Month: August 2017

What is Positional Trading Or Delivery Calls

What is Positional Trading Or Delivery Calls

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People often ask questions on which style of trading is better, whether they should follow intra-day calls or positional calls and how they can make maximum profit with little risk in stock market. Based on the style of stock trading we can classify it into three types: Day, Swing and Positional. This classification is done on the basis of time frame of the completed trades and profit expectations. So, before understanding positional trading we should know something about day and swing trading. The difference between the three is defined below:

Day Trading: In this kind of trading the trader does not hold a position over night, he sells the shares on the same day he purchased them. This kind of trading is done keeping in view intra-day charts with a very short primary time frame like 3-minutes, 5-minutes, or 10-minutes. Their trade lasts from several minutes to several hours. Its better for those who can give full time to trading and want to earn regular income from the share market.

Swing Trading: In Swing trading traders either buy today and sell tomorrow (BTST) or sell today and buy tomorrow (STBT). This is done based upon daily stock charts and trades can last from a day up to several days or few weeks. This is better for those who can not give full time in trading but still want to earn from share market.

Positional Trading: This is better for those who are looking forward to create more wealth from stock market and do not want regular income from share market. In this kind of trading the trader has to see weekly chart and holding period of shares could last from 1 month to 6 months.

Thus based upon your trading style i.e., whether you want regular income or want to invest in share market to create wealth and the profit expectation you can select your trading style as day trading, swing trading or positional trading.

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Source by Aditya Todawal

Brand Evaluation Using Balanced Scorecard and KPI

Brand Evaluation Using Balanced Scorecard and KPI

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Strong brand is the most valuable intangible asset of the company. Although brands are not listed on corporate balance sheets, they play key role in determining the company’s success in the long-term perspective. Successful brands allow companies to effectively manage premium prices, reduce relative power of the trade, increase communication effectiveness, attract managerial talent, and reduce vulnerability to downturns. Scorecards or KPIs based on the drivers of brand value, provide focused and actionable measures for optimal brand management.

According to the research conducted by Interbrand, one of the leading brand consultancies, strong brands account for over a third of shareholder value. Share prices of companies with well-known brands have significantly higher investment returns and lower risk rate when compared to the stock market as a whole.

Brand has a clearly identifiable financial value conveyed in the price tag associated with a specific brand. This financial value represents the economic value of the brand to the owner. The brand equity is a fusion of the capitalized value of the consumer’s trust in the brand and its future sales volume potential (commercial exploitability of the brand). Consumer awareness of the brand is a powerful motivation for the customer to consider buying the brand product. Besides, the strength of the brand equity promotes consumer loyalty and stimulates the customers to purchase these products consistently and repeatedly over a long period of time. It should be noted that the brand value is created only if ongoing positive earning streams can be generated as a result of customer purchases.

Brand equity is an intangible asset of the company. Therefore, to measure its financial value, the company management should identify key performance indicators (KPI) of the branded business, and then determine the degree to which each KPI is directly influenced by the brand. The data for the analysis comes from market research, client workshops and interviews of the (potential) customers.

The brand measurements can be classified in three categories: Brand perception, Brand performance, and Brand financial value. Each category consists of several KPIs, which contribute to the total brand value.

For instance, Brand perception category consists of the following measurements, or metrics: Consumer awareness (Measures brand recognition and differentiation), Brand strength (Measures brand stability, relation to market leaders, profitability, geographical spread, and protection), Credibility (Measures the extent to which the brand is reliable and responsible for the customers, and the effectiveness (trustworthiness) of the brand advertising), Relevance (Measures the brand modernity, ability to excite, as well as its commitment to non-consumer driven ethical or socially responsible values), and Consideration (Measures the influence of the brand familiarity on actual consumer choice).

Brand financial value includes four major metrics: Revenue generation capabilities (Measures the impact of the brand familiarity on sales, including future sales volume potential of the brand), Return on investment (Measures the ROI in the brand marketing), Transaction value (Identifies the product/serivce transaction value and measures the current and potential value the brand adds to a transaction), and Growth sustainability rate (Measures the impact of the brand to the maximum growth rate the brand owner can sustain without increasing financial leverage).

As a result of the brand evaluation using Balanced Scorecard or KPI, the company can determine the current value of the brand equity compared to its short-term and long-term objectives. The bottom line includes percentage values of the actual and expected performance of the brand, and identifies both strong and weak areas of the company’s brand management.

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Source by Sam Miller

PR Crisis Management – Tell It All, Tell It Fast And Tell The Truth

PR Crisis Management – Tell It All, Tell It Fast And Tell The Truth

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I turned on the television news recently to learn that one of our top football teams may have lost an important match because of illness, the story being brought to us by a reporter stationed outside the hotel where the players enjoyed lunch prior to the game.

In the car, this was the lead story on the radio news with the story read by a reporter, again said to be outside the hotel. He confirmed that the Police had collected samples from the restaurant to pass onto the health authorities.

Guess what? The story was also the lead in the tabloid newspapers sat on my desk when I reached the office. Photographs of the hotel in question usually supported the story.

As a public relations professional, I reflected on what the hotel’s PR people are going through this morning. This is a prestigious hotel group with a well-crafted brand image of quality at the premium end of the market. Here they are, in the spotlight for all the wrong sort of reasons!

They will surely have a documented Crisis Management Plan or, in softer terms, a PR Communications Plan. But it is not only global companies who need to devise a plan in advance. Being in business, or even running a not-for-profit organisation, exposes everyone to the risk of a PR crisis.

No organisation is very far from crises and their resulting media attention. Their reputation can be washed away or seriously damaged in an instant. A crisis is any situation that threatens the integrity or reputation of your company, usually brought on by adverse or negative media attention.

These situations can be any kind of legal dispute, theft, accident, fire, flood or manmade disaster that could be attributed to your company. It can also be a situation where in the eyes of the media or general public your company did not react to one of the above situations in the appropriate manner. This definition is not all encompassing but rather is designed to give you an idea for the types of situations where you may need to follow this plan.

Crisis management is a complex subject, but here are five tips to get you started. And, start, you must.

1. Don’t wait. Many organisations only get their crisis plans underway once a disaster has struck. Instead, brainstorm possible scenarios or types of disasters that could happen, and start planning for them. In fact, I have found this to be a positive process as bringing together key executives to share ideas and examine scenarios often brings out a range of issues that they can take forward.

2. Realise that crises take a wide range of shapes. As I say, this can be anything from the hotel’s crisis to a legal dispute getting out of hand to customer dissatisfaction aired on the Internet. I even recall a weekend phone call from a Scout leader whose campsite had been washed away in storms with some children being injured; the media were on the telephone badgering her for the story! They will all require slightly different responses. Brainstorm and prepare for as many as you can imagine.

3. Develop a PR communications plan. A barrage of media attention may swamp you within minutes of the news breaking. Also, think about how you will get information out to staff, supporters & investors, and customers – yes, remember to get your side of the story out to customers as soon as you can. Internal communication is as important as communication to the general public.

A physical plan has to do with getting everyone out of the building in case of an earthquake. A communications plan involves identifying a spokesperson, developing press releases, setting up a media hotline, and finding a place where you can have a press conference.

4. Be prepared to speak to the media and to your constituents. Even if you can’t say much because your lawyer is concerned about liability, plan to say what you can as soon as you can. Be concerned, show concern, speak concern, and always tell the truth. That doesn’t mean you have to tell everything all at once, but never, never lie.

5. Provide media training for senior management. Do this before a disaster strikes. Make it a regular part of board and senior employee training. Media training needn’t cost a lot if you have someone on your board working in public relations or someone who is a member of the media. The key is to do it regularly so that new people are always trained and others don’t grow stale.

Don’t delay your crisis planning. Don’t ruin your hard-won reputation by handling difficult situations badly! The directors and PR team of that hotel this morning went to bed last evening little knowing the blast of …

How Advertising and Marketing Got Started

How Advertising and Marketing Got Started

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Advertising, as we know it, probably started to prosper in 1904 when John E. Kennedy gave the world that definition: Advertising is Salesmanship-in-Print. A definition that has not been bettered since and many have tried.

But modern day advertising started a few years earlier than Kennedy when Richard Sears produced the very first mail order catalog (around 1892). This catalog contained hundreds of pages of articles for sale and each with their own sales copy. And Sears Roebuck is still going strong today, in marketing and sales.

Around this time, advertising agencies sprang up everywhere. And the people they employed and trained, left us with such treasures that all top marketers today display in their resource libraries and use to their advantage.

Shortly after Kennedy arrived on the scene, Claude Hopkins came along. He left us with a legacy we should all thank him for. He pioneered market testing, sampling, vouchers, and a whole lot more.

At the turn of the last century there were many others: Walter Dill Scott, Maxwell Sackheim, Haldeman Julius, John Caples, to name just four.

Then around the middle of the century such geniuses as Elmer Wheeler, Robert Collier and other contemporaries appeared.

Post war, advertising greats David Ogilvy, Joe Karbo, and Gary Halbert also made their mark.

And living legends Jay Abraham, John Carlton, Dan Kennedy, and Ted Nicholas, have all made many millions both for themselves and their clients.

Towards the end of the last century, the greatest marketing tool of all time was unleashed on the world – the Internet. Early pioneer of the Internet, Ken McCarthy, is still around and his “System” seminars are an absolute must attend.

The Internet has opened a whole new world for advertising and marketing. And a new breed of entrepreneur has been born. Guys like the late, great Corey Rudl, Marlon Sanders, Robert Imbriale, Yanik Silver, Jim Edwards and many others have shown what can be done and in such a short space of time.

But one thing all these “gurus” have in common is that they have studied the markets. They have studied the psychology of what makes people buy. They have learned these principles from the great masters of the past the John Kennedy’s, the Claude Hopkins, the Walter Dill Scott’s, the Elmer Wheeler’s.

