Month: September 2017

A Brief History of Television Advertising

A Brief History of Television Advertising

It All Began With Radio

Broadcasting was originally developed as a means for companies to sell radios. But once commercial entities realized that many households were listening to their radios a significant amount of time every day, they started to explore this medium as a way to get their message across to the masses. If one has to choose a single event that began the era of radio broadcasting, it would probably be the radio program broadcast by station WEAF in New York City on August 28, 1922 This was a ten-minute advertisement for suburban apartment housing. By Christmas of that year, several major New York department stores joined the fray and were running advertisements for their stores.

By the late 20’s radio advertising had advanced in a dramatic way. It was now dominated by advertising agencies who took control of the schedules by buying the available air time and selling it to their customers. They also handled the creative aspects of the commercials and programs and in fact even created entire series that were designed to sell one product or another. These efforts paved the way for the genesis of television advertising that would begin in a few more decades.

The Era of the Single Sponsor

Full time telecasting didn’t really take hold until 1948 as it took that long for the United States to recover from the Depression and World War II. At that time, the number of television sets reached the critical mass necessary to be considered a medium that could reach the masses. As television was a totally new phenomenon – i.e. offering both sound and moving pictures, the advertising industry moved into this arena cautiously as they were not sure what methods would work best to promote their clients products on television. In other words, should it still be treated as radio advertising but with pictures thrown in or would an entirely new approach need to be taken to reach the television audiences in a meaningful and effective manner?

After study and many surveys, the advertising agencies determined that the most effective way to reach consumers with a strong message would be by creating shows that featured a single product or a line of products from a single company. From this concept arose the typical television shows of the 1950’s including such titles as Kraft Television Theater, Colgate Comedy Hour, and Coke Time. As with radio, these television programs were produced by advertising agencies for their clients rather than the studios as is common practice currently.

This practice worked really well for the clients for a while. But as the television gained more popularity and there were more people watching it, the television networks were raising the costs of doing business (i.e. more eyeballs = more total dollars spent to reach them all) and this upward pressure on the cost of delivering a production over the television (plus the ever increasing costs of creating new content) forced a massive change in the relationship of all the parties: the advertising agencies, the clients/sponsors and the television networks. A solution had to be found if this very powerful advertising medium was to continue to be cost effective for the sponsors.

Enter the Era of Magazine Concept Advertising

NBC executive Sylvester L. “Pat” Weaver came up a with a solution that would work and would also be very favorable to the networks. He introduced the “magazine concept” of television advertising. In this arrangement, the sponsors would purchase blocks of time (typically one to two minutes) in a show rather than be a sponsor for an entire show. This idea would allow a variety of sponsors – up to four was the number imagined – for a show. Like a magazine, the networks would now control the content as no one advertiser would “own” a particular show.

Like all new ideas, this one was originally resisted by Masison Avenue but after a bit of experimentation, they found that this method would work very well for a variety of packaged-goods companies manufacturing a cornucopia of brand names, such as Procter and Gamble with such disparate products as Tide (laundry detergent), Crest (toothpaste), and Jif (peanut butter).

By 1960, the magazine concept dominated television advertising, as it has ever since. Instead of relying on audience identification with a specific show, sponsors now spread their messages across the schedule in an effort to reach as many consumers as possible. The ability to spread their advertising dollars out to reach a broader segment of the population proved to be very effective for the sponsors. Where once they were locked into a specific time block every day or every week on a particular network, they could now choose the times and the networks where they wanted their message to be seen.

This evolution of …

The P-O-S-D-C Of Management – A Student Aid

The P-O-S-D-C Of Management – A Student Aid

Pupils need every available edge when it comes to studies, whether they know it or not. They should take advantage of every bit of information available, i.e., research articles, white papers, periodicals, magazines, and yes…blogs.

This wee bit of information should prove useful to the aspiring business management, marketing, accounting, secretarial sciences, business law, and/or programming student(s). These extra tools will aid the student in his/her preparation for successful management endeavors. Management students will first need to know the P.O.S.D.C.’s of management.

PLANNING: the process of setting objectives and determining what needs to be done to successfully accomplish the assignment-mission of an organization.

ORGANIZING: the process of task assignment, the coordination of resources, team structuring, and work activities for the organization.

STAFFING: the process of building the team by attempting to attract and retain qualified people to the organization.

DIRECTING: the process that provides leadership, arranges motivational opportunities, and builds a good working environment.

CONTROLLING: the process of establishing enterprise-wide standards, analyzing results, measuring actual performance and monitoring to see whether standards have been met. Controlling also includes making the right decisions and corrective actions, if needed.

Students should also become familiar with the process of management and what is required to become a manager. The best managers are well informed and are acutely aware of team needs. The needs of the team are met with the managerial support reflecting alternatives and suggestions for a team coordinated solution.

The process of management involves planning, organization, leading, and controlling the use of resources to accomplish target performance goals. “All managers, regardless of title, level, type, and organizational setting(s), are responsible for the four functions. However, they are not accomplished linear, step-by-step fashion.” John R. Schermerhorn Jr., goes on to say…”The reality is that these functions are continually engaged as a manager moves from task to task and opportunity to opportunity in his or her work.”

While agreeing with Mr. Schermerhorn as well as several other experienced, teachers, and gurus of this profession, the ultimate goal of a manager is to help the company/organization achieve its highest performance with the utilization of resources, human and material.

Henry Mintzberg wrote, “Although the management process may seem straightforward, things are more complicated than they appear at first glance.” Ever-present e-mail and instant messages are added to his list of executive/managerial operations.

Remember my message “IT and BI”, the non-hyperbole of the marriage between Business Intelligence and Information Technology? “BI and IT virtually, methodically, and basically go arm-in-arm.” Just look around you. Technology and Management is everywhere. But in order to ascend to the highest level(s) in management, one must begin with the P.O.S.D.C. of management.

Happy Studies.

Til next time…



Source by Gregory V. Boulware

6 Key Elements of Customer Relationship Marketing

6 Key Elements of Customer Relationship Marketing

Customer Relationship Marketing (CRM) is a highly topical and relevant way of thinking about marketing. It is relevant because of the internet, and the impact it has had on the way marketing is carried out by businesses.

In this article, I’d like to look at six of the key conceptual elements which under-pin the CRM approach.

Element 1: Customer Differentiation

As its’ name implies, CRM is a customer centric approach to business. With this approach, a company is aiming to differentiate its’ product or service offering by customer profile. Instead of a more conventional approach, where a company differentiates primarily by its’ products or services.

Element 2: Long Term Emphasis

The aim here is to build a relationship with a customer over a period of time. This approach dove-tails very well with many Inbound Marketing strategies which are used on the internet.

This ongoing relationship has both cost and revenue benefits. On the cost side, it is almost always less expensive to market to an existing customer, than find a new one. The reason is simple; they already trust your organisation.

Element 3: Continuing Transactions

This is in some ways related to element two above. Rather than seeking one-off transactions with customers aim for multiple transactions. This may be in the form of cross-sales, add-on sales etc. Or it may be that you become a preferred supplier for a given niche product or service.

Sometimes, this is an economic necessity, as the cost of getting a first transaction is so high, that only repeat sales make the process worthwhile.

Element 4: Two-Way Communication

A core element in the building up of meaningful customer relationships is their ability to stay in touch with a company. With the advent of social media, email and SMS, this is even easier. This technology allows the communication to become more of a two-way process. And it is the customers who are just as likely to initiate a communication as is the organisation.

This is a great way to get real feedback of people’s wants and needs. And it ties in well with element one above; creating customer centric products and services.

Element 5: Retention Focus

With the CRM approach, a company is focused more on how to retain customers as opposed to simply how to acquire more customers. Aiming for a low customer churn rate is seen as highly desirable, and it is very often a cost effective way of doing business.

This feature again ties in well with the shift in power between buyers and suppliers that the internet has created. Buyers are no longer dependent on supply companies to tell them what’s available. They can go to the internet and do their own research, and share stories with other people who have used a product or service.

Element 6: Share of Values

By aiming to share a value set with their customers, companies can build strong relationships. These strong relationships translate into a clear brand identity, which transcends the ability of organisations to simply buy loyalty with advertising or special offers.

Summary

In summary, CRM is a major shift in marketing practice, from mass marketing to individualized marketing. The focus has shifted from acquiring lots of new customers to retaining and building more business from a smaller base of loyal high-value customers.



Source by David R Durham

Agora Model – How to Apply a $300 Million Marketing Plan to Your Business and Make a Fortune

Agora Model – How to Apply a $300 Million Marketing Plan to Your Business and Make a Fortune

The Agora model for internet business started out as an experiment 10 years ago. Agora publishing company based in Baltimore Maryland developed the model. The model has helped Agora to grow into one of the largest online newsletter publishers in the world.

What exactly is the Agora Model internet Business?

The Agora internet business model works by using direct response marketing principles to sell information products online. The winning formula is tested and applied to other niches. It is a hybrid franchise business spinning off profitable businesses based on proven business tactics.

The model proved successful creating a 300 million dollars internet-marketing business in the process.

Why use the Agora Model?

