several new opportunities and ways to develop and enhance marketing of the products. The marketing strategies of the Bollywood movie offers a real-time platform to grasp the basics of the promotions and advertising. With focusing on the real fact, marketing gurus also justify the concept and strategies of marketing from Bollywood Movies. It is aimed to highlight the significance of the marketing strategies in the dynamic changes of the globalized world.

Key Marketing Strategies-

Challenges and the First Strategy- Moviedom is witnessed with the rapid changes through the technical advancement and the glamorous fashion. The basic need is to maintain the key focus of entertainment with overlapping the difference of the changing world. Therefore, the marketing strategies need to identify the challenge and to create the first effective marketing plan. This first plan should be comprised of each and every step of promotion that should be sufficient enough to face the real world challenges in terms of money, creativity, the medium of promotion and time.

Online Marketing Campaign-

With the increasing numbers of the internet users, the online marketing campaign is the best medium to cover up the maximum viewers in investing less amount. The website advertising, social media ads, promotion through the mobile app or promo launch on the e-commerce website, graphics, and animations, music launch including ringtones and hello tunes are some of the trending approaches of the successful promotions steps.

360-degree campaign:

The campaign should be rotational 360 degrees i.e. it should cover all types of the audience from a small city to overseas. Along with the new advanced promotional steps do not forget to cover all traditional strategies like posters, radio, CD’s, event promotions and many.

The animated character from the ‘Hum Tum’ movie is the best example that proves the efficiency of promotion through animation or gaming. Similarly, mobile games based on the movie character like Ra.one proved his significance in the movie promotion. The music launch of ‘Ghoomar’, Jag Ghumiya, ladki kar gayi chul and list are of many that proves to be a strong reason for the movie success. The factor shows that in the product each and every part is very important and should be perfect and innovative. So, design each and every promotion strategy by focusing on every aspect of the product.

The marketing field has become the most innovative, interesting as well as challenging. Bollywood along with the marketing would go parallel and will reach to the new milestone of creativity. Every new challenge is an opportunity to explore the new way of promotion and advertising.

Source by K Gangele

What Are the Successful Strategies in Network Marketing?

What Are the Successful Strategies in Network Marketing?

The majority of people in network marketing continue to search for successful strategies as they find traditional methods being taught are much too hard.

So why are we content on teaching strategies that have a known high failure rate? Are these people not cut out for Network Marketing, or is there something systemically wrong with our strategies?

When I first got started with network marketing I thought it was a bit odd that I was taught to approach all of my friends and family, or better known as our 'warm market'. Though I did it because I thought it made sense for these people who know and trust me, so why not.

Like many in the industry, I was shocked at the resistance I was faced with. But I was determined to make the business work and figure out successful strategies that I could pass on to my down line. In my mind to have a successful system means to have something in place that others could employ with as little troubles as possible.

So I looked at what we were being asked to do. The first thing was to approach all the people that we know. Well simply put, most people who I knew were not interested in what I had to say.

Imagine if you ran a Pizza store and you were to call up people that you know to ask if they would like to purchase a pizza tonight. Is that what you call a successful strategy? Then why do we do it in our Network Marketing Businesses?

After three years in the industry I have finally learned something powerful. A successful strategy would include both warm market and cold market strategies.

1) Warm Market. Understand that there may only be a handful of people who you know right now who would be interested in building a home based business. These people can prove to be some of your best business partners.

The downfall with your warm market is that you only know so many people, and it is painfully slow to build on that number using traditional methods.

2) Cold Market. There are an infinite number of people in the cold market (people who you do not currently know or have a relationship with). When you learn successful strategies on how to market to people who are in other towns, cities, states, or even countries; Now you have opened the doors of opportunity.

Technology now allows us to communicate with thousands of people with the click of the button. Sure, approach the people who you would like to work with but realize the massive potential when you look to the cold market. Possibilities are endless when you develop successful strategies that utilize technologies to communicate with others and build relationships.

Source by Taigh G. Smyth

How to Choose the Best Online Advertising Agency

How to Choose the Best Online Advertising Agency

In the new era of the time; new means of online advertising are being discovered and used for business success in advertising online. Every marketer is trying to find out most effective ways of online marketing so that they can get large targeted traffic for their online business.