And that’s what my articles are all about.

You will be taken from the very beginnings of advertising and get an insight into the writings, the ideas and the philosophies of most of the greatest marketers that ever lived.

For sure, you will recognise much of the material that is mentioned as we take the “tour” but it’s doubtful that you will have come across all of it.

All top marketers recommend that you continually add to your education and you will not do better than picking up any (or all) of the material that you will be exposed to on your “tour.”

Each manuscript mentioned in this “tour” is a desirable addition for your resource library.

Pick them up, maybe one at a time. And you will profit from them just like all the great masters have done past and present.

This article is a brief history of events leading up to the appearance of John E. Kennedy in 1904.

But it also highlights a few milestones in advertising.

1704 The first newspaper ad appeared. It was in a Boston Newsletter and sought a buyer for an estate in Oyster Bay, Long Island.

1729 Benjamin Franklin starts to publish the Pennsylvania Gazette in Philadelphia which included ads.

1742 America’s first magazine ads published by Benjamin Franklin in General Magazine.

1784 America’s first successful daily newspaper, the Pennsylvania Packet and Daily Advertiser, starts in Philadelphia.

1833 Benjamin Day publishes the first successful “penny” newspaper, The Sun. Circulation reached 30,000 by 1837 which made it the largest in the world.

1843 Volney Palow opens the first ad agency in Philadelphia.

1868 Francis Wayland Ayer opens N. W. Ayer and Sons in Philadelphia with just $250.

His first clients include Montgomery Ward, John Wannamaker Dept. Stores, Singer Sewing machines, and Pond’s beauty cream.

1873 The first convention for ad agencies held in New York.

1877 J.W. Thompson buys Culter and Smith from William J. Carlton and pays $500 for the business and $800 for the office furniture.

1880 Department Store founder John Wanamaker becomes first retailer to employ a full-time advertising copywriter John E. Powers.

Wannamaker makes famous statement: half my advertising is waste, I just don’t know which half.

1881 Daniel M. Lord and Ambrose L. Thomas form Lord and Thomas in Chicago.

1881 Procter and Gamble advertise Ivory Soap with an enormous budget of $11,000.

1886 N.W. Ayer promotes advertising with the slogan: Keeping everlastingly at it brings success.

1886 Richard Warren Sears became the world’s first direct …

3 Major Reasons Why Marketing is Important

3 Major Reasons Why Marketing is Important

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Kotler and Armstrong define marketing as “the process by which companies create value for customers and build strong customer relationships in order to capture value from customer in return.” This definition alone can explain why marketing is important, but let’s outline several reasons why marketing should be one of the small business owner’s main priorities.

1. Marketing builds value in your products and services for your customers.

Most salespeople want to know as little as possible to make the sale. Some sales staff needs technical specifications and things of that nature, but ultimately, the less they have to learn the better. This makes sense, because their goal is to make sales. Therefore, marketing has to step in and create value for your customer. If you can not create value for your customers, why will they buy from you? Sometimes they will buy from you once, but will they come back if there is no value?

Many times, business owners don’t capitalize on all the ways they can give value to their customers. They get lost in the production or product concept of marketing and end up with marketing myopia. Marketing myopia happens when a company pays more attention to the product/service than the value or benefits it offers to the customer. You can not let this happen to you. Pay attention to your customers and why they buy your products. People buy a Toyota Prius not only because it saves on gas, but because it makes them fell more eco-friendly.

2. Marketing helps build customer relationships.

Everyone put emphasis on the sales staff when it comes to sales. “If the sales team doesn’t work harder, we won’t increase sales,” but this is not necessarily true. It costs three times as much to obtain a new customer as it does to keep an existing one. This means you need to maintain the relationship with your current customers in order to lower marketing and sales costs and increase sales.

Properly planned and implemented marketing activities are the only real way to build customer relationships. These activities can include a lot of things: loyalty programs, thank-you cards, customer appreciation events, free gifts, and so on. Each company must find a unique way to set themselves apart from the competition while building a loyal and long-lasting relationship.

3. Marketing establishes a brand image.

When you use FedEx for shipping, you know what you are getting: fast delivery, flexible shipping options, and better service than other shippers. Are all of these things true? They may be, but their marketing activities established all of these. FedEx will have to live up to these expectations of their brand, but their marketing department set the customer up with this image.

You must use marketing to establish your brand. Customers need to know what to expect from your company based on your brand image. What kind of products and what types of service will you provide the customer? Let your marketing tell the story and establish your brand.

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Source by Nate Stockard

Types of Participants in Marketing Channels

Types of Participants in Marketing Channels

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Before a company undertakes the web version of marketing management and any channel partner strategy that would be involved, the person in charge should first know the basics of management training. A marketing channel is a group of exercises and other necessary tasks needed in order to transport or relocate the ownership of one product from one certain point of production to the final phase of consumption. Basically, it is the whole transfer of the merchandise from the manufacturer down right to the end user. This consists of all the people, groups and marketing activities, such as advertising and selling, that is within the process of transfer.

The process, however, can widely vary according to a number of factors like the type of industry, the channel partner strategy employed, how production is done and as well as the groups and people who are playing both against and with the manufacturer. The participants can be classified into two types: direct and indirect.

Direct Participants

Direct Participants are called as such because of their straight connection with the source or the manufacturer. They can do the whole advertising and selling of the merchandise from the producer without having to go through other means of doing the process.

The direct channel participants can be categorized into two, the merchants and the agents. Merchants are basically those who are not only direct from the company but is also within the terms of the company. Sample members are individuals from the manufacturing, producing and marketing teams. Retailers, dealers and branches of the company also fall under this category. Agents are those who have a direct connection with the manufacturer but could also be outside the terms of company. Members of this category are brokers, commission agents and other manufacturing representatives.

Indirect Participants

Indirect Participants are simply those groups and organizations that are part of the process but are out of the company’s full grip as well as the second hand source of the merchandise. They are either a whole entity of their own, when as such employed by the company but is not restricted from its own conditions, or a partner company alongside the manufacturer. The members of these groups are called facilitators because what they primarily do is “host” the selling of the product by their own means approved. They are usually chosen by the manufacturer.

The members of the group under the category are wholesalers, distributors, sales promotions agencies and advertising agencies. Some manufacturers take a different stance and employ merchandising specialists, public relations firms and transportation companies along side the first group of members to be mentioned. Other group members that are usually but not all the time used and agreed upon by the manufacturer and the selling organization involved is the use of public warehousing coupled by storage companies, Insurance firms, Service Groups and Market Research Agencies.

While most conventional means of marketing have been said, there are other functions which have not been taken and used. In fact, the creativity of the producers as well as the marketers will help these marketing channels evolve further.

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Source by Joel Owens

4 Strategic Planning Tools For Business Model Innovation and Business Strategy Design

4 Strategic Planning Tools For Business Model Innovation and Business Strategy Design

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There are strategic planning tools for pretty much any objective a business executive can conceive of. However, for managers and entrepreneurs wishing to innovate their business model, it can be challenging making the leap from conventional thinking to the sort of creative but realistic thinking from which the next generation of sustainable profits can develop.

Knowing the types of tools you can use for various kinds of business strategy tasks can you get far more innovative results from your strategy development sessions while cutting the time it takes to arrive at good business models.

Tools for Mapping and Dominating Uncontested Market Spaces

1. Strategy Canvas

The Strategy Canvas is a tool first introduced in the book, “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne. It is a chart that plots the positions of business competitors relative to the factors important to the customer marketplace. The horizontal axis plots the factors of competition (hopefully established through customer knowledge), and the vertical axis plots the degree of offering or service level.

Using this chart differences between current and potential business competitors can be graphically portrayed. The primary point of the strategy canvas is to illustrate divergence between market and business strategies as it relates to customer needs. By using a strategy canvas, you can create a new value innovation that breaks the conflict between low cost and differentiation – the heart of blue ocean strategy.

The strategy canvas is also a great tool for USP development.

2. Strategic Control Point Index

This is a tool used to assess the level of strategic control a business has in its industry relative to competing businesses and organizations. It was best articulated by management consultant Adrian Slywotzky in “The Profit Zone” (a book which I highly recommend). The strategic control point index classifies these control points according to the level of “profit-protecting power” they confer to a business.

Simply put, it is a simple description of the path to monopoly power (or at least near-monopoly) in any business design. The profit protecting power of these strategic control points go from “None”, “low”, “medium” to “high”. Some examples of strategic control points given by Slywotzky include:

  • 10 to 20 percent cost advantage in commodity product (low)
  • One-year product development lead (slightly higher, but still low)
  • Two-year product development lead (medium)
  • Brand, copyright (slightly higher, but still medium)
  • Customer relationship ownership (High)
  • String of superdominant market positions (Higher)
  • Management of the Value Chain (Even higher)
  • Standards Ownership (Highest)

3. 6 Paths Framework

This analytical tool is another from “blue ocean strategy” and masterfully gives strategists a way to think across the “six conventional boundaries of competition” to systematically construct new assumptions and stimulate product or business design breakthroughs. The idea is that one of these unconventional ways of looking at the competitive landscape may crack open a strategic breakthrough.

a) Look across industries – Compete with alternatives and substitutes for your product/service rather than those you think are your competition.

b) Look across strategic groups – Look at how your new strategy can be developed between the naturally assumed strategic boundaries in your industry.

c) Look across the chain of buyers – Consider how you can change the game by changing the defined “primary buyers.

d) Look across complementary products and services – Thinking about the whole system of your customer’s typically solution (in which your current offering might be just a small part).

e) Look across functional or emotional appeal – Examine how you may be able to create a new value curve by adding emotion to a functionally oriented industry, or removing stripping out emotion and reducing a product or service to its functional core.

f) Look across time – Adjust your time horizon to a different point or cycle than is typical in the rest of your industry.

