Month: May 2018

What An Experiment With ClickBank and LinkShare Taught Me About Affiliate Marketing

What An Experiment With ClickBank and LinkShare Taught Me About Affiliate Marketing

I write articles for a living, but you will rarely see my name on anything I do. Nearly 100% of my articles are published under a different person’s name, on article directories just like this one. I’m fine with that. I get my money, I start the next article, life goes on.

When I first got into this job, I had no idea what the articles were used for. I had just left my job at a call center and knew literally nothing about online marketing or affiliate marketing or anything like that. I still don’t really. But, as I wrote quietly in my shadowed corner, I noticed that a lot of the articles I was assigned had to do with either ClickBank or LinkShare, two affiliate aggregates that bring together a lot of products (in the case of ClickBank) or online retailers (in the case of LinkShare).

The thing about these websites is that there are a lot of people on the internet claiming to have made thousands of dollars weekly by using these affiliate programs. I decided to do a little experiment of my own to see if any of this hype could be trusted (turns out most of it can’t). But, since both sites are free to join or use, I figured I had nothing to lose by trying.

ClickBank

This is the first site I tried. You sign up, and then go to the marketplace area where you can see all the products that are available for you to promote. Let’s say we go into the Cooking, Food, & Wine section. Here you have a list of all the products that fall under this category. The top one is an as seen on TV “Restaurant Secrets” cookbook.

This is accompanied by a little sales pitch from the seller explaining why you, the promoter, should be SO interested in promoting this revolutionary (sarcasm) new cookbook, and oh all the money you’ll make! Ignore that. What matters is the little stats below that, including initial money per sale, average money per sale, some other things, and the grav, or gravity. The gravity of a particular product is a calculation based on the number of affiliates who earned a commission by promoting that product over the past 12 weeks. Higher is better.

So did it work for me? I promoted 4 different products, each with a gravity of 75 and up, the highest reaching 132. I wrote two articles for each one, including the affiliate link, and posted them to various article directories, I’d say it was about 6 directories. My earnings:

First week: $0 Second week: $0 Third week: $36 (!) Fourth week: $9

Was it awesome? Heck no! That’s $45 in a month, which is barely enough to take my girlfriend out for a quasi-nice dinner, almost enough for Red Lobster.

I did learn some things though. First of all, yeah it’s possible to make some money on ClickBank. How much? I don’t know, but consider that I put roughly an hour of work total into writing all of the articles, maybe a half hour submitting them all, and you’re looking at about $30 an hour. More than I could make flipping burgers… for one hour a month. Now let’s look at LinkShare.

LinkShare

This website is for the promotion of retail websites like buy.com. Someone enters the site through your link and makes a purchase, you get a percentage. It’s usually between 5 and 15% from what I saw, depending on the retailer.

To be approved for a retailer’s affiliate program, they have to review your general profile (which you set up when making your LinkShare account) and then let you know, usually between an hour and a day later, if you can promote their stuff. I don’t see why they’re so picky, since you’re giving them free promotion for the most part, but let’s let them have their fun. For what it’s worth, I wasn’t rejected out of the 6 programs I applied for.

You can choose to use text links or banners, which you can paste all over your website, blog, or article databases all you want.

I once again wrote two articles for each retailer I wanted to promote, which turned out to be 3 out of the 6. Laziness is a killer guys. I went through the same routine, which all said and done took about 2 hours this time. Aaaaaand the moment you’ve all been waiting for:

Week 1: $42 Week 2: $76 Week 3: $84 Week 4: $125

Which brings me to a grand total of $327 for the month. I plan to go back to this sometime in the future and try it out some more, but as hard as it is to believe, freelance writing is actually pretty …

How to Improve Customer Acquisition With Digital Marketing

How to Improve Customer Acquisition With Digital Marketing

With the rise of digital technologies, marketing has become less expensive, more effective, and measurable. Online marketing is a promising way of promoting a business and getting new customers and retaining the existing ones. The power of online interaction and diversity in online channels highlight the significance of having a strategically sound customer acquisition strategy.

Social media and other digital channels drive engagement and we know engagement can help businesses acquire new customers and build long-term relationships with them. But how can a business leverage online marketing techniques to attract new customers?

Successful businesses put efforts to meet customer’s expectations. Just imagine a business has an incredible marketing strategy but the products or services it offers are disappointing. Will it be easy for that business to attract a large number of new customers no matter the quality of its marketing efforts? It all starts with delivering great products. Following are some of the suggestions that would help you build an effective customer acquisition strategy for your business using digital tools.

Valuable content

Prospects and customers should be at the center of a marketing strategy. When it comes to the customer acquisition, a business has to create and present valuable content that provides easy and quick solutions to its online visitors. The purpose of building a strong content strategy is to cater the needs of potential customers as well as to keep a certain level of engagement with the existing ones. Content is probably the only way to communicate with people who use the internet to find solutions.

Value proposition

Why does a customer prefer to buy from a specific business when there are plenty of others offering the same thing? A business has to build a realistic statement about why people should choose it. A SWOT analysis would help companies understand their strengths and weaknesses. This is what makes a business unique.

Social media

People spend plenty of time on social media sharing and receiving information. A business needs to figure out the social channels where it can find the most of its potential customers. A solid presence on relevant social media channels enables a brand to engage with its prospects and customers. Again, it is the content that helps a brand build an effective social media presence.

Search engine marketing

Paid search or search engine marketing is one of the most effective digital marketing techniques to get new customers. However, marketers have to be considerate in building paid search campaigns. Once executed in the right way, paid search can instantly drive new leads. If a marketer truly understands how to optimize paid search campaigns for better ROI, he can consistently bring in a great number of qualified leads.

Mobile optimization

It may seem superfluous to repeat that businesses have to optimize their web experiences for mobile in order to stay competitive. A large number of people use mobile devices to buy different products and services. Therefore, it is inevitable to build responsive business websites in order to attract new customers.

Precisely speaking, build great products and present them well on the internet. Digital marketing is all about how well you present your business to the online world and then how effectively you interact with your prospects and customers.

Source by Syed Ali Zain-ul-Abideen

Direct Mail and Direct Mail Marketing for NPDES Programs

Direct Mail and Direct Mail Marketing for NPDES Programs

The National Pollution Discharge Elimination System provides that each large corporation, new development, city, county and state agency have a plan to prevent pollution into storm drains. But this is often not enough because private citizens at their homes also tend to allow debris and chemicals or soaps to flow into the storm drains.