There are two main benefits to using the model: the first is you are able to market your products online. When you market your business online

  • You can sell at high profit margins because your cost of production is low
  • You can work from any location and time zone
  • You can start your business with as low as $1000

The second benefit is you can become an info publisher. Information products are niche products. Because…

  • They have high perceived value (webinars, online courses, home study courses, boot camps)… so you can charge high prices
  • Your cost of production is low, because you can outsource most of your staffing cost( ghostwriters, graphic designers).
  • Your cost of delivery is low to zero ( you are sending electrons via email)
  • Your customers get instant delivery.
  • You can have your sales department on autopilot

If you are like me,who believes in starting business the smart way-low risk highly profitable-then the agora model is for you.

The 3 keys to success in the Agora Model internet business

  • Drive traffic to your website
  • Capture visitor information (lead capture)
  • Follow up with email marketing and make sales.

Let us look at the 3 aspects of this business model in details….

The first step in the Agora model is to drive traffic to your website. You can drive traffic to your website by; blogging, co-registration leads, search engine optimization, joint venture deals, Pay-per-click Advertising, newsletter advertising and article marketing. Some of the above-mentioned ways are free and others will cost you money.

The bottom-line is you want to have prospects and visitors coming to your website as soon as possible.

When you start getting traffic to your website, you are able go to the next step in the Agora model….

To capture your website visitor contact information and build your list in the process.

You do so by persuading your visitors to sign up to your free ezine.

The key to success here is….you need to understand copy writing.

Copywriting is the art of writing so your customers make the decision to buy from you.

This step is the most important step in the agora internet model

The axiom copy is king applies…when you have know how to get to the right prospects…because with copy converting the right prospect to… buy from you is easy.

Why is this important?

Until you get visitors to your website and build, a relationship…your chances of growing your business is low.

You can only start to sell your products when you have customers.

The bottom line for step two is to build relationship with your prospects.

The third step is to follow up your prospects. The third step is mutual to the second, because you need to build relationship with your prospects-before you can follow them up.

Your in-house lists of customers are more responsive to your sales promotion….. because you have built a relationship with them.

What is the secret to building a relationship with your house list?

Send them valuable information………..

This means you offer them free actionable advice that solves their problems and frustrations.

When you are able to offer free useful advice and promote your products to your house list…..your sales and net profits will explode in no time.

We have looked at the agora model for starting an internet business.

We have also seen the keys to long-term success with this model of internet business.These keys have produced multimillion-dollar sales for Agora Inc.

The good news is you can apply this model to your business starting today.

Rich Schrefen, internet marketing expert and CEO strategic profits sums up the Agora internet model this way…

Step 1: Develop a multi-million dollar repeatable formula for selling nearly free information at 1,000%+ markups.

Step 2: Find new niches to apply the formula to.

Step 3: Repeat as needed (in their case to the tune of hundreds of millions of dollars a year)

Do you see the big picture?

Put your hands up… if you want to apply the Agora model to your business…

I will because it’s the wisest decision you can ever take.



Source by Akinniyi Osho

Interesting Research on Guide – What You Didn’t Know

Interesting Research on Guide – What You Didn’t Know

Best Way for Rank Tracking

If you have a website, and you are doing on page, and off page optimization and analyzing visitors is not the only thing that you should do. There are so many things that are involved especially when you are a webmaster, and an internet marketers should do and you will have to consider them. The only thing that you need to know is how your website is ranking in different search engines.

Every keyword that you are interested in can be monitored by the above information. Another thing is that if you want to know the traffic volume, you should consider knowing the search engine result page. Other benefits that you will find for knowing the position of the search engine result page is that the fluctuations income and other things that are related to the search engine ranking will be known to you. You can also track some of your keywords manually, and that is the primary benefit that you have.

It is very easy, all you need to do is to enter the phrase in browser and check the position of your targeted place. If you want to track your keywords manually, there are only some few steps that are involved. When you are done with tracking ranks, you are not supposed to sit back and relax, but all you need to do is to ensure that the positions are recorded and also some other relevant data. If you have all the records of every position, you will have a lot of importance.

Some of the importance that you will have when you keep all the records of every position is that you will be able to determine the important things that have contributed to the significant change in ranking of your website. You have to remember that fluctuations in positions are always natural so you will not have to be worried about anything. For an easy tracking of your keywords racking, there are so many software that you can use to do it. Online, you will find so many software that you can purchase and the best thing is that some are even free.

Finding this software can be very easy and the only thing that you are supposed to do is to ensure that you have the best software that fit your work. If you want to go and find the best tracking software, there are some other extra places that you can go and find them such as the programming stores. This software contain some certain programs that will allow you to learn how to use tracking data. It is imperative to know that every rank tracker is an essential tool used in trade.…

The Debate Continues: Offline VS Online Marketing

The Debate Continues: Offline VS Online Marketing

Why does the debate over offline vs online marketing continue? Since the advent of the Internet, business owners, marketing experts and ecommerce gurus have debated the pros and cons of offline vs online marketing. Traditional media outlets argue that print and broadcast media reach a larger audience. Experts in web marketing argue the benefits of marketing to a very specific market segment. Business organizations tout the human aspect of networking events and face-to-face meet ups.

The truth is, when discussing offline vs online marketing, both venues have their place. Both provide specific results and benefits that the other misses. When combined in an effective marketing plan, the two methods can compliment each other, provided you have the budget to support efforts in both arenas. However, not all of the old offline vs online marketing arguments are still valid today, decades after the Internet first changed the business world.

For the small business owner and home-based solopreneur, budgetary concerns create a deep divide when considering offline vs online marketing. For these individuals, the issues between offline vs online marketing are not merely conceptual or based on the potential return on their investment. Small budgets and limited start-up capital necessitate finding the least expensive methods for marketing products and services. While the debates over market penetration, market reach, and message delivery rage on, these entrepreneurs must focus on cost.

As more readers and shoppers look to the Internet for information and solutions to consumer needs, the arguments presented for offline vs online marketing become thinner and carry less weight. Today, consumers reach for their computer keyboard, rather than a phone book. They search online for products to meet their needs, rather than watching television commercials or browsing sale papers. As such, business owners with an understanding of internet marketing gain a greater advantage over those who focus on offline marketing venues.

Internet marketing efforts, especially those centered around social media, search engine marketing, and website conversions, are often free or have a considerably lower point of entry than offline efforts. In considering offline vs online marketing, few options provide the kind of flexibility and low start-up requirements as internet marketing. Viral videos, social media shares, and search engine results now replace television commercials, radio spots and print advertisements.

Rather than spending hours rubbing shoulders at boring networking events and stuffy business meet-ups, savvy business owners use social media profiles and automated tools to engage with potential customers. Instead of balancing peek broadcast times with cost, your marketing message can be set up to automatically reach targeted customers 24 hours a day, 7 days a week. Many online businesses can be marketed while the owner still works a regular day job, forever ending the offline vs online marketing debate.

With an easier point of entry, lower risk, and the ability to automate many marketing tasks, new online entrepreneurs can easily see the benefits and drawbacks of offline vs online marketing. Internet marketing is simply easier, less expensive, and when done properly, more effective than traditional marketing efforts in the offline world. Even novices can get started with a profitable online business with just a little basic knowledge and the right tools.



Source by Frank Demming

Ethical Sourcing and Its Benefits

Ethical Sourcing and Its Benefits

Ethical sourcing refers to, ensuring that the products and services being sourced are developed in safe and hygienic environment by laborers who are paid fair wages and well treated to work during legal hours. It is a critical component of corporate social responsibility. The main goal here is to use a supplier who incorporates principles of morality in production conditions, including proactively trying to minimize harm to and/or exploitation of the environment and labor. When done correctly, ethical sourcing minimizes the risk of failure considerably within the supply chain.

Key points to ethical sourcing:

Here are some key points that organizations should follow when sourcing products and supplies ethically. They include:

a. It is important to visit suppliers frequently to check if they are doing, what they say they are doing. Look for, if their production is hygienic, safe, and sustainable.

b. Check if the supplier will be able to deliver products with the same quantity and quality for several months down the line.

c. In case, if you are not able to visit the supplier personally, then make sure you ask them the above key questions. If possible, visit another company that source from the same supplier to check the quality of products supplied by them.

d. Look around for necessary information about the supplier, and check their websites too.

e. Word of mouth- check what other similar manufacturers are doing and from where do they source from.

Benefits of ethical sourcing:

Early adopters of ethical sourcing gained a lot through this practice. With technological advancement, ethical sourcing is gaining advantage now-a-days in a much larger scale. Such benefits include:

a. Market image:

Perception about a company in the minds of a consumer and their buying habits is largely influenced by how an organization conducts business. The last thing an organization wants is negative or adverse publicity. A small child labor issue or environmental issue can have a far reaching impact on an organization’s public image apart from its market standing.

b. Bottom line impact:

Better supplier relationship, improved cost structures, and reduced risk exposure are the most common benefits that companies gain from ethical sourcing. The reason is that, these companies put more effort in allocating time and resources to make sure these supplies are up to or more than moral standards, thus providing organizations to reap all these benefits.

c. Cost advantage:

When sourcing supplies ethically, companies focus on product safety and improved process controls, thus enabling better monitoring of supplier scorecards and contract handling. This provides companies with the potential to minimize suppliers and above all, product/service failure rates will fall down, thus improving the overall cycle time. This factor is very important during declining sales or recession times as Chief Financial Officers are under the pressure to minimize cost and enhance margins.