4. Business Design Matrix

The business design matrix is a great analytical tool that you can use to help understand and analyze “at a glance” the business models of your competitors. It is largely derived from the work of Dr. Adrian Slywotzky. The criteria across which you analyze your competitors as well as your own organization include:

  • Customer selection
  • Profit Capture System(s)
  • Differentiation / Strategic Control
  • Scope of offerings and presence

These core four considerations provide a foundation for deciding marketing strategy – a foundation upon which a larger business strategy can comfortably rest.

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Source by Gogo Erekosima

Customer Relationship Marketing – Your Only Competitive Insulation

Customer Relationship Marketing – Your Only Competitive Insulation

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Products and services are, for the most part, the same. Their features and attributes are parity. Their benefits equal. So, the relationship your company, brand, product or service has with its customers is often its only competitive advantage.

Companies with strong customer relationships are usually leaders. This is well documented in many fine books and articles so we won’t defend the POV here. But, if this is true, and customer relationship marketing is an ideal strategy to be competitive, then the question becomes, “How do I do it?”

We’re not suggesting that your company becomes friends with its customers. That’s not realistic. But, when your customers feel a degree of affinity toward your company, all things being equal, they will choose you over the competition. They do this because over time you have delivered more value and this added value created relationship equity.

The value can be practical, it can be emotional, and it can be both. But if it’s delivered consistently, relationship equity is created and becomes competitive insulation. An effective customer relationship marketing strategy can make the difference between a company that performs with the market and one the out performs the market.

The following Relationship Marketing Principles are based on experience building relationship marketing programs in Europe and the US. Keep them in mind as you design your Relationship Marketing strategy.

1) Attract the right customers for the right reasons

Dr. Stephen Epley, the founder of Epley Market Research and Consulting, says that 90% of loyalty problems can be traced to the sales process. Be sure your strategy and tactics are designed to attract Heavy Category Users for the right reasons. Sell your value. Don’t coerce them with a bribe.

2) The most crucial time is the beginning

Buying your product or service does not mean they have a relationship with you. Are they open to it? Perhaps. Do you have to earn it? Absolutely. Their interest in your product is high, and they are willing to listen, but don’t be deceived, their interest in the category is also high. They are listening to what the competition is saying. Acknowledge them. Let them know, through words and deeds, that you value their business. Surprise them with value beyond your product’s functional benefits.

3) In established relationships continually reinforce the decision to buy

Once you have established a connection don’t abandon your efforts. The most important purchase isn’t the first, it’s the second. Reinforce how smart they are for buying your product. Give them every reason to buy from you again. But keep the plaid jacket at home. Talk to them like you have a relationship, not like some sales guy trying to make his numbers.

4) Good customers expect to be rewarded

This isn’t to suggest that every customer gets a prize. Understand who your best customers are, the 20% of your customers who generate 80% of your revenue, and reward them. Surprise them. Delight them. Make them customers for life. Make them so happy they tell friends and associates what a pleasure it is to do business with you. The ROI on these relatively small investments, especially compared to the cost of acquiring new customers, is huge.

5) The second most crucial time is when the relationship is at risk

Again, this isn’t for every customer, but for your best customers take the time to really understand what went wrong and then do something tangible to address their concern. Don’t take the relationship for granted. Whatever went wrong used up some relationship equity. You need to earn it back.

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Source by James Hipkin

Benefits of Hiring an Digital Marketing Agency for Promoting Your Business Online

Benefits of Hiring an Digital Marketing Agency for Promoting Your Business Online

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Online business has hit an all-time high globally, as major and minor companies are creating their own websites and trying to cater to the Internet public. Marketing online is vastly different from offline marketing as the rules and regulations of attracting consumers differ hugely. This is where a digital marketing agency comes in and ensures that online marketing, from creation of websites to ensuring that they excel in search engine rankings, is available to clients as a whole package. Without the help of a digital marketing agency, it is not possible for companies to enter the online market and emerge successful.

The primary benefit of hiring a digital marketing agency is that these agencies are experienced and understand the online world of marketing. Since there are major differences between the online world and the offline world of marketing, gathering professional help for the better performance of a website is highly recommended. Digital marketing agencies have experts on their board who understand what a particular client website contains and how it can be marketed digitally. From keyword heavy content to social media marketing, all options are available and it is up to these agencies to implement these options as per their understanding.

Search engine optimization is the biggest benefit of hiring a digital marketing agency. Marketing online serves no purpose unless people regularly visit a company’s website and go through its features and products. Competition in the online market today is mostly about securing high rankings in search engines. Securing high rankings in search engines automatically translates to popularity of the website as well as increase in consumer awareness. A digital marketing agency is well aware of all this and hence can be trusted with the responsibility to increase a website’s search engine rankings. They know how to go about it and whether they should take a content related approach or publicize the site via social media, is up to them.

A digital marketing agency also understand that in today’s age of flashy and tech-heavy websites, a company can never achieve the desired search engine rankings unless is website is up to the mark. A digital marketing agency also often acts as a web designing organization and designs the websites for its clients. It knows that depending on the content, how a website is to be designed so that what people are looking for in the site can be easily found. From the home page to the page dealing with the features of the company’s products to the page about the history of the company, all are available on the website. It is up to the digital marketing agency to put together these pieces in a manner that will be appealing to regular and new visitors of the website.

Since constant presence on the social media is highly necessary for a company to be successful in online marketing today, an internet marketing company ensures that they are able to provide full social media marketing strategies. It is important not only to have Facebook or Twitter pages for companies but also ensure that those are active. Sharing regular links to the company’s website and its new products, features and news are a must for every digital marketing agency. They also encourage active interaction between people and the company via social media pages. This helps the company understand their consumers and what the consumers look forward to from the company. Automatically, this gives the company a great chance to improve its search engine rankings.

For companies which are beginning their innings new in the online marketing world, it is highly beneficial to hire a digital marketing agency with proper experience. In that case, it is the company which will have all the experience and will be able to guide the client on how to improve search engine rankings. Clients can give the content and the layout of the website, but it is up to the digital marketing agency to make a site that will ensure that proper consumers are drawn to the site. Digital marketing agencies come across all sorts of clients and they know how the success of a website is achieved. So being dependent on them is actually beneficial for a company, especially the ones who have just begun.

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Source by Martin J Kane

The Secret of Odd Strike Price Option

The Secret of Odd Strike Price Option

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In the options market, a strike price (or exercise price in the Australian options market) refers to a fixed price that options will get bought or sold.

Basically, when someone buys a call option, he holds a right to exercise that option to buy 100 shares of stock at the strike price of that call option. On the other side, the option seller who gets exercised will be obligated to deliver 100 shares at that price.

This is simply a right to do so. It does not mean if chose to exercise; the option owner will make profit.

Strike of options is generally formulated as the following:

– If the stock price is higher than $100, the strike price is in the intervals of 10, i.e.: $100, $110, $120…etc

– If the stock price ranges from $25 to $100, it is in the intervals of 5, i.e. $25, $30…, $50, $55, $60…, $90, $95.

– If the stock price is lower than $25, it is in the intervals of 2.5, i.e. $17.7, $20 and $22.5.

Strike also reflects the liquidity of the option itself. That’s why you will see a number of stocks that don’t follow the formula above. For instance, at the point of this writing Microsoft (MSFT) trading at $28 has $1 strike price increment. Also Proctor & Gamble (PG) at the point of this writing trading at $60 has $1 strike price.

Sometimes, an unexpected event like a stock split at the ratio of 2 to 1 or 3 to 2 can result in odd number like a $2.5 or $3. It is because when the underlying stock gets split, the options get split too.

If you own one $55 strike call options contract and the stock gets split from $50 to $25, you will end up owning 2 $27.5 call options contracts. The value won’t change but your contract size and strike price do.

However, once you start trading and gain some experience, you will know strike prices don’t matter that much. What matters is your risk and rewards analysis, control of emotion and continuation of learning and refining your skills.

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Source by Richard Minh Le

Voluntary Constraint Marketing

Voluntary Constraint Marketing

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Been shopping for a car lately? Did you buy one? If so, how do you know you got the best model and the best deal?

Shopping has become increasingly complex. With the advent of online opportunities, that complexity has multiplied many times over.

And if you are looking to start an affiliate marketing online business, the decisions can be overwhelming. You are being told that you should concentrate on eBay, no – Adsense, no – starting an affiliate program, no – …

According to Barry Schwarz in “The Paradox of Choice, Why More Is Less” we are shopping more and enjoying it less.

So, what are you to do about it? Mr. Schwarz gives us 5 rules to live by.

1) “We would be better off if we embraced certain voluntary constraints on our freedom of choice, instead of rebelling against them.”

Here is the deal. You could spend 12 hours a day trying to figure out which of the many possibilities being thrown at you is the best. But, if all you are doing is analysis, you have no production. So, no online affiliate marketing.

After all, the trail to profiting online is learn, produce, analyze, automate and repeat. If you are analyzing but not going on to the next step, you will never earn a dime.

2) “We would be better off seeking what was ‘good enough’ instead of seeking the best …”Take your time choosing the route you are going to use to market online. But don’t take too much time. Then take your time choosing what tools you need to start producing the websites, audios, videos and other products that you will be using in your online affiliate marketing. But, don’t take too much time. Settle for ‘good enough’ and go with it. You can tweak it later.

3) ” We would be better off if we lowered our expectations about the results of decisions.”

Don’t be discouraged if your initial efforts do not produce the next Microsoft. Not only is it important to have reasonable expectations, but you need to be encouraged that you have made progress.

You may remember that Thomas Edison tried thousands of possible combinations of design, filament and gas to design a light bulb. He was interviewed at one point and asked if he was discouraged because he was failing. His reply was that he was not failing, he had discovered over a thousand ways not to make a light bulb.