It additionally, there are mobile businesses, which often also pollute and allow things to go into the storm drains; non-point source discharges. To help educate the citizen and businesses it makes sense to use direct mail and direct mail marketing to promote NPDES programs. This will reinforce people’s decision to do something about pollution, but if we do not educate people they will continue to pollute and think it is no big deal.

Consider if you will a person washing their car in their driveway allowing soapy suds to go into the gutter and down into the storm drain. They probably think this is no big deal and one or two people doing this really is not a big deal. But if 20,000 people in a city do this then it is a big deal for the local wildlife which rely on the rivers and streams where the water flows to.

By reminding citizens that is their responsibility to help clean the water and prevent pollution and let them understand the issues regarding The National Pollution Discharge Elimination System and what the EPA is doing to prevent pollution will help reinforce the need of each and every person in our society and civilization. Direct mail marketing works very good for this purpose. I hope you will consider this in 2006.

Source by Lance Winslow

5 Fundamental Reasons Internet Marketers Fail

5 Fundamental Reasons Internet Marketers Fail

So many people get into Internet Marketing believing it’s an easy way to make money. If you have done any research on the subject, you may have been convinced by all the ‘hype’ out there about making thousands of dollars in a matter of days, weeks or months. In reality, very few are succeeding. Some estimate that 95% of new internet marketing businesses fail within the first 3 months.

WOW! That’s huge. Why? Isn’t it supposed to be easy? Well, it can be – IF you know how. There are any number of reasons people fail in this business, but what are the main things that contribute to the high failure rate? Maybe they don’t have the RECIPE needed to bake the successful Internet Business cake?

1. MAKING OTHER MARKETERS RICH:

Have you seen all those sales pages like ‘How I made $7,698.00 in 3 hours’ etc etc …??? Have you then rushed in and bought the product being promoted, that supposedly ‘tells all’ and will show you exactly how to do it yourself? I would estimate at least 75% of you have done that at least once. Am I right? You bet! Otherwise, the marketers selling those products wouldn’t have made those huge dollars in the first place!

Think about it. If you have bought just one of those products, then YOU are the reason they made that money, along with others just like you. Sadly, in a desperate effort to learn HOW to make money online, you are making other marketers rich!

2. NOT UNDERSTANDING HOW IT REALLY WORKS:

Another reason people fail to make any money or very little, is simply a lack of REAL knowledge. When we buy the ‘How I did it’ products, we may learn a couple of things about how others have done it, but what you don’t learn, are the FUNDAMENTAL things that get the dollars rolling in. There are things that other marketers just don’t teach you. They are selling you a product about ONE TECHNIQUE they are using, not the WHOLE PROCESS.

3. NOT KNOWING WHERE TO START:

Choosing the RIGHT way to begin the journey with internet marketing can be a huge hurdle for a lot of people. The Internet reaches people world-wide, right? So why, with all those potential customers out there, can’t you just put up a website, add lots of valuable content, and get sale after sale? It’s probably because there are literally MILLIONS of other people doing exactly the same thing. Your competition is HUGE. If you want to succeed in this type of market, you NEED TO KNOW WHERE TO START! You need to know HOW to market to such a massive audience. It’s an entirely different mind-set to what you are probably using.

4. INABILITY TO IMPLEMENT THE BASICS:

New internet marketers tend to fall into what I would call ‘Technique Overload’. This is such an easy trap to fall into. With all the information gathering, ebooks and other product purchases, getting overloaded with different techniques that ‘might be’ the next best thing to making millions online, is almost inevitable. When you don’t understand the basic principles to establishing an online business, nothing works like you were told it should. Self doubt begins to creep in, and after spending all your cash on other people’s products, you find that you are getting nowhere. Some will continue to go out and look for the next biggest method to get the dollars rolling in, or become so discouraged that they just give up.

5. TRYING TO GO IT ALONE:

Internet Marketing is usually done from home. The promise being that you can work from home part time or full time and stay close to your family, ditch your job and be your own boss. Have the lifestyle you always wanted etc. All this is true, but…. when you are just starting out, you are on your own! You have to find information that is reliable, find out how others are doing it, get the technical know how to do it, buy the tools and learn the techniques. All by yourself! You don’t learn any of this in school. It’s all totally new and foreign. Other internet marketers could help, but in reality, aren’t they your competition? So, to learn how to do this business is a pretty hit-and-miss affair. Some people are naturals, but most will need help and guidance. Finding a mentor that has your interests at heart and is prepared to help you become successful, needs to be a top priority before anything else happens.

CONCLUSION:

It can be a very rewarding, enjoyable and profitable way to make a living. All we really need is the RIGHT advice, a wholistic approach (not just techniques), a mentor to keep us headed in the RIGHT …

3 Keys To Becoming A Successful Affiliate Marketer

3 Keys To Becoming A Successful Affiliate Marketer

Thousand of people try their hand at affiliate marketing as a way to make a substantial income from home every year, yet only a helpful are ever able to make their online business their primary source of income, and make their dreams of starting an at home business a reality. I have identified 3 areas in which all successful affiliate marketers excel that separate them from the vast number of those who fail at making money online:

1. Patience
2. Willingness to try new ideas
3. Commitment to succeed

I listed patience first because I believe that this is the single most important differentiating factor when it comes to determining your ability to be successful with any internet marketing campaign.

There are a lot of affiliate marketing programs out there that promise to show you how to make life-changing money right away. While the majority of these kinds of programs will provide you with valuable information when it comes to making money online, the fact is that you will not make thousands of dollars per day within your first week of starting your affiliate marketing campaign. It is very easy to get sucked into the get rich quick hype, and when you do not see your bank account over-flowing after a few weeks, start thinking that affiliate marketing is not as great a home business idea as you originally thought.

You need to remember to stay the course, be patient and realize that success does not come overnight. Every online success story starts with someone that continued to believe in themselves and what they were doing. They remained persistent in achieving their goals and did not set unrealistic expectations for themselves.

The second key to success is a willingness to try new ideas. There are many different ways to run an online marketing campaign, and what works for someone else, may not needlessly work for you. As with any sales position, you want to find your personal style that is comfortable and natural for you. You should never limit yourself to just one or two marketing techniques; experiment with a bunch of different ideas and see which ones you enjoy. When you are having fun and enjoying your online business, your potential customers will feel your enthusiasm, and it will translate into converting more sales.