Ethical sourcing can definitely provide the much needed margin improvement during tough economic times. Sourcing ethically is not a new-fangled approach, but is a potential channel that organizations can implement it to enhance their public image and minimize waste.



Source by Thomas M Johanson

Introduction to Commodity Pyramid Trading

Introduction to Commodity Pyramid Trading

This article discusses the how to to profit from commodity pyramid trading.

These key points will help you learn this technique:

  1. What is Commodity Pyramid Trading?
  2. Commodity Pillar Trading Comparison
  3. Commodity Pyramid Trading Comparison
  4. Commodity Pyramid Trading Useful Tips

1. What is Commodity Pyramid Trading?

This is a method of trading commodity futures contracts in such a way that when the profit from a single trade equals the current margin for the commodity, the profit is used to self-finance an additional futures contract. This self-financing process can take either of two methods: Pillar trading or Pyramid trading.

The Pillar trading method involves adding one futures contract to your position during each self-finance round, while Pyramid trading adds one futures contract – but from each active futures contract with each self-financing step. This results in a doubling of your position during each self-financing step.

Both pyramid trades and pillar trades (hereinafter referred to as pyramid trades) should exhibit several characteristics which make them high profit potential candidates. These characteristics include:

  • The market is quiet and has exhibited low volatility for several months.
  • The margin for the commodity is relatively low.
  • The market is set up for a major move. This is evidenced by extreme commercial/public signal, as well as a 12-month high or 12-month low on the daily price chart with a likely 1-2-3 Top or Bottom price chart pattern in the process of unfolding.

A VERY IMPORTANT NOTE: The biggest danger in any futures trade is a limit move which goes against your position. With a single futures contract, this is risky enough. With multiple futures contracts, this risk is seriously compounded. However, if you monitor the market conditions (both technical and fundamental market conditions) and the financial news on a daily basis, you will generally receive a timely warning of an impending limit move which may go against your position – giving you time to close out your position before that occurs.

The Pyramid Trading Form

The Pyramid Trading Form is at the heart of helping you to successfully implement and manage these trading strategies. It contains areas that will let you monitor and track up to three commodities using this trading strategy. Each area allows for up to 7 futures contracts to be held in the pillar trade position, and up to 64 futures contracts in the pyramid trade position.

How To Identify A Good Pyramid Trade Candidate

At any point in time, there will be several commodities with differing degrees of profit potential. However, it is important that you identify the commodity which has the best chance of being a profitable pyramid trade. This means that you must perform a current analysis of all commodities to identify the commodity that meets the following requirements.

a. You must first use the Commercial/Public selection tools to identify the commodities that appear to be ready to make a major move.

b. Of these commodities, identify those that appear to be making either a 1-2-3 Top or 1-2-3 Bottom in the daily price chart. Calculate the daily 50% retracement target for each one. Also calculate the dollar amount the move represents.

c. Where applicable, use the weekly chart to calculate the weekly 50% retracement target for each commodity. Again, calculate the dollar amount the move represents if the weekly target is attained.

d. Identify the margin requirement for each commodity. The ideal pyramid trade will be one with a relatively small margin requirement and with a dollar amount profit potential that is at least three times the margin requirement for the commodity.

e. The commodity that you select must be a quiet commodity – that is, one which does not have wild price swings.

f. The commodity you ultimately select as the best pyramid trade candidate must also have enough time to allow the move to unfold. This means you need to get into a more distant month to minimize loss from commission switch requirements (which can be expensive with 16 or more contracts in your position). Select the more distant commodity contract month that has 120-180 days available until the Last Trading Day (LTD).

g. The commodity which you have selected must have a daily volume of at least 10,000 contracts for adequate liquidity. Open interest should also be 10,000 or more.

It’s important to remember that once you are in a trade, you must religiously perform an analysis on a daily basis so as to identify any changes in the original analysis that may adversely impact your trade. In addition, you should always monitor fundamental “news” which will affect the price of the commodity. For example, if you’re short Orange Juice – and Florida has a freeze warning – close your position fast!

2. Commodity Pillar Trading Comparison

The commodity pillar trading strategy is the least risky of the …

Making Money in Bucharest

Making Money in Bucharest

Whether you are a World traveler, or an expat deciding to settle in Bucharest, unless you are independently super-wealthy, you’ve probably thought about what you can do to earn income and/or occupy your time overseas. The internet today is awash with many “get-rich-quick” schemes and “retire-over-seas” plan of action kits. While all this is information is nice and in some ways functional, it almost always assumes that you are beginning with a rather large nest egg. Sometimes we don’t actually have a couple hundred grand lying around from pensions or retirements or other investments to “drop” into an apartment and “turn-key-lifestyle” at our new home overseas. So that brings us to the “I wish to create some income, maybe start a business, so what do I need to do next” people. Within the next paragraphs, you’ll get an inside look at what to expect when moving forward with your business venture.

Identifying a niche

When we [our group of expat friends] first arrived in Bucharest, Romania 4-5 years back for real estate purposes, we had all the excitement one would expect when first landing and wandering around in a land that was essentially foreign to us. We passed through all the stages of ex-patriotism, most importantly the stage where we as business owners and entrepreneurs look around and think “wow…wouldn’t THIS be a great idea for Bucharest?” While this is great fun to do and helps you spawn realistic ideas, don’t be to keen on falling in to this “trap” as I’ll call it. We’ve looked at opening fast food chains, luxury spa’s, Name Brand clothing labels, real estate offices, and more. We looked at both traditional and highly westernized business concepts. At the end of the day, we’ve found that when taking into consideration the amount of overhead versus the time for the business to actually absorb and be accepted into the local marketplace, and the amount of red-tape to get there, one may be better off pursuing other “offbeat” types of income streams. We’ll talk specifically about these off beat type plans in an upcoming post. Always keep in mind that whatever we can do in the US or the UK, the Romanians can typically do it cheaper. Not necessarily better in all cases, but cheaper… and this has a “trickle down” effect. Run your numbers accordingly.

Right now in this “worldwide economical crisis” laziness and affordability somehow go hand-in-hand. I was told twice in recent days by two different Romanians the following phrase: “Romanians don’t like to give money. They only receive. If they don’t receive they take.” I debated long and hard about referencing this in here, as I was afraid that too many people would take offense to that and say it is demeaning and insulting to Romanians. I disagree and I feel it is some important wisdom when considering a business or service of any form here. You see, the thing about that phrase is that it’s so blatantly true and honest for virtually any culture or society around the globe. Isn’t everyone’s economic well being based on receiving money rather than giving money when it comes right down to it? (Please no Charity comments here) Now clearly transactions occur, business open, and trade occurs in Bucharest… but the PRIMARY point of that phrase is that Romanians are really “tuned in” to the fact that you MUST provide value if you expect to earn any money. Period.

So what is the simplest way to identify a proper niche when living in Bucharest? Well, the basic answer is easy, as well as universal. Do what you enjoy! If you have a passion for something and are knowledgeable about the subject, you will automatically default to “providing value” for your customers. Once you begin with the passion, you’ll find your way and you’ll find your answers. There is no “secret” business that will magically grow in Bucharest because it’s different. You may decide that a landscaping company is a sure bet here, or a 1950’s American Diner, but slow down… someone else has probably thought about it, and in some instances moved forward with it, only to find that reality sets in, and the numbers just become numbers. But then again… you never know. The less passionate move on… and fast. The faux-passionate lose their asses.

What are your hobbies? What are your skill sets? What do you feel you enjoy doing that you know better than the next person? If your passion is real estate than by all means, go down that road. If your passion is writing, than talk to me… you’re in business already. Marketing? the same. Art and photography? Open a themed art gallery. Cars? Open a repair or performance shop for an iconic brand! Did you know that there is a …

Marketing Strategies – Making Indirect Marketing Work for You

Marketing Strategies – Making Indirect Marketing Work for You

What is “indirect” marketing? It is quite different than its opposite, “direct” marketing. Indirect marketing is indeed a more passive strategy. It often times happens on its own through actions that are not as aggressive and/ or channeled as direct approaches.

Direct marketing, on the other hand, is more self-explanatory. People employ direct marketing when they publish their ads in the papers, magazines, online, and on the radio. Direct marketing also takes advantage of direct mail operations and the cold calling method. Direct marketing means to literally take an active role in the selling process.

Indirect marketing though does not involve a specific product or service or goal. With this technique, one is not intentionally working to push their work onto a prospective client. You are using indirect strategies when you perform a number of related activities, such as participating in community events, writing articles for publication, engaging in public speaking events, and posting blogs on the Internet. Similarly, existing clients who have had positive experiences with your company can also contribute to your indirect marketing through their word of mouth advertising.