There are many ways of doing online advertising For instance face-to-face marketing (called chatting), banner advertisement, pay per click, Paid email marketing, affiliate marketing, link exchange etc. But decision to choose the best advertising method is quite important part of the game.

The importance of online advertisement cannot be denied by anyone because of its advantages. To get maximum results from your online advertising campaigns all basic information to be collected before start doing it like what is online advertising, why to do it and how it works for your business promotion. You should also know that what methods are being used by online advertisers for promotion of your business website and how to choose the best online advertisers out of the millions available online.:)

A step before you choose the best online advertiser or advertising agency, you should make sure that by what method they will advertise your website. Whether the traffic is targeted or forced? Only search engines can provide the Natural targeted traffic but it requires a lot to sustain the high ranking on search engines especially in Google search engine. Third party targeted traffic is also beneficial in some cases as compared to Natural traffic as it has more sale’s conversion ratio.

Targeted email marketing is another source of traffic in which an email with a message plus your affiliate or website URL link is contained and your message and link URL is sent to the mailing list. In this method people click on your message and your link automatically open your website, they read it and if found suitable, they buy, use or bookmark your services. This is how you get target traffic for your site from email marketing. There are so many email advertising agencies out there on internet that provide the real, natural target traffic to your website on paid basis.

PPC- Pay per click ads is another way to get traffic in which you need to pay to the advertiser per visitor they send to you. But in most of the cases pay per click advertising becomes a bit expensive for the beginners or newbie who just started internet marketing business online.

One more way to get web traffic is spreading banner ads, in which you ads is shown to the targeted audience and you are charged per impression on that banner. But click rate is very low for banner impression. Say if you buy 100 impressions and you get 10~20 clicks but no sales then banner impression is not a perfect idea for your business and is entirely depends upon your business type.

The most important aspect in all of these online advertising agencies is that there are millions of the companies or agencies are working to send targeted traffic to your site but many of them are not quality one also they offer cheap services for you but they doesn’t provide the real natural traffic. So, beware of those agencies when you are going to Choose the Best Online Advertising Agency for targeted traffic to your website.

The best forever method I do use is twitting with others by using twitter.

Twitter is a social networking site where you can add friends follow them and also people will follow you. Once you have a good list of followers (as your followers do also have their followers, so list becomes huge in few days) and you just post a single message and the whole list will get that tweet from you. They click on the link provided in your tweet with approximately 100 letters in your tweet and by this way they visit the site and take out whatever they like from that. This is the way that I use for online advertisement of my business.

Source by Praveen Kumar Yadav

What Is a Marketing Plan?

What Is a Marketing Plan?

Unfortunately, if you build it they will come not to apply to selling your product. Interested new customers in an unknown brand or product requires strategy. Read on to learn what is a marketing plan and how to outline yours.

Your marketing plan will help you assess customer demand, discover distribution channels and pinpoint the best ways to market your business.

Before starting to write, you need to do some market research. You can hire a firm to conduct your market research or do it yourself. Through this research you'll learn about your competitors, customers, market and your product. Your goal is to know as much as possible about your product's world. Once you understand that, it's time to work on your marketing plan.

What is a marketing plan ? A marketing plan is the road map to how your product will move out into the world. Not only will it lay out what you want to accomplish, but it will also explain how you plan to achieve your goals.

Your marketing plan will consist of 9 parts:

Executive summary: No matter what kind of plan I'm writing, I like to write the summary last. Your summary should contain the most important points from each section, capture the reader's attention and be polished to perfection.

Company: This is where you explain what your company stands for. Use it to introduce yourself as owner and outline your company's goals and values.

Product: Tell the reader about your product, including what makes it unique, superior or more in demand than your competitors' products. Back your statements up with hard facts.

Customers: Use this section to describe your target customers. One of the easiest ways to do this is simply imagine your ideal customer. Describe her life and what she wants from a product like yours.

Competitors: This section outlines who else is trying to reach your customers and what competitive advantages they have.

Delivery: How will your customers acquire your product? Will they buy it in a retail store, order it from a catalog or buy it directly from you online or in person?

Reach: Here is where you explain how you will reach your customers. Plan your budget for each medium and how much time you will spend on each.