The truth is that there are people out there making hundreds of thousands of dollars every year with affiliate marketing, but this did not happen for them overnight. Like anything else that you desire to be great at, making money online requires commitment, practice and constant learning and improvement. Did Albert Pujols become the greatest baseball player of our generation overnight? Of course not – he spent years refining his skills and techniques to become an expert in his craft.

The same rules apply to affiliate marketing. While it is surely possible to start making money quickly, it will take time for you to hone your skills and begin making life-changing sums of cash from your online business. Making substantial amounts of money online is a real possibility, but you need to set realistic expectations, be willing to try new ideas, and commit to your own success. You will encounter many hurdles on the road towards affiliate marketing success, but if you follow these keys, your dream of earning life-changing money from home will eventually come true.

Source by John X Murphy

4 Email Marketing Practices Healthcare Marketers Can Deploy in 2018

4 Email Marketing Practices Healthcare Marketers Can Deploy in 2018

Ripping the benefits of email is possible only when you know how to use it and when to use it. Generic emails sent to all customers on your list gets you nowhere. That’s a fact, and so even in 2018, the significance of personalised and targeted email campaigns will continue to remain for both B2B and B2C industry.

So far, every industry expert has spoken about the tips or guidelines on how to craft a compelling email marketing campaign in different ways and on various platforms. But, only a few have shared the strident reality which many email marketers are unaware of. Email marketing is not just about crafting an email with a catchy subject line, unique content, and an attractive template design. Instead, it’s more about addressing their needs right at the comfort and privacy of their inbox.

Here are four practices that can set your healthcare email campaigns on the right path in 2018.

Think from the Reader’s Point of View

Before ushering your targeted audience’s inbox with high- frequency messages, consider the fact that their inboxes might already be filled with emails from other healthcare providers. It adds to their woe as they are already tired of going through numerous promotional emails during the last couple of months. Take some time and think what if the same happens to you how you would feel? You would get irritated, right?

The same emotions run through your reader’s mind too. Don’t forget that your readers are patients, healthcare professionals, and medical executives. Sending emails quite often may compel your subscribers like physicians, nurses, C-level executives and other medical specialists who are busy in delivering quality care to unsubscribe.

Firstly, give them time to clear their existing brimming inbox and create space for new emails to come in. Delivering messages to the crowded inbox will be of no help to you as your emails will get lost in such an environment. Think and act smart, and at the same time respect your reader’s privacy, time and availability to go through your campaigns. By doing so, you will only end up damaging your brand’s reputation and customer trust.

Offer Value Before You Ask for Business

Of course, you are here to get more visitors for your medical practice or buyers for your medical devices and equipment. But in the name of the business communication, you just can’t stoop low to end up spoiling your brand’s impression among health customers. The rule has been same over the years, and even in 2018, it will continue prevailing but unfortunately only in the mind as its application is hardly seen among healthcare email marketers. The logic is simple before you ask subscribers to buy from you or compel them to sign up for your service or newsletter, give them something valuable that will encourage them to opt for your product. This could be done either by offering a free download of a healthcare whitepaper or a market guide, a discount coupon, free trial or a freebie.

Don’t be too rigorous with your marketing gimmicks as sending too many emails or forcing prospects to subscribe to receive emails from your brand may result in getting your emails marked as spam. Make sure to deliver value to your customers and then expect the same in return.

Build Contextual Content around CTA

Asking too much up front to customers is not a good idea. Just be succinct in your call(s) to action (CTA) and ensure to craft actionable and inspiring email content so that it urges your readers to click on the website link or fill up the inquiry form as a sign of their interest to know more. Remember to build context-based content that resonates with your potential customer’s needs, encouraging them to take action in favor of your healthcare business.

Have your Plan Ready

It may sound too early but often having this thought delays your decision-making process at the time of need. There is nothing wrong to be prepared. As the New Year has already started, keeping email marketing plans ready for the year is indeed a smart move.

However, many medical marketers ignore the importance of having a to-do list in hand from the beginning of the year as they prefer addressing challenges as they come. But in this fast evolving healthcare industry where competition is soaring up every day, waiting for the opportunity to come is not at all a good idea. Marketers need to come out with a robust email strategy to make their presence felt amidst the chaos.

It’s true that one cannot predict things, but in the field of email marketing, your success depends on how well you anticipate the future market trends and be equipped to address them.

Have a check on your last year’s metrics to review …

Why Do Many Internet Marketers Fail?

Why Do Many Internet Marketers Fail?

Many people don’t know it but there are hundreds of people every day that try to succeed with internet marketing but don’t. There are several reasons why people fail at internet marketing; but we will only discuss three reasons why people fail online.

Not following up on your projects is one reason why many people fail at internet marketing. This is something even experienced internet marketers fail to do as well. You need to follow up your projects because you don’t want to put up a website and then forget about it. Let’s say you are making $500 per month from this website, you want to find out how you can double or even triple that income. You shouldn’t go out and build another business when you can improve the one you just made. Many people get involved in different projects and forget about all the websites they have built and you might even see your profits fall. This is why you spend only a few hours a week adding content to your sites or promoting them, whatever can double or triple your income you must do to your website.

Another important reason why people fail online is not treating it as a business. You need to treat this as a business because that is what you are trying to do by helping others and building up your reputation for your niche. Many people fail to do this and instead treat this as a way just to make some money. When you think of internet marketing like this you probably wont be giving value to your customers and you won’t be passionate about what you are trying to teach. I’m not saying you have to be an expert in your niche but having some knowledge does help. If you treat this process as a business I guarantee you will be in a position to make more money and explore more options.

The most important reason why people fail at internet marketing is not building a list. It’s great to get people to buy your products but what if you could continuously sell them your products and affiliate products. By having an email list you will be able to sell to your customers your products and even affiliate products related to your niche. Many people don’t like to buy anything at first but after sending them three or four emails on your product or affiliate product the conversion rate skyrockets. Many people will buy after the fourth and fifth email for that product. This is why making a list is so powerful because these people signed up to your website to get information on the niche you are targeting. These people want you to send them information and will be willing to pay for it. If you have an email list you can sell to them over and over and some people only use an email list to make their money. Every internet marketer should build an email list if they want to be successful at internet marketing.