What business owner has not experienced some form of indirect marketing benefit? Surely you have had that certain phone call- the one in which an inquirer states that he or she is in need of assistance but is not sure if you are the one that can provide it. Many companies receive such calls, but handling them in a certain manner is crucial.

In these situations, it is a good idea to begin by having the caller identify their issue. Then you can more easily analyze whether or not you can offer the product or service that would be of benefit. If so, describing the options that you provide is necessary, but what is more is that this can be done in such a way as to accurately match the description of what they are seeking. It might be appropriate to also explain several different possibilities that you are aware of that could serve their needs.

Know that in this situation much of the credibility component of the business relationship has been established. You probably do not need to go into your background or qualifications. After all, the inquirer called your office. They basically already believe that you have the potential to assist them.

With these types of interactions, the end result may not always evolve into a sale. Be okay with this. You may not have the solution required for their unique situation. Likewise, they may have reservations about pricing or other costs or financing. Sometimes people just need time to process and think about their options before they commit to purchasing. In any case, keeping the conversation helpful, courteous, and knowledgeable can make the difference.

These random calls can be extremely affective to your business. It is always best to strive for the most positive experience on the phone as possible. Especially if your company is new and just starting out, it is very important to make sure that the nature of each call handled is done so with the best of intentions. These efforts of communication, no matter how brief, are examples of the public’s dealings with you. This is your chance to explain the basis of your work and really promote your image. Pleasantness and kindness should be the goal for all such activity.

If you are completing such tasks presently to boost your indirect marketing, but are feeling discouraged at the lack of apparent response, don’t be. Remember that this genre of marketing works more slowly and often times has to build momentum.

There are so many other ways that you can magnify your indirect marketing possibilities. You could participate in any of the following activities, such as teaching in community or national workshops, holding city offices or serving on boards and committees, volunteering, and agreeing to speak to other businesses at local events. You can also compose educational articles and the answers to frequently ask questions. These can be published on other sites online with affiliate businesses or associations. Other executives utilize the power of press releases. These can be used to circulate free or low cost reports and are available via the public contacting you.

Each marketing strategy has its strengths and challenges, and both can prove fruitful in the long run. Keep yourself conscious of indirect techniques and be sure that you are not ignoring this avenue altogether. A combination of different marketing techniques can help you to build your business the way that you would like.



Source by Rick Sheldon

Fast Food Market Forecast – The Subway Example of Strategic Product Positioning

Fast Food Market Forecast – The Subway Example of Strategic Product Positioning

The United States fast food market has seen a healthy rise in growth within the last three years which forecasts can be sustained. The fast food market is forecast to maintain its current growth expectations, with an anticipated Compound Annual Growth Rate (CAGR) of 2.3% for the five-year period 2005-2010. This is expected to drive the market to a value of $57.6 billion by the end of 2010. Drivers of growth include increasing numbers of Americans in the workplace, which reduces the amount of time spent on preparing meals at home. In 2010, the United States fast food market is forecast to have a value of $57.6 billion, an increase of 12.1% since 2005.

Forecast Volume

In 2010, the United States fast food market is forecast to have a volume of 37 billion transactions (Figure 1). This represents an increase of 5.3% since 2005. The CAGR of the market volume in the period 2005-2010 is predicted to be 1%.

Success Factors

Success factors for fast food franchisees will include products and marketing targeted to healthier menu selections, brand consistency, low start-up costs, franchisee support, and consumer convenience. Subway ® represents a poignant example of a fast food franchisee ready for success in the future fast food market. Their strategies transcend the fast food market and apply to many other markets and products.

SWOT Analysis

Subway sandwich shops are well positioned to leverage their strengths and address reasonable threats, weaknesses, and opportunities. The table below highlights these Strengths, Weaknesses, Opportunities, and Threats.

Strengths

  • Size and number stores and channels
  • Menu reflects demand for fresh, healthy and fast.
  • Use of non-traditional channels.
  • Partnering with the American Heart Association.
  • Worldwide brand recognition.
  • Customizable menu offerings.
  • Low franchisee start up costs.
  • Franchisee training is structured, brief and designed to assure rapid start-up and success.

Weaknesses

  • Décor is outdated.
  • Some franchisees are unhappy.
  • Service delivery is inconsistent from store to store.
  • Employee turnover is high.
  • No control over franchise saturation in given market areas.

Opportunities

  • Continue to Grow Global Business.
  • Update décor to encourage more dine-in business.
  • Improve Customer Service Model.
  • Continue to expand channel opportunities to include event wagons.
  • Improve franchisee relations.
  • Experiment with drive-through business.
  • Expand packaged dessert offerings.
  • Continue to revise and refresh menu offerings.
  • Develop more partnerships with movie producers and toy manufacturers to promote new movie releases through children’s menu packaging and co-branding opportunities.

Threats

  • Franchisee unrest or litigation.
  • Food contamination (spinach).
  • Competition.
  • Interest Costs.
  • Economic downturn.
  • Sabotage.
  • Law Suits.

Competitive Analysis

Subway is not without competitive pressures. Chief competitors include Yum! Brands, McDonalds, Wendy’s, and Jack in the Box. Yum! Brands are the world’s largest, with 33,000 restaurants in over 100 countries. Four of the company’s highly recognizable brands, KFC, Pizza Hut, Long John Silver’s and Taco Bell, are global leaders of the Mexican, chicken, pizza, quick-service seafood categories. Yum! has a workforce of 272,000 employees and is headquartered in Louisville, Kentucky.

McDonald’s Corporation (McDonald’s) is the world’s largest foodservice retailing chain with 31,000 fast-food restaurants in 119 countries. The company also operates restaurants under the brand names ‘The Boston Market’ and ‘Chipotle Mexican Grill’. McDonalds operates largely in the US and the UK and is headquartered in Oak Brook, Illinois employing 447,000 people.

Wendy’s International (Wendy’s) operates three chains of fast food restaurants: Wendy’s (the third largest burger chain in the world), Tim Horton’s, and Baja Fresh. Wendy’s operates over 9700 restaurants in 20 countries, has been included in Fortune magazine’s list of top 500 US companies, is headquartered in Dublin, Ohio, and employs about 57,000 people.

Jack in the Box owns, operates, and franchises Jack in the Box quick-service hamburger restaurants and Qdoba Mexican Grill fast-casual restaurants and is headquartered in San Diego, California.

Target Markets

The increase in sales of the sandwiches has been a result of decreases in consumer interest in hamburgers and fries and increases in demand for healthier options. Sales of sandwiches are growing 15 percent annually, outpacing the 3 percent sales growth rate for burgers and steaks.

Current Marketing Program

A new breed of restaurant is making big gains against the market-saturated hamburger establishments. Termed “fast-casual,” these restaurants are dominated by Mexican chains, and sandwich restaurants offering fresh-baked breads and specialty sandwiches.

Responding to evolving consumer expectations for health, fresh, custom-made sandwiches; Subway’s marketing program addresses these expectations through a number of approaches. The most notable were the television commercials featuring Jared. These commercials emphasize the healthy aspects of a Subway sandwich by highlighting the 245 pounds Jared lost by eating a Subway sandwich diet. Subway also markets through a national sponsorship in events such as American Heart Association Heart Walks and local events such as triathlons, and children’s sports teams.

The Subway example represents marketing and product strategies that are classic examples of focusing on market demand, consumer trends, product leveraging, …

On Products: My Thoughts Explained

On Products: My Thoughts Explained

Why Reviews Are So Important When Purchasing Consumer Electronics When people decide that the time is right to buy a new piece of electronics equipment, they are probably going to have a number of things that they are going to be looking for from the products they buy. Because most good electronics are going to come at a bit of a high price, there are many reasons why people will want to do as much research as possible before they choose to put down all of that money. When you know you’ve spent good money on a piece of quality electronics, you can feel great about the decision you’ve made. Anyone who is trying to determine which kinds of products they should be buying will find that there are all kinds of great sources of information to work with in the modern world. Some of the most common qualities that you’ll be looking for as you try to pick out the best possible products will be related to how durable the product is going to be and whether or not the product is able to perform the tasks that it is supposed to do. In the guide below, we’ll explain why the choice to read reviews can be one of the smartest moves to make for consumers who are ready to buy something new for themselves. When you start checking out reviews for a range of products, you’ll have the option to check a few different types. The more traditional of the two types of reviews will be written by professionals who spend time studying and comparing all kinds of electronics. If you’re stuck trying to decide between two different kinds of products, then these reviews will likely have all the information you might need. You might also want to check out reviews for products that have been written by the consumers who bought them. When you look through these sorts of reviews, you will discover that it is a lot easier to figure out which products are the best over the long term.
The Beginner’s Guide to Reviews
When you’re trying to pick out the right reviews, you should also make sure they are very informative. Anyone trying to sort through various types of outdoor projector reviews will discover, for example, that the best reviews will have a bit of an introductory guide for you to check out.
What Do You Know About Electronics
As you can see, there are a few different methods of getting great information about the products you might be looking to purchase. When you’ve figured out the right kind of reviews to read, there should be no trouble finding what you need.…