Handling challenges: New business challenges arise all the time, but if you're prepared you can overcome them. Outline some roadblocks you could face and how you will handle them.

Pricing: This section lets you explain your product pricing strategy. Outline the cost of your product, your profit margin and your retail and wholesale prices. If your price is higher or lower than others in your niche, explain you rationeale.

Your business plan will change with the life of your business. As customers' tastes change, new competitors enter the market and old ones retire, you'll need to update your plan.

Choose a refresh date 6 months in the future to evaluate your plan: what worked, what did not and what new directions do you want to take.

Now that you know what is a marketing plan I hope you'll start writing your own. While having a plan will not guarantee sales, it will help you set yourself up to meet your goals.

Source by Andreea Ayers

Tips and Tricks for Building an Effective Direct Mail Marketing Campaign

Tips and Tricks for Building an Effective Direct Mail Marketing Campaign

To begin your direct mail campaign, break down the process into manageable steps and take these factors into consideration. Here are some questions to ask yourself.

Who is your target audience?

The first step is to identify your company’s target audience, or target audiences, and understand these demographics as well as possible. The more knowledge you have of their purchasing habits, needs, and wants, the more effective your direct mail campaign will be in helping them understand how your business can benefit them. Are your clients male or female? Old or young? Where do they live? The more detailed, the better. Look at the demographics of your existing customer base, but also imagine what other customers you might want to reach out to. Who uses your services, and who could use your services?

Who is on your mailing list?

Once you have a good understanding of your current and prospective clients, create a mailing list. Better yet, create different lists for different campaigns; the material you send to existing customers might look different and contain different information than that which you send to potential customers. The more tailored your pamphlet, postcard, flyer, etc. is to the specific recipient, the better the chance he or she will respond positively, if at all. Keep detailed and organized records of your lists for reference when creating future campaigns.

What do you want to say? How are you going to say it?

Now it’s time to design the actual promotional material that you will send out. There are many types, including postcards, flyers, and pamphlets explaining your services and detailing special offers. Thank you cards and greeting cards for previous clients are just as important; they’re instrumental in fostering a sense of community and letting customers know how much you value them and their business. After all, one of the principal reasons people respond so well to direct mail marketing is that it’s more personal than electronic communication. Identify which types of mail you will be sending to which people and the text to include. Make sure to double-check spelling and grammar.

Next, focus on the visuals. Pictures are crucial. If you are a company that sells home products for elderly customers, include photos of people making it clear just how easy-to-use your products are. Other businesses, like law firms and real estate companies, traditionally utilize photographs of lawyers, agents, etc. because they are businesses that rely on personal, one-on-one trust. Make sure whatever pictures you choose are high-quality and professional.

Graphic design plays a crucial role in representing your business as well. If your material appears outdated or aesthetically displeasing, you jeopardize the perceived reliability and quality of your company, which can greatly affect business. If you have no experience in graphic design, it is best to leave it to professionals. Some direct mail services offer in-house graphic designers.

With these tips in mind, you will be off to a great start designing an effective direct mail marketing campaign!

Source by Alfred Ardis

Email Delivery Drops – Fewer Emails Reach the Inbox

Email Delivery Drops – Fewer Emails Reach the Inbox

The success of business to business email marketing campaigns depends on many things, but email deliverability stands at the top of the list. According to Return Path's 2016 " Deliverability Benchmark Report ," the rate of emails making it to the intended inbox has declined steadily since last year. The report tracks the email delivery journey of seed addresses sent from 140+ regional and worldwide email servers. This decline affects everyone who uses digital direct marketing campaigns to attract the attention of B2B customers and clients.

Return Path reports that a full 20% of all emails sent around the world do not reach the email inbox it was sent to. Not only is this number shocking enough for companies who send out hundreds or thousands of business to business email messages during one advertising campaign, but the report also indicates a marked decline from quarter to quarter. Second quarter email delivery stood at 79%. The same time last year, emails hit inboxes at a rate of 81%. The third quarter of 2015 saw rates near 82%.

Not only are the overall global numbers sobering for direct marketing technique users, but the numbers for individual countries look even worse. Deliverability suffered most in the United States. In 2015's third quarter, delivery rates were near the worldwide average at 80%. In the second quarter of 2016, they dropped to only 69%, a significant difference from the global range of 79%.