If all you do is discover a thousand ways not to make money with online affiliate marketing, you could write a best seller documenting that.

4) “We would be better off if the decisions we made were nonreversible.”

Now that rule is a hard one to swallow. If we choose to make money on eBay and fail in the first month or two, it sure would be easy to try our hand at AdSense next. But, this is crucial. You need to trust your early research and impressions.

When you chose your course, you did so with intelligence based on good research. Don’t throw that all away to start over on another course. If you do, you will be starting all over, learning how not to make money on the web in another area!

5) “We would be better off if we paid less attention to what others around us were doing.”

It is important to keep an eye on what is going on in your field of online endeavor. But, it should be done out of the corner of your eye.

This goes back to rule number one. If all you are doing is keeping track of the trends in your area and are not producing on your own, you will know a lot about how to make money, but you won’t be making any.

If you will take these five rules to heart, you will be better off – not only with your success, but you will be able to sleep better at night.

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Source by Ron McCluskey

Life Cycle Marketing Philosophy and Strategy

Life Cycle Marketing Philosophy and Strategy

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Why Use Life-Cycle Marketing?

For many companies, the current recession has made one fact abundantly clear: Doing business the same old way simply will not work. Old methods of sales and marketing are too inefficient, too costly, and they may be a risk to the business itself. Postponing a change in marketing strategy one more year is no longer an option. Web, Direct Mail, Email, Social Media, traditional, and digital advertising must all be in a business’ marketing strategy. Simply stated: Life-Cycle Marketing ensures businesses get the right message, to the right person, using the right media, at exactly the right time.

Consider The Following:

“Purchasing decisions include many factors that most consumers are not even aware of. Five steps are involved in nearly every purchase made: need recognition, information search, evaluation of alternatives, purchase decision, and finally post purchase behavior. Even the simplest purchases can include any or all of these steps.” (Brown, 2005)

“Purchases are further influenced by such things as personal, psychological, and social issues. A good market researcher will study the thought process undergone by consumers, compare it with their demographic data, and use the resulting information to market their products.” (Armstrong et al, 2005)

Marketing Factors: Consumer Buying Behavior

February 01, 2006 by S. L. O’Brien

Life-Cycle marketers use analytics to predict when customers are most likely to buy. They then reach out with incentives aimed at encouraging the consumer to buy from them. Timing and message are keys. Instead of wasting marketing dollars trying to reach a large audience, many of which have no interest at all in the offer, the Life-Cycle marketer targets an audience where he or she is most likely to succeed.

The benefits of a Life-Cycle Marketing Strategy extend beyond higher conversion rates. The collection of useful, measurable data will allow a business to develop trends, segments, and behavioral patterns that can be used for more precise targeting. Thus, marketing efforts will become more specific to the consumers’ needs. Their level of trust and appreciation will increase, improving loyalty and soon advocacy.

What is Life-Cycle Marketing?

Life-Cycle Marketing transcends traditional thinking about customers and prospects. Instead of focusing on individual campaigns aimed at the masses, Life-Cycle Marketing instead considers the individual prospect/customer, keeping in mind where they are in relationship to the sale, and communicating with them accordingly. To be effective, A Life-Cycle Marketing Strategy must capture views of the customer as he or she moves through the life-cycle stages: Reach, Acquire, Convert, Retain, and Advocate.

1. The Reach Phase is the starting point. Reach refers to the potential target audience. It can relate to current customers and prospective customers alike. Reach is what advertisers and marketers do to gain their attention. It is getting in front of leads, turning them into prospects. Reach can be exciting. It is the glitz, the ad, the website, the wow, the bang. Reach works best when customers understand a business’ brand, service, or product.

Reach will target the audience at a point when they are most likely to be affected by the message. Advertising, direct mail, variable data direct mail, social media, email or other methods may work well. Unlike many campaigns, all the methods employed during this phase will be coded and measured. The ultimate goal of reach is to acquire prospects, but just in case that does not happen, Reach will gather valuable information to be used in future campaigns.

2. The goal of the Acquire Phase is customer participation. Did the prospect interact with the company? Did they walk in the store, call, email, visit a website? Acquiring a prospect happens the moment a lead shows interest. We know how they responded (e.g. signing up for a newsletter, filling out a credit application, taking a survey, requesting a coupon, downloading a demo or any other action). We have a bona-fide prospect, but actually making the sale could still be in question.

Acquire will define the methods and processes required to handle this phase of the customer life-cycle. Responses will be personalized (age, gender, point of interest, and others), using information gained from the prospect. As in the Reach phase, all Acquire outreach will be coded and tracked so trending data can be collected.

3. The Convert Phase is the point at which the sale is made, and the prospect has been converted into a customer. It may take several actions on both sides of the process before the prospect actually converts.

Convert is the phase where customer segmentation begins. What did they buy? Where do they live? What additional products or services did similar buyers purchase? Age, gender, buying power, the need for additional services, and other factors determine your next move as a marketer. The closer a company can get to its customers at this point, the greater …

New Employee Onboarding in a Tough Economy

New Employee Onboarding in a Tough Economy

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During times of economic strife, such as we’re experiencing today, organizations are being forced to focus less on recruiting and onboarding and more on working with the employees they have. However, having a proper onboarding process and a system for automating and managing that process is still a major concern for many companies.

When times are tough, industries change as companies fight to survive through mergers and acquisitions. What happens when a company acquires or merges with another and Human Resources is faced with the daunting task of onboarding hundreds, or even thousands of employees in a single day?

Having a proper onboarding process and technology solution in place to automate tasks management and workflows, facilitate electronic forms completion, and socialize employees into their new environment is a must. Additionally, in the unfortunate event of layoffs, onboarding software should even be able to make the process of offboarding employees a smoother transition.

Making sure that employees affected by mergers or acquisitions maintain moral, engagement and productivity during these changing times is crucial to the organization and its ability to ride out a tough economy. The Human Resources Corporate Leadership Council found that increasing an employee’s level of engagement could potentially improve performance by 20 percent.

Automating forms and tasks management are key to managing an effective onboarding process. Several organizations that achieved Best-in-Class results automating their processes uncovered costs savings and productivity gains that significantly impacted their organization’s bottom line. Being able to cut costs and improve employee moral are crucial during tough economic times.

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Source by Jaclyn Branch

Felony Friendly Jobs – Jobs That Don’t Care About Your Record!

Felony Friendly Jobs – Jobs That Don’t Care About Your Record!

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One disadvantage of having been in prison is that by the time you get out, you will find yourself having a great deal of difficulty finding a job. Most employers are leery of hiring anyone with a criminal record, and even if you have turned over a new leaf after paying your debt to society, it doesn’t change that bias towards people refusing to hire you once they find out about your past.

However, this isn’t the time to despair. It doesn’t mean the end of the world if you are unable to get employment immediately. There are still a lot of felony friendly jobs available if you only know where to look. Even if the unemployment rate continues to rise due to the present economic situation, there are legitimate and legal places where you can get hired immediately without having to be interviewed for the position.

If you have an email address and access to an Internet connection, you can have a job within minutes. These felony friendly jobs are known as “get paid to” jobs which will involve participating in various online marketing research surveys that pay people to give their opinions on various products or services, political or social atmospheres, TV programs or movies, and any number of other topics.

You get paid for every survey you participate in by as much as $10 for every 10 to 15 minute survey or questionnaire you complete. It’s as easy as clicking boxes or filling in some questions fields, and you will be paid via check.

Making an honest living after life on the inside doesn’t have to be so difficult, simply participate in “get paid to” programs online to earn money and start your life anew.

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Source by Greg Mascetani

Complexities in International Marketing Research

Complexities in International Marketing Research

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There are a few complexities in international marketing research. It is an easy process if you are using the power of the internet and know where to look. There are a lot of ways to get the information you need. Here are 3 areas to use for a solid marking search.

1) Google – The catch-all for anything you want to know is a search engine. Google is one of the big boys when it comes to internet searches. You can use this program to find a lot of different data, even maps to pictures. You will be able to locate information about international markets with a series of questions. Start here and you will find a lot of answers.

2) Articles – There is a lot of information brought forward in articles. The best thing about this form of research is that the authors have already done their own research and compiled the information for you. Just be sure to confirm the information in other ways.

3) Blogs – Blogs are another great way to find out information. No matter what you are researching, there is a good chance the subject is blogging or being blogged about. Take a little time to browse blogs and you will find out a lot.

The complexities in international marketing research can be simplified if you know where to look. You will need good, solid research data to be sure you have the whole story. These are just a few of the really great research tricks that are out there. Find a good marketing and mentoring program and learn the rest.

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Source by Sam Traffanstedt

Wealthy Affiliate – Pyramid to Riches

Wealthy Affiliate – Pyramid to Riches

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If you’ve clicked on this review you’re one of the thousands considering becoming a Wealthy Affiliate affiliate. It is also known by the none too presumptuous title of the Wealthy Affiliate University or simply, WA.

Let me start by saying you will find no link in this review. I am not selling WA nor am I selling one of its competitors. I am merely here to tell you of my experiences within the gilded walls of WA. Yes, I was a member and went through the bulk of the training they provide on Internet marketing. I am no longer a Wealthy Affiliate affiliate and decided to write a review of their services for those of you that want a first hand account; no strings attached.

By now you’ve seen the ads that promise a large income from working in the comfort of your home. As a marketing strategy, its genius. But what does WA actually supply to their affiliates? And do the skills they provide really make money for their members?

The Wealthy Affiliate “university” centers around an 8 week course for beginners in which each new set of lessons is doled out; one per week. The site may have a slick look to it, but wears more like a cheap suit with poor navigation, confusing lesson formats and enough typos to make a member wonder why they didn’t pop for a copy editor.

Kyle and Carson, the WA creators, have built a wonderful money making machine, for themselves. Under the guise of helping people make lots of money through Internet marketing, they are really just fueling their own empire by creating Wealthy Affiliate affiliates.