Case Study: My Experience With Investors

Case Study: My Experience With Investors

Techniques of Selling a Damaged House Fast Although it is usually a tough decision to choose to sell a house, people are prompted to place a sales order for various reasons. But when the matter is about a sale of a damaged house, sellers are normally in search of quick cash for meeting other needs. The processes involved in the selling of houses are complex and demanding. In fact, the process faces more difficulties whenever it involves the sale of damaged houses. In addition, there are few buyers of damaged houses, and the available ones tend to push the prices down further every time they bargain. If you have a damaged house that you are placing on the market for sale, there is no need to give jokers and other buyers a chance to tease you with very low quotes. It is your responsibility to look for serious buyers who can assess the present value of your property and start making reasonable negotiations. The mere fact that the house you are selling is damaged does not translate to giving it away for peanuts. When you major on the web for research of potential buyers, you will identify home buying companies that are looking for sellers of damaged houses. In fact, most of these companies do not mind about the location of your house. You will be able to seal a deal quite fast if you sell your damaged house to company that specializes in the purchase of such assets. As the companies have their reasons for requiring damaged houses, they never call for any repairs by the seller so that they can execute their purchase order. They have your interests at heart that your aim is to get fast money, and that you could be in a hard-hitting financial crisis whereby you could be having no money for repairs. Hence, you do not have to apply for a loan or borrow your money to facilitate the transfer process of the damaged house.
The Essentials of Houses – The Basics
It is lucrative to sell damaged houses to companies rather than individuals who may be presenting their offers. This is because the companies are the ones that are actually making the purchase. They do not act as agents who make a killing every time they link willing buyers to willing sellers. That said, there are no hidden costs at all, and the companies do not pay commissions to anyone.
Where To Start with Properties and More
Nothing feels better than selling a damaged house on your terms. Companies listen to you and make reasonable negotiations on a professional platform. Also, it will not use your situation such as – avoiding a foreclosure to buy your home at an undervalued rate. At last, a seller should filter all home-buying companies to deal with ones that are financially able to make a lump sum payment within a short timeline.…

5 Key Takeaways on the Road to Dominating Jobs

5 Key Takeaways on the Road to Dominating Jobs

The Essential Tips on Becoming Emergency Medical Technicians

Emergency medical technicians (EMTs) are those people who are specialize in emergency care for others especially in accidents. Their main task is always in ambulances so as to take care as well as help the affected reach to medical facilities with ease and as fast as possible. The cases that EMTs handle range from minor to major life threatening issues affecting humankind. The impact of EMT professionals has been and will continue to be felt in our lives and lives of others.

Enrollment in an approved and legalized school offering training in regard to emergency medicine will be a step forward in you becoming an EMT. The training is usually theoretical as well as practical whereby for some period of time, one goes through theoretical then proceeds onto the practical bits of the course. The course, both in study and learning, requires boldness as well as greatness when acting with the affected persons. Apart from school and training requirement, there is so much that is needed for you to be competent and professional in the emergency medical field.

It is important that you know all the requirements and conditions for you to join in the career as well as the remuneration that they receive in as they scale the career heights. It is important to note that not all careers are for everyone hence need for you to honestly assess your capability to work in the emergency medicine field especially the fact that the career is courage and compassionate. In efforts to make the trainees hardy and able to solve any emergency, all ranging from fires to road accidents, at their time of work or rather whenever they are called upon to.

Being top of league in your learning as an EMT will be an added advantage to you. Being knowledgeable of what is happening in your relevant field will be step further in ensuring that learn new trends in the industry hence bettering your career. When in the field, these specialists work hand in hand with the police as well as firefighters as they assist in extractions of debris so as to find vulnerable and affected persons from the accident scene.

Working as an EMT is rewarding as well as mental satisfaction since it involves working with quite desperate people who look up to you for help and assistance. The cost of training is always variant on the type as well as the level of learning that you are at. Time discipline and commitments is a paramount since you will be required to perform even when you do not feel like it. Being that the career involves assisting people in dire and real need makes it be termed as a courage and compassion career.…

Getting Creative With Cleaning Advice

Getting Creative With Cleaning Advice

The Importance of Hiring Gutter Cleaning Services

Clogged gutters when left unattended can cause you a lot of headache. If you have clogged gutters, your guttering will most likely be broken or damaged, and when it does, then your problems will not only become more severe but also more expensive.

Worry no more though, as your clogged gutter problems will now be resolved with the help of professional gutter cleaning services. These professionals will also be there to give you recommendations of which experts you must call to take care of your damaged guttering.

Here you will find a list of reasons why it is a must that you consider getting gutter cleaning services from the professionals.

Reason #1: If you leave your clogged gutter problems unattended, the worse your problem gets.

Once you see signs of your gutter being clogged, it is a must that you resolve it quickly. This is the part where you will be getting professional gutter cleaning services as they can resolve your gutter problems quickly.

If you are slow to handle this situation, then there is no doubt that your clogged gutters will get broken thereby needing them to be replaced.

Now, if they have already leaked to your wall, then your home may get damp leading the water to be going through your walls. This was supposed to be an inexpensive problem but now, it has just become very expensive.

Reason #2: Your clogged gutter problem could get worse during the winter.

When the winter season comes, the water that is found in your guttering system will be frozen. When you have frozen water, it will cause it to expand. If there is expansion of water, then there is no doubt that there is more pressure from the ice that may damage your guttering more.

The problem even gets worse because the ice that is stuck in the guttering will not allow water that comes from rainfall to flow freely in the system out of the drainage.

The whole system will then be leveraged onto the ground because of the ice that does not allow water to flow and its weight building up at the top portion of the gutter.

In addition, winter storms will be seriously damaging your gutters that is why you must have them checked right away after a heavy snowfall.

Reason #3: Never have molds growing inside your home.

Since molds survive well in damp conditions, if you have a leaky pipe, then you are inviting them to live there.

Not only do molds surrounding your home not pleasing to the eyes, but also they can be ruining the walls and wood of your home. Therefore, you must make sure that all these molds and sports are eradicated from your house by hiring professional gutter cleaning services.…

5 Uses For Copywriting

5 Uses For Copywriting

Why Opt For A Good Copywriter When Building A Website

By the time that a business owner wanting sell products or services online that it is common for them t be looking directly for a web designer. But you have to know that it is the web designer that only create the graphics and will make the content visually appealing. Compared to the looks that your website will have that it is important to have a great content. When people will be visiting your website, there are some people that would not be very keen on the look of your website. There are people that will be visiting your website because they are attracted to the content of it. There are even some websites that even look bad that will still be able to attract customers due to the contents that they have. It will be the content that you have that will take over as long as you can make sure that you will have a clean looking website and that is what you need to remember. When you will take a look at your content that they are the one that will be able to convert your visitors into customers.

It is common though for some people to be writing their own content. When you have an experience in copywriting that it is this one that can be done by you. It would not be that effective also when you will be asking your web designer to do that task for you. When you will ask a web designer to do it that they will not be able ot do it efficiently although they are in the same field. See to it that you will be able to differentiate between a web designer and a copywriter. Although these two professionals are in the same marketing field but the specialization that they are different. It is when you will be very tight in the budget that you have to make sure that you will be prioritizing the services of a copywriter.

If it’s hiring a copywriter that you may not be able to afford that you must learn the skill yourself. Thos one can be done by you the moment that you will be doing a couple of things. The very first thing that you need to do is to read copywriting books and take courses. It is the copywriting on the web version that you need to be focusing on as there is a difference between that and the copywriting print version. Another thing that you can also do is to save different copywriting files. It is when you will do this one that you will be able to get examples on how to do it right.…

5 Real Ways to Make Money Online

5 Real Ways to Make Money Online

This has always been a great question, and there are many different schools of thought on this subject.

A person could argue products like software, eBooks, and virtual information are amongst the most marketable as they are easy to duplicate and have no shipping costs. It’s true a virtual product can absolutely simplify your post-sale process, however are they truly the best overall product strategy? In my opinion it all comes down to the demand, then the numbers. Calculate what price you can create or retain a product for and then calculate what price you can sell it for while keeping in mind advertising, shipping, and other expenses that fall between those two processes.

Determine your total costs from start to finish. I wouldn’t even consider selling a product or service that fetches me any less than 80 percent gross profit per unit, unless it had a great backend or up-sell strategy or some type of recurring subscription based profit model.

lf you find that managing inventory or working with suppliers and drop shippers is more slanted towards your personal experience then work with a product that feels comfortable with you, you will benefit from the familiarity. The importance of comfort might just be the most influential factor for me when choosing a product to wrap around your marketing. Many people want to sell online but have no idea what products to sell. In my experience selling something for profit alone with no personal passion can be a mistake and I have found that building an email list for marketing and growing your brand is a cheap effective way to get started quickly.