Several major countries around the world saw a decrease in email marketing deliverability through the past twelve months.

1. Australia at 90%

2. Canada at 89%

3. Great Britain at 88%

4. France at 84%

5. Germany at 80%

6. Brazil at 79%

7. USA at 73%

During the same period of time, spam blocks from email recipient providers stayed at a steady 5-7%. Emails that went missing completely jumped from near 15% in late 2015 to about 25% in 2016.

These changes in the business to business email landscape could have been rooted in the high rate of competition within the United States email provider industry and due to all the companies and individuals who use digital direct marketing as well.

For those who understand it is still a viable and effective brand building, funnel filling, and sale making advertising method, the precise reason may not be that important. They can not change the email industry, after all, just adapt to better methods of working with its limits. Lower rates of email delivery mean marketers must step up their game if they wish to forge strong B2B relationships and achieve the most lucrative returns on their expenses.

Despite the less than inspiring news from the Return Path deliverability report, they do offer valuable suggestions to help marketing experts succeed using digital contact through email. After all, if the deliverability of email goes down, marketers need a way to combat that drop. Every email campaign sent must attract more attention and inspire more action from the people who do receive the contacts.

# 1 – Understand the Email Deliverability Factor and Plan for It

It should not be a surprise when a certain percentage of a business to business email marketing campaign is returned or disappears into cyberspace. Because some emails will never reach their intended targets, marketers should plan for this issue by sending out more emails or working on creating more precise targeting criteria. Word to the Wise's owner and email delivery consultant Laura states that brands need to "start thinking of it (lack of email deliverability) as something that can be planned for."

# 2 – Reduce the Chance of Getting Caught in Spam Filter Traps

If companies do not want their emails to get automatically routed to the Junk or Spam folders instead of the Inbox, they need to focus on providing quality contacts and keeping their reputation clean. Follow all CAN-SPAM guidelines, always provide a clear "Unsubscribe" option, avoid decceptive redirects, headers, or subject lines, and never use a business email server for questionable activities.

# 3 – Keep Your Direct Marketing Email List Current and Correct

Not only does outdated and incorrect email contact information give companies no likelihood of a successful contact or future business, but it also contributes to the possibility that their messages are deemed spam. The more undeliverable emails sent by a particular email account or domain name, the greater this chance is. This directly correlates to how the B2B community and a particular industry views the company in question. In order to build a positive reputation both online and off, a company needs to operate with doctrine and consideration for every recipient of their marketing message.

# 4 – Focus on Engagement and Value to the Recipient

If a person who receives an email clicks on the "This is Spam" button, …

Taking Time to Define Your Target Market

Taking Time to Define Your Target Market

If you are starting a consulting business or are already involved in the profession you need to understand and be able to clearly define your target market. Knowing who this group of people is actually goes hand in hand with defining your consulting niche. It is one of the factors in determining where your firm succeeds or not.

Let's take an example of an internet consulting company. It is not enough just to say "our target marketing is website owners". That is a great start but you really need to take time to study and define who exactly those website owners are. Are they small businesses in the finance sector? Are they restaurant owners that have or want websites? Or are they students with blogs and social media needs? You need to really narrow the group down.

After you have been able to define the age, gender, general income levels, and lifestyles of your potential clients that you are targeting you can then start to think a bit more about you're pricing set up of your consultancy. Remember depending on who you are offering your consulting services to you'll be able to charge different amounts of money.

The next thing you can start looking at is developing your visual brand identity. If you know who your target market is it will be much easier to come up with visuals that will appeal and attract them. Most companies come up with graphic identities before they have clearly defined their target market and that is often why brands do not stand the test of time.

Once you have determined your visual brand, understand your demographics and the pricing that you'll be going after only then can you start to think a bit more about what kind of promotional campaigns you'll want to employ to get your message out. This way you will have a clear picture of what kind of media outlets you should be considering, and what "tone" to use in your promotional and media campaigns.

These are just some of the steps that you really need to consider before anything. Remember that even though it is exciting to start your business as quickly as possible you really need to define your target market and also do market research before anything else. If you do a good job of those two steps you'll be way ahead of so many other consultants out there and therefore have a way higher chance of succeeding in the consulting field.