It starts with how the new members can promote WA. And they have made it very easy for the newbies to do just that with ready made ads and websites that promote WA and its host of peripheral products.

WA provides a taste of what is needed to make a living with Internet marketing and a big push to go round up more newbies for the cult of Wealthy Affiliate affiliates. Some might say that WA is starting to sound like a pyramid scheme, but its probably closer to multi level marketing.

The sad and rarely mentioned truth behind Internet marketing in general is that the failure rate is close to 95%. This failure rate has more to do with the unrealistic hopes of the people signing up, all WA does is fan the fire. Regardless of what you have read in ads promoting Internet marketing there is NOTHING EASY about it.

Making money online is hard work, often times requiring more hours per week than a full time job. But that kind of information wouldn’t read well in a pay per click ad. The truth often times has little to do with good salesmanship. Internet marketers are selling a dream.

So what of joining WA? On the pro side, they do offer some helpful information and resources for their $30+/month membership fee. On the con side, be prepared to be hit with a barrage of self serving promotions. They make them seem very enticing and an easy way to start off in Internet marketing. WAs turnover rate must be high as witnessed by their constant push for new members to recruit new members.

And as for giving you “the secrets” to making money online, well don’t expect anything more than general information about IM. Do you honestly expect them to give up the secrets that REALLY make them money? Of course not, that’s how they make their living, why would they?

According to WA records, their active membership is hovering around 12,000 as of this writing. I did an informal survey of 3000 of those so called members and found that nearly 46% of them had never posted to the WA forum once. All of these members have been with WA for at least 6 months and some as long as two years.

For a website that prides itself on its “supportive” forum and encourages new members to use it, doesn’t it seem a bit odd that so many Wealthy Affiliate affiliates would have never used it, not even one time?

Many pocketed groups of these non posting members also joined within several minutes of each other as attested to by WAs own system of recording members join up times. I would be curious to hear Kyle and Carson explain this phenomenon.

What WA provides to its Wealthy Affiliate affiliates is a basic primer to IM, some resources that, regardless of their hype, can be found elsewhere on the internet, often for free and a forum with little tolerance of anyone questioning the status quo and the smell of hype everywhere.

Let’s face it, Internet marketers are salesman above all and those who …

Why Do You Need Digital Marketing Experts?

Why Do You Need Digital Marketing Experts?

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It’s all about going digital these days, especially if you want your business to reach the global audience. With the advancements in technology, there are many doors opened for you to mark your successful presence on the Internet. And you cannot do it without giving credit to the digital marketing experts who suggest some creative, innovative and cost-effective solutions for your website. This makes their presence in your professional life way more significant. Here’s how they help you out:

  • Keyword does all the work: You might be aware of the crucial role that a keyword plays in the ranking of your web page. But you wouldn’t be well versed on how to choose the right set of keywords, or how you can place them strategically, so that it attracts readers. Here comes the need of an expert to help you out with understanding the basics of keywords. Moreover, the online market is dynamic and demands the use of the latest trends. While you might be busy in other important stuff, a digital expert does all the work for you.
  • Rich content: It is understood that readers pay attention to the content, if it’s catchy and messy. The headlines do work, but it is the presentation that grabs their attention. By rich content, we mean resourceful, informative and easily understood. Since the experts know about the latest content style, it becomes easier for you to build your website’s credibility. Where the content should be placed? What’s the calculated time of updating it? The answer to all these questions lies in the mind of online marketing professionals.
  • Analytics does matter: Content and keywords are important. How do they contribute to your ranking and profit ratio depends on a reliable analytics team. Well you might boast of a qualified staff, you will need an expert’s opinion. There are certain on-page and off-page tools that helps you rank higher on the Internet. Besides, a successful PPC campaign calls for a resourceful analyst.
  • Social Media Updates: Without an active social media presence, your website would not be successful in reaching the global audience, or the target audience for that matter. The web is full of the latest updates. Every day, there is a new start-up popping up. With it comes many new trends and techniques, which you might not be aware of. No worries. If you take help from the digital marketing experts, you can get the insights you need on the latest trends.
  • An attractive website says it all: It has become very easy to design an attractive website these days. With digitization, there are new color schemes and design schemes introduced regularly. Wouldn’t you want to explore the range, and get benefited by its usage? If you hire the right digital team, you are paving way for an impressive entry into global market.

Digital Marketing has evolved beautifully, and the world is using it to create a reliable brand out of it. With many advantages, it is sure to help you get through your possible doubts about your online business. Mind Digital boasts of a resourceful team who promises to deliver maximum profit at minimum cost.

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Source by Abhilash Tyagi

Avail Digital Marketing Services To Transform Your Business

Avail Digital Marketing Services To Transform Your Business

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A strong marketing strategy is not a choice, but it has become a necessity for every business be it a startup, medium-sized company or large organization. Every business is struggling to keep up with promptly evolving customer behavior. A personalized marketing strategy can help a business to know what customers wish for.

When implemented in a right manner, a marketing strategy can show noticeable results in the context of ROI, traffic and online visibility. However, achieving desired results is not so easy. In order to get the most out of it, the marketers should go on board on a range of digital marketing services to transform the way they promote their businesses.

A successful digital marketing campaign includes professional strategies, structures, and top-notch technologies, along with professional experience. The experts utilize cutting-edge digital marketing techniques to drive bottom-line development of a business. If you run an online business and would like to grow by leaps and bounds, it is the time to hire a digital marketing expert. If you are still confused, here are some reasons why you need an effective digital marketing strategy for your business –

Get a direction

Many businesses don’t have a clear motto and aim. They don’t know what they want to achieve exactly. The experts set the goals keeping in your mind your expectations and utilize the best methods to achieve them for you. The marketers start the work by outlining the business goals. Planning, execution and management, etc. all the responsibilities are carried out by the professionals.

Know your market share

In order to satisfy demands of the customers, it is essential that you know your market share. The experts analyze customer’s behavior, buying tendencies, competitors and many more things to let you know where you exists the market. Social media marketing is one of the advanced and useful digital marketing techniques that allow a business to know the customers. The experts increase engagement with customers by making a strong and dynamic presence of clients over social media.

To be in competition

Online marketing is not a one time job, it is an ongoing process. If you are not utilizing avant-garde digital services, your competitors will move ahead to you. Every day, many companies are launched over the internet with a common goal to achieve success and increase profit. Without proficient marketing plans, it is not possible to survive in the competition. Having a professional digital marketing partner may enable you to lead the battle. Don’t give up if a marketing plan is not offering quick results, be patience and wait for productive results.

To build loyalty online

Gaining confidence of your clients is not an easy thing to do, it requires constant efforts. By utilizing right kinds of marketing services, you can build and maintain trust and loyalty among clients about your brand. The marketers know how to make the clients remember you with online reputation management and branding. Blogging, content marketing and social media activities, etc. can help you to build loyalty among target audiences.

Know your customers

A successful marketer always understands the mind-set, needs and expectations of the clients. If you don’t how what your clients very well, it is time to invest in an effective marketing campaign. The experts evaluate the clients, identify weakness and address them to nurture your business.

Go beyond the boundaries

With traditional marketing techniques, you can grow, but can’t reach the edge. Digital marketing services allow you to go beyond all the boundaries. By investing in SEO, social media marketing and PPC, etc. you can enlarge your reach to your potential customers.

Encourage customer engagement

Professional digital marketers understand the worth of customer engagement for the growth and popularity of your business and they encourage it using various tactics. They segment the customers according to your interest and allow you to interact with them.

In order to accomplish your goal, opt for a right digital marketing company that can carry out the jobs in an efficient manner keeping in mind your business nature, target audiences and specific objectives. Choose a reliable company that is engaged in offering top-notch digital marketing services according to the latest trends.

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Source by Atul Gondane

Top 10 Advantages Of Data Appending Services

Top 10 Advantages Of Data Appending Services

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To create a successful 360 degrees direct marketing campaign, you need an integrated and complete business or consumer database. Today, over 87% of organizations in the US have incomplete databases. Collected over the years through several sources such as direct mail, website, telemarketing, promotions, events, and more – their database is now a mix of customer information with some critical data missing in each of the contact fields.

There are several companies all over the world, offering database appending services with high match rates. Through these services you can have a foolproof database that will help you in generating more bang for each marketing dollar you spend.

Here are the top 10 reasons, why you should invest in getting your database appended right away.

1. Revive old contacts – It will help you in getting the latest customer contact details including name, title, phone, email ID, mailing address, state, zip, and more, so that you can communicate even to old and lost customer contacts. The updated NCOA in the vendor’s database will enable you to reach the ones who had moved out and re-touch them.

2. Open doors to new ways of marketing – Once you get the complete database in your hand, you can touch your prospects at several points through multi-channel marketing. By having a direct marketing strategy with a mix of email, direct mail and telemarketing activities, you can increase your customer participation and retention rates.

3. Boost response rates – Reduce wastage due to undeliverable mails, boost response rates and increase savings on postage and printing. This will significantly reduce your customer acquisition and marketing costs.

4. Data cleansing – Apart from adding the missing info you can also get your data corrected for errors such as obsolete locality names; miss-spelt localities, names and e-mail Ids, zip codes; fraud names and email addresses, among others.

5. Save the hassle, cost, time and resources – You can get access to millions of records appended based on your need, minus the hassle of collecting, collating, managing and updating the database.

6. Gain competitive advantage – By delivering the right content to the right prospects at the right time, through the right channel, you can move a step ahead of your competition. Cost of acquiring new customers is much higher than keeping the old ones, so leverage the potential of your existing contacts.

7. Faster turn-around – Data appending vendors provide a host of appending services such as email appending, phone appending, fax appending, address appending and reverse appending. They provide append rates ranging from 30-70% (based on the shape of your in-house database) and deliver results within a week or two, so that you can start your full-circle marketing campaign right away.