As you can see these are some reasons why people fail at an online business. There are several other reasons why people fail but these are the most common reasons that I see with failed internet marketers. So if you do everything here you will be able to create a profitable internet marketing business. Good luck with your future business!

Source by Eric Fernandes

Internet Marketing Start Up Costs – FAQ

Internet Marketing Start Up Costs – FAQ

A lot of people ask, what is the start-up costs for internet marketing? However few people really know the answer to this, because it's not just the money but the time you spend on your business. Here are some of the most frequently asked questions about the expenses for an online business.

How much does a domain name cost?

This one is tricky because it depends on who you buy the name through. On average it usually costs between $ 10 to $ 15, if you go through a site like GoDaddy they have so many up-sells and add-on options that you can easily spend $ 50 on a domain name.

How much does a hosting account cost?

Most hosting accounts have a monthly option now which is affordable or a yearly plan that costs more upfront but you save in the long run. You can get hosting for around $ 10 a month or $ 90 a year on average.

How much does an auto-responder cost?

I have only used Aweber, they are easy to use and very reliable. They start off at $ 19 a month and as you list grows the price goes up. As far as easy to work with and reliable I recommend Aweber.

Can I get a domain name or hosting account for free?

The answer to this is absolutely yes, the bad part is you will always have the hosting account name in front of your domain name you pick. Like onlineforbusiness.blogger.com, if you can not afford a domain name or hosting yet go to Blogger.com they can get you started. They are easy to work with and you can monetize your site using AdSense, and Amazon.

OK so there you have it those questions and answers should help you in understanding what internet marketing start-up costs will be. Do a little research and find what feels comfortable for you.

Source by Chad R Farmer

Money Making Ideas For Internet Marketers

Money Making Ideas For Internet Marketers

Making money online is not a difficult task, if you clearly understand the inns and outs of the internet marketing and other online businesses. Internet is a great place to make money without stepping out of your house. You can comfortably sit in your own house and in your personal computer to make five or even six figure amount effortlessly. The following ideas are exclusively for the internet marketers who are aiming to make big amount through online business.

If you are browsing the internet regularly, then you would be familiar that millions of people are purchasing products through internet and tons of dollars are exchanged in the purchasing and selling transaction. The surprise is that, you are also capable of snatching the portion of the money, if you turn into an effective internet marketer. The job of the internet marketer is simple. You just need to find out the people, who are searching for a particular product, refer them to other merchant’s sites and make them purchase the product. So, for every successful transaction that takes place on your reference, the merchant is bound to pay a decent amount as affiliate commission. This affiliate marketing is easy to start and any one can make money through this simple business.

Affiliate marketing can be made successful only if you follow certain tactics that your marketing gurus followed. The following quick tips will help the affiliate marketers to make money online uninterruptedly.

1] An affiliate marketer can market any type of products either informative or physical products. So, your first job is to find out the company and the products you wish to promote. Beginners can initially market informative products and these products are sure to fetch you big sum. One of the best websites where you can find worthy informative products is ClickBank.com. The informative products can be easily sold as millions of people are in search of information on various categories like “dog training”, “weight loss”, “going green”, “blogging” etc. There are lots of common problems for which people totally rely on internet and gather details. If you are able to find out the hot topic of the present trend, then choosing the product will be easy for you. So, find out the target people and direct them to purchase informative products to get excellent commission.

2] An affiliate marketer who owns a website or blog is capable of reaching the customer easily. But, it does not mean that it is compulsory to own a website. Now, you can also become a successful affiliate marketer by using websites like HubPages and Squidoo. These web 2.0 sites allow you to post articles which resemble the blog posting. Also, search engine spiders easily get attracted by the web 2.0 sites. So, your article or post can be easily highlighted in the search engine results page. Thus, you will be able to invite more customers to read your article and direct them to purchase informative products. Affiliate links can also be created effectively through social networking sites like “twitter and Facebook”.

Source by Ravi Oza

What You Need to Know Before Hiring a Web Marketing Agency

What You Need to Know Before Hiring a Web Marketing Agency

Hiring a web marketing agency should be an exciting time for any business. Even if you’ve handled marketing so far, it will make a huge difference to have a professional company take over on your behalf. It allows you to focus on the business end of things and still see improved results. However, that’s the best case scenario. The worst case scenario involves a web marketing agency that proves more trouble than they’re worth and may even set your progress back. So before you hire an agency, here’s what you need to consider.

Your Budget

Whether you’re hiring a web marketing agency or a new receptionist, your budget always needs to be considered first and foremost. When it comes to marketing, see if there’s money you can add to it by giving the agency more jobs to do. For example, if someone has been handling social media for you, updating your blog, sending out email newsletters, etc. these are all things you can have your new agency handle.

Your Needs

At the same time, be sure you’re clear about what you actually need from a web marketing agency. You may not need some of those things I just listed and, therefore, shouldn’t be paying for them. In contrast to the above advice, if you’re confident you’re handling the blog just fine, there’s money to be saved there.

You also don’t want to wind up getting sold on services you don’t need. If your market is a younger one, they may not respond to email newsletters like older clients would. So no matter how well a company claims to do them, they’re not worth wasting a cent on.

Their Own Results

Any web marketing agency out there should count SEO amongst their expertise. So do a Google search for key phrases and see where they land. If they’re not showing up on the first page, and preferably high up on it, what are the chances they’ll know how to do the same for you (it’s possible, of course; marketing agencies are a dense market, but it’s still worth considering).

Their Work

You could perhaps forgive them for not beating out the hundreds of other web marketing agencies competing for Google real estate if they’ve proven they’ve helped others. This is where their resume comes into play. Any web marketing agency worthy of being considered should have a resume that clearly shows what they’ve done for other companies like yours.

However, don’t take their resume at face value. You may have to ask questions like:

• How long did it take you to achieve these results?

• What did you charge?

• Are you still employed by them? If not, why?

They’re a marketing agency, so they know how to sell. That means you’re going to need to use a generous amount of scrutiny to get the answers you need.

The Tools They Use

Marketing online these days means using any of a number of different tools. So any web marketing agencies worthy of your time should be familiar with many and using at least a handful regularly. Not using tools doesn’t mean they’re somehow above the need. Tools like Clickable, Omniture, e-Frontier, and Webtrends all provide huge advantages. Anyone in web marketing who ignores them should raise a huge red flag in your mind.