Source by Samuel Zipursky

How to Find the Best Digital Marketing Agency

How to Find the Best Digital Marketing Agency

In order to find the best digital marketing agency, first, we need to understand “what is digital marketing”, “will digital marketing benefit your business” and answer the question “how do I get more leads for my business?” – which should be the purpose of any marketing.

What is a Digital Marketing Agency?

The dictionary definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. So simple to summarise in one sentence, yet it can be a complicated process to get right and to ensure that all of your digital marketing is working together, not as silo activities. This is where the expertise and experience of the best digital marketing agencies can be hugely beneficial.

Traditional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would go to a computer to search for a product or service, nowadays people are connected to the internet all day, every day and “live online”. Looking for information, a product or service is as quick and simple as searching on a laptop or computer at work or picking up their mobile telephone or tablet. Digital marketing focuses on getting your information, products and services in front of people when they are looking online. The best digital agencies understand the buying process of your products and services and ensure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the various stages of the buying process i.e. research, consideration and purchase are called “micro-moments” and the very best digital marketing agency will present the relevant information, service or product at the targeted time in the buying process.

Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.

Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable way of getting leads into your business and driving up revenue. The very best digital marketing agencies will manage all of the digital advertising based on return on investment (ROI) ensuring the leads generated are at a cost that makes business sense and increases profit levels. Digital marketing will benefit your business and answers the question “how do I get more leads for my business”?

Digital marketing, sometimes referred to as website marketing, can be broken down into a number of important features and services:

SEO Services

Search engine optimisation, most commonly abbreviated to “SEO”, is the process of getting your website found on search engines like Google when people make a search relevant to your business, services or products.

Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it is found for the search terms people use (often referred to as “keywords”) to look for them in Google.

SEO requires experience and understanding of how Google reads your website. What messages and information you want Google to read for a webpage or website and knowing where to place that information so search engines can find it. A good SEO company will have a proven track record of ranking websites high in the search results.

SEO works best when the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of this is the “near me” phenomenon, which has seen a 150% growth in the last 12 months, where mobile phone users are adding “near me” to their search query i.e. “SEO Company near me”. These customers are looking to buy and buy from a local service or product supplier.

Although SEO can be a stand-alone service, it is most effective when combined with PPC, social media and reputation marketing. SEO is also the cornerstone of effective PPC, social media and reputation management campaigns.

Pay Per Click

Pay Per Click (PPC) often referred to as “Google Advertising” or “online advertising” is where you position adverts at the top of the search results for specific search terms. These search terms can be the words people use when in the “research” phase of making a purchase or targeted at the “buying keywords” when potential customers are looking to buy.

Although your advert, depending on your budget, can be shown every time a search is made, you only pay when an internet user clicks on your advert and is taken to your website or calls you direct from the search results page meaning you only pay when you get a click …

Building Network Marketing Using Internet – Part I – The Importance of Trust in Network Marketing

Building Network Marketing Using Internet – Part I – The Importance of Trust in Network Marketing

Network Marketing is a people business, "people" as in I see you and you see me, you hear me and I hear you. We establish a relationship of trust when we talk with someone and let them know we are going to be there for them when they need us.

How long does it take to create that trust? Sometimes minutes, sometimes months! That's why we are told to come up with a list of names of people we know, namely, family and friends: because we already have a relationship of trust with them. If we tell them we got involved in this business that is going to set us free financially, we can add "you know I do not fall just or anything" and they may believe us. Besides their own believes and thoughts about Network Marketing, we have more chances to make business with someone we know just because of that trust.

So, what happens when we run out of people who trust us? We start making more friends, meeting more acquentions or approaching big amounts of people who do not know us to see if someone is in the right moment and the right place, if the timing is right for them. In this case they trust their own reasons to look for new ways to make money and they are more vulnerable to trust you if you look fairly decent and honest.

What about leads? They already are looking for something (supposedly) so our job is to tap into their needs, let them know that we care about them, that our only intention is to help them. Again, that can take few seconds or much longer. But we can only make so many calls, right? How many leads do you have to call until you find someone who is really interested in a home based business, interested enough to let you come into their lives and become their friend?