8. Enhance data integrity – Through the appending services you will get a complete and robust database. You can also get other demographic details of your prospects while appending – such as age, sex, income, credit score, etc. This will help you in understanding your market and craft highly targeted marketing strategies.

9. Get verified contact details – All the records appended are checked and thus guarantee 100% delivery so that you can ensure accuracy in your marketing campaign.

10. Affordable – Thousands of records are appended for just a couple of dollars. When compared to in-house costs that you will incur in updating your database, this one is among the cheapest ways and generates greater ROI.

The benefits that your business will witness are more than the ones mentioned here. Take action now, run marketing activities based on your robust in-house database to attract and retain your prospects; otherwise your competition will sweep them away from you.

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Source by Anuja A.

Market Pantry Vs Archer Farms

Market Pantry Vs Archer Farms

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Hello, there! I recently started a blog reviewing affordable products which can be purchased at Target and thought it might be helpful to provide a quick overview and comparison of Target’s two main house brands of groceries, Market Pantry and Archer Farms.

Market Pantry is officially described by Target as:

Big brand taste. But priced much, much lower. You get the same quality, but for much less than you’d pay for national brands.

Redundant much? Much, much, much. Their product descriptions are pretty fantastic, too: have you seen my review of Market Pantry Toasted Oats Whole Grain Oat Cereal? I’m not really criticizing – I mean, it’s good information to have – but I still find it a decent source of entertainment.

Expect to find Market Pantry products located directly next to the name-brand product that they’re ripping off of, quite possibly with massive “Compare and Save!” signs pointing directly at them. Pretty classic example of a low-price strategy.

In terms of quality..it’s a bit of a mixed bag. There have been cases where I’ve actually preferred Market Pantry products over the name-brand alternative, and there have been situations where I’ve been physically unable to choke them down.

It’s actually surprisingly difficult to find reviews of some of these products online. Hence my new blog. Hopefully people find it useful. But I digress. =)

Now we shall investigate Target’s description of Archer Farms:

Our highest quality made with the finest ingredients. We promise you’ll love every little bit, bite, and sip. 100% satisfaction guaranteed.

As you can see, there’s a bit of a difference in how they’re marketed – and rightly so. Market Pantry is pretty much equivalent to the lower-priced generic brands you’d find in any grocery store, whereas Archer Farms is pricier and fancier-sounding.

This might sound a tad gimmicky, but I’ve had really fantastic experiences with Archer Farms products in general. A huge percentage of them are organic, and both the packaging and the taste are exceptional. Some of them contribute to charitable endeavors as well – if so, the packaging will usually state as much.

There’s also a bit more of a personality to the Archer Farms brand: it’s quite obvious that they’ve chosen to differentiate their products in terms of quality ingredients and interesting flavors rather than implement the low-price strategy that Market Pantry emphasizes to a somewhat-irritating degree.

Unfortunately, with premium quality comes premium prices. Expect to pay just as much, if not more, as you would for a national brand. Worth it? That’s up to you.

Other Store Brands:

There are a few other brands which are also exclusive to Target. I’ll summarize briefly for you: Choxie offers high-end chocolates, Sutton & Dodge offers Angus beef, and Wine Cube offers..well..cubes of wine? I’ve never actually witnessed said Wine Cubes, but according to Target’s website, they’re pretty colors, win awards, and are available in three sizes.

Bottom Line:

Market Pantry offers cheaper alternatives to brand-name products. The good ones are great and the lemons are inedible. Never fear..I’m here to provide guidance!;)

Archer Farms offers just-as-expensive alternatives to national-brand products. They’re consistently of the highest quality, and many products are organic as well!

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Source by Teresa E Moore

Brand Identity and Brand Image – Brand Identity Guru

Brand Identity and Brand Image – Brand Identity Guru

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It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company’s presence. When companies undertake corporate identity exercises, they are usually modernizing their visual image in terms of logo, design, and collaterals. Such efforts do not normally entail a change in brand values so that the heart of the brand remains the same – what it stands for, or its personality.

Unfortunately, many companies do not realize this fallacy, as they are sometimes led to believe by agencies and consultancy companies that the visual changes will change the brand image. But changes to logos, signage, and even outlet design do not always change consumer perceptions of quality, service, and the intangible associations that come to the fore when the brand name is seen or heard.

The best that such changes can do is to reassure consumers that the company is concerned about how it looks. Brands do have to maintain a modern look, and the visual identity needs to change over time. But the key to successfully affecting a new look is evolution, not revolution. Totally changing the brand visuals can give rise to consumer concerns about changes of ownership, or possible changes in brand values, or even unjustified extravagance. If there is a strong brand personality to which consumers are attracted, then substantial changes may destroy emotional attachments to the brand. People do not expect or like wild swings in the personality behavior of other people, and they are just as concerned when the brands to which they have grown used exhibit similar “schizophrenic” changes.

On the other hand, if the intention is to substantially improve the standing of the brand, then corporate identity changes can be accompanied by widespread changes to organizational culture, quality, and service standards. If done well, and if consumers experience a great new or improved experience, then the changes will, over the longer term, have a corresponding positive effect on brand image. If you are spending a vast amount of money on corporate identity, it is as well to remember this.

Brand identity is the total proposition that a company makes to consumers – the promise it makes. It may consist of features and attributes, benefits, performance, quality, service support, and the values that the brand possesses.

The brand can be viewed as a product, a personality, a set of values, and a position it occupies in people’s minds. Brand identity is everything the company wants the brand to be seen as.

Brand image, on the other hand, is the totality of consumer perceptions about the brand, or how they see it, which may not coincide with the brand identity. Companies have to work hard on the consumer experience to make sure that what customers see and think is what they want them to.

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Source by Scott D. White

Techniques Used By An Advertising Agency In Modern Times

Techniques Used By An Advertising Agency In Modern Times

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In the modern world, with the rapid growth in technology, brands, lifestyle, etc., it is very important to sell and promote the products and services of your business effectively. The traditional methods of television, radio and newspaper are just not enough, anymore. The creative minds of modern day advertisers have to be quick, smart and efficient. They have created new ways and have gone above and beyond the old traditional ways. These days, any advertising agency provides all the services and uses specialized techniques, to promote your brand adequately.

Some of the latest techniques used by these advertisers are as follows:

Consumer Advertising – This technique is informative as well as persuasive in nature. It is used by a full service advertising agency, to advertise the FMCG (Fast moving consumer goods). This technique is used in every medium like T.V., radio, newspaper, internet, etc. Consumer ads are done to pull in the customers who buy products like soaps, shampoos, biscuits etc., on a regular basis.

Industrial Advertising – The manufactures and distributors of industrial products demand for this technique to target industrial buyers. Products like plant and machinery, fabricated machine parts, raw materials, etc., can be promoted. Industrial advertisements are seen on trade publications, and attracts factory owners and businessmen, on a large scale.

Financial Advertising – This technique is used by the financial industry to advertise financial products like bank loans, mutual funds, shares, etc. These type of advertisements are seen in newspapers, magazines, theaters, and now-a-days, outdoor advertising is also used. Financial advertisements are not only issued by the advertisers, but also by the banks. This type of advertising educates the audience on any financial matters.

Political Advertising – This technique is used by politicians to gain votes. It is specially done on mass media, and generally targets the common man. It is a new trend of gaining votes by the political parties. The demand for this political advertisements are high, especially around the time of elections. This technique is a challenge to agencies, as they have to think of an ad campaign carefully, keeping in mind the sentiments of the people of that area.

These are the various techniques in which the product is advertised by any creative ad agency. There are many other techniques to advertise products, according to the category that they belong to, like lifestyle, B2B, classifieds, retails, etc. These techniques are used in the present competitive markets to target the appropriate audience and increase the sales of products and services for your business.

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Source by Jason Danial Rego

Internet Marketing Business Success – The 5 P’s and 5 C’s That Are Key to Your Success

Internet Marketing Business Success – The 5 P’s and 5 C’s That Are Key to Your Success

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Everyone wants to make a success of their internet business. But there are millions of web site businesses and very few of them make a healthy profit. Let’s look at the structure of a successful internet business and see how we can use it to make our own business successful.

Products: Every good business needs a group of products. You can find these from three areas:

* Make your own

* Buy in products and resell them

* Sell other people’s products as an affiliate

Potential: There is a very famous saying in advertising “You don’t sell the steak – you sell the sizzle.” What this means is that you sell what your products can do for your customers. In other words you sell the potential for a better life/career/business/income that your product can provide. Please be careful not to over sell your products. Your sales letter and web copy must be accurate and reflect the actual benefits of your products and services. This does not mean you should be unduly modest, by all means make big claims, but make sure you can prove and demonstrate anything you promise.

Promises: What guarantees do you offer? Be they price, return on investment, return of purchase price etc. People are understandably wary of purchasing unknown items from web sites – so provide a secure process with a return guarantee. Similarly when asking people to sign onto your ezine promise them that you will not spam them.

Pricing: Pricing is important – too expensive and you will lose purchasers. Too low and people will think that the product is worthless or too good to be true. People are unlikely to purchase a product at above $100 without knowing you and your business quite well. This is generally believed to be the cut off price for an impulse buy.

Perception: You must take time to ensure that your potential customers see you as both an expert in your field and trustworthy. You can do this with your web site and sales copy and by ensuring that your name is well known around the internet.

Consistency: Ensure that wherever and whenever your potential customer comes across your name, web sites or products that are always consistently the same. Look at how MacDonalds does this worldwide. Build yourself a good brand image by using the same design functions and the same product naming conventions – hence our PowerPacks.

Confidence: Make your customer feel safe to purchase from you by using a secure environment, a well known payment processor and autoresponder service. Don’t spam your list and don’t send to many emails. Ensure that you do not come over as needy or aggressive in your interaction with your customer. Never ever ask for financial or personal information that you do not need.