Performance Guarantees

This component has two factors involved. First, you need to know how an agency plans on measuring their own performance. Put another way, what do they actually plan on providing you-objectively. Their answer needs to be specific as marketing can sometimes needlessly drift into the vague.

The other interesting thing to look out for is how familiar they are with your company and does it come across in their answer? They should be able to explain where they’ll get you in terms of page rank and how that result is affected by your competitors.

Of course, the second part is the guarantee. Their promises don’t mean much if you don’t get any assurances. So be sure they tell you what happens if they miss the mark.

While this may seem like a lot to ask or expect of a web marketing agency you’re only interviewing, I assure you it’s necessary. Otherwise, you could very easily end up paying for a problem.

Source by Jack Maow

Branding Company Benefits

Branding Company Benefits

Business large and small should consider hiring a professional branding company. A branding company brings a lot to the table. First and foremost they bring a third party objective point of view that a business is unable to obtain. The old saying holds true, you can’t see the forest through the trees. But how do you choose the right branding company? Ask yourself these questions.

How do they promote themselves? Are they calling themselves an advertising agency that also does branding? If so, they are not a true branding agency. An advertising agency has a hidden agenda, to sell advertising. A branding company does not favor one tactic over another so they should not and would not promote advertising unless it is the right direction to go in. Be careful of these ad agencies that say they do branding. It is much easier to use a buzz word like branding then to actual know how to brand properly.

Are they a web design company that says they do branding? These are the absolute worst offenders of not being a branding company. Ask them simple branding questions like what is positioning or explain the difference between brand identity and brand image. Most will not even know the answer. Then you can ask them a trick question like define brand equity (currently there is no definitive answer). Web design companies are well, web designers. They are not strategic branding experts by any stretch of the imagination.

Are they a marketing company that says the do branding? Be very careful of marketing companies as they are the sneakiest offenders of all. They will talk strategy and integration but they know little about internal branding. They typically promote external branding tactics like direct marketing, logo design, advertising etc. Marketing companies do marketing not branding.

Are they a direct marketing company that says they do branding? Boy oh boy, these companies are so far from true branding they wouldn’t know it if it hit them in the noggin. Direct marketing can be a great tactic but branding it is not. True branding companies only promote direct marketing when the return on investments warrants it. The average return on investment with a direct mail piece is a half to a full percent. Personally I think that is a small return for the investment required which is why direct marketing is typically used as image building with branding companies.

Are they a search engine optimization or internet company that says they do branding? Internet marketing is one of the most effective returns on investment in the business today. Search engine optimization is probably the best single tactic for building brand awareness and sales and is the reason we hired a staff of SEO gurus. But when it comes to branding they will fall very short in planning, strategy, creative and many other areas.

Are they are branding company that really does branding? Unfortunately we have seen a lot of companies call themselves branding agencies but in all reality they are not. So how do you know how to choose the right branding company?

Ask them the following:

What types of services or programs do they have established for internal branding? Internal branding is often overlooked by every other type of company out there. It is a great indicator that you are not really dealing with a true branding company. Sure external branding is exciting and fun but if employees do not buy into it or unaware of it you are going to find yourself in big trouble as well as having wasted tens of thousands of dollars on your external campaign. Look inside yourself and make sure you have set up the right policies and procedures that best leverage your brand identity and positioning. For instance, Volvo the automobile is clearly the safety car company. Their employees should eat breath and sleep safety, safety features, safety technology etc. They should know their brand promise and how it relates to their customers. This is why even though Volvo is probably not the safest car on the road they are perceived to be. Ask ten people what’s the first thing they think of when it comes to Volvo and the answer will be safety.

Once you have confirmed that the branding company does instill internal branding practices then you can move forward with them on strategic direction and planning. Look for companies that only recommend tactics that will obtain the best return on investment and not canned specific tactics like advertising or direct marketing. You want open objective strategies and tactics to move your brand forward which is why choosing the right branding company is so critical.

Source by Scott D. White

Uses and Advantages of Product Placement

Uses and Advantages of Product Placement

Product placement marketing is becoming extremely popular today because it offers many advantages to all parties involved. Branded entertainment promotions have helped many companies to significantly improve their bottom line, especially when linked to movies with a high success rate. The information below will highlight some of the uses and advantages of product placement.

First, let take a look at exactly what is branded entertainment.

Branded entertainment, sometimes referred to as product placement marketing, is a strategy that is used to infuse branded products into various forms of entertainment. Basically, brands would offer monetary consideration to or pay for producers of films, television shows, web videos, video games and other forms of entertainment to include their products in entertainment presentations.

The emergence of movie product placement strategy has coincided with the diminishing interests in the traditional advertising mediums. Many companies discovered that consumers were not paying attention to traditional advertising media, so product placement was incorporated in their marketing strategy to reach a wider audience. Marketers reinvented their strategies and started to place advertisements in popular movies and television shows to capture consumer’s attention.

Uses and Advantages of Product Placement

When marketers started to use branded entertainment strategies, increasingly more companies were seen promoting their products in popular movies and television shows. These advertisements can be seen in popular films such as James Bond featuring Omega watches; Mission Impossible featuring Apple Macs; Men In Black promoting Ray Ban glasses and many popular television shows such as The Apprentice, Top Chef, Project Runaway and American Idol.

As of such, the branded entertainment strategy became a magic potion for marketers. Due to the major success of advertising in movies and TV shows, the marketers move on to the next level and started to use web videos, video games, music videos and other entertainment mediums.

Product placement marketing offers several advantages to manufacturers, producers and movie stars. From the perspective of the marketers, it provided companies with an opportunity to be associated with famous actors and to use movie footage and stills to conveniently advertise other products. As it pertains to the producers and actors, they earned substantial amount in fees as well as the chance to endorse brands in various film festivals.

Musicians also benefit from branded entertainment in their music videos and lyrics. Most artists use the earnings from these deals to offset the overall cost of producing their music videos.

The marketers are also using the Internet to incorporate product placements in songs that music fans would get from YouTube. In this case, the main advantage is that brands would develop higher retention rates in people’s minds whenever the artists perform at shows and concerts.

Overall, product placement and branded entertainment strategies have proven to be extremely effective as more consumers are linking certain products to the names of famous actors and singers. For this strategy to work, the brands must be featured prominently whilst making subtly appearance in movies, television shows, web videos or video games.