Again, trust. Only when someone trusts us, he or she is willing to do business with us, either buying a product or considering the business aspect of what we have to offer. And using Internet in Network Marketing can help us in building a relationship of trust, as you will see it in the next articles of this series.

In the next article we will explore how technology affects our relations.

Source by Angelica Ried

Can Marketing Videos Help Your Online Business Plan?

Can Marketing Videos Help Your Online Business Plan?

Your online business plan should have multiple steps and parts for Internet success. Marketing videos should be an important part of that process. Social network sites are increasing quickly and this including video sharing sites. By embracing this trend and making it part of your online business plan you are helping create online success.

What are marketing videos?

These are videos that help you market your product, service or even you. Marketing videos can be just like a commercial, or can be like a short infomercial. Some people create marketing videos with consumers of the product or service. Happy consumers can one of the most convincing arguments for buying.

Do marketing videos need to be about selling?

These videos may not necessarily sell something by themselves. You can have instructional videos that bring in visitors and get more website traffic. These you can add to the various video and social network sites. The more sites that have your videos the better it is for your online business plan by sending you more website traffic.

Should marketing videos be professional quality?

While there are many videos that are done by professional videographers, there are plenty of marketing videos created with a Flipcam. Some people use professional editors, while others just film the video and use it as is. Video marketing does not need to have the same qualities as TV commercial as long as you are authentic to you and your product.

Where do I use marketing videos?

Anywhere and everywhere you have a web presence. You can even use them on places where you do not. If you have a YouTube video you can embed your video on any social network site or website where you can add HTML. You can also email the link or use a forward service to make the address simple enough to share with others. The more places your video is, the more likely people are to watch and send you more website traffic.

Why do marketing videos work?

They should be a part of your online business plan because the video market is growing at incredible speed. Many people are more likely to watch a video over reading a sales letter. While you may have spent a long time preparing that letter, the video marketers are able to create a video reliably quick and easy and upload it to send more people back to the site and they will be even more eager to buy having already sat through your video.

Source by MJ Schrader

Article Marketing Strategy That Can Lead You to Success

Article Marketing Strategy That Can Lead You to Success

Almost 90% of courses and e-books I have bought online consider article marketing as one of the most effective method of traffic generation.

But when I first started online, I have no idea what to write and how to write good articles that can bring me traffic and I believe this problem also exist for other marketers as well.

After written over hundreds of articles, I have learned how to write an article that can bring huge traffic to my website. Here are some of the Article Marketing Strategy I have used

Article Marketing Strategy # 1) A Killer Title: You need a qualifying title to attract the attention of people who are browsing the article directories. There are so many new articles being submitted and approved everyday, therefore you need to have an attention grabbing title to lead your prospect to click on your article.

Article Marketing Strategy # 2) Quality of Articles: For your article marketing to take effect, you need to provide useful information that are of use for those people who read your article.

Article Marketing Strategy # 3) Quantity of Articles: Besides having quality for your article, you also need enough quantity of them to be effective. Your article marketing effectiveness is a lot on the number of articles you are submitting. You will not be able to have much traffic simply from submitting 2 to 3 articles every month. You need a minimum of 15 articles every week to show result.

Article Marketing Strategy # 4) A Killer Resource Box: At the end of every article, you will see a resource box that allows you to place your website link. This is where you are inviting your readers to your website. Therefore it is very important to have a killer resource box that can make your reader click on it.

Article Marketing Strategy # 5) Article Directories: Submitting your article to the various article directories will be your next step once you got your article ready. Personally, 90% of all my traffic comes from the top 5 article directories while the other 10% comes from the hundreds of other smaller article directories.

Just to share with you, the top 5 article directories I find useful are EzineArticles, ArticleDashboard, ArticlesBase, GoArticle and ArticleAlley. If you do not have time to submit to hundreds of directories, you can just concentrate on these 5 directories.

These are some of the proven Article Marketing Strategy I use for my articles that have created good result for me. Therefore I hope you can use this as a reference when you are doing your own article marketing.