5 Products you can sell and make money using “email marketing”.

  1. Digital products and virtual services. Digital products are easy to duplicate, store, and ship digitally via email or file sharing service.
  2. Affiliate marketing programs. Many companies online look for enthusiastic individuals to resell their products or services. Scrolling to the footer of a business’s website will typically link to any affiliate program if offered. You can also search for specific affiliate programs that suit your needs.
  3. Trendy products that are in demand. Great way to let product buzz and word of mouth help your cause. The Google Trends tool will show you the current trends of your product ideas based on total search volumes. This can be a great way to determine what’s currently popular.
  4. Start your own business. Get creative and bring your ideas online with a website or product page selling your creations, products or services. Accepting payments is easy these days with services like PayPal and all you need to do is promote your website using email marketing.
  5. Freelance writing services, or create a blog. Writing can be an interesting and rewarding way to make money online. You can publish and sell eBooks, blog posts can generate revenue from ads or affiliate links, sponsors, or you can write about your current products for sale.

When sending email in large volumes always be sure you choose a true high volume, web-based email marketing software that can grow with your ongoing success.



Source by Rodney Gray

Lessons Learned from Years with Advertising

Lessons Learned from Years with Advertising

Jason Hornung: Facts and Benefits of Facebook Advertising

Facebook ads make a valuable step for brands because of the extra exposure, targeting options, and reach it provides to companies advertising on the platform. While it is true that there are business owners who tried advertising in Facebook ads and failed, most of them don’t really understand their target audience and they place their ads in the news feed of the wrong people and other factors. If you are considering to choose Facebook advertising, it is important to different social media performance between paid and organic activities.

How do you calculate paid from organic likes? Organic and paid likes are divided in the Facebook Insights data export and Insights tool, where the number of people who liked your fun page are broken out by location. The three sources of paid likes found within Like Sources include mobile ads, sponsored stories, and pure ads. When it comes to Facebook advertising, it is difficult to report audience growth which is driven organically. For social media marketers, it is crucial to understand the impacts of paid advertising and avoid attributing paid likes to successful community social media management tactics. Organic growth trends are used in identifying successful tactics for building your target audience. Through Facebook and other social media platforms, new or starting businesses can establish their name without too much cost, rendering their fair share to the marketing world. Consumers today know what they want and they are smarter as compared in the past. Through utilization of Facebook ads, small businesses are able to promote their products and services to a wider scope of audience, and the opportunity to be known is increased. Consumers today are not afraid to try new things, and in fact are more adventurous when it comes to trying new products and services.

Social media marketers are helpful in achieving the short-term and long-term goals of businesses through the right Facebook advertising techniques, and Facebook ads can easily go viral in just a day once you are able to hit the sweet spot of your target audience’s hearts. When it comes to hiring a social media expert in Facebook advertising, you have to consider the reputation, experience, expertise, and your budget. Now, we know how social media influences consumers, so businesses should start investing on social media marketing like Facebook advertising to reap the good benefits of social media. Allow us to help you realize your business’ full potential with social media marketing through Facebook advertising, feel free to check our website or homepage now. Social media like Facebook marketing is a useful tool used by Jason Hornung in providing businesses the strengths they need to thrive in the competitive world of business.…

Why not learn more about Options?

Why not learn more about Options?

Ways to Boost Your Small Business Sales

There are always ways to help boost your business sales, no matter if your budget is tight, but these measures can be challenging while you try to keep your promotions and advertising costs in control.

Talk to your customers

Know for a fact that your customers are a source of revenue for your business, and with that, by finding ways of talking to your customers with regards to your product services, you are able to find out about their concerns about it, such that to help them in assuring of your products is a matter of explaining well the products’ functions, as well as you can also promote a new, alternative product to them as an option, which in doing so, will help you rake in revenue for your business.

Promote as a package your products and services

By offering promo package of your products and services, instead of selling them individually, customers will surely be interested in this kind of promotional since they get savings from it, even if nominal, and on your part you get good revenues with this promotional, as well as selling in a package becomes much easier. In promoting package promo offers, allow for flexibility for customers to swap other products in exchange of the usual promo offer; in this way, you continue to interest your customers on your products, as well as increase your business sales.

Provide a promo period for your product offers

Giving a time limit to your promo offers can actually rake in more sales because customers will try to beat the promo deadline by buying more, since they believe they will get more savings from the discounted prices.

Use social media to your advantage

Social media is an important factor to promote your products and services in the following measures: promote customer awareness of your product offerings, customers’ testimonials are ways to promote your products and services, you can establish an open line of communication to your customers, as well as prospective customers, and you can use the space to post for product information and articles about your company and what your business is all about, with photos or videos of your products.

Create your company website

Your company website is an online portal which can help link your business to your target market by providing all the information your prospective buyers need to know about your products and services, as well as utilizing the website to communicate with the customers and interacting with them through their queries. To optimize the contents in your website, you can introduce the following: a blog to discuss a lot of article information using your products and provide e-commerce to sell your products online, and by doing all these, you are actually introducing more visitors to your site, which translates to more people clicking on your links, as well as conducting searches on your website, and all these make up for increase in revenues.…

What is the Most Powerful Colon Cleanser in the Market?

What is the Most Powerful Colon Cleanser in the Market?

If you are looking for the most powerful colon cleanser available in the market, then you might be fooled into looking for the ones which contain chemicals in them. This is because these products have chemicals which can produce a very powerful elimination of waste. However, this will not be a pleasant experience.

For this reason, it is a good idea to choose those which contain natural ingredients instead. It is possible to be both natural and effective.

Don’t confuse powerful with ‘fast elimination’ or ‘severe cramping’. Truthfully, a very effective cleanser will work consistently over time to do a deep, deep cleanse. This process can take up to 1 month to happen properly, but at the end of the month, you have a completely refreshed digestive system which functions more effectively and keeps your body running at its peak.

Cleansers will flush out all of the harmful toxins and waste material which have built up inside your colon. This is because if you leave your colon unattended, you will have a lot of health problems which are all caused by the dirt in your colon. With this in mind, you will need the most powerful colon cleanser to do the job for you.

If you have never had a cleanse done before, you have to know what you should expect. Since cleansing gets rid of the harmful toxins and waste material, it is a must that you should stay indoors while you are having the cleanse. This is because a cleanse will have you going to the comfort room several times. You will have a regular bowel movement experience because of colon cleansing.

Aside from that, colon cleansing can also lead to weight loss. If you are looking for the most powerful colon cleanser, you might be able to lose several pounds in the process. Cleansing can also make your skin more clear and smooth.

All this is possible with a natural 30-day cleansing product. In fact, it’s not only possible, it’s common and it will result in a healthier body with none of the potential side effects of a chemical cleansing product. Find out more about the most powerful colon cleanser today by visiting my website.



Source by Sophie M. Allan

What Almost No One Knows About Businesses

What Almost No One Knows About Businesses

Advantages of Pay Per Call Market Techniques

These days, there are over than a billion smartphones across the world. And with the convenience offered by click to call, businesses are watching more customer-initiated phone calls entering through their mobile marketing efforts. In fact, it is believed t hat annual calls to businesses will go up to 162 billion by 2019, which is twice more than the volume in 2014!

With calls being the rise, expanding your business or performance marketing program with the use of pay per call markettechniques appear to be a no-brainer. But the following are some bottom-line advantages provided by pay per call:

Maximized High Value Leads

Pay per call markettechniques are the most effective way to engage your mobile audience. Instead of bringing mobile customers to a landing page that has a form, they can easily tap a click-to-call call button to be in touch with your business. In fact, more than 50% of mobile searchers say they often have to call a business from a mobile search ad. Even in the digital era, customers are buying over the phone more than ever.

Quality Control and Security

Marketers, specifically performance-based marketers, are particularly conscious about the quality of their leads, considering a positive ROI depends on it. By adding phone calls to your marketing agenda, you’ll soon discover a boost in lead quality for two major reasons:

First, as previously mentioned, phone calls are naturally higher quality in comparison to digital leads because callers have stronger buyer intent. Moreover, calls have 100% contact rates, in contrast to digital leads which can be old or recycled, or just downright impossible to reach.

Secondly, pay per call markettechniques ensure you have quality controls at your disposal so that you can only receive the calls you want.

Higher ROI

With pay per call, you’ll capture new leads and customers, and you will see a bigger return on your media investments. You’re basically monetizing an entire new stream of traffic, and when you raise your lead volume, and maintain or even enhance quality, you have a surefire formula for a higher ROI.

Total Visibility and Control

Being a digital marketer, you’re accustomed to getting insights into online conversions and the path to purchase. With pay per call, you enjoy the same kind of visibility, as well as insights you will never get from digital transactions. Pay per call markettechnique analytics provide information such as:

Sources of call traffic

> Best campaigns and affiliates

Call conversions and results

> Patterns in customer behaviors

> Extensive caller profiles

> Total view of the path to purchase

Pay per call markettechniques also offer overall control of the call experience. Having these insights and tools, individual and overall campaign optimization becomes way easier and more successful.

Source: check my site

What Do You Know About Services

What Do You Know About Services

Methods to Boost Sales

In the ever changing business world, companies should always try new things to keep themselves relevant if not the most advanced. One should be very quick to adapt to these changing if you do not want to be left behind as new and different business trends come one after the other sooner than often expected. The truth is that you can only make one simple change instead of constantly trying to adjust to these trends. What is important is that one small change is something that your business will benefit from long terms. For example, there is no need for you to blindly try other strategies if you find out that pay per call companies work for you, so you can stick with this one for a while. Suprisingly, in these modern times, these tried and tested, old techniques are still very effective.