Source by Paula Vass

Network Marketing Tools – 3 Easy Steps to Start Your Blog

Network Marketing Tools – 3 Easy Steps to Start Your Blog

Network marketing tools that will build your business should perform these core functions: capture, manage, and follow-up with leads in some capacity. Creating your own blog is still one of the fastest and most cost-effective ways to handle these tasks online.

What Do You Need To Get Started?

  • A self-hosted, WordPress blog.
  • An optin form.
  • One follow-up message.

Self-Hosted Blog

A self-hosted blog is one where you pay for the hosting fees.

This gives you complete control over your content and any leads that you get.

A major problem with replicated websites is the MLM company owns those leads. If you were to join and promote another company to those prospects, you could face legal action.

Even though you did all the work in finding and making a connection with these people, most mlm network marketing companies have strict policies stating their ownership.

WordPress

I highly recommend WordPress because it’s an easy to install platform-most hosting companies provide quick install options.

Plus there are numerous free plugins- software programs, along the lines of Iphone apps- to help you maximize the capabilities of your blog without you needing to learn programming.

Optin Form

What is an optin form? It’s a form that you can post to your webpages to capture information of people interested (aka leads) in what you have to offer.

Usually network marketers give away a free report as an incentive for visitors to subscribe to their list.

Autoreponder services, a service that processes email on your behalf, is the easiest way to create an optin form. They will provide you with the html code you need to post to your blog to create your form.

Autoresponders house the technology that put your follow-up on autopilot.

One Follow up message

Technically, to get going with building your list, you only need one follow up message.

This is the confirmation email.

Most autoresponder services will set this up for you once you create an account with them. All you’re required to do is fill in any personal details you would like to add to the message.

Once a visitor subscribes to your newsletter, a confirmation message will automatically be sent to them to verify their consent to continue receiving information from you.

At this point, you’re in business. They’re on your list. So even if you aren’t ready to send out a campaign, you have their contact information when you do get your offer together.

These are just the beginning steps to point you in the right direction of creating a lead-capturing blog-one of the best online marketing tools to build your business. Click the links below to find out how attract a year’s worth of leads in a month!

Source by Keisha Foster

Start Learning the Basics of Internet Marketing

Start Learning the Basics of Internet Marketing

You must know the basics of Internet marketing if you want to take your business online or you want to start an online business. This is because marketing online is a little different from offline marketing. In this Internet marketing basics article, you are going to be exposed to the basics, which include the benefits and what you should learn in order to master the core knowledge of an online business.

Benefits of Mastering Internet Marketing

More and more people are opting for online marketing because it is cost effective and rocket science is not needed to persuade online users into follow you or to purchase a product or services from you. Yes, you must learn the basics before you can start marketing online. However, these steps will only lead you to larger chunk of the pie.

If you are on a shoestring budget or have no money to put into advertising of your business, Internet marketing will be your cup of tea. With literally no budget, you can start promoting your products and services through various platforms and social networks. Also, with some core knowledge about the search engines, you will be able to rank for keywords which are searched by your potential customers everyday everyday.

If you don’t have your own product or service to offer, there is another subsidiary knowledge of Internet marketing called affiliate marketing which you will be exposed to once to enter into the business. Affiliate marketing is just a term used when a person is promoting products and services of others and will earn a percentage of the selling price as commission.

Core Knowledge of Internet Marketing

If you follow my upcoming articles, which will be published continuously over the next few weeks, you will learn the details of each and every one of the elements below but for now, let me just introduce some of the knowledge that you need to learn in order to master Internet marketing.

  • Niche Selection
  • Product Creation
  • Copywriting or simply Marketing Writing
  • List Building or Lead Generation
  • Site Building
  • Affiliate Marketing
  • Traffic Building
  • Link Building
  • Search Engine Optimization
  • Pay Per Click Advertising
  • Social Media Marketing

OK, I know you need a break. It does seem to be a long list of items. However, you don’t need to master all of them in order to make money online. Be excited about it because while you are learning, you will start to earn money with the knowledge that you already have on one of the cores.

Source by Wayne Liew

E-Mail Marketing – Tips For Do's and Don'ts

E-Mail Marketing – Tips For Do's and Don'ts

What is e-mail marketing?

Email marketing is the marketing through the use of e-mail. The use of email in marketing communications is known as email-marketing. Email marketing is the easiest, most convenient and efficient way to market your company, your products, and your services.

It's used to:

• Send direct promotional emails in order to acquire new customers.
• Send emails to enhance the customer relationship
• And to place the advertisements about the business.

It is popular because:

• Sending email is very much cheap means of communication.
• With the help of e-mail you can deliver the message to the people.
• It provides effective results in short span of time.

Things to do in e-mail marketing:

1) Use an opt-in form (The request form to put on a mailing list)

Getting the email address may be an easy task but the thing that must be considered is that you are having permission rights to start sending them the information. Customers are kings, so it will not be a good idea to upset them by sending unnecessary mails. And in some countries there are laws regarding sending unnecessary mails to people. Opt-I form can provide you with breaking the law.

2) Just Selling is not enough

Provide valuable information to your customers, and it should not like that the emails should be totally ignored by the readers. Try to gain the trust factor of your readers, and if you gain that then surely your sales will go high. By doing sales only, you might be ignored by the readers.

3) Create user-friendly emails

It is not necessary that everyone can go through the HTML mail. It would be better that you create a word version also for your email. By doing this the users who read only the text versions can get your full message without losing your style.

4) Put important links more than once

Put your link in various place so that the readers can see to it. When you have a link that you want your readers to see, do not just put it once. Put it down two or more times. By doing this your readers will see the link and might even visit that.

5) Try using an email messaging tool

Try using an email message tool . This will save you time and effort.

Things to avoid in e-mail marketing:

1.) Say No to CSS

Do not make use of CSS. Try to do all of the text formatting inline. Some ISPs strip out CSS code within emails.

2.) No Scripting Language

Avoid using any kind of scripting such as javascript.

3.) Make use of strong tag

Use strong tag instead of "b". As the "b" tag is mostly used by spammers. The filters ignore it.

4.) Avoid TBODY

Several ISPs consider the TBODY tag as a Spam. So, try to avoid the usage of TBODY tag.