Source by Kelvin Lee

Beat Your Competition With Smart Online Marketing Training

Beat Your Competition With Smart Online Marketing Training

Doing an online business without marketing it can be compared to winking at a girl in the dark; you know what you've done but nobody else does – including her. If you've created a fantastic business that you think has the potential to take the market by storm, would not you want its benefactors to know about it? An online business can be very rewarding with lucrative income and additional returns, provided you know how to exploit the strongest marketing channels correctly.

Like in any other business, it is an absolute must to get hands-on training in the intricacies that drive a fierce internet marketing plan. There are several tools at the disposal of the ambitious online entrepreneur; however they have to be buttressed by extensive knowledge on their usage. Your marketing plans have to be fashioned on business goals, estimates and expectations. Choose a tool that maximizes your returns while leveraging your time and efforts. There are numerous marketing training systems that are ostensibly strong but breakdown at the slightest hint of a market drift.

Get trained on affiliate marketing that is a brilliant cutting-edge marketing plan that allows you the leeway of paying the website on which you are advertising only if there is an action or transaction generated on your website. There are a plethora of affiliate marketing training packages that you can subscribe to or better still just go through the vast storehouse of information available on affiliate marketing for free. Self-paced learning make take longer but can be very rewarding and will help you customize your learning and look for information that is relevant to your business.

Gear yourself with information on SEO. It is impossible to generate traffic on your website without having sufficient knowledge of SEO. Get comprehensive information about the most widely searched for keywords in your field. Learn how to incorporate them strategically in your content to generate optimum high-ranked search engine results. There are pages and pages on the internet dedicated to the fine art of having an SEO complaint website. Be a part of specialized online marketing communities, blogs, discussion boards and forums where you can interact, swap notes and get queries addressed by more experienced professionals.

Stay abreast with newer advanced marketing technologies that are making smashing debuts on the internet. Web 2.0 marketing is a highly effective tool to connect with your audience in a personalized, interactive and information-sharing manner. It is a medium that allows great customization and flexibility along with a scope for devising creative streams of exchanging information.

Source by Chris Dunk

Questnet Network Marketing Company Review

Questnet Network Marketing Company Review

It looks like the Questnet Domain was registered in November 2000. From what I can tell it looks like their offices are based out of Hong Kong. They are an MLM Company that wants to harness the power of e-commerce and apply it to an MLM Program. The company claims to have had a Three Hundred Percent growth rate over 10 years. Then they added the Personal Development aspect of Network Marketing into the mix, which has created phenomenal growth within their enterprise.

Last year in 2008 Questnet crossed it's 10th year mark as a leader in its field. What makes this MLM Company different from a lot of Network Marketing Companies you might come across, is that they are involved in selling their MLM Products in a wide variety of very popular and highly competitive and of course, very profitable niches. From what we can see this MLM Opportunity is available worldwide. I read a cool testimonial given from someone in Indonesia.

There are a lot of good aspects I noticed with Questnet as I continued my research. First thing that comes to mind is transparency. They are up front about the fact that they have a dedicated support team willing to help anyone get started. They are also very open about the fact that they've dedicated a lot of time and energy to fine tuning a sales system that can seriously benefit anyone who decides to work their program diligently.

Another cool thing is that Questnet gives you a Personalized Website, which you can send people to. I always tell people to setup a website and capture subscribers before you send them anywhere else. I say this as a reminder to make sure you build your business at the same time you build someone elses. You will also be able to login to a Virtual Office, which keeps track of your purchases, decisions and the status of product deliveries.

Questnet does send out Periodical Newsletters, special promotion offers as well as custom marketing materials. The company also offers Network Marketing Training sessions. Their partner who provides this service is called The V. These people are some of the top dogs and leaders in the MLM Industry. This program even allows you to connect with a mentor and will assign one to you to personally work with you. This feature alone is worth a lot.

I must say that lots of MLM Companies I have reviewed in the past end up with pretty good MLM Support, but the problem in the end is that if you have a sponsor who is not doing their job, the only one you have left to turn to is the company or maybe someone higher up in the Food Chain. In many cases crosslines in programs do not share full information although they try to maintain pleasantries in public. And if they can not help you or will not, then you pretty much need to fall back on your skills or pick skills somewhere else. But with Questnet you are guaranteed to connect with someone that's already successful so you can soak up their knowledge.

Source by Brian Garvin