Credibility: Build your credibility by offering samples of your work, pointing out past and current achievements and printing honest and checkable testimonials.

Communication: In order to show that you are a real living person behind your products and web site it is important to keep up regular communication with your customers and potential customers. You can do this by:

* Using an autoresponder service with regular and relevant messages.

* Having your contact details such as email and telephone number on your site and correspondence.

Competition: Always keep in touch with your competition, what they are doing and what new products are being sold. Ensure that you keep your prices and products up to date and continue to seek out niches and market demands that you can soon fill.

Keep your P’s and C’s in mind and your business should be a success! Good Luck.

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Source by Lee Lister

A Comparative Marketing Strategy Analysis Between Starbucks and Caffe Nero

A Comparative Marketing Strategy Analysis Between Starbucks and Caffe Nero

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Starbucks portrays itself as a high quality coffee for the high class and is priced slightly higher than the coffee of Caffe Nero. It stays true to its American originality and emphasizes solely on its wide range of coffee drinks with only a few snacks and desserts. Apart from that, Starbucks distinguishes itself from other cafes by providing a very comfortable atmosphere with facilities like Wi-Fi so their customers can enjoy surfing the web while drinking their coffee.

On the other hand Caffe Nero emphasizes on its Italian blend and portrays itself as not only a café but also a bar and restaurant. It has quite an extensive menu with a variety of popular Italian dishes. Due to this many people visit Caffe Nero to have meals rather than just a cup of coffee. They have brought a pure European vibe to their cafes thus remaining true to their originality. For the convenience of their customers and to add to their attracting they have also launched loyalty cards.

MARKETING STRATEGY:

Marketing strategies help businesses in promoting their products and services in a certain way that they want to. While cashing on their most important points they try to create an image of their brand in the minds of their target customers so as to achieve their target sales and a favorable market share. Marketing strategies help businesses in gaining a competitive edge by catering to those specific niches that others fail to identify. Marketing strategies devised by organizations vary in duration from one year plans to those extending well over many years. A lot of factors are taken into consideration when devising marketing plans and strategies that are defined by the environment within which the company operates. This is most often referred to as a SWOT (strengths, weaknesses, opportunities, threats) analysis which helps businesses in pinpointing the areas which they can take advantage of and the areas which they need to be careful of.

The most important factor that any business has to take into consideration, when creating its marketing strategies is its competitors. Competitors’ actions have a huge impact on what an organization should do. In the coffee chain industry there are now plenty of independent coffee shops in UK like the most popular Starbucks, Monmouth Coffee, Coffee Aroma, The Apple Tree and Caffe Nero. In this assignment the marketing strategies of both Starbucks and Caffe Nero will be reviewed after which a critical analysis will be given of the both.

STARBUCKS

The first Starbucks outlet was opened in Seattle well over thirty years ago. Today Starbucks proudly stands at $4.1 billion with thousands of outlets not only in the United States but all over the world. Many companies have studied the secrets and strategies adopted by Starbucks in an attempt to learn how Starbucks grew so fast. The marketing strategies being adopted by Starbucks at present will be discussed in this assignment (voteforus.com 2011).

Unique marketing strategy:

The marketing strategy adopted by Starbucks has remained unconventional. They didn’t adopt the common styles of advertisement using billboards, newspaper ads or television commercials. Rather they relied on word – of – mouth to promote their brand name.

Product quality:

The most important thing that Starbucks never lost control of is the quality of their coffee beans. They were the first ones to introduce the true Italian “burnt espresso” flavor to the Americans. They justify their high quality by charging a slightly higher price than most other cafes.

Comfortable environment:

Another focus of Starbucks outlets is the environment they provide in their cafes for their customers. Starbucks has always been promoted as that perfect place to relax when out of home and out of the office. They have started offering Wi-Fi connectivity in their outlets so that their customers can browse the internet as well while they enjoy their cup of coffee.

Customer satisfaction:

Customer satisfaction is the strongest favorable point of Starbucks. Each customer that enters a Starbucks outlet is given such a special treatment that they truly feel like they are in a special place.

The Starbucks community:

Starbucks has truly taken full advantage of the latest hype of social media. They have adopted their latest marketing strategies around social media websites like creating fan pages on Facebook and Twitter where they actually respond to all customers and keep in touch by posting pictures, videos and all the latest promotional information.

Innovation:

Starbucks has always kept its menu fresh by constantly coming up with new items and different blends and flavors in their coffee. Some of their latest hit drinks have been the Green Tea Latte considering the health conscious consumers along with iced tea and Frappuccino for their outlets in warmer climates.

Brand Marketing:

Starbucks has always portrayed itself as …

Interactivity and Individualization in Online Marketing – 5 Tips to Increase Traffic

Interactivity and Individualization in Online Marketing – 5 Tips to Increase Traffic

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Interactivity and individualization in Online Marketing are two essential components that are necessary when it comes to online marketing. These elements work alone, as well as together in the development of online marketing programs.

Interactivity in online marketing programs

The integration of diverse services to implement web based marketing programs is advantageous to the programs involved. The sharing of ideas help motivate and stimulate the unique characteristics that are most needed for online marketing consultants. It is much easier for marketing specialists to communicate with each other, due to the level of high technology that is imposed in today’s business world. There are various manners that marketing consultants can communicate with each other and take their ideas and innovations to the next level. These methods are as follows:

  • Surveys

Online surveys are methods in which communication brings feedback and assists in the ways that marketing programs can be successful, especially in regard to the target population that is most profitable for these websites. They are quite inexpensive to develop and their results can be priceless to any marketing company.

  • 24/7 chat customer service

A customer service 24/7 chat line is a valuable tool when it comes to keeping customers satisfied. It is also a good method to use as a check point in relation to online advertising. After speaking with a customer, an online tech specialist can easily see if the marketing campaign is understood and if it is accomplishing positive results for the company.

  • E-mails

E-mails have always been a great way to communicate with people, especially relating to online marketing. They are wonderful methods to introduce a company and/ or products to many people instantly. They must be concise, clear, and short with pertinent information that will increase the interest of their readers to pursue the company or products listed.

  • Web analysis

Web analysis aids those consultants who are hired to assist marketing companies in their understanding of what methods are best for a specific marketing program.

  • Online audits (Outsourced)

Online audits are very often outsourced in order to provide objective and non-biased reports and/ or data.

Individualization pertaining to online marketing agendas

Individualization, better known as customizing, is preferred by many companies today. The major drawback to an individualized marketing strategy is the cost, which is usually much higher than other types of online marketing programs. Customizing a webpage, rather than using a generalized template, may also take more time. Sometimes an individual, such as a small online business entrepreneur, would rather use templates and save money so that he/she can design a site and have an active part in the website, rather than pay a web designer and have no significant role in the site.

All in all, Interactivity and Individualization in Online Marketing, are two elements that can and/ or will control the fate and success rate of any website. Without good communication through interactions, a website will not have positive end results. An individualized site is also very important when implementing an online marketing program. If a site has implemented both communication and customized marketing programs, then this site is sure to acquire increased traffic and profits.

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Source by Rob Huber

Five Benefits of Good Corporate Image

Five Benefits of Good Corporate Image

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“Bad publicity is still publicity.” Such statement is one of the most common yet dangerous cliches ever. Isn’t it better to be remembered because of good deeds rather than controversial scandals? The greatest heroes and leaders of histories are immortalized because of their significant contributions. On the other hands, those that have been a scourge to humanity are eternally condemned.

This principle also applies to companies or business organizations. More than anything else, corporate image or reputation is one thing that should be taken good care of. A tainted reputation can cripple even the most well-known establishments. Redeeming one’s image is far by more costly than losing a good deal. Once your reputation is ruined, your business is in high risks of crumbling into pieces. There are several reasons that justify the importance of corporate image or reputation.

A good corporate image or reputation is an efficient marketing and promotional tool – Consumers will always remember an outstanding service. Likewise, they never forgive and forget mediocre works as well. Clients spend their hard-earned money on products and services that they avail. If your company is known for good performances, you have a higher tendency of attracting more customers. The best part of it is that you don’t have to spend a considerable amount of time convincing them. Your previous clients will be your unofficial spokespersons. You don’t have to spend too much on employing the services of advertising agencies. In addition to that, it is a given fact that consumers prefer to patronize service providers which have already established their names in their respective industries.

Credibility and integrity comes with a good name – Don’t forget that your reputation is your identity . It articulates the culture of your organization. It is hard to be credible when nobody believes in you. Relatively, it is also difficult to prove integrity when your clients talk negatively about your company’s services. Instead of recommending and promoting your business, you soon find your customers spreading warnings and bad reviews.

Corporate image or reputation establishes trust, confidence, loyalty and superb client relationships – The most respectable names in the industry did not reach the zenith of success if they did not protect their reputation. It should be noted that achieving untainted corporate image is not just about avoiding scandals and controversies. It is more of meeting the expectations of their clients. In order to build a good image, excellence and perfection must be continuously observed. As for the client’s part, a good image provides a strong sense of security. They are assured that they would get good results once they use the services or products launched and offered by a reputable company.

Company image is instrumental in increasing your business opportunities – Corporate reputation is like a magnet. It does not only attract customers. It also catches the attention of interested investors and business partners. Who would dare to invest in a company known for management conflicts and workforce issues? Establishing a good image generates tons of possibilities for business growth and expansion.

A good image can stand the test of time – In this highly competitive market, consumers will always look for alternatives. However, a well-established reputation lessens the worries of switching to other service providers. Clients would continue to patronize your products even if it is more expensive. It is because they are aware that the company can efficiently deliver their needs and demands.

It has been always said that “first impressions last.” Make a memorable impression. Value your company’s reputation and its name will continue to resonate for the rest of time.