Source by Rohini Roshan

Email Marketing – The Pros And Cons of Marketing With Email

Email Marketing – The Pros And Cons of Marketing With Email

Many small businesses are considering jumping into the world of email marketing. Email marketing has many different advantages, but it also has a few drawbacks that you need to keep in mind. The truth is that when utilized in the correct fashion it can be an extremely powerful and cost effective way of promoting your business and producing more sales. Once you learn about the pros and cons of email, you will be able to begin your own campaigns and get started down the path towards increased success and profitability.

The Advantages of Email Marketing

There are several key benefits to running an email marketing campaign. One of the most important is how cost efficient is can be. There is no other form of direct marketing that is as cheap as email marketing is. A 2005 study by the Winterberry Group found that for every dollar spent on email marketing, $15.50 was earned in return. There is much relevant data pointing to email marketing having a superior ROI than telemarketing, direct mail campaigns, radio or billboard advertisements and more.

Another advantage that email has is that you can quickly get your message across, and you can reach your customers and prospects in a place where they are comfortable communicating. If you have an idea for a new sale or promotion for the upcoming weekend, you can inform all of your customers about that immediately. With print advertising, traditional direct mail or anything else, the turnaround time could be days or possibly even a week or more.

One of the real strengths to running an email campaign is how effectively you can track the results that it produces. You will be able to see every click that is made to your website as a result of the email, and you will be able to see statistics such as how many people read the message, how many times they read it, if they ended up making a purchase and on down the line.

There is no other form of marketing or advertising that produces such an array of in-depth statistics. It’s an invaluable way to track your marketing efforts, and make the most out of every dollar you put into promotion.

Finally, another important advantage to email marketing that you will want to remember is that it’s the perfect way to convert prospects over a long period of time. No matter how great your products or services may be, not every person will be immediately ready to make a purchase or investment. Email marketing is the perfect tool to continue chipping away at those prospects over the long haul. By developing a relationship with each prospect and providing them with useful information, you will gain their trust and stay at the forefront of their mind.

The Disadvantages of Email Marketing

The largest disadvantage of email marketing is that so many people today are fed up with spam. All of our accounts are flooded with wasted emails everyday, and it’s a worldwide plague of the largest scale. Because of this, many people are wary about opening up emails from businesses, or about trusting anything they see in their inbox.

You can help combat this problem by being as transparent as possible. This means making it easy for people to see who is sending your message and what it’s about. It also means ensuring that all of your email addresses are used with permission, and you never purchase a list or steal addresses from another website.

Another disadvantage with email marketing is that far too many small business owners or managers know how to make a campaign work for them. Perhaps they try using gimmicks or copying an email that somebody else sent out. However, a much more effective strategy is sticking within your own identity, playing to your strengths and providing your prospects and customers with exactly what they are looking for.

Making Email Marketing Work for You

The bottom line is that the benefits of email marketing far outweigh the disadvantages. It’s all about learning how to run your own campaigns in the right way, and for maximum success there will be some trial and error as you traverse that path. By not utilizing email campaigns you’re missing out on a huge opportunity to help your business become more efficient and more profitable.

Source by Christopher Mollo

The Value of Networking Your Brand

The Value of Networking Your Brand

Networking can be an effective tool for promoting, marketing and sharing your personal brand. It allows you to meet and connect with like minded individuals and develop quality relationships. It also helps you create the right contacts for growing a viable and profitable network. Last but not least, it allows you to communicate your mission, goals and passions for success.

Listed below are tips and practical ways that savvy networkers can increase their brand proposition.

Activate Your Brand

In order to build a credible and reliable personal brand, you need to be active in your networking activities. Generally, this means staying consistent and intentional in your endeavors. Whether you feel comfortable connecting via in person or online, have a plan and put it into action. Make sure to follow up and follow through. Set up meetings, additional ways to stay in touch in person or online and build your personal brand with others. Show commitment and integrity in your dealings and interactions.

Establish Your Brand

As you develop your relationships, focus on building a strong personal brand. Explore various avenues of expressing your personal brand within your communications styles. What makes you unique and differentiates you from your colleagues or competitors? What skills, abilities or talents make you passionate in your career, business or academics? What do things do people associate you with, when your name comes to mind? By answering these questions, you are gaining a greater understanding of the value of your brand.

Execute Your Brand

Your personal brand can be a powerful for growing your networks. Use it as a touch point for conversations and finding opportunities. Show the relevance of it whenever you go to events, meetings and functions. Incorporate it into your elevator pitch, resume / bio, business cards and other marketing tools and materials. Make every effort to reinforce its worth and significance.

Use these tips to add more value and increase the dynamics of your connections. Along with your communication styles and marketing efforts, create relationships that improve your networks.

Source by Chi Chi Okezie

Free Internet Marketing: Replace Your Income Using Only Free Online Strategies

Free Internet Marketing: Replace Your Income Using Only Free Online Strategies

I started internet marketing in January of this year and, despite earning enough money to allow me to quit my job and do this full time, still feel like a newbie. In this business, you quickly realize how vast and the internet marketing arena really is. Because of the sheer scale of the internet and the number of money-making strategies to reflect this huge amount of opportunity, the average newbie will spend months just getting to grips with most of the general profit avenues internet marketing has to offer, and they will find themselves divulged with offers of brand new internet marketing software, internet marketing books, internet marketing tips etc. However, it is essential that the newbie always bears in mind that the quickest, simplest and easiest way to make money online is via free internet marketing.

There are many free internet marketing methods to make fast money online. For example, a newbie could collate free information about blogging, and then set up a blog at Blogspot or WordPress; the newbie could then insert some AdSense for free and get about optimizing the pages so the search engines would attract visitors. Or the newbie could try affiliate marketing; the newbie would simply go over to Clickbank, get a free affiliate code, choose a product to affiliate for, and then start hitting free internet forums targeted for their product to promote it in their profile signature. And this is the tip of the iceberg when it comes to free internet marketing.

The internet marketing Gods reward those who are innovative. So why not see how creative you can be? You could try and link several free blogs to articles and forum postings. Create a large network that is earmarking money for you on autopilot. I know of several individuals who do nothing more than post in forums all day long and earn a small fortune from it. There is absolutely no reason why you can not replace (and even improve) your full-time job income using simple free internet marketing methods. You do not need the latest internet marketing software to make cash.