The first techniques is advertising and this techniques has been there for a very long time. The idea is still the same, although advertising has evolved into many forms. Advertising companies have been big players in the business for years, long before pay per call companies emerged. No wonder billboards and mass media ads are still prevalent, however, small companies shy away from these ads because of cost. Social media has become a good platform for advertising goods, services or your brand.

The second one is PR or public relations. This one is very old school but still very effective. Now, part of PR is by collaborating with content producers like bloggers and vloggers in order to tap directly to a targeted audience.

Lead generation is the next in line. This is defined as the process of locating and gathering prospect clients or customers to whom a business can sell their services or products directly. In the process, either you personally reach out to leads or hire a pay per call to make the calls on your behalf. Because pay per call services have contributed successfully in terms of generating sales, it might just work for your company.

The next is direct marketing. Direct marketing no longer pertains to direct selling or door-to-door approach. This now also includes sending out emails or mailers to your possible customers. There are many ways to get this done and the best way to do it is by tailor fitting it to boost your brand.

And the last and the most old fashioned way is by word-of-mouth. Word still spreads fast by mouth. Ideas passed on by word of mouth seem to spread so quickly in this electronic age. What makes this effective is that people tend to readily trust something that came from somebody they know. This method also spreads bad word about a company as fast as it spreads good stuff about a company so this should be used with caution.

Those are the things you need to know about advertising to boost sales To find out more about how these methods or how pay per call services can be of help, check this out.…

Case Study: My Experience With Services

Case Study: My Experience With Services

Photography Pros Get a Powerful New Tool Learn What It Is

The one thing that you should note is that photography is not as easy as most people think. The one thing that you need to note about this career is that you need to purchase highly expensive tools and at the same time you will need to find ways that you can deal with the high competition. This is the reason that you have to make sure that you are on top of your game. If you are wondering what to do, then here are some tips that you can use.

Before you start on this venture it is paramount to ensure that you do not only have the training but also the certificated needed to do this job. These are some of the top things that clients tend to look into. Once you have these documents then next thing that you should do is to create a website. It will benefit you a great deal if you have a website which the clients can use to see some of the projects that you have worked on.

When you have all these the next thing that you need to do is to market your business. When it comes to marketing there are many ways that you can go about it, but as photographer it is best to ensure that you have a slot on the online directory. Do not just pick any directory, get the one that is suitable for photographers.

Being a part of a directory could end up taking your career to a whole new level as you will find that a majority of people use these platforms to find experts that they want to hire. This means that if you decide your site right then, you will get the best results.

The best part about this is that the site will give you exposure and you do not have to pay for anything. The other benefit is that you will not only be exposed to customers in your local area but also internationally and who knows the types of opportunities that you will get.

When you do your job right, the one thing that you should know is that it will assist in increasing your search engine rank. The one thing that you should know is that before you get into these platforms you will need to be tested and this means that it will increase your credibility. This will lead to more clients coming in your direction.

The other benefit is that you can be able to edit and update the listing that you have. You can change the appearance of your company as many times as you want. The most important thing that you need to do is to make sure that the platform you use is the right one.…

Finding Ways To Keep Up With Companies

Finding Ways To Keep Up With Companies

Marketing With SEO: How To Grow A Business With The HOTH

In this day and age, there are many ways in growing and marketing your business but of course, not all of them are successful in doing so. Luckily, there’s a foolproof way in doing so, especially if your business is online. The answer to your marketing woes might just be SEO writing or Search Engine Optimization Writing. In fact, many business owners and internet marketers today are relying on SEO writing to drive more visitors to their website, which results to an increase in their sales and profit.

If you’re not familiar with how search engine optimization helps you grow your business, then read up. If you want your website to appear on top of search engine result pages, then SEO writing is your answer since it incorporates certain keywords into your content to make it possible. You now need to elevate your content with search engine optimization writing to maximize your site’s visitor count, especially since simply having great content is not enough. Making use of SEO writing makes your content optimized for search engines. Your marketing articles, blogs, and press releases can be turned into a much more SEO-friendly content by fully equipped and capable SEO writers.

A great source for SEO-optimized content is The HOTH. You will get a ton of techniques on driving more traffic to your website with The HOTH since they are experts on search engine optimization. Some of the things that The HOTH could help you with are professional writing services that definitely promotes your business and a support for backlinking as well. Moreover, you can use a single article and publish it in different ways thanks to SEO-writing’s distribution feature. Worry not about getting duplicated posts since the content and the link can be published on various article directories.

The HOTH can help you consistently build and reach a high ranking in search engines. It will both make your website rank high on a search engine and also show your posts first when someone searches for your keywords, so as to keep you on top of the game. This will then allow users to see your content and brand first, which of course increases your potential sales.

The internet can be a tough one to maneuver these days, which is why seeking the services of The HOTH can save you some time and money. Today, it’s very important to invest wisely on your brand’s internet marketing search engine optimization is definitely a smart move. So if you want to turn your business into something more and see an increase in your profits, turn to The HOTH now and let them optimize your site and content for search engines!…

What I Can Teach You About Crafts

What I Can Teach You About Crafts

Are You Looking for the Best Online Card Maker?

This article can be very helpful to those individuals who is looking for the best online card maker out there. If you search on the web, you will discover that there are countless of websites or online pages out there that can help you create and personalize your very own greeting card. And since there are a lot of online card maker out there, choosing which one creates the best online greeting cards can be very challenging. There are so many different online card makers to choose from that it seems impossible to determine the right one. However, things should become a lot easier if you do your online research. For you to find the perfect website, it is very important that you take the time to think about some few things first. Don’t forget to read blogs or articles found on the Internet that gives you great tips and useful pieces of advice on where you can find the best online card maker out there.

Before finalizing your decision, you need to check the features of the online card maker first. Apart from conducting a thorough research on the Internet, it is also helpful if you get to ask for referrals or recommendations from your friends, families, co-workers, or people you know who have created beautiful greeting cards through online card makers before. You need to make it your goal to find only the best online card makers out there.

Make sure that you choose only those online card makers that give you the ability to personalize your greeting card. The best online card maker out there should allow you to create your own greeting cards by using your own expressions and words. The best online card makers out there does not only allow you to use your own words and expressions, but they should also be able to allow you to upload your own pictures or images. Of course, you should also make sure that you choose those online card makers that are very easy to use and navigate. Choose an online card maker that gives you simple steps on how to create your very own greeting cards.

Bear in mind that not all online card makers can help you design or create awesome and creative greeting cards. Before you choose an online card maker, you need to make sure first that you check their credentials and their reputation. If the online card maker requires you to pay something, then it is very important that you check whether or not they are legitimate. The best and the most reliable online card maker should have received countless of positive reviews.…

Lessons Learned from Years with Crafts

Lessons Learned from Years with Crafts

Sick Of Your Old Fashioned Birthday Card?

Birthday cards are great, right? Its as easy as 1, 2, 3, all you have to do is to go get yourself a card, write your message on it, and send it to the recipient. I’m sure you still remember the last birthday card that you received in your birthday. However, we opt to forget about the birthday cards that we receive since most of them are plain and boring and we tend to just shove them inside our drawers. You can’t even remember the person who sent you that card on your last birthday. There’s a big chance that you already forgot that person who gave you.

However, personalized birthday cards are already becoming trendy nowadays thus it makes the old fashioned birthday card more exciting. They are great for standing out in among all the rest. They are also fabulous for making sure your birthday greeting is remembered for months to come. The question is, how can you personalize a card?

One way to personalize a birthday card is by uploading a picture. You may receive the photograph in a form of card. You can then write your birthday greeting inside and send it off.

By adding a name to the front. Cards with names on the front are the kind of cards that card manufacturers usually print. If the person due to receive the card, does not have a popular name then some manufacturers will print it for you.

Aside from putting a name on the front, adding a personalized printed message inside is also possible. A card manufacturer can provide up to 250 characters, thus, you can write enough messages that you want to express, or you can even write the lyrics of your favorite song. You can also use popular quotes, phrases or verses from the bible aside from the song lyrics and personal thoughts that you want to write.

Using a photo amongst bigger background is one of the most popular personalized cards. Other well-known backgrounds include a picture of a big screen at a football match. Putting the message that you want to express to the recipient is also a unique way of expressing your thoughts. You can spend all day searching for designs that you want in your birthday card as long as it can make the recipient happy since the choices are endless, it’s up to you on how you will apply them.

If you are having a hard time finding a cheap birthday card in the retail stores, then you can always try to look for them online. All you have to do is to search them up in your browser and you will see many results that will help you find the cheap yet nice personalized birthday card. Paying thru a credit card an sending the card to the recipient immediately is very advisable.…

Learning The Secrets About Templates

Learning The Secrets About Templates

How to Create the Best Design for Your Book Cover

Getting the best design for your book cover can be so challenging. You might have a good idea of how you would like your cover to look like but lack proper guidance on how to achieve it. Designing book covers seems to be a very difficult task. It can also be too expensive to hire an expert to design your book cover. However, there are tips that can provide proper guidance on how to come up with the best book cover design.