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Source by Greg Bilieu

Genital Herpes News – Shocking Information You Must Know

Genital Herpes News – Shocking Information You Must Know

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Genital herpes is a sexually transmitted disease and it affects millions of people all over the world but only a quarter of these people experience symptoms. Studies have shown that this disease is most common in women than men, because the genital area of women is warmer and moist than of the men. Yet with this disease affecting millions of people all over the world, there is rarely genital herpes news that is being discussed and more often, the people who are infected with this virus is left feeling alienated and doomed.

The virus is caused by the herpes simplex virus or the HSV-2 virus and is highly contagious. The disease can be transmitted via the exposed raw skin of the person to his or her sexual partner. Once you have sexual intercourse with an infected partner, the infection will start to manifest its symptoms three to twenty days after sexual contact. When it comes to genital herpes news, up to now there are no known cure for genital herpes. Up to this day, this is considered incurable but a manageable disease.

The drugs that are available in the market today are only to suppress the activity of the virus. However, there is genital herpes news that says that there are other remedies that can help people beside the medicine that is out in the market today. People that are infected with this disease are constantly in search of ways to end their misery. With natural remedies it can reverse the effects and lessen the recurrences of genital herpes once the symptoms has started. The news industry is buzzing with this newly found wonder supplements that will aid healing of symptoms and prevent outbreaks of genital herpes.

This natural food supplement are said to fight of herpes virus of the person infected with the virus. These wonder herbs are astragalus, galangal, lapacho, myrrh; ligustrum, pansy, and cat’s claw have an antiviral capability. Thyme, licorice, and cayenne are included because of their herpes fighting components. On the other hand, there are also natural immune system boosters that can help the people effectively fight the recurrence of the disease. These are made of natural herbs and other medicinal plants that will help increase the body’s immune system to fight of the recurrence of the virus. These are reishi mushroom, Lysine is an amino acid that is known to fight and control the herpes virus, and Echinacea, vitamin c, and zinc are vitamins and minerals, which are known to boost the immune system.

It is a known fact that genital herpes do not have a cure, and because of this scientist are continuously updating the people on what is happening in the world of medicine and its current discovery. Genital herpes news, gives hope to those people that are afflicted with this disease. It continuously brings hope and good news to people. Just remember that this natural food supplements are only supplements it can never replace the medicines that is prescribed by your physician.

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Source by Kelly Purden

What Is A Brand?

What Is A Brand?

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Creating a brand is one of the most important things that you’ll do in the establishment of your small business. But defining what “brand” means can be a tricky task. There are so many different approaches to branding a business and so many elements of a brand. The most accurate definition I know is:

A brand is the collection of perceptions that your customer has about your business.

Here’s another definition from Wikipedia that goes a little more in-depth into all of the facets of a brand:

In marketing, a brand is the symbolic embodiment of all the information connected with a product or service. A brand typically includes a name, logo, and other visual elements such as images or symbols. It also encompasses the set of expectations associated with a product or service which typically arise in the minds of people. Such people include employees of the brand owner, people involved with distribution, sale or supply of the product or service, and ultimate consumers.

This definition usually makes a small business owner feel rather powerless over their brands. Since, in its’ simplest definition, a brand is created in your customers’ mind – from their perspective and experiences, it may seem that there isn’t a lot that you can do to shape or control the outcome. For example, if a customer has a bad experience, or happens to be in a bad mood when they work with you, there’s a good chance that their impression of your company will be less than favorable. However, there are a lot of actions that you can take to influence and to help shape your customers’ thoughts about your business, and to work towards making those more positive.

Let’s start by looking at how large enterprises approach “branding.” Enterprises typically devote a rather substantial budget to “brand-building.” Generally, the process of brand-building begins with hiring big thinking branding consultants to define a business’s brand. Then, focus groups are conducted with current and potential customers to make sure that the branding is on the right track. After the branding has been refined, corporate messaging will be developed to reinforce the brand, and a brand identity will be designed to visually communicate about the brand. Many enterprises will also put together an advertising and/or public relations campaign to spread the word about their brand and to gain some brand recognition. There are many more activities that large businesses can do to build brand awareness and to create equity in their brands.

But this approach makes branding a particularly difficult task for a small business. Small businesses typically do not have the budget for research, high-priced consultants, and nationwide ad campaigns. And rarely do they have the time or internal resources to devote to the creation and management of a brand. On top of all of this, many of those tasks just aren’t appropriate to help small businesses create the results that they need with their brands.

I typically condense small business branding to a much more compact-and economical-package:

o Brand Definition: This is the process of defining your business: Who you are, what you do, who you can best help, and what makes you different from your competition. You must have all of these factors well-defined to create an effective brand. If your thoughts in all of these areas aren’t clear, concise, and well-put, then you can’t hope to effectively direct your customers’ thoughts about your business. Worse yet, you might wind up looking like you have “multiple personality syndrome,” which can thoroughly confuse your customers.

o Brand Identity: also known as the graphic “face” of your business. Small businesses certainly benefit from creating a logo and a consistent set of marketing materials. Forty percent of people better remember what they see as opposed to what they hear or read. So having an iconic logo and a strong visual vocabulary used throughout your materials greatly increases your business’s memorability – and makes it more likely that your customers will think about you. The colors, fonts, and symbols that you use throughout your Brand Identity can also communicate your Brand Definition to your customers in a visual way that’s more powerful than using words alone.

o Brand Messaging: This is the way that you talk about your business. What is the main message that you want to tell people about your business? What do you want them to remember about you, and how would you like them to pass the word along to others they meet? You can influence many of the thoughts that your customers have about you, and how they talk about you, by having consistent messaging in your marketing materials.

o Brand Service: This is how you perform your tasks, relate to your customers, and deliver your products or services. Customer service is …

Customized Boxes For Your Lipstick Brand

Customized Boxes For Your Lipstick Brand

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Packaging is a very important part for every cosmetic business. If your product is good, without quality packaging it may not do well in the market. This is the reason why you find top brands, come up with inspirational ideas for presenting their products. They understand the prestige behind having good packaging for their products and also the benefits that results from it. It is very difficult to see these leading companies complain about the performances of their brands because they have already laid a solid foundation for their product’s success, and are doing all they can to build on it. Once you take your packaging serious at the beginning, it would be very easy to achieve success when you introduce new brands. These top brands manage to stay in good position in the market because they do some additional work and went extra mile for their lipstick boxes.

The first thing you should be looking at here, is how those leading companies manage to stay on top their competitors. Things like what they do differently; with it you can change your mind-set about your lipstick boxes. They make it convenient for their customers to see the entire product in the boxes. How they come about this, is that they add windows to their boxes. These windows also allows customer to make choices on the color of the product they are buying without removing the items from their packaging.

Again, these companies make sure that all important details about their products, are added on their lipstick boxes. Apart from that, they ensure that the right combination of all the ingredients are used so that consumers can have good experience from using their products. These information together with some instructions are added to these boxes; they assist the consumer to know how to use the products for best results.

Flashy lipstick boxes do not only add glamour to your range of products but also protect the lipstick’s colors from getting scratched. The type of material used in manufacturing these boxes are printable. They can be amended to any favored shapes or sizes that you require. The brand’s name, shade, number as well as content of the lipstick are normally printed on the colorful lipstick boxes. There are hundreds of makeup brands that visit the market with new products, almost every day. They take everything that they do seriously, from packaging to manufacturing of the product itself. That is the reason why they are on top of what they do. You too can do the same for your range of products.

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Source by Amir Bashir

Nature Of Sales Manager’s Position

Nature Of Sales Manager’s Position

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Sales Manager; Reporting to the vice president of Marketing.

Job Objective

The primary objective is to get maximum volume of sales through effective development and execution of sales programs and sales policies for the products sold by the division.

Responsibilities and Duties.

The sales manager is concerned with following job objectives:-

Sales Program.

The sales manager designs detailed sales program to improve the competitive positions reduce selling and other distribution expenses and achieve established sales goals.

The sales manager reviews and approves sales policies, sales static’s and pricing policies for all the products to ensure profitability.

Organization

The sales manager prepares an effective plan for the organization in which all the activities are carried out for the members of the sales organization which makes it easy for the sales members to peruse and get the results on time.

The sales manager provides leadership both to immediate subordinates and all levels of sales organization in establishing a sound basis for each individual’s self development and in making certain that rewards are in line with the responsibilities and performance.

Sales force management.

The sales manager discovers promising sources for the recruitment of new sales personnel and sets standards for the selection of the most promising new personnel from among recruits.

The sale manager provides training to new personnel so as to achieve high level performance in the shortest period of time and prepares them for possible future promotions.

The sales manager ensures the sales force are properly motivated, so as to achieve optimum sales performance.

The sale manager establishes a system of supervision that controls waste and inefficiency and points sales efforts into the most profitable channels.

Relations

The sales manager develops effective working relations with other departmental heads and the general manager so that sales developments can be translated into courses of action.

The sales manager develops relations with the key accounts that provide maximum long term participation in their available business.

The sales manager develops and maintains effective working relation ships with sales ,trainings and other key personnel in the employ of customers in order to ensure that the cooperation is beneficial to both the parties.

Communication

The sale manager keeps the higher heads of their organization informed about the sales results and future plans of action and operation.

The sale persons keeps a track of overall departmental sales activities,objectives,results, and problems and keeps sales manager informed about the same.

Control

The sales manager keeps lesion with production manager so that the rate of production is geared as closely as possible to actual sales needs.

The sales manager reviews and approves sales and expense budgets and evaluates periodically the performance of all sales activities in relation to budget and sales goals and corrects the same as and when required.

The sales manager ‘s performance is considered satisfactory when the

– Profit contribution of the sales department is in line with the plan.

– The details of the sales plan are in writing and acceptable to marketing management.

– The turnover is satisfactory.

Mohd. Younus Rathore

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Source by Younus Rathore