Whenever a newbie asks me how to make money online, I severely urge them to do it through free internet marketing methods. I tell them to research all the free internet marketing methods that they can through internet marketing forums, make comprehensive notes, then compile a plan, and then follow through with it. Never allow yourself to get distracted. And here is my golden rule – if you can not replace your full-time job income through simple free internet marketing methods, then you should not consider moving any further in the internet marketing world. This is basic stuff. Just because they happen to be free methods, do not make the mistake of thinking that somehow limits the amount you can earn, because there is no cap. Some people have become multi-millionaires through using free internet marketing methods.

Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for a lifetime. Do not buy into the hype of aggressive sales letters, do not allow yourself to get magnetized by the latest software releases. Focus on the established free methods of making cash online, take consistent action, be open to constructive criticism, and it's more than likely you will eventually become a very wealthy individual. This is the bread-and-butter of internet marketing and, in time to come, you will realize that the expensive courses only really provide tips, tricks and incentives to the education you save yourself from free internet marketing methods.

Source by Jack Silver

PPC Marketing

PPC Marketing

There are a few ways to generate traffic to your web site. The best method is to get free traffic, by having the search engines find your site. The problem with this method is that it can take a bit of time and effort for you to get any substantial amount of traffic.

If you have a product or service that you want to drive traffic to your site quickly, PPC (pay-per-click) is your best method. The set up for a campaign one of the major search engines can be done in less then an hour. The steps are simple, set up and account with a program like Google's Adwords. Then you need to think about the target market you are aiming at. Look at your site and write down all the keywords that your site might match when people do a search. Once you have a good number of keywords that match your offering, you need to set up your campaign. This means that you will need to enter all the keywords to the site and create an ad. The ad should be effective in getting people to click and visit your site. The idea by paying for clicks is that you want to drive motivated consumers to your site. If for example you were selling used Ford parts you would want to break that down to the model and as specific as you could be. In being specific you will find the right target market and spend less on miss-matched clicks.

Playing around with your ad's content is a great way to test if your ads are getting clicks. If you use Google's AdWords you can set a few ads and see which will get clicked the most and convert to sales. Since Google will serve the ads in equal amounts it gives you time to test and figure out which ad works best.

With PPC it's not only about getting traffic to the site its' also about getting people to take action. The search engine PPC program can send tons of traffic, but what good is it if your site is a mess. When settings up PPC campaigns make sure that your site is fully functional and that users know what actions to take. If you create a winning keyword list and ad copy that drives clicks, you are on your way to make a lot of money online.

For more tips on how to make money online please visit my blog.

Source by Alex P Santos

Why Should You Choose A Multi-Level Marketing, Direct Selling, Home Business Opportunity?

Why Should You Choose A Multi-Level Marketing, Direct Selling, Home Business Opportunity?

Multi-Level marketing aka Direct Selling, Network Marketing, MLM is a powerful business concept for many different reason but mainly for the income it can provide the Network Marketer. It's so power many Fortune 500 companies have used this method and many have turned into multi-million dollar empires.

So why can not an average person do the same?

You can! There are many average people already working great Multi-Level Marketing home based business opportunities! And the best thing is, right now is an excellent time to get started in one!

Many multi-millionaires have taken note to the concept of MLM as a business model an average person can work and build significant wealth.

Multi-Level Marketing is huge! It's a thriving industry since the negative publicity it received from the media and those who did not make it. Many successful people who are now millionaires have expressed how the MLM business model and opportunity can be created from home and from scratch.

Need to make some extra money?

Most people would answer yes. Who could not use extra money every month? But where is it going to come from? You can always get a second job. This may seem like the best idea but if you really think about it, it's not. This is because the money you get after taxes and the time invested it is simply not worth it.

However, you can start working a part time home based business using the MLM business model and you can get started for near nothing! Your OWN home based business!

How can you start working an MLM home based business opportunity you have heard about?

Even if you only have a few dollars you can get started in a business. The key to success is never ever quit! Most legitimate
Many legitimate MLM home based business opportunities will allow you to get started for under $ 100 where you get great support from the company and other members. They will provide the tools and the system for you. You just add your sweat equity, your commitment and the persistence to your business.

Just do not forget to choose a company that is well established and offers quality services or products and has a great management team with support for their IBO's (independent business owners).

One other important factor if your belief and the commitment to the services and products and to be your own best customer or user of your own service.

Starting a Multi-Level Marketing, Direct Selling, home business opportunities is a great idea for anyone wanting to work from home. It is reliably inexpensive to get started where you get a proven system as if you purchased a franchised business and you can be in profits in months rather than years.

Source by D Thomas

Affiliate Marketing Opportunity – Increase Your Personal Income This Year

Affiliate Marketing Opportunity – Increase Your Personal Income This Year

There is not a one size fits all method that works with each and every company. The affiliate marketing opportunities are quite varied and finding out to master them is offered as part of a program to allow you to understand what you’ll need to effectively run your own on line company. If you have been thinking about learning far more about affiliate marketing opportunities, read on to discover what it can do for your business.

Owning a enterprise isn’t a simple task, but chances are you’re determined to transform it into a success and will not stop until it really is. There is certainly the same methodology at the thriving affiliate membership sites, for all that I have seen. You have at your finger tips every piece of advice, leadership and education that you would like to discover the true potential in your on the Internet ventures.

A genuine affiliate marketing opportunity that over delivers and gives you what you’ll need beyond the pass mark to obtain you the grade. The best affiliate training programs offer more than information, they provide you the tools and support that you need to build your success on solid foundations.

Developing faith in this team of company pros who know what it takes to be successful, they are there to help you in case you run into difficulties or are struggling to make any lessons inside the training forum stick. At an affiliate university you’ll meet others like yourself who are growing their on-line enterprises, others who made the choice to join the Wealthy Affiliate system. Achieving success is feasible and demands the correct parts when making it work.

Your correct to check out an affiliate marketing opportunity this program will probably be just what you may need, if you’re prepared to work hard at it. But be warned it really is not something you should do lightly (Joining an Affiliates training program I mean!) If you are an willing to put in the time in learning all the new skills that you have to get under your belt. Willing to learn how to deliver the right message to your readers using all types of marketing mediums now is your time…

Leave what you have experienced in the past on the table and invest in yourself and look into the wealthy affiliates for a clear path to affiliate marketing training and support. Take a look at how the WA University can assist you in building your online business. I also have a rather special bonus if you would like to see what is in the WA members area. Just head over to my and enter the email address I should send the insider information to.

Source by Anthony Balthazar