Before starting the process of designing your book cover, you should first identify your audience you are targeting. The best book cover design should have images that relates to the theme. This is because people tend to have a strong connection with familiarity. The images that you display on your cover should stand out and not resemble any other author’s work. You should try and stick to the ones that would draw the attention of the readers. Once the readers see the images of your book cover, they should definitely feel prepared for the story in the book. Before you finally settle on a particular look of the cover, you should ensure that it suits your targeted audience.

Most authors are normally not able to do the photography by themselves. This is because many authors are usually very busy and lack the best photography equipment. If you can’t do the photography by yourself, you still use other ways of getting images. You can find several cost effective image services in the internet. Adobe stock photos and istock are some of the image services that you can easily get access to in the internet. After getting the photos ready, you should edit them to look presentable and attractive. Purchasing a software for editing images would not be necessary because you still access several image editing tools in the internet.

Considering the stiff competition in the market, you should therefore make your book unique out there. To achieve this you can visit several book stores and compare the different book covers. While out there you should stick what motivates you and stay away from copying the work of other authors. You should make your cover unique and enticing to draw the attention of the readers.

The principles of designed should guide you as you design you book cover. As you design your book cover, you should make that you use the appropriate fonts, color and even spacing. There should be a connection between the theme, the color and the fonts as a number of people tend to judge things from the color.…

Which Koi Food Brand Is The Best Choice For Your Fish?

Which Koi Food Brand Is The Best Choice For Your Fish?

A comparative study with candid insights regarding the differences between some of the most popular Koi food brands commercially available to Koi keepers within the USA.

One of the questions we receive most often from Koi keepers is “which Koi food is the best?” At first glance, the answer to this question is a very simple one. It depends. But the real answer to this question involves asking a very different question of the pond owner. What are your goals? There are as many different types of people involved in the Koi keeping hobby as there are varieties and quality levels when it comes to Koi fish themselves.

Many pond owners simply want to come home from a hard day’s work to watch a few inexpensive “pretty fish” swimming in their humble backyard water gardens, perhaps with a few water lilies or floating plants. While some hobbyists dedicate a great deal of their time and money to raising championship quality nishikigoi, the Japanese term for Koi fish, to compete in Koi shows throughout the USA and abroad, showing Koi is not for everyone. And determining which Koi food is the right choice for you and your Koi requires you to first decide what type of hobbyist you hope to become.

Many water gardeners decide to add a few inexpensive fish to their ponds after seeing them on sale at Wal-Mart or at their local pet shop. There is nothing inherently wrong with purchasing Koi fish from these sources, but Koi originating from these outlets are largely viewed as “culls” by true Koi aficionados. The term “cull” refers to lower quality Koi fish which are generally disposed of or sold cheaply by Koi breeders to provide maximum tank space for Koi of higher quality which typically command significantly higher prices from collectors once grown on for a year or two.

Just as a human being could technically survive by eating nothing but cheeseburgers and fast food, a Koi fish can also technically survive by eating a lower quality Koi fish food. In fact, Koi are scavengers in the wild and can survive just fine by eating algae and other waste found naturally in your pond or water garden. But there is a difference between surviving and flourishing, and when it comes to Koi fish, the quality of food being used is major factor to overall fish health, maximum growth, and color conformation.

There are well over 100 commercially available brands of Koi food available in the USA alone, with hundreds more available abroad. With so many choices available, many Koi keepers begin to question themselves whether there is actually a difference when it comes to commercial food types on the market. Specifically, Koi keepers may wonder whether a “premium” brand is really worth the premium price, or whether a more economical food offering may provide similar results at a far lower price point.

There is most definitely a difference when it comes to quality. Top Koi breeders will only feed their top fish a quality food they believe will yield the best results. During our research and ongoing communications with literally dozens of top minds in the Koi community, we have found only one established Koi importer who genuinely believes all fish food brands are the same. To put it mildly, this un-named Koi dealer is largely viewed as “ill-informed” by mostly everyone in the pond and water garden industry.

Anyone who has ever owned a dog knows there is a difference between the premium dog food sold at their specialty pet store and the cheap supermarket brand. Marketing aside, there is a quality difference between dog foods. And this same reality applies to Koi foods as well. So again, it comes down to the same question previously asked: What are your goals as a Koi keeper? Knowing your goals is the key to choosing the best Koi food for your specific situation.

With so many Koi food brands on the market today, to help make sense of the seemingly endless sea of choices we generally classify Koi foods into one of three categories. The top tier of Koi foods we classify as premium quality fish foods. These top-tiered foods include only the best quality ingredients and are commonly used by hobbyists who raise show quality Koi fish. The second tier includes Koi foods we would consider to be quality Koi foods. These Koi food offerings are definitely a notch below premium foods in terms of ingredients used, but also tend to be offered at more economical price.

The third and final tier is what we commonly refer to as Koi staple foods. Don’t let the fact these we classify these foods at the bottom fool you. Staple Koi foods are not of inherently lower quality than some fish foods classified …

5 Key Takeaways on the Road to Dominating Invitations

5 Key Takeaways on the Road to Dominating Invitations

RSVP Etiquette 2017: Facts and Tips in Responding to Invitations

You have landed on this web page because you probably have received an invitation that included a birthday party, dinner party, wedding, christening or other occasions which included as RSVP request. Maybe it’s your first time receiving one and you have no clue of what it means and what you need to do. When a person set a special event requiring planning based on the attendees, the usual thing to do is to include in the invitation a request for RSVP. As the person being invited, the proper etiquette is sending it back with an acceptance or decline response as soon as you know whether you can attend or not. Non-response will make it harder for the host to plan and to keep you off from the future guests lists.

The abbreviation RSVP refers to the French Phrase respondez s’il vous plait”, which means to “please respond”. Whatever occasion it is, responding promptly will enable the host to plan on the number of plates, amount of food, drinks and other important things needed for the event without ordering on excess. Invitations requesting for RSVP allow the host or hostess to be aware if the invited guests will be able to attend the event or not. If you happen to receive one, just read the invitation and find out how you can go about it. Usually, formal invitations include a small card that just needs to be filled out by the invited guest and it is mailed back to the sender in the enclosed envelope. Formal invitations with RSVP request may also include an email address or telephone number with reply steps. Today, with the advent of modern digital technology you can create your own RSVP request and design your own save the date electronically. With the use of electronic method, the invitee will receive either a text or an email with the steps such as visiting a site or emailing back where you can just click the “accept” or “decline” button. This method saves a lot of money and time for the host and you won’t have to worry mailing it back.

Some formal invitations have RSVP “regrets only”, this means that if you are unable to attend the event, you need to inform the host using the instructions given, and failure to respond means you will be attending the party. For etiquette reasons, it is not good changing or canceling an RSVP that you already accepted or stated you will be attending because it’s really rude or bad canceling or changing an RSVP unless if you really have a valid reason for doing so like sickness of death in the family. When it comes to bringing guests with you, read the instructions as to how many guests are you allowed to bring and there will be an indicated area to put it down.…

Lessons Learned About Options

Lessons Learned About Options

How to Master Your New Business

Starting out a business on you own can be a tough challenge. A lot of things go about your mind and you have numerous of plans to take when you choose this path. Wherever you go, you are bound to encounter many dilemmas. Besides the usual work you have to prepare every day, you have some other tasks waiting in line even before you finish something. In business, you will realize that you sometimes can’t deal with the admin staff or that the finance department can be really stressful. But if your decision in starting a business is adamant – you just really want to do it – then there are some important stuff you need to know. Look through these effortless techniques and apply it to your own business.

Just a Social Thing
The modern times are generally more inclined towards technology. For a starting up business in this time, being seen in social media – being vocal there – is tremendously helpful for you. Even a small social media account can make a difference for your business. Using what you know about social media, you can use it for the benefit of your company. Social media is one of the perfect platforms which helps you interact with your viewers and clients. In addition, you can run an advertisement that would reach a lot of audience in no time.

Going through Direct Mail
One way to help with our business is through direct mail. Many have thought that snail mails are obsolete but it is not. Direct mails are usually handed out to random houses and placed in the envelope are the ads from the business. You can actually hire someone else to handle this process or outsource it in another company.

Making Use of Lead Generation
Finding new customers for the business can be tough, but never impossible. Generating a new lead can be accomplished well through practice and experience. Pay per call networks would do well for you if you don’t like to call up new people. Lead generation is one of easy marketing strategies for your business.

Newsletters for Audience
This type of process is similar to direct mail, and it’s also an option you can take to broaden your audience. Newsletters mostly focus on the news pertaining the activities of the business, and how well it is doing for the community. Newsletters will be beneficial for the reputation of the business and for promoting itself to the public.

What’s With Branding
This is one of the most vital part of your business – being able to have an easily recognizable branding. When it comes to branding, you have make decisions on colors and uniforms, places to have the business, stuff like that. In all the choices you get for branding, pick the ones that really make a mark on